Closed Access
Refine
Year of publication
Document type
- Article (peer-reviewed) (526)
- Conference Proceeding (277)
- Part of a Book (175)
- Bachelor Thesis (126)
- Book (67)
- Contribution to a Periodical (64)
- Master's Thesis (13)
- Academic Papers (4)
- Doctoral Thesis (2)
- Other (1)
Keywords
- Electrical impedance tomography (20)
- Mechanical ventilation (16)
- Corona (12)
- Parameter identification (12)
- Cloud computing (11)
- Porous silicon (10)
- E-Learning (9)
- Security (9)
- Surface roughness (9)
- Sustainability (9)
Course of studies
- IBW - Internationale Betriebswirtschaft (61)
- IBM - International Business Management (45)
- BMP - Business Management and Psychology (19)
- IMM - International Management (10)
- AIN - Allgemeine Informatik (2)
- MBA - International Business Management (2)
- IRCD - International Relations and Cultural Diplomacy (1)
- OMB - OnlineMedien (1)
XAutoML : A Visual Analytics Tool for Understanding and Validating Automated Machine Learning
(2023)
The bachelor thesis investigates the development and impact of electronic payment methods, specifically concerning the COVID-19 pandemic, consumer preferences, and the future of such methods. The primary objective of this study was to examine the effect of the pandemic and security concerns on consumer behaviour towards electronic payments. That was achieved through a literature review and a survey of 605 participants. The survey results indicate an increasing trend among consumers towards cashless payments due to their numerous advantages over cash transactions, including enhanced hygiene, quicker processing times, and improved security. As such, users exhibit a high level of comfort and convenience with electronic payment methods and are generally rarely worried about the security of their data. The study further reveals that electronic payment methods are gaining popularity worldwide, particularly mobile payments. The pandemic and improved security measures have led to a notable increase in their use, which is expected to continue to rise. Based on these findings, the study suggests that digital payments are the way forward and that these methods will be further developed to improve user-friendliness and security.
This research identifies positive and negative influence factors by examining the effectiveness of digital video advertising. The objective is to discover ways of leveraging
these factors successfully through an extensive literature review. As this ad format has developed into a staple in most brands' media strategy, it is valuable to drive
understanding of effective implementation forward. Three brands that utilize digital video advertising are selected for an analysis of their recently published ads. This analysis is supported by a suggested model that was developed based on advertising literature to assess ad effectiveness. Results show that the perceived intrusiveness of an ad and the consequential ad avoidance behaviours in consumers represent a hindrance to ad effectiveness. In contrast, elements used in an advertisement that increase its value facilitated ad effectiveness. Credibility, entertainment and informativeness are ad value contributors and impact ad recall, the gateway to positive marketing outcomes such as purchasing decisions. The circumstances under which consumers are exposed to digital video advertisements play a role in if the ad message can effectively be conveyed.
While negative influence factors have their detriment, they can still be counteracted and leveraged. Advertisers and ad-supported video streaming sites like YouTube can find
ways to broadcast ads without significantly impeding the user experience and, in doing so, secure the continued profitability of this promotion format that depends on users
watching ads.
Sterben ist eines der großen Rätsel der Menschheit. Aus medizinischer Sicht handelt es sich dabei um ein sich schrittweise vollziehendes Organversagen. Die Psychologie betrachtet es als einen seelischen Verarbeitungsprozess. Sterben ist aber auch ein soziales Phänomen: Wir sprechen darüber, betrachten es auf Bildern, regulieren und organisieren es. Der sozialwissenschaftliche Blick auf das Sterben ist bisher nur wenigen bekannt. Die Beiträger*innen des Bandes zeigen theoretisch und empirisch die sozialen Ordnungen des Sterbens auf und eröffnen dabei neue Perspektiven zur Diskussion und Erforschung dieses besonderen Phänomens.