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Course of studies
The placebo effect – true or false? Effective or just a waste of money?
In this research, we looked into the influence the pricing level of a sports drink has on a person’s heart rate, perceived intensity and performance and if these results change with the expectancy.
We dove into the real-life applications of the placebo effect in sports performance and saw that just telling people that a drink is proven to be regenerative can lead to significant changes in a person’s heart rate during their break after a run. Furthermore, we noticed that any other research into the pricing and expectancy proved to not be significant.