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Course of studies
- IBM - International Business Management (348) (remove)
As the next generation, Generation Z, enters the workforce, companies face a new set of challenges. Companies will now be composed of four distinct generations, each with different beliefs, values, and ambitions. It is critical for companies to understand the motivations and aspirations of Generation Z in order to effectively attract and retain them as a workforce. This study focuses on exploring the career incentives and priorities of female Generation Z business students to gain unique insights into their goals and preferred incentives. First, an understanding of generational cohorts, specifically Generation Z, is established. A literature review is then conducted to provide an overview of existing research on Generation Z's popular career incentives. Using a qualitative research design, the study is designed and performed.
Through qualitative research, including interviews, key findings emerged. A competitive salary, career development, and growth opportunities are crucial. Meaningful work, workplace culture, and teamwork opportunities are of extremely high importance in the decision-making process. Additional financial benefits, retirement plans, and social and environmental responsibility are somewhat important; health and wellness, paid time off, and more vacation days are not considered decision-relevant. while other incentives in between.
This study has important implications for employers seeking to create a work environment that meets the dynamic career goals of Generation Z female business students. With this research contribution, companies can more effectively attract and keep the talent of this part of Generation Z.
The presented paper analyzes share repurchase announcements of currently DAX, MDAX and SDAX listed companies during the 20-year span of 1998 to 2018. The findings show a significantly lower average abnormal return on the announcement day (1.937%) and a lower cumulative average abnormal return around the announcement day (1.943%) than previous studies reported. Moreover, the medium-term cumulative abnormal returns are found to be significant and positive (2.70%). This study finds evidence for the signaling hypothesis, which states the intention behind the repurchase of a company being a perceived undervaluation.
Sales promotion are commonly used tool by marketers to manipulate consumer toward a certain offer or product. Attractiveness of a promotion can increase the demand of the promoted product. Monetary and non-monetary are considers the two main types of sales promotions. Monetary sales promotion, also known as price promotion, will provide immediate price discount upon purchase, for example 50% discount. Non-monetary sales promotions or premium promotion, on the other hand, usually grant consumer an extra free product or additional service for free. Previous studies also demonstrated that different sales promotion affect consumer behavior differently. Consumers’ value perception can be influenced by several factors. For instance, marketers use specific “phrase” such as “value pack” to influence consumer price perception. Rationally, consumers’ value perception should remain unchanged regardless of the phrases use to describe the promotion with same discount value. In this study, we examine the impact two sales promotion those are “50% discount” and “buy one get one free” on value perception of Thais consumers. These two deals have equal economic value but perceived differently by consumer. We aim to answer the question “does two different deals with the same value impact value perception of the same product differently?” In order to obtain logical answer, two set of questionnaires were send out to observe the maximum price which consumer willing to pay for “instant noodles” and “soy protein powder”. Unfortunately, the result from our survey were not significant enough for us to derive a concrete conclusion. We also discuss about potential cause of the unexpected result and interpret our result for better understanding. Even without a significant finding, this paper address that different sales promotions impact consumer in various ways supported by other literatures and also self-assumption.
This thesis paper aimed to compare the marketing of wine in Germany and France. Though Germany and France are neighboring European countries, they are culturally, politically, socially, economically, geographically, and technologically different. These differences, directly and indirectly, affect the way both countries do business.
Three research questions helped to compare wine marketing in Germany and France. These questions are the following:
Factors that go into the wine production as well as certain indicators or characteristics inform the potential customers about the quality of the wine they have in their glasses. That is why the first question in this thesis focused on how the quality of wine is defined in Germany and France.
Wine Associations at different layers: regional, national, European, and international play an important role in wine promotion. So, the second re-search question was to investigate the contribution of these different wine co-operatives in wine marketing.
To market their wine, many countries put in place different marketing strategies to increase their wine image and customer base. That is why the Last part of this paper was to compare the different marketing strategies used in the wine sector in Germany and France.
This thesis ended up with a conclusion.
As the service industry continues to grow in all aspects it is becoming clearer that as consumers have more options companies have to find different ways to distinguish themselves from their competition. One of the ways to do this is pricing, although some firms are still using old forms of pricing most are now gravitating towards newer more unconventional methods.
The purpose of this research was to analyze different pricing strategies and how they affect consumer purchasing behavior. The study looked at new forms of pricing such as Pay what you want, more conventional pricing in the service industry which was Dynamic pricing and a controversial form of pricing which was partitioned pricing.
This thesis contains 6 chapters. The first chapter will be an introduction and literature review, Chapter 2, 3 and 4 will represent the different pricing mechanisms respectively Chapter 5 will compare and summarize the pricing strategies and Chapter 6 will provide the conclusion and limitations
This Thesis comes to the conclusion that different pricing strategies invoke different behavioral characteristics in consumers. Pricing strategies can either affect consumer behavior negatively or positively. Pay what you want pricing influences consumer behavior the most in a positive way whilst Partitioned pricing will cause increase consumers’ willingness to purchase a service. Traditional methods such as dynamic pricing affect consumer behavior to a lesser degree. In comparison with the other forms of pricing does not affect consumer behavior positively.
New product development is essential for a company to grow and sustain itself. Usability testing is a crucial part of the new product development process, and it helps reduce product uncertainty and market failure. There are many methods available and they vary depending on the product development phase. This thesis focuses on methods used in the deployment phase, which is the final stage before mass production. The methods used differ subjecting to different customers.
A number of studies have suggested that marketing and sales should vary when the nature of customer differs. However, only a few studies focus on how the nature of customer influences new product testing. This research compares the involvement of B2B and B2C customers during the product innovation testing phase.
The comparison has been subcategorised into four smaller hypotheses. First, the methodologies used, such as virtual prototype testing, field testing, lab usability testing, and more, are discussed whether companies use them differently according to customers' nature. Second, the process of identifying and recruiting testers is examined. Third, testers' qualification is analysed, whether participants are ordinary users or professionals or companies prefer a mixture of both. Last, the sample size, which is simply the amount of testers who participated in the usability test.
Purpose – The purpose of this paper is to examine leadership trends in France and Germany. It is examined whether leadership in both France and Germany is going to become participative in the near future due to increasing internationalization and due to the emergence of a new leadership generation in France and Germany with different expectations and behaviors, namely
Millennials.
Design/methodology/approach – This thesis comprises three major parts: First, leadership career paths in France and Germany are compared. Second, French and German management cultures are compared and their likelihood of convergence examined. Third, a closer look is taken at inter- as well as intra-generational differences with particular focus on Generation Y/ Millennials – the new leadership generation. Their differences and similarities in comparison with older generations as well as across national cultures are presented and discussed.
