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Die Relevanz von Photovoltaikanlagen nimmt unter anderem aufgrund der Folgen des Klimawandels stetig zu. Deshalb hat die EGT Energievertrieb GmbH das Klimaretter-Paket, bestehend aus Photovoltaikanlage und Speicher, auf den Markt gebracht. Momentan wird dieses Paket im Netzgebiet der EGT angeboten. Um mehr Umsätze generieren zu können, soll der Vertrieb auf Deutschland ausgeweitet werden.
Ziel dieser Arbeit ist es eine Vertriebsstrategie für den deutschlandweiten Vertrieb des Klimaretter-Pakets zu entwickeln. Dazu werden folgende Forschungsfragen gestellt: Was sind mögliche Vertriebskanäle und Kommunikationsstrategien für das Klimaretter-Paket? und Welche Strategie ist die passendste für den deutschlandweiten Vertrieb des Klimaretter-Pakets?
Um diese zu beantworten, werden der Zielmarkt, die aktuelle Marktsituation, sowie Mitbewerber beleuchtet. Dies beachtend werden mögliche Vertriebskanäle und Kommunikationsstrategien vorgestellt und anschließend bewertet. Hierbei stellen soziale Medien, gefolgt vom Suchmaschinenmarketing und dem Radio die beste Möglichkeit dar. Diesen folgend repräsentieren die eigenen Vertriebsmitarbeiter, E-Mailing und Display Marketing weitere Alternativen.
Damit der größtmögliche Erfolg für die EGT erzielt werden kann, wird vorgeschlagen eine Mehrkanal-Strategie bestehend aus Sozialen Medien, Suchmaschinenoptimierung, Radiowerbung und eigenen Vertriebsmitarbeitern zu implementieren.
Diese Bachelorarbeit handelt von einem kollegialen Wissenstransfer-Programm, in welchem ein künftiger Expatriate sowie ein Repatriate ihr Wissen austauschen. Das zugrundeliegende Interesse dieser Bachelorarbeit liegt darin, zu erforschen, welche Elemente dieses neuartige Konzept beinhaltet und wie es in Unternehmen eingeführt werden kann. In der Unternehmenspraxis angewandt, stellt sich für die Unternehmensberatung Deloitte die Frage, ob die Rahmenbedingungen gegeben sind, ein solches Programm zu implementieren und welche Maßnahmen ergriffen werden müssen, um eine Integration in den Unternehmensalltag zu ermöglichen.
Durch eine Analyse der aktuellen Situation der Ex- und Repatriation wird der kollegiale Wissenstransfer mit dem Entsendungsprozess verknüpft. Anhand einer Literaturrecherche werden bestehende Methoden betrachtet und bewertet, sowie ausgewählt, welche für diesen neuartigen Ansatz am zielführendsten sind. Mithilfe von Experteninterviews mit der Global Mobility, Talent Mobility und Knowledge Management Abteilung sowie einem Expatriate des Beratungsunternehmens und zwei Haufe Akademie Mitarbeitern wird der erarbeitete Soll-Zustand der Rahmenbedingungen mit dem Ist-Zustand von Deloitte abgeglichen.
Das Ergebnis dieser Arbeit ist die Gestaltung eines ganzheitlichen, innerbetrieblichen und kollegialen Wissenstransfer-Programmes zwischen Repatriates und künftigen Expatriates durch die Auswahl der Begrifflichkeit und die Definition grundlegender Methoden, Zuständigkeiten, Phasen sowie Rahmenbedingungen. Das Resultat der Analyse zur Integration in dem Beratungsunternehmen lautet, dass vor einer Einführung des konzipierten Programmes zuvor Maßnahmen ergriffen werden müssen, um die Rahmenbedingungen zu optimieren oder das Konzept angepasst werden muss. Bei einem Fortbestehen des Status quo scheitert das Programm sowohl an institutionellen als auch individuellen Faktoren.
“Without data, you're just another person with an opinion.” (W. Edwards Deming)
The main objective of this thesis is to establish whether or not a quantitative forecasting method can be utilized by WAFIOS AG for the prediction of future revenues. If so, a data foundation for the forecasting calculations will be defined.
I conducted expert interviews with selected employees in the WAFIOS sales department and performed calculations to analyze the possible methods and indicators that WAFIOS might be able to use in their forecasting process.
The result of this work shows that forecasting the WAFIOS revenue, using a multiple regression analysis and indicators suggested by the sales department of WAFIOS, is not possible. However, during my research and analysis, other potential methods were discovered that might prove useful to WAFIOS and should therefore be examined more closely at a later time.
The goal of this thesis is to evaluate the impact the choice of registered cooperatives as legal form for start-ups can have on the success of crowdfunding campaigns regarding information asymmetry and agency costs. The theoretical analysis argues that due to the reduction of information asymmetry between founders and contributors, agency costs should be reduced,and success of their crowdfunding campaigns should be more likely. This result is confirmed with some caveats with the help of expert interviews. In conclusion, only companies that aim for additional benefits of registered cooperatives are eligible to be founded as registered cooperatives in order to decrease information asymmetry and increase chances of success in crowdfunding.
