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Hubert Burda Media ist ein international agierendes Medienunternehmen, das unter anderem in den Segmenten Woman, Luxury Lifestyle, Living und Food aktiv ist. Das Unternehmen befindet sich auf Expansionskurs und ist dabei bestrebt, neben dem Ausbau weiterer Geschäftsfelder (z.B. Digital), sein Wachstumspotenzial durch Internationalisierungsaktivitäten bestehender Zeitschriftentitel in anderen Märkten auszuschöpfen.
Die Koch- und Genusszeitschrift SAVEURS wird vom Burda Verlag Editions Hubert Burda Media in Paris publiziert und wurde bereits in Russland und Deutschland lanciert. Nach der Einführung der Zeitschrift auf anderen Märkten außerhalb des Heimatmarktes, soll das Potential für eine erfolgreiche Einführung auf dem brasilianischen Markt untersucht werden.
Numerous, if not all, companies are faced with the very same challenge: To train their employees and to qualify them regarding ever new topics. But whilst enterprises are already cooperating in other business areas for quite some time, they do not (yet) share training materials treating the same topical areas. This thesis approaches this issue and thereby takes the first step in developing research on cross-company Content Sharing. This means the sharing of training materials between businesses. More specifically, the paper examines the question how the success of such a cooperation can be measured, to which extent success is likely to be achieved and how it can be developed. The work’s basis is formed by the scientific knowledge on inter-organizational cooperations and on learning objects. Starting from this point in-depth literature analysis and expert interviews were carried out. This resulted in the creation of the Evaluation-Criteria Framework for Content Sharing Cooperations. This model consists of four categories that group together ten evaluation criteria, 33 sub-criteria and 76 examination
elements. Subsequently the model was applied to a collaboration between Robert Bosch GmbH and DEKRA S.E., aiming at the joint development of training documents. To examine this inter-organizational relation a case study research was carried out. For this end various qualitative (interview, participant observation) and quantitative (questionnaire, cost calculation) methods. Seven out of then criteria were identified as fulfilled. The saving of five working days’ time as well as participant’s satisfaction can be emphasized. An unambiguous statement regarding costs, however, cannot be made. Finally, identified problems suggest that a thorough definition of target groups and their needs and requirements are of utmost importance for content sharing cooperations. The same holds for establishing the role of a (ideally company-independent) coordinator. In conclusion it can be recognized, that the Evaluation-Criteria Framework constitutes a reality-tested model which is also suitable for future research; like, for example, additional case studies to confirm validity of the second insight gained in this paper: Sharing training contents seems to be a promising approach for companies operating within the
knowledge society.
This paper elaborates the effectiveness of marketing channels for startups in all stages of their startup lifecycle. The focus here is put on startups operating in the German market. In general, nine out of 10 businesses fail within their first three years of operations. Even though there seem to exist numerous “how-to” guides and advices on how to run a startup, there are none giving a reasonable answer on customer acquisition strategies and on the effectiveness of channels startups may consider for their survival. Finding out common best practices for marketing should prevent the high failure rate that the market for startups undergoes. By investigating latest research findings and conducting expert interviews, this paper recommends best practices for a successful customer acquisition strategy and shows valuable insights based on an analysis of real startup cases. The results of the analyses reveal that a successful customer acquisition strategy does not depend on one marketing channel but rather on an interaction between all marketing channels providing overall consistency in communication. Furthermore, the stage of the startup is of utmost importance as the focus on different channels changes depending on its stage. This paper should not serve as a guide but rather as an inspiration for future marketing strategies considered by startups in their early stage.
Background
The recent worldwide financial crisis that occurred in last quarters of 2007 up until mid 2009 was accompanied by the massive failure of many financial institutions and liquidity providers. Investment banks and other institutionalized financial investors were unsuccessful in producing any real returns for their clients. This drastic fail in all the other traditional investments led to the questioning of how well the hedge fund industry performed in this light based on their promise as absolute return producers regardless of the market environment. This paper seeks to analyse the performance of the Long/Short Equity Strategy in particular relative to the performance of the overall market.
