Refine
Document type
- Master's Thesis (48) (remove)
Has full text
- No (48) (remove)
Is part of the Bibliography
- No (48)
Keywords
- Innovation (3)
- Consumer behavior (2)
- Customer support (2)
- Strategic management (2)
- Sustainability (2)
- A-la-carte options (1)
- Ability to innovate (1)
- Academic careers (1)
- Acculturation (1)
- Affiliate marketing (1)
- Affiliate reviews (1)
- After-Sales-Service (1)
- Airlines (1)
- Ancillary services (1)
- Artificial Intelligence (1)
- Attitude - Behavior Gap (1)
- Automotive Industry (1)
- Automotive industry (1)
- Automotive service industry (1)
- Bank Performance (1)
- Brand positioning (1)
- Build-or-buy (1)
- Business strategy (1)
- COVID-19 (1)
- Carbon emissions (1)
- Cartel behavior (1)
- Change Management (1)
- China (1)
- Circular economy (1)
- Collection System (1)
- Commercial Entrepreneurship (1)
- Competitive advantage (1)
- Computable General Equilibrium CGE (1)
- Corporate-startup collaboration (1)
- Cost reduction (1)
- Covid-19 pandemic (1)
- Cross-cultural Leadership (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Customer attitude (1)
- Design thinking (1)
- Diagnostic systems (1)
- Digital transformation (1)
- Direct to consumer D2C (1)
- Diversity (1)
- Drivers of Innovation (1)
- Economic History (1)
- Education Germany (1)
- Emerging Economics (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurship (1)
- Ethical consumption (1)
- European Countries (1)
- Expectations (1)
- Facebook (1)
- Fair trade (1)
- Feedback behavior (1)
- Female scientists (1)
- Food retail (1)
- Franchise models (1)
- Frequent flyer program FFP (1)
- Gamification (1)
- Gender diversity (1)
- Gender equality (1)
- Gendered language (1)
- German Economy (1)
- German Labor Market (1)
- German Manufacturing Industry (1)
- Germany (1)
- Greece (1)
- Green supply chain management (1)
- Grocery delivery service (1)
- Group performance (1)
- Helpdesk (1)
- Holistic Innovation Process (1)
- INKA 4 (1)
- India (1)
- Industrial research (1)
- Innovation Performance (1)
- Innovation management (1)
- Innovations (1)
- Input-output Model (1)
- Instagram (1)
- Integration (1)
- Intercultural Management (1)
- Internal company factors (1)
- International Trade (1)
- Internet Industry (1)
- Job posting (1)
- Job satisfaction (1)
- Latin America (1)
- Leadership (1)
- Loyalty (1)
- MSME (1)
- Macroeconomic Conditions (1)
- Macroeconomic implications (1)
- Managing Expectations (1)
- Market Efficiency Hypothesis (1)
- Market segments (1)
- Marketing Strategy (1)
- Material group strategy (1)
- Medical device directive (1)
- Medical device regulation (1)
- Medium-sized companies (1)
- Membership (1)
- Mergers & Acquisitions (1)
- Meta-analysis (1)
- Mexico (1)
- Net Interest Income (1)
- Non-R&D-intensive firms (1)
- OPEC (1)
- Oil price (1)
- Oligopoly models (1)
- Olympic Games Beijing 2008 (1)
- Online grocery shopping (1)
- Online reviews (1)
- Outsourcing (1)
- PET Bottles (1)
- PISA data (1)
- Performance (1)
- Personality (1)
- Pharmaceutical Industry (1)
- Process optimization (1)
- Product Recovery (1)
- Productivity (1)
- Purchasing (1)
- Recycling (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Remote learning (1)
- Return on Assets (1)
- SERVQUAL (1)
- Satisfaction (1)
- Scenario Planning (1)
- School closure (1)
- Security of supply (1)
- Shared Service Center (1)
- Small and Medium Enterprises (SME) (1)
- Small and medium-sized enterprises (1)
- Smart mobility (1)
- Social Entrepreneurship (1)
- Social Media (1)
- Social Media Marketing (1)
- Software comparison (1)
- South Korea (1)
- Sports Event (1)
- Strategic Competence Development (1)
- Supply Chain Risk Management (1)
- Sustainable marketing (1)
- Syrian Refugees (1)
- Technical communication (1)
- Thailand (1)
- Ticketing system (1)
- Transaction Cost (1)
- Transportation (1)
- Turkey (1)
- User satisfaction (1)
- VUCA (1)
- Vietnamese Stock Market (1)
- Women professionals (1)
- asymmetric business partnership (1)
- collaborative innovation (1)
- e-food (1)
- employee satisfaction (1)
- knowledge management (1)
- open innovation (1)
- power electronics (1)
- startups (1)
- strategic implementation steps (1)
Course of studies
- IMM - International Management (48) (remove)
As a decisive factor for ongoing corporate success, companies are increasingly concerned with the possibilities of increasing their innovative ability. In connection with factors that can be influenced by internal company decisions, this work deals with the question of which factors are particularly effective in this context. The underlying hypothesis deals with the statement that the innovation performance can be fundamentally influenced by internal company decisions.
