Refine
Year of publication
- 2016 (527) (remove)
Document type
- Bachelor Thesis (127)
- Conference Proceeding (112)
- Article (peer-reviewed) (106)
- Contribution to a Periodical (67)
- Part of a Book (39)
- Master's Thesis (36)
- Book (17)
- Other (7)
- Report (6)
- Doctoral Thesis (4)
Keywords
- Astronomie (10)
- Electrical impedance tomography (10)
- Security (8)
- Patent (7)
- E-Learning (6)
- Cloud computing (5)
- EIT (5)
- Marktanalyse (5)
- Cystic fibrosis (4)
- Mechanical ventilation (4)
- Parameter identification (4)
- Ventilation (4)
- AOP (3)
- Audit (3)
- Breakpoint detection (3)
- Change Management (3)
- Crowdfunding (3)
- Digital evidence (3)
- Finite element method (3)
- First order model (3)
- Innovation (3)
- Lung segmentation (3)
- Nachhaltigkeit (3)
- Pulmonary modelling (3)
- Smartphone (3)
- 1,2,4-triazinone (2)
- 172 nm (2)
- Acute respiratory distress syndrome (2)
- Agilität (2)
- Automotive (2)
- Autoregressive models (2)
- Benzoimidazole (2)
- Big Data (2)
- COPD (2)
- Carbohydrates (2)
- China (2)
- Computed tomography (2)
- Crystal structure (2)
- Cylindrical grinding (2)
- Encapsulation (2)
- Excilamp (2)
- Expatriation (2)
- Federated cloud (2)
- Glycoconjugates (2)
- Imaging (2)
- International Assignment (2)
- Internet of things (2)
- Java framework (2)
- Lung imaging (2)
- Marketing (2)
- Marketing Strategy (2)
- Metabolic syndrome (2)
- Mobile Learning (2)
- Neuromarketing (2)
- Obesity (2)
- Object oriented modeling (2)
- P2P (2)
- PEST Analysis (2)
- Patient simulator (2)
- Physolator (2)
- Plethysmography (2)
- Poster (2)
- Pulmonary perfusion (2)
- Pyridine (2)
- Recruiting (2)
- Regional lung function (2)
- Resistance exercise (2)
- Rhodamine B (2)
- Risikomanagement (2)
- Running (2)
- Service (2)
- Simulation (2)
- Social Media (2)
- Social Media Marketing (2)
- Spectral graph wavelet (2)
- Surface roughness (2)
- Sustainability (2)
- Tablet-PC (2)
- Testing (2)
- Touchpad (2)
- Whole-body electromyostimulation (2)
- Wissensmanagement (2)
- Xenon-excimer lamp (2)
- 2,4,6-trichlorophenyl (1)
- 2D airway segmentation (1)
- 2d airway segmentation (1)
- AAL-Systeme (1)
- Abdominal fat (1)
- Abrichtstäbchen (1)
- Abrichtwerkzeug (1)
- Absolute mapping (1)
- Academic careers (1)
- Accountability (1)
- Acculturation (1)
- Acetabular position (1)
- Acoustics (1)
- Active Sourcing (1)
- Active-site dynamics (1)
- Adoption of physical activity (1)
- Aid to the blind (1)
- Air surveillance systems (1)
- Airway resistance (1)
- Albumin dialysis (1)
- Albumin-binding capacity (1)
- Alternating direction method of multipliers (1)
- Alternative Anlageklassen (1)
- Ambient assisted living (1)
- Ambulante Diagnosen (1)
- American Fashion Brands (1)
- Android (1)
- Anwenderwissen (1)
- Aortic regurgitation (1)
- Aortic valve calcification (1)
- Applications of similarity (1)
- Apprenticeship Program (1)
- Arbeitsbelastung (1)
- Arbeitsleistung (1)
- Arginine (1)
- Assistenzsysteme (1)
- Assortative Mating (1)
- Astrofotografie (1)
- Astronomie, Astrofotografie (1)
- Atrium (1)
- Aufwertung (1)
- Augmented Reality (1)
- Ausbildung (1)
- Authentication technologies (1)
- Automated Advisory Services (1)
- Automatisierung (1)
- Automobil (1)
- Automobilwirtschaft (1)