Methods
Thorough examination and validation of numerous empirical studies which have already been carried out on the subject matter are brought to light through the analysis of available historical data of the returns posted by these funds during the crisis using generally accepted statistical funds’ assessment tools giving an adequate angel to the performance of Long-Short Equity hedge Funds especially at the heart of the financial crisis in the last quarters of 2007 to mid 2009.
Results
Equity Long/Short Hedge funds as every other strategy in they industry succeeded in 2008 in outperforming other traditional investment vehicles and the broad stock an bond markets although the failed in to produce the absolute returns promised to their investments. In 2009 they posted similar results to that of S&P 500 index with subsequent declines in 2010 and 2011 thus failing to period their returns where highly correlated with that of the overall market coined with negative skewness and high kutorsis.
Conclusion
Even though hedge funds succeeded in outperforming the market in the heart of the crisis, they failed to provides their investors with absolute returns and also the benefits which the provide in terms of diversification to reduce the exposure of their funds to market risk was limiting. The very high fees paid to them by investors was not justified by their performance.
This bachelor thesis is about a Business Plan in form of a Business Model for a healthcare and mediation company for Germany and Switzerland.It basically asks the question how can vale for the customer, the placed employees and the company be created, maintained and increased. The purpose of this assignment is to analyze the existent HR Industry market and position the Company in a profitable niche in order to achieve a strategically important growth into other fields. The present work consists of five parts.In the following first part the HR Industry and its market potential are explained. Secondly the Business Model is explained theoretically and then applied to CarePers. In the third part the Philippines are analyzed culturally and the effects are used on an elaborated business adaptation. In the fourth part mayor basic strategy concepts are introduced and applied to CarePers. The fifth part concludes the work.
Several interviews have taken place with the company’s founder and the company’s COO. Extensive analysis of the market has been done by revising several official statistics. Based on theoretical aspects presented and explained a practical realization and adaptation of the academic content has been done
The purpose of this thesis is to investigate the fairly recent Basel III regulations, and to find out if they have impacts on the financing of small and medium-sized enterprises. Therefore, the theoretical impacts on financial institutions and on small and medium-sized enterprises would be analysed and compared to the real development. Basel III is an advancement to Basel I and II and contains stricter capital and liquidity requirement regulations for financial institutions, as well as a leverage ratio. The purpose is to create a financial sector, which would be more resistant against crises. Because the liquidity requirements and the leverage ratio are not, or only partly introduced yet, the thesis focuses more on the capital requirements. These requirements, demand banks to deposit a higher percentage of equity for each credit operation, depending on the risk. It is expected that financial institutions will face an excess need of capital to fulfil the requirements. On the one hand, banks could increase their equity, which hypothetically could lead to higher capital costs as well as an increase of credit costs. That would in turn result in worse credit terms for SMEs. On the other hand, banks could reduce their risk-weighted assets to lower the need for new capital. That could minimize the capacity of the credit business and lead to difficulties for SMEs in obtaining a loan. An empirical study, based on a theoretical simulation, came to the result that there will be a slight worsening of the credit terms and the credit supply for SMEs. Regarding to the question “if the new capital requirements are appropriate for SME-loans”, it shows that there is no increase of risk in that segment. Therefore, the capital requirements should be adjusted for these kind of loans. The theoretical impacts of the liquidity requirements and the leverage ratio are also expected to affect the loans for SMEs, which are the second important financing instrument. To compare and analyse the theoretical impacts to the real development, latest empirical studies were used to get a picture of the current situation. It shows that the group of financial institutions that are relevant for SME-loans have a moderate increase in their equity basis and almost no decrease of their risk-weighted assets. Theoretically, that should lead to worse credit terms and no change in the credit supply. While analysing the realised external funds made in recent years, it is affirmed that there is no decline in the credit supply. Regarding the increased capital basis, there is no worsening in the credit terms perceived in the reality. The favourable key interest rate could be the reason for that, because it compensates the increased capital cost. Hence, Basel III does not represents a threat to the mid-sized sector in average. However, it can be stated that, the smaller the enterprises are, the more difficult it is to get a loan and the worse the conditions are.
