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The Revive Turbo Cleaner is a cleaning fluid which removes carbon deposits from inside petrol or diesel engine systems. It is distributed internationally through wholesalers and sales agents to workshops and private car owners. After the acquisition of Revive Automotive Solutions Ltd by Bartec Auto ID Ltd in summer 2016, the new owners decided to further develop the brand and to move into the promising German automotive aftermarket, as the Cleaner had shown good sales figures in the home market UK and in a number of international markets. This paper examines environmental factors influencing the German marketplace, analyses Revive’s actual customer segments including consumers and business clients, provides profiles of its competitors and substituting technologies, regards the characteristics of the specific industry and defines the product’s qualities in order to draw a conclusion on the appropriate Marketing Mix to employ for the German market. In advance to the analytical work, the paper critically considers the range of theoretical frameworks used for the analysis, namely PESTEL, Porter’s Five Forces Analysis, the SWOT Analysis and the Marketing Mix in order to define and update original concepts as wells as adapt them to the research requirements.
This paper analyses five different Cryptocurrencies, namely Bitcoin, Ethereum, XRP, Dogecoin and Litecoin, and studies their impact on traditional financial portfolios under different allocation strategies. The allocation strategies under consideration in this paper are the modern portfolio theory according to Markowitz, an extension of it such as the tangency portfolio, and the equally weighted portfolio. Further, this study explores the effect on the efficient frontier when Cryptocurrencies are added to the efficient portfolios. In addition to that, the paper aims to examine whether the mean – variance portfolio optimization according to Markowitz outperforms the naïve and tangency portfolio strategy. The portfolio performance is evaluated based on the Sharpe ratio. The quantitative analysis of this paper covers the time period from 2017 to 2022, in total five years. In accordance with the existing literature on portfolio optimization with Cryptocurrencies, the study reveals that besides some issues related with Cryptocurrencies such as cybercrime and a lack of regulations, Cryptocurrencies can be beneficial for portfolio diversification with traditional financial assets. Referring to the portfolio strategies, the study highlights that the optimal mean – variance portfolio and tangency portfolio do not differ significantly in terms of Sharpe ratio. However, both strategies outperform equally weighted portfolios.
Die Biografie- und Erinnerungspflege stellt eine Behandlungsform für die unheilbare Demenzerkrankung dar. Hierbei wird versucht durch Aktivitäten, welche einen Bezug zu der Vergangenheit des Menschen mit Demenz haben, Erinnerungen auszulösen. Dies hilft der an Demenz erkrankten Person ihr Identitätsgefühl zu festigen.
Im Rahmen dieser Bachelorarbeit wurde eine innovative Anwendung entwickelt, welche interaktive und multimediale Bilder für die Biografie- und Erinnerungspflege bereitstellt. Mit diesen Bildern kann der Mensch mit Demenz interagieren, indem er auf einzelne Objekte drückt und daraufhin ein thematisch passendes Medium präsentiert wird. Die interaktiven Bilder werden automatisch, mittels Machine Learning, erstellt. Des Weiteren wurde ein Recommender System implementiert, welches basierend auf den Präferenzen des Menschen mit Demenz, Inhalte für eine Biografie- und Erinnerungspflegesitzung vorschlägt.
Mit dem Fitnessboom in Deutschland profitiert auch die Nahrungsergänzungsmittelindustrie. Auf Social-Media-Kanälen wie Instagram wird immer sichtbarer wie Influencer der Fitnessbranche mit Produktplatzierungen für Nahrungsergänzungsmittel werben. Diese Arbeit untersucht das neue Marketingphänomen des Influencer Marketings bezogen auf die Nahrungsergänzungsmittelindustrie der Fitnessbranche in Deutschland. Für die Untersuchung wurde eine persönliche Befragung von Fitnessstudiobesuchern durchgeführt. Die Ergebnisse der Studie zeigen, dass das Influencer Marketing eine Rolle für den Erfolg von Herstellern der Nahrungsergänzungsmittelindustrie haben kann und diese neue Marketingdisziplin voller Potenzial steckt.
The topic of traditional fashion retailers fighting for their position against growing e-commerce suppliers has been omnipresent in recent years. Therefore, it is important to understand what possibilities modern technology and innovation has to offer, and how these innovative technologies can be leveraged to achieve traditional brick-and-mortar-retailer’s goal of staying relevant and competitive.
The objective of this thesis is to examine and compare the effectiveness of different in-store digitalization concepts and technologies in retail organisations, analyzing different challenges such as the practical implementation in stores, customer adoption and acceptance factors in context of socio-demographic, and measuring the success of the concepts. Also, the current situation will be explored to see what is already being done today and where there is more potential using different approaches and technologies. For this purpose, a variety of studies, papers and other literature will be analyzed and put into context with the research topic.
Concluding the thesis, we find that all technologies and its practical applications affect relevant variables in different models such as TAM, the convenience/social presence model, and the customer decision-making process. Besides that, the socio-demographic variables geography, age and gender all influence adoption and readiness towards technology to a certain extent. Finally, we give examples on how the technologies can influence classic fashion retail KPIs.