From the qualitative survey and study of three medium-sized companies from the districts of Schwarzwald-Baar and Rottweil, company-internal factors for increasing the ability to innovate and their relevance and practical application are examined. These companies are MinebeaMitsumi Technology Center Europe GmbH, Wiha Werkzeuge GmbH, and Hugo Kern und Liebers GmbH & Co. KG. In this context, several employees from the development and innovation teams of the companies were interviewed personally and other employees of one company were interviewed using an online survey. The questionnaire was further expanded on the basis of the information and results obtained. The results of this survey were critically reflected on by the project manager of the company surveyed first.
The seven internal factors identified from the literature are the Generation and Implementation of Ideas, Creativity and Time Pressure, the Use of External Information, Creation of Knowledge, Behavioral Patterns, Organizational Structures and the Composition of Teams. These factors were identified with different relevance and application in the practice of the examined companies. It cannot be conclusively clarified from the study whether the ability to innovate can be positively influenced, in particular by the factors identified. In this context, further investigations are necessary. Based on the literature review and experiences of the companies, this thesis presents a recommendation for measures relating to the positive influence of factors to increase the ability to innovate.
As COVID-19 forces school to shutdown, distance learning or homeschooling is increasingly becoming the preferred and safest mode of delivering education. The new trend however, raises underlying questions on the implication it will have on the educational gap and attainment between advantaged and disadvantaged students in Germany, stemming from the diverse economic, cultural and social situation among the student population. This study presents results of a comparative analysis between advantaged and disadvantaged students in Germany using the PISA data 2018. The study investigated, how large the educational gap in Germany between advantaged and disadvantaged students is and what influences this gap. More specifically, what effect COVID-19 induced school interruption has in increasing the educational at- tainment between the student population. The findings show that there is an educa- tional gap between advantaged and disadvantaged students in Germany and socio- economic and cultural factors influence student performance which aligns with the findings in the literature review. Furthermore, school closures of 51 days result to a loss of 3.26, 3.37 and, 4.12 PISA point for advantaged students in maths, science and reading respectively and a loss of 8.4, 8.1 and 5.01 PISA points in maths, sci- ence and reading for disadvantaged students. The results show an increase in the educational outcome and inequality between advantaged and disadvantaged students in Germany. The findings, necessitate the need for policy makers to neutralize the learning losses resulting from the COVID-19 induced remote learning.
Common problems that urbanized areas have to face are an increase in accidents, air and noise pollution, traffic jams, lower road security and reduced available space. The increased amount of carbon emissions (CO2) is creating severe consequences that can be observed in climate change. Smart Mobility can help to put under control and lower the CO2 emissions derived from the transport sector. Thus, the paper investigates the benefits and challenges of Smart Mobility. Then, through a confrontation of two benchmark areas which are successfully adopting Smart Mobility techniques, and the utilization of SWOT and data analysis, it shows that Smart Mobility can effectively lower CO2 emissions from transport. Ultimately, the NEXT-Future Transportation project is proposed as an innovative solution that addresses most of the mobility challenges and incorporates the needs for future transportation.
