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Course of studies
- IBM - International Business Management (348) (remove)
This thesis is written based on secondary research to understand the main determinants of purchase intention of Generation Y women towards Fast Fashion products and how important is sustainability among those determinants. There are many different studies dedicated to Generation X and Z, however, when it comes to Generation Y there are not many sources available. I decided to put them together in this study.
This thesis consists of secondary researches, mostly journal articles and case studies from different countries, with detailed specific information.
The gathered information is categorized into 3 small hypotheses, which include theoretical and practical approaches.
More research can be made conducting primary research in different countries using physical stores and online stores.
Moving places in cars impacts human activity daily. Therefore, living in a world without cars is inconceivable. While demand for cars exists, supply experiences shortcomings. Customers receive their vehicles with only one key or must deal with long delivery times. There is a correlation between the car industry, supply shortfalls and the current state of the world regarding COVID-19. The objectives of this research are examining how the semiconductor chip shortage affected sales and production of German car manufacturers and what strategic conclusions can be drawn for the future. To reach the objectives a quantitative theory analysis of existing literature was applied. The chosen car manufacturers are Audi AG, BMW AG, and Mercedes-Benz Group AG.
The results show that all objects to the research topic experienced a decline in production and sales. Further, that the semiconductor shortage, mainly anticipated by the pandemic, revealed the fragility of supply networks of the automotive industry. Different strategic attempts may cure supply chain management issues as such; however, it depends on the evaluation of the automotive industry whether this crisis carries a sustainable effect with its presence or not.
The creation of a positive organizational culture has become of increasing interest during the past decades. Various studies have assessed the impact of organizational culture and employee satisfaction in relation to individual and organizational performance. A cross-comparison of these studies is difficult, as the results strongly depend on the definition of the investigated variables. Additionally, the concept of organizational culture remains a unique concept within the group and is influenced by the respective organizational structures and processes.
Therefore, this bachelor thesis attempts to investigate the concept of organizational culture and its determinants in general, as well as making the case of the critical im-portance of organizational culture, specifically for the company MS Plastic Welders, LLC (MSPW).
In this context, to form a comprehensive analysis and theoretical framework, secondary data was examined. In line with the qualitative findings, the application of a descriptive employee survey at MSPW intended to examine the employees’ perceptions towards their job satisfaction and the overall working environment. The aim of the study was to uncover the main areas for improvement, forming the basis of leading a positive culture change. Following the survey, conclusions about the organizational culture at MSPW were drawn and put into perspective in the form of recommendations for the company. The survey results indicated that the company needs to communicate a clear organizational mission and additionally needs to determine and communicate their organizational values, in order to clearly direct the employees’ mindsets, behavior and actions. After determining the organizational direction, the internal structures and processes need to be aligned to support the desired behavior patterns and in order to enhance the long-term organizational performance perspectives through positive culture change.
The awareness of fintech has been on the rise, as more banks participate in technological changes, new unconventional companies and start-ups begin to offer fintech solutions to the public, and an increase in fintech exhibitions and fairs can be observed all around the world. Below is a figure obtained from Google Trends, which illustrates the trend of Google searches related to fintech the past 5 years. As Google is known to be one of the most frequently used search engine around the world, the trend depicted will accurately reflect the awareness in fintech.
With reference to Figure 1, a value of 0 indicates that there is insufficient information regarding searches for fintech and a value of 100 indicates the maximum peak popularity for fintech. Therefore, Figure 1 represents the growing attention of fintech since 2015. The ‘note’ in Figure 1 represents an improvement made on Google Trends to collect search results.
Fintech is most known for its disruptive and unconventional impacts it brings to the traditional banking industry. (World Economic Forum, 2017) In light of fintech, the perception of banking today has changed drastically as compared to the past. As opposed to traditional banking that was once the monopoly of the industry, banks these days are following the trend of moving towards digitalisation, in order to remain competitive. (Williams-Grut, 2015) (World Economic Forum, 2018)
Attention for fintech amongst the public, investors and governments grew rapidly since 2014. (Arner) The graph below indicates a flourishing expectation in the fintech investments. (Statista, 2015) From the year 2008 to the year 2020, the value of fintech investments all around the world is projected to grow to a USD$46 billion industry. A market analysis that was done by Deloitte also suggests the same growing trend. (Deloitte, 2015)
Numbers in Figure 2 represent the total value of fintech investments across all segments of fintech. In general, fintech is divided into 4 segments: payments, financing, asset management and others. (Gregor Dorfleitner, 2017) However, there are variations from publications to publications. An industry report conducted by Statista found that digital payments segment in fintech was the largest in 2017, with a global transaction value (TAV) of US$2753.70 billion. (Statista, 2018) Following digital payments was alternative lending, followed by personal finance and lastly alternative financing.
As part of the thesis, an expert survey was conducted. Professionals who are currently working in the fintech industry, in addition, expressed most positivity and expectations in the payment sector of the fintech industry. Moreover, results gathered from another survey participated by members of the public also indicated the most interest in payment/personal banking. Approximately 50% of all responses collected indicated “Yes” for payment/personal banking services. Due to this uprising expectations of the payments sector by experts in fintech, this thesis aims to focus on the payment sector in fintech and to predict trends as accurately as possible. The integration of fintech initiatives into payments has brought about new areas of studies, in terms of business models, types of services, customers as well as the security of data. (Salmony, 2014) Therefore, this thesis aims to address these areas, as well as to offer suggestions to counter threats faced by payments in the fintech industry.
This thesis will be based heavily on business to customers (B2C) fintech products and services. It will consist of an extensive literature review and empirical research on reliable sources of information. Data used in this thesis will be from both primary and secondary sources. Primary data is collected through two surveys. The survey was divided into two target groups- first for the mass market and second only for senior professionals in the fintech industry. The purpose of the first public survey is to understand the preferences and needs of the mass market. The second expert survey was done to understand the strategy of two highly successful fintech company and their future expectations from a professional’s perspective. The experts are current professionals from Murex and Allianz Technology. As for secondary data, it is obtained from credible sources, such as government websites and industrial analysis reports. As certain names and keywords vary from sources to sources, they will be classified accordingly, as accurately and closely as possible. The information used in this thesis is further explained under “Methodology”. Primary data collected and secondary data gathered will be compared with each other to verify their accuracy.
The first chapter of this thesis gives an introduction to the fintech industry. The second chapter will analyse the digital payment environment. This includes the SWOT, PESTEL analyses and advantages and disadvantages. In the third chapter, it will discuss the digital payment industry today. The fourth chapter will be related to primary data findings through surveys and a comparison with secondary data gathered. Future predictions will be covered in chapter five. In chapter six, challenges and suggestions will be discussed to help fintech companies to overcome challenges and remain competitive. Finally, a conclusion will be in chapter seven.
The promotion of Fruits and Vegetables (F&V) is challenging, especially in the past
centuries. The difficulties in branding or advertising arise from traits of the produce,
making it less presentable than manufactured products. Modern farming technologies
ensure better produce appearance, therefore, need to re-examine the possibilities of its
promotion. The technology changed, so had the dietary trend. In contrary to modernised
farming, F&V advertising that appeared to be a carry-on from the 40s had seemingly
dissociated itself from consumers. This paper collected results from empirical studies.
