Deutsch
Login
Open Access
Home
Search
Browse
Publish
FAQ
Volltext-Downloads (blau) und Frontdoor-Views (grau)
Schließen
Refine
Author
Schulten, Matthias B. (20)
(remove)
Year of publication
2015
(7)
2013
(4)
2016
(4)
2017
(3)
2012
(1)
2014
(1)
Document type
Conference Proceeding
(11)
Part of a Book
(5)
Article (peer-reviewed)
(3)
Contribution to a Periodical
(1)
Language
German
(10)
English
(10)
Has full text
No
(20)
Is part of the Bibliography
Yes (20)
(remove)
Keywords
Affective commitment
(1)
Attitude toward the Ad
(1)
Attitudinal and behavioural a cceptance
(1)
Content congruence
(1)
Crowdsourcing
(1)
Customer loyalty
(1)
Design congruence
(1)
Ease of use
(1)
Location based mobile couponing
(1)
Native advertising
(1)
+ more
20
search hits
1
to
20
Export
BibTeX
CSV
RIS
20
10
20
50
100
Sort by
Year
Year
Title
Title
Author
Author
User-Generated Brand Storytelling: Nutzer als Storyteller und User-Generated Content als Instrumente der Markenführung
(2016)
Hennig, Carsten W.
;
Ruf, Oliver
;
Schulten, Matthias B.
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
(2016)
Schulten, Matthias B.
;
Eckerle, Felix
Social Branding
(2013)
Schulten, Matthias B.
Return on Social Branding
(2012)
Schulten, Matthias B.
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
(2015)
Schulten, Matthias B.
;
Rauch, Michaela
Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Online User Reviews: Towards an Integrative Perspective
(2016)
Schulten, Matthias B.
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Markenführung in Mehrkanalsystemen
(2013)
Schulten, Matthias B.
Kundenpräferenzen im Mobile-Location-Based-Couponing
(2015)
Schulten, Matthias B.
;
Rudigier, Silvia
;
Stolz, Patricia
Going Native: Choosing the Right Strategy as a Publisher
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Gamification in der Unternehmenspraxis: Status quo und Perspektiven
(2014)
Schulten, Matthias B.
Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
(2013)
Rauch, Michaela
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Eine Marke aufzubauen braucht Zeit
(2015)
Schulten, Matthias B.
Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
(2015)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Brand Management Competences in an Increasing Digital World: A Qualitative Study
(2016)
Mertens, Artur
;
Schulten, Matthias B.
;
Knahl, Martin
;
Furnell, Steven
Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
(2017)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Blitz, Patrick
;
Decker, Alexander
Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
"Gekaufe Sympathie": Eine explorative Untersuchung zur Praxis von Facebook-Fankäufen
(2015)
Sellak, Melanie
;
Schulten, Matthias B.
;
Pietsch, Gotthard
1
to
20