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Metadaten
Author:Carsten Baumgarth, Lars BinckebanckGND, Christin Behrendt, Christina Bostelmann
ISSN:0342-1236
Parent Title (German):Markenartikel: das Magazin für Markenführung
Document Type:Contribution to a Periodical
Language:German
Year of Completion:2012
Release Date:2017/12/01
Volume:74.2012
Issue:7
First Page:40
Last Page:43
Open Access:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG