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Course of studies
- MBA - International Business Management (55) (remove)
All the companies need to plan and budget for future. For planning they need sale forecasting so that accordingly they can manage their supply chain efficiently. Companies do have historical data which can be used for forecasting sale. However, the accuracy of the predictive model depends on the quality of data which is being fed to the model. Poor data quality may result in poor forecasting. Hence, there is need to work on data quality management and to formulate some generic approach for ensuring data quality. Besides, it is also required to detect abnormal sale from the past data, get the reason for those abnormal sale records and remove them from the data. Subsequently, cleaned data can be used to work on predictive modelling which will forecast sales with the most likelihood of near to accurate results. These historical data can be analyzed as a time series data by using as simple time series analysis as ARIMA or by using complicated neural network. Evaluation of these predictive models will help in making a decision of selecting a best fitted model for future forecasting. The thesis aims to work on data quality management of raw data and then analyze time series data to determine predictive model for forecasting. Besides, thesis also aims to understand how data is collected and how organization performs sales processes. This would not only facilitate in finding and bridging the gaps in the business processes but also in preparing the organization for the state-of-the-art technologies to enhance their business for future.
This thesis begins a theoretical investigation into leadership and organizational power by briefly examining the relevant academic literature. It then examines Robert House’s Path-Goal Theory, Bertram French, and John Raven’s Bases of Power frameworks. This study investigates the correlation between directive, supportive, participative, and achievement-oriented leadership behaviors and reward, coercive, legitimate, expert, and referent power within organizational set-tings by combining theoretical knowledge with empirical data gathered through questionnaires conducted with leaders and employees in the hotel sector. It also investigates how they impact the achievement of hotel goals.
Contributing to existing knowledge on leadership and power dynamics in the hotel industry, this research rigorously analyzes the compatibility and effectiveness of leadership behaviors with various power sources. The empirical backbone of this study comprises questionnaires conduct-ed across sixteen Southeast Asian hotels, yielding insights grounded in real-world organization-al settings. Based on 167 responses, this comprehensive investigation offers valuable implica-tions for practitioners and scholars, elucidating the intricate relationship between leadership be-havior and power sources. It underscores the strategic importance of aligning behavior with power sources to enhance leadership effectiveness and foster organizational success.
The platform business model replaces the traditional linear value chain model, demonstrating how value can be created differently. The emergence of new platforms in various industries during the last decade has made it difficult to imagine a business without naming at least a handful of active platforms. The platform business model has been proven to revolutionize industries, and this study investigates the possibility of launching a platform business model in unprecedented arenas which still use conventional pipeline business models.
The study explores the process of generating ideas for a new opportunity in the platform business model. After generating 11 ideas, screening and evaluating methods were studied.
This project builds an understanding on the evolution of financial intermediaries and its actors based on financial intermediation theory. By discussing the perspectives of borrowers and lenders within the crowdfunding industry, this study advises a way to create a competitive advantage for emerging Crowdlending platforms by leveraging on institutional investors.
This study recommends an inductive analysis of the crowdfunding industry, based on studies of other authors, observations of the industry and academic papers regarding investment behaviours. This leads to a Porter’s Five Forces analysis, which depicts the linkages among the actors of the business. The previous analysis suggests that institutional investors create positive linkages within the business; therefore, the project continues to explore the requirements of these agents when employing crowdfunding platforms as an effective investment vehicle.
As an investigation tool, a questionnaire is designed and delivered to institutional investors in the Latin American region. Results show that institutional investors lean towards short term credit operations structured under a monthly cash flow arrangement. While investors do care about the established communication channels and management of cash flows towards borrowers; support activities are susceptible of outsourcing and may constitute a value-added opportunity for financial intermediaries.
The context of this project is a study of the business expansion and development of the Becual Chile crowdlending platform as a young company in the market. The study is led by the Hochschule Furtwangen University and complemented by other two theses: ‘Credit Risk Model for a SME Crowdlending Platform’ (Aravena) and ‘Growth Strategies for SME Crowdlending Platform’ (Beltran).
As this paper study how a brand can differentiate itself to stand out among the competitions for better growth opportunities, focus is given to two emerging trends in the market, the halal skincare and also functional skincare brand. Halal skincare stands for the skincare product that is permissible for Muslim consumption from the religious perspective. This trend is growing tremendously as Muslim is the second biggest religion in the world with high fertility rate. In skincare, the concept of halal would exclude the use of alcohol and pig-derives material in the product. This market amount to $46 billion in 2013 and is growing at 8% annually. This undercapitalised halal skincare market with few competition provides good opportunities for a brand to grow and develop. The functional skincare on the other hand, is a trend emerged over time where products provide additional benefits on top of basic function. This skincare trend is basically driven by modern technology that leads to many innovations of these multi-featured products. Example of the additional benefits that will be the focus in this study are the anti-aging and the sun care protection. Both trends gained enough attention by demonstrating a strong growth in the respective segments. This study will provide a snapshot of the current growing trends in the market and provide the key steps to position and differentiate a brand in order to stand out against the competitors with reference to the halal and functional skincare. The key objective here is to understand the determination of the brand positioning through the analysis of competitors, the target consumer and formulation of own brand differentiations. As every brand will be given a variety of judgements by the consumers, it is essential that a brand is position properly in the mind of the consumer in order to be successful in the market.
In the 21 century, global companies are spreading all over the world for the sake of chasing profits. Driving by the desire of new market & profitability, they struggle in the business world by competition, merge, innovation and utilize all the resources that available. Among them, hidden champions are winners in this period. However, it also needs to be asked for the hidden champions, will they been succeed in a totally different market? The answers came with new market in China, which will verify their belief. Coming into China, into different markets, is an inevitable step for most hidden champions, for development and defend themselves as champions.
This thesis mainly gives the hidden champions that working on Chinese market or going to this market a brief intro about the local situations, competition existed, entry & marketing strategy, and hidden champion real cases. In the following chapters, you could found: The definitions & characteristics of hidden champions, learning that what build the family business into the most successful business in niche industries;
The Chinese business historical moments, what makes the Chinese business culture today, and today’s business situations in China.
The entry strategies for foreign companies getting into China, discussing the different forms from licensing business to the wholly-owned subsidiary and their pros & cons.
The marketing strategies typically for hidden champion companies in China, applying the classic marketing management theories & localization situations in China.
Real hidden champion company case in hidden champion cluster in China, the current situation and value chain analysis.
New trend marketing risks & chances in China for 21 century, digitalization & cyber – physical system development.
Concerns about China’s currency intervention strategy against the U.S. dollar and other major currencies have been raised by many members of congress for more than a decade. They view it as one of several distorting economic policies China is employing to gain an unfair advantage over their competitors. Assuming the RMB is a freely traded currency, they argue that China’s currency strategy is designed to lower the cost of exports and raise the cost of imports greatly.
Problem and Objective: How is China competing with the USA to become the economic world leader? This paper examines the interconnection among three major economic components in the Chinese economy through financial development, international trade, and economic growth.
Method: The research method involved the exploration of articles authored by economic scholars who have concluded that productivity increases significantly contribute to China’s rapid economic expansion. Numerous articles were retrieved from the website to explain how China is slowly becoming the world economic giant overtaking the United States.
Findings: Scholars expect to have significant economic growth in China, surpassing the individual European countries in terms of ranks and G.D.P. size. The entry of China into the W.T.O. depends on the successful completion of the multilateral phase of accession negotiations. Its membership will significantly impact the international trading systems for numerous reasons. First, the admission serves as a template for various transition economies looking to join the W.T.O due to the increasing demand that the Chinese have accepted within the bilateral phase, the W.T.O. admission negotiations deter the entry of various new members. Secondly, China has taken critical steps towards meeting some of its W.T.O. obligations and the steps that can complete the process that may disappoint some individuals within the organization. Due to the large volume of international trade, there is a risk that trade conflicts can overburden the capacity of the W.T.O. to settle disputes. Third, China has a critical role in shaping various multilateral trade negotiations agendas. The developing nation is also one of the top trading countries, and China is a forceful advocate within the next round for the interest of various developing nations.