Most of the works, however, conducted experiments with manufactured products, might
not apply to fresh produce. Discussions on the relevance of the sources are, therefore,
necessary. This research identifies a lack of branding of fresh produce, which could be a
direct causal for inactive promotion. Further examinations suggest deeper market
segmentation, which helps the marketer to create a better advertisement. The research
also notices many researchers regard promoting nutritional value as equivalent to
effective advertising, which leads to higher consumption. Promoting nutritional value,
however, appears to be merely attractive to the certain consumer. In many cases, other
mechanisms, for instance, originality, health, fun and other emotional tags, could attract
more attentions.
Although sustainability reporting in China receives more attention in the past ten years, effective studies and literature of sustainability reporting are still in urgent need. A good sustainability reporting will provide stakeholders with needed information and guidance in the activities, and it also minimises the potential harm while creating economic, social and environmental values (Schaltegger & Wagner, 2006, 5). The main objectives of this research are not only to have an overall view of Chinese sustainability reporting situation but also to look into how Chinese companies will develop or what needs to be changed for a better development. To achieve this goal, sustainability reporting issued by top 10 manufacturing companies will be studied concerning GRI. During the analysis, the GRI Specific Standard Disclosures and Principle of Defining Report will be adopted to view how Chinese companies perform in sustainability reporting both in content and quality. Further, the possible elements of influencing companies development will be illustrated. Then make an attempt of what will future SR focus. The result obtained from the analysis is that Chinese sustainability reporting still have many problems in both quality and content. Most of them share the similar preference on how and what to disclose, such as focusing on resource saving. After making an explanation of what will affect future development of the companies in China, it is concluded that in the future the focus of SR will be concentrated on adoption of new energy, technology innovation, application of greener supply chain and consumption of green products.
New product development is essential for a company to grow and sustain itself. Usability testing is a crucial part of the new product development process, and it helps reduce product uncertainty and market failure. There are many methods available and they vary depending on the product development phase. This thesis focuses on methods used in the deployment phase, which is the final stage before mass production. The methods used differ subjecting to different customers.
A number of studies have suggested that marketing and sales should vary when the nature of customer differs. However, only a few studies focus on how the nature of customer influences new product testing. This research compares the involvement of B2B and B2C customers during the product innovation testing phase.
The comparison has been subcategorised into four smaller hypotheses. First, the methodologies used, such as virtual prototype testing, field testing, lab usability testing, and more, are discussed whether companies use them differently according to customers' nature. Second, the process of identifying and recruiting testers is examined. Third, testers' qualification is analysed, whether participants are ordinary users or professionals or companies prefer a mixture of both. Last, the sample size, which is simply the amount of testers who participated in the usability test.
With the rise of the internet and the flood of information it provides at no cost, print is no longer the main source of information. The German magazine market has been highly affected by this change. Publishers are faced with declining sales volumes, loss of advertising income and increasing costs. The implementation of Augmented Reality technology could make print magazines less static by providing the opportunity to add extra content and create an interactive reading experience. However, so far the use cases of this technology in print magazines have been rare, which might be due to the deficiency of information publishers have about its likelihood of success. To reduce this information gap and provide some recommendations for publishers, a web survey and expert interviews were conducted to establish the consumer perspective on an implementation of AR technology and to provide a potential future outlook based on the opinions of German AR solution providers. It was concluded that an implementation of AR would lead to a value addition for consumers and would result in an increase in purchase intention. Despite also resulting in an improved perceived image of the magazine, it should only be implemented if it does not lead to an increase in price or the reduction of editorial content, to avoid losing readers, who will not access the additional content. The substantial costs involved in implementing AR as well as existing technological limitations, which affect the ease of use for consumers, will likely prevent many publishers from realising such an implementation. AR glasses will play a significant role in the decision if AR technology will have a future in German print magazines according to the interviewed experts, in case they are accepted by the general public.
In the time of a globalizing economy where the costs of production and the closeness to customers, due to transportation cost, become more and more important. More and more medium-sized companies seek for the advantages of production facilities abroad either to cut cost and stay competitive or to follow other companies using their products. For several years Freilacke has been active in the Russian Federation via a subsidiary company (sales office in Moscow). This paper will analyze chances and risks for a possible production facility inside Russia. After tremendous changes in the situation in Ukraine, the production location Russian Federation has lost a bit of attractiveness. Nevertheless Russia is largest country in the world and with more than 146.3 million inhabitants on the ninth rank due to population worldwide and therefore remains an interesting destination. Follow-up analysis and numbers will show that even if the western world will close the borders to east Eurasia, the domestic market bares a high potential and attractiveness for investors.
The automotive industry is undergoing substantial structural changes. New forms of powertrains and players are emerging. Manufacturers, due to internal as well as external drivers, are building their cars on platforms. By making use of modular design approaches, they hope to satisfy customer needs best and stay competitive. When designing global platforms, local variations are to be avoided. The presented paper offers an approach to rank components of an electric vehicle according to their likeliness of a local design adaption. To verify the results of the value chain- based analysis, the variant indicator analysis, interviews were carried out. The analysis shows that the battery is most likely subject to design changes. Also, variant drivers in the value chain bear the highest potential for local redesigns.
The purpose of this bachelor thesis is to provide an overview on the development, acceptance and the current status quo in the application of the concept of Lean Administration in Germany. In this context, based on an extensive literary and quantitative research, the Japanese concept of Lean Management, its history, principles, related approaches and the according criticisms will be explained. Of particular importance is hereby the concept of Lean Administration, which is intended to transfer the Lean Principles from the direct business divisions to the indirect business divisions of a company. Through the execution of the literary research, it became apparent that the Lean Principles are already well established and acknowledged in many parts of the world. Particularly, manufacturing companies in Japan and Germany create their production systems in accordance to the Lean Approach. In addition to this, the principles of Lean Management are increasingly applied in indirect business areas, predominantly in Japan. But also in Germany, the awareness of the principle of Lean Administration is increasing, although the implementation of the Lean Principles in administrative areas in German companies still appears to be very restrained.
In order to investigate this circumstance in more detail, a quantitative study was subsequently conducted on the topic of "Lean Administration in Germany: Demographic and cultural factors impacting the success of the implementation of the concept“. Therefore, various factors that could have an influence on the acceptance towards the concept of Lean Administration were examined. Particular weight was given to the analysis of the cohesion between age and the level of professional experience of the respective subjects, and the openness towards the application of the concept of Lean Administration. Contrary to the initial hypothesis that both, a young age and a low level of professional experience would have a positive impact on the acceptance towards Lean Administration, the main finding of the statistical analysis is that there is no identifiable relationship between the three variables.
Nevertheless, even though no statistical evidence could be found for the initial hypothesis, the following significant findings could be identified. Accordingly, it seems that particularly subconscious factors have an influence on the acceptance of the concept of Lean Administration in Germany. Due to the habits of common approaches for processing administrative tasks and the fear of uncertainty about Lean Administration in practice, employees often feel insecure or not sufficiently encouraged to try out a new concept in administration. In this context, this bachelor thesis represents an overview and a guideline - especially for managers, department heads and employees in human resources - on the approaches, which can be used to promote Lean Administration in an adequate environment for increasing the resource efficiency in indirect areas in the long term. Consequently, through a well-structured approach and the usage of visual graphics in an appealing design, this thesis explains, what is required to be considered or could be investigated in the future in order to sustainably establish the concept of Lean Administration in German companies.
