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Bericht über die Diskussion
(2015)
Bericht über die Dikussion
(2016)
Bericht über die Diskussion
(2018)
XAutoML : A Visual Analytics Tool for Understanding and Validating Automated Machine Learning
(2023)
Rehabilitation der oberen Extremität: Klinische Untersuchung und effektive Behandlungsstrategien
(2013)
Alles „Bio“, oder was?
(2012)
This research examines the impact of social media on consumer behavior, focusing on how consumer behavior and habits change after the use of social media by German and Chinese young consumers. A comparison of the differences between the two groups is also conducted. The study was conducted based on theoretical background and terminology, followed by six hypotheses. Then this research determined the scope, target population, and sample size before using focus groups and online questionnaires as survey methods. While analyzing the questionnaire data, the research tested the hypotheses and demonstrated the effects between the variables. The results indicated partial agreement with existing studies. Browsing time positively correlates with the purchase journey. The duration of online discounts negatively correlates with transaction speed. Young consumers' demand increases with the amount of time they spend browsing product advertisements. However, some findings ran counter to previous investigations. The impact of SMM on young consumers has no adverse effect on the time spent browsing products. Moreover, only in some cases, young consumers' purchase intentions are positively correlated with demand.
Keywords: Young consumers, Social media marketing, Consumer behavior, Purchase journey, Purchase intention, Online time-limited discounts, Demand
Greenwashing in the clothing industry and its impact on the corporate image of consumers in Germany
(2023)
With issues like climate change and the pollution of our planet, more and more clothing companies are following the trend of a sustainable marketing strategy. Greenwashing is often associated with that, as not all companies are honest about their statements. This study examines how greenwashing by a company in the clothing industry impacts the corporate image of 18 to 30-year-old adults in Germany. Studies regarding sustainability, consumer behaviour towards sustainable products, the behaviour in case of greenwashing incidents, and the identification of greenwashing are investigated. For the analysis, online survey data of 244 Hochschule Furtwangen University study participants are examined. The descriptive study provides information about the behaviour of consumers regarding sustainable clothing and their behaviour when it comes to greenwashing. It was found that consumers tend not to consider sustainability when buying clothes. Very few inform themselves about sustainability, and sustainable labels do not seem to influence their shopping decisions. The image of the consumer about the company involved in greenwashing appears to deteriorate. In addition, the willingness to keep buying from the company seems to be stopped or reduced for the majority. A weak positive correlation was found between consumer behaviour concerning the topics of sustainability and greenwashing. It can be summarised that the dishonest behaviour of clothing companies can harm their consumers' corporate image and brand loyalty.
Experimental validation of a pinless femoral reference array for computer-assisted hip arthroplasty
(2010)
Post-exercise diaphragm shielding: A novel approach to exercise-induced diaphragmatic fatigue
(2008)
Precedent research in human resources management has put forward the challenges of recognizing the appropriate methods to unlock employees’ potential. However, it has been proven that leaders and managers can establish a culture where employees can unlock their potential with the proper understanding of neuroscience and emotional intelligence. This research has shown that cognitive skills, which are necessary for a good job performance, can be further developed due to neuroplasticity. Furthermore, understanding human needs and emotions can help people improve their work and life experience. This research also studies the relationship between employees’ well-being and job performance. Moreover, how emotional intelligence influences the company’s working atmosphere with its staff will be, with the support of literature research, thoroughly investigated and further analysed. Based on findings of various studies, attributes such as empathy, compassion, and kindness play a predominant role and indicate an underlying connection between motivation and job performance. All in all, questions such as how health impacts job performance and how neuroscience research and understanding human emotions shift the approach to motivating people will be further discussed. This research also questions what attributes a company leader should have to build trust with the employees and encourage them to work better. Therefore, this research takes a closer look into the exemplary leadership approach and explains why communication and purpose in the company matter when unlocking human potential. In addition, it highlights the effect of experiencing stress and fear at work and the remarkable impact of positive emotions such as kindness, gratitude, and compassion. Thus, with this understanding, this research acknowledges profoundly the positive influence of having a trustworthy and empathetic leader in the company. It fundamentally shows that working in a healthy and inclusive working culture, where psychological safety is ensured, one can, in fact, unlock the potential of employees to work better and feel good about themselves.
This literature-based bachelor thesis analyzes the MoonSwatch project developed by Swatch X Omega with empirical findings. This bachelor thesis asks, "How does the MoonSwatch launch affect the watch industry, and will this impact affect Omegas luxury brand value through the cooperation with Swatch?" The goal is to determine the effects of luxury and non-luxury collaboration in the watch industry, analyzing the competitors and development in secondary markets.
The MoonSwatch is a co-branding strategy of two completely different positioned brands regarding price ranges and customer groups. The MoonSwatch currently targets the younger and price-sensitive customer group with a retail price of € 250 (~ CHF 248.24).