Conclusion: US congress has long been concerned about China’s currency policies and economic growth. The RMB’s value versus the dollar has risen by 34 percent nominal and 42 percent actual since 2003. Another concern is China’s use of industrial policies to subsidize priority domestic firms while restricting foreign market access. China’s financial system could be severely undermined if the proportion of non-performing loans increases dramatically due to policies that promote significant gross fixed investment and are primarily backed by low-cost credit policies.
In the opinion of many observers, RMB value is undervalued because of Chinese government restrictions on its value.
As businesses advance toward globalization, their supply chains have expanded. Globalization has brought together varied marketplaces, but it also has consequences. The most significant of these impacts is environmental damage. As organizations and customers are becoming growingly aware of the extent of the damage, organizations are transitioning towards greener practices. However, the long, complex supply chains make visibility and transparency in the chain, particularly beyond the first tier of suppliers difficult. Managing companies at a global scale become complex due to differences in interests and difficulty in managing information, material, and financial flow that require rigorous validation and management from external participants. This is where Blockchain Technology has immense potential. Blockchain is a new, ground-breaking technology with applications primarily in the financial sector. This thesis is exploratory by necessity, as it is an early work on blockchain's influence on green supply chain management. The study employs the funnel technique, which begins with a broad and general perspective before moving on to more particular aspects of the subject. A framework is designed based on a thorough assessment of the literature and real-world applications of blockchain technology. The findings show that incorporating blockchain into supply chain management can potentially increase understanding of the supply chain's hidden layers and aid in the transformation of the existing supply chain to a green supply chain.
Life insurance penetration rate in Malaysia has been stagnant in the past few years although a few InsurTech companies set up in Malaysia recently. Prior researches on InsurTech fail to clarify the gap of the target customers’ and the insurance experts’ opinions on how to enhance the customer experience in online life insurance with the help of Artificial Intelligence (AI). To address this, a model is recommended based on the literature review on similar articles and survey results conducted on both target customers and insurance experts. The recommended model has four main components: official website by InsurTech companies collaborated with traditional life insurers, customer support, customer service and customer engagement.
A contract as one of the essential means which regulates national and international commercial transactions, intended to determine the rights and responsibilities of the parties and protect their assets. Parties to international business transactions may freely choose the law governing their contract. As a result, parties are free to choose a contract law which best fits their needs, irrespective of its connection to the particular transaction. The market of contracts offers a choice among the laws of national jurisdictions and uniformed commercial contract law drawn up by intergovernmental organizations. Even application of a reputable national law or uniformed contract law does not guarantee eligible certainty. In particular, uncertainty is not admissible in transactions of industrial products and technologies, where protection of intellectual properties is one of the crucial aspects. In the aforementioned conditions, it might be a problem for businesses to make an appropriate choice of an applicable law of a contract, which is less complex, involves adequate efforts of contract enforcement and costs of dispute resolution. The task of this research is an analysis of different legal environment and making suggestions to a business in a subsequent strategy, depended on scopes of business transactions, national or international, and power levels of the involved parties. The research to be carried out in the following four parts, problem setting, theoretical study, empirical study and implementation. Solutions of the problems related to making and enforcement of a contract and dispute resolutions, basically may be divided into preventive and reactive actions. The preventive actions include choice of an applicable contract law, involving various mechanism to ensure that each party will stick to the contract terms, like self-enforcement, reputation, third party audits. As the reactive actions there may be considered, formal litigation through the judiciary system, which might be costly and slow, and alternative dispute resolution, such as an arbitration, mediation and conciliation hearings.