- Automotive Aftermarket (1)
- Automotive Industry (1)
- Autonome Systeme (1)
- Autonomous odor detection device (1)
- Autoregressive modelling (1)
- Autostereoscopic display (1)
- Axis2 (1)
- B-to-B-Kommunikation (1)
- BCR signalling (1)
- Baby-boomer generation (1)
- Bank Performance (1)
- Banking sector (1)
- Bayesian Networks (1)
- Bayesian modeling (1)
- Beatmungstherapie (1)
- Befristete Arbeitsverhältnisse (1)
- Behavioral Finance (1)
- Behavioral interface specification language (1)
- Behinderteneinrichtung (1)
- Best Practice Austausch (1)
- Betreuer (1)
- Betriebswirtschaftliches Studium (1)
- Big data (1)
- Bildverarbeitung (1)
- Bile acid (1)
- Bimodal imaging (1)
- Bio-impedance (1)
- Biocompatible and reprocessable (1)
- Biomarker panels (1)
- Biomechanische Phänomene (1)
- Biometrics (1)
- Bioreactors (1)
- Black-Litterman Model (1)
- Bladder volume (1)
- Blinde und Sehbehinderte (1)
- Blue Ocean Strategy (1)
- Body fat (1)
- Bond Markt (1)
- Bone mineral density (1)
- Boxenlagerung (1)
- Brainperception (1)
- Branding (1)
- Budgeting (1)
- Business games (1)
- Business model (1)
- Business partner (1)
- Business studies (1)
- CBN-grinding wheel (1)
- CD-ROM (1)
- CEP (1)
- CFR PEEK (1)
- CLL (1)
- CO2-Emission (1)
- CSR (1)
- CXF (1)
- Cardio-metabolic risk (1)
- Cardiovascular (1)
- Category Management (1)
- Cell tests (1)
- Chemokines (1)
- Chemoresistance (1)
- Chemoselectivity (1)
- China Marketing Strategy (1)
- Chronic kidney disease (1)
- Click chemistry (1)
- Cloud forensic challenges (1)
- Cloud forensic solutions (1)
- Co-Innovation (1)
- Co-creation (1)
- Cochrane Review Map (1)
- Cognition (1)
- Collaborative Information Behavior (1)
- Collision avoidance (1)
- Commercial Entrepreneurship (1)
- Commitment (1)
- Community of Practices (1)
- Community-dwelling older people (1)
- Competitive advantage (1)
- Complex eventpProcessing (1)
- Computer architecture (1)
- Computer assisted surgery (1)
- Computing Market (1)
- Conformational entropy (1)
- Container (1)
- Continuous authentication (1)
- Corporate Social Responsibility (1)
- Corporate social responsibility (1)
- Cross Selling (1)
- Cross Selling Coordinators (1)
- Crowdfunder (1)
- Crowdlending (1)
- Crowdsourcing (1)
- Cultural Differences (1)
- Current pattern (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Cutting forces (1)
- DEAP (1)
- DLC PECVD (1)
- Damenmode (1)
- Data privacy (1)
- Data quality (1)
- Decision Making (1)
- Decision support (1)
- Demographischer Wandel (1)
- Denial of service (1)
- Design by contract (1)
- Diamond grinding wheel (1)
- Diaphragm (1)
- Dielectric electroactive polymer (1)
- Dielectric strength (1)
- Difluorophenyl (1)
- Digital forensics (1)
- Digitale Einkaufsliste (1)
- Digitale Medien (1)
- Digitalisation (1)
- Direct bonding (1)
- Diskriminierung (1)
- Disruptive Innovation (1)
- Distortion (1)
- Distributed OSGi (1)
- DoS (1)
- Docker (1)
- Dressing of grinding wheels (1)
- Drivers of Innovation (1)
- Dry grinding (1)
- Dual Career Couples (1)
- Dynamic Pricing (1)
- E-collaboration (1)
- EPN (1)
- Early diagnosis (1)
- Economic History (1)
- Economy (1)
- Education (1)
- Elastance (1)
- Electrical bioimpedance (1)
- Electrical stimulation (1)
- Electrochemical etching (1)
