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Ein Keim kommt selten allein : wie Mikroben unser Leben bestimmen und wir uns vor ihnen schützen
(2019)
Die Brille als „Kulturgut“ : Bakterien auf Brillen und was der Augenoptiker dazu wissen sollte
(2019)
Die vorliegende Bachelorarbeit analysiert das Sourcing Tool des Applicant Tracking
Systems und dessen Funktion als Talent Pool des Unternehmens thyssenkrupp Aufzüge
GmbH. Der Recruiting Prozess von thyssenkrupp wird derzeit neu definiert und neue
Recruiting-Wege sollen gefunden werden. Einer dieser Wege ist das Sourcing in einer
eigenen Kandidatendatenbank.
Dafür wird der Hintergrund zu Recruiting und Active Sourcing, sowie dessen Kanäle, zur
Automatisierung des Recruiting-Prozesses und zum Applicant Tracking System
betrachtet und der Aufbau eines Talent Pools erläutert.
Die aktuellen Problempunkte der vorhandenen Version des Sourcing Tools wurden
mittels einer Umfrage identifiziert und ein Neuaufbau einer Kandidatendatenbank
diskutiert. Um eine Implementierung des Tools zu ermöglichen, wurden die Ergebnisse
dieser Arbeit den zuständigen Ansprechpersonen dargelegt und auf ihre technische
Umsetzbarkeit geprüft. Daraufhin wurden Handlungsempfehlungen gegeben und ein
Ausblick auf weitergehende Maßnahmen gegeben.
Digitalization is fundamentally changing business models, amongst others, the consumer purchase behavior. The changes in how people are gathering information and purchasing via the Internet nowadays is one of the major reasons why marketing is shifting to digital. Especially for B-to-B companies, whose purpose is to create customers and build long term relationships, it is crucial to set up digital touchpoints along the customer journey. Within this digital customer journey, the research focuses on the meaning of search engine marketing as an initial point for lead generation. The thesis aims to show how to take advantage of search engine marketing for lead generation from the example of the Grässlin company by examining theoretical framework and carrying out expert interviews such as a competitive analysis about search engine marketing in the industry. The findings of the research suggest recommendations for action regarding search engine optimization and search engine advertising in order to improve the digital presence of the company but also to enhance customer-centered communication according to Inbound Marketing.
Das Humankapital eines Unternehmens steigt mit der Qualifikation und Kompetenz seiner Mitarbeiter. Betriebliche Aus- und Weiterbildungen sind unerlässliche Instrumente der Personalentwicklung, um Wissen, als ökonomische Ressource zu verbreiten. Die vorliegende Bachelorarbeit befasst sich mit der Ermittlung von abteilungsübergreifenden Kompetenzlücken der ebm-papst St. Georgen GmbH & Co. KG. Das asymmetrisch verteilte betriebswirtschaftliche Fachwissen spiegelt sich in den Konfliktaufkommen zwischen dem Finanzbereich und technisch orientierten Führungskräften wider. Im Rahmen einer Bildungsbedarfsanalyse liefert ein Mixed-Method-Ansatz eine qualitative und quantitative Datengrundlage. Die Datenanalyse zeigt, dass Defizite bei der Zusammensetzung der Herstellkosten, Wirtschaftlichkeitsberechnungen und der Aussagekraft von Kennzahlen vorhanden sind. Basierend auf der qualitativen Datenerhebung wurden weitere Defizite in überfachlichen Kompetenzen ermittelt. Nach der Betrachtung der Datenbasis konnten Handlungsempfehlungen erarbeitet werden. Die Querschnittstudie bietet der Personalentwicklung eine Datengrundlage, um Gegenmaßnahmen zur Schließung der Kompetenzlücken, einzuleiten.
