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Neue Ansätze beim Honen
(2018)
Dada und die Musik
(2018)
Medientaktilität
(2018)
Mediale Visualisierungen. (Typo-)Graphische Adaptionen zwischen Literatur, Design und Theorie
(2018)
Digitale Medien
(2018)
Corporate Storytelling
(2018)
Roboter mit "Gefühl"
(2018)
The thesis introduces a case study research presenting the transfer pricing problem of a selected MNE. Hereby, the researcher derives an appropriate method for the case and concludes with a comparison of theory and practice. The theoretical part of the thesis evaluates existing transfer pricing methods as explained by the OECD, Germany and the USA. The second part is about the choice of the research methodology, case study research and expert interview.
The third part first introduces the case study, analyzes a theoretical framework of the transfer pricing process and evaluates the existing transfer pricing methods, which allows for the derivation of the most appropriate transfer pricing method for the case. The fourth part concludes the research by applying the derived transfer pricing method, the Cost Plus Method, to the particular case study. By combining theoretical and practical approaches, a solution to the problem is determined.
In dieser Arbeit soll eine Motorsteuerung für einen 3-Phasen-Asynchronmotor mit Kurzschlussläufer realisiert werden. Dabei soll der Motor in einem Gleichstromnetzwerk mit einer Spannung von 325V betrieben werden. Drehzahl und Drehrichtung des Motors sollen variabel sein. Der Motor wird dabei bei konstantem Lastdrehmoment betrieben. Des Weiteren soll die Steuerung eine Drehzahl des Motors von bis zu 25000 1/min ermöglichen.
Die Arbeit behandelt dabei einführend die Funktionsweise des Asynchronmotors und leitet ein mathematisches Modell ab, das anschließend für die Erstellung des Steueralgorithmus verwendet wird. Bei der Realisierung der Schaltung wird u.a. die Problematik mit parasitären Induktivitäten und der Umgang mit motorinduzierten Spannungsspitzen behandelt. Realisiert wird die Motorsteuerung als Umrichterschaltung. Dabei finden ausschließlich N-Kanal-MOSFETs Verwendung. Für die Ansteuerung der MOSFETs kommen Gate-Treiber-ICs mit Bootstrap-Kondensatoren zum Einsatz. Angesteuert wird der Motor über einen STM32-Board. Der implementierte Steueralgorithmus realisiert dabei eine Grundfrequenztaktung. Über diesen Aufbau der Motorsteuerung können die Anforderungen erfüllt werden.
Subject of the thesis at hand is the analysis of symmetric block ciphers with a block length of 32 bit. It is meant to give a comprising overview over the topic of 32 bit block ciphers. The topic is divided in the examination of three questions. It contains a list of state of the art block ciphers with a block length of 32 bit. The block ciphers are being described, focussing on the encryption function. An SPN-based cipher with 32 bit block length is being proposed by rescaling the AES cipher.
The 32 bit block length results in certain security issues. These so called risk factors are analysed and mitigating measures are proposed. The result of the thesis is, that 32 bit block ciphers can be implemented in a secure manner. The use of 32 bit ciphers should be limited to specific use-cases and with a profound risk analysis, to determine the protection class of the data to be encrypted.
Digitalization has made business virtual. As the current workforce is slowly adapting to it, the “digital natives” come into play.
We all know, that Millennials have a different approach to media and virtuality. They are practically born with it. But how would they perform if they had to use virtual media in a professional setting? Does the experience and the technology surrounded upbringing give them a clear advantage? Or will they struggle with this entirely new dimension of communication the same way older generations do? This Thesis focusses on the challenges of virtual teams, predominantly in cross cultural situations. But especially on how Millennials tackle virtual teams in a global setting, if they did not have extensive prior preparation.
The first part tries to identify the theoretical background of this paper – the classical challenges of cross-cultural communication in virtual teams but also the willingness of Millennials to use digital work tools for their future.
The main segment then introduces data and observations collected on the GVT project - a pilot project from the Hochschule Furtwangen University, where students from Spain, Finland and Germany took part in a simulation of virtual teamwork. In groups, these students had to develop a project about Erasmus at their university – but purely virtual to experience physical borders in teams.
A pre-survey and a post survey have been carried out on this group to analyze and investigate how perception and reality differ. Furthermore, the participants left testemonials and many virtual meetings were monitored.
This Thesis will conclude with chapter 3 to show if Millennials have a valid advantage in working with virtual teams. It will also show the necessity to train young people and change our education to a more digital approach, as business will inevitably become increasingly virtual.
Die vorliegende Masterarbeit analysiert die Problematiken effektiver grafischer Repräsentationen in digitalen Informationssystemen, die mit besonders hoherund dynamischer Datendichte und Datenquellen einhergehen. Anschließend an die Analyse der Problematiken erarbeitet der Autor dieser Forschungsarbeit ein konzeptuelles Modell zur Bewältigung der geschilderten Problematiken, auf Basis von semantisch beschriebenen, wiederverwendbaren grafischen Visualisierungselementen und den ebenfalls semantisch beschriebenen in die Visualisierung zu überführenden Daten. Besonders hervorzuhebende Erkenntnisse dieser Masterarbeit sind die Identifikation von Qualitätskriterien zur Zielführung einer effektiven Visualisierung gemäß der visuellenWahrnehmung des menschlichen kognitiven Systems, die Notwendigkeit zur Erweiterung der Vokabularmenge der schema.org-Ontologie zur Anwendung der identifizieren Qualitätskriterien und das Auffinden geeigneter Visualisierungselemente sowie das Zuordnen der Daten zu entsprechenden Visualisierungselementen über den Aufbau und Vergleich einer Baumstruktur für sowohl die Daten als auch die der Visualisierungselemente. Diese Forschungsarbeit ist von besonderer Relevanz für Entscheider, Projektmanager und Softwareentwickler, die digitale Informationssysteme mit einer hohen Anzahl an heterogenen Datensätzen und Datenquellen entwickeln.
Trends and Advances in the Characterization of Gas Sensing Materials Based on Semiconducting Oxides
(2018)
Die vorliegende Bachelorarbeit gibt eine Übersicht über die Gründe, Chancen, Risiken und den potentiellen Mehrwert des Mehrkanalvertriebs in der 3D Druck- und Scanindustrie. Dabei wurden die aktuellen Vertriebsstrategien einiger Hersteller analysiert. Durch ein Experteninterview wurde ein theoretisches Modell des Mehrkanalvertriebs für Shining3D entwickelt und untersucht. Mit Hilfe einer SWOT-Analyse wurden die aktuellen Schwächen ermittelt und der Mehrwert des Mehrkanalvertriebs, im Vergleich zum aktuellen Vertriebssystem, genau beschrieben. Die Ergebnisse der theoretischen Untersuchung zeigen, dass der Mehrkanalvertrieb die Schwächen in einem Vertrieb minimieren oder eliminieren kann. Durch das Dazugewinnen des direkten Vertriebs kann der Hersteller näher am Markt agieren und sich besser um zukünftige Innovationen und deren Einführung kümmern. Der Mehrkanalvertrieb verbessert durch das Erreichen neuer Kanäle nicht nur die Wirtschaftlichkeit, sondern bietet auch ein Risikoausgleich durch Bildung eines Absatzkanalportfolios. Sollte ein Kanal schwächeln, so kann er durch die anderen aufgefangen werden. Abschließend werden mögliche Konfliktfelder analysiert und Lösungsansätze für deren Beseitigung beschreiben.