- Electroencephalography (1)
- Elicitation study (1)
- Emotional rewards (1)
- Endoskopische Sichtprüfung (1)
- Energiemanagement (1)
- Energiewende (1)
- Energy (1)
- Energy engineering (1)
- Engineering Industry (1)
- Enterprise 2.0 (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurship (1)
- Erneuerbare Energien (1)
- Escherichia coli (1)
- Eudaimonia (1)
- European Countries (1)
- Event processing (1)
- Event processing networks (1)
- Evidenz-Mapping (1)
- Evidenzbasierte Gesundheitsversorgung (1)
- Exercise frequency (1)
- Exercise protocol (1)
- Exercise testing (1)
- Exercise training (1)
- Experienced space (1)
- Exploit (1)
- Extracorporeal liver support (1)
- FDT (1)
- FIFA Football World Cup 2006 (1)
- FOM (1)
- Fall prevention (1)
- Family-owned businesses (1)
- Farb- und Formerkennung (1)
- Fashion Industry (1)
- Fat mass (1)
- Feedback in Organisationen (1)
- Fehleranalyse Methoden (1)
- Female scientists (1)
- Ferrocene (1)
- Field Device Tool (1)
- Finance (1)
- Financial Intermediaries (1)
- Finanzierung (1)
- Finite-Elemente-Methode (1)
- Flow limitation (1)
- Fluid simulation (1)
- Fluorescence (1)
- Focus groups (1)
- Fondsgebundene Lebensversicherung (1)
- Food security (1)
- ForcePad (1)
- Forecasting (1)
- Forensic acquisition (1)
- Forensic analysis (1)
- Formation (1)
- Frequency domain filtering (1)
- Fulfillment of outcome expectancies (1)
- GKV- Routinedaten (1)
- Galvanische Bindung (1)
- Gamification (1)
- Gaming (1)
- Gamma distribution (1)
- Gas sensor (1)
- Gaze tracking (1)
- Gender equality (1)
- Gender-Marketing (1)
- German Economy (1)
- German Labor Market (1)
- German autos (1)
- Germany (1)
- Geschlecht (1)
- Geschäftsentwicklung (1)
- Gewährleistungsabwicklung (1)
- Giant (1)
- Global Mobility (1)
- Global climate change (1)
- Gluteus medius (1)
- Gradient Projection for Sparse Reconstruction (1)
- Gradient based method (1)
- Grinding tools (1)
- HFU (Hochschule Furtwangen/ Furtwangen University) (1)
- HPC (1)
- HVPC (1)
- Happiness (1)
- Haptic feedback (1)
- Hardware (1)
- Hedonia (1)
- Hidden Champions (1)
- Hierarchical approach (1)
- High efficiency deep grinding (1)
- High voltage insulation layers (1)
- Higher Education Exports (1)
- Hip abductor (1)
- Hip arthroplasty (1)
- Holistic Innovation Process (1)
- Homographie (1)
- Hotplate (1)
- Human Resource Management (1)
- Human Resources (1)
- Human Resources Management (1)
- Hypoxic effects (1)
- Händlerzufriedenheit (1)
- INKA 4 (1)
- Identifikation (1)
- IgD (1)
- IgM (1)
- Image fusion (1)
- Image quality (1)
- Image reconstruction (1)
- Impact of display operating parameters (1)
- Implant (1)
- Indiegogo (1)
- Industrial research (1)
- Industrie 4.0 (1)
- Infiltration (1)
- Influencing Programs (1)
- Information Systems (1)
- Informationssicherheit (1)
- Initiative "FRAUEN unternehmen" (1)
- Inkjet-printed p-type semiconducting metal oxide (1)
- Innovations (1)
- Inspiratory muscle loading (1)
- Institutional Investors (1)
- Insulation (1)
- Integration (1)
- Intelligente Vernetzung (1)
- Intercultural Differences (1)
- Interdisciplinary health team (1)
- International Assignments (1)
- International Education Management (1)
- International Management (1)
