Stakeholder analysis as an instrument for a successful development for a departmental strategy

  • Functional strategy development is a vital key lever for any manager to provide direction, and to define the purpose and the value contribution of his organization. In this context, the increasing usage of stakeholder analysis in today's business world confirms the realization that stakeholders' input is an essential tool to shape and influence the decision making process. To that effect, obtaining input on their perceptions, beliefs, intentions and interests represents a valuable instrument for managers to furthermore facilitate the implementation of organizational objectives and the development of a functional strategy. This paper reviews the fundamental aspects of functional strategies and stakeholder analysis, followed by theoretical approaches of research design and data collection methods, as well as organizational change. In relation to these concepts, it introduces a business area of concern and explains the research framework. A thorough investigation of the research outcomes, their potential origins and boundary conditions will lead to recommendations of corrective measures. The paper proposes the business area concerned to face a major root problem, which suggests being the main cause for multiple related problems that were all detected in the course of the research.

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Metadaten
Author:Sarah Becker
Advisor:Wolf-Dietrich Schneider
Document Type:Bachelor Thesis
Language:English
Year of Completion:2016
Granting Institution:Hochschule Furtwangen
Release Date:2016/04/08
Tag:organizational change management; qualitative data evaluation; stakeholder analysis
Degree Program:IBM - International Business Management
Access Rights:Innerhalb der Hochschule
Licence (German):License LogoEs gilt das UrhG