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Keysight Technologies, a provider of electronic design and test solutions, has realized an extraordinarily successful services transformation.
In this paper, we describe the extraordinarily successful digital and service transformation journey of Keysight. Within five years, Keysight doubled its services revenues and increased the service margin by 19.5%.
Crucial for this success was the "value capture strategy" with strategic alignment, meeting customers' needs with bundled solutions of products, software, and services.
In this report Prof. Harald Kopp discusses the impact of the acceleration of digital transformation for industrial equipment manufacturers.
Most industrial equipment companies have an underperforming services business and have the opportunity to grow services revenue share and the service margin simultaneously.
With this annual paper, Harald Kopp
- identifies the key trends that are impacting industrial equipment companies.
- describes the top business challenges being created by these industry trends.
- identifies the digital business shift, the new goals for digital transformation, and the digital customer experience.
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