Findings – The analysis shows that outstanding leadership in both France and Germany seems to be participative. Further, French and German Millennials tend to be more open towards participative leadership than older generations. Nevertheless, participative leadership is more likely to be practiced in Germany than in France. French top managers still share very distinct national career path patterns, providing an elitist reputation and certain privileges. This often leads to rather non-participative, but authoritarian command-and-control based leadership
practices in France.
Research limitations/implications – Limitations of this thesis include the enormous scope of the topic - not everything could be covered in depth. Further, the up-to-date nature of the data used must be questioned - the incredible speed of change in today’s business world makes even recent research studies outdated within a short period of time.
Originality/value – French and German top management career paths as well as French and German management practices have been examined individually as well as comparatively in countless studies. However, different than probably any research study so far, this thesis also
includes inter- generational as well as intra-generational differences and similarities in France and Germany in order to reveal future trends. All in all, this thesis provides a broad outline of leadership trends in France and Germany and points out where further research must be carried out in more depth.
This thesis examines the culture concerning the Celebrity-Endorsed Advertisements in Luxury Brands. Culture and its value have an impact on the effectiveness of the advertisement. Culture can also impact celebrity endorsement as a celebrity can be seen differently according to the cultural pattern. Luxury is also seen differently according to the cultural values, and brand can have an impact on the value of the luxury. Since the advertisement is a very crucial tool for marketing strategies, commercials should be made according to the values of the culture to increase its effectiveness. Culture is a group phenomenon, and it influences the behavior of an individual which impacts the brand and product. Culture creates a lifestyle and new markets; it also allows market adaptation according to the local taste. Culture helps us to understand the changing attitude of the market towards a product or service. Culture plays a role in the perception of the product and advertisement as people from a different country will perceive and interpret things differently according to their culture and experience.
This thesis addresses various diverse questions related to the culture regarding celebrity-endorsed advertisements in luxury brands. The foremost question which addressed is; the culture impact on the customer's perception of the brand image for celebrity-endorsed advertisements as to luxury brands. This thesis is based on the Qualitative research method, including descriptive case study-based research with observations, following an inductive approach to generate a theory, model, and explanation by analyzing the data to finding patterns. This thesis follows the research task based on theory and applying research models to new situations, explaining phenomena, and analyzing the relationships. The information and data for the research are taken from the online & social media platforms YouTube, Facebook, Instagram, and Twitter are used for TV commercials. The data is analyzed through observation by checking the advertisement like and dislike on the online platform. How often they are comment and what kinds of statements are used for an advertisement. Afterwards, the data is analyzed according to the culture models. The findings of this thesis answer and highlight the challenges along with the research questions. The study helps us to understand what culture is and how to target the market more effectively. It explains the importance of the brand and the value of the luxury associated with it. This thesis helps us to understand the impact of the celebrity in the advertainments and how to use them effectively. It also helps us to understand consumer behavior and the perception of the product value. This thesis highlights the fact that what can be seen offensive in the advertisement by a different culture and its impacts on the brand image.
Digitalization is one of the global megatrends of the 21st century. With the increase of mobile technology, constant connectivity, and data analytics, organizations are forced to become more digital to keep up with the increasingly digital world.
This research addresses the changing role of leadership due to digitalization. It examines factors which need to be considered when driving digital transformation in organizations as well as leadership competencies necessary in the digital age. Finally, the research addresses the resistance to digital transformation in organizations.
To investigate how leadership is affected by digitalization, qualitative research is carried out. The research is based on published secondary data.
The findings of this research suggest the growing importance of leadership in the digital age. Leadership needs to approach digitalization actively, thus driving digital transformation in organizations to stay competitive in the increasingly digital world. Further, the research suggests six leadership competencies which are essential in times of digital transformation and identifies two leadership roles which have arisen in recent years due to digitalization. Finally, the research proposes ways to overcome resistance to digital transformation.
Today’s workplace is composed of three different generations, which are considered to be substantially different from each other. Popular press and academics defend that neglecting to address these differences can generate negative organizational outcomes. Therefore, there is a growing body of research recommending generational specific practices to minimize the effects of generational differences in organizations. Nevertheless, not every practice tends to be based on empirical evidence on generational differences, which raises doubts about its effectiveness. The goal of this paper is to propose reverse mentoring as a practice to help organizations understand and manage generational differences better. To achieve this goal, a summary of published secondary data on empirical evidence of generational differences in the workplace was gathered, and the findings were linked to the function/outcomes of reverse mentoring, which allowed for the practice to be recommended based on substantial empirical evidence. Moreover, primary qualitative research was gathered through interviews to support the findings. Despite the limitations encountered, reverse mentoring is proved to be a long-term beneficial tool to understand and manage generational differences in the workplace.
Despite the fact, that women’s underrepresentation in finance is tried to be encountered by legal regulations, little research has been conducted on why most women still decide to not pursue a career in finance. Thus, finance currently remains to be a male-dominating sector. However, which potential consequences homogeneous versus heterogenous groups in finance have on the success of financial decision-making results in companies in the long term is still little studied. According to this research gap, this thesis sets out to research the cause of gender imbalance as well as the impact of the perception of gender differences in finance from a neuroscientific perspective.
First, it is examined whether distinct biological factors in men and women lead to different interests, skills, and abilities that explain a superior natural suitability to perform in finance. Further, it is discussed how the brain processes financial decisions and which internal- as well as external factors impact decision-making. This will be set in context with major findings from psychologist Iain McGilchrist and his hemispheres-approach, and Daniel Kahnemann and his dual-process theory. Further, it is investigated how particularly women respond to stereotype-threat, applying the latest theories by neuroscientist Gina Rippon, and how this influences women’s ability to perform in the financial sector. According to this, it is explained how deep-rooted gender roles, stereotyping and unconscious biases lead to self-fulfilling prophecies in performance, and thus, restrain the advancement of gender diversity in finance. Finally, it is researched in what way homogenous groups in finance are susceptible to overconfidence and groupthink and to what extend enhancing gender diversity can improve financial decision-making. According to this, neuroscientific strategies that counteract unconscious biases and irrational decision-making in finance are discussed.
The main purpose of this qualitative study is to investigate the customers’ motivation to participate in SAP‘s Influencing Programs and to subsequently generate suggestions for possible improvements.
The framework for the domains of interview design, analysis of conducted interviews, as well as the analysis of secondary sources is presented by theoretical analysis of both the involvement of business-to-business customers in the innovation process as well as the nature of motivation.
Empirical findings show that customers’ motivation to participate in SAP IPs consists of, in descending order of importance, the following motives: Influencing functionality, understanding functionality, learning about future functionality, contact to SAP, and contact to other companies. The design of SAP’s Influencing Programs is generally in line with the motivation of participating customers. Still, improvements could be realized in terms of customer involvement during the selection process, internal alignment between different Influencing Program teams, and mandatory training of Influencing Program moderators.