Content of this bachelor thesis is to portray the status quo in Germany´s discussion about its welcoming culture and its lack of qualified workers. Government actions as well as efforts from companies are shown in this paper. Two surveys were conducted about the welcoming culture in Germany and German companies. The first survey was asking companies about their need of qualified workers as well as an already might existing welcoming culture. The second survey was sent to qualified immigrants who came through projects to Germany, to find out how they perceived the efforts for a welcoming culture in Germany. The results of the whole research are summed up in the last part of the thesis with a critical eflection. The surveys were conducted with the support of Synergie Personal GmbH Deutschland, as well as with the help of the companies that participated in the projects of the Fachkräfteallianz Gewinnerregion.
Diese Bachelor-Thesis befasst sich mit der Analyse des aktuellen Konsolidierungsprozesses bei der Hectronic-Gruppe, der Identifizierung der Problemstellen sowie möglichen Lösungsansätzen zu dessen Optimierung und Standardisierung im Rahmen des Konzernabschlusses.
Dabei werden zuerst wichtige Begriffe, Gesetzesgrundlagen in der Schweiz sowie Konsolidierungsmethoden und Trends, die für ein Grundverständnis der Thematik notwendig sind, erklärt. Anschließend wird der Konsolidierungsprozess analysiert und die Problematik Excel als Tool zur Durchführung der Konsolidierung aufgegriffen. Des Weiteren werden anhand der Fachliteratur, aktueller Studien und Trends drei Optimierungsvorschläge entwickelt: der Wechsel des Rechnungslegungs-Standards von OR zu Swiss GAAP FER, der Einsatz einer Software-Lösung und das Outsourcing des Konsolidierungsprozesses.
Die Software-Auswahl fand anhand einer Nutzwertanalyse statt, die mit Hilfe von Experteninterviews und eines Fragebogens durchgeführt wurde. Dabei schnitt die Software-Lösung der LucaNet AG am besten ab. Das Outsourcing, das anhand von Fragebögen (=E-Mails BPO-Anbieter) evaluiert wurde, bietet sich weniger für die Hectronic-Gruppe an, da sich zeigte, dass die Alternative auf lange Sicht gesehen teurer ist und es sich als schwierig erwiesen hat, einen geeigneten Outsourcing-Anbieter zu finden.
Nach der Gegenüberstellung der Alternativen mit ihren jeweiligen Vor- und Nachteilen sowie der Kosten wird der Hectronic-Gruppe empfohlen, den Rechnungslegungs-Standard von OR zu Swiss GAAP FER zu wechseln sowie den Einsatz einer Software-Lösung dem Outsourcing vorzuziehen.
With the ED/2013/6 the IASB and the FASB issued an exposure draft that proposes a departure from the current leasing model. The risk-and-reward approach shall be replaced by the asset-and –liabilityapproach.
The thesis examines the impact of this reform on the basis of a case study on the GFT Group. The thesis shall provide an overview of the existing and future lease accounting and examined the effects on the consolidated balance sheet through a simulated application of accounting rules set out in the exposure draft, followed by quantification by the use of selected financial ratios. Result of this work is an insignificant change in most financial ratios. Substantial amendments have been found regarding the leverage ratio. The results are scrutinized with information from the simulation and the current state of discussion. Furthermore, suggestions and advice regarding the findings are given to the GFT Group.