Das Thema ETPs/ETFs im Allgemeinen ist, obgleich nicht mehr brandneu, nach wie vor eines der aktuellsten und relevantesten des Investmentbankings. Untermauert wird diese Feststellung durch das ständige Wachstum und die Innovation der Branche sowie durch das Volumen an Vermögen, das heute in ETFs verwaltet wird (Assets under Management).
In dieser Arbeit werden verschiedene Methoden und Aspekte der Indexkonstruktion, sowie die Funktionsweise von ETFs erklärt und diskutiert, um anschließend, basierend auf den gewonnenen Erkenntnissen, einen Produktvorschlag für das Fondsmanagement der Deka Investment GmbH ETFs herauszuarbeiten. Hierbei handelt es sich um ein Indexkonzept, das abzubilden die Aufgab eines neuen Deka ETFs wäre. Die zentralen Punkte, die untersucht werden sind die allgemeine Funktionsweise und Struktur von ETFs, Gewichtungsmethoden und Faktoren sowie deren Rolle bei der Indexkonstruktion.
Mit gewissen Vorgaben durch das Unternehmen und durch eigene Recherche wird eine Strategie formuliert, die eigenständig mit Hilfe der Portfolio Management Software von FactSet getestet und optimiert wird. Hierbei wird unter anderem durch einen Backtest untersucht, wie sich der Index, bei Quartalsweiser Anpassung in den letzten 10 Jahren verhalten hätte.
Die vorliegende Ausarbeitung gibt einen Überblick über den Umgang mit projektbezogenen Veränderungen in Unternehmen. Eine Vielzahl gescheiterter Veränderungsprojekten in der Praxis (59 % der Veränderungsprojekte scheitern laut IBM) gibt Anlass um den Fragen nachzugehen wie Unternehmen, aber vor allem die Metabowerke GmbH, Veränderungen zukünftig erfolgreich umsetzen und in den Betriebsablauf verankern können. Weiterhin wird die Frage erläutert, wie dabei die Mitarbeiter mit einbezogen werden können um Widerstände zu vermeiden. Zur Beantwortung der Fragen wurde im Unternehmen eine Mitarbeiterbefragung, ein Benchmark, sowie eine interne Prozessanalyse bei den Metabowerken durchgeführt. Hieraus konnten Erfolgsfaktoren abgeleitet und somit Handlungsempfehlungen ausgesprochen werden. Es konnte herausgefunden werden, dass Wandel bzw. Veränderung immer auf verschiedenen Ebenen stattfindet: Auf Führungs-, Unternehmens-, Mitarbeiter- und Prozessebene. Bei Veränderungen müssen immer alle Ebenen berücksichtigt werden. Die Mitarbeiter stellen den Hauptfokus von Veränderungen dar und sollten anhand entsprechender Partizipations- und Kommunikationsmaßnahmen permanent integriert werden. Nur so können Widerstände reduziert und Veränderungen erfolgreich umgesetzt werden.
The thesis presents suggestions on how to manage project-based changes in organizations. IBM stated in 2008 that 59 % of changes implemented in organizations failed. This begs the question of how to manage and implement change successfully. A special focus will be paid on the Metabowerke GmbH. Second, how can employees be integrated in the change management process to reduce resistance. In this context, an employee survey, a benchmark, and a process analysis were conducted. Based on the data, success factors were defined, with suggestions for improvement. It can be summed up, that change always takes place at different levels: At the organizational, the process, the employees and the management level. For change to be implemented successfully and reduce resistance all levels have to be considered. The main focus is on the employees. By using different participation and communications measures, employee’s resistance can be reduced. They should be integrated during the whole change management process.
In the period from 2007 to October 2017, exchange traded funds (ETFs) exhibited an exceptional growth in assets under management from 0.8 to 4.4 trillion US-Dollar, causing significant developments within the financial industry that raised concerns regarding their negative impact on market quality and systemic risk. This work examines the development of ETFs and evaluates their effects on the financial system by conducting an analysis of secondary research and market data. Thereby, the findings do not recognise a significant risk stemming from ETFs, but in fact identify multiple necessary areas of research. Firstly, it is demonstrated that the growth of ETFs benefits investors through their stimulating effect on competition within the fund industry, as well as their essential role in robo-advise. Moreover, the alleged negative effect of passive ETF investments on companies’ corporate governance are examined and in fact turn out to exhibit a positive impact. Furthermore, it is shown that ETFs deteriorate liquidity and information efficiency of their underlying stocks in the long run, yet there has been no examination of the implications so far. Lastly, it becomes apparent that the pricing mechanism of ETFs requires further exploration as there are proofs of an inherent capability of transferring and amplifying liquidity shocks between ETFs and their underlying assets, causing price distortions and drops.
Today’s workplace is composed of three different generations, which are considered to be substantially different from each other. Popular press and academics defend that neglecting to address these differences can generate negative organizational outcomes. Therefore, there is a growing body of research recommending generational specific practices to minimize the effects of generational differences in organizations. Nevertheless, not every practice tends to be based on empirical evidence on generational differences, which raises doubts about its effectiveness. The goal of this paper is to propose reverse mentoring as a practice to help organizations understand and manage generational differences better. To achieve this goal, a summary of published secondary data on empirical evidence of generational differences in the workplace was gathered, and the findings were linked to the function/outcomes of reverse mentoring, which allowed for the practice to be recommended based on substantial empirical evidence. Moreover, primary qualitative research was gathered through interviews to support the findings. Despite the limitations encountered, reverse mentoring is proved to be a long-term beneficial tool to understand and manage generational differences in the workplace.
The MENA region workplace represents a strong glass ceiling for women who wish to climb the corporate ladder and reach higher managerial and leadership positions. To succeed, a woman must face deeply-embedded cultural and societal norms, which puts her in an inferior and dependent situation.
This issue is growing in importance and has only started to be covered by studies for the MENA Region, hence the purpose and contribution of this paper. This thesis will shed a light on the limitations encountered, as well as on success factors shaping the career development of these women. By recurring both to secondary and primary data, the discovery of unknown barriers will be possible. Moreover, it will discuss Entrepreneurship as an eventual alternative to independently overcoming the glass ceiling. The conclusion will look at modernization as a progress factor for the professional success of these leaders.
Globalisation and technological advancements over the last decade have changed the way that business organisations operate. In response to these developments many companies have opted for a global strategy which usually entails a form of standardisation. This thesis will focus on standardisation of human resources software. There are many articles and journals on the field of human resources management, the impact of technology of human resources and standardisation of processes in general but very little literature on standardisation of human resources software despite the huge role that it plays in supporting global HR strategy.
Using mainly qualitative research and primary first-hand experience this thesis will look into the factors affecting standardisation of human resources software. The assumption is that standardisation of HR software is the only option for global strategy and that it will increase efficiency, reduce costs and create other benefits for an organisation.
