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Course of studies
Globalization brought high competition in the market. Therefore, international Marketers started to use a strategy of linking a product to its Country of Origin to get a potential competitive advantage on their product. Previous studies have found that the effect of Country-of-Origin on consumer´s product evaluation, perception and purchase intention. However, it was limited to find the County-Of-Origin effect on different age groups especially in Germany.
The purpose of this research was to analyze the effect of Country of Origin on German consumer´s product evaluation and different age groups. Projective test was adopted for designing the questionnaire and Italy, China and France were selected as the country. In the end, the data was represented by statistical analysis and graphic representation.
This research comes to the conclusion that the Country of Origin either has an impact or has no impact on German consumer´s product evaluation. Their evaluation showed various results based on country and product information such as Country image, Country of Manufacturer image, product category and brand. Therefore, this research was not able to define the general Country of Origin effect on German consumer´s product evaluation. However, this research will give an insight for designing a future research and a more comprehensive understanding of the Country of Origin effect on age groups.
The ever-increasing consequences of climate and environmental changes across the planet could have a lasting impact on civilization that many still underestimate. This study presents an analysis of the development of international climate agreements and their current standings, focusing on potential governmental instruments available to decouple economic growth from emitting further greenhouse gases. The author focuses on the area of electric mobility and its importance for reaching certain environmental targets. The prevailing consensus among experts in the field is that Norway is the leading nation of electromobility. Drawing on Norway´s successful approach of the matter, the author seeks to assess the viability of implementing certain Norwegian strategies in the German automotive environment. Proven successful strategies such as (a) introducing effective and numerous purchase and tax benefits for electric vehicles, (b) closing the gap of misinformation within society and actively promoting electric vehicle use, and (c) constructing a well-functioning infrastructure with the combined effort of the government, municipalities and energy and automotive companies can be directly transferred to and applied in Germany´s electric mobility market. Moreover, the presented study entails a set of recommendations for the German automotive industry regarding possible future courses of action in the field of electromobility. Concluding, Germany has not succeeded in being a leader of electromobility yet but has the unique possibility to focus on its strengths: the capability of developing high-quality, premium products and thus noticeably improve the standards of electric vehicles, their battery technologies and charging infrastructures.
In order to address the many challenges that the global population is currently facing, effective policies and therefore effective measurement concepts of development are necessary. However, disagreement regarding the methods to create and implement measurement concepts prevails. Furthermore, the abundance of development indicators makes it difficult to keep a clear overview of available measurement options. Therefore, this study clarifies the current status of the discussion regarding development. It also provides a comprehensible summary of the criteria that a valid development indicator should fulfill as well as a clearly structured overview of the most important development measures – divided into single and composite measures, then further broken down according to whether the components are aggregated and whether they are weighted. To make the results more tangible, this study assesses the Human Development Index and the World Happiness Report in greater detail and applies both to Germany and Bhutan. This is concluded by a set of general recommendations regarding the sensible application of development indicators.
Ein Relaunch ermöglicht Produkten eine neue Wachstumsphase innerhalb des Produktlebenszyklus zu erzeugen. Dabei gibt es verschiedene Wege der Konzeption. Im Gesundheitswesen gibt es andere Voraussetzungen als in anderen Branchen. Deren Einfluss auf eine neue Zielgruppe und ein neues Marketingkonzept wird untersucht, um das Potenzial eines Relaunches abwägen zu können. Für eine wahrheitsgetreue Empfehlung wurden empirische Daten erhoben.
Die ermittelten Ergebnisse der Recherche werden mit einem Fallbeispiel der Diagnostika-Industrie auf Anwendbarkeit überprüft.
This bachelor thesis covers the theme of idea management in public administration. With a qualitative research method, a workshop, an idea management process was created with the help of the employees of the city administration of Kehl. Moreover, an analysis about motivation and obstacles that will lead to more or less participation in the idea management process was done. Also, a definition of an idea and evalua-tion criteria as well as reward system were developed.
Benchmark Analyse - Einfluss des Faktors Digitalisierung auf die globale Produktionsstandortwahl
(2018)
Die folgende Arbeit beschäftigt sich mit dem Einfluss der voranschreitenden Digitalisierung der Länder auf die Produktionsstandortwahl. Hierzu wurde die Studie „Benchmark globaler Produktionsstandorte“ der Ingenics AG analysiert und um den Standortfaktor Digitalisierung erweitert um diesen messbar und damit vergleichbar zu machen.
