Refine
Year of publication
Document type
- Master's Thesis (160) (remove)
Is part of the Bibliography
- No (160)
Keywords
- India (4)
- Artificial intelligence (3)
- China (3)
- Consumer behavior (3)
- Crowdfunding (3)
- Germany (3)
- Innovation (3)
- Blockchain technology (2)
- Customer experience (2)
- Customer support (2)
- E-commerce (2)
- Entrepreneurship (2)
- INKA 4 (2)
- P2P (2)
- Personality (2)
- Pharmaceutical Industry (2)
- Satisfaction (2)
- Scenario Planning (2)
- Strategic management (2)
- Sustainability (2)
- A-la-carte options (1)
- ARIMA (1)
- Ability to innovate (1)
- Academic careers (1)
- Acculturation (1)
- Active neutral-point-clamped (ANPC) (1)
- Adhesion of silicone (1)
- Adhäsionskraft von Silikon (1)
- Affiliate marketing (1)
- Affiliate reviews (1)
- After-Sales-Service (1)
- Agile (1)
- Agile-Stage-Gate (Hybrid (1)
- Airlines (1)
- Analysis 32 bit block length (1)
- Ancillary services (1)
- Artificial Intelligence (1)
- Attitude - Behavior Gap (1)
- Automotive Industry (1)
- Automotive industry (1)
- Automotive service industry (1)
- Bank Performance (1)
- Banking business (1)
- Bases of power (1)
- Bekleidungsindustrie (1)
- Benutzeroberfläche (1)
- Bezahlsysteme (1)
- Bibliotheksmanagement (1)
- Big five inventory (1)
- Biodegradable cutlery (1)
- Biodegradable tableware (1)
- Block length 32 bit (1)
- Blockchain (1)
- Blue Ocean Strategy (1)
- Brand Analysis (1)
- Brand Strategy (1)
- Brand loyalty (1)
- Brand positioning (1)
- Brazil (1)
- Build-or-buy (1)
- Business in chaotic environment (1)
- Business process automation (1)
- Business process management (1)
- Business strategy (1)
- Business survival under civil war (1)
- COVID-19 (1)
- Capital raising (1)
- Carbon emissions (1)
- Cartel behavior (1)
- Chain management (1)
- Change Management (1)
- China Marketing Strategy (1)
- Choice complexity e-commerce (1)
- Choice overload (1)
- Circular economy (1)
- Claims ratio (1)
- Claims reserve (1)
- Clinical trials (1)
- Collection System (1)
- Commercial Entrepreneurship (1)
- Comparative analysis (1)
- Competitive advantage (1)
- Competitive analysis (1)
- Compliance, Compliance Risks (1)
- Computable General Equilibrium CGE (1)
- Consumer loans (1)
- Consumer preferences (1)
- Corporate debt (1)
- Corporate-startup collaboration (1)
- Cost drivers (1)
- Cost optimization (1)
- Cost reduction (1)
- Covid-19 pandemic (1)
- Credit rating (1)
- Cross-country analysis (1)
- Cross-cultural Leadership (1)
- Crowdlending (1)
- Cryptocurrencies (1)
- Cultural exchange (1)
- Culture (1)
- Customer (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Customer attitude (1)
- Customer service (1)
- Cybersecurity (1)
- Cyberthreats (1)
- DFMA (1)
- Dairy supply cooperatives (1)
- Data quality management (1)
- Datendichte (1)
- Datenquelle (1)
- Debt overhang (1)
- Debt trap (1)
- Deep-learning (1)
- Design thinking (1)
- Developing countries (1)
- Diabetes segment (1)
- Diagnostic systems (1)
- Digital finance (1)
- Digital transformation (1)
- Digitization (1)
- Direct to consumer D2C (1)
- Disruptive Innovation (1)
- Diversity (1)
- Dollarization (1)
- Drivers of Innovation (1)
- Drug development (1)
- E-Medien-Portfolio (1)
- Ease of use (1)
- Economic History (1)
- Economic development (1)
- Economy of scale (1)
- Education Germany (1)
- Education diplomacy (1)
- Educational policy (1)
- Efficient portfolio allocation (1)
- El Salvador (1)
- Electric vehicles (1)
- Emerging Economics (1)
- Emerging market economics (1)
- Energy Transition (1)
- Enterprise service management (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurial decision-making (1)
- Entrepreneurial mindset (1)
- Entrepreneurial neuroscience (1)
- Entrepreneurial support environment (1)
- Entreprenuer (1)
- Entropy (1)
- Environmental damage (1)
- Ethical consumption (1)
- European Countries (1)
- Exchange program administration (1)
- Expectations (1)
- Facebook (1)
- Fair trade (1)
- Feedback behavior (1)
- Female scientists (1)
- Field programmable gate array (FPGA) (1)
- Financial Intermediaries (1)
- Financial crisis (1)
- Financial institutions (1)
- Financial markets (1)
- Financial stability (1)
- Financialisation (1)
- Fintech (1)
- Fintech-based payment solutions (1)
- Five factor model (1)
- Food retail (1)
- Forecasting (1)
- France (1)
- Franchise models (1)
- Frequent flyer program FFP (1)
