Refine
Year of publication
Document type
- Master's Thesis (59) (remove)
Language
- English (59) (remove)
Is part of the Bibliography
- No (59)
Keywords
- Consumer behavior (3)
- Innovation (3)
- Customer support (2)
- Entrepreneurship (2)
- Germany (2)
- INKA 4 (2)
- Personality (2)
- Scenario Planning (2)
- Strategic management (2)
- A-la-carte options (1)
- Ability to innovate (1)
- Academic careers (1)
- Acculturation (1)
- Affiliate marketing (1)
- Affiliate reviews (1)
- After-Sales-Service (1)
- Airlines (1)
- Ancillary services (1)
- Artificial Intelligence (1)
- Attitude - Behavior Gap (1)
- Automotive Industry (1)
- Automotive service industry (1)
- Bank Performance (1)
- Bekleidungsindustrie (1)
- Big five inventory (1)
- Brand loyalty (1)
- Build-or-buy (1)
- Business strategy (1)
- COVID-19 (1)
- Carbon emissions (1)
- Cartel behavior (1)
- Change Management (1)
- China (1)
- Choice complexity e-commerce (1)
- Choice overload (1)
- Circular economy (1)
- Collection System (1)
- Commercial Entrepreneurship (1)
- Competitive advantage (1)
- Computable General Equilibrium CGE (1)
- Corporate-startup collaboration (1)
- Cost reduction (1)
- Covid-19 pandemic (1)
- Cross-country analysis (1)
- Cross-cultural Leadership (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Customer attitude (1)
- Customer experience (1)
- Design thinking (1)
- Diagnostic systems (1)
- Digital finance (1)
- Digital transformation (1)
- Direct to consumer D2C (1)
- Diversity (1)
- Drivers of Innovation (1)
- Ease of use (1)
- Economic History (1)
- Education Germany (1)
- Emerging Economics (1)
- Energy Transition (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurial decision-making (1)
- Entrepreneurial mindset (1)
- Entrepreneurial neuroscience (1)
- Entrepreneurial support environment (1)
- Entropy (1)
- Ethical consumption (1)
- European Countries (1)
- Expectations (1)
- Facebook (1)
- Fair trade (1)
- Feedback behavior (1)
- Female scientists (1)
- Financial institutions (1)
- Fintech (1)
- Fintech-based payment solutions (1)
- Five factor model (1)
- Food retail (1)
- Franchise models (1)
- Frequent flyer program FFP (1)
- Frugal innovation (1)
- Frugality (1)
- Gamification (1)
- Gender diversity (1)
- Gender equality (1)
- Gendered language (1)
- German Economy (1)
- German Labor Market (1)
- German Manufacturing Industry (1)
- German banking sector (1)
- German start-up ecosystem (1)
- Greece (1)
- Green Hydrogen (1)
- Green supply chain management (1)
- Grocery delivery service (1)
- Group performance (1)
- Helpdesk (1)
- Holistic Innovation Process (1)
- India (1)
- Industrial research (1)
- Information load (1)
- Innovation Performance (1)
- Innovation management (1)
- Innovations (1)
- Innovative capability (1)
- Input-output Model (1)
- Instagram (1)
- Integration (1)
- Intercultural Management (1)
- Internal company factors (1)
- International Trade (1)
- Internet Industry (1)
- Intrapreneurship (1)
- Job posting (1)
- Job satisfaction (1)
- Kunden (1)
- Latin America (1)
- Leadership (1)
- Loyalty (1)
- MSME (1)
- Macroeconomic Conditions (1)
- Macroeconomic implications (1)
- Managing Expectations (1)
- Markentreue (1)
- Market Efficiency Hypothesis (1)
- Market segments (1)
- Marketing Strategy (1)
- Material group strategy (1)
- Medical device directive (1)
- Medical device regulation (1)
- Medium-sized companies (1)
- Membership (1)
- Mergers & Acquisitions (1)
- Meta-analysis (1)
- Mexico (1)
- Millennials (1)
- Mobility as a service MaaS (1)
- Mobility concepts (1)
- Mobility ecosystem (1)
- National innovation systems (1)
- Net Interest Income (1)
- Neuroentrepreneurship (1)
- Non-R&D-intensive firms (1)
- Normative scenario planning (1)
- OPEC (1)
- Offline vs online channels (1)
- Oil price (1)
- Oligopoly models (1)
- Olympic Games Beijing 2008 (1)
- Online grocery shopping (1)
- Online reviews (1)
- Online shopping (1)
- Outsourcing (1)
- PET Bottles (1)
- PISA data (1)
- Payment (1)
- Performance (1)
- Pharmaceutical Industry (1)
- Process optimization (1)
- Product Recovery (1)
- Productivity (1)
- Purchase decision (1)
- Purchasing (1)
- Recycling (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Remote learning (1)
- Return on Assets (1)
- SERVQUAL (1)
- Satisfaction (1)
- Scenario planning (1)
- School closure (1)
- Security of supply (1)
- Shared Service Center (1)
- Small and Medium Enterprises (SME) (1)
- Small and medium-sized enterprises (1)
- Smart mobility (1)
- Social Entrepreneurship (1)
- Social Media (1)
- Social Media Marketing (1)
- Software comparison (1)
- South Korea (1)
- Spain (1)
- Sports Event (1)
- Start-up (1)
- Strategic Competence Development (1)
- Strategy (1)
- Supply Chain Risk Management (1)
- Sustainability (1)
- Sustainability-related purposes (1)
- Sustainable marketing (1)
- Switzerland (1)
- Syrian Refugees (1)
- TAM (1)
- Technical communication (1)
- Thailand (1)
- Ticketing system (1)
- Too-much-choice-effect (1)
- Touch points (1)
- Transaction Cost (1)
- Transaction efficiency (1)
- Transportation (1)
- Trust (1)
- Turkey (1)
- University (1)
- Urbanization (1)
- User satisfaction (1)
- VUCA (1)
- Vietnamese Stock Market (1)
- Vision 2030 (1)
- Women professionals (1)
- Young consumers (1)
- asymmetric business partnership (1)
- collaborative innovation (1)
- e-food (1)
- employee satisfaction (1)
- knowledge management (1)
- mRNA technology (1)
- open innovation (1)
- power electronics (1)
- startups (1)
- strategic implementation steps (1)
Course of studies
- IMM - International Management (59) (remove)
This thesis embarks on a comprehensive exploration of the Bosch Car Service (BCS) and Bosch Automotive Workshop Services (BAWS) concepts within the global automotive service industry, underpinned by the esteemed Bosch brand. Through a meticulous comparative analysis, enriched by insights from expert interviews, this study unveils the operational frameworks, strategic orientations, and value propositions that distinguish BCS and BAWS, highlighting the unique challenges and opportunities each model presents. The research identifies key market segments addressed by BCS and BAWS, emphasizing BCS's focus on connectivity and efficiency versus BAWS's standardized franchise operations. It further delves into the complexities of managing a centralized system like BAWS, the challenge of leveraging Bosch's extensive portfolio, and the role of digital tools in enhancing operational efficiency and customer engagement. This thesis proposes a strategic blueprint for innovation, brand management, and customer-centric services, aiming to guide BCS and BAWS towards sustained growth and competitiveness in the evolving automotive service sector. Through integrating theoretical analysis with practical insights, the study makes a significant contribution to the academic and practical understanding of automotive service franchise models, shaping future strategies for Bosch's continued success and leadership in the industry.