Building and managing CSR brands: Theory and applications
Author: | Carsten Baumgarth, Lars Binckebanck |
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URL: | http://cbaumgarth.net/wp-content/uploads/2015/11/csr_brands_v2_klein.pdf |
ISBN: | 978-604-73-3756-9 |
Parent Title (English): | Corporate Social Responsibility and Sustainable Business Development: The International Conference on Business 2015 |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2015 |
Release Date: | 2017/03/30 |
First Page: | 35 |
Last Page: | 51 |
Open-Access-Status: | Open Access |
Licence (German): | Urheberrechtlich geschützt |