The current master thesis makes an effort to investigate relationships between perceived service quality, membership satisfaction, and membership loyalty at “Gesellschaft für technische Kommunikation – tekom Deutschland e.V.”, applying adjusted SERVQUAL model. To attain the formulated objectives in scope of the current research, the “Satisfaction – Profit Chain” model is applied, consisting of “Attribute Performance”, represented by SERVQUAL service quality dimensions supposed to serve as antecedent of the second component of the chain “Membership Satisfaction”, and “Membership Loyalty” in order to investigate relations between these three. The findings of the study are supposed to serve as a basis for altering the existing CRM Strategy in order to eliminate current issues within the association, develop strategic marketing capabilities, and create value for members’ attraction and retention.
This thesis has the purpose to investigate the oil price as the global economic factor but also to examine its implications on the worldwide economy. Thereby the determinants of the oil price are investigated by tackling the oil price itself from three different perspectives – the supply and demand framework, the prevailing world oil market structure as well as from the perspective of already statistically proven oil price determinants. In addition, the arising macroeconomic implications of oil price fluctuations on oil-importing and oil-exporting countries are examined. The investigation based on a thought experiment demonstrates the supply and demand framework to be unable to fully explain all past price changes. The examination on the prevailing market structure identifies the world oil market to be best described as a supply, pure, closed, partial and collusive form of an oligopoly. Analyzing the competitive behavior of the world oil market on three levels identifies non-OPEC producers’ competition to behave in a Cournot manner whereas among OPEC producers Saudi Arabia is identified to be a Stackelberg-follower with certain conditions while at the same time permanently bearing the ambition to become the Stackelberg-leader. The identification on the best describing oligopoly model for the overall industry is inconclusive. Investigating OPEC’s cartel hypothesis does not fully exclude its collusive behavior but denies the OPEC to be described as a prime example of a cartel. The examination of already existing econometric analyses identified a total of 13 determinants to play a key role in the oil price definition process. Investigating the arising macroeconomic implications of oil price fluctuations show oil price changes to be of great importance for the overall economic performance and is best described as a form of a positive of negative vicious circle in which the interconnected second or even third round effects intensify the implications on the macroeconomic activity.
This research is aimed at analyzing social media patterns of consumers in Russia and in Germany, and social media strategy of automakers. The purpose of the paper is to observe social media presence of three major car manufacturing companies and see what the social media preferences of consumers are during purchasing journey. Furthermore, the results include comparison between Russia and Germany as well as social media best practices of automakers. For this, data was collected from a random sample of people in Russia and in Germany through online questionnaire. After that an analysis of secondary data on social media presence of automakers was done. A total of 650 people participated in the online questionnaire. The data was analyzed for each country and compared with each other. The results revealed that there are a lot of similarities in social media usage. However, existing differences are very drastic and needed to be considered by companies when it comes to establishing a social media strategy in a specific country. Furthermore, selected car manufacturing companies have a relatively strong social media presence but are different among each other with some gaps that can be improved.
In this master thesis a marketing strategy of a launch and expansion on the global medical devices market of a new product (AED NG) by a German middle-size enterprise Metrax GmbH is developed. In order to exploit growth opportunities three levels are investigated – internal situation of the manufacturer, competitive landscape and global AEDs market. Analyses of the company and its competitors reveal current market situation and position of the company on it. Various methods of used strategic analyses (PEST, Porter’s Five Forves, SWOT, interviews conduction with competitors, distributors, and employees of Metrax etc.) enable to create a strategy canvas of AEDs market in accordance to “Blue Ocean Strategy” framework and to formulate main propositions of the strategy concerning product. Research of special features of regional markets enables to define the most lucrative and perspective markets to expand for Metrax. After defining and proving growth opportunities assessment of risks and requirements necessary for implementation is made. Finally, an outline of strategic propositions and main milestones for their implementation are summarized into the concluding part.
The field of entrepreneurship and its framework, the entrepreneurial opportunity process, are still young and maturing research areas that receive increasing attention from numerous authors in their academic reviews. While some researchers focus on the generic entrepreneurial opportunity process in order to gain additional insights into the phenomenon, others examine one of the entrepreneurial directions, such as social entrepreneurship or commercial entrepreneurship more closely. So far, a dichotomous approach towards the two types of entrepreneurship has been postulated by contemporary researchers that distinguishes them as two varying approaches.