Companies are progressively implementing remote work models to handle the evolving changes in economic, social, and technological environments and facilitate their business operations amidst these. Meaning more teams including multicultural ones are deployed to function on a virtual basis, during the course of their employment, or for a specific project.
Therefore, this thesis focuses on presenting the main challenges that these global virtual teams typically face and the practices to implement as a way to resolve them.
Data were obtained from both a literature study and interviews run with a total of six experts. Four of them being managers and two, employees so that varying perspectives on different organizational levels could be covered.
The findings emphasize that the virtual element significantly impacted communication, coordination, collaboration, and the social aspect. Hence teams and/or management need to dedicate more time to collectively decide on and elaborate a set of common guidelines, best practices, and tools to address this. Whilst maintaining openness and a sense of trust throughout, as incidents or interactions can come up that normally prompt unintended assumptions. For reoccurring issues or generally to ensure the team’s performance and well-being though, companies and/or top management need to regularly follow up and be prepared to intervene.
When scaling, startups face managerial challenges and a downfall in innovation. A growing team and the resulting increased communication and organizational complexity bring issues previously not existing. Accountability Systems can assist startups overcome the mentioned issues and maintain their essence of innovation, vital for their success.
This paper discusses the relevance and benefits of implementing formal managerial systems in a growing startup. By mapping out the interdependence of culture, innovation and growth, it is demonstrated how Accountability Systems can support the preservation of an innovative culture when scaling a startup.
In a time when innovation is often disregarded due to a focus on process efficiency, Accountability Systems can provide a valuable tool for managing transition. This thesis serves as a general evaluation of Accountability Systems and their benefits. It is important to note that this paper is not intended to serve as a directly adaptable guide for startups.
The present study was conducted in the International Purchasing Department at the Lidl Stiftung & Co. KG which is the headquarters of the international grocery retail discounter Lidl. The subject was defined by the author in cooperation with Mr. Robert Maier, executive manager for non-food and brand, and Ms. Silvia Carazo Soto, manager for the product range development in the Lidl non-food sector. The present study has two major purposes: Firstly, to investigate how customers perceive the non-food products and sector at Lidl and secondly, to identify what characteristics they value and would like to see improved in the Lidl stores.
The goal of this present study is to determine various proposals to optimize the non-food sector of Lidl stores in order to increase customer satisfaction and sales. Data and information material for this research were gathered through the author’s mentors, colleagues, meetings, an empirical survey, internal company presentations, the company homepage, the university’s EBSCO online research database, various business press as well as scientific publications.
In the first part, a theoretical background on the subject as well as company insights into the non-food division is provided. These show that the spending power of consumers has increased, consumers are becoming progressively demanding and that Lidl is faced by strong competitors on the food retail market.
The thesis then presents the empirical study conducted by the author from 30 November 2015 until 12 December 2015. Three hundred customers in ten different Lidl stores in four German federal states were interviewed face-to-face. The survey included fifteen questions regarding the customer’s shopping behavior at Lidl, the customer’s satisfaction with regards to a non-food purchase as well as customer expectations, experience and improvement proposals of the non-food sector.
The survey results show that 77% of all participants had bought non-food products at Lidl during the six months before the survey date. Of all these participants, 75% were either very satisfied or satisfied with their non-food purchase. Furthermore, it was concluded that Lidl lives from its price-performance ratio and promotion via the Lidl leaflet in-store or distributed to home. Inferential, the survey results suggest that the product presentation and the store atmosphere need to be optimized as well as the product availability. Moreover, the results indicated that customers think that up-to-date Lidl leaflets, information boards, product brochures and a mirror need to be available at the non-food sector.
In conclusion, on the basis of the results of this research, the author recommends optimizing the non-food sector in the Lidl stores by means of five different proposals. First of all, to improve the customer experience in a Lidl store by providing a “five senses experience” and secondly to optimize in-store promotion by integrating speed-bumps and optimizing the creation and presentation of product posters, banners and product paper models. Thirdly, the author recommends introducing a digital terminal as an operation tool to order and purchase non-food products that are sold out or not available in a Lidl store with the possibility to choose a home or store delivery, to search products on the Lidl homepage and to watch non-food product videos. Furthermore, the terminal includes a built-in shelf to collect paper product brochures. Fourthly, in order to optimize the product presentation of non-food products, two proposals for a sample product presentation are made. Primarily by means of a non-food module which is attachable to a non-food table in order to present a sample either on a coat hanger or a built-in shelf or by means of a hallstand with an integrated mirror. In addition, the author presents the option of a digital mirror. The fifth proposal is a category management LED lighting module installed above the non-food tables to facilitate the customer orientation in the non-food sector. In addition, the author presents three further proposals including executing customer satisfaction survey periodically, optimizing employee training and improving the Online Shop.
In conclusion, the thesis argues that Lidl is prepared to optimize the non-food sector in the interest of increasing customer satisfaction, attracting new customers, staying competitive and trendy and increasing sales. The author recommends focusing on providing an optimized customer experience in the Lidl stores, thereby primarily focusing on the most important sense, sight. For this, an optimized sample product presentation is primarily of highest interest followed by a better in-store promotion. The present thesis hopes to offer the Lidl Stiftung & Co. KG useful ideas on how to optimize the non-food sector and thus contribute to Lidl’s company success.
This research paper explores consumer behaviour towards the purchase and usage of Electric Power Two Wheelers (EP2W) by German millennials, the target consumers of this paper. To evaluate the purchasing intentions of German millennials on EP2W, academic research has been conducted. Therefore, data from scientific studies have been collected with a focus on which aspects influence the target consumers’ opinions between electric P2W and fossil fuel P2W. The resulting data showed that millennials exhibit stronger purchase motives towards EP2W. It also states that the purchase price of the EP2W serves as a primary factor.
Fast and flexible – today's two most desired traits within the business environment. The quickly rising technological advancement makes it difficult for organizations to keep up with their productivity. Owing to the digitalization, organizations have to rethink their structures and processes to be able to adjust to the constantly changing environment and ultimately continue to stay a successful force. A “one-size-fits-all” solution does not exist, which makes the initiatives time-consuming and difficult.
Since digitalization comes with major challenges that have to be tackled to decrease the gap in potential business productivity, the first objective of this paper is to identify relevant action points for organizations, together with the examination of the best practice of agility and its structural and cultural traits.
Further, this work aims to comprehend the structural and cultural traits of the case of [company name]. This is approached by a mixed method empirical analysis. First, by qualitative in-depth interviews with the first and second level managers based on the preceding theoretical framework of Spiral Dynamics and a concept of organizational culture analysis. Second, by a quantitative online survey with the remaining workforce based on the model of Competing Values Framework, assessing not only the current but also the by the workforce desired structural and cultural traits.
The model of Spiral Dynamics defines differing predominant core value systems of mankind, whereas challenges that cannot be accomplished with current behaviors initiate the evolution to another core value system – just like digitalization does with the case of [company name]. The Competing Values Framework is a scientifically justified concept to analyze organizational culture.