- International Trade (1)
- International business study (1)
- International cooperation (1)
- Internationaler Vertrieb (1)
- Interne Validierung (1)
- Interprofessional relations (1)
- Invarianztransformation (1)
- Inverse problem (1)
- Investitionen (1)
- Investitionsgütermarketing (1)
- Investitionsrechnung (1)
- Investment (1)
- Investment Vehicle (1)
- JSGF Grammar (1)
- Java Programmierung (1)
- Java modeling language (1)
- Kamera (1)
- Kickstarter (1)
- Klimaschutz (1)
- Kollaborationsplattform (1)
- Kollaboratives Schreiben (1)
- Kommissioniersysteme (1)
- Kommunikationscontrolling (1)
- Kompetenz (1)
- Kompetenzentwicklung (1)
- Kompetenzmanagement und Innovation (1)
- Konkurrenzanalyse (1)
- Konsumentenverhalten (1)
- Kopfverletzungen (1)
- Kulturdimensionen (1)
- Kundenumfrage (1)
- LEAD-Navigator Hettl (1)
- LLLT (1)
- Lagersysteme (1)
- Laser-conditioning (1)
- Latin America (1)
- Layers (1)
- Lean body mass (1)
- Left (1)
- Lenses (1)
- Lifelogging (1)
- Ligation (1)
- Lineare Separierbarkeit von Textklassen (1)
- Liver failure (1)
- Load Balancing (1)
- Local backside contacts (1)
- Low-cost (1)
- Lung function testing (1)
- Lung mechanics (1)
- Lung-protective ventilation (1)
- M-Learning (1)
- MEMS (1)
- Macroeconomic Conditions (1)
- Macroeconomics (1)
- Maintenance of physical activity (1)
- Marke (1)
- Markenimage (1)
- Market Analysis (1)
- Market Entry Modes (1)
- Market Research (1)
- Market Segmentation (1)
- Marketing Trend (1)
- Marketing- Mix (1)
- Marketingkonzept (1)
- Marktforschung (1)
- Mathematical modelling (1)
- Mechanical strain (1)
- Medical devices (1)
- Medical engineering (1)
- Mehrkörpersimulation (1)
- Membranes (1)
- Meta-analysis (1)
- Metabolic risk (1)
- Metal coating (1)
- Metal-bond (1)
- Metastasis (1)
- Micro electrochemical machining (1)
- Microelectronics (1)
- Mindestkurs (1)
- Minimal invasive surgery (1)
- Minimum effective dose (1)
- Mitarbeiterbefragung (1)
- Mitarbeiterführung (1)
- Mitral (1)
- Mobile Assistenzsysteme (1)
- Mobile work (1)
- Mobility (1)
- Modeindustrie (1)
- Model based optimization (1)
- Model-based decision support (1)
- Modellhierarchie (1)
- Modelling (1)
- Monetary Policy (1)
- Motion pictures (1)
- Mouse model (1)
- Mucus plugging (1)
- Multi-omics (1)
- Multi-scales wavelet transform (1)
- Multiculturalism (1)
- Munkres (1)
- Muscle activation (1)
- Muscle strength (1)
- NMR spectroscopy (1)
- NPWT (1)
- Nachhaltigkeitsberichterstattung (1)
- Naturdiamant (1)
- Navigation aid (1)
- Net Interest Income (1)
- Neue Arbeitswelt (1)
- New Product Development (NPD) (1)
- New Work (1)
- Non-linear autoregressive model (1)
- Non-linear modelling (1)
- Nonprofit Organizations (1)
- Nonprofit-Organisationen (1)
- Normalismus (1)
- Nuance NDEV (1)
- Nucleoside monophosphate kinase (1)
- OER (1)
- OPC (1)
- OPC UA (1)
- OPC Unified Architecture (1)
- OSGi Service Architecture (1)
- Objekterkennung (1)
- Observers (1)
- Obstructive lung disease (1)
- Obstructive lung disease (1)
- Oligosaccharides (1)
- Online-Shops (1)
- Onpage (1)
- Onset (1)
- Open Innovation (1)
- Open Platform Communications (1)
- Open-source software (1)
- OpenEars (1)
- Operando spectroscopy (1)
- Operator training simulators (1)
- Optoelectronics (1)