They created a watch collection that resembles the moon landing of Omega back in 1969. Since then, Omega has been the official watch for the NASA space program and is praised for its high quality, timeless design, accuracy and precision. The prices for Omega watches can range between € 6.000 to € 25.000 (~ CHF 5.957 – CHF 24.823).
On the other hand, Swatch was made for the mainstream customer with affordable prices between € 60 to € 200 (~ CHF 59:58 – CHF 198.59). Swatch is famous for its colorful, joyful and unique designs.
Both brands belong to the Swiss Swatch Group, which owns eighteen brands in total. Both are icons in their expressions. Omega wrote history for the first watch being on the moon. Swatch is an innovator that saved the Swiss watch industry during the economic crisis in the 1980s.
The brands created the MoonSwatch collection, consisting of eleven models inspired by the moon landing and the space planets. Each watch is designed in a specific color to the planet it represents. The project was released on the 26th of March 2022 and has caused a global sensation. The product creates a natural limitation. In contrast, demand far exceeds supply leading to exorbitant prices in the secondary markets.
This bachelor thesis uses English numerical notation.
The impact of store atmosphere elements on the purchase behaviour and emotions of customers has an important significance in modern marketing. How to design and conceptualize a store atmosphere in such a way that it provides an unforgettable experience for the customer and entices him or her to arouse an interest in the store environment is one of the most fundamental concerns merchants and marketers must ask and think through these days – likewise, the role of culture in connection with store atmosphere is necessary to understand. The goal of this paper is to answer the question on how behavioural and emotional responses to store atmospheric elements such as visual, aural, olfactory, tactile, social, exterior design, interior design and layout & design differ across individualist and collectivist cultures. A cross-cultural analysis between Germans and non-Germans is made in respect to the posed question. A quantitative online survey was conducted, in which a total of 99 valid participants took part, of which 57 were Germans and 42 were non-Germans. This research extended the study of Barros et al. (2019) and added two more separate store atmospheric elements which are the general exterior design and the general interior design. The data was then analyzed, and the findings were ultimately presented. The findings showed that overall store atmosphere elements have similar emotional and behavioural effects on individualist and collectivist cultures with the exception of the general exterior design element, where a significant difference was found. This paper gives a comprehensive overview on the importance of store atmospheric elements in retail and the comparison between Germany which acts as a country that scored relatively high on the Individualism dimension of Hofstede’s national culture model and the countries Turkey, Russia, Portugal, Albania, Bosnia, Romania, Kazakhstan, Vietnam, Sri Lanka and Iraq which serve as a union of cultures that performed high on the Collectivism dimension. Additional research on the topic needs to be done on how culture affects shopper’s emotional and behavioural responses.
This bachelor thesis deals with the topic of how companies can develop a successful marketing strategy in influencer marketing. Influencer marketing is coming under increasing criticism due to negative headlines from influencers. In the theoretical part of the paper, influencer marketing as well as marketing with opinion leaders is presented. Subsequently, the structure of an influencer marketing strategy is presented. In addition, the cooperation between the influencer Pamela Reif and the sports brand Puma is considered, as well as the cooperation between the influencer Anne Wünsche and the sports brand Oceans Apart. Due to the topicality of this subject, the work is particularly interesting for companies to develop an optimal marketing strategy and to achieve its marketing goals optimally.
This thesis examines the impact of the war in Ukraine on grain supply and food security in MENA countries, specifically Tunisia and Yemen. The war has resulted in a significant disruption to the global grain market, with Ukraine being a major exporter of wheat and maize prior to the Russian invasion. The blockade of Ukrainian exports has led to rising food prices and increased food insecurity in developing and emerging nations, which rely
heavily on imported grain. The study focuses on analyzing the structure of grain exports from Ukraine, the responses of international organizations such as the World Food Programme, and the long-lasting effects of the conflict on the global food market. The findings of this study may contribute to understanding the dynamics of the grain market and inform policies that address global hunger and food security issues.
The bachelor thesis investigates the development and impact of electronic payment methods, specifically concerning the COVID-19 pandemic, consumer preferences, and the future of such methods. The primary objective of this study was to examine the effect of the pandemic and security concerns on consumer behaviour towards electronic payments. That was achieved through a literature review and a survey of 605 participants. The survey results indicate an increasing trend among consumers towards cashless payments due to their numerous advantages over cash transactions, including enhanced hygiene, quicker processing times, and improved security. As such, users exhibit a high level of comfort and convenience with electronic payment methods and are generally rarely worried about the security of their data. The study further reveals that electronic payment methods are gaining popularity worldwide, particularly mobile payments. The pandemic and improved security measures have led to a notable increase in their use, which is expected to continue to rise. Based on these findings, the study suggests that digital payments are the way forward and that these methods will be further developed to improve user-friendliness and security.
