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- Supply chain management (4) (remove)
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In this work we will study this field with a very concrete example, which is the large American multinational Amazon. We will talk more particularly about customer centric supply chain, which is still different from supply chain management. While analyzing this special form of supply chain management, we will also look at its potential impact on today's society with the international distribution market. First, we will define the main aspects of the work such as supply chain management, Amazon, e-commerce and customer experience. Then we will analyze the company's customer centric supply chain. Finally, we will study the possible consequences of the company on the international distribution market.
The automotive after-sales business’ emphasis is on customer retention which it accomplishes by providing services such as maintenance, reparation and spare parts supply. However, not only the rapid supply of spare parts impacts customer satisfaction, but also the service of providing customers with an accurate delivery date. In this context, the Critical Parts Management department at the Mercedes-Benz Customer Assistance Center plays a crucial role because their scope of responsibility is the management of parts bottlenecks in the Mercedes-Benz after-sales logistics chain for wholesalers and retailers located worldwide. This thesis aims on establishing a rating of improvement recommendations whose implementation can positively influence the delivery date accuracy. Hence, the scope of the analysis comprises an initial assessment of the current situation and the main driving factors that impact the delivery date accuracy. This study relies on qualitative and quantitative data collection via primary research. The examination of the collected data reveals that deliveries usually occur within the scheduled week but most often not on the scheduled day. The noncompliance of involved departments to target specifications and department internal factors were identified as sources of inaccurate delivery dates. Consequently, the analysis concludes with both, external and internal improvement recommendations which are ranked according to their feasibility and possible impact considering a customer and a business centric perspective. A conceptual design of improvements identifies the composition of a reporting team to be very beneficial for both, Critical Parts Management and its customers. This term paper creates value to the department by offering a foundation to a process optimization approach. If further recommendations are implemented and continuously tracked, an increased customer satisfaction and a reduction of waste of time and money is expected to be accomplished.
Die digitale Transformation stellt das Supply Chain Management vor große Herausforderungen. Es muss Antworten und Lösungen finden, um in einem global vernetzten Marktumfeld die Wettbewerbsfähigkeit der Supply Chain sicherzustellen. Das Konzept der Blockchain und der Smart Contracts versprechen großes Potenzial. Gerade im Bereich der Prozessautomatisierung und der Kostensenkung, durch das Entfallen bisher notwendiger Clearingstellen. Allerdings stellt sich auch immer die Frage nach der Datensicherheit und Schutz vor unbefugter Manipulation. Ziel dieser Arbeit ist es Anwendungsmöglichkeiten und Potenziale einer Blockchain und Smart Contracts im Supply Chain Management zu identifizieren und zu beschreiben