This master thesis comprises both entrepreneurial directions and investigates their course throughout the entrepreneurial opportunity process, including the nature of the opportunities, their discovery and the decision to exploit an opportunity. The aim is to get a broader picture of the phenomenon of social and commercial entrepreneurship, its differences and similarities throughout the process and thus, examine the dominant dichotomous approach.
Primary and secondary data is gathered from case studies and interviews with entrepreneurs and derived from the information obtained, as well as from existing literature. Seven propositions are postulated that indicate possible differences and similarities regarding the two entrepreneurial approaches. Based on the findings from the testing of the propositions, this research paper concludes that the concepts of social and commercial entrepreneurship hold certain differences, Nevertheless, similarities are prevailing so that a dichotomous approach cannot be supported. The entrepreneurial directions can be displayed on a continuum rather than on extreme ends.
Finally, in order to provide possible future research objectives, an outlook section, containing a critical view on the tie between the entrepreneur and the opportunity is enclosed. It is suggested that the entrepreneur-opportunity nexus is much stronger in the social entrepreneurial context than in the commercial entrepreneurial context.
Highlighted as a promising field that targets cost related problems and high research costs, the concept of Lean Management is applied in the biotechnology sector. Specifically, the thesis aims to develop and test a Lean Management implementation model suitable for biotechnological research laboratories. Using multiple mixed methods, a deductive case study approach is taken to investigate requirements for an improvement model. The use of observations and interviews deliver findings which enable the comprehension of the implementation environment. The review of academic literature provided the basis to conceptualize, develop and test a new model, called Biotechnological Laboratory Implementation Model or BLIM. Overall, the results of the implementation can be described as successful since the BLIM meets all requirements fully or with minor restrictions. Effects of the Lean Management implementation are positive and promise to deal with the mentioned cost related problems and high research costs. The findings of this thesis challenge preexisting views on the argument that the success of Lean Management models is subject to the individual characteristics of the organization. As the newly developed BLIM is separated into structured and agile implementation phases, this joint characteristic represents a contribution to research in the field of Lean Management implementations as such and proposes further areas to be researched on.
2016 marks the 56th anniversary of the oil cartel: OPEC. It managed to increase prices in 1972. In doing so, it behaved in a manner consistent with a cartel, bringing about a wave of studies on it. This study provides an overview of Organization of Oil Exporting Countries (OPEC)’s cartel behavior form 1980 to 2014/5, from five different perspectives. These perspectives, although have been studies individually, but never holistically.
This study grounds the research questions into the structure-conduct-performance paradigm for each of the five perspectives of cartel behavior. Each perspective is also backed by a theory of its own. The first perspective is that of the neo-classical theory of the firm, in that OPEC is deemed to be created for the purpose of creating profits for its members. The second perspective looks at whether or not OPEC is internally and externally stable by looking at economic and non-economic influences on the organization. The third perspective makes use of the theory of market contestability, in oder to determine which member in the cartel has had and still holds most influence within the cartel. The fourth perspective looks at entry and exit trends from OPEC, to determine what impact it has on the incumbent profits and that of the defectors. The fifth perspective uses the concept of black swan from the strategic management literature to discuss whether or not OPEC will dissolve in the next fifty years and whether this will bring about a golden or a black swan.
The methodology prevalent throughout the study is a case study analysis of the OPEC cartel behavior, however, two of the chapters also run a regression analysis (chapters 3 and 4), using variables identified from the structure-conduct-performance paradigm. The second and the third provide a descriptive overview via line graphs, while the last uses the methodology of observation.
It has been found that OPEC has earned abnormal profits which steadily increased, Saudi Arabia has been instrumental in managing quotas, and importance of each country is determined by the output it produced from one year to the next. In addition, economic influences are more important than the non-economic influences for OPEC's viability as a cartel, exit from OPEC is not advisable for the defector nor the incumbent firms and the cartel is not internally stable as barriers to entry are low and members can easily defect and can rejoin the cartel. Lastly, OPEC’s influence in the oil market is waning fast, which might lead to a black swan event.