The business environment has changed within the past few decades. Growing global competition and the trend of shortening product life-cycle have reshaped the market, coercing companies into reconsidering their business strategies and product development. Higher quality, better time-to-delivery, and cost optimization are crucial factors for firms to compete in this tumultuous market. Therefore, companies are adopting a New Product Development (NPD), which is agile and customer-centric. The path toward change, however, is not identical for every enterprise since companies have their own unique organizational architecture and culture, demanding a thorough consideration of various facets of change, which is the focus of this study. EKU Power Drives, the company case study for this research, is actively involved in innovating electrification solutions and embedded software control for mobile power generation in the oil and gas industry upstream segment. The firm is considering transforming to an agile-based framework to fulfill its vision, which is becoming the most preferred partner for the key players in the target markets. This study aims to investigate the optimal Agile methodology and framework for the case study according to its business context, identify the challenges and how to address them, and outline an implementation procedure.
Improving conditions for economic growth in Colombia, Investment opportunity in Infrastructure
(2015)
The purpose of this thesis is to get a clear understanding of the situation of transport infrastructure of Colombia. Examine the reasons and the current situation of the country´s background that explains the delay in infrastructure development and the poor quality of the transport networks, being able to find objective arguments to suggest certain type of investment for the coming years that will help to improve the conditions for economic growth. The research goes deep in to the evolution of the country and the role of transport infrastructure in Colombia, highlighting the most important facts and types, to get an overall understanding of the actual situation. The objective is to identify which is the line of investment that will best fit the country´s development in the time where globalization and free trade agreements take active part of Colombia´s growth in the last years, however threatening the industries pushing them to a more efficient and productive environment. On the basis of the results of this research, it can be concluded that Colombia needs heavy investments in the future years to try closing the breach left behind decades of inefficient policies and strategies. The involvement of the private sector in transport infrastructure projects is necessary to fund the type of investments that the country needs. Furthermore, there has to be continuity in the actual concession programs for the road network plus a big investment to bring back the railroad network into an efficient long lengths transport for both passengers and products.
Industry 5.0 is a new age of production that combines human-machine cooperation with cutting-edge technologies. Despite all of Industry 5.0's advantages, there are new cybersecurity threats that need to be considered in order to maintain the stability and security of networked systems. In the first section of the thesis, Industry 5.0 is introduced, along with its benefits and features. Cyber threats posed by automation, robotics, the Internet of Things, artificial intelligence, and networked systems are also noted.
The thesis delves deeply into the vulnerabilities and possible attack paths that hackers can use in Industry 5.0 settings. It looks at vulnerabilities in IoT devices, human mistakes, unprotected communication protocols, and supply chain vulnerabilities, giving a thorough grasp of the hazards involved. Case examples from the real world illustrate how cyberattacks affect Industry 5.0 systems, highlighting the necessity of strong defenses.
In order to develop recommendations for Industry 5.0 security, the thesis examines a number of cybersecurity best practices and standards, including the NIST Cybersecurity Framework and ISO 27001. It highlights how crucial it is to carry out thorough risk assessments and apply efficient risk management strategies in Industry 5.0 settings. The thesis recommends staff awareness and training, incident response strategies, and technology controls as ways to lessen cyber dangers.
The thesis also looks at innovative ways to improve Industry 5.0 cybersecurity, including secure communication protocols, blockchain for supply chain security, artificial intelligence (AI) for attack detection and response, and safe IoT device design. It also takes into account the legal and regulatory sides of cybersecurity, evaluating how well they work to handle privacy and ethical issues as well as lessen cyber threats.
To improve Industry 5.0 cybersecurity, the thesis also looks at cutting-edge technologies including blockchain for supply chain security, AI for threat detection and response, secure communication protocols, and safe IoT device design. It evaluates the efficacy of legal and regulatory measures in mitigating cyber dangers and resolving privacy and ethical issues while taking cybersecurity into account.
The thesis highlights the need of industry cooperation and information exchange in addressing Industry 5.0 cyber threats. It assesses initiatives, partnerships, and networks that support the sharing of best practices, information, and threat intelligence. In the conclusion, the thesis explores Industry 5.0's future orientations and offers academics, policymakers, and business experts’ advice on how to proactively mitigate new risks and guarantee the security of Industry 5.0 ecosystems.
