Refine
Year of publication
- 2016 (35) (remove)
Document type
- Master's Thesis (35) (remove)
Language
- English (35) (remove)
Is part of the Bibliography
- No (35)
Keywords
- Crowdfunding (2)
- Innovation (2)
- P2P (2)
- Academic careers (1)
- Acculturation (1)
- Automotive Industry (1)
- Bank Performance (1)
- Blue Ocean Strategy (1)
- Change Management (1)
- China Marketing Strategy (1)
- Commercial Entrepreneurship (1)
- Crowdlending (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Disruptive Innovation (1)
- Drivers of Innovation (1)
- Economic History (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurship (1)
- European Countries (1)
- Female scientists (1)
- Financial Intermediaries (1)
- Gender equality (1)
- German Economy (1)
- German Labor Market (1)
- Hidden Champions (1)
- Higher Education Exports (1)
- Holistic Innovation Process (1)
- Industrial research (1)
- Innovations (1)
- Institutional Investors (1)
- Integration (1)
- International Education Management (1)
- International Trade (1)
- Investment Vehicle (1)
- Latin America (1)
- Macroeconomic Conditions (1)
- Marketing Strategy (1)
- Marketing Trend (1)
- Meta-analysis (1)
- Net Interest Income (1)
- Outsourcing (1)
- PEST Analysis (1)
- Peer-to-Peer (1)
- Pharmaceutical Industry (1)
- Porter's Five Forces (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Return on Assets (1)
- Shared Service Center (1)
- Small and Medium Enterprises (SME) (1)
- Social Entrepreneurship (1)
- Social Media Marketing (1)
- South Korea (1)
- Syrian Refugees (1)
- Transaction Cost (1)
- Turkey (1)
- Women professionals (1)
Course of studies
As this paper study how a brand can differentiate itself to stand out among the competitions for better growth opportunities, focus is given to two emerging trends in the market, the halal skincare and also functional skincare brand. Halal skincare stands for the skincare product that is permissible for Muslim consumption from the religious perspective. This trend is growing tremendously as Muslim is the second biggest religion in the world with high fertility rate. In skincare, the concept of halal would exclude the use of alcohol and pig-derives material in the product. This market amount to $46 billion in 2013 and is growing at 8% annually. This undercapitalised halal skincare market with few competition provides good opportunities for a brand to grow and develop. The functional skincare on the other hand, is a trend emerged over time where products provide additional benefits on top of basic function. This skincare trend is basically driven by modern technology that leads to many innovations of these multi-featured products. Example of the additional benefits that will be the focus in this study are the anti-aging and the sun care protection. Both trends gained enough attention by demonstrating a strong growth in the respective segments. This study will provide a snapshot of the current growing trends in the market and provide the key steps to position and differentiate a brand in order to stand out against the competitors with reference to the halal and functional skincare. The key objective here is to understand the determination of the brand positioning through the analysis of competitors, the target consumer and formulation of own brand differentiations. As every brand will be given a variety of judgements by the consumers, it is essential that a brand is position properly in the mind of the consumer in order to be successful in the market.