The research shows that when technical and non-technical factors are not equally considered standardisation of HR software is likely to take longer than intended and according to the measurements put in place it may fail completely or the perceived benefits are not fully realised. Additionally, constant technological innovations could redefine standardisation and the role of HR software in an organisation.
The present study examines stock split announcements with regard to the semi-strong form of the efficient market hypothesis. Daily security price data and a sample of 262 stock split announcements observed on the New York Stock Exchange during the ten-year period from January 2006 to December 2015 are applied on parametric as well as nonparametric tests. The test results provide empirical evidence in favor of the semi-strong form of market efficiency. This implies that the marketplace immediately and efficiently reacts to stock split announcements by adjusting security prices. Therefore, it is not possible to generate significant abnormal returns by trading on the information content implicit in stock split announcements.
The creation of a positive organizational culture has become of increasing interest during the past decades. Various studies have assessed the impact of organizational culture and employee satisfaction in relation to individual and organizational performance. A cross-comparison of these studies is difficult, as the results strongly depend on the definition of the investigated variables. Additionally, the concept of organizational culture remains a unique concept within the group and is influenced by the respective organizational structures and processes.
Therefore, this bachelor thesis attempts to investigate the concept of organizational culture and its determinants in general, as well as making the case of the critical im-portance of organizational culture, specifically for the company MS Plastic Welders, LLC (MSPW).
In this context, to form a comprehensive analysis and theoretical framework, secondary data was examined. In line with the qualitative findings, the application of a descriptive employee survey at MSPW intended to examine the employees’ perceptions towards their job satisfaction and the overall working environment. The aim of the study was to uncover the main areas for improvement, forming the basis of leading a positive culture change. Following the survey, conclusions about the organizational culture at MSPW were drawn and put into perspective in the form of recommendations for the company. The survey results indicated that the company needs to communicate a clear organizational mission and additionally needs to determine and communicate their organizational values, in order to clearly direct the employees’ mindsets, behavior and actions. After determining the organizational direction, the internal structures and processes need to be aligned to support the desired behavior patterns and in order to enhance the long-term organizational performance perspectives through positive culture change.
Die Umwelt ist im Wandel durch den Einfluss der Digitalisierung, kaum ein Bereich ist davon ausgenommen. Auch dem Bereich der Wirtschaftsprüfung stehen bedeutende Änderungen bevor. Diese Änderungen stellen die gesamte Branche vor große Herausforderungen und Risiken, bietet jedoch auch viele Chancen. Die vorliegende Arbeit erforscht und evaluiert genau diese Risiken, beziehungsweise Chancen der Digitalisierung und gibt einen Einblick auf die momentan größten Technologie Trends und Anwendungen.
Die vorliegende Arbeit beschäftigt sich mit der Frage, wie das Berufsbild des Wirtschaftsprüfers zukünftig ändern wird und inwiefern Risiken und Chancen diese Entwicklung beeinflussen. Zur Verdeutlichung der derzeitigen Vorgehensweise der Großen Wirtschaftsprüfungsgesellschaften werden die verschiedenen IT Perspektiven anhand eines Praxisbeispiels erklärt. Die Resultate der Arbeit werden zu einem Fazit und Ausblick zusammengefasst.
Konzeption einer Social-Media-Strategie am Beispiel der Firma BMSC für den französischen Markt
(2018)
Die vorliegende Bachelorarbeit befasst sich mit der Konzeption einer Social-Media-Strategie für den französischen Markt. Die Firma BMSC dient hierzu als Praxisbeispiel. Zunächst werden Grundlagen von Social Media und Social-Media-Strategien thematisiert. Anschließend wird eine Social-Media-Strategie mit Unterstützung einer Social-Media-Strategie-Methode schrittweise erarbeitet. Grundlage für die Entwicklung der Social-Media-Strategie stellt eine Zielgruppen- und Konkurrenzanalyse, eine Ressourcen- und Kompetenzanalyse des Unternehmens sowie eine prägnante Marktanalyse, gestützt durch Experteninterviews, dar. Die Definition der Ziele, die durch einen Social-Media-Auftritt erreicht werden sollen, hilft bei der Entwicklung von Handlungsempfehlungen, der Auswahl der Kanäle und der Entwicklung von passenden Inhalten in den sozialen Netzwerken. Abschließend werden ein Redaktionsplan und Social-Media-Guidelines entwickelt und Kennzahlen definiert, die dem Unternehmen helfen den Social-Media-Erfolg zu messen.
Die vorliegende Arbeit beschäftigt sich mit der Preisfestsetzung im Bankengeschäft. Aufgrund aktueller Marktentwicklungen, wie der Niedrigzinsphase und wachsender Konkurrenz, müssen Finanzinstitute mehr Wert auf das Preismanagement legen. In diesem Zusammenhang wurden die Methoden der Preisbildung gegenübergestellt und kritisch betrachtet. In einem weiteren Schritt wurde empirisch untersucht, wie Banken aktuell mit diesem Thema umgehen und inwiefern die theoretischen Ansätze in der Praxis angewendet werden. Hierzu wurden über 150 deutsche Bankinstitute befragt. Die Ergebnisse der Onlineumfrage zeigen auf, dass es einen Trend hin zur präzisen Sollmargenkonzeption gibt. Immer mehr Institute wechseln von einer ungenauen Bruttomargenkalkulation zu einer genaueren Deckungsbeitragsrechnung. Zudem erkennen Banken den Bedarf, dass der Fokus zukünftig mehr auf den Kunden gelegt werden muss, um Preisbereitschaften besser ausschöpfen zu können. Nichtsdestotrotz dominieren zurzeit immer noch die Dimensionen Kosten und Wettbewerb bei der Preisfestsetzung.
For a long time, car sharing has been known as a niche market, not able to attract a significant number of people. The cause of this has not only been car sharing services being inflexible with their offers, but also the high societal value of owning a car. Today, car sharing is more flexible with its offers and enjoys a rising popularity within the Federal Republic of Germany. A steadily increasing number of citizens is registered with local car sharing providers. This trend represents one of the many sub-categories resulting from the sharing economy, which stands for community consumption. Instead of owning an object, the customer pursues the objective of temporary use. Using an online survey as well as expert interviews, this thesis investigates if car sharing has an impact on car ownership. In addition, this research aims to find out if and how the endowment effect, which describes the phenomenon of people valuing something higher that they own than something they do not own, impacts the connection between car sharing and car ownership. Results suggest that a low degree of psychological ownership potentially could lead to a higher tendency to select a car sharing vehicle over a private vehicle. Relevant factors, as suggested by research results, are price and convenience. This implies that the endowment effect and the related factors should be taken into consideration when trying to establish car sharing services and reach customer groups, which have not been reachable so far.