Im Rahmen dieser Bachelorarbeit wird untersucht, ob kulturelle Faktoren einen Einfluss auf das Verhältnis zwischen in Deutschland lebenden türkischstämmigen Anwälten und Mandanten haben. Hierzu wird die ethnische Identität von Deutsch-Türken im Zusammenhang mit Generationsunterschieden untersucht. Zudem werden Akkulturationsmodelle, Kommunikationstheorien sowie Ziele und Möglichkeiten des ethnischen Marketings definiert.
Durch Anwendung qualitativer und quantitativer Forschungsmethoden werden jeweils aus Anwalts- und Mandantensicht die ethnische Identität sowie die für die Präferenz eines türkischstämmigen Anwalts relevanten Faktoren einzelner Einwanderergenerationen ermittelt.
Die Ergebnisse zeigen, dass die Anwalts-Mandanten-Beziehung stark von kulturellen Aspekten beeinflusst wird und dass Änderungen im anwaltlichen Ethno-Marketing notwendig sind, da diese nicht von türkischstämmigen Mandanten wahrgenommen werden.
The thesis introduces a case study research presenting the transfer pricing problem of a selected MNE. Hereby, the researcher derives an appropriate method for the case and concludes with a comparison of theory and practice. The theoretical part of the thesis evaluates existing transfer pricing methods as explained by the OECD, Germany and the USA. The second part is about the choice of the research methodology, case study research and expert interview.
The third part first introduces the case study, analyzes a theoretical framework of the transfer pricing process and evaluates the existing transfer pricing methods, which allows for the derivation of the most appropriate transfer pricing method for the case. The fourth part concludes the research by applying the derived transfer pricing method, the Cost Plus Method, to the particular case study. By combining theoretical and practical approaches, a solution to the problem is determined.
Jährlich sterben etwa 3.000 Menschen bei Verkehrsunfällen in Deutschland. Trotz technischen Fortschrittes der Fahrzeuge und steigender Sicherheit im Straßenverkehr nimmt die Anzahl an Verkehrstoten nur minimal ab. Im Vergleich zu 1950 hat die Zahl an zugelassenen PKW in Deutschland deutlich zugenommen. Um die Anzahl der Todesfälle zu verringern, wurde durch die Europäische Union das 112-eCall Notrufsystem für alle PKW und leichten Nutzfahrzeugen mit einer vollen Typenzulassung ab dem 31.03.2018 verpflichtend eingeführt. Öffentliche Notrufleitstellen sowie der ADAC klagen über häufige Probleme mit dem eCall System. Fahrzeughersteller und andere Firmen dürfen auch ein eigenes eCall Angebot anbieten, wenn gewisse Bedingungen erfüllt sind. Bei Verkehrsunfällen ist eine schnelle Rettung und Transport in ein geeignetes Traumazentrum maßgeblich dafür verantwortlich, welche Überlebenschancen die verletzte Person hat. Ziel dieser Arbeit ist es, die verschiedenen eCall Arten anhand von Leitstellendaten zu untersuchen und zu ermitteln, wie viele dieser Einsätze in den Leitstellen eingegangen sind. Es sollen außerdem die Qualität und die Unterschiede der beiden Systeme in einer örtlichen Analyse ermittelt werden.
Agri-Photovoltaics is a novel renewable energy technology. Amid rising climate change concerns, integrated photovoltaic systems are gaining in importance. Problems such as the increasing scarcity of land and the sealing of fertile soils are becoming more and more serious. Land consumption is often at the expense of agriculture. Farmers are struggling to cope with the ever more difficult conditions due to the effects of climate change. Therefore, the world must increasingly deal with dual use of land. However, especially in Germany the technology of agri-photovoltaics is not yet very advanced. The objective of this thesis is to identify the potential of this technology for the energy transition in Germany. Furthermore, the economic potential for regional farmers in Germany will be elaborated based on an investment appraisal of a vertical agri-photovoltaic system. The application possibilities of agri-photovoltaics are versatile. The work shows that already today farmers in Germany can diversify their income by investing in an agri-photovoltaic system. The costs are higher than for ordinary ground mounted systems, however the land can still be used for agricultural purposes. The investment calculation is carried out in different scenarios. Particularly, the remuneration per kWh as well as the discount factor are decisive for a positive net present value project. The results of this work show that the potential of agri photovoltaics is high for both the energy transition in Germany and the economic benefits for regional farmers. For an increasing expansion of the technology, more precise legislation and appropriate subsidies for agri-photovoltaics are needed.
Currently, the technology is insufficiently covered in German legislation, which needs to be addressed.
Pro-environmental attitude is, on many occasions, a weak indicator for pro-environmental behavior. Personal interests interfere with the human desire to follow normative goals during the decision-making process, which may result in the unpleasant state of attitudinal ambivalence. The more balanced two contrary attitudes are, the higher is the chance for external persuasion as it may decrease the internal ambivalent conflict. However, moral informational interventions seem not to cause the desired behavioral change but may instead increase the sense of resignation and guilt. This paper aims to set focus on the attitude-behavior relationship in the concrete example of plastic-packed food and how post-decisional evaluations vary when either individual (hedonic or gain goal) or collective motives (normative goal) are being followed. Measured indications for actual disengagement or attitude adaption are relatively weak but felt ambivalence in the case of immoral decisions could be demonstrated in the form of response times. Practical conclusions that may facilitate pro-environmental behavior are being presented at the end of the work.