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Schulten, Matthias B.
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Online User Reviews: Towards an Integrative Perspective
(2016)
Schulten, Matthias B.
User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
(2016)
Hennig, Carsten W.
;
Ruf, Oliver
;
Schulten, Matthias B.
Brand Management Competences in an Increasing Digital World: A Qualitative Study
(2016)
Mertens, Artur
;
Schulten, Matthias B.
;
Knahl, Martin
;
Furnell, Steven
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
(2016)
Schulten, Matthias B.
;
Eckerle, Felix
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
(2013)
Rauch, Michaela
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Gamification in der Unternehmenspraxis: Status quo und Perspektiven
(2014)
Schulten, Matthias B.
Social Branding
(2013)
Schulten, Matthias B.
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Return on Social Branding
(2012)
Schulten, Matthias B.
Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
(2017)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Blitz, Patrick
;
Decker, Alexander
Going Native: Choosing the Right Strategy as a Publisher
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
"Gekaufe Sympathie": Eine explorative Untersuchung zur Praxis von Facebook-Fankäufen
(2015)
Sellak, Melanie
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
(2015)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Kundenpräferenzen im Mobile-Location-Based-Couponing
(2015)
Schulten, Matthias B.
;
Rudigier, Silvia
;
Stolz, Patricia
Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Eine Marke aufzubauen braucht Zeit
(2015)
Schulten, Matthias B.
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
(2015)
Schulten, Matthias B.
;
Rauch, Michaela
Markenführung in Mehrkanalsystemen
(2013)
Schulten, Matthias B.
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