CSR-Markenmanagement – Markenmodell und Best-Practice-Fälle am Beispiel der Bau- und Immobilienwirtschaft
| Author: | Carsten Baumgarth, Lars Binckebanck |
|---|---|
| URL: | https://www.mba-berlin.de/fileadmin/user_upload/MAIN-dateien/1_IMB/Working_Papers/2011/WP_62_online.pdf |
| ISSN: | 1869-8115 |
| Parent Title (German): | Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin), Paper No. 62 |
| Document Type: | Working Paper |
| Language: | German |
| Year of Completion: | 2011 |
| Release Date: | 2018/01/22 |
| Page Number: | 47 |
| Open-Access-Status: | Open Access |
| Licence (German): |  Urheberrechtlich geschützt |