Global collaborations are becoming increasingly relevant in product projects. Therefore it is necessary to understand the different project management approaches on how global projects are carried out and what the differences are.
This bachelor thesis is a review of two project management manuals, which were designed by the company itself, on how project management at an internationally operating commercial vehicle manufacturer works with the focus being on time and risk management.
The aim of this thesis is to give recommended actions which improve the project steering, collaboration and the general approach in regards of time and risk management.
To achieve this goal a review of both project management manuals as well as expert interviews were carried out. Qualitative expert interviews were conducted with German- and English-speaking colleagues from different plant locations all around the world. Specifically, 12 questions included background knowledge and project work knowledge and were related to the two manuals, with the focus being on time and risk. The interviewees were required to be actively involved in at least one project and therefore have project work experience and thus are using one of the own project management manuals.
The answers of the interviews, as well as the current manuals contribute to the findings and based on the findings, it is recommended to create an example project for training purposes, to create a list of projects in order to divide the work, to use sprints or detailed planning, to focus on five top risks, to create a social intranet page dedicated to project management and to create a clear meeting plan in advance.
The use of social media for marketing purposes has already begun replacing virtually all traditional marketing practices in order to cater to a generation of digital natives and young festival goers – a trend that can be especially observed in the music industry today. For all that, not all marketers of music festivals are fully informed about the necessity of a well-developed and multifaceted social media strategy. The goal of this study was to explore the topic of strategic social media in music festival organizations and to derive a model upon which music festival organizations can establish and form their social media strategy more effectively. For this purpose, a literature review was conducted and a combined social media model for assessing social media strategies of music festival organizations was proposed. Six prevailing themes pertaining to social media strategy that were identified constitute the model: 1. Channel selection and evaluation, 2. Audience analysis, 3. Communication style, 4. Social media content, 5. Social monitoring and risk management, and 6. Roles and responsibilities. In the second part of this study, a qualitative research design employing interviews and a case study was used in order to explore strategic social media use in leading festivals in Serbia, Croatia and North Macedonia. The findings of this study reveal about the impact of specific social media platforms, the use of analytics tools for gathering audience insights, the two-way interactive communication with the fans, the efficiency of content resulting from co-creation, the role and importance of PR in social media, as well as the position of social media in the organization and the staffing approach for social media marketing.
A Successful introduction of E-learning for Bosch Car Service and Auto Crew Workshops Worldwide.
(2016)
The purpose of this study is to determine how to introduce E-learning successfully for Bosch soft franchise workshops to maintain quality in services and a high level of customer satisfaction. The study focuses on two research question A) Should Bosch continue to invest in producing elearning course for workshops. B) How to increase workshop’s participation for e-learning. Regional Concept Managers from 14 countries evaluated the existing e-learning courses to define exclusively “E-learnings” pro and cons as per their marketplace to see if investing in elearning is beneficial. Secondly, the emphasis was placed on Regional Managers to brainstorm on what are the new strategies can be used to motivate the workshop to take part in e-learning. Broadly speaking, learning is an expensive and time-consuming activity that can be a disadvantage when it comes to teaching people. Bosch was one of the pioneer company after Daimler that uses e-learning platform to train their workshops- Bosch car Service and Auto Crew. The vision for e-learning was very innovative and useful for the workshops to teach the structured way of showing all the works that carried out in a workshop. However, low participation from the workshop in e-learning courses has been a challenge.
The first part of the thesis provides a theoretical understanding of the Automotive Aftermarket. It also gives detail introduction and usage of “E-learning” in 21st century. The second part explains the workshop concepts “Bosch Car Service” and “Auto Crew.” It also provides an overview of “how e-learning course is produced and used for workshops” and the final part consists of an “Empirical Research” that includes the findings from Expert Interview and survey with Regional Managers. The findings from empirical part reveal that E-learning courses are useful for the workshop. Therefore, Bosch should continue to invest in producing E-learning Courses. However, study shows the different areas that need improvement, therefore findings from the empirical research need to be considered by the Headquarter as well as the Regional Organization to successfully introduce “E-learning” for the workshops.
The real-world possibilities for blockchain applications are endless, yet few real-world use cases exist in early 2018 beyond cryptocurrency. Among the many newly initiated and emerging proposals for applications of this unique technology, the area of vehicle emissions provides an opportunity to bring the advantages of cryptography and decentralized databases to the collection and storage of scientific research data. The reporting of vehicle emissions has been a publicly acknowledged area of deceit and scandal, while the cornerstones of blockchain are transparency and consensus. There is, perhaps, a way for this newly expanding technology to provide a disruption to the automotive industry by efficiently and reliably reporting vehicle emissions.
This paper seeks to analyze: the capabilities of an emerging technology when applied to an existing older technology and its utilized environment as well as propose a system for efficiently and reliably collecting and reporting internal combustion engine based vehicle emissions data using blockchain; also, finally, theorize the impact of such a system on the automotive industry.
By combining multiple technologies which already exist in practice, as well as some which are expected to be massively implemented in the near future, it is theoretically possible to establish a blockchain based system for not only recording emissions from every participating vehicle, but also electronically executing a check against local emissions restrictions via smart contracts defined by geo-locational range and GPS referencing. The data can be processed and stored in a way that protects the identity and location history of the driver by assigning responsibility of compliance to the identity of the vehicle. The network can be protected from malicious actors by way of an emissions application specific protocol which involves unique GPS data.
While the short run effects of such a system may be met with pushback from the automotive industry because of increased regulation and impact on sales of internal combustion engine vehicle inventory, the long run effects parallel and may even supplement the future effects of the global trends which make the system possible.
When scaling, startups face managerial challenges and a downfall in innovation. A growing team and the resulting increased communication and organizational complexity bring issues previously not existing. Accountability Systems can assist startups overcome the mentioned issues and maintain their essence of innovation, vital for their success.
This paper discusses the relevance and benefits of implementing formal managerial systems in a growing startup. By mapping out the interdependence of culture, innovation and growth, it is demonstrated how Accountability Systems can support the preservation of an innovative culture when scaling a startup.
In a time when innovation is often disregarded due to a focus on process efficiency, Accountability Systems can provide a valuable tool for managing transition. This thesis serves as a general evaluation of Accountability Systems and their benefits. It is important to note that this paper is not intended to serve as a directly adaptable guide for startups.
Hansgrohe SE will increasingly feel the consequences of the considerable decrease in the German labour force in the coming years. The company has therefore decided to approach the measure of recruiting labour from foreign countries to counteract the consequences already today. As a basis, information about the current situation in the German labour market and at Hansgrohe is provided. Moreover, this thesis proposes a way to analyse the potential of
highly skilled professionals in foreign labour markets and evaluate whether markets offer qualified professionals for specific occupations. The topic was initially approached by carrying out qualitative research within the company. By developing a funnel model that focuses on gathering an overview of a country’s stability and demographic patterns and analysing economic and educational variables, the groundwork for Hansgrohe in order to approach the process of international recruiting is established. The thesis outlines how an
assessment of foreign countries in terms of their availability of highly skilled professionals can happen by means of an example. The research results are used to derive recommendations for action, and an outlook on the future can act as a guide as the company continues to engage in this subject.