Throughout the paper, the different concepts are applied to the practical example of the founding process of a social start-up, the Zeitcafé Freiburg, which results in the recommendation of registered cooperatives as legal form and crowdfunding as one source of capital.
A study by the Bertelsmann Stiftung concludes that companies invested around €11.1 billion in training their employees in 2015. This is due to our evolution into a knowledge society, where knowledge represents the competitive advantage for companies. However, in order to be able to benefit from these training investments, a learning transfer must take place on the part of the employees. Constructivist learning theory aims to counteract the lack of learning transfer. Thus, constructivist design principles in the learning environment can make it possible to foster learning transfer. The latest developments in e-learning, such as the use of Web 2.0 instruments or mobile learning, increase the potential to support constructivist design principles and consequently learning transfer. Using qualitative data from 11 semi-structured interviews with professionals in the field of e-learning, this study explores the role of e-learning in transfer of training. The results indicated that e-learning plays an important role in supporting three of the five constructivist principles and this technological support is likely to become even more important in the future. However, regarding the two other constructivist principles, which both concern the social exchange, the results show that employees still prefer a personal instead of virtual exchange for learning purposes.
Die tiefgreifende digitale Transformation von Wirtschaft und Gesellschaft stellt Unternehmen und insbesondere deren Controlling vor Herausforderungen. Als Teillösung für den Umgang mit diesen Veränderungen wird in dieser Bachelorarbeit eine Anwendung von Predictive Analytics im Controlling untersucht. Die Anwendung wird geprüft, um zu bestimmen, in welchen Bereichen und unter welchen Bedingungen es durchführbar ist, um anschließend beurteilen zu können, ob das Verfahren praktisch anwendbar erscheint. Das Vorgehen beruht auf einer deduktiven Methode und soll durch logische Verknüpfung Rückschlüsse auf die gewünschten Elemente ermöglichen. Als Ergebnis dieser Arbeit wurde eindeutig festgestellt, dass das Verfahren im Controlling anwendbar ist und in den unter-suchten Bereichen deutlich effektivere Prozesse ermöglicht.
Nowadays, almost every country in the world classifies cannabis as illegal, nevertheless it is still the most consumed illicit substance in the world. Up until 2019, only two countries worldwide have legalized cannabis completely at national level. In more than 25 countries, cannabis has a partial legal and social accepted status.
While medicinal cannabis was legalized in Germany in 2017, recreational cannabis remains illegal in Germany as per today. The very conservative estimated market value for the German illegal cannabis market is approx. 2.3 billion Euros. Assuming that legalization of recreational cannabis will capitalize the entire or even a major part of the black market of cannabis, the German government would benefit from significant additional tax revenue.
From a political point of view, today there is still a vehement controversy about the legalization of cannabis in Germany. However, experts predict legalization of recreational cannabis in several European countries within the next three to ten years.
Under the assumption that cannabis will be legalized in Germany, sustainable business models were defined within the context of this assignment. As part of this exploratory study, two experts of the cannabis industry were interviewed. On the base of a qualitative content analysis as well as extensive research sustainable business models were defined and evaluated. As a result of the study, a comprehensive recommendation of action was developed.
The current master thesis makes an effort to investigate relationships between perceived service quality, membership satisfaction, and membership loyalty at “Gesellschaft für technische Kommunikation – tekom Deutschland e.V.”, applying adjusted SERVQUAL model. To attain the formulated objectives in scope of the current research, the “Satisfaction – Profit Chain” model is applied, consisting of “Attribute Performance”, represented by SERVQUAL service quality dimensions supposed to serve as antecedent of the second component of the chain “Membership Satisfaction”, and “Membership Loyalty” in order to investigate relations between these three. The findings of the study are supposed to serve as a basis for altering the existing CRM Strategy in order to eliminate current issues within the association, develop strategic marketing capabilities, and create value for members’ attraction and retention.
The signs of global warming are everywhere, ranging from highest record temperatures in cities to mega wildfires in the amazon. Heat is melting ice glaciers, contributing to floods and rising sea levels.
Transportation is one of the largest carbon-emitting sectors and it is difficult to meet the carbon reduction goals without a significant improvement in the change from Internal Combustion Engine (ICE) vehicles to Electric Vehicles (EVs). EVs are capable of reducing transport related emissions. However, the problem is that EVs on their own haven’t convinced consumers to make the switch and there is a role for policy makers to play.
This study seeks to provide recommendations to support policy makers to come up with measures that if adopted, could increase EV uptake in Singapore. A survey questionnaire has been conducted to discover and understand the factors which affects EV buying decision in Singapore in addition to literature review from past studies.
The main concerns of Singapore car drivers of EVs are that they are too expensive, lack of availability of public charging stations and long charging duration. An experimental component in the survey found that providing information on EVs could increase willingness to purchase an EV.
Analysis from other countries shows that successful governmental policies includes first and foremost, financial incentives to make the prices of EVs as competitive as similar ICE models. Other soft incentives were also implemented which acts as a complement at a later stage of adoption.
Recommendations for policy makers includes actions under the following: National goals/legislation/infrastructure, sales support and availability and quality of information which Singapore policy makers can consider to move towards a renewable and sustainable future.