Success Factors of M-Commerce in the Sporting Goods Industry

  • The purpose of the thesis is to recognize the huge potential of the mobile sales channel through mobile websites and/or apps for the mobile shops in the sporting goods industries. Many retailers and fashion brands have already recognized the huge market of the M-Commerce. Surprisingly, sport brands till now have largely missed out on the M-commerce market. Only few of them have a mobile store and none of them provides a satisfying user experience. Therefore, those sport brands that already have a mobile shop need to rework their concept, and those that have no m-channel so far need to establish one. Given the exponential market growth, waiting is no longer an option. Sports brands that delay or fail to strengthen their mobile presence will fall behind competitors and miss a major opportunity to maximize their sales.

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Metadaten
Author:Jagadish Maharjan
Advisor:Kai-Markus Müller
Document Type:Bachelor Thesis
Language:English
Year of Completion:2018
Granting Institution:Hochschule Furtwangen
Date of final exam:2018/08/27
Release Date:2018/10/30
Tag:Mobile commerce; Sports brands
Functional area:Marketing
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG