Closed Access
Refine
Year of publication
- 2016 (71) (remove)
Document type
- Article (peer-reviewed) (21)
- Conference Proceeding (16)
- Bachelor Thesis (12)
- Part of a Book (10)
- Book (4)
- Academic Papers (4)
- Contribution to a Periodical (3)
- Doctoral Thesis (1)
Keywords
- Electrical impedance tomography (3)
- Automotive (2)
- Carbohydrates (2)
- First order model (2)
- Glycoconjugates (2)
- Mechanical ventilation (2)
- Nachhaltigkeit (2)
- Pulmonary perfusion (2)
- Touchpad (2)
- Absolute mapping (1)
Course of studies
Real‐Time NMR Studies of Oxyamine Ligations of Reducing Carbohydrates under Equilibrium Conditions
(2016)
The Potential of Household Specific Feature Selection for Analysing Smart Home Time-Series Data
(2016)
Effects of Different Models and Different Respiratory Manoeuvres in Respiratory Mechanics Estimation
(2016)
High voltage insulation properties of DLC-Parylene multilayer films for microsurgery instruments
(2016)
Rheines Wasser
(2016)
Digitalisierung im Vertrieb
(2016)
Die vorliegende Bachelorarbeit gibt einen Überblick darüber, inwiefern die gängigen Nachhaltigkeitslabels in Deutschland eine Hilfe für den nachhaltigen Konsumenten sind.
Dazu wurden 8 handelsübliche Labels miteinander verglichen. Das Hauptproblem der Labels war die fehlende Glaubwürdigkeit, aufgrund von fehlender Transparenz. In einem zweiten Schritt wurde ermittelt ob, und wenn ja, um wieviel sich die persönliche Zahlungsbereitschaft auch tatsächlich erhöht. Festgestellt wurde, durch Auswertung diverse Studien, dass sich die persönliche Zahlungsbereitschaft durchaus steigern lässt. Dazu muss die Preisbildung allerdings transparent nachvollziehbar sein. Es lässt sich sagen, dass sich die Zahlungsbereitschaft um ein Fünftel steigern lässt. Durch die Auswertung diverser Studien wurden Barrieren ermittelt, welche einen nachhaltigen Konsum erschweren. Auf Grundlage dieser Barrieren, wurden Handlungsempfehlungen entwickelt, durch die diese Barrieren überwindet werden könnten. Besonders interessant ist diese Arbeit für diejenigen, die den nachhaltigen Konsum fördern möchten. Dazu gehören die Initiatoren der bisherigen Labels, sowohl als auch zukünftige Initiatoren.
This bachelor thesis aims at pointing out the importance of sustainability in the apparel industry. Furthermore it contains tools which help companies to implement, improve and monitor social and ecological behaviour within the supply chain of the apparel industry.
The three tools examined are the following:
- conducting audits at the suppliers’ production facilities, - obtaining certifications and - recycling of used textiles.
They mainly refer to improving the suppliers’ ability to act in a sustainable way. The third tool, recycling, aims at building a cycle of resources. After a theoretical presentation, the companies Hess Natur Textilien GmbH and Hennes & Mauritz AG are analysed regarding to their sustainability strategies in their supply chains. Hessnatur is seen as pioneer in the market for natural textiles and H&M is offering low-price clothing.
The results show, that the apparel industry is highly affected by unsustainable behaviour. Manufacturing clothes is labour-intensive, it is consuming many resources and therefore has consequences for people and the environment.
Audits and certification proved to be important tools for implementing sustainability in supply chains. Both companies use them, but they have different approaches. The idea of sustainability is characteristic for the whole business policy of Hessnatur, while H&M added this concept to its existing policy some years ago. Due to those different starting points, Hessnatur was able to build closer relationships with their suppliers than H&M. To sum up, there is not one perfect strategy for sustainability, but every company has to engage in increasing sustainability within the supply chain according to individual circumstances and to the firm’s individual character.
Die geringe bis nicht vorhandene Nutzung von mobilen Zahlungssystemen in Deutschland ist der Grund für diese Studie. Allerdings macht es Sinn, sich mit dieser neuen Technologie zu beschäftigen, da mobile Endgeräte einen sehr hohen Verbreitungsgrad haben und somit auch für eine Anwendung im Bereich der Zahlsysteme optimal sind und auch die technischen Voraussetzungen mit sich bringen. Heutige mobile Geräte sind Internetempfangsbereit um Zahlungen auszulösen oder zu autorisieren oder mit anderen Empfängern ausgestattet (NFC-Chips). Der Großteil der Forschung richtet sich allerdings auf den Kunden und seine Gründe, mobile Zahlungssysteme anzunehmen oder abzulehnen. Dieser Entwicklung soll mit dieser Thesis entgegengewirkt werden, da sie sich mit den Unternehmen beschäftigt und damit, welche Anwendungsmöglichen mobile Zahlungssysteme noch bieten sollen. Die Forschung in dieser Arbeit hat ergeben, das Unternehmen mobile Zahlungssysteme für die weitere Kundenbindung nutzen wollen und die verwendete Applikation zu Werbezwecken sowohl als auch Lagerbestandskontrollen einsetzen wollen.
Die zukünftige Forschung in diesem Bereich sollte sich weiter auf diese Punkte und ebenfalls auf weitere Nutzungsabsichten konzentrieren, damit Unternehmen einen weiteren Mehrwert in dieser neuen Technologie sehen.
This study explores the attitudes and perceptions of consumers of the baby boomer generation (age 50-62) concerning contents on the social media channels of Facebook and YouTube. Ten in-depth interviews are conducted in which representatives of the target group perform tasks on the two platforms such as gathering information about a firm or comparing advertisements. The main finding of the empirical research conducted is a set of preferences and attitudes about social media contents classified in following categories: 1) company profiles on Facebook 2) company channels on YouTube 3) sponsored posts on Facebook 4) sponsored search results on YouTube and 5) navigation on the two platforms. The obtained results significantly complement existing research on firm-supplied contents on social media for several reasons. Firstly, baby boomers represent a highly valuable target group as they possess immense consumption power and demonstrate high willingness to try new products and services, as well. Moreover, they increasingly join social networks, first of all Facebook,and they browse other social media channels, but they have been mostly neglected in research about social media in Germany. Secondly, this study links inbound marketing via social media to small and medium-sized enterprises. For the latter, this holds substantial benefits to facilitate being found by consumers on social media platforms in order to compete against larger firms. Therefore, implications for small business managers and marketing representatives are given. Thirdly, the study focuses on the attitudes and perceptions of consumers in order to replenish data on consumer behavior on Facebook and YouTube obtained by the algorithms of the platform providers. Therefore, it complements extensive existing studies focusing on analyzing the latter. Furthermore, the distinct advertising and targeting functions of Facebook and YouTube have been considered in the creation of the interview in pursuance of pertinent practically oriented results.
Entrepreneurs are the people who start their own businesses, who take risk, find solution of problems and come up with idea which gives them financial benefits. The purpose of writing this thesis to find out the value business schools are providing to the entrepreneurs. Do the entrepreneurs get the right skills from the business schools? To find out the reason, which skills business schools are lacking to provide to the entrepreneurs. Why still now a day’s world leading companies are invented by the entrepreneurs who dropped out of college or who quite from their education which was not important for them for example Microsoft, Apple, McDonald, Facebook and many other successful brands in the world are being led by the people who has no good education. To find out the reasons and opinion from students a questionnaire was prepared to get results from people belong to different background, different nationalities and different cultures. 84% participants were students from business schools. The outcome of survey shows that business schools are not transferring value to the entrepreneurial mind students; many students also supported idea to start your own business during your studies. It lead to the pathway which had chosen by the successful entrepreneurs, in the other words if you find opportunity to start your own business then leave your studies behind and go for it. 69% respondents vote in favor that the universities should start degree in entrepreneurship; moreover 52% respondents want to become entrepreneurs. Furthermore, least important entrepreneurial characteristic is Good Education as well as good education is also least important to start your own business. It indicates that there is serious need to start entrepreneurial education in the schools and universities. The curriculum of business schools need to be review according to the needs of entrepreneurial mind students.
The primary objective of this study is to determine the direction of Bosch
workshop service concepts in India. The approach is based on Classic Bosch Car
Service, one of the world’s largest independent workshop concept owned by
Robert Bosch GmbH. In the era of high competition where the mindset of
customers is rapidly changing and technology is evolving; therefore, Bosch is
continuously working on developing new workshop service concepts such as
Franchise Bosch Car Service and Digital Bosch Car Service. Therefore, this study
examine two research question a) on which workshop service concept Bosch
should focus in India b) how to increase the number of franchisees for the future
concept. This study focuses on India because it is an emerging market where car
repair industry is growing rapidly.
The first part of the thesis explains the concept of workshop service and
franchising. The second part provides a complete overview (franchise model,
value proposition, etc.) of three concepts. The final part consists of empirical
research which includes the findings from end customer and franchisee surveys.
The findings from practical and empirical part revealed that Franchise Bosch Car
Service (FRC BCS) is ideal for the Indian market and end customer. Therefore,
Bosch should focus on developing its network of FRC BCS in the short term. The
usage of different marketing tools, partnership with financial institutes, individual
onboarding program and approaching private investors will help to increase the
number of franchisees.
In the long-term, Bosch should consider going in the direction of Digital Bosch
Car to increase market share and maintain its competitiveness.
The neuromerchandising group GmbH & Co KG, creates holistic experiences for
customers at the point of sale by leveraging the latest findings of research in
neuroscience and evolutionary biology. In order to find an appropriate research tool
to analyze customers` attitudes at the POS three survey methods are tested,
evaluated, and compared against each other at the example of an attitude survey for
the MyMuesli GmbH. A traditional attitude survey method is less reliable due to
issues with bias compared to the other two methods. Possible reasons for bias are
explained in this work. The projective technique survey, which uses indirect
questions, is rather ambiguous and long, and the third method, which uses a card
game for the responses, is inappropriate for detailed statistical analysis. A
combination of the methods is recommended and suggestions for improvement are
made throughout this work.
Economics of war
(2016)
The twentieth century was a period of great agitation in terms of historical and political events. Two World Wars erupted between 1914 and 1945 in a world already changing. They were separated by both growth and depression. This deeply impacted economics worldwide. In order to understand how the events reshaped the economical world and what it modified, the available literature was reviewed and summarized to focus on the main changes. This helps us to better comprehend the situation for the people at the time, and the economic order as we know it today. The wars had different consequences on countries, as France hosted the fights, it was fully destroyed and its economy was a ruin, while the United States did not fight the war on its soil, the wars boosted its economy, and it exited as a major economic power. This paper showed that war economy is incredibly expensive and hard to finance, being a considerable burden on any economy. Trade appears as a superior choice for countries, because as exchanges increase, the life of population improves, alike the economic health of a country.
Network Marketing is a form of the direct selling retail channel of distribution and is one of the fastest growing industries worldwide. It has dramatically changed the way traditional businesses operates by mainly focusing on the success of his partners, their sales representatives to market their quality products provided. This industry produces billions of sales annually; however the lack of studies and information available on this field has led to lack of understanding and attack of being pyramid schemes. In this new era of technology, this profession continues to thrive as many people in particular women are looking for alternatives to the traditional corporate lifestyle. Furthermore, it has been found that becoming independent business owners in Network Marketing attracts the majority of women. Therefore, analyzing the characteristics of Network Marketing and the strategies deployed for their success is important to understand the reasons why women are willing to change their career path.
For these reasons, the thesis focuses on Network Marketing in order to provide an understanding of its rapid growth with an overview of its different phases from the beginning to the effect of the evolution of the Web 2.0 and social media. It goes forwards by investigating the characteristics of Network Marketing which appeal to women; by first examining their actual situation in the workplace in order to perceive their choice for leaving everything behind to start anew. Finally, a case study provides actual visibility and the new lifestyle of women being active in Network Marketing.
In the pursue of findings, the thesis includes primary research by conducting interviews with German and international independent network marketers, all women, and secondary research covering literature review on relevant topic.
In the end, it has been concluded and proved, despite the constant allegations, that Network Marketing is a serious and effective business model which benefits the company, the customers and the independent distributors. Moreover, it has been observed that this field fulfills the expectations of those women who want to escape from the challenges faced in the corporate world and desire an industry without barriers, as a result them being the majority and successful in this field.
Cost accounting is one of the main sources of information for the management in the company. A correctly designed cost accounting system may address the most important issues in order to support effective and successful decision-making, which among others include price building, efficiency measurement and profit evaluation. In order to enable the full functioning of the system the company should ensure that the system is designed according to the company’s size, operations and processes, as well as information needs. For Testo Sensor GmbH the optimization of cost accounting system became essential, as the information it provides at the moment is not sufficient and reliable for decision-making. Obviously, the reason for this is that the system was not correctly and thoroughly designed at the times of the company foundation. Therefore, the goal of current paper is to develop and adjust the cost accounting system to the company’s operations in order to fulfill the information needs. In order to reach this goal the following objectives were defined: to analyze the current state of cost accounting system of Testo Sensor to reveal its weaknesses and incompatibilities to address these incompatibilities by developing the improvements and possible optimization potentials In order to fulfill these objectives, the review of the German and English literature on the current topic was made in order to identify possible approaches and methods and provide a theoretical background for solutions of the existent problem. In addition to this, a number of interviews was held with the employees of Testo Sensor, as well as the parent company. Finally, the exact data for 2011 – 2015 for cost analysis was taken from the company’s database systems and other documentation. The result of the current paper represents a number of the optimization potentials, which relate to all elements of the cost accounting system. In addition to this, a proposal for implementation of cost center planning and control, which currently is not implemented in the company, was designed. The optimization proposals were developed with the consideration of the theoretical methods applied in German companies, as well as the company’s particular needs and possibilities.
The e-Commerce market is continuously gaining importance, leading to a fast market development and to equally rapid transition in business models. This thesis analyses the impact of the e-Commerce sector on stationary trade, based on a case study of an internationally established retailer with focus on the Swiss market. The paper builds up on the explanation of the term e-Commerce and the e-Commerce sector, then evaluates the effects of e-Commerce on stationary trade. Based on this information, a case study will be analysed using specific key performance indicators. The aim is to clarify whether the e-Commerce sector is a threat for stationary trade and to elaborate recommendations for retailers. Therefore, innovative concepts of retail stores are mentioned and applied to the case study, in order to give concrete recommendations for further development of multi channel strategies. It can be concluded that although e-Commerce is a growing business model, stationary trade is indispensable. Both sectors should be understood as complementary concepts. Consequently, strategies for implementing multi-channel schemes should be implemented in order to stay competitive and satisfy customer needs.
Quality Management has attained top priority in many sectors, notably in the airspace industry. A thereby integrated mechanism to ensure the containment and correction of production errors should include a consistent and effective tracking system to maximise business process efficiency on the internal as well as overall company level.
The A350 Doors Program of Airbus Helicopters Deutschland GmbH has identified the need for an improvement project to augment the quality of the associated summary report in terms of time, money and scope. This research aims to document as well as evaluate the effectiveness of this optimisation through the measurement of key indicators.
Through the application of various project and business process management tools this research measures the consumption of financial and time resources as well as the change in the quality of the reported outcome. Thereby it found that the optimisation achieved a radical reduction in scope of the document, thus limiting the amount of time and financial resources consumed. Similarly, previous tracking errors were corrected and the procedure altered, increasing the decision-making quality of the content. These results and their attainment process are to be considered for future company internal optimisation projects.
Modern Customer Relationship Management is becoming more and more demanding. Instead of creating competitive advantages through prices, it is more effective to focus on customer relations and their maintenance. Therefore, corporations have to manage a large amount of information to appeal and to tie customers. Simultaneously, due to the huge spread of mobile devices and the extension of broadband networks communication habits are changing and speed of communication is increasing continuously. Clients and co-workers expect faster responses, not only because of the use of the internet but even more because of the use of mobile services. Finally, the way of working has changed considerably during the past years. Nowadays, employees need flexible access to organizational data as they can manage their working time mostly by themselves. Flexible access may be necessary at customer appointments, at the home office or during business trips. Accordingly, mobile software solutions which are easily operable and tailored to individual requirements are in great demand. Mobile CRM is supposed to accommodate this demand. However, the question arises as to whether mobile CRM is really able to meet the companies’ needs and to solve these issues.
Due to continuous changes in consumer needs, new product development (NPD) and innovation are some of a company’s key factors of success and competitiveness. In order to be successful, companies have to understand consumer needs and ‘translate them into new products’1. If changing consumer perceptions and their requirements are not respected by a firm, a product’s sales will decrease as people no longer feel satisfied with the old product and require new functions. Therefore, a major task in business is being close to the customer. In order to collect ideas about product perceptions, institutions and departments within a company staying in direct contact with consumers can be essential. One department that represents a customer-oriented sector is sales, as their day-to-day business includes communication with customers.
However, failure rates of new product launches are still very high. According to a study of Serviceplan and Gfk where 265 newly launched products were analyzed, 70% of these failed and were no longer bought after only one year.2 A firm’s difficulties in generating ideas in the early stages of NPD have been ‘identified as major cause of notoriously high failure rates of new products’3. One possible reason is that information received by the sales department is not communicated clearly enough to Research & Development (R&D), which is in charge of developing new products. For this reason consumer needs are often not adequately integrated into the process of new product development and relevant information concerning their requirements can get lost.
The question as to how the customer-oriented sales department can be better involved into the process of new product development in order to ensure the success of new product introductions will be discussed in the following.
In summer 2015, the FIFA Football World Cup 2006 in Germany was brought back to the public interest due to the publication of corruption allegations against the organising committee, which allegedly bribed FIFA officials in order to bring the World Cup to Germany. Henceforward, the mega-event that was commonly regarded as Germany's summer fairy tale is no longer illuminated in such bright light.
The population in the U.S. is getting more and more characterised by cultural diversity. “By 2020, minority groups will account for the majority of the U.S. population.” Especially, the Hispanics are becoming more significant as they represent the biggest minority. To successfully adapt to the changing composition of the population, marketers should adapt and segment the marketers according to the individual taste and preferences of the targeted consumers. Nevertheless, some companies ignore these developments and still use mass marketing to reach the consumers. In the following, the impact and importance of Hispanic-Americans will be examined. Is the Hispanic population worth pursuing? By giving some information on ethnic marketing and ethnic groups, the background and the sub-cultures of Hispanic Americans, evoking the characteristics of the Hispanic shopper and the importance of the Hispanics for the U.S. market, the previous question can be clarified at the end.