This study belongs to the field of innovation research and is based on the application of a theoretical concept of a technology acceptance. The theoretical concept developed in the context of this research work is investigating the connection between efficiency, quality, security and business process re-engineering and the intention to adopt mobile payments technologies by merchants within the retail industry. Mobile payments is an emerging topic which is currently experiencing a rise. Although there are significant differences in a level of mobile payments acceptance around the world, the widespread adoption of the technology has not prevailed yet. Moreover, more research is needed to investigate and explain retailers’ prospective on the mobile payments adoption. The growing scientific interest in this topic is relevant in terms of innovation development, theories of global competition platforms and evolving landscape of global payment systems.
From this holistic prospective the fundamental hypotheses and crucial questions in terms of mobile payments adoption by merchants were derived. The analysis of the data sample of 90 companies of various sizes and operating in different industries obtained by means of a survey conducted at one of the largest trade fairs in Munich, Germany in autumn 2015. The data was analyzed using descriptive univariate and multivariate methods and the significance of the conceptual framework was validated. A major positive trend in mobile payments adoption was indicated. The findings of this research suggest that efficiency had a significant positive influence on the intention to adopt mobile payments by merchants. Banks and credit card companies were recognized as the most preferred mobile payments providers among retailers with an increasing interest towards independent companies. Based on the findings, the scientific guidelines for the future research were outlined and the concrete recommendations from the managerial prospective for achieving a successful adoption of mobile payments among merchants were suggested.
Advanced sales approach to increase professional fairs participation: international experience
(2016)
The following bachelor thesis was written in cooperation with Hannover Fairs USA, Inc. (HFUSA), which is the Deutsche Messe AG’s (DMAG) U.S. subsidiary. DMAG in Hannover, Germany, is one of the biggest and most active event organizers in the world. The target region of the HFUSA office is North America. Their function is to host industrial trade shows in Chicago and to sell exhibit space at their parent company’s shows in Germany to American companies. The focus of the thesis will be on the DMAG’s CeMAT show which serves the intralogistic and material handling industry. The topic of the thesis is ‘Evolving a structured and advanced sales approach to enhance the number of American companies, participating at the Deutsche Messe’s CeMAT show.’ The research focus is on the intralogistic and material handling industry, the meaningfulness of trade shows and various skills and processes of sales theory. Furthermore, it places emphasis on corporate and sales strategy. The thesis offers possible measures which should serve c-level employees of the company as a basis for creating a more standardized corporate, marketing, and sales strategy to streamline the process amongst employees, to enhance sales processes, improve efficiency and therefore increase revenue in the long run. This will also positively influence the process of achieving their goal of enhancing the number of participating U.S. companies at the CeMAT show in Hannover.
The food delivery industry is growing rapidly. As the biggest delivery platform in the western world, Just Eat Takeaway.com (JET) must adapt its processes according to its growth. This growth is especially reflected in need for delivery drivers. To adapt to this increasing need, JETs current recruitment marketing affiliate campaign is examined by reviewing the literature, such as books, magazines, journals, and business reviews. Best practices and processes within JET are explained in depth to draw a picture of the current campaign status. Through this research, hypotheses on campaigns issues are drawn. Through a qualitative publisher survey, these hypotheses are either accepted or rejected. Furthermore, a SWOT analysis discusses the strengths, weaknesses, opportunities, and threats of the program. Finally, conversion strategies are used to discuss where JET can improve by highlighting potential plans for the optimization of recruitment marketing affiliate campaigns.
The objective of this piece of research was to find out; to what extent a Software Development Methodology be used in Finance and Controlling, if the perceived benefits of agile methodology (Scrum) are similar to those obtained in Software Development, to what extent the practice of agile scrum in Finance and Controlling deviates from the theory (Scrum Guide). The following was found out about the use of agile scrum in Finance and Controlling. It cannot work on all projects. It will only be effective for projects; with complex problems, with unknown solutions, in unstable environments, with motivated teams requiring input or feedback from end users. Moreover, the results of the conducted online survey helped in finding out that the benefits achieved from the use of agile scrum in Finance and Controlling are similar to those achieved in Software Development. Lastly, the use of scrum in an analysed example in Finance and Controlling was deviating from the theory (The Scrum Guide). For example, a team had three Product Owners responsible for decision making, whereas it is required by the scrum guide to have just one. This resulted to a slow decision making process.
AI in recruiting is used more and more in recruiting and for the evaluation of job interviews. Research has focused mainly on companies' side of AI implementation in recruiting. However, changes in demographics also make it important to look at it from the viewpoint of candidates. This thesis aims to explain how the perception of AI-evaluated job interviews influences the intention to apply. A survey is used as a data collection method with a sample of 105 participants. The results revealed that the perception of AI-evaluated job interviews positively influences the intention to apply in terms of organizational attractiveness, while anxiety negatively influences the intention to apply. However, in general, the positive effect is stronger. Other factors such as trust, fairness, intrinsic motivation, and novelty have no significant effect on the intention to apply.
This research paper aims to provide an overview of companies listed in the German DAX, MDAX and SDAX indices that have been involved in prosecution procedures directly contradicting their Corporate Social Responsibility strategies and how they present themselves as a Corporate Citizen. The terms Corporate Citizenship and Corporate Social Responsibility will be further defined and the reasons companies implement them elaborated. The results will be structured according to the stock index they belong to and whether they had any active prosecution procedures by government organizations against them during the last ten years that would go against their Corporate Citizenship strategy. The end result will be judged in terms of how a company can propagate certain values while being investigated for actions that directly contradict them and whether it could be considered hypocritical for companies to be involved in them while claiming to be a “good” Corporate Citizen.
An Analysis of Group Context Effects on Perceptions of Characteristics Relevant to Mate Choice
(2021)
Research on the perception of faces proposes a significant influence of social context on trait judgements. For instance, the “cheerleader effect” suggests an increase in the attractiveness of an individual based on the presence of additional faces. Further extensions to other trait characteristics have resulted inter alia in the awareness of the “banker effect”, which indicates that individuals in a group setting as opposed to in isolation are perceived to earn a higher salary. In light of recent findings in evolutionary psychology respective mate preferences, it is of interest to investigate potential nodes to social context effects. In addition to the replication of the cheerleader and banker effect, our study aimed to examine the effects of group context for characteristics relevant to mate choice. Besides the significance for attractiveness and salary, we were able to observe statistical significance for health and intelligence on both a subject and stimulus basis in a within-subjects design. However, we were not able to find significant differences in the isolated and group ratings for vanity, emotional stability, pleasing disposition, and unreliability. Furthermore, the evolutionary significance and the results of our study prompted us to address commonalities between the effects of social context on cognition and the social brain hypothesis and to reflect on possible underlying mechanisms and consequences.