Today’s globalized world is situated in a difficult stage of egoism and inequality. The unfair distribution of income leads to a huge amount of people around the world who are suffering from poverty and the spread of deadly infections while others steadily increase their wealth. The coexistence of wealth and poverty becomes particularly obvious in the transnational business operations of multinational enterprises which import raw materials from resource-rich countries or locate production plants in countries with a low level of education and income. Using the example of South Africa, this paper shows the impact that history can have on a country’s economic, social and political situation and the reasons for the need of a collaboration of companies, government and society to solve the country’s problems. By establishing a subsidiary at a specific location, a company starts to bear responsibility for the local community. People often refer to this correlation as Corporate Social Responsibility. This paper clarifies the concept and extent of Corporate Social Responsibility by explaining some well-established definitions and theories. The practical part of the paper consists of a comparison between the activities of multinational enterprises in industrialized and developing countries. Concerning their social responsibility, companies in industrialized countries tend to focus on the avoidance of environmental pollution, sustainable utilization of resources and prevention of the discrimination of minorities in the labor market. In South Africa the most important and necessary fields of activity are the rapid spread of HIV due to insufficient medical care, steadily increasing social inequality, deficient level of education and the lack of possibilities of professional development. The last section of the paper compares the activities of different industrial sectors regarding Corporate Social Responsibility using the example of selected companies which operate in South Africa.
Shopping-trolleys being available, in working order and ready to use are the three decisive characteristics of successful shopping-trolley-management and accordingly concern the functional areas procurement, maintenance, cleaning (and ultimately disposal). This bachelor-thesis has been written in cooperation with Kaufland and describes the processes and costs of the shopping-trolley-management of Kaufland in the above named areas. Kaufland is a trading firm, which has been founded in Germany, has business operations in Central- and Eastern-Europe and is known especially for its self-service-stores named „Kaufland“. In these stores, with a retail area between 2000-12.000 m², customers can choose from a product range of up to 60.000 goods of the food- and non-food-area. The strategic coordination of the shopping-trolley-management is located in the department Branch-Equipment of the functional area Procurement International, which is responsible for product development, purchasing and standardization of the objects used to equip a store. The thesis is divided into two parts: At first the processes and costs of the shopping-trolley-management of Kaufland in Germany and in the KMO-countries (Kaufland Central- and Eastern-Europe) are presented. To record the processes and costs, face-to-face- and telephone-interviews were conducted and data were gathered in inquiry forms by mail. The results can be reviewed in written process descriptions and the completed inquiry forms. This section of the thesis is based on the theories of life-cycle-costing and concludes with a presentation of the „Best Practices“ of processes and the calculation of the life-cycle-costs of the Kaufland shopping-trolley-stock. The life-cycle-costs are calculated in the form of nominal- and present-values (discounted-values) taking into account the most important life cycle phases (procurement, maintenance, cleaning and disposal).
Next a leasing- and service-offer for the Kaufland shopping-trolley-stock, created by the Wanzl Metallwarenfabrik GmbH in cooperation with the Deutschen Leasing, is presented. The leasing part is viewed as an alternative to the current way of procuring shopping-trolleys, the service part is compared with the current service-processes and -costs of the shopping-trolleys. This section of the thesis is based on the leasing-, procurement-theory and economic efficiency calculations and concludes with an assessment of the given offer as well as a compilation and assessment of possible leasing-contract-alternatives. The used and given information originate from the literature reviewed, face-to-face- and telephone-interviews with the contact persons at the Wanzl Metallwarenfabrik GmbH and the Deutschen Leasing. The results show that the given leasing- and service-offer is not connected to process improvements and cost savings by Kaufland and should not be accepted, however the application of the described „Best Practices“ in all countries as well as the development of a new, flexible leasing-offer, taking into account the information about processes and costs obtained in this thesis, might very well be economically favorable.
The objective of this paper is to examine the return and risk performance of 155 equity mutual funds that provide exposure to the BRIC-Countries and eleven corresponding exchange-tradedfunds from January 2009 until December 2014. The performance proxies are mean returns and risk-adjusted returns using Sharpe Ratio and Jensen’s Alpha. In addition to that, Tracking Errors for the exchange-traded-funds have been calculated. Further benchmarks for comparison are the following indices of Morgan Stanley Inc.: MSCI World, MSCI Emerging Markets, MSCI BRIC and the corresponding MSCI Country Index. The results show that all funds, equity mutual funds and exchange-traded-funds, could realize positive mean returns, whereas the returns of the exchange-traded-funds are lower than those of the equity mutual funds. Nevertheless, none of the funds could realize a Sharpe Ratio higher than one, which would implicate that the return has compensated for the risk. The results of Jensen’s Alpha suggests that 80% of the equity mutual funds were able to add value, as indicated by their positive alpha. Only two out of eleven exchange-traded-funds could generate a positive alpha. This result is controversial to the results of other studies, where only some or none of the examined funds have been able to add value.