- Orientation scheme (1)
- Orthotop (1)
- Osseointegration (1)
- Outsourcing (1)
- Overinflated (1)
- Oximes (1)
- PVD (1)
- PaaS Management (1)
- Participation rate (1)
- Particle modeling (1)
- Partnership Model (1)
- Parylene (1)
- Parylene C (1)
- Passive touch (1)
- Patientensimulator (1)
- Peer-to-Peer (1)
- Performance evaluation (1)
- Personalarbeit (1)
- Personalbeurteilung (1)
- Personalbeurteilungssystem (1)
- Pharmaceutical Industry (1)
- Photovoltaik Branche (1)
- Physical activity (1)
- Physical fitness (1)
- Physical simulation (1)
- Physiological model (1)
- Physiological modeling (1)
- Physiological modelling (1)
- Physiologische Modellbildung (1)
- Physiology (1)
- Physiotherapie (1)
- Picosecond laser (1)
- Plaque (1)
- Plasma (1)
- Plastic electrode-tool (1)
- Pleasantness (1)
- Pocketsphinx (1)
- Point of Sale (1)
- Point of Service (1)
- Polymer concrete (1)
- Porous silicon (1)
- Porter's Five Forces (1)
- Portfolio Theory (1)
- Positionierung (1)
- Positioning (1)
- Posterpräsentation (1)
- Postmenopausal women (1)
- Postrheumatic (1)
- Power systems (1)
- Precision/Recall-Breakeven-Point (1)
- Predictive preventive personalized medicine (1)
- Premium car segment (1)
- Prior information (1)
- Privacy (1)
- Private Altersvorsorge (1)
- Private Equity (1)
- Process engineering (1)
- Produktlösungen (1)
- Produktmarketing (1)
- Professional role (1)
- Profiling (1)
- Prototyp (1)
- Prozessauswahl (1)
- Pulmonary elastance (1)
- Pulmonary function testing (1)
- Pursed lip breathing (1)
- Qt (1)
- Quality evaluation (1)
- Qualitätssicherung (1)
- Quantified Self (1)
- Quantitative Easing (1)
- RPG (1)
- Rare diseases (1)
- Raspberry Pi (1)
- Re-identification (1)
- Re-recognition (1)
- Real-time imaging (1)
- Recruitment/derecruitment (1)
- Reentry (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Regenwassernutzung (1)
- Regional Marketing (1)
- Regurgitation (1)
- Rekonstruktion (1)
- Repatriation (1)
- Respiratory inductance plethysmography (1)
- Respiratory mechanics (1)
- Respiratory system (1)
- Retail Industry (1)
- Return on Assets (1)
- Revenue Maximization (1)
- Reverse culture shock (1)
- Risk analysis (1)
- Robo-Advisor (1)
- Roboterschwärme (1)
- Rollenspiele (1)
- SAP BPC (1)
- SEO (1)
- SOA (1)
- SOAP (1)
- SPECT (1)
- SVM (1)
- SWOT Analysis (1)
- SaaS (1)
- Sales Concepts (1)
- Sarcopenia (1)
- Sarcopenic obesity (1)
- Sarcophenia (1)
- Scenario planning (1)
- Schlaganfall (1)
- Schreibrollenspiele (1)
- Schweizer Franken (1)
- Second Screen (1)
- Secondary current distribution (1)
- Sekundärdaten (1)
- Selbstoptimierung (1)
- Self-Tracking (1)
- Sensor based (1)
- Service Engineering (1)
- Service Innovation (1)
- Service Parameters (1)
- Service Prototyping (1)
- Shared Service Center (1)
- Shared Services (1)
- Shopper Marketing (1)
- Signal pre-processing (1)
- Sigreturn Oriented Programming (1)
- Silicon (1)
- Silicon anodization (1)
- Similarity measure (1)
- Single-grain scratch (1)
- Skeletal muscle mass (1)
- Skin Microbiota (1)
- Small and Medium Enterprises (SME) (1)
- Small cell lung cancer (1)
- Small-business marketing (1)
- Smallholders (1)
- Smart Home (1)
- Smart Social eLearning (1)
- Smart city (1)
- Smart home (1)
- Smart mobility in Germany (1)