Overall, the thesis contributes to a better knowledge of Industry 5.0 cyber dangers and provides practical solutions through the use of multidisciplinary research, real-world case studies, and examples. Its purpose is to encourage the secure and successful use of Industry 5.0 technology.
With the ever increasing global competitive business environment, capturing new lucrative markets has taken the forefront for Multinational Entities (MNE’s). In the recent past, emerging countries have gained prominence as a focal growth destination for many MNEs. Despite the business opportunities that they offer, they still remain complex markets in which to do business. Consequently, for the MNEs that have made entry into these markets, adequate growth strategies designed to include sets of activities that deliver a unique mix of value to the organization are imperative.1 This therefore calls for such organisations to adapt their existing growth strategies in emerging markets to various demands. This is in order to maximise performance through well-orchestrated growth agendas that work in concert with the overall corporate strategy. Nevertheless, for overall success, businesses are becoming more aware that operational and control failures can be extremely costly.2 This is because growth comes with increased risks hence a need for new solutions to mitigate and manage the risks. Consequently, the discipline of compliance which is designed to mitigate risks through adherence of; legal requirements, internal and external policies is no longer a second-thought function that requires action down the road. Corporate leaders now recognize that it is important for business expansion and the protection of shareholder value.3 In these markets, compliance related issues have proved to be difficult hurdles for many organisations and they are widely viewed high risk compliance markets. 4 Despite this, many MNEs that venture into such markets fail to integrate their growth strategies and compliance programmes/strategies.
This paper explores the hypothesis that for organisations to optimise performance, their compliance programmes/strategies should work in concert with their broader strategic goals, e.g. growth. This thesis aims to show how the two can be integrated by using Rolls-Royce Power Systems’ AG (RRPS) growth strategy in China and its compliance programme as a case study. The hypothesis is that, if successfully integrated, RRPS can maximise its growth performance in China. Secondly the study seeks to provide a flexible check list or template that RRPS can adapt in its future Integrated Sales Road Maps (ISRMs) in other targeted countries or regions.
Digital Transformation is gradually changing the ways of operating the business. With the advancements and innovations in technology and changing customer preferences, it is essential to adapt to these changes. Digital transformation has the capability to impact nearly every line of business but one of the most significant impact is on Customer Experience. Embracing new technology and processes provides opportunity to create better experience for customers by focussing on automation, self-service, value, quality, customer expectations etc. Advanced systems or solutions that fulfil these requirements can be incorporated in the technology and process landscape of an organization who is supporting customers. This thesis aims at conceptually integrating the Customer Service and Retail Store Support processes at HUGO BOSS into the new Enterprise Service Management (ESM) tool which will in turn drive the digital transformation at HUGO BOSS. Moreover, the purpose of the study is to provide a recommendation if the new ESM tool can replace the existing Retail & Customer Care ticketing tool, thus enabling the Retail & Customer Care team and their respective processes to be fully onboarded and implemented in future into the new tool. This thesis is a qualitative research. At first, qualitative data about the existing ticketing tools used to provide customer service and retail store support is gathered through secondary data collection methods. Secondly, in-depth semi structured interviews with nine respondents from Retail & Customer Care team and IT Support teams were conducted to collect their feedback and analyse the benefits and drawbacks of these tools. Next, the thesis introduces the new ESM tool followed by its evaluation using Fit-Gap Analysis method. Further, the thesis includes the concept of ideal customer service and retail store support processes to be supported by the new tool using process flowcharts. In conclusion, the results of the thesis are presented based on which a future recommendation is provided.
The main objective of this thesis is to investigate and analyze the professional journey of thirteen foreign doctors and the opinion of a German doctor, to explore how their integration process has been into the German labor market, taking into account their personal experiences; especially what they thought was helpful and the obstacles that they encountered during their journey, and to make recommendations for hospitals to help them address the integration of foreign doctors, something that should be done as soon as possible, due to the rising amount of foreign physicians coming to Germany to cover the many open positions that can no longer be filled by the local population.
