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The aim of this bachelor thesis is to provide ZF Friedrichshafen AG with a flexible Human Resource concept for the successful handling of future joint venture projects in China. In order that future JV are planned and conducted successfully, a structured HR approach built on a combination of ZF experience and academic evidence has been developed. It points out cultural differences, creates awareness of potential organizational issues and gives advice. This thesis draws upon various academic resources which are expanded through ZF knowledge. For this, eight expert interviews with China experienced ZF managers were held.
This blueprint covers several of the HR issues that arise when setting up new joint ventures in China. By shedding light upon success factors a necessary flexibility when dealing with different partner firms is provided. After a theoretical outset and a brief introduction of ZF Friedrichshafen and ZF Passau this thesis peaks in the HR blueprint for joint ventures in China. Worth notable factors in setting up the structure, when recruiting and inheriting staff from the joint venture partner as well as considerations of the new Labor Contract Law and for policies and practices allow an understanding of what Human Resource issues can be anticipated in Chinese joint ventures. These then can be planned adequately for.
The results of this work offer a strategical Human Resource framework on how to best approach a next joint venture project in China. A broad range of HR issues have been analyzed and the most critical for joint venture success found implementation in the blueprint. Arranging a working organizational structure with a Chinese partner and implementing uniform policies and practices while considering cultural factors as well as complying with the legal requirements of the Peoples Republic of China is a task which is not easily carried out. Yet while setting up joint ventures in China already is a complex project, the partnering with a Chinese state owned enterprise is a challenge that requires special attention by HR professionals. The blueprint gives insights and guidance for stated issues.
Werte gewinnen zunehmende Bedeutsamkeit in der heutigen Gesellschaft. Auch in Unternehmen sind sie nicht mehr wegzudenken. In der vorliegenden Arbeit werden die Herausforderungen und Probleme, die bei der Einführung von Unternehmenswerten auftreten können, aufgedeckt. Dafür werden im ersten Teil der Arbeit drei Methoden zur Einführung eines Wertemanagementsystems ausgewertet und kritisch hinterfragt. Der zweite Teil der Arbeit konzentriert sich auf Interviews, die mit 20 Probanden der Michelfelder Gruppe durchgeführt wurden. Unter den Probanden befanden sich Mitarbeiter und Teamleiter. Die Studie wurde entwickelt um herauszufinden, welche Einstellung die Angestellten zu den Werten haben und inwieweit diese in der Praxis umgesetzt werden. Nach theoretischen Erkenntnissen hätte man die Werte anders einführen müssen, schaut man sich jedoch die Ergebnisse der Interviews an, kann man sagen, dass die genutzte Methode die richtige war.
In the time of a globalizing economy where the costs of production and the closeness to customers, due to transportation cost, become more and more important. More and more medium-sized companies seek for the advantages of production facilities abroad either to cut cost and stay competitive or to follow other companies using their products. For several years Freilacke has been active in the Russian Federation via a subsidiary company (sales office in Moscow). This paper will analyze chances and risks for a possible production facility inside Russia. After tremendous changes in the situation in Ukraine, the production location Russian Federation has lost a bit of attractiveness. Nevertheless Russia is largest country in the world and with more than 146.3 million inhabitants on the ninth rank due to population worldwide and therefore remains an interesting destination. Follow-up analysis and numbers will show that even if the western world will close the borders to east Eurasia, the domestic market bares a high potential and attractiveness for investors.
Recent work has pointed out the importance of social media for various components of a firm’s marketing communication strategy. However despite the clear movement to use social media as a marketing tool in general, the topic has captured little attention in academic literature, while limited research in general has closely examined online social media channels in the international content. To address this research gap the primary aim of this paper is to assess whether and to what extent international companies do adjust their marketing activities to the UK market. With the main focus on companies Facebook profiles this research paper focuses on the marketing efforts of the top 5 Facebook brands according to their number of followers from August 2014 to September 2015.
This paper elaborates the effectiveness of marketing channels for startups in all stages of their startup lifecycle. The focus here is put on startups operating in the German market. In general, nine out of 10 businesses fail within their first three years of operations. Even though there seem to exist numerous “how-to” guides and advices on how to run a startup, there are none giving a reasonable answer on customer acquisition strategies and on the effectiveness of channels startups may consider for their survival. Finding out common best practices for marketing should prevent the high failure rate that the market for startups undergoes. By investigating latest research findings and conducting expert interviews, this paper recommends best practices for a successful customer acquisition strategy and shows valuable insights based on an analysis of real startup cases. The results of the analyses reveal that a successful customer acquisition strategy does not depend on one marketing channel but rather on an interaction between all marketing channels providing overall consistency in communication. Furthermore, the stage of the startup is of utmost importance as the focus on different channels changes depending on its stage. This paper should not serve as a guide but rather as an inspiration for future marketing strategies considered by startups in their early stage.