- SnO2 (1)
- Social Entrepreneurship (1)
- Social Influence (1)
- Social Learning (1)
- Social Software (1)
- Social entrepreneurship (1)
- Social media (1)
- Software oriented architecture (1)
- Softwareentwicklung (1)
- Solid lubricant (1)
- South Korea (1)
- Soziale Medien (1)
- Sparse recovery (1)
- Speech API (1)
- Speech Recognition (1)
- Spinal cages (1)
- Spiral free surface (1)
- Spirometry (1)
- Sporting Goods Retail (1)
- Stability (1)
- Stages of behavior (1)
- Start-up (1)
- Stationäre Behindertenhilfe (1)
- Steel inserts (1)
- Stenosis (1)
- Stereo Vision (1)
- Stereo image processing (1)
- Strategic responses, (1)
- Strategy (1)
- Structuring (1)
- Structuring of grinding wheels (1)
- Submerse cultivation (1)
- Suchmaschinen-Optimierung (1)
- Superposition principle (1)
- Supply Chain (1)
- Support vector machine (1)
- Survey (1)
- Sustainable agriculture (1)
- Syrian Refugees (1)
- TAVI (1)
- TOPSIM General Management II (1)
- TVAL3 (1)
- Tactile actuator (1)
- Tactile display (1)
- Tactile maps (1)
- Tactile stimulation (1)
- Teams (1)
- Technology Acceptance (1)
- Technology Acceptance Model (1)
- Technology teaching project (1)
- Text Kategorisierung (1)
- Text-to-Speech (TTS) (1)
- Thailand (1)
- Three-dimensional electrical impedance tomography (1)
- Threshold loading (1)
- Thrift (1)
- Total variation (1)
- Tourismus (1)
- Training Simulators (1)
- Transaction Cost (1)
- Transparent authentication (1)
- Trapped Air (1)
- Triazoles (1)
- Turkey (1)
- Twitch transdiaphragmatic pressure (1)
- UTAUT2 (1)
- UV/vis (1)
- Umweltbranche (1)
- Unternehmensplanspiele (1)
- Unternehmensstrategie (1)
- Unternehmerinnen (1)
- Urinary dysfunction (1)
- Usability (1)
- User authentication (1)
- VUCA (1)
- Valve (1)
- Variable splitting (1)
- Velcro principle (1)
- Ventilation distribution (1)
- Ventilation inhomogeneity (1)
- Ventilation monitoring (1)
- Ventilator induced lung injury (1)
- Ventilator-induced lung injury (1)
- Vermarktungsstrategie (1)
- Vertebral fracture (1)
- Verteilte Systeme (1)
- Video impression (1)
- Virtual Reality (1)
- Virtualization (1)
- Viscoelastic model (1)
- Visualization (1)
- Visually impaired (1)
- Vitrified bonded grinding wheels (1)
- Vortrag (1)
- WB-EMS (1)
- WS-Attacker (1)
- Warehouse Management (1)
- Web service (1)
- Webdesign (1)
- Werkstatt (1)
- Wheel loading (1)
- Wheel topography (1)
- Wireless connectivity (1)
- Wolframkarbid (1)
- Women professionals (1)
- Workshops (1)
- Wound healing (1)
- WriRo (1)
- XBee (1)
- algorithm-based portfolio construction (1)
- business models, marketing, communication, pricing (1)
- business process management (1)
- cBN grinding wheel (1)
- communication strategies (1)
- crowdfunding (1)
- deutscher Einzelhandel (1)
- e-Commerce (1)
- eLearning (1)
- economic shocks (1)
- evolution of music distribution (1)
- face-to-face interaction (1)
- global economics (1)
- iOS (1)
- industrial symbiosis (1)
- innovation (1)
- key performance indicator (1)
- lean management (1)
- merchant (1)
- mobile Zahlungssysteme (1)
- mobile payments (1)
- music streaming (1)
- organizational change management (1)
- performance management (1)
- qualitative data evaluation (1)
- reputation (1)
- retail industry (1)