In recent decades, the topic of increasing wealth and income inequalities has received growing attention in research. The focus was frequently placed on examining past developments and influencing factors, which might have produced the present distributions.
This thesis attempts to summarize the effects of past developments and tendencies on the distribution of income and wealth of households based on the findings of existing academic literature. An understanding of the underlying forces is particularly important to respond correctly and effectively to rising inequality. In addition, this thesis aims at presenting the distribution of income and wealth in the euro area with respect to similarities and differences across euro area countries. For this purpose, data provided through the Household Finance and Consumption Survey has been used. Furthermore, the observations have been compared to corresponding data on income and wealth distributions in the United States, allowing for a better assessment of the circumstances in the euro area. The Federal Reserve Board and the U.S. Census Bureau published data on household wealth and income in the United States, which has been utilized in this thesis. The observed points in time are 2010 and 2014.
The conducted investigations and analyses yielded the result that relevant developments have been the process of globalization, the technological advancement, the evolution of labour markets, the growing importance of capital, the changes in governmental policies and societal developments. Furthermore, it could be shown that both income and wealth tend to be unequally distributed within and between euro area countries. In fact, wealth appeared to be much more concentrated than income. Large heterogeneity across countries was detected. Nevertheless, the degree of inequality is less severe than the one observed in the United States.
The study analyses the German immigration profile and its impact on the labour market, put into a global context. An extensive literature review and an empirical analysis provide insights into the current situation of migration in Germany and on a global level. Furthermore, profiles of a global migrant and German immigrant will be created. For the analysis of the labour market, selected research articles provide econometric results that are being used to determine the impact of immigrants on the labour market on a global level as well as in Germany.
These two main areas of immigration are then basis for the comparison of Germany and the global level. The main goal is to find out, whether Germany is in a particularly challenging situation with migration and its impact on the labour market.
The results indicate firstly, it faces the second highest number of immigration worldwide as of 2019. Secondly, the recent high inflow of asylum-seekers has to be absorbed in society and labour markets and thirdly, Germany has to compete against other countries with more attractive pull-factors for highly-skilled workers. Indeed, it can be concluded that Germany is in a challenging situation regarding migration. Nontheless, the labour market impact results show little variation comparing Germany and the global level and indicate positive effects of immigration on certain skill-levels. However, there is no ultimate consensus reached so far.
The contributions of migrants will then be further elaborated, connected to migration patterns observed and result in an outlook on migration and in recommendations for policymakers.
An Analysis of the Recent Developments in the Competitive Situation of the German Airline Industry
(2019)
This study analyzes the competitive situation of the German airline industry for short-and medium-haul flights. Developments within the industry’s market structure and its concentration as well as its attractivity are assessed with the help of a supply-and demand-model as well as an H.H.I. Index calculation and the utilization of the Five Forces Model. This is followed by an evaluation of the operations of the largest carriers in the course of a value chain, to determine how the incumbent operator Lufthansa is affected by the developments within the industry also in regard to competitive positioning. The study is finalized with a SWOT analysis in order to give recommendations as to how Lufthansa can improve its positioning and to see how the industry will develop further in the future. The results indicate a development from a monopoly to a Bertrand oligopoly with intense competition based on price, a trend that is further confirmed by high market concentration indicating an increase in power for the top three airlines but also more fierce rivalry between those carriers. The current market environment is notparticularly attractive and therefore difficult to operate in, especially for Lufthansa as a premium full-service carrier. Lufthansa’s largest difficulties are created by its high operational and personnel cost compared to its low-cost competitors. These expenses can be reduced by strategic investments into digitization and automation along with a fleet modernization in order to benefit from technological trends and meet the demand of the future’s passenger.
Over the decades, several reasons like globalization, pressure from large counterparts (SMEs suppliers and customers), outstanding performances and advantages of competitors have driven SMEs to adopt standardized and integrated Enterprise resources planning (ERP) systems. However, implementing an ERP system is a very complex and risky project mainly for SMEs which can lead to ERP implementation ineffectiveness. There are many causes of ERP ineffectiveness, but important one mainly for SMEs is a lacking connection to organizational behavior (including structure and culture) during the ERP implementation, which may lead to misfits between existing organization behavior (structure and culture) and ERP systems because of two separate characters. The integration and standardization nature of ERP systems may not be compatible with all aspects of existing organizational behavior, and it is likely that some aspects or dimensions in organizational behavior influence the ERP implementation success or failure. Based on the theory of organizational structure and culture and the prior literature, this study examines which traditional organizational structure indicators (centralization and formalization), and on the other hand, culture indicators (team orientation and change orientation) affect the implementation of an ERP system. The finding ensures that a high degree of centralization and formalization dimensions of organizational structure has a positive, significant influence on ERP implementation effectiveness. Likewise, there is a positive and significant relationship between team orientation and change orientation of organizational culture with ERP project success. By analysing two firms of Estonia and Germany, this study declares that SMEs have a moderate attention towards their ERP implementation projects which shows that it is not always a problem of ERP implementation failure and proves that SMEs should be focusing not only on technical aspects of ERP system but on organizational aspects particularly on structure and culture as well that may increase the success chance of ERP implementation.
This study aims to deliver a strategic and systematic analysis about the consumer loans banking business with the integration of industry 4.0. Industry 4.0 itself comprise of a lot of things in regards of advance technology being used in order to create more value to the company. The purpose of this study also determine which components of industry 4.0 are suitable and applicable in the consumer loans banking business. This thesis uses secondary data as a primary resource to provide research objective. The secondary data collected through the use of published journal literature as well as the academic literatures. The research starts by providing the general information and literature about the consumer loans banking business and the industry 4.0 as well. Following by the reason why the consumer loans banking business need the technological advancement of industry 4.0. Next, this thesis also gathers the quantitative data related to financial measurement to provide more understanding the consumer loans banking business. The analysis is carry out by using the three level of environmental analysist segmentation in which commonly use for the industry analysis. The first factor is the PEST analysis, it resembling the external factor of the industry, second is the Porter’s five forces to explaining the operating forces within the industry, the third is the value chain analysis. The findings of this thesis pose important implication for bank consumer loans business stakeholders with the purpose to integrate or related to industry 4.0 technological advancement, providing enough information about the keys factor and analysis behind the industry.
