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Implizite Preismessungen – Verbessertes Forecasting im Controlling

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Author:Kai-Markus MüllerORCiDGND, Lars Binckebanck, Volker Faulhaber, Marc Scheibel
URL:https://www.econstor.eu/bitstream/10419/276174/1/MRSG_2022_1_32-38.pdf
ISSN:1865-7516
Parent Title (German):Marketing Review St. Gallen
Document Type:Article (peer-reviewed)
Language:German
Year of Completion:2022
Release Date:2022/12/20
Volume:39.2022
Issue:1
First Page:32
Last Page:38
Licence (German):License LogoUrheberrechtlich geschützt