The thesis is divided in four large sections; the first serves as a basis to understand the problem of the shortage of physicians in Germany; the second one is a literature review taking into account the migration of health professionals, cultural standards, intercultural competence and communication, the different acculturation strategies that immigrants use, inpatriation and integration, and last the management of diversity in healthcare; the third one has to do with the methodology that was used; and the last two parts encompass the findings and recommendations.
In conclusion, it can be said that recruiting foreign physicians is a very good way of approaching the actual shortage of physicians that exists in Germany. However, it is imperative that health care organizations, are aware that the integration process of foreign doctors and the adaptation of the whole organization to this new working environment is of extreme importance to provide the quality care that is expected at any health care institution, and it is imperative that hospitals recognize the need to include diversity management and a Willkommenskultur as vital pillars for the organization.
Patient engagement is the most important element in the process of research/development of medicinal products and healthcare management in today’s times. In a country like India which has a huge population and limited state of regulatory affairs it becomes important to walk the extra mile to protect the patient lives and truly serve them. Time and again it is seen that there is no or limited focus on patient centric processes and we still tend to focus on sponsors as the key stakeholder.
The author in this thesis aims to focus on the clinical trial landscape of India and determine if there is a need to improve the clinical trial processes. If yes, then what type of change is the audience looking for.
The author tries to introduce the human element in the process and remind us all that it is the ‘patients’ who are the centre for the drug development process and serving them and alleviating their pain in the true purpose of the process.
The author along with the helping us find a definition of patient centricity in India, also proposes a model that can be used by the Indian pharmaceutical companies to focus on patient centricity at different stages of the drug development cycle within their organisations.d
Market entry strategy for German mittelstand medical device
companies into the Indian market.
(2015)
German medical devices companies are at the forefront of technology when it comes to innovation and R&D. Most of the European medical device manufacturing companies are located in Germany and the number of patents filed by these companies shows the amount of innovation in the industry. A majority of these medical devices are exported within the European Union countries. Economic slowdown combined with market saturation and increased competition makes Europe a very competitive market for these companies. Indian on the other hand is one of the fasted growing economies in the world. The Indian medical device sector is relatively an untapped markets for innovative medical devices. There are tremendous market opportunities due to the fact that local manufacturing base for medical devices are underdeveloped
and often neglected. Most of the local Indian manufactures are engaged in producing basic medical devices and mostly into medical disposables and supplies. Around 70% of the medical devise sold in India are imported products. There is a huge demand and supply gap that is not being filled by the local manufacturers. India offers the perfect new market opportunity for German medical companies looking to venture into emerging new markets. There is abundant supplied of skilled manpower, with wages lower than that of the neighbouring China. India also has a rapidly growing middle class with increasing purchasing power. However, the regulations in the Indian medical device industry are not very clear and transparent. The Indian bureaucratic system is rampant with corruption and red tapes that needs to be tackled and navigated skilfully. A Germany company looking to enter the Indian market needs to understand that nothing in India can be implemented by a text book style entry strategy. In this thesis, we will analyse few of the most suitable entry strategies for German medical device companies with the advantages and disadvantages of each entry mode. We will also analyse the process of doing business in India, which requires an understanding of various aspect of the Indian culture and business relationship building in India. Further, we will analyse the current market scenario with a brief analyse of the local manufacturers currently in the market along with some information on foreign players in the market. Will also interview 5 experts from the medical field and look into few real case studies.
Latin America has become a potential market in the lately years. Brazil has a potential market, being the fifth largest country in terms of population; moreover, the Brazilian economy has grown over the past years with the increasing middle class consumers. Mexico, on the other hand, with its strategic position and as a bridge for the whole American continent and having the most free trade agreements in the world is definitively an attractive investment destination. The main objective of this research is to study what type of entry modes should German companies in the high- tech industry and automotive industry use in Latin American market. As part of the research there has been a study of the internationalization theories, the entry modes and the factors that might affect the entry mode. Besides, the author has approached which characteristics do the Latin American market has and which opportunities may German Small and Medium-Sized Enterprises benefit from. Furthermore, this research incorporates some case analysis from German companies who already entered into this region, as a result there would be a analysis in order to see which patterns those companies have followed.