Agriculture in Tanzania is not only the biggest employer, but also it is the highest contributor of the GDP. Apart from being an important sector in the country, it is characterized by small scale subsistence farming which is not mainly profitable. In order to transform the agriculture from traditional to commercial, young people, who make 35% of the entire population, are the main driver however they are facing many challenges. Having that in mind, Tanzanian government has enacted several policies whose main aim is to make it easy for young people to engage in agriculture.
In this bachelor thesis, the agricultural policies which have been enacted by the government to attract young people will be discussed and it will be analyzed if they have brought the impacts desired by the government. In order to do that, a survey was conducted in a district called Bukombe in Tanzania and in one agricultural university which is found in Eastern Tanzania.
The results of the above mentioned studies show that majority of youth policies which have been enacted in Tanzania do not involve youth from the beginning of the preparation. Also, there the general studies found that not many young people are aware of the policies which have been enacted to protect them or make their farming activities easier.
The limitation for this study is that the study sample which is used is from only one district and one university so it may be difficult to compare that the results represent the whole country. Also another limitation is that there are still not many studies which have been conducted in Tanzania for this matter so it is difficult to find the up to date resources. This leads to the resources used to be a bit older and in most of the time to depend on only resources from the websites of government institutions.
An Empirical Investigation of the Effect of Packaging Design on Consumers' Willingness to Pay
(2021)
This study sheds light on the extent to which high-quality aesthetic packaging can positively influence consumer choice and raise willingness to pay at the point of sale. In two separate parts, we measure purchasing decisions and willingness to pay by contrasting high- and low-quality packaging of a pullover and a vodka bottle.
Findings show that, compared to cheap and standardized designs, visually appealing packages can significantly raise willingness to pay for a product. Besides, packaging design is crucial when consumers buy the product as a gift rather than for self-consumption. This research provides evidence that beautifully designed packages can positively influence consumer choice at the point of purchase. However, packaging can only influence purchase decisions within a specific price range. If prices are too high and above the individual’s accepted price limit, packaging cannot convince consumers to buy the product. Further, our investigation shows that consumers’ age, gender, educational level, and occupational status can be related to their package choices. The late adulthood, men, and individuals with higher education and professional status are likely to spend more on attractively packaged products than other demographic groups.
This thesis examines the relationship between environmental, social and governance (ESG) scores and portfolio returns using ordinary least squares (OLS) regressions and statistical tests. ESG scores were collected from Refinitiv Datastream between January 2007 and February 2023 and consist primarily of companies listed in the Standard & Poor's 500 (S&P 500) Index. The risk factors were calculated using data from Kenneth R. French’s data library. OLS regressions are used to estimate abnormal returns. The portfolios are created by dividing stocks into five equal quantiles and allocating them to five portfolios according to their ESG scores. The portfolios were then reconstructed each year based on the company's ESG rating. This analysis concludes that there is no significant evidence of abnormal returns for high-rated ESG portfolios. Instead, it shows that the portfolio with the lowest 20% ESG ratings outperformed all other portfolios, including the sample market, over the indicated period.
The present study examines stock split announcements with regard to the semi-strong form of the efficient market hypothesis. Daily security price data and a sample of 262 stock split announcements observed on the New York Stock Exchange during the ten-year period from January 2006 to December 2015 are applied on parametric as well as nonparametric tests. The test results provide empirical evidence in favor of the semi-strong form of market efficiency. This implies that the marketplace immediately and efficiently reacts to stock split announcements by adjusting security prices. Therefore, it is not possible to generate significant abnormal returns by trading on the information content implicit in stock split announcements.
The impact of the Fourth Industrial Revolution has driven companies towards an ongoing digital transformation. This creates a considerable market push and pull from consumers for innovative technologies given the benefits they convey. In the corporate world this translates to the objectives of companies for gaining competitive advantages, created by the integration of new digital solutions, for the creation of value.
The advantages of a continuous integration of technologies within all areas of an organizations conveys the need for more adaptive resources. A major player in charge of leading said transformation for the obtention of unprecedented benefits is the Information Technology Department (IT). Therefore, the ongoing accelerated demand for digital solutions requires an accelerated delivery as well from the IT.
The limited resources, particularly from employees capable of continuously developing digital solutions, represents an unsustainable approach given the gap between growing demand and supply for new technological advancements.
Employees within the organizational context of MHP Management- und IT Beratung GmbH, who are addressed in this thesis as the customers of the MHP-IT, are presented with an alternative approach to fulfil the current demand for digital solutions through their integration in the process; this would empower them to contribute in the companies digital transformation journey. The proposed way of doing so is through the introduction of the Power Platform tools in corporate MHP.
The objective of this thesis focuses on the fundamental change that the incorporation of the Power Platform conveys on individuals within their work environment. This is aimed at the identification of possible approaches that can foment organizational acceptance, for the abovementioned platform, as an alternative way of creating value. This is achieved through the evaluation of individual values for their successful incorporation as citizen developers empowered to create.
The Organizational Cultural Assessment Instrument has been chosen as a methodology for answering the research objectives of identifying the current values that employees have in their work environment, as well as to bring forward tailored recommendations as adequate measures to drive the incorporation of the Power Platform. Complementing this is the identification of predispositions from potential users via qualitative and quantitative methods.
Given the benefits that the Power Platform creates in different operational fields, results indicate a premature acceptance for the introduction of the same as a suitable alternative for creating digital solutions. Furthermore, the conducted organizational environment study, also referred to as culture, highlights the dominant values present among the workers of MHP. This delineates a tailored approach of different measures that can be taken for introducing the Power Platform, as a digital transformation tool, and empowerment of citizen developers.
Emphasise is given to the identified inclinations from employees, as these constitutes the prioritization of procedures according to their values, through which the implementation of change can be coped with and the acceptance of the Power Platform tools increased.
This research explores the meaning of inclusive behavior of team leaders and members in the context of GVTs. The author focuses on implicit biases underlying inclusive behaviors. By investigating biases, this bachelor thesis provides a collection of exemplary behavior and best practices to overcome them.
As inclusive behavior in GVTs is a field of expertise that has not been explored extensively in relation to implicit biases, this research aims to add to the existing research.
It is based on primary and secondary data. The literature review is used to develop a comprehensive understanding of the challenges of GVTs, the leadership responsibilities, and building trust. It also investigates team effectiveness on the example of Project Aristotle as well as the impact of implicit biases on GVTs. Survey results and in-depth interviews with members of two GVTs uncover realistic examples for the aspects comprised in the literature review.
The results show that literature and reality correspond to a large extent. Furthermore, they reveal the impact of different levels of inclusive behaviors on teams’ ability to work together over a distance. While GVTs face many challenges, they see new opportunities in technology to extend beyond those.
The conclusion centers the importance of various communication channels and informal encounters as key to inclusive behaviors for GVT. Moreover, limitations to the research and a critical assessment for future research are discussed in the conclusion.
