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The purpose of this thesis is to determine which factors of the German entrepreneurial attitude can ensure a successful transition onto the Mexican market, defining the values and characteristics of a German entrepreneur.
In this context, explanations of the characteristics of the German entrepreneur, his "entrepreneurial attitude", "entrepreneurial characteristics" and "entrepreneurial intention" are of importance for the further investigation.
Through the literature research, this content was composed and defined. The Mexican market was taken as the focus and considered in the context of culture, values, and characteristics. Subsequently, the findings were verified and discussed through several expert interviews. By that, the research questions were aimed to be answered.
The results show that the terms of achievement, sense of duty and time-dominated are relevant success factors of German entrepreneurial attitude. There is a need for adaption for those terms and especially for the terms of authoritarian leadership style and hierarchical.
The results of the literature review with regard to the content of the definition of German entrepreneurship were seen by some of the experts as outdated and not up to date.
Finally, this work provides recommendations for a successful transition of German entrepreneurs to the Mexican market to promote entrepreneurial activities. Here, reference is made to the values and characteristics that have found approval or rejection through the interviews.
The literature research was limited to the dimension model of Hofstede and is not including other cultural models. The sample amount of five experts permits only a general analysis and conclusion.
Growing environmental awareness, especially among young generations, is reflected in the willingness to accept price premiums for sustainable and recyclable products. In recent years, marketers have focused on reinforcing consumers’ attention and interest in green goods by increasing the effectiveness of various sustainability information on product packaging.
In this thesis, an analysis of variance (ANOVA) investigated the effect of visual and verbal recycling claims on product packaging upon the willingness to pay (WTP). Although findings showed no changes in WTP related to a visual claim, the presence of a verbal claim positively impacted the WTP in two of four cases. Further, significant interactions between the two factors were detected. The results suggest that students considered an imagery seal irrelevant during product evaluation, whilst communicating recycling information with a textual message or with a conjunction of both claims showed a tendency to improve price-value perception. However, results for the verbal and interaction effects showed variations across products. Therefore, one may not draw unequivocal assumptions from the findings of this study without research replication on a larger scale.
The following study examines the influence selected variables have on the price of the cryptocurrency Bitcoin by utilizing a multiple linear regression model. Data of 267 observations for each variable during a five-year period from 13 August 2016 to 1 October 2021 are analyzed. The results present empirical evidence on the relationship of Bitcoin and external determinants such as traditional financial assets, in particular the stock market, the bond market, domestic currencies, the real estate market, gold, and the popularity of Bitcoin, represented by a Google Trends analysis. The findings imply that only the stock market and the real estate market proxies significantly influence the price of the cryptocurrency Bitcoin.
University-Industry Collaboration (UIC) is considered by academics and industry as a vital factor that has the power to both positively and negatively impact the open innovation (OI). To contribute to the literature and to identify challenges as well as to conceptualize some recommendations to help industries, this thesis raised a question:
what are the challenges of UIC and what recommendations can be made to solve the challenges. The main research objective was to recognize the determinants of UIC challenges. An empirical study was conducted in order to give an answer to the research questions and to meet the research objective. This research explicitly focused on students/interns and internships to analyze and to discover the challenges and solutions since students or internships are the least researched area in the field of UIC research. Participants were personally contacted with the survey link that was created online to conduct explorative research with the help of close-ended (quantitative) and open-ended (qualitative) questions. The results reveal that there are numerous challenges students face during the internship and thus these most likely hinder the successful UIC and ultimately successful OI. According to the results obtained from both quantitative and qualitative sections obvious and major challenges lie in innovation mediators ‘organizational culture’. From the quantitative result perspective only, major challenges are in the area of absorptive capacity and supervisors' support, internalization, and trust. Similarly, from the qualitative results perspective only, major challenges are bad crisis management, communication, and hierarchical structure.
Many entrepreneurs are still conducting business today according to the principle "the purpose of business is business". The focus here is primarily placed on the corporation’s profits while human relations within the enterprise are almost completely ignored. Humanity and business are, after all, seen as two mutually exclusive concepts. However, results of studies undertaken by well-known research institutes, such as Gallup, indicate this management style to be inefficient for businesses in the long run as the resulting low emotional bond of employees with their companies generates high costs for organizations.
For this reason, the present paper examines the extent to which humanity and business are really two mutually exclusive ideas and provides an answer to the research question of whether taking a human approach in a business is a crucial factor for its success. In addition, the possible effects resulting through the integration of humanity in business are analyzed.
To provide an answer to the research question, the currently most recent working challenges in organizations as well as their corresponding demands were first worked out. Subsequently, the human being - with a specific focus on human emotions and emotional needs – was closer examined due to its significance in the company. Finally, the possible effects achieved by taking a human approach in a business were presented on the basis of two already human-oriented corporations. All researches were predominantly based on primary sources as well as on the results of a self-conducted qualitative interview.
The results of all investigations clearly suggest that taking a human approach in an organization is a decisive factor for its success. In addition, it was established that human interactions even help enterprises in achieving astonishingly quick and long-lasting financial successes.
It is therefore plain that it is necessary for companies pursuing the goal to be successful in the long-term to break free from the common principle of "the purpose of business is business" and instead be more open to new forms of management, such as "Humanity and Business".