The aim of this thesis is to demonstrate how different types of reward motivate employees and to show that the degree of motivation of a reward differs from one organi-sational culture to the other and from one person to the other. Furthermore, it makes recommendations which reward components could be used, and which rewards should not be used in certain cultures. In the first part, several motivation theories like the content theories of motivation and the process theories are discussed. These explain the different approaches to determine what motivates people. The thesis then provides an overview of the various extrinsic and intrinsic rewards and illustrates how different reward components influence the motivation of employees. It is highlighted why it is necessary to focus on the total rewards package, rather than on single rewards. In addition, the thesis clarifies how to evaluate reward packages in order to ensure they are effective. The last part deals with culture and exemplifies how rewards need to be adapted to different cultures. Here, the thesis draws mainly on Hofstede’s cultural dimensions theory.
In conclusion, the thesis argues that it is crucial that a company uses an effective re-wards package which meets the needs of as many individuals within the company as possible. The thesis hopes to provide all people dealing with Human Resources useful insights into Total Rewards, and thus make a contribution to improving the way re-wards packages are set within organisations.
This thesis focuses on the development of a business plan for a planed nonprofit organization for single mothers located in Mexico.
It contains on the one hand a theoretical explanation of the most important differences between the nonprofit sector and profit driven sectors. On the other hand it provides an empirical study about the target group and the competition of the planned organization. Therefore the method used for this work is a combination of a theoretical as well as an empirical approach, which provides a wider view on the issue. Based on this obtained data from these researches, the business plan is developed.
During the work it is found that there is a big demand for the planned organization from its target group. In addition there is little competition in this specific sector and the business plan shows a good feasibility of the project as well as growth opportunity of this specific nonprofit organization.
Problem: The thesis is about Marketing options for Sharklet retrofit at Airbus. Sharklets are wingtip devices which cut down on aerodynamic drag by reducing the vortices that are formed at the wingtips of any aircraft during flight.1 Airbus is looking for new Marketing options to increase sales of Sharklets. Market research findings from various fields will be highlighted and the relevance for Sharklet retrofit will be reviewed. The leading question during the thesis will be: How should Airbus continue to market Sharklets?
Purpose: The purpose of the thesis is to describe which Sales and Marketing strategy Airbus uses at the moment and to find out where the weak points of the actual strategy are. Furthermore it will be analyzed what the actual brand image and brand communication of Airbus Sharklets is and whether it is in line with the desired brand identity. The thesis evaluates in which way Branding, Neuromarketing and Customer Journey Mapping can contribute to a better Marketing and Sales strategy.
Conclusion: Airbus should continue to market Sharklets by starting with a Customer Journey Map and figuring out what the customer is really looking for and how Airbus can react to the customers’ expectations. Sharklets should be marketed as wingtip devices that are environmentally friendly, fuel-saving and modern by guaranteeing that the Marketing material is consistent. Sharklets should be marketed not only on a rational basis. Emotional Marketing can be used to improve the brand image and the customer’s associations with the product. A mix of rational and emotional Marketing would be the best for Airbus to try how the customer reacts to emotional Marketing first. Last but not least Airbus should use the opportunity to better inform passengers about Sharklets and to provide input for In-flight-magazines to position the company itself and the customer as environmentally friendly and modern.