In 2020 a pandemic caused the universities in Germany to close their doors for their
students. For the Hochschule Furtwangen University, it was the first time that online
classes were introduced on a large-scale. The objective of this thesis paper is to
investigate how international students at HFU Business School cope with having online
classes due to COVID-19 and to derive based on those findings a recommended course
of action.
The researcher conducted 32 semi-structured in-depth interviews with international
students, local students, professors, and university employees to examine the status quo.
A thorough literature review on studying and working from home formed the interview
questions' foundation. The interview covered several aspects of students' life, such as
studying, language development, or social factors.
Based on the findings, a recommended course of action was derived. Those 14
recommendations include practical suggestions covering different facets for the
university to implement to improve international students' ability to cope with the
restrictions caused by the pandemic and the resulting online classes successfully.
Prior research agrees that consumer choice is heavily influenced by the choice context.
According to the compromise effect, the middle alternative in attribute space is preferred over more extreme options. However, the role of the spatial order of alternatives seems to be neglected by most compromise effect studies. Usually, alternatives are ordered by attributes, meaning that the compromise option is placed in the spatial middle of the choice set, despite the fact that research indicates a consumer preference for the spatial middle of a choice set. To investigate this issue, we hypothesized that an alternative would be chosen more frequently when positioned in the spatial middle of a choice set versus at the edge of a choice set. We assumed that this effect would be stronger when consumers are unfamiliar with a product category. Therefore, we expected to observe a negative correlation between decision-makers’ familiarity with a product category and their tendency to choose an alternative more frequently when positioned in the spatial middle of a choice. To find out, we conducted an online survey targeting 907 university students. The results support our hypothesis and the notion that the compromise effect might be partly driven by a preference for the spatial middle position of a choice set rather than only by a preference for the compromise option.
This paper analyses five different Cryptocurrencies, namely Bitcoin, Ethereum, XRP, Dogecoin and Litecoin, and studies their impact on traditional financial portfolios under different allocation strategies. The allocation strategies under consideration in this paper are the modern portfolio theory according to Markowitz, an extension of it such as the tangency portfolio, and the equally weighted portfolio. Further, this study explores the effect on the efficient frontier when Cryptocurrencies are added to the efficient portfolios. In addition to that, the paper aims to examine whether the mean – variance portfolio optimization according to Markowitz outperforms the naïve and tangency portfolio strategy. The portfolio performance is evaluated based on the Sharpe ratio. The quantitative analysis of this paper covers the time period from 2017 to 2022, in total five years. In accordance with the existing literature on portfolio optimization with Cryptocurrencies, the study reveals that besides some issues related with Cryptocurrencies such as cybercrime and a lack of regulations, Cryptocurrencies can be beneficial for portfolio diversification with traditional financial assets. Referring to the portfolio strategies, the study highlights that the optimal mean – variance portfolio and tangency portfolio do not differ significantly in terms of Sharpe ratio. However, both strategies outperform equally weighted portfolios.
The following study examines the influence selected variables have on the price of the cryptocurrency Bitcoin by utilizing a multiple linear regression model. Data of 267 observations for each variable during a five-year period from 13 August 2016 to 1 October 2021 are analyzed. The results present empirical evidence on the relationship of Bitcoin and external determinants such as traditional financial assets, in particular the stock market, the bond market, domestic currencies, the real estate market, gold, and the popularity of Bitcoin, represented by a Google Trends analysis. The findings imply that only the stock market and the real estate market proxies significantly influence the price of the cryptocurrency Bitcoin.
The ever-increasing consequences of climate and environmental changes across the planet could have a lasting impact on civilization that many still underestimate. This study presents an analysis of the development of international climate agreements and their current standings, focusing on potential governmental instruments available to decouple economic growth from emitting further greenhouse gases. The author focuses on the area of electric mobility and its importance for reaching certain environmental targets. The prevailing consensus among experts in the field is that Norway is the leading nation of electromobility. Drawing on Norway´s successful approach of the matter, the author seeks to assess the viability of implementing certain Norwegian strategies in the German automotive environment. Proven successful strategies such as (a) introducing effective and numerous purchase and tax benefits for electric vehicles, (b) closing the gap of misinformation within society and actively promoting electric vehicle use, and (c) constructing a well-functioning infrastructure with the combined effort of the government, municipalities and energy and automotive companies can be directly transferred to and applied in Germany´s electric mobility market. Moreover, the presented study entails a set of recommendations for the German automotive industry regarding possible future courses of action in the field of electromobility. Concluding, Germany has not succeeded in being a leader of electromobility yet but has the unique possibility to focus on its strengths: the capability of developing high-quality, premium products and thus noticeably improve the standards of electric vehicles, their battery technologies and charging infrastructures.
The paper tests the German stock market for excess volatility and stock price overvaluation with regard to the simple efficient markets model and the cyclically adjusted price-earnings ratio. Long-term historical stock market data of 49 years are used to calculate the detrended real price and ex-post value and data of 39 years to compute the cyclically adjusted price-earnings ratio, both from the sample of two German automotive stocks. The empirical evidence provided by the analysis points to excess market volatility and confirms the theory of overvalued stocks, which is linked to the bubble theory. This indicates that price fluctuations cannot be justified only by changes in fundamental values as claimed by the Efficient Market Hypothesis. The German stock market therefore shows inefficiency.
According to the United Nations, more than 70% of the world trade is carried out by the multinational companies which represent nearly 250% increase in the last four decades. This also represents the extended number of inter-company transactions such as transfer of money as well as transfer of goods and services from parent company to daughter company and vice versa. This issue of transfer of goods and more specifically transfer of money – as in transfer of profits – gave rise to debates in ‘Transfer Pricing’ in the international context. The companies use number of complex business models such as the Principal Company model as their supply chain network and move profits between different entities and create the tax advantages on basis of corporate tax rates in the different tax jurisdictions by allocating all the sales and profits to the principal company. The entities in high-tax jurisdictions, however, perform business activities on contractual basis and remunerated on cost plus mark-up by the principal company. This results several tax saving benefits for the group as a whole.
Under this behavior of the MNCs, the finance ministers of G20 and the authorities in OECD developed a 15 Action Plan under Base Erosion and Profit Sharing (hereafter “BEPS”) Agenda to develop ways to avoid tax evasions by the multinational corporations in the high-tax jurisdictions. The Action 7 of BEPS Agenda – artificial avoidance of Permanent Establishment status – was introduced for the change of wordings in the Article 5 of the OECD Model Tax Convention which explains the definition of a Permanent Establishment. By doing so, the contractual entities in high-tax jurisdictions, performing business activities on behalf of their cross-border parent in a low-tax jurisdiction, will be given a status of a PE and the sales and profits generated by these entities will be allocated to them and subjected to be taxed accordingly in a high-tax jurisdiction.