Die Arbeit Digitale Markenentwicklung - Analyse des Markenauftritts der Bundeswehr anhand des identitätsbasierten Markenführungskonzepts beschäftigt sich mit der Bundeswehr als Markenkonstrukt. Als theoretische Grundlage dient das identitätsbasierte Markenführungskonzept von F.-R. Esch. Hierzu gilt es außerdem zu untersuchen, inwieweit sich Online-, Hybrid- und Offlinemarken voneinander abgrenzen und wie sich das identitätsbasierte Markenführungskonzept zu diesen verhält. Ziel ist es, die Marke Bundeswehr mit der Markenidentitätstheorie anhand eines ausgewählten Kanals praktisch zu beschreiben, sowie dessen Ergebnisse in Beziehung zur Theorie zu stellen. Kern des Ziels ist es auch festzustellen, wo die Bundeswehr der Theorie folgt und wo sie davon abweicht, woraus sich weiterführende Handlungsempfehlungen ergeben können.
This thesis is assigned by Carestream Dental in order to implement a launch plan of the Showpad (A Sales Enablement Platform) application in the EMEA region for the sales and marketing teams. To ensure successful implementation, a thorough analysis was conducted in order to review and established the necessity of the Showpad application. It was imperative to build an implementation plan before the launch. The application was structured and tested among the sales and marketing team to examine the benefits of the application before making any decisions about the Launch. The purpose of this thesis was:
To understand the full capabilities of the platform for sales and marketing.
To define and build a structure that fits the EMEA sales needs.
To this effect, build an implementation plan for a successful launch of the platform. Studying whether the application would add value to the sales and marketing team processes. This thesis was executed as quantitative research collecting data through primary research. A survey was conducted to find out whether the marketing and sales team found the platform useful for them and how they experienced the built-in structure and layout. The purpose of Showpad was to enable our sales and marketing work more efficiently when it comes to having materials for their working needs and the platform was intended to replace previous system, the decision to launch was based on their opinions and experiences. A workshop was organized with the sales and marketing representative as part of implementation plan to discuss internal and external processes of usage. The first step was to roll-out for internal marketing and sales and the second step to launch for external dealers. The overall look and feel of the platform was created in alignment with the Carestream Dental branding guidelines. The structure of the platform was built based on the sales needs and information collected during the workshop. The structure was clear, and content found easy to access in comparison to the platform already in place like Sharepoint. The platform improved the alignment and communication between the marketing and sales team to a good extent.
How value is perceived has a large influence on the purchase decisions of customers. Previous studies have focused mainly on the value perception of customers, but which role does the value perception of a seller play and what impact does it have on a sales conversation? Is the value of a product or service perceived equally by the seller and the customer or is there a significant difference?
In this research we will specifically focus on the tourism industry and find out how sellers and customers perceive the value of a package holiday. A total of 50 sellers and 100 customers participated in our survey and the results show, that there is a significant difference in the perceived value of the offered package holiday between sellers and customers. The sellers tend to perceive value lower than the customers and in addition, the sellers’ value perception is characterized by a lower variability. Furthermore, when it comes to estimating how the other side perceives value, our results show the opposite of what the respondents expected.
This research has the potential to provide an insight into the mind of the sales person and lead to a better understanding of sales psychology.
Knowledge Sharing in Enterprise Social Networks - Exploring the use of the Aesculap GMS Magazine
(2019)
This study assesses the usage of the Aesculap GMS Magazine, an Enterprise Social Network dedicated to the employees of the Global Marketing and Sales area at the Aesculap division of the B. Braun Melsungen AG, with particular focus on knowledge sharing. To address this issue, the purpose of this study is to explore the users’ perceptions, as well as the strengths and weaknesses and usage enablers and barriers of the Aesculap GMS Magazine via a group discussion with four potential users, semi-structured interviews with two experts and an employee survey. The interviews and the group discussion were recorded and analyzed and the survey was assessed with descriptive statistics. Results show that the vast majority is satisfied with the Aesculap GMS Magazine and does not perceive any barrier that hinder them from engaging in knowledge sharing. This data was further processed in a Scoring Model which finally resulted in a prioritization of various alternative measures that will be useful for the future of the Aesculap GMS Magazine.
In this work we will study this field with a very concrete example, which is the large American multinational Amazon. We will talk more particularly about customer centric supply chain, which is still different from supply chain management. While analyzing this special form of supply chain management, we will also look at its potential impact on today's society with the international distribution market. First, we will define the main aspects of the work such as supply chain management, Amazon, e-commerce and customer experience. Then we will analyze the company's customer centric supply chain. Finally, we will study the possible consequences of the company on the international distribution market.