This bachelor thesis deals with the changing qualification requirements caused by In-dustry 4.0 and provides an overview of the current qualifications of employees and the accompanying future training measures to improve their qualifications, using Daimler and its strategies as an example. The results regarding necessary future qualifications are derived from an extensive literature research as well as an employee survey and qualitative expert interviews. Previous studies depict that due to Industry 4.0 and the transformation from internal combustion engines to electrical engines many current job positions are dissolving, but in return new fields of work are being created. Conse-quently, to see what challenges companies and employees will face in the future, the-oretical concepts were described and analyzed. As theoretical basis the resource-based, competence based and knowledge-based view as well as the strategic leader-ship approach were chosen, which explain how companies grant their competitive ad-vantage and future success. Afterwards, the theoretical foundations were applied to the resources, competences, knowledge and leadership styles relevant to Industry 4.0. In addition, the company, which served as the research object, was presented with its business units, departments and strategies. Conclusively, the results state that it is necessary and possible to invest primarily in basic knowledge using further training measures. Additionally, more intensive communication is required for the effi-cient implementation of the company's strategy. Lastly, recommendations regarding training measures to increase competences, limitations and further measures are dis-cussed.
The changes between Taiwan and China since 1979 have closer both countries in many aspects. This study seeks for evidence proving the impact of cross-strait political events on Taiwan Stock Market. Major events from 1995 to 2017 are identified and examined with event study using market model and both parametric and non-parametric test. By defining 19 events into two groups- Good news and Bad news, the results present significant abnormal returns on event day [0] or after. This suggests that there is significant impact of cross-strait political events on Taiwan Stock Market. Moreover, due to the limited amount of events, this study can only weakly support that Taiwan Stock Market is semi-strong form.
For investors, it is common to have a look at the annual reports of the company of interest, before making an investment decision. But looking at the numerical data in isolation is not sufficient to get an impression on how the firm will develop in the future and if the investment might generate an appropriate return.
In this bachelor thesis, an approach to incorporate industry factors in the traditional financial statement analysis is tested. The structure-conduct-performance paradigm is used to justify the importance of the industry for a company’s performance. By identifying the critical success factors of the industry via a 5-forces and PEST analysis, and measuring the firms’ performance on this basis, a more comprehensive picture of a company can be drawn.
This method will be applied on the tire manufacturing industry, with Michelin and Bridgestone as examples, and the IT-service industry with Atos and Adesso.
The results of the analysis have shown that by regarding the industry CSF in the analysis, varying aspects besides the financials were taken into account, adding significant value to the analysis. After having identified trends and developments in the industry, it was also possible to better evaluate the financial performance of a company in the light of challenges that all firms of the industry will face in the next periods. With this new perspective, the possible future performance can be predicted more reliably.
Due to the globalization and talent shortage in Germany, companies are starting to recruit their new employees from abroad. These skilled professionals are relocating from abroad to Germany to live and work, leaving everything behind. Therefore, a successful integration into the company and into the community is essential.
This bachelor thesis is dealing with the different ways of how foreign professionals can be and should be integrated into the German workplace to be considered as successfully integrated. The aim of this thesis is to have a set of suggestions, a roadmap for companies to use as a guide to integrate foreign professionals in Germany.
To gain an inside into the current integration techniques of German companies, that are at the same time recruiting internationally, in-depth interviews have been conducted. On the other hand, to get an inside into the integrated employees minds and their experience with the German integration techniques, an online survey has been executed. Based on the findings, a set of recommendations have been made for companies.
The results of the empirical research have shown that there are already techniques and procedures that are more or less successfully used in integrating foreign professionals, but those techniques are general and not tailored towards the needs of an international. Hence, there is still a need for improvements. Furthermore, personnel and time, both two of the main reason for the missing structure, are scarce.
Die Bedeutung des Risikomanagements für Unternehmen hat in den letzten beiden Jahrzehnten aufgrund einer immer komplexer werdenden Umwelt sowie steigenden Anforderungen an Risikomanagementsysteme vonseiten der Stakeholder stark zuge-nommen. Welche wesentlichen Anforderungen erfüllt werden müssen und wie ein an-forderungskonformes Risikomanagementsystem umgesetzt werden kann, gehören dabei zu den zentralen Fragestellungen, mit denen deutsche, mittelständische Unternehmen konfrontiert sind und die deshalb im Rahmen dieser Arbeit untersucht werden. Die Auswertung der zu diesen Themen vorhandenen Literatur zeigt, dass die wesentlichen Anforderungen vonseiten des Gesetzgebers entstehen, diese allerdings häufig wenig konkret sind und deshalb durch Normen und Standards konkretisiert werden. Es wird analysiert, dass eine funktionierende Risikomanagementorganisation und ein implemen-tierter Risikomanagementprozess, in dessen Rahmen Risiken identifiziert, bewertet, aggregiert, gesteuert sowie kommuniziert und überwacht werden, die maßgeblichen Anforderungen der Stakeholder erfüllen. Für jeden dieser Aspekte des Risikomanage-mentsystems werden Empfehlungen und Instrumente zur möglichen Ausgestaltung ge-geben, jedoch geschlussfolgert, dass die Wahl der konkreten Umsetzung beim jeweili-gen Unternehmen verbleibt. Wie der Ausbau eines integrierten Risikomanagementsystems in der Praxis umgesetzt werden kann, wird am Beispiel des deutschen Automobilzulieferers IMS Gear SE & Co. KGaA aufgezeigt. Aufbauend auf der Analyse des Status quo wird ein Soll-Konzept definiert, praktische Schritte umgesetzt und weitere Handlungsempfehlungen gegeben. Es zeigt sich, dass trotz einiger Grenzen der Praxistauglichkeit der Risikomanagement-Theorie, insbesondere der Risikomanagementprozess gut in die Praxis umsetzbar ist. Der Ausbau eines integrierten Risikomanagementsystems kann Unternehmen einen Nutzen bringen, der über die Erfüllung von Anforderungen hinausgeht.
Der demographische Wandel mit der immer älterwerdenden Gesellschaft, dem damit einhergehenden Anstieg an chronisch kranken Menschen und dem gleichzeitigen Mangel an Hausärzten kann dem Gesundheitswesen in Zukunft viele Schwierigkeiten bereiten. Die Einführung der Telemedizin in Deutschland soll diesen Problemen entgegenwirken.
Die Arbeit beschäftigt sich damit, aufzuzeigen, wie wichtig es ist in die Telemedizin zu investieren und welche Potenziale besonders in Hausarztpraxen genutzt werden könnten.
Um einen Einblick in die bisherige Integration der Telemedizin in Deutschland zu bekommen, wurde im Rahmen der vorliegenden Bachelorarbeit eine Befragung erstellt, die an Patienten von Hausarztpraxen gerichtet wurde. Daraufhin wurden Tiefeninterviews mit unterschiedlichen Akteuren des Gesundheitswesens geführt, um sowohl die Perspektive der Patienten als auch die Perspektive der Telemedizinanbieter, Hausärzte und Krankenkassen zu beleuchten. Nach der Analyse der Datenerhebung konnten darauf aufbauend Handlungsempfehlungen erarbeitet werden, um die Integration von telemedizinischen Anwendungen in Hausarztpraxen zu erleichtern und das Angebot an die Bedürfnisse der Patienten anzupassen.
Die Ergebnisse der empirischen Forschung belegen, dass die Mehrheit der Patienten offen für die Nutzung telemedizinischer Anwendungen ist, aber dennoch Handlungsbedarf auf Seiten der Hausärzte besteht aufgrund vieler unterschiedlicher Hürden, die noch bewältigt werden müssen, wie die geringe Akzeptanz gegenüber neuen telemedizinischen Möglichkeiten und die technischen Gegebenheiten in den Arztpraxen.
