Refine
Year of publication
- 2023 (1)
Document type
- Master's Thesis (1)
Language
- English (1)
Has full text
- No (1)
Is part of the Bibliography
- No (1)
Keywords
Course of studies
The platform business model replaces the traditional linear value chain model, demonstrating how value can be created differently. The emergence of new platforms in various industries during the last decade has made it difficult to imagine a business without naming at least a handful of active platforms. The platform business model has been proven to revolutionize industries, and this study investigates the possibility of launching a platform business model in unprecedented arenas which still use conventional pipeline business models.
The study explores the process of generating ideas for a new opportunity in the platform business model. After generating 11 ideas, screening and evaluating methods were studied.