Die SICK STEGMANN GmbH verkauft ihre Motor-Feedback-Systeme als Komponenten zum Einbau in Servo-, Linear- und Torquemotoren verkauft. Die Motoren werden wiederrum in Maschinen und Anlagen verbaut. Vor allem Motoren mit Einkabeltechnologie, die durch die Schnittstelle HIPERFACE DSL® von SICK bereitgestellt wird, gelten als entscheidender Vorteil für den Maschinenbauer, der dadurch letztlich einen geringeren Verkabelungsaufwand hat. Das Problem entsteht dabei, dass der Maschinenbauer nur den fertigen Motor sieht und die Produkte von SICK als Komponenten für ihn nicht ersichtlich sind. Weiterhin gewinnen umfangreiche Servicestrukturen immer mehr an Bedeutung, diese hatten in der Vergangenheit in der Business Unit „Motor-Feedback-Systeme“ einen geringen Stellenwert. Die Thesis soll klären, inwieweit der Wandel vom Komponentenhersteller hin zum Service- und Solution Provider vollzogen werden kann und welche Positionierungsmaßnahmen dafür notwendig sind. Im Rahmen von Experteninterviews und einer internen Kundenbefragung mit Hilfe eines standardisierten Fragebogens wird der Ist-Zustand beschrieben und daraufhin eine Soll-Analyse zur Klärung der Forschungsfragen abgeleitet. Die Analysen zeigen, dass Veränderungen auf Produkt- und Serviceseite notwendig sind, um vermehrt Maschinenbauer anzusprechen und hier einen Kaufwunsch zu platzieren. Im Detail beschäftigt sich die Thesis mit der Ausarbeitung neuer Positionierungsstrategien für Motor-Feedback-Systeme und Services. Ferner werden Handlungsempfehlungen zu weiteren strategischen Überlegungen beschrieben. Die Evaluierung schließt die Bachelorthesis ab.
Many articles claim that the structure of a self-organizing team achieves the highest level of agility. Therefore, this paper examines the assumption about the agility of self-organizing teams. This is done through a qualitative secondary research which answers the following questions:
1. What are the required attributes for a workforce to be agile?
2. What are the characteristics and attributes of self-organizing teams?
3. Do self-organizing teams fulfill the requirements of an agile workforce? If yes, how?
Through literature reviews the requirements that make a workforce agile and the characteristics of self-organizing teams are observed. It is considered that if the characteristics (which makes up the structure) of self-organizing teams fulfill the requirements of an agile workforce, this claim is then believed to be valid.
The results of such an examination shows that an agile workforce needs to be empowered, capable and competent, adaptive and flexible, team oriented, cooperative and collaborative and continuously given feedback and trained. Similarly, the observed characteristics of self-organizing teams describe them to be autonomous, communicative and collaborative, redundant and reconfigurable, cross-functional, team oriented and capable of learning.
Through an analysis of the findings, it is confirmed that self-organizing teams fulfill the basic requirements of an agile workforce. Therefore, self-organizing teams are considered to be agile. Finally, companies that seek agility are advised to adopt the structure of self-organizing teams.
Due to changes in the labour market, the share of atypical employment in Germany has risen substantially. This has implications on the old-age provision of the persons concerned, since the German pension framework has been primarily developed for persons under standard employment. The analysis shows that the statutory pension insurance discriminates against the self employed, since their entry into the system is only provided in an atypical manner. Marginally and part time employed often fail to accumulate entitlements and thus their risk of old-age poverty is high. Moreover, the quantitative assessment of the statutory pension framework unveils that independent retirement planning is in conflict with the statutory basic income provision as it undermines individual efforts. In the light of a changing work environment and the rise of the digital economy, future trends are posing challenge on the German system. Those require reforms, in order to ensure a higher accessibility of more flexible employment forms into the statutory pension insurance as well as other types of state-subsidised retirement plans.
Time – Made in Germany
(2019)