Within the last few years, the traditional retail industry in Germany has changed dramatically, experiencing a shift from stationary to multi-channel retailing. Whereas big corporations in trading can profit from recent developments, small and medium- sized retail companies struggle to stay competitive. The underlying paper examines these developments with a focus on small and medium-sized companies in the music equipment retail industry in Germany using studies and recent findings on the area as well as expert interviews that have been carried out in order to get deep insights into the industry. On the basis of the conducted analysis, the paper shows that the only way to stay competitive is through strategic specialization, which means differentiating itself from competitors within a promising niche. The strategy is implemented in an exemplary company within this industry and necessary steps for the strategy to succeed, such as a resourced-based view and a step-by-step execution have been undertaken. Even though it does not represent the one perfect way of implementing it, it does in fact provide guidelines and limits of such a strategy.
Durch veränderte Rahmenbedingungen für die Gesellschaft verändern sich auch Lernprozesse in Unternehmen und dabei rückt informelles Lernen immer mehr in den Vordergrund. Dementsprechend gibt die vorliegende Arbeit einen Einblick in das Thema informelles Lernen in der betrieblichen Weiterbildung und stellt eine Handlungsempfehlung mit Maßnahmen zur Optimierung der informellen Lernprozesse sowie der informellen Lernangebote der ZF Friedrichshafen AG dar. Die ausführliche Literaturrecherche in Kombination mit der empirischen Untersuchung ergibt, dass informelles Lernen bereits ein fester Bestandteil des Arbeitsalltags der ZF-Mitarbeiter ist. Jedoch hat die Personalentwicklung Potenzial, die bestehenden informellen Lernangebote zu optimieren und neue innovative Lernmethoden, wie z. B. Micro-Learning und Mentoring, einzuführen.
In der vorliegenden Arbeit wird der Sales Support der Aesculap AG Tuttlingen, welcher im Juni 2017 als Servicecenter eingeführt wurde, sowie die Möglichkeit der Einführung eines First-Level-Supports analysiert. Da der Customer Service immer bedeutender wird und der Sales Support neu implementiert wurde stellt sich die Frage, welche Faktoren den optimalen Aufbau eines Servicecenters bestimmen. Hierfür werden zehn Schlüsselfaktoren definiert, um den Ist-Zustand des Sales Support zu bewerten. Durch qualitative und quantitative empirische Untersuchungen werden die Mitarbeiterzufriedenheit, die Kundenzufriedenheit sowie die Organisation der Abläufe und der Arbeitsaufwand untersucht. So können Rückschlüsse auf Verbesserungsmöglichkeiten gezogen werden. Die Ergebnisse zeigen, dass sich der Sales Support bisher gut etabliert hat und die optimale Strukturierung eines Servicecenters stets individuell an das Unternehmen angepasst ist. Des Weiteren wird deutlich, dass einige Maßnahmen notwendig sind, um zum einen die Bekanntheit des Sales Supports zu steigern und zum anderen effizientere Abläufe zu gewährleisten. Außerdem wird deutlich, dass kein Bedarf an der Einführung einer weiteren Level-Struktur besteht.
There was an increased in the number of high-skilled Spaniards that decided to leave their home country. The economic situation and the high unemployment rate have complicated the chances to find a well-paid job and responsibilities according to their level of education. Therefore, Spaniards with a tertiary education find new opportunities in foreign countries like Germany with a robust and stable labour market.
This issue is gaining importance and must be deeply analysed. Thus, the purpose of this thesis is, by the use of secondary and primary data, to describe what are the push and pull factors, and what are the consequences of the Spanish brain drain for Germany and Spain. The conclusion, will confirm and give possible recommendations that the Spanish government may apply in the future.
Fort he past decades Microfinance Institutions (MFIs) in Cameroon and the world over has been growing. Despite the restructuring of the Cameroon Banking sector after the Bank crisis that erupted in the late 1980`s, MFIs in Cameroon continue to grow and offering financial products and services to the unbanked population not served by commercial banks. The main objective of this research is to critically examine and analyse the factors responsible for the growth of MFIs in Cameroon in comparable to commercial banks and a recommendation on what need to be done to improve on the financial sector of Cameroon. The research method is an explorative approach base on empirical literature review. The research will examine social and financial performance factors that have been responsible for the emerging growth of MFIs in other developing countries in Africa Asia, Latin America and apply them to MFIs in Cameroon in order to find out if these same factors can also be responsible for the emerging growth of MFIs in Cameroon. At the end of this research study it was revealed that social performance factors which includes total number of clients served that measured the breadth of outreach,the poverty level of the clients which measured the depth of outreach, the total number of branches and products and services which measured the scope of outreach has been responsible for the emerging growth of microfinance institutions in Cameroon.
Key words: performance factors, Microfinance institutions,Commercial banks, Cameroon
Retention Management ist heutzutage ein wichtiger Bestandteil vieler Unternehmen. Bereits im Ausbildungsverhältnis findet dieses Anwendung, um besonders talentierte Studierende langfristig an das Unternehmen zu binden, die Herausforderungen des „War of talents“ erfolgreich zu meistern und das Unternehmen als attraktiven potenziellen Arbeitgeber hervorzuheben. Aufgrund der hohen Relevanz wird im Rahmen dieser Arbeit ein betriebsindividuelles Retention Management für Studierende der Rolls-Royce Power Systems AG entwickelt. Die Gestaltung basiert auf der Analyse der Angebote für Studierende anderer Unternehmen sowie auf einer empirischen Forschung innerhalb der Rolls-Royce Power Systems AG. Sie dient der Evaluierung der Wünsche, Vorstellungen und Bedürfnisse der Studierenden des Unternehmens bezüglich eines Retention Managements und wird in den Maßnahmenportfolios zur erfolgreichen Studentenbindung berücksichtigt.
Abstrakt
Die sozialen Medien sind aus der heutigen Zeit kaum noch wegzudenken. Der Einfluss und die Wichtigkeit der Social Media Plattformen wächst sowohl für Privatpersonen, als auch für Unternehmen stetig. Besonders das Social Media Marketing konnte in den letzten Jahren an Bedeutung gewinnen. Auch die Vereine der ersten Fußball-Bundesliga haben das Potential erkannt und investieren zunehmend in das neue Marketing Instrument. Allerdings sollten einige Unterschiede von Vereinen aus der Fußball Branche, im Vergleich zu Unternehmen aus der Wirtschaft beachtet werden. Die vorliegende Arbeit erforscht die Erfolgsfaktoren, Anwendungsmöglichkeiten und Besonderheiten des Social Media Marketings für Fußballvereine. In diesem Zusammenhang wird der VfB Stuttgart als Beispiel aus der Fußball-Bundesliga herangezogen. Hierbei werden Interviews mit verschiedenen Experten aus der Sportbranche, eine Umfrage unter den VfB Stuttgart Fans und Literaturrecherche getätigt. Die Ergebnisse der Arbeit werden zu einer Handlungsempfehlung zusammengefasst.
