Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
| Author: | Matthias B. SchultenGND, Michaela Rauch |
|---|---|
| ISBN: | 978-1-62993-585-0 |
| Parent Title (English): | AMA Summer Educator’s Conference 2013: Innovating and Collaborating in a Global Marketplace; Boston, Massachusetts, USA 9-11 August 2013 |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2013 |
| Release Date: | 2017/09/11 |
| First Page: | 142 |
| Last Page: | 143 |
| Licence (German): |  Urheberrechtlich geschützt |