The analysis of the profit distribution and taxation of the contractual entities of the cross-border principal company in Germany is conducted by the author in this piece of research and shows the effect on the taxation of a company if the Action 7 of BEPS Agenda carries forward as a local legislation in the OECD countries.
The possibility of applying psychological negotiation methods at the purchasing department ABW2 of the Robert Bosch GmbH was investigated by undertaking extensive literature review and conducting qualitative expert interviews. Additionally, negotiation models and literature from the criminalistics context were analyzed in order to find opportunities to convert successful methods in this field into the business setting. The psychological methods are based on scientific knowledge about personality, emotions and human perception. Several similarities with forensic psychological methods could be identified, which demonstrated the feasibility of adapting methods, such as rapport-building, de-escalation and communication techniques, to business negotiations. Experiments previously undertaken by other authors have shown the potential benefits and improved negotiation outcomes that can be derived by implementing these techniques in negotiations. However, a limitation factor for translating these results directly to the Robert Bosch GmbH is the setting of these experiments. No real life results exist today to the author’s knowledge. Further limitations, areas for future research, and practical implications are discussed.
Cost accounting is one of the main sources of information for the management in the company. A correctly designed cost accounting system may address the most important issues in order to support effective and successful decision-making, which among others include price building, efficiency measurement and profit evaluation. In order to enable the full functioning of the system the company should ensure that the system is designed according to the company’s size, operations and processes, as well as information needs. For Testo Sensor GmbH the optimization of cost accounting system became essential, as the information it provides at the moment is not sufficient and reliable for decision-making. Obviously, the reason for this is that the system was not correctly and thoroughly designed at the times of the company foundation. Therefore, the goal of current paper is to develop and adjust the cost accounting system to the company’s operations in order to fulfill the information needs. In order to reach this goal the following objectives were defined: to analyze the current state of cost accounting system of Testo Sensor to reveal its weaknesses and incompatibilities to address these incompatibilities by developing the improvements and possible optimization potentials In order to fulfill these objectives, the review of the German and English literature on the current topic was made in order to identify possible approaches and methods and provide a theoretical background for solutions of the existent problem. In addition to this, a number of interviews was held with the employees of Testo Sensor, as well as the parent company. Finally, the exact data for 2011 – 2015 for cost analysis was taken from the company’s database systems and other documentation. The result of the current paper represents a number of the optimization potentials, which relate to all elements of the cost accounting system. In addition to this, a proposal for implementation of cost center planning and control, which currently is not implemented in the company, was designed. The optimization proposals were developed with the consideration of the theoretical methods applied in German companies, as well as the company’s particular needs and possibilities.
Analysis of the scrum implementation and establishment at Mercedes-Benz Cars 2020 Best Finance
(2017)
In an increasingly complex and dynamic world organizations must be able to be adaptive and act more flexible to remain competitive and sustainable. This also applies for the implementation of long-term projects which is the focus of this thesis. Project organizations increasingly tend towards agile process models (scrum) in project management as an alternative to traditional process models (waterfall) in order to increase the project efficiency through greater flexibility and transparency.
This bachelor thesis deals with an analysis of the scrum implementation and establishment in the project Best Finance at Mercedes-Benz Cars. After the theoretical foundations of the traditional process model are explained another part reviews the implementation of it in Best Finance. In this context, the challenges with this approach based on theory and experienced in Best Finance are identified to justify the transition to agile methods. Main object for the practical part constitutes a research concept to analyze and evaluate Best Finance based on scrum. The basis of the concept constitutes the generally valid project management success factors which are complemented by questions of the agile theory.
The interrogation with the representatives of Best Finance by means of quantitative and qualitative data collection serves as an information source for the research concept. The project management success factors are evaluated and analyzed. Main results show that the agile process model is still at the beginning regarding its operational application, though, the project organization of Best Finance made first positive experiences with this approach. However, the analysis also reveals that there is still potential for improvement regarding the project procedure based on scrum. The practical recommendations suggested at the end of the thesis aim at creating a better understanding of scrum and the promotion of the establishment in Best Finance.
This paper analyzes the terms User Experience (UX) and Expatriate Experience (XX), and by conducting empirical research, explores the UX of an intercultural coaching app, its possible influence on XX and offers suggestions for further development. This research is not only relevant to the development of the digital coaching tool, The RockMeApp but also gives ideas for further research. By analyzing the findings of the literature review and the empirical research conducted, namely eleven interviews with clients of the RockMeApp, several conclusions were made. Firstly, both UX and XX can be regarded as highly subjective and dynamic topics that are difficult to define. Secondly, new insights on XX from the expat’s perspective are given as well as a practical example of UX research. While the RockMeApp is perceived to be very good in terms of utility and usability, recommendations have been made on how to enhance its UX, mainly regarding its structure, aesthetics and the inclusion of emotions and explanations.
Artificial Intelligence (AI) is often said to increase efficiency which is why it is especially interesting to companies seeking possibilities to improve existing processes. Consequently, this thesis, written in cooperation with the Corporate Communications and Marketing / Public Affairs department at Marquardt GmbH, explores opportunities in this field by determining prerequisites that should be met when considering working with AI as well as risks that should be taken care of. In order to determine the department’s level and progress in the field of AI, the employees involved in the existing tasks and processes completed a questionnaire, resulting in the department being at the lowest level. Moreover, providers of tools within the fields of social bots, document classification, content marketing, media planning and sentiment analysis are compared with the help of utility analyses, allowing for a recommendation regarding what the next steps of the department should be. The fields were chosen premised on the emplyoees’ current tasks while information required for the analyses was obtained by contacting the providers as well as their websites. Based on findings of the thesis, the department is recommended not to follow the trend of AI immediately as the effort required would be disproportionate to the return.
Artificial Intelligence is becoming an increasingly important part of everyday life and is considered a matter of course by many people. Since it can be assumed that artificial intelligence will play an increasingly central role in business in the future, this paper aims to investigate the intersection between AI and Digital Sales Technologies through a systematic literature review. This thesis identified 32 relevant articles through an extensive literature search in the databases Web of Science, ScienceDirect, and SpringerLink. Through the detailed analysis of these 32 articles, the following four topic clusters could be identified: “Application Layer, Social Layer, Challenges, and Futuristic Layer”. Based on these layers, the developed research questions were answered successfully, and the following conclusions were drawn: AI is already being used in Digital Sales Technologies in numerous ways, for instance through voice assistants like Alexa. In addition, various changes for consumers and salespeople were identified, that accompany the adoption of AI in Digital Sales Technologies. Furthermore, this thesis provides an answer to which challenges this integration brings and how AI will influence Digital Sales Technologies in the future. Finally, research gaps for future research are identified based on the collected findings from the literature review.