This research paper aims to provide an overview of companies listed in the German DAX, MDAX and SDAX indices that have been involved in prosecution procedures directly contradicting their Corporate Social Responsibility strategies and how they present themselves as a Corporate Citizen. The terms Corporate Citizenship and Corporate Social Responsibility will be further defined and the reasons companies implement them elaborated. The results will be structured according to the stock index they belong to and whether they had any active prosecution procedures by government organizations against them during the last ten years that would go against their Corporate Citizenship strategy. The end result will be judged in terms of how a company can propagate certain values while being investigated for actions that directly contradict them and whether it could be considered hypocritical for companies to be involved in them while claiming to be a “good” Corporate Citizen.
In 2013 China's President Xi Jinping announced a new project. In his vision, the Belt and Road Initiative (BRI) creates and opens trade routes between China and western countries, mostly the Middle East, Central Asia, Afrika, and Europe, via maritime and land routes. These trade corridors should establish and improve trade relationships often by high investments in the infrastructure.
The motivation behind the initiative is manifold. On the one hand, China wants to become more independent from the Western industrialized countries by building a new economic system. On the other hand, it wants to consolidate and expand its geopolitical influence.
China's state-owned banks have been the largest investors in the Belt and Road Initiative so far, but China has also been able to attract major EU countries such as Germany, France, the UK, and others to jointly establish the Asian Infrastructure Investment Bank (AIIB) and invest in BRI projects through it.
Although German companies are hoping to participate in the Belt and Road because they expect significant economic benefits, the German government is refraining from concluding an agreement with China for the time being. The EU is somewhat skeptical about the initiative, but no sanctions or interventions have been taken from its side so far. Yet, the EU is split, and countries such as Greece or Italy have already signed an agreement with China and thus received financial support for their infrastructure.
This bachelor thesis explains the Belt and Road Initiative in detail, tries to highlight the motives behind it and illustrates the impact the Belt and Road Initiative has on Germany and the EU and which implications this has for the German economy.
Many companies are facing a talent shortage and are not able to fill vacancies with qualified candidates. With the supply and demand of skilled labour being out of equilibrium, companies have realised the necessity to recruit external talent more strategically. One way to transition the mindset to a “talent-focused” approach is to consider students entering the labour market as a source of talent.
The present research aims to define the organisational prerequisites companies require to successfully engage with universities as part of their talent acquisition strategy. While the literature review gives insights into the theories and common practices, the empirical work is dedicated to capturing how companies internally orchestrate their university recruitment. Based on interviews, hypotheses on the ownership of university recruitment, management of talent pools, selection of partner universities, the way talents are attracted, and the motivation of company ambassadors were tested.
The analysis of the interviews yielded that companies can succeed in university recruitment when they can clearly articulate the type of vacancies that should be filled with graduates. Using TRM software to manage Talent Pools can help companies to channel their recruiting activities. However, only one interviewed company used software for talent management. Furthermore, the research has shown that companies tend to rely on partner universities in close proximity to their office first, before aligning the selection of the target universities to the overall business strategy. Also, companies are most successful in attracting candidates when they involve the business line in university events such as career fairs or lectures. That goes along with the finding that the employees are generally intrinsically motivated to support HR in such activities, and no further incentives are needed.
Chapter 1 will focus on explaining the main ideas around which this dissertation centers and explain individual terms that are crucial to understanding the problem of sustainability in the aviation industry and mention some measures that have been taken so far to tackle it. It will go through the development of aviation as we know it today, how climate change redefined business towards sustainability and modern trends among younger generations who fight for the protection of the environment and guarantee economic sustainability in order to provide future generations with a healthy planet to live and thrive on.
Chapter 2 will dive into the intricacies of taxing carbon emissions and its effects on the economy, the European Trading Scheme and how it has affected aviation in Europe and the world, as well as explaining what compensation initiatives are and focusing on atmosfair’s program to help offset carbon emissions.
Chapter 3 will finally present a set of new measures which would allow the aviation industry to be taxed more fairly and help reduce the amount of carbon emitted by relocating passengers to other modes of transport, motivate manufacturers to increase their innovativeness and come up with more efficient alternatives to fossil fuels, all of this without harming the global network of aviation that keeps our world united.
It will not focus on the politics behind the implementation of a new carbon compensation tax, only its economic impact. The cases and theoretical examples applied in the text will be centered on short-haul flights within the European Union and European Economic Area, although the covered initiative could also be applied to medium- and long-haul flights inside and outside of the EU.
Sales promotion are commonly used tool by marketers to manipulate consumer toward a certain offer or product. Attractiveness of a promotion can increase the demand of the promoted product. Monetary and non-monetary are considers the two main types of sales promotions. Monetary sales promotion, also known as price promotion, will provide immediate price discount upon purchase, for example 50% discount. Non-monetary sales promotions or premium promotion, on the other hand, usually grant consumer an extra free product or additional service for free. Previous studies also demonstrated that different sales promotion affect consumer behavior differently. Consumers’ value perception can be influenced by several factors. For instance, marketers use specific “phrase” such as “value pack” to influence consumer price perception. Rationally, consumers’ value perception should remain unchanged regardless of the phrases use to describe the promotion with same discount value. In this study, we examine the impact two sales promotion those are “50% discount” and “buy one get one free” on value perception of Thais consumers. These two deals have equal economic value but perceived differently by consumer. We aim to answer the question “does two different deals with the same value impact value perception of the same product differently?” In order to obtain logical answer, two set of questionnaires were send out to observe the maximum price which consumer willing to pay for “instant noodles” and “soy protein powder”. Unfortunately, the result from our survey were not significant enough for us to derive a concrete conclusion. We also discuss about potential cause of the unexpected result and interpret our result for better understanding. Even without a significant finding, this paper address that different sales promotions impact consumer in various ways supported by other literatures and also self-assumption.