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Schulten, Matthias B. (10)
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2015
(4)
2017
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2013
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Conference Proceeding
(8)
Article (peer-reviewed)
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English (10)
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Keywords
Affective commitment
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Attitude toward the Ad
(1)
Attitudinal and behavioural a cceptance
(1)
Content congruence
(1)
Crowdsourcing
(1)
Customer loyalty
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Design congruence
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Ease of use
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Location based mobile couponing
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Native advertising
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Optimal Design of Online Sweepstakes and Contests: A Conjoint Analysis
(2013)
Schulten, Matthias B.
;
Rauch, Michaela
Affective Commitment and Customer Loyalty in Crowdsourcing: Antecedents, Interdepencies, and Practical Implications
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Crowdsourcing in Retail: The Influence of Process Satisfaction and Sense of Virtual Community on Affective Commitment and Customer Loyalty - An Experimental Study
(2015)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Pietsch, Gotthard
Generating Customer Loyalty Through Crowdsourcing: Evidence From an Experimental Study
(2015)
Schulten, Matthias B.
;
Schäfer, Fabian
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
(2015)
Schulten, Matthias B.
;
Rauch, Michaela
Brand Management Competences in an Increasing Digital World: A Qualitative Study
(2016)
Mertens, Artur
;
Schulten, Matthias B.
;
Knahl, Martin
;
Furnell, Steven
The Psychology of Online User Reviews: Creating Website Satisfaction and Purchase Intentions Through Online User Reviews
(2016)
Schulten, Matthias B.
;
Eckerle, Felix
Attitudinal and Behavioural Acceptance of Location Based Mobile Couponing (LBMC): The Role of Perceived Usefulness, Ease of Use, and Privacy Risks
(2017)
Schäfer, Fabian
;
Schulten, Matthias B.
;
Blitz, Patrick
;
Decker, Alexander
Going Native: Choosing the Right Strategy as a Publisher
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
Native Advertising: The Effect of Design and Content Congruence on Attitude toward the Ad and Publisher Credibility
(2017)
Leister, Lukas
;
Schulten, Matthias B.
;
Decker, Alexander
1
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