Abstract
Nowadays the importance and impact of Social Media grows both, for private persons and companies. In recent years Social Media Marketing has become an established marketing tool and continues to gain importance. The clubs of the German “Fussball Bundesliga” have recognized the potential and are investing increasingly in their Social Media Marketing campaigns. Thereby, the difference between business companies and sports clubs should receive attention. In the following research key success factors of Social Media Marketing and characteristics of the sports industry are explored. For this purpose, the soccer club VfB Stuttgart has been chosen as an example. Interviews with various experts from the sports industry, a survey with VfB Stuttgart fans and a literature research are made. The bachelor thesis findings are summarized as a recommendation for action for the VfB Stuttgart soccer club.
This paper seeks to understand how the financing market for the technology sector has grown from the early 2000s until recently. It seeks to understand how the private equity firms and the venture capital firms view the technology market and what attracts the new entrants into this market. This paper will outline the market situation before the financial crisis and after the financial crisis. It will also seek to define what or how the financing firms view the current market and give a definition of the current market situation for any private equity firm or venture capital firm. This paper will also identify the risk associated and the latest trends of financing done by the Private Equity and Venture Capital Firms
Im Rahmen dieser Bachelorarbeit wird untersucht, welche Chancen und Risiken ein Markteintritt in China für ein deutsches mittelständisches Unternehmen haben kann. Hierzu wird beispielhaft eine Internationalisierung für die S. Siedle & Söhne OHG betrachtet. Die Chancen und Risiken werden anhand der Analyse des Potenzials des chinesischen Marktes, der Analyse der Unternehmensstärken und –schwächen, sowie einem Vergleich der chinesischen mit der deutschen Kultur herausgearbeitet und anschließend einander gegenübergestellt. Die Arbeit wird in einen theoretischen und einen praktischen Teil gegliedert. Durch eine Kombination aus qualitativen und quantitativen Forschungsmethoden wird das theoretische Grundlagenverständnis eines Markteintritts gelegt, sowie eine Bestandsaufnahme der Unternehmenssituation erstellt. Anschließend werden diese beiden Themenbereiche kombiniert, woraus sich der praktische Teil der Arbeit, die Bewertung eines Markteintritts in China für die Siedle OHG, ergibt. Die Gegenüberstellung der zu erwartenden Chancen und Risiken zeigt, dass die Risiken eins Markteintritts in China die möglichen Chancen überwiegen, weshalb derzeit von einer Internationalisierung in China abgeraten wird.
Schlüsselwörter: Internationalisierung, Chancen, Risiken, Markteintritt, China
CSR-Marken- Erfolgsfaktoren für die Markenführung und Einfluss auf das Kaufverhalten von Konsumenten
(2018)
CSR-Marken sind Marken, die ihre Positionierung durch CSR-Aktivitäten erweitern oder ihre gesamte Unternehmensführung nach CSR ausrichten. Allerdings ist die Frage, wie CSR in ein Unternehmen integriert werden muss, um als CSR-Marke erfolgreich zu sein. Ziel dieser Arbeit ist es, darzustellen, was die Erfolgsfaktoren für die CSR-Markenführung sind, und wie das Kaufverhalten von Konsumenten hierdurch beeinflusst werden kann. Eine Literaturrecherche und Experteninterviews konnten Aufschluss darüber geben, was die Erfolgsfaktoren für die CSR-Markenführung sind. Es zeigte sich, dass es für den Erfolg einer CSR-Marke entscheidend ist, dass zuerst eine Strategie entwickelt wird, ein Dialog mit den Stakeholdern stattfindet, die Unterstützung des gesamten Unternehmens vorhanden ist, inklusive dem Management, sich CSR entlang der gesamten Wertschöpfungskette wiederfindet, CSR langfristig stattfindet, und sich eine CSR-Marke weiterentwickelt. Durch die großzahlige Befragung dieser Arbeit wurde überprüft, wie CSR-Marken das Kaufverhalten von Konsumenten beeinflussen und was den Konsumenten hierfür wichtig ist. Es wurde untersucht, welchen Einfluss die Glaubwürdigkeit, die Produktqualität, die altruistische Motivation zur Ausübung von CSR-Aktivitäten, der Zusammenhang zwischen Unternehmenstätigkeit und CSR-Aktivität und die Authentizität einer CSR-Marke auf die Kaufabsicht, die Loyalität und die Zahlungsbereitschaft von Konsumenten hat. Festgestellt wurde, dass vor allem die Glaubwürdigkeit einer CSR-Marke Einfluss darauf hat, ob CSR- Marken das Kaufverhalten von Konsumenten positiv beeinflussen können.
The study explores the factors relevant to enticing consumers to purchase goods online at German drugstores and the measures the drugstores can take to address these factors. Based on the Online Shopping Acceptance Model and sector characteristics, enticing factors are derived and corresponding measures relevant to B2C e-commerce are identified. Qualitative research to support the validity is done in the form of in-depth and expert interviews, and of a case study on a company successful in e-commerce, Zalando SE. Results show that currently few factors are enticing and measures to target these are limited, and that only certain aspects of Zalando’s success can be transferred to drugstores. Given the current situation drugstores are advised not to aim at shifting large parts of their business to online channel. Nevertheless, the study provides drugstores a number of measures to improve their online offering in the context of their multi-channel strategy.
The development of social media platforms like YouTube gave marketers a possibility to share advertising content among hundreds of thousands of users globally. Many companies are searching for techniques and tools, which could help to create promotion that would “go viral”, and let the advertisement to be shared actively with low costs. Digital, storytelling advertisement is considered as one of these tools. Storytelling ads are broadly used for increasing brand awareness and establishing connections with the customers. However, the ability of “viral ads” to cross the borders of the countries, forces marketers to consider possible risks, which could occur when the same advertising content is perceived by people from different cultures.
This research represents the first attempt to define differences in the narrative composition of advertising videos from different countries and to determine whether or not these differences can influence the attitudes of international viewers. For the purposes of the research, a set of 34 advertising videos from India, Russia, Thailand and the United States was analyzed.
The results shows, that that the most significant differences in the narrative structures refer to the number and type of main characters, to the choice between single and multiple stories, and to the amount of brand appearance during the video.
Results of the semi-structured interviews shows, that frequency of the brand appearance can significantly influence the perception of the viewers, awake critics of the story flow and impact the desire to share the video.
Considering these research findings, it is recommended to pay particular attention on the structure as well as onto the content of the storytelling advertising.
Relevanz und Anforderungen des E-Commerce im Internationalen Key Account Management der SICK AG
(2018)
Die Arbeit beschäftigt sich mit dem Thema E-Commerce im Internationalen Key Account Management. Dabei wurde untersucht, welche Relevanz dem E-Commerce im B2B Geschäft zugeschrieben wird, welche Herausforderungen sich aus dem E-Commerce für die Lieferanten ergeben und wie der E-Commerce mit dem klassischen Key Account Management vereinbar ist. Das Thema wurde am Beispiel der SICK AG untersucht. Als Untersuchungsverfahren wurde intern eine Onlinebefragung der Tochtergesellschaften und Experteninterviews mit Spezialisten aus verschiedenen Bereichen durchgeführt.
