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Schulten, Matthias B. (20)
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Affective commitment
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Attitude toward the Ad
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Attitudinal and behavioural a cceptance
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Content congruence
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Crowdsourcing
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Customer loyalty
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Ease of use
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Location based mobile couponing
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Native advertising
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Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
(2017)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Blitz, Patrick
;
Decker, Alexander
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