The last objective of this paper is to develop a set of tailored recommendations towards agile work approaches for the case of [company name] based on the preceding analysis and the theoretical framework of a scientifically justified change management process.
The conducted research reveals that the organization’s culture mainly shows traits of a traditional organization, with top-down decision-making and task assignments, selective transparency, silo-communication and a lack of interdisciplinary collaboration, which results in the predominant core value system of Success. Additionally, the analysis of the desired traits reveals a congruency with agile organizational traits, or in other words, the predominant value system of Synergy. With respect to the results, the study makes seven recommendations, incorporating the theory of a successful change initiative. Together with specified action examples, the way towards the desired predominant value system is paved.
With information on corporate ethical behavior now more accessible than ever, consumers have become increasingly socially and environmentally aware, which has translated into a growing demand for ethically made products. For ethically minded consumers, certification labels such as fair trade or organic are simple indicators of whether a product meets their ethical standards. For companies that wish to become certified, which is a lengthy and sometimes expensive process, there are several pertinent questions to consider, such as how much customers really value particular labels and whether multiple labels yield significant added competitive benefits. One should also consider how best to collect this information, because simply asking customers via surveys isn’t guaranteed to return results that actually reflect or predict real-life behavior (Carrington et al. 2010). For this paper, we collected information on consumers’ willingness to pay for products with the organic and fair trade labels (both individually and in combination) using two different methods: a traditional questionnaire and a reaction-time based electronic research method designed to reveal subconscious value perceptions. The factors involved were product type and number of labels. We found little evidence to suggest that additional ethical labels significantly increase willingness to pay.
Globalisation and technological advancements over the last decade have changed the way that business organisations operate. In response to these developments many companies have opted for a global strategy which usually entails a form of standardisation. This thesis will focus on standardisation of human resources software. There are many articles and journals on the field of human resources management, the impact of technology of human resources and standardisation of processes in general but very little literature on standardisation of human resources software despite the huge role that it plays in supporting global HR strategy.
Using mainly qualitative research and primary first-hand experience this thesis will look into the factors affecting standardisation of human resources software. The assumption is that standardisation of HR software is the only option for global strategy and that it will increase efficiency, reduce costs and create other benefits for an organisation.
The research shows that when technical and non-technical factors are not equally considered standardisation of HR software is likely to take longer than intended and according to the measurements put in place it may fail completely or the perceived benefits are not fully realised. Additionally, constant technological innovations could redefine standardisation and the role of HR software in an organisation.
The fight against global warming and the challenge of reducing CO2 output are critical issues for emitters, such as the fossil fuel sector. Many governments, acting in concert, will heavily regulate emissions in the future to not exceed a 2°C increase in temperature, as agreed on in the Paris Agreement in 2005. Heavy investments in renewables, research and development, and carbon storage are signs of the beginning of this progress to energy transition.
Due to the increases in CO2, measured in the atmosphere, many environmental organizations and scientists have studied the matter carefully. Their results show that if nations continue on their current path and do not decrease their CO2 output, it will take no longer than 26 years to exceed the 2°C limit.
The fossil fuel industry, as the main emitter of CO2, will have to depreciate many of their reserves, because CO2 containing fossil fuels listed on stock exchanges exceed the amount absorbable by the earth. This means, that if the content of CO2 recorded on worldwide stock exchanges would be extracted, an increase beyond 2°C is foreseeable. The bubble, similar to the Lehmann Brother case in 2008, will burst someday and cause high losses when extraction limits are implemented.
The impact of climate change related emission regulations on entities´ financial statements is identified as a research gap. This study focuses on the accounting standards and depreciation of minerals as it is an important matter for the current and future economic situation. Depending on current actions taken by extracting entities and governing power the future for the energy industry will look very different from today.
The main purpose of this qualitative study is to investigate the customers’ motivation to participate in SAP‘s Influencing Programs and to subsequently generate suggestions for possible improvements.
The framework for the domains of interview design, analysis of conducted interviews, as well as the analysis of secondary sources is presented by theoretical analysis of both the involvement of business-to-business customers in the innovation process as well as the nature of motivation.
Empirical findings show that customers’ motivation to participate in SAP IPs consists of, in descending order of importance, the following motives: Influencing functionality, understanding functionality, learning about future functionality, contact to SAP, and contact to other companies. The design of SAP’s Influencing Programs is generally in line with the motivation of participating customers. Still, improvements could be realized in terms of customer involvement during the selection process, internal alignment between different Influencing Program teams, and mandatory training of Influencing Program moderators.
When enterprises decide to expand operations to new foreign markets, they are encountered with the crucial decision of how to implement their marketing strategy in each market without losing consistency across their global brand image. This thesis will focus especially on the impact culture has on this decision and on its implementation. To do so, a qualitative analysis in form of expert interviews was performed in six multinational companies across different industries. Marketing managers from the headquarters were questioned about the implementation of their global marketing strategy in their local markets. The findings give new insights for managers in terms of future adaptations for efficient communication of marketing strategy across the multinational company.
The two strategic options standardisation and adaptation are examined in the literature to set a foundation to later discuss culture’s influence on this decision. Furthermore, a cultural framework will be given and the communication structure of the two main parties of a multinational company will be reviewed in the existing literature.
Many entrepreneurs are still conducting business today according to the principle "the purpose of business is business". The focus here is primarily placed on the corporation’s profits while human relations within the enterprise are almost completely ignored. Humanity and business are, after all, seen as two mutually exclusive concepts. However, results of studies undertaken by well-known research institutes, such as Gallup, indicate this management style to be inefficient for businesses in the long run as the resulting low emotional bond of employees with their companies generates high costs for organizations.
For this reason, the present paper examines the extent to which humanity and business are really two mutually exclusive ideas and provides an answer to the research question of whether taking a human approach in a business is a crucial factor for its success. In addition, the possible effects resulting through the integration of humanity in business are analyzed.
To provide an answer to the research question, the currently most recent working challenges in organizations as well as their corresponding demands were first worked out. Subsequently, the human being - with a specific focus on human emotions and emotional needs – was closer examined due to its significance in the company. Finally, the possible effects achieved by taking a human approach in a business were presented on the basis of two already human-oriented corporations. All researches were predominantly based on primary sources as well as on the results of a self-conducted qualitative interview.
The results of all investigations clearly suggest that taking a human approach in an organization is a decisive factor for its success. In addition, it was established that human interactions even help enterprises in achieving astonishingly quick and long-lasting financial successes.
It is therefore plain that it is necessary for companies pursuing the goal to be successful in the long-term to break free from the common principle of "the purpose of business is business" and instead be more open to new forms of management, such as "Humanity and Business".
Social media has become inseparable from our daily lives thanks to the widely use of internet and mobile technological advancement. Travel and tourism has benefited a lot from social media, especially the travelers. Not only can they find travel-related information on social media platforms, but they can also discuss and exchange necessary and relevant opinions and information.
The purpose of this research study is to examine how social media influences where German millennials determine their holiday destination. This dissertation analyzes to what extend social media influences the individual German millennial’s decision and whether reviews and comments affect their decisions.
The research study comprises of 5 chapters which represent the analytical process from beginning to end. The first chapter is the introduction, then literature reviews, then the methodology for primary research of this research is identified and explained. Results from the online questionnaire are then presented followed by an analysis and interpretation. Finally, the conclusion and limitation of the research have been discussed.