Resultierend aus den Untersuchungen nimmt die Bedeutung des E-Commerce weltweit deutlich zu. Die elektronische Vernetzung mit dem Lieferanten ist zu einem wichtigen Kriterium für die Lieferantenauswahl geworden. Gleichzeitig konnte aufgezeigt werden, dass die rein elektronische Abwicklung aller Geschäftsprozesse Nachteile birgt, die für den Key Account nur schwer erkennbar sind.
Abschließend sind Handlungsempfehlungen spezifisch für die SICK AG abgeleitet worden.
Experts who acquired extensive knowledge and skills through practising and studying over many years, are becoming increasingly important for companies. As in today’s world the products are getting ever more complex and technical driven. Therefore, it is important for Quality functions to have the best experts and develop them that they can actively shape the new product requirements.
The aim of this study is to investigate how to develop and design a Dual Career Ladder in the Q&R organisation in making the case for the HealthTech company Philips. The research intend is to explore the present state of the Dual Career Ladder in the HealthTech industry and recommending how to develop and design a Dual Career Ladder for the Q&R organization at Philips to increase the organisational effectiveness through winning, retain and develop Q&R experts.
The research adopted secondary data from academic journals, books, press articles and study reports. As well as primary data, interviews were undertaken with experts of companies that are operating in industries related to the health-technology industry. Through these succeeding interviews best practice examples could be evaluated. Afterwards the findings were translated into a Dual Career Ladder design for the Q&R function in Philips primary data was analysed and compared with secondary data.
A successful development and design of a Dual Career Ladder is based on a a diverse project team, clear requirements of the different levels of the Dual Career Ladder, definition of the new created roles and how the differentiate. Furthermore, it is important to have clear nomination and promotion procedure that are transparent. A well thought concept can help organizations attracting critical talents and keeping them by offering them development perspectives and attractive jobs.
The conclusion drawn describes possible outcomes for employee’s development and the organisations effectiveness to reach their desired business results. Followed by a recommendation on further action and closing with the limitation of this study
Entwicklung von Handlungsempfehlungen für ein nachhaltiges Vielfaltsmanagement bei der Hansgrohe SE
(2018)
Im Zuge dieser Arbeit wird das Unternehmen Hansgrohe SE hinsichtlich seines gegenwärtigen Umgangs mit Diversity untersucht und mit der ausgearbeiteten Diversity Zielsetzung abgeglichen. In Folge dessen werden bedarfsgerechte Handlungsempfehlungen unterbreitet, um ein nachhaltiges Vielfaltsmanagement bei dem Unternehmen einzuführen.
Durch die Anwendung der Grounded Theory Methodik wurden sowohl primäre als auch sekundäre Daten analysiert und für Hansgrohe den gegenwärtigen Organisationsreifegrad und den im Unternehmen bestehenden Diversity-Ansatz, entsprechend der Theorien von Cox (1991) und Thomas & Ely (1996), bestimmt.
Die Ergebnisse zeigen, dass Hansgrohe noch am Anfang des Diversity-Entwicklungsprozesses steht. Aus diesem Grund wurde bei der Ausarbeitung der Handlungsempfehlung zunächst der Fokus auf die Schaffung eines Bewusstseins für Vielfalt und den Abbau von Vorurteilen gelegt. Im weiteren Verlauf soll der Vielfaltsaspekt sowohl in der Unternehmensphilosophie als auch im Führungsleitbild und der strategischen Zielsetzung berücksichtigt werden. Für die nachhaltige Entwicklung des Diversity Managements wird des Weiteren die Einführung eines Arbeitskreises diskutiert, der die Diversity-Maßnahmen bei Hansgrohe langfristig antreiben soll.
The demand for talents especially in technical jobs such as Software developers or IT experts has significantly increased within the last few years. Many companies try to face both, the challenges on the German labor market and the so called “War for Talents” for these professions through becoming more active in Recruitment.
The theoretical part shows some of the issues companies have to deal with and presents possible Active Recruiting approaches which could be implemented. In order to do so, it is necessary to gain job-specific insights directly from this target group. For this matter, data was collected from 41 IT and Software experts by means of an executed employee survey at IDS. This survey should, inter alia, find out which incentives are valued the most for selecting an employer. Furthermore it should give an overview about the activity of each respondent in Social Media and business-related platforms and whether the employees would be willing to help recruiting talents.
The objective of this empirical research is to develop recommendations for actions for IDS in order to make the Recruitment of IT and Software experts more efficient.
On the basis of the above it was identified, that the Recruiting requires the inclusion of the specialist departments. The expansion of relations- and recommendation Management from employees to potential applicants could represent a supportive tool. Furthermore, Active Sourcing applied as a strategic component should find a more intense use since many of the respondents are actively using business platforms.
Keywords:
Die Sportartikelbranche ist eine extrem dynamische Branche, seit Jahren durch enormes Wachstum und nahezu unerschöpfliches Potential geprägt. Für den Kunden ist der stationäre Handel nach wie vor die erste Anlaufstelle und somit spielen persönliche Verkäufer in dieser Branche eine besondere Rolle und benötigen wie andere Fachkräfte Motivation.
Diese Arbeit zeigt, dass allein monetäre Anreize kein taugliches Mittel sind um die Motivation dieser Mitarbeitenden positiv zu beeinflussen. Durch die Auswertung von Expertengesprächen, sowie einer großzahligen Mitarbeiterbefragung wird deutlich, dass rein monetäre Anreize eine Vielzahl an negativen Auswirkungen mit sich bringen.
Diese Auswirkungen werden dargelegt und auch quantifiziert. Am Ende ergibt sich eine Übereinstimmung mit anderen Untersuchungen und Studien. Es kann das Fazit gezogen werden, dass es zusätzlich immer auch der Mittel der intrinsischen Motivation bedarf um Mitarbeitende zur vollen Entfaltung ihrer Leistungsfähigkeit zu bewegen.
The car business is confronting huge change, with expanding challenges in shopper requests, innovation advancement, globalization, incorporation, and joint effort. A new future is rapidly coming in which automotive industry is moving towards more digitalized & mobility world. Multimodular transportation will turn out to be progressively normal, and shrewd vehicles will oblige various customer requirements for data, ecological obligation, and security. Automotive organizations need to create new and advanced business models to maintain and gain sales growth. In this unique new age, I trust, an emphasis on the advancement of convincing individual versatility arrangements, retail change, worldwide execution and broad banding together will be the keys to accomplishment in 2020
Unternehmen stehen heute zunehmend Veränderungen gegenüber. Die Marktdynamik ist enorm gestiegen. Die Fähigkeit, angemessen und schnell reagieren zu können, ist für alle Unternehmen, auch für kleine und mittlere, von elementarer Bedeutung. Die Budgetierung gilt als eines der wichtigsten Instrumente der Unternehmenssteuerung. Sie ist für diese neuen Herausforderungen jedoch zu starr und steht deshalb in der Kritik. In der vorliegenden Arbeit wird die traditionelle Budgetierung dargestellt und deren Grenzen aufgezeigt. Neue Methoden, das Better Budgeting, Advanced Budgeting, Beyond Budgeting und die Moderne Budgetierung, wurden entwickelt, um die Unternehmen in einem zunehmend volatilen Umfeld erfolgreich zu führen. Diese Konzepte werden vorgestellt, verglichen und kritisch betrachtet. Die Arbeit soll Antwort darauf geben, ob die neuen Budgetierungskonzepte für Unternehmen im Mittelstand geeignet und praktisch umsetzbar sind. Darüber hinaus soll eine empirische Studie Aufschluss über den aktuellen Stand der Anwendung von Budgetierungsverfahren im Mittelstand geben.
