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Müller, Kai-Markus
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2021
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Wie Kunden einen Preis bewerten, ist manipulierbar
(2021)
Müller, Kai-Markus
Prospect Theory: Goldmine für Unternehmer
(2021)
Müller, Kai-Markus
Decoy-Angebote: Kaufentscheidung mit Alternativangeboten lenken
(2021)
Müller, Kai-Markus
Neuropricing und Starbucks-Studie: Beim optimalen Preis gibt das Hirn Signale
(2021)
Müller, Kai-Markus
Dynamic Pricing ist im Kommen, birgt aber Risiken
(2022)
Müller, Kai-Markus
Why small business owners should not be shy about adjusting prices
(2023)
Müller, Kai-Markus
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