This research study concludes that social media does influence German millennials when they use social media to compare the holiday destinations in comparison to those who do not use social media for this purpose. It is clear that social media is the main source of information when they are looking for holiday destination information and is preferred compared to travel books and travel agencies. The results have shown that TripAdvisor is the most used holiday destination information page among other social media platforms. Furthermore, most of German millennials are passive users of travel-related social media platforms. That means they only consume information but do not necessarily write reviews or comments after their holiday experience.
Artificial Intelligence (AI) is often said to increase efficiency which is why it is especially interesting to companies seeking possibilities to improve existing processes. Consequently, this thesis, written in cooperation with the Corporate Communications and Marketing / Public Affairs department at Marquardt GmbH, explores opportunities in this field by determining prerequisites that should be met when considering working with AI as well as risks that should be taken care of. In order to determine the department’s level and progress in the field of AI, the employees involved in the existing tasks and processes completed a questionnaire, resulting in the department being at the lowest level. Moreover, providers of tools within the fields of social bots, document classification, content marketing, media planning and sentiment analysis are compared with the help of utility analyses, allowing for a recommendation regarding what the next steps of the department should be. The fields were chosen premised on the emplyoees’ current tasks while information required for the analyses was obtained by contacting the providers as well as their websites. Based on findings of the thesis, the department is recommended not to follow the trend of AI immediately as the effort required would be disproportionate to the return.
Advantest Company ("the company") is the world’s leading manufacturer of automatic test and measurement equipment used in the design and manufacturing of semiconductors. Because of the complexity of technologies and the supply chain of the semiconductor business segment, the company depends on both internal and external suppliers to manage some aspects of the supply chain of its main product, the System on Chip (“SoC”) test system. As a result, it is of ongoing interest to the company to have tools to continually strive for increased quality, reliability, capacity, and speed. Above all, these tools must enhance the relationships with the suppliers, and ensure the profitability and the company's position in the future.
The goal of this thesis is to understand the supply chain procedure at Advantest Company’s current state from the data-driven perspective by using the process mining technique. This technique is an emerging discipline, providing a comprehensive set of tools to provide fact-based insights and support process improvement. This new discipline is built on process model-driven approaches and data mining.
In this thesis, we discuss opportunities for process mining with an approach to analyse the process and how it can help the company enhance the procedure. This approach, which consists of data extraction from both third-party and internal software solutions, provides better visibility and faster disruptive event notification of the supply chain at the company.
Digitalisation has great impact on employee-employer relationships. With Web 2.0 modern features like flexibility and mobility influence the organisational structure. Crowdsourcing is a new form of remote employment which will be analysed in this work. This system consists of several anonymous freelancers taking part in task collaboration via the internet. It is a process of connecting with a large group of unknown people in order to find solutions for a certain problem. This phenomenon describes several possibilities and challenges for Human Resources Management.
Based on the main literature two hypotheses were stated: The first one assumed that this certain success is dependent on participation and the second hypothesis proposes the dependence of the digital community itself. This bachelor thesis tries to investigate the influential factors contributing to a successful crowdsourcing initiative in the context of HR. The essence of this lies in motivational aspects therefore first crucial features were determined that lead to and result from motivation. Next, desirable characteristics of the crowd itself were identified such as diversity and autonomy. This all was concluded with the assumption that HR’s responsibility is developing novel possible practices in order to cope with the new challenges crowdsourcing presents. How those mentioned processes and suggestions might be put into practice maintains a suspect matter which requires more investigation in the future.
The aim of this study is to investigate how cultural diversity is implemented and promoted in German startups and what best practices can be derived from these insights. The research question is: How is cultural diversity being implemented and promoted in German startups? Challenges and best practices.
As an empirical method to address the research question, expert interviews were conducted to gain precise insight into the strategies and initiatives of startups related to cultural diversity.
The results of the research have shown that cultural diversity has a significant impact on fostering innovation and creativity in startups. It also became clear that leadership within the company plays a crucial role in implementing cultural diversity and creating an inclusive environment. Research also showed that the implementation of formal initiatives in startups is limited due to company size and resource constraints.
Overall, the study has demonstrated that cultural diversity plays an important role in startups that should not be overlooked. Based on theoretical insights as well as findings from the study, best practices have been derived to serve as guidelines for startups aiming to efficiently and resourcefully implement cultural diversity.
The aim of this bachelor thesis is to research a way to implement mobile work successfully into the department of IDS Sales Service at Roche Diabetes Care Germany GmbH. To achieve this objective, a literature review was done that identifies the most expected threats and determines strategies to overcome them. In the practical part, the tasks in the department in question are categorized and it is analyzed which threats are most significant in this case. Further, using the outcomes of a department survey and pilot days, policies are formulated to reduce these probable threats and to define the terms and conditions of the arrangement. Due to the findings in this thesis, mobile work was successfully implemented into the department of IDS Sales Service.
While Africa presents huge markets for foreign software, sales in these markets have been decreasing over the years. This downward movement in sales can be attributed to the challenges software companies are facing in these markets.
Using the case of TeamViewer GmbH in South Africa and Nigeria, this paper seeks to examine these challenges and give possible recommendations on how to improve sale. It also would analyze the opportunities present in these markets for foreign software.
Through an interview with customers and re-sellers in the South African and Nigerian markets, we uncover that, high prices, competition, unawareness of subscription, to name a few, are some of the challenges resulting in poor sales. Also, using the political, economical, social, technological, legal and environmental (PESTLE) model of analysis, an overview of the socio-economic and political situation in these markets were examined. The findings from this paper would serve as a spring board for further research on this topic.
In 2008 a white paper called “Bitcoin: A Peer-To-Peer Electronic Cash System” was published by Satoshi Nakamoto. This paper describes an electronic payment system that succeeds where many have failed before. The system is called Bitcoin and it deals with the double spending problem. Also, it is a peer-to-peer decentralized system meaning that it works separately from any government or any financial institution. Bitcoin relies on cryptographic proof-of-work blocks any chance of protocol disruption. Satoshi Nakamoto called Bitcoin an electronic payment system but the public now calls it a cryptocurrency because of its similarities to a currency.
Many pessimists thought that Bitcoin could never be successful and that this technology will not have any value in the future. Despite that, a considerable amount of people believe in the possibilities of cryptocurrencies and in the possible developments that this futuristic technology could inspire, especially in the financial service sector.
This purpose of this thesis is to investigate cryptocurrencies and the financial service industry in order to examine the challenges and opportunities that cryptocurrencies deliver. Section I of the paper will look into cryptocurrencies and their mechanism. Afterwards, an analysis of whether cryptocurrencies are actual currency will be given. The next section of the thesis will cover government regulations on cryptocurrencies. Then, the paper will analyze public perception and why it is important. Section II of this thesis evaluates the current financial service system and the potential benefits of the blockchain. Central banks and moral hazards in the finance sector are examined afterwards. Then, analysis on inflation and wealth is provided. After that, a summary of the advantages and drawbacks of both the cryptocurrency system and the traditional finance service system are given, followed by a section that estimates the utilities and effects of cryptocurrencies in the future. Finally, a conclusion is derived.