The practical applications of the PMBOK Guide for the events industry - an analysis and case study
(2018)
The goal of this thesis is the investigation and analysis of the PMBOK Guide for its feasibility in the development, planning and executing processes of events and the implications of its employment on the overall project success. The analysis includes findings on which guidelines are most applicable, which require modifications, and which are not or only limited useful for event planning. The different processes and their usefulness in the events context are outlined and recommendations for their use are made. For illustration purposes a case study based on a trade show launch was developed and appropriate guidelines were applied, resulting in specific recommendations to the project team. Additionally, key performance indicators and other success measurements were developed in the course of this work. Since events need to pivot and are set in an agile environment, it is challenging to apply a waterfall method such as the PMBOK Guide to the project procedures making it advisable to ultimately employ a hybrid or selective approach. The results of this research can enable project managers in the events industry to more easily apply a waterfall methodology as a whole or in parts to their projects and provides a variety of indicators and measurements for performance evaluation.
Optimization of an omni-channel strategy in fashion retail – the case of Hunkemöller International
(2018)
In fashion retail, omni-channel management has become an important strategy to offer the customer a seamless shopping experience across various channels. Customers want to shop from anywhere and at any time. Therefore, retailers integrate their operations among all channels and manage them simultaneously. The customer´s interaction with the brand along various touchpoints is thereby an important factor, since the number of touchpoints along a customer´s journey is increasing. This work analyzes a fashion retailer that is already executing an omni-channel strategy, to find challenges that the company is facing and thus an approach for optimization. This is done for the example of Hunkemöller International B.V., a Dutch lingerie retailer, which is dedicated to consistently improve its omni-channel strategy.
The following work examines current literature of omni-channel management in fashion retail and sets up a framework of success factors. These are compared to the current state of the company´s omni-channel strategy through qualitative research in form of an expert interview. This research is followed by more inter-views, which give insights to the challenges that stores are facing while execut-ing omni-channel activities. In addition, the work focuses on the purchasing phase of a customer´s journey and builds a framework to investigate customer touchpoints in the respective phase. Quantitative research is carried out through an in-store customer survey that gives insights on challenges from customer´s side and on customer´s attitude towards omni-channel. Thereby a customer touchpoint analysis is conducted. The conclusion presents recommendations for Hunkemöller on how to face the challenges and optimize the current omni-channel strategy. Limitations of the research and points for future research are discussed in the end.
Renewable energies play an increasingly significant role both in politics in Germany and especially in the energy market. The latter meanwhile is determined by the prices of the different energy sources in the mix of the German market. The goal of the present work is to analyse the influence of renewables on energy prices on the Spot and the Futures market and to find indicators, that help to better predict energy prices and therefore could be decisive for the time of purchase. Due to the limited scale of this thesis and because of the leading role of wind and solar energy, the main focus is on these two energy sources. Therefore, a quantitative data analysis by means of Pearson’s correlation coefficient is performed. The results are analysed to find main influencing factors on energy prices. Using the results, it can be concluded by what kind of event the resulting price changes are caused and how these events can be forecasted.
Die vorliegende Bachelorarbeit schafft einen Überblick über das Thema Prozessmanagement und Qualitätssicherung in der Abteilung der Produktion der Firma Camfil APC in Tuttlingen. Durch eine erhöhte Rückmeldung an Reklamationen seitens eines bedeutenden OEM-Kunden, ist die Notwendigkeit zur Verbesserung vorhandener Prozesse gegeben. Vor diesem Kontext soll die Frage beantwortet werden, welche Maßnahmen zur Verbesserungen von bestehenden Prozessen ergriffen werden können, um qualitativ hochwertige Prozessergebnisse zu garantieren und zu sichern. Dabei werden Prozessmanagementmethoden wie das, von dem Unternehmen verwendete, Lean Management und weiterführende Methoden des Qualitätsmanagements bei der Analyse der Fertigungsvorgänge in der Serienfertigung und Standplatzmontage für den OEM-Kunden eingesetzt. Durch die im Rahmen der Observation aufgedeckten Potentiale werden spezifische Verbesserungsansätze für die Fertigungsebene generiert.
In der vorliegenden Bachelorarbeit werden Grundlagen bezüglich zu beachtender Faktoren am Messestand geschaffen sowie ein Konzept, das verschiedene alternative Präsentationsmöglichkeiten eines Produktes beinhaltet, konzipiert. Zunächst wird die Bedeutung der Messe im Marketing-Mix einer Messe untersucht. Daraufhin werden Aspekte wie das Informationsverhalten der Besucher, verschiedene Gestaltungsmöglichkeiten hinsichtlich eines Produktes und dem Einsatz von Farben und Licht sowie Trends auf einer Messe, analysiert. Diese Faktoren werden in der Konzepterarbeitung berücksichtigt.
Die für TRUMPF konformen alternativen Methoden werden auf Basis einer Zielgruppenanalyse, den Ressourcen und Fähigkeiten, einer Nutzwertanalyse und der konkreten Konzeptziele ermittelt. Folgend werden Handlungsempfehlungen hinsichtlich der Gestaltung und Auswahl der Möglichkeiten ausgesprochen, um eine erfolgreiche Vermarktung der Maschine auf einer Messe zu ermöglichen. Abschließend wird eine Messe-Toolbox erstellt, die den TRUMPF Tochtergesellschaften verschiedene Ideen hinsichtlich alternativer Ausstellungsmöglichkeiten bieten soll.
Der Schwerpunkt dieser Arbeit stellt das Kulturveränderungsprogramm High-Performance Culture (HPC) bei der Rolls-Royce Power Systems AG (RRPS AG) dar. Etwas mehr als zwei Jahre nach dessen Einführung wird der bisherige Verlauf von HPC analysiert. Durch die Auswertung von Sekundärdaten werden zunächst die Akzeptanz der Mitarbeiter in Bezug auf die HPC-Workshops erfasst und bereichsspezifische Unterschiede ermittelt. Die Sekundärdaten sowie die Primärdaten in Form von durchgeführten Mitarbeiterinterviews, welche anhand der Grounded Theory Methodik ausgewertet werden, bilden die Grundlage für die Bestimmung der Erfolgs- und Widerstandsfaktoren des Programms. Diese werden im Anschluss mit den bestehenden Faktoren aus der Literatur verglichen. Die Ergebnisse zeigen, dass die Workshops bei den Führungskräften und Mitarbeitern überwiegend auf Akzeptanz stoßen. Es konnten sowohl unternehmensspezifische Erfolgs- und Widerstandsfaktoren, als auch Faktoren, die bereits in der Literatur existieren, nachgewiesen werden. Da manche Erfolgsfaktoren bei der