Das Thema Digitalisierung wird genauer untersucht und es werden verschiedene, technologische Trends auf diesem Gebiet vorgestellt. Durch die Analyse dieser Punkte und mit Hilfe von externen Marktanalyse Tools wurden verschiedene Koeffizienten ermittelt, die zur Messung der Digitalisierung in der Studie verwendet wurden. Durch die Aufnahme des Faktors Digitalisierung konnte durch eine genaue Untersuchung der einzelnen Scores der Länder, deren Rang im Gesamtranking und verschiedenen Vergleichen, wie etwa einer Veränderung der Gewichtungsfaktoren, analysiert werden, wie es um den Einfluss der Digitalisierung auf die Standortwahl steht.
This bachelor thesis is a comparative study between German and French consumers. Why do Germans spend less on food than French consumers? This question, which is the main one of this paper, leads to a subdivision in three other questions: How do the culture and some financial aspects of Germany and France impact their food buying decisions? German consumer vs. French consumer: how important are the characteristics of each consumer behaviour Profile? Are the other parameters being taken into account while buying food the reasons why French consumers spend more on food than Germans?
In order to answer the first two questions not only an analysis of both culture is required but also an examination of the consumption behaviours of each population. By means of qualitative and quantitative research methods the third question will be treated.
According to this comparative study, the results show that buying decision related to food is strongly influenced by some cultural aspects of each population. An answer of the main question of this study can also be derived after analysing the German consumer Profile.
While Africa presents huge markets for foreign software, sales in these markets have been decreasing over the years. This downward movement in sales can be attributed to the challenges software companies are facing in these markets.
Using the case of TeamViewer GmbH in South Africa and Nigeria, this paper seeks to examine these challenges and give possible recommendations on how to improve sale. It also would analyze the opportunities present in these markets for foreign software.
Through an interview with customers and re-sellers in the South African and Nigerian markets, we uncover that, high prices, competition, unawareness of subscription, to name a few, are some of the challenges resulting in poor sales. Also, using the political, economical, social, technological, legal and environmental (PESTLE) model of analysis, an overview of the socio-economic and political situation in these markets were examined. The findings from this paper would serve as a spring board for further research on this topic.
With today’s trends of higher flexibility in production processes and Industry 4.0, there is a heightened demand for flexible sensor solutions. SICK IVP is catering to this demand by providing highly customizable vision sensor systems. However, in the past, customization was mainly done by experts in the vision market and so, vision sensors were primarily sold in a B2B market. Recent development
towards easier to use micro-software solutions, so called apps, enable the end user to develop his own solutions. This allows SICK to market their vision products more directly to the end user, or in other words
in a B2C market.
These trends necessitate new marketing strategies and User Experience Design. Accordingly, this thesis evaluates the current marketing approach for the SICK vision apps, namely, the SICK AppPool and sick.com by mapping customer experience for a specific given task. In-depth empirical research on
customer experience was conducted. Finally, recommendations on a marketing approach for the SICK vision apps, including training, a pricing model and a UX Design concept are given.
Digitalization has made business virtual. As the current workforce is slowly adapting to it, the “digital natives” come into play.
We all know, that Millennials have a different approach to media and virtuality. They are practically born with it. But how would they perform if they had to use virtual media in a professional setting? Does the experience and the technology surrounded upbringing give them a clear advantage? Or will they struggle with this entirely new dimension of communication the same way older generations do? This Thesis focusses on the challenges of virtual teams, predominantly in cross cultural situations. But especially on how Millennials tackle virtual teams in a global setting, if they did not have extensive prior preparation.
The first part tries to identify the theoretical background of this paper – the classical challenges of cross-cultural communication in virtual teams but also the willingness of Millennials to use digital work tools for their future.
The main segment then introduces data and observations collected on the GVT project - a pilot project from the Hochschule Furtwangen University, where students from Spain, Finland and Germany took part in a simulation of virtual teamwork. In groups, these students had to develop a project about Erasmus at their university – but purely virtual to experience physical borders in teams.
A pre-survey and a post survey have been carried out on this group to analyze and investigate how perception and reality differ. Furthermore, the participants left testemonials and many virtual meetings were monitored.
This Thesis will conclude with chapter 3 to show if Millennials have a valid advantage in working with virtual teams. It will also show the necessity to train young people and change our education to a more digital approach, as business will inevitably become increasingly virtual.