The aim of this research is to explore social media platform TikTok and how it can be used as a marketing opportunity for brands but at the same time be a challenge for others. A qualitative study has been conducted due to the subjective nature of the topic, as well as a qualitative survey to get better insights of TikTok users’ behaviour. To analyse the data, a content analysis of 4 brands over the time frame of 3 months 01.06.2022 to 25.08.22 has been conducted. The findings can offer researchers and marketers better insights about if and how to implement TikTok into a marketing strategy of a company.
Climate change is currently one of the biggest challenges both in terms of danger to natural habitats, wildlife, and humanity. To tackle climate change, we need to reduce our carbon emissions in a fast and decisive way. This thesis studies one of the potential solutions to do so: green hydrogen. More specifically, its potential development by 2030 in Spain using INKA 4.0 scenario planning software.
Green hydrogen shows to have a wide range of applications, from transport to heating and industry with great potential to decarbonize many sectors. It does come, however with a number of important hurdles mainly related to cost, scalability and technical difficulties that will need to be addressed for it to be successful. With this, 10 descriptors were created generating three scenarios to be studied. The most consistent of them, a successful development of green hydrogen in Spain by 2030 is characterized by having all of its descriptors in a favoring state while the other two have some or all in a hindering state, making its development not successful within the established timeframe. Concluding that due to the great challenge the development of green hydrogen is, its success needs to have all factors supporting it.
Einfluss des Klimawandels auf die deutsche Weinindustrie - Zukunftsanalyse für die deutschen Winzer
(2022)
Die vorliegende Bachelorarbeit gibt einen Überblick über die Auswirkungen des Klimawandels auf die deutsche Weinindustrie. Das Ziel war es, die zukünftigen Risiken wie auch Chancen für die deutschen Winzer zu ermitteln und anhand der Ergebnisse Handlungsempfehlungen für die zukünftige Weinindustrie zu entwickeln. Um die Forschungsfragen zu beantworten, wurde eine Szenario- Analyse durchgeführt, welche sich an den deutschen Winzern orientiert. Dabei wurden die Einflüsse betrachtet und anhand dieser wurden unterschiedliche Zukunftsprojektionen erstellt. Die Szenario-Analyse zeigte, dass die deutsche Weinindustrie bei den aktuellen Entwicklungen des Klimawandels deutlich als Gewinner hervorgeht. Dennoch müssen Winzer und andere Akteure der Wein- industrie heute bereits wichtige Entscheidungen treffen und sich den Bedingun- gen anpassen um in der Zukunft die entstehen Chancen nutzen zu können.
Characteristics of the respiratory mechanical and muscle function of competitive breath-hold divers
(2008)
Konzeption und Umsetzung eines Baukastens für Ad-Hoc und Software Defined Netzwerke der Zukunft
(2022)
Die immerzu steigenden Datenmengen, die von Konsumenten in den letzten Jahre
produziert werden, haben zu einer steigenden Verbreitung von Software Defined Net-
works außerhalb der Forschung geführt. Herausforderungen im Bereich der Mobilität,
die traditionelle Netzwerke nur schwer oder gar nicht bewältigen können haben hinge-
gen zu einer erhöhten Erforschung der Anwendungsmöglichkeiten von Ad-Hoc Netz-
werken geführt. Die Kombination beider Technologien ist derzeit noch größtenteils
unerforscht. In dieser Arbeit wurde ein szenariengetriebener Baukasten entwickelt,
der interessierte Personen an beide Technologien heranführt und mögliche Verwen-
dungen der Technologien in Gegenwart und Zukunft aufzeigt. Dieser Baukasten wird
im Detail vorgestellt.
Rapid Phospho-Turnover by Receptor Tyrosine Kinases Impacts Downstream Signaling and Drug Binding
(2011)
Als einer der größten Automobilzulieferer weltweit, ist auch die ZF Friedrichshafen AG (ZF) ein Unternehmen, das sich maßgeblich von der Transformation in Richtung E- Mobilität beeinflusst sieht. Gerade die Erweiterung des Produktportfolios um Komponenten für die E-Mobilität, wie beispielsweise dem elektrischen Motor oder der Leistungselektronik, bringt eine Vielzahl an internen Herausforderungen für die Organisation mit sich. Eine dieser Herausforderungen ist die Schaffung von Transparenz hinsichtlich der zukünftig benötigten Ressourcen, sowie die effiziente Nutzung der vorhandenen Ressourcen im globalen Produktentstehungsprozess. Ziel ist es einerseits das konventionelle Produktportfolio weiterzuentwickeln und andererseits die Entwicklung neuer Anwendungen weiter vorantreiben zu können, die das Unternehmen auf lange Sicht wettbewerbsfähig halten sollen.