- Frugal innovation (1)
- Frugality (1)
- Gamification (1)
- Gender diversity (1)
- Gender equality (1)
- Gendered language (1)
- German (Mittelstand) Medical companies in India (1)
- German Economy (1)
- German Labor Market (1)
- German Manufacturing Industry (1)
- German banking sector (1)
- German start-up ecosystem (1)
- Graphische Benutzeroberfläche (1)
- Greece (1)
- Green Hydrogen (1)
- Green supply chain management (1)
- Grocery delivery service (1)
- Gross domestic product (GDP) (1)
- Group performance (1)
- Health Care (1)
- Helpdesk (1)
- Hidden Champions (1)
- Higher Education Exports (1)
- Hochschulbibliothek (1)
- Hochschule Furtwangen (1)
- Holistic Innovation Process (1)
- Hotel industry (1)
- Household debt (1)
- IT service industry (1)
- Image-analysis (1)
- Industrial research (1)
- Industry 4.0 (1)
- Industry 5.0 (1)
- Information load (1)
- Informationssicherheit (1)
- Informationsvisualisierung (1)
- Innovation Performance (1)
- Innovation management (1)
- Innovations (1)
- Innovative capability (1)
- Input-output Model (1)
- Instagram (1)
- Institutional Investors (1)
- Insurance (1)
- Integration (1)
- Integration Compliance & Growth Strategy (1)
- Intercultural Management (1)
- Interest coverage ratio (1)
- Interest rates (1)
- Internal company factors (1)
- International Education Management (1)
- International Trade (1)
- Internet Industry (1)
- Intrapreneurship (1)
- Investment Vehicle (1)
- Job posting (1)
- Job satisfaction (1)
- Kernzielgruppen (1)
- Kunden (1)
- Latin America (1)
- Leadership (1)
- Leadership theories (1)
- Life insurance (1)
- Loyalty (1)
- MBA (1)
- MSME (1)
- Machine learning (1)
- Macroeconomic Conditions (1)
- Macroeconomic implications (1)
- Managing Expectations (1)
- Markentreue (1)
- Market Efficiency Hypothesis (1)
- Market attractiveness (1)
- Market entry for German companies into India (1)
- Market entry strategy (1)
- Market entry strategy for India (1)
- Market segments (1)
- Marketing Strategy (1)
- Marketing Trend (1)
- Marketing strategy (1)
- Markowitz portfolio selection theory (1)
- Maschinelles Lernen (1)
- Material group strategy (1)
- Medical device directive (1)
- Medical device regulation (1)
- Medium-sized companies (1)
- Membership (1)
- Mergers & Acquisitions (1)
- Meta-analysis (1)
- Mexico (1)
- Millennials (1)
- Mobile Payment (1)
- Mobility as a service MaaS (1)
- Mobility concepts (1)
- Mobility ecosystem (1)
- Modulationsstrategien (1)
- National innovation systems (1)
- Nearshoring (1)
- Negative interest rate (1)
- Net Interest Income (1)
- Neuroentrepreneurship (1)
- Neuromarketing (1)
- New Product Development (1)
- New product development (1)
- Nigeria (1)
- Non-R&D-intensive firms (1)
- Normative scenario planning (1)
- Nutzungsaspekte (1)
- OER (1)
- OPEC (1)
- OTA (1)
- OTC segment (1)
- Off the grid (OTG) communities (1)
- Offline vs online channels (1)
- Oil price (1)
- Oligopoly models (1)
- Olympic Games Beijing 2008 (1)
- Online grocery shopping (1)
- Online reviews (1)
- Online shopping (1)
- Ontologie (1)
- Optimierung (1)
- Organic food market (1)
- Organizational power (1)
- Outsourcing (1)
- Outsourcing strategy (1)
- PEST Analysis (1)
- PESTEL (1)
- PET Bottles (1)
- PISA data (1)
- Parallel assembly (1)
- Parallele Fertigung (1)
- Parasitäre Kapazitäten (1)
- Path-goal theory (1)
- Patient centricity (1)
- Patriarchy (1)
- Pay for performance (1)
- Payment (1)
- Peer-to-Peer (1)
- Performance (1)
- Performance measurement (1)
- Platform (1)
- Platform business model (1)
- Plattform-Broker (1)
- Porter five force analysis (1)
- Porter five forces (1)
- Porter's Five Forces (1)
- Pricing (1)
- Pricing strategy (1)
- Process optimization (1)
- Process re-engineering (1)
- Product Development (1)
- Product Recovery (1)
- Product labels (1)
- Productivity (1)
- Professoren (1)
- Prostate (1)
- Purchase decision (1)
- Purchasing (1)
- Qualitative Studie (1)
- Qualitätskriterien (1)
- Recession (1)
- Recycling (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Relevanzsystem (1)
- Remote learning (1)
- Rescaling Rijndael/AES (1)
- Retail format (1)
- Retail store support (1)
- Return on Assets (1)
- Return on equity (ROE) (1)
- Risikomanagement (1)
- Robotic process automation (1)
- Roles (1)
- SERVQUAL (1)
- Scaled Agile Framework (SAFe) (1)
- Scenario planning (1)
- School closure (1)
- Security of supply (1)
