Mehrwert durch Co-Creation mit Kunden am Beispiel der Medizintechnik
Author: | Lars Binckebanck, Katharina Kensy, Svenja Nonnenmann |
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ISSN: | 1865-6544 |
Parent Title (German): | Marketing Review St. Gallen |
Document Type: | Article (peer-reviewed) |
Language: | German |
Year of Completion: | 2018 |
Release Date: | 2018/12/13 |
Volume: | 35.2018 |
Issue: | 5 |
First Page: | 30 |
Last Page: | 37 |
Licence (German): | ![]() |