- stakeholder analysis (1)
- successful implementation (1)
- technology (1)
- technology adoption (1)
- the Great Depression (1)
- van der Waals force (1)
- war (1)
- waste management (1)
- work-life (1)
Course of studies
- IBW - Internationale Betriebswirtschaft (80)
- IBM - International Business Management (46)
- IMM - International Management (15)
- MBA - International Business Management (13)
- EMBA - Executive Master of International Business Management (7)
- OMB - OnlineMedien (2)
- WIB - Wirtschaftsinformatik (2)
- SSM - Security & Safety Engineering (1)
In this master thesis a marketing strategy of a launch and expansion on the global medical devices market of a new product (AED NG) by a German middle-size enterprise Metrax GmbH is developed. In order to exploit growth opportunities three levels are investigated – internal situation of the manufacturer, competitive landscape and global AEDs market. Analyses of the company and its competitors reveal current market situation and position of the company on it. Various methods of used strategic analyses (PEST, Porter’s Five Forves, SWOT, interviews conduction with competitors, distributors, and employees of Metrax etc.) enable to create a strategy canvas of AEDs market in accordance to “Blue Ocean Strategy” framework and to formulate main propositions of the strategy concerning product. Research of special features of regional markets enables to define the most lucrative and perspective markets to expand for Metrax. After defining and proving growth opportunities assessment of risks and requirements necessary for implementation is made. Finally, an outline of strategic propositions and main milestones for their implementation are summarized into the concluding part.
Current work aimed to conduct the market research for premium surgical power systems market segment in China. Qualitative and quantitative primary and secondary researches were completed in order to set the right strategical direction for service, weight the opportunities in the market, set the right models and methods for service. Research results are describing the demand on service, mechanics of the business and the benchmark of the segment. Customer's profile, sales channels, service portfolio and 5 Ps for the service of surgical power systems were completed.
FEM Based Modeling of Cylindrical Grinding Process Incorporating Wheel Topography Measurement
(2016)
Die Zielsetzung dieser Bachelorarbeit ist es, die Grundlagen der Globalisierung und Internationalisierung und dessen Bedeutung für Unternehmen zu beleuchten. Nach dem die Internationalisierungsstrategien bspw. Strategien der Markterschließung und Markeintrittsformen mit ihren jeweiligen Vor- und Nachteilen vorgestellt wurden, soll anhand einer PEST- Analyse das Land Russland als potenzielles Land für den Markteintritt analysiert werden. Des Weiteren sollen relevante Informationen über den russischen Markt, im allgemein sowie im Bereich der Medizintechnik, gesammelt werden. Zusätzlich sollen die Ergebnisse des Experteninterviews, nach der Analyse und Bewertung, in die Marktanalyse mit einfließen, um in der Folge eine erfolgreiche Markteintrittsstrategieempfehlung für iSYS Medizintechnik GmbH zu entwickeln.
