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Emotionen messen – Werbung verstehen – Marketingerfolg vorhersagen?

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Author:Marina Handel, Kai-Markus MüllerGND
Parent Title (German):Marktforschung.dossier
Document Type:Contribution to a Periodical
Year of Completion:2016
Release Date:2017/11/06
Issue:Mai 2016
First Page:25
Last Page:27
Open Access:Frei verfügbar
Licence (German):License LogoEs gilt das UrhG