- Segmentation (1)
- Semantik (1)
- Service Engineering (1)
- Shared Service Center (1)
- Small and Medium Enterprises (SME) (1)
- Small and medium-sized enterprises (1)
- Smart contract (1)
- Smart mobility (1)
- Social Entrepreneurship (1)
- Social Media (1)
- Social Media Marketing (1)
- Software comparison (1)
- Software-defined networking (1)
- Solar Energy in Germany (1)
- Solidarity economy (1)
- South Korea (1)
- Spain (1)
- Sports Event (1)
- Stage-gate process (1)
- Start-up (1)
- State of the art 32 bit block ciphers (1)
- Statistical analysis (1)
- Stempel (1)
- Strategic Competence Development (1)
- Strategic analysis (1)
- Strategy (1)
- Strategy, Growth Startegy, Sales Road Map (1)
- Studierende (1)
- Supply Chain Risk Management (1)
- Supply chain management (1)
- Supply chains (1)
- Sustainability-related purposes (1)
- Sustainable marketing (1)
- Switzerland (1)
- Sylgard 184 (1)
- Symmetric block cipher (1)
- Syrian Refugees (1)
- TAM (1)
- Tail risk (1)
- Technical communication (1)
- Thailand (1)
- Ticketing system (1)
- Time series analysis (1)
- Too-much-choice-effect (1)
- Touch points (1)
- Transaction Cost (1)
- Transaction efficiency (1)
- Transfer printing (1)
- Transportation (1)
- Travel Agencies (1)
- Travel and tourism industry (1)
- Trust (1)
- Turkey (1)
- Ultrasound (1)
- University (1)
- Urbanization (1)
- User satisfaction (1)
- VUCA (1)
- Vietnamese Stock Market (1)
- Vision 2030 (1)
- Visualisierung (1)
- Visualisierungselemente (1)
- Vocational education (1)
- Vocational exchanges (1)
- WTP (1)
- Waste picker (1)
- Wechselrichter-Topologien (1)
- Willingness to pay (1)
- Women empowerment (1)
- Women professionals (1)
- Young consumers (1)
- Zombie (1)
- asymmetric business partnership (1)
- business model (1)
- collaborative innovation (1)
- cyber physical systems (1)
- e-food (1)
- eCommerce (1)
- ePayment (1)
- employee satisfaction (1)
- international subsidiaries (1)
- knowledge management (1)
- knowledge workers (1)
- mRNA technology (1)
- market research (1)
- open innovation (1)
- pay equity (1)
- power electronics (1)
- process mining (1)
- robotic assisted surgery (1)
- sales organisations (1)
- semi conductor (1)
- startups (1)
- strategic implementation steps (1)
- supply chain (1)
Course of studies
- IMM - International Management (60)
- MBA - International Business Management (55)
- EMBA - Executive Master of International Business Management (15)
- INM - Informatik (8)
- MOS - Mobile Systeme (6)
- BAM - Business Application Architectures (2)
- IBM - International Business Management (2)
- IRCD - International Relations and Cultural Diplomacy (2)
- SSM - Security & Safety Engineering (2)
- BMP - Business Management and Psychology (1)
Rising globalization and digitization resulted in crises for the fashion industry. High competition and the interconnectedness of the consumers rule the market and put it under pressure. Owing to the growing power consumers possess, the requirements towards the fashion players are increasing. Customer experience is frequently discussed these days by academics as well as practitioners and emphasized as a competitive advantage. Yet, it is difficult to measure and to track its consequences.
Since customer experience is elusive and no industry specific measurement scale is defined, at first this work aims to identify relevant touch points of customer experience in the fashion industry by dint of a focused interview. The further objective of this paper is to enhance the comprehension of the touch points’ effects or rather the relationship of customer experience with brand loyalty. This is approached by a questionnaire based on the preceding qualitative analysis and the resulting model. This model defines the customer experience touch points as the independent variables while brand loyalty is examined as the dependent variable. The conducted linear regression analysis reveals a moderate effect of customer experience on brand loyalty and the touch points concerning the products as most relevant in this relationship. Additionally, the digitization aspect is addressed by the examination of the relationship in the offline and online channels separately. With respect to this, the present study recognizes that the extent of the customer experience’s impact on brand loyalty and the significant touch points vary across channels to a certain degree.