Fast Fashion industry is a great example of a market with similar products and similar target groups of customers where marketing plays a key role in the competition for market share. In the era of Web 2.0. and Social Media boom businesses are facing a rise in customers’ forces and its pressure by influencing corporate communications and marketing campaigns. Ordinary people turn to influentials who reach broad consumer audiences and often have an impact on the decision-making-processes. In this way, brands are less protected by PR and advertising tools, as well as more vulnerable. Therefore, understanding the current communication environment and in particular how, when, where and who interferes with corporate image is important from managerial point of view and what strategy to be deployed. For these reasons, the thesis focuses on multichannel marketing in order to provide an understanding of how businesses have been connecting to
people and then it continues with exploration of social media and the blogosphere as ways consumers have been complicating and influencing channels. In the end, it has been concluded that Social Media and the phenomenon of Blogosphere has led to the appearance of new self-made opinion leaders who tend to influence consumer behavior and respectively company’s reputation and brands’ image. On the other hand, it has been observed this can be positive for businesses since it provides relatively useful market information which could be helpful for marketing and communications managers by enabling them to observe their target groups in a more efficient ways. In the pursue of findings, the thesis includes primary research with two interviews with a bloggers and a fashion brand affiliate person, and secondary research covering literature review on relevant topics.
The possibility of applying psychological negotiation methods at the purchasing department ABW2 of the Robert Bosch GmbH was investigated by undertaking extensive literature review and conducting qualitative expert interviews. Additionally, negotiation models and literature from the criminalistics context were analyzed in order to find opportunities to convert successful methods in this field into the business setting. The psychological methods are based on scientific knowledge about personality, emotions and human perception. Several similarities with forensic psychological methods could be identified, which demonstrated the feasibility of adapting methods, such as rapport-building, de-escalation and communication techniques, to business negotiations. Experiments previously undertaken by other authors have shown the potential benefits and improved negotiation outcomes that can be derived by implementing these techniques in negotiations. However, a limitation factor for translating these results directly to the Robert Bosch GmbH is the setting of these experiments. No real life results exist today to the author’s knowledge. Further limitations, areas for future research, and practical implications are discussed.
This paper elaborates on key success factors for German negotiators in business negotiations with the Chinese. By reviewing latest research findings, conducting qualitative interviews and developing case studies, this research paper suggests that key success factors in negotiations with the Chinese are in transition. Therefore, this paper highlights the most essential changes in China’s negotiation style and environment, deriving from political, social and economic changes, and the related implications for German negotiators’ key success factors in 2015. Case studies serve as illustration of key success factors. Managerial implications and research limitations are discussed.
The topic of my thesis is “Internationalization process of Hi-Tech mobile crane to the emerging Indian Subcontinent markets e.g. Bangladesh: The case study of KramerKran GmbH”. The whole approach is based on KramerKran GmbH, a small crane service providing company which is located in Löffingen, Southern Germany. This study explores two specific research questions such as how KramerKran can enter to this attractive Indian Subcontinent especially into the Bangladeshi market and understand the degree of opportunity whether it is a good attempt to enter into this market or not. Here, Bangladesh is taken as an example of Indian subcontinent because it is one of the high growth emerging economies in this region and many business opportunities have yet been unexplored that might be attractive for German automotive companies (SMEs).
In today’s globalization era, markets are becoming very competitive. It is difficult for many companies only to rely on the local or domestic market, no matters whether it is a big corporation or a small and medium sized enterprise (SMEs). In order to maintain a positive and sustainable business growth, internationalization plays a vital role nowadays, especially for small and medium sized enterprises in which emerging markets are very attractive from many aspects. Therefore, it can be said that, this topic is very much relevant with KramerKran’s further business development approach and crucial for doing business in a sustainable manner.
In order to answer the research questions, the whole study is divided into seven chapters and very undamental points are e.g. theoretical framework, company present situation, empirical research, findings, recommendation and conclusion. The theoretical framework provides a general idea about the necessity of being global as well as various modes of international market entry. Company present situation and empirical research describes KramerKran’s position in the present market and the market situation of Bangladesh respectively. Empirical research has been conducted throughout expert interview, company data, personal observation and expert article and so on. Based on theory, company data and empirical research a two-step international market entry model has been recommended.