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Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity
(2015)
Variability of spiking responses varies with perceptual visibility in V4, but not in pulvinar
(2015)
Pricing
(2017)
Paradoxical lateralization during imagined foot movements: ERP Evidence for Motor Cortex Activation
(2004)
Neuroscience and Retail
(2019)
NeuroPricing für Events
(2020)
Jedem Kunden seinen Preis
(2021)