Numerous, if not all, companies are faced with the very same challenge: To train their employees and to qualify them regarding ever new topics. But whilst enterprises are already cooperating in other business areas for quite some time, they do not (yet) share training materials treating the same topical areas. This thesis approaches this issue and thereby takes the first step in developing research on cross-company Content Sharing. This means the sharing of training materials between businesses. More specifically, the paper examines the question how the success of such a cooperation can be measured, to which extent success is likely to be achieved and how it can be developed. The work’s basis is formed by the scientific knowledge on inter-organizational cooperations and on learning objects. Starting from this point in-depth literature analysis and expert interviews were carried out. This resulted in the creation of the Evaluation-Criteria Framework for Content Sharing Cooperations. This model consists of four categories that group together ten evaluation criteria, 33 sub-criteria and 76 examination
elements. Subsequently the model was applied to a collaboration between Robert Bosch GmbH and DEKRA S.E., aiming at the joint development of training documents. To examine this inter-organizational relation a case study research was carried out. For this end various qualitative (interview, participant observation) and quantitative (questionnaire, cost calculation) methods. Seven out of then criteria were identified as fulfilled. The saving of five working days’ time as well as participant’s satisfaction can be emphasized. An unambiguous statement regarding costs, however, cannot be made. Finally, identified problems suggest that a thorough definition of target groups and their needs and requirements are of utmost importance for content sharing cooperations. The same holds for establishing the role of a (ideally company-independent) coordinator. In conclusion it can be recognized, that the Evaluation-Criteria Framework constitutes a reality-tested model which is also suitable for future research; like, for example, additional case studies to confirm validity of the second insight gained in this paper: Sharing training contents seems to be a promising approach for companies operating within the
knowledge society.
Diese Bachelorarbeit beschäftigt sich mit der Erstellung eines strategischen Marketingkonzepts für das B-to-B IT-Serviceproviderunternehmen agilTech Information Technologies GmbH. Durch mangelnde strategische Ausrichtung und die vorherrschende Projektarbeit als Individualsoftware entwickler und IT-Berater, sah sich das Unternehmen bisher einem großen Absatzrisiko und einer volatilen Nachfrage ausgesetzt. So hat sich das Unternehmen opportunistisch am Markt bewegt, keine konkreten Unternehmensziele definiert und konzeptlose Marketingmaßnahmen ohne Zielgruppenbestimmung durchgeführt. Ziel dieser Arbeit ist somit die Entwicklung eines strategischen Marketingkonzepts, um agilTech wettbewerbsfähig am Markt zu positionieren, mehr Projektanfragen zu generieren und so ein strategisches Unternehmenswachstum im fragmentierten Individualsoftwaremarkt zu ermöglichen. Der Lösungsansatz dieser Arbeit basiert auf Taylor’s (2015) strategischem Marketingplanungsprozess, der sich in die Phasen Ziele und Marktanalysen, Strategieentwicklung und operatives Marketing einteilen lässt. Als Ergebnis entstand eine Marketingstrategie, Servicemarketing Mix-Maßnahmen und Kommunikationsmittel wurden identifiziert sowie Handlungsvorschläge unterbreitet. Für die Organisation und Implementierung der Servicemarketing Mix-Maßnahmen wurde ein detaillierter Plan erstellt, für die Marketing-Kontrolle je Servicemarketing Mix-Maßnahme mehrere Key Performance Indicators definiert und Messinstrumente vorgestellt. Damit das erarbeitete, strategische Marketingkonzept positive Resultate erzielen kann, ist jedoch Top Management Support in Form von Engagement sowie zeitliches und finanzielles Investment notwendig.
This document presents an investigation about the carbon footprint certification and the main three different standards that help during the reduction process of CO2 emissions. A summary of the certification bodies and the certificates it provided in this paper, including an evaluation of the differences and explanation of the standards. Moreover, since the beginning of globalization and the industrial development happened, the environment has been suffering several changes. Some of those changes made a notable difference in the climate and in the pollution of the planet. The result of the situation was the popular Global Warming process. Global warming is cause by the emission of greenhouse gases into the atmosphere; these gases capture the radiation coming from the sun and raise the world temperature. For improving the situation in a more sustainable way and reducing the environmental impact of the carbon footprint the next standards were developed: (1) ISO standards, (2) PAS 2050 and (3) GHG Protocol. Many companies, governments and civil societies apply the carbon footprint measurement and reduction process for achieving a more sustainable future and having positive repercussions. Being environmentally friendly has created many different ways of lowering the GHG emissions and the pollution in the environment. One of the methods is the carbon footprint certification and the creation of different standards for guidance and audit. On one hand these methods create excellent results, but on the other there is still a high percentage of people, countries and organizations which do not help with the reduction of the carbon footprint or any other problem the environment faces. For this reason making the society aware of the possibility to change the situation is of great importance.
This paper analyzes the importance of recommender systems for B2C e-Commerce businesses, using extensive literature review as well as a consumer survey. Readers will gain a basic understanding on how the technology behind the recommendation works, how competitiveness in e-Commerce can be defined and what the consumer perspective on recommender systems is. The paper will ultimately provide valuable insights into how recommender systems can create a major competitive advantage for online retailers and why an online-shop without a recommender engine will struggle to stay or become competitive.
Economic Valuation of Investments in Tangible Fixed Assets of BASF Asia Pacific: Methodology Review
(2015)
The objective of this thesis is to review and evaluate the valuation methodology for investments into fixed tangible assets methodology applied at BASF East Asia Regional Headquarters for the Asia-Pacific region to develop recommendations based on current research. The net present value, adjusted net present value and economic value added approaches are analyzed as well as other key performance indicators, real option analysis and methods of integrating volatility into the valuation criteria. A shift from the currently utilized basic net present value model is suggested as the static nature of the model can oversimplify or exclude many factors relevant to accurate investment valuations. Ultimately, the net present value should be split up to highlight areas of value creation, real options should be integrated into standard methodology and project cash flow volatility should be considered in the process. The latter can be integrated by use of Monte Carlo simulations, which can be re-run at relevant decision tree nods to show volatility differences throughout the projects timeline. These values can then, either via twin-security, market correlation or internally determined scales be integrated into the discount rate, thus effectively adjusting for project specific risk.