Assessment of Lung Recruitment by Electrical Impedance Tomography and Oxygenation in ARDS Patients
(2016)
Due to the increasing internationalisation and globalisation of competition, companies become more and more international. The commercialisation of products and services in different countries means, that companies are often confronted with cultural differences. By reason of these cultural differences it can happen, that the advertising remains inefficient, because the target group can’t understand the message. The most failures in international marketing happen because of the neglect of cultural differences. Therefore every international company should carefully think about a differentiation or standardisation of their products and advertising in other countries. The aim of this work is to identify the cultural differences in communication and advertising and therefore show the difficulties which can be connected with international products and advertisement. Furthermore this work should demonstrate how culture can affect advertisement and explore if there is a potential for standardisation in international marketing. The focus of this work is on cultural diversity and the impact on international marketing. To find out more about the perception of international advertisement an online questionnaire was created. Therefore it was possible to gain important information. This questionnaire and the literature research lead to the conclusion of this work. The questionnaires as well as the literature research are showing that it is very difficult to achieve a total standardisation in international marketing. Although people are using worldwide almost identical products, the cultural differences are still too great for a global market. Advertisement which is created for a specific market seems more often reliable and comprehensible. However for some parts of the marketingmix a standardisation is definitely possible. Therefore the best strategy for companies is to use a mix between differentiation and standardisation. Cultural differences will still remain in the future. The consideration of cultural differences in the future will therefore lead to a competitive advantage. Companies should pay attention to culture diversity, although it can lead to higher costs, to achieve the best results in international markets.
Maßnahme einer Social Media Marketing Strategie des Schwarzwälder Freilichtmuseums Vogtsbauernhof
(2016)
Nowadays, in times of saturated markets, there may be observed an intensified competition among companies, while at the same time needs and demand of the customers are increasing as well. To counteract this growth of competition, companies need to continuously implement new and innovative strategies, if they don’t want to lose any market share among their market competitors. Under such conditions, innovated business modules and new market technologies have to be developed through the usage of Digitalization and the Internet and, especially the usage of Social Media; creating a new Touchpoint to deal with the customers, where companies can better get to know their requirements, enabling them better to serve the market and satisfy customer needs. Keeping this in mind, many large international companies already recognized the importance of Social Media within their business model, but until now they don’t have any real strategic plan yet in place to backup, utilize and exploit the situation over longer periods of time. The Schwarzwälder Freilichtmuseum Vogtsbauernhof, also recognized this important aspect and is already using Social Media, but until now, without any Strategic Plan or Model too. Beyond this the objective of this Bachelor Thesis is to create a complete a Strategic Model as well as some further strategic actions for the Schwarzwälder Freilichtmuseum Vogtsbauernhof, to adapt to changing market conditions and not to fall behind the competition but to excel above them. To achieve this objective, a Company and Competitor Analysis has to be carried out as an answer, if such a strategic implementation in Social Media might be useful for the business model of the Schwarzwälder Freilichtmuseum Vogtsbauernhof or not. Verifying this analysis, some Strategic Models from the literature will be presented, and applied as a combination at the business model of the company. As a different point of view, an empirical study will be used to apply the created Strategic Model in a suited way into practice. Due to this application, as well as due to some further Strategic Actions, there will be improved some already existing Social Media channels. Furthermore there will be established one completely new Social Media channel. To prove the success of the Strategic Model and its additional actions, a second empirical study and some Monitoring tools will be used as a measurement at the end of the Thesis. The results of the Company Analysis could be interpreted as first evidence, that a general strategic implementation of Social Media for the business model of the Schwarzwälder Freilichtmuseum Vogtsbauernhof might be useful. Additionally both methods of measuring results and performance show a partial success of the implemented Strategic Model which could be interpreted as a competitive advantage at least in the short run. This Thesis is especially written for the Online Marketing department of the Schwarzwälder Freilichtmuseum Vogtsbauernhof, but it doesn’t mean that for any other person, which isn’t part of the company, it might be completely useless. The Thesis is also directed to all the people, which already had recognized that classical Marketing methods won’t work any longer, and because of this, are looking for some digital alternatives. Because of this the results might be used as an inspiration or as a special kind of guide to establish a strategic presentation within Social Media.