Creating effective cross-cultural advertising campaigns is one of the most challenging ongoing topics in international marketing. This paper aims to apply the insights of cross-cultural neuroscience of emotion to advertising in China and Germany.
Examining the differences in cross-cultural perception of emotions will be instrumental for models used in advertisements across China and Germany, help understand the role of consumer age for the emotional reaction to advertisements and elucidate the influence of emotions on cross-cultural prejudices and memory.
Based on an expert interview conducted with the neuroscientist Dr. Henning Beck, several hypotheses were generated. In order to investigate the hypotheses, a cross-cultural survey in China and Germany was conducted testing the influence of the own-race bias on emotional advertising using the Self-Assessment Manikin (SAM). The results of the primary research suggest that the perception of emotions is culturally trained and can lead to a different emotional experience of advertising for Chinese and German citizens.
In the last few years no other innovation has been able to influence the marketing environment like neuromarketing, the new science of consumer behaviour, which combines neuroscientific techniques with marketing in order to understand brain functions in terms of marketing activities. This combination helps to improve the understanding of the influence of emotions and senses on decision-making and buying-behaviour. The aim of this study is to investigate the potential and limitations of neuromarketing, by taking a close look into published data, conducted studies and expert opinions concerning this new field of science. The published data retrieved from studies using brain-imaging techniques found that emotions and human senses influence every second in human beings’ perception and that consumers are not able to decide completely economically. Nevertheless, further research is recommended in order to gain a deeper understanding of the human brain and how it conducts
decision-making processes. Additionally, consumer neuroscience has high potential to become a commonly used technique, which sustainably supports traditional
market research. Neuromarketing seems to become a promising technique to provide consumers with desired products, services, web shops and advertising
design.
The purpose of this thesis is to examine how process mining might enhance and benefit processes to increase the competitive advantage, while also examining the difficulties businesses are facing when implementing process mining and the purpose for which they have implemented it. Presentations of cases from various industries are backed up by in-person interviews with representatives of various businesses. The findings show that process mining is a tool that users highly recommend since it produces results that have never been seen before, regardless of the field in which it is used and regardless of their initial purpose for choosing such a concept. It also emphasizes the importance of the staff and people in putting a new idea into practice, as well as their obstacles embracing anything new.
Businesses that are competing for an advantage knock on many doors. The last ten years have seen many businesses of all kinds open their doors to process mining. A notion that identifies their shortcomings, provides them with room to grow and gives them transparency. One would assume that firms' focus is on keeping costs low in today's environment, where expenses climb enormously daily, therefore that's why they introduce innovative concepts. That may be true at first, but once the concept's genuine usefulness is realized, their focus is simple to change. Companies today recognize the need of process optimization if they wish to operate with a competitive edge and have a sound business plan. Until businesses decide to test the idea themselves, the network effect is important in such situations.
Since the concept hasn't been on the market for very long and not many companies have had experience with it thus far, it was observed that the results of the literature review with regard to the content of the interviews were practically comparable.
Finally, this paper provides recommendations for a transition from the conventional business models that firms are still using to more modern technical, data-based approaches. Only a broad analysis and conclusion are possible with the sample size of eleven companies and ten specialists.
The interest in topics such as understanding the communication between product design and customer has increased dramatically in recent years. Researchers have been dedicated to understanding more of product design, its dimensions and the consumer perception of it.
The spirits industry competition is dominating in the alcoholic beverages, and the second largest spirit which has a highly competitive market, is vodka. Companies are struggling to stand out from the competition and grab the consumer attention. The following study will explore the aesthetic and symbolic dimensions of a product design and it will show how the design of the vodka bottles is communicating with the consumer. The research questions that are going to be explored are: Which parts of the aesthetic dimension are positively influencing the consumer and how does the consumer perceive the bottle shape when there is no brand influence?
In answering these questions, a secondary data has been reviewed and a questionnaire has been developed where participants will be answering attitudinal questions, open-ended questions and picture choice questions. The questionnaire has been completed from a random sample group of 92 participants of whom mostly are students.
The findings of the questionnaire indicate that angular shape and thin body of a vodka bottle are most positively appraised by the customer. In combination with a bright colour, the bottle express feelings of excitement and elegance. However, the questionnaire has been conducted with no brand logos, shapes or descriptions, and consumers still have found similarities in the shapes because of the strong influence of some world-famous brands.
This research shows that consumers are affected of how a product is designed and, that certain shapes and colours do not seem to be an option for a vodka bottle. The findings in this study are important, because a better understanding of colour-shape composition could potentially improve vodka company’s marketing strategy.
The topic of the thesis is ‘‘Identification of success patterns of the most successful SAP SFSF VARs as a base to recruit new high-potential partners. A way to achieve time to revenue efficiency for new partners joining the SAP ecosystem.’’. The whole approach is based on SAP SE, an international company providing enterprise application software with a focus on cloud solutions. The objective of the thesis is to help SAP SE to expand their cloud partner ecosystem and achieve time to revenue efficiency for new partners joining SAP ecosystem. The research question explores what are the success patterns of SAP TOP 20 SuccessFactors (SFSF) value-added resellers (VARs). The aim is to use the insights as a template to recruit new partners who show high potential for future success in reselling SAP SFSF (cloud) solutions. Currently, SAP is facing a challenge to recruit partners who are successful as VARs for cloud solutions in the small and medium size enterprises (SME) market. So far, SAP focused on increasing its market coverage by continuously expanding its Ecosystem, while the quality of the recruited partners was neglected. As a result, SAP invested a lot of resources in terms of time and money trying to onboard partners who could not deliver the expected impact. Recruiting partners who have the right patterns will decrease the resources that SAP spends on onboarding and training process while at the same time the partners will generate the revenue faster. However, SAP needs to have a clear view what a high-potential partner looks like. Therefore, it could be said, that the topic of the thesis is crucial for SAP further channel development and expansion, invested resources and indirect revenue. In order to answer the research question, the whole study is divided into seven chapters. The theoretical framework provides a general idea about the importance of partners for reselling cloud services to SMEs and what are the factors and practices that make partners successful. The empirical research explores the common success patterns of the Top 20 most successful SAP SuccessFactors value-added resellers. The author came to the conclusion that in order to be achieved time to revenue efficiency, the company should recruit only those partners who are representing the following set of success patterns: international presence, quality webpage, human capital management as a core line of business, strong digital and event marketing.
Resulting from the rapid technological advancement in the field of artificial intelligence and its implementation in the business world, intelligent systems are gradually adopted in recruitment. As this development is fast evolving and recent, there is comparatively little research about artificial intelligence in conjunction with recruitment. Hence, this thesis aims at exploring the effects of intelligent algorithms on the recruitment process and the biases involved.To investigate the topic, existing literature was analysed and primary research in form of expert interviews was conducted.The thesis describes the current state of implementation, effects on recruiters and bias as well as potential drawbacks. Overall, it was identified that artificial intelligence cannot prevent bias in personnel selection.The findings imply the need to further research the topic, particularly the implications of algorithmic bias.
