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Entering a foreign market usually deals with different cultures and different values. Therefore, any company, which wants to expand abroad, has to understand the culture and their future customers. Markets are people says an old marketing paradigm. People shape the market according to their demand on the certain market. Culture is the main factor influencing the consumer behavior. Therefore, in this study we will consider closer the cultural differences between US, UK and Germany in order to understand the differences in behavior of consumers of grocery retail market. Comparison of the cultures will be done based on the Hofstedes’ dimensions of national culture.
Further, we will analyze the predisposition of these national cultures towards consumer ethnocentrism (CE) based on previous studies’ findings. These comparisons will give us an understanding of three cultures and which of those cultures influences its consumers purchase motives in favor domestic products. Additionally we will compare consumers’ attitude in three countries based on the current trend of sustainable and ecologically friendly products.
Finally, in two case studies, we will look closer at successful operation of German retailers in UK and US. Successful operation of American retailer Walmart in UK and failure of Walmart in UK. We will look at interrelation of the cultures with the foreign market entries of studied retailers. In the end, better understanding of these cultures will help to recognize why Walmart failed in Germany and succeeded in UK. The main assumption, that Germans avoid shopping in foreign stores will be either supported or denied based on the findings. However, this is a qualitative research based on secondary data, therefore limitations and suggestions for future researches will be described at the end.
This research aims to study transactional cost and organizational change management in a pharmaceutical company that had gone through the SSC implementation process through different regions, including Latin America. Eli Lilly SSC in Latin America is located in Mexico and was aimed to centralize standard routines and administrative transactions related to finance and accounting back office services for the entire region. In implementing changes of this magnitude, it is necessary to be prepared to encounter the transaction costs related to this strategic decision and for the internal resistance applied in organizational change process. In this sense, this research aims to study what are the main challenges and transaction costs involving a process of re-structuring the organization to the SSC business model, especially in Latin America. Taking as a base the change resistance elements mentioned by Burns and Scapens (2000) and transaction costs theory basis by Williamson (1981). The SSC, a relatively recent business model and a trend between multinational organizations, was implemented in Lilly across 4 different regions to support over 70 countries in all continents. Latin America the last region to be implemented had a proposed migration schedule within less than one year. The findings show that the main resistance to the existing process is related to lack of competence/information and attachment to control and existing routines. In addition, the transaction costs are closely related to the dimensions of asset specificity and uncertainty. We must consider that the lack of a formal change management strategy, within the LATAM region, was a risky move and had impacted the implementation process and stabilization period results. The chronogram had also to be changed due to unexpected details in the region. Latin America was more complex than expected due to the differences in regulations and culture between countries, also expressed a non-verbal resistance that was probably expressed through the lack of commitment of some personnel. The results of this research raise inputs to the next researchers and bring elements to be considered by organizations when implementing the SSC business model. It is useful to direct actions and strategies to control de change impact and possible transaction costs. Additionally, through the research we filled the purpose to build an overview on shared services model and discuss the main points that should be considered when taking into consideration to re-structure the business with this model, characterized as a centralization of services that are provided from one single point to multiple business units in order to avoid activities duplication, optimizing resources through the integration of technology, people and standardized processes (Deliotte, 2007).
This study examines growth adventure of Turkey and South Korea that both tried to narrow the economical gap between them and developed countries. Although Turkey was in a better situation than South Korea in the beginning of their convergence experience, and they had similar growth and development levels at the end of 1950s, South Korea outperformed Turkey in almost every economic indicator and realized an economic miracle in a very short time. As South Korea is one of developed countries now and Turkey is still in the league of developing countries trying to be a developed one, South Korea model, is worth to be analyzed in detail. In this paper, the similarities and differences in South Korea’s and Turkey’s economic history, the comparison of their long term growth performance and the reasons why Turkey could not accomplish what South Korea did in the similar period of time, were put together in order to find answers to question of applicability of South Korean economic miracle to other economies, along with the question whether it was indeed a miracle. While comparing two countries, existing literature and similar studies were scanned. With the help of both qualitative and quantitative historical data, common issues of comparison, namely policies, international trade, education and innovation, were selected and these issues were analyzed deeper. In the last part of the study, a simple econometric model was built by using OLS regression, in order to see if the presented ideas could be supported with econometric approach. Although model did not provide enough information about reasons of growth in South Korean economy, the findings confirmed the problems of Turkish economy and success of South Korean economy. This study is a contribution to a broader understanding of comparison of two economies, which is an issue that attracts attention of several related people, especially in Turkey.
Small and Medium Enterprises (SMEs) have become a driver motor of economies. Moreover, in developed countries, the manufacturing SMEs play an important role in the value creation and employment generation.O'regan et al. (2006) presents that constant innovation is a key component to maintain a sustainable competitive advantage. Raymond et al. (2010) claims that particular manufacturing SMEs should continuously improve their manufacturing processes in order to ensure long term sustainability. However, given the lack of resources and experience, SMEs find it difficult converting research and development into effective innovation (O’regan et al., 2006). Researchers have explained why certain firms innovate more than others by identifying a number of critical success factors or drivers of innovation such as strategy, social capital (Balachandra and Friar, 1997) or R&D (Becheikh et al., 2006a, Raymond et al.2010). The literature on the topic is diverse, there are different approaches and there is not a consensus on how those success factors can be measured. Therefore, the present thesis develops a meta-analysis study of the empirical research on the drives of innovation in manufacturing SMEs of developed countries. The result is a consolidated framework of the success factors and its measurements proposed by 49 authors, those were organized in the different phases of a holistic innovation process. The process considered was presented by Tidd and Bessant (2005). In consequence, the contribution of the present thesis is to serve as a starting point for future studies on drivers of innovation and its measurements, also, to serve as reference for future researchers that will develop a meta-analysis study.
The Syrian Refugee Crisis in Germany has been lately a constant research topic in many fields; politics, economics, cultural, social and safety aspects etc. popping up in all the news worldwide. Everybody is concerned about it and tackling it from a different point of view. Some believe that it a mutual benefit to both the country (Germany) and the refugees. As Germany benefits a lot form the cheap labor of migrant workers in the different industries. Specially the fast growing industries like the rural ones. Others fear that they will weaken the German culture and economy. And that they are burdens on the national people and will cause many problems.
In this paper two aspects of the challenges facing the Syrian refugees in Germany are discussed: the first is their integration and acculturation with the German society and the second is the challenges facing the refugees in entering the German labor market and case studies of Syrian entrepreneurs who developed their own family businesses in Germany are presented. The interviews were held with Syrian refugees in the state of Baden-Württemberg in 2015/2016 in Arabic language. The groups that were interviewed were in Villingen-Schwenningen and Stuttgart. An analysis of the cases presented along with the findings of the surveys and interviews are presented and finally some recommendations are suggested.