Die Erstellung dieser Arbeit wurde dabei im Rahmen der operativen Planung der Division E des ZF-Konzerns angestoßen und soll die Entscheidungsfindung in der Budgetierung für diesen Planungsprozess maßgeblich verbessern. Konkret befasst sich diese Arbeit daher mit der Entwicklung eines potenziellen Konzepts, das neben der Erstellung eines Forecast Modells (im Deutschen: „Vorschaurechnung“) auch die Implementierung eines Regelprozesses am Beispiel der ZF Friedrichshafen AG vorsieht. Grundlage des Forecasts bildet ein qualitativer Ansatz, dessen Ziel es ist für jeden Produkttyp, der sich im Projektportfolio einer Organisation befindet, eine Schablone des Ressourcenbedarfs jeder beteiligten Funktion für ein tendenziell einfaches/mittleres und schweres Projekt zu generieren. Die Schablone soll dabei den Ressourcenbedarf über die gesamte Projektlaufzeit hinweg betrachten und abhängig von den unterschiedlichen Phasen im Projekt ausgefüllt werden. Durch die Klassifizierung aller relevanten Projekte einer Organisation in eine Komplexitätsstufe entsteht ausgehend von den Projektstart Daten ein aggregiertes Gesamtkapazitätengebirge, dass den Gesamtressourcenbedarf bis zu einem spezifischen Zeitpunkt abbilden kann. Das erstellte Konzept ist dabei aus den Erkenntnissen einer wissenschaftlichen Literaturrecherche und den Anforderungen aus der Praxis resultiert und soll durch eine Evaluierung mögliche weitere Verbesserungspotentiale für die Anwendung in anderen Organisationen prüfen.
Cybersecurity threads are a huge problem for all sizes of businesses. The traditional way of protecting valuable resources in the IT-Industry is a perimeter based security strategy. To ensure proper access rights for resources, firewalls, and other network-based inspection tools were used. The current move to the cloud undermines classic security strategies by blurring borders. The Zero Trust approach does not rely on edges and borders to ensure network security. Instead, all connections have to be verified and authenticated individually. In this thesis, a zero trust security model in a heterogeneous open source environment was verified. The three main observations were:
A zero trust architecture is possible, but the implementation is difficult. Half of the issues discovered must be covered by organisational measures. The tools available to cover technical measures are not developed enough. This is expected to change in the near future, as varoius companies already identified this issue.
Concerns about mental health and the declining rate of body satisfaction have increased interest in topics such as diversity, body positivity, and inclusion in recent years. Thus, the suggestion is that companies can communicate deep meanings through advertising images and strengthen their brand identity. This bachelor thesis proposes the application of two theoretical frameworks: Esch’s "Brand Steering Wheel" for identifying the brand identity, and the framework of “Visual Grammar” for analyzing images in advertising. The aim is to find out if diversity in advertising can improve brand identity.
Firstly, this work intends to offer an overall understanding of advertising, brand identity, and multimodality. For this, previous academic literature is used to establish a theoretical basis for understanding. Secondly, certain problems that lack inclusion in traditional advertising are analyzed. Thirdly, with the help of the theoretical framework, the brand identity is analyzed using the brand steering wheel. Additionally, Kress and van Leeuwen’s framework of visual grammar is used to examine images for their meaning.
The findings indicate that there is significant theoretical and practical evidence to suggest that the application of diversity in advertising campaigns would be an effective strategy to build a strong brand identity. The identities and relationships indicated in the photos between viewers and models represent desired attributes that may be identified with the advertiser's products. The brand may be picked if the viewers see that it is correctly represented.
An average investor trying to allocate his wealth among multiple assets ideally has nearly infinite possibilities to do so. However, asset allocation strategies try to facilitate this process. Nevertheless, no consensus exists on which strategy is ideal and yields the best performance. Therefore, this paper aims to determine an ideal asset allocation strategy for an average investor by comparing two asset allocation strategies.
The focus is on comparing the practical application of Markowitz’s Modern Portfolio Theory (MPT), a sophisticated asset allocation strategy, with an equally weighted asset allocation, namely the 1/N strategy. The past performance of these two strategies is compared with the help of a calculation example based on historical data. The quantitative analysis covers three time periods of different lengths between 1991 and 2022. Also, the strategies are applied to portfolios with different amounts of assets during these periods. Although the existing literature is very controversial concerning the performance of the two strategies, this research shows a clear result. Compared to the 1/N strategy, this study’s findings show an outperformance of the MPT strategy during every period and each portfolio combination. However, the difference in performance regarding return and risk is minimal in most scenarios and would not significantly affect an average investor who invests over a long-term horizon.
Hypertrophic Cardiomyopathy -Sports-Related Aspects of Diagnosis, Therapy, and Sports Eligibility
(2004)
Increase Characteristics of the Cumulated Excess-CO2 and the Lactate Concentration During Exercise
(2000)
Huch, da lebt was
(2022)