Optimization of an omni-channel strategy in fashion retail – the case of Hunkemöller International
(2018)
In fashion retail, omni-channel management has become an important strategy to offer the customer a seamless shopping experience across various channels. Customers want to shop from anywhere and at any time. Therefore, retailers integrate their operations among all channels and manage them simultaneously. The customer´s interaction with the brand along various touchpoints is thereby an important factor, since the number of touchpoints along a customer´s journey is increasing. This work analyzes a fashion retailer that is already executing an omni-channel strategy, to find challenges that the company is facing and thus an approach for optimization. This is done for the example of Hunkemöller International B.V., a Dutch lingerie retailer, which is dedicated to consistently improve its omni-channel strategy.
The following work examines current literature of omni-channel management in fashion retail and sets up a framework of success factors. These are compared to the current state of the company´s omni-channel strategy through qualitative research in form of an expert interview. This research is followed by more inter-views, which give insights to the challenges that stores are facing while execut-ing omni-channel activities. In addition, the work focuses on the purchasing phase of a customer´s journey and builds a framework to investigate customer touchpoints in the respective phase. Quantitative research is carried out through an in-store customer survey that gives insights on challenges from customer´s side and on customer´s attitude towards omni-channel. Thereby a customer touchpoint analysis is conducted. The conclusion presents recommendations for Hunkemöller on how to face the challenges and optimize the current omni-channel strategy. Limitations of the research and points for future research are discussed in the end.
The goal of the following paper is to examine if Corporate Architecture can be used as a tool for Employer Branding, as both concepts gained of importance over the last years, due to the war for talents. Therefore, specific aspects of each of the theories are focused on. The focus of Corporate Architecture lies on the interior design of offices, specifically in combination with the color association theory. This theory states, that colors are associated with specific values, things or emotions. The focus of Employer Branding is set on the values of cohesion and agility, as those are key characteristics of innovative teams and organizations.
The rapid pace of change is posing a series of challenges both in industrialized and in emerging economies. Throughout history, one important measure to deal with change was to further develop technology, to find the right solution, to improve the current standard, in one word: to innovate. Over the past decades, different types of innovation have emerged. One fairly recent form is frugal innovation. The principle of frugal innovation is to build a strategic fit between affordability, quality and sustainability with the aim to create a greater value for customers while using fewer resources as capital, time or material. In view of contemporary developments like globalization, climate change, or increasing poverty which create issues across countries, industries and social classes, frugal innovation can offer solutions. Existing literature mainly reports about frugal innovation as an option to serve consumers from low income markets in developing countries. However, the concept might be already or might become in future equally crucial for industrialized economies. The purpose of this research is to investigate the future development of frugal innovation in industrialized economies. A critical question in this paper is to identify how much innovation concepts in industrialized economies differ from innovation concepts in emerging countries and in the following, to assess to what extend the frugal innovation concept would imply a reorientation for industrialized economies. The results indicate that innovators in industrialized economies still follow the typical “higher, faster, further strategy” and that different mind-sets might be necessary to introduce a frugal innovation approach. Moreover, the results show that frugal innovation offers a unique combination of principles that respond to a very high degree to present consumer, market or eco-political trends. A limitation of this paper is that in industrialized countries, hitherto there exist very few examples of frugal innovation concepts. Subsequently, the theoretical and empirical literature, which can be reviewed, is limited.
Key factors sustainability and digitalization – an analysis of countries performance and actions
(2022)
Climate change is an extremely relevant topic nowadays in everyday life, politics and even economy. Therefore, it is important to understand the dimension of this topic and be conscious about how it is affecting everyone’s life. Many people’s base of living is fading through for example crop failure or natural disasters. Next, businesses must also adapt since many governments have implemented emission caps which force organizations to restructure business processes to meet those goals. Adapting to new circumstances or ways of working is crucial to fight back menacing environmental changes and without coherent enforcement, the goal of combating global warming and tackling climate change can’t be achieved.
But how can these challenges be fought against in a meaningful way and matter in a long-term perspective? There were already some attempts made like setting a maximum for global warming worldwide. On the other hand, there is no country which can meet those in the required period of time. Next to battle the problem of global warming every country in the world has to take part and work together, or else the goals can’t be fulfilled, which can occur to be difficult and hard to execute in reality. If there is no coherency in enforcement the aim of fighting the global warming and climate change can’t be attained.
The essential query I want to obtain with this thesis is what the possibilities for countries through sustainability and digitalization to live and operate in a more renewable way are. Part of this work will be assessing Sweden’s progress and development in this field since they are pioneers in both key areas. Afterwards there will be a comparison to Morocco and Singapore which at first glance differ completely from each other to work out differences and common ground.
In the end contrasting key factors like climate and geography, politics or economy etc. will give insights about opportunities and unused potential in making the world more sustainable with the help of digitalization.
The technique of acquiring the data is mainly focused on news articles, tech, and business publications as well as governmental proclamation and reporting of environmental portals. The reasoning for this is that the topic is very up to date and the source of information needs to be as recent as possible.
The intention of the project is to generate understanding and awareness about how sustainability and digitalization can be drivers and work together in a complex sphere like environmental change.
This research study will analyze the flourish and outcomes of the sharing economy nowadays. The sharing economy has raised controversy in our society, rising significant importance on ecological and economic matters, thus it is imperative to evaluate its total effects. It is intended to discover the issues of the sharing economy model and its impacts towards sustainability and economic development. Who is being benefited by the sharing economy? A broad and deep analysis and breakdown of the structure involved by the sharing economy was made in order to clarify the overall positive and negative effects of such a model. Upon the examination of the influences and drivers of the sharing economy concerning the economy, society and ecology, awareness and insights of sustainable and economic enhancements are built. A distinctive perspective of the sharing economy is obtained based on evaluations of the relevant evidence collected.
A few years ago Porsche AG defined its “Strategy 2018”, to be followed by all subsidiaries worldwide. This includes ambitious sales and financial targets, which only can be fulfilled if Porsche becomes more efficient. One of Porsche’s core measures to reach the set targets is the development of its global dealer network. Currently, the subsidiary Porsche Middle East and Africa, responsible for the future growth in the Middle East, India and Africa, lacks this efficiency. A defined process for the set up of a new dealership in this region is not existent and tasks as well as responsibilities are not transparent among the task force.
This thesis was used to analyze the set up process of Porsche Middle East and Africa and to define an overall concept. Based on relevant literature, conducted interviews and gathered information, the required activities to successfully establish a new dealership have been identified and finally an all-encompassing concept have been created. The three stakeholders of a dealer set up, the parent company, its regional and its local presence served as informants.
The proposed concept provides Porsche Middle East and Africa and the new investors with a detailed guideline during the whole process and permits a smooth and punctual dealer set up and opening. The process integration takes Porsche Middle East and Africa a major step forward on its way to Porsche’s ‘Strategy 2018’.
Digital innovations and the opportunity to create new service-oriented business models are shaping the German power tools industry. Companies, such as Robert Bosch Power Tools GmbH strive for further differentiation and competitive advantage, as from a product-perspective the market seems to be saturated. The digital ecosystem Bosch PRO360, launched in May 2020, has high growth potential and should provide a solid basis for further digital offerings to professional craftsmen in the industry. A significant number of innovative product and service ideas, which can be integrated into PRO360 are present. Specifically, the selection of promising ideas represents a considerable challenge for innovators, thus, requires appropriate idea evaluation tools and techniques.
The aim of this thesis is to create a criteria catalogue with weighted criteria and the allocation of corresponding scale values serving as a supportive tool regarding idea evaluation procedures. To this end, a detailed literature review and analysis was executed. To gain validated conclusions of the catalogue, its application in practice was tested during five semi-structured interviews with customers of Robert Bosch Power Tools GmbH.
Results demonstrate that a standardised evaluation framework is beneficial to evaluators and, thus, should be retained for future reference. The developed framework provides clarity, transparency and security not only regarding the idea selection and decision-making process but also beyond, as it allows post-decision reviews, continuous improvement and adaption. Concerning the early stage of the project, this framework can be taken as a guidepost and support to taking the first steps towards the creation of new business models.
The current mechanisms and information sources for international students in Germany are insufficient. This thesis aims to evaluate the need for potential substitutes of preexisting information sources. Specifically, it analyzes if a commercial service provider can operate as a successful alternative. To investigate current mechanisms and their shortcoming, former information sources were assessed and evaluated. Additionally, five expert interviews were conducted gaining a time accurate evaluation of the present situation. The results show that current information sources are too bureaucratic and restricted in their actions. Nonetheless, the findings also display that there is a great need for optimal and effective access points. This thesis concludes with an analysis of a likely business model, and how it would successfully operate within the Chinese market. Conclusively, a commercial service provider has the optimal prerequisites to fulfill the current demands of international students.
This thesis explores the dynamics of digital marketing, brand positioning, and
branding strategies within the agri-food sector, and delves into the current efforts of Finca San Antonio, a Peruvian cacao farm that manufactures their own products. The rapid growth of digitalization in Peru, emphasize the changing landscape of consumer behavior and media channels. This creates a need for companies to enter the digital era and update their traditional marketing efforts, in order to cater to the new arisen needs.
The study further delves into the dimensions and strategies for brand positioning
in the agri-food industry, shedding light on the relevance of product differentiation
and market segmentation. The case of Finca San Antonio exemplifies the
incorporation of sustainability and eco-branding in building brand identity and value proposition, which is instrumental to establishing brand loyalty. Overall, this research serves as a comprehensive overview of the interplay between digital marketing and brand positioning, especially in the agri-food sector.
In recent years, the topics of new work and agile practices have received growing at-tention. The concept and mindset Working Out Loud are embedded in this field. It is described by five practices and attitudes being visible work, relationships, leading with generosity, purposeful discovery, and having a growth mindset.
The present study attempts to evaluate whether it holds that this concept is predomi-nantly adopted by employees in hierarchical companies. The underlying assumption is that employees in hierarchical settings are deprived of a sense of self-efficacy which they gain by applying Working Out Loud. The results and conclusions are based on a combination of the findings of existing academic literature and the outcomes of con-ducted interviews with Working Out Loud promoters. As the concept Working Out Loud is not yet scientifically proven, the interviews are particularly important to draw relevant conclusions. For this purpose, employees were asked questions aiming at de-fining the present organizational structure in their companies and the underlying rea-sons for them engaging in Working Out Loud practices.
The conducted interviews and analyses yielded the result that employees tend to adopt Working Out Loud practices due to an underlying missing sense of self-efficacy, among other reasons. It could be shown that although not previously selected, the in-terview sample of Working Out Loud promoters appeared to be predominantly posi-tioned in hierarchical structures. Whether this proves the hypothesis right or whether the benefit and visible change in a hierarchical context is higher than in an agile one, needs to be further analyzed in future research.
Total Hip Arthroplasty is a highly effective procedure. Precise preoperative planning is crucial for a positive patient outcome. One approach to improve patient outcomes is preoperative planning of hip implants, which could replace the currently dominant 2D planning and improve processes in dealer markets by enabling more efficient delivery. The objective of this study is to survey and measure dealers’ acceptance of a patient-specific delivery and operating room setting. The evaluation is based on the Technology Acceptance Model. A recommendation for action will be derived from the evaluation.
This study examines the acceptance of new technologies through a systematic literature review utilizing the Technology Acceptance Model. Additionally, it presents the current state of 2D and 3D planning for hip implants and analyzes the Italian and Brazilian dealer markets. The target group was surveyed quantitatively, and their acceptance was analyzed and interpreted using descriptive statistical evaluation.
The two markets share similarities in their current requirements and conditions. In Italy and Brazil, planning is done intraoperatively by surgeons, which has been identified as an obstacle on several occasions. Acceptance of the new process is therefore mixed and requires supportive measures.
The similarities between the two markets allow for uniform comparability and interpretation. However, the acceptance can be traced back to the lack of preoperative planning among surgeons. It is clear that both markets are rather critical of a switch to preoperative planning, especially 3D planning. Therefore, some measures and further research on surgeons must first be taken before a successful implementation is possible.
This thesis will examine the impact of cashless payments on E-commerce industry in India. In November 2016 Indian government banned the use of 500 INR (Indian rupee note) and 1000 INR note. Since November 2016 Indian government is encouraging cashless transaction or digital payments. There are several modes of online payments. This study will put some light on the basics and facts to understand what demonetization is and on how it increases popularity of cashless payments, the benefits, and challenges it imposes. In the end this study answers the question that if digital transactions will keep growing in India and it effects on e-commerce industry
In recent decades, the topic of increasing wealth and income inequalities has received growing attention in research. The focus was frequently placed on examining past developments and influencing factors, which might have produced the present distributions.
This thesis attempts to summarize the effects of past developments and tendencies on the distribution of income and wealth of households based on the findings of existing academic literature. An understanding of the underlying forces is particularly important to respond correctly and effectively to rising inequality. In addition, this thesis aims at presenting the distribution of income and wealth in the euro area with respect to similarities and differences across euro area countries. For this purpose, data provided through the Household Finance and Consumption Survey has been used. Furthermore, the observations have been compared to corresponding data on income and wealth distributions in the United States, allowing for a better assessment of the circumstances in the euro area. The Federal Reserve Board and the U.S. Census Bureau published data on household wealth and income in the United States, which has been utilized in this thesis. The observed points in time are 2010 and 2014.
The conducted investigations and analyses yielded the result that relevant developments have been the process of globalization, the technological advancement, the evolution of labour markets, the growing importance of capital, the changes in governmental policies and societal developments. Furthermore, it could be shown that both income and wealth tend to be unequally distributed within and between euro area countries. In fact, wealth appeared to be much more concentrated than income. Large heterogeneity across countries was detected. Nevertheless, the degree of inequality is less severe than the one observed in the United States.
In 2020 a pandemic caused the universities in Germany to close their doors for their
students. For the Hochschule Furtwangen University, it was the first time that online
classes were introduced on a large-scale. The objective of this thesis paper is to
investigate how international students at HFU Business School cope with having online
classes due to COVID-19 and to derive based on those findings a recommended course
of action.
The researcher conducted 32 semi-structured in-depth interviews with international
students, local students, professors, and university employees to examine the status quo.
A thorough literature review on studying and working from home formed the interview
questions' foundation. The interview covered several aspects of students' life, such as
studying, language development, or social factors.
Based on the findings, a recommended course of action was derived. Those 14
recommendations include practical suggestions covering different facets for the
university to implement to improve international students' ability to cope with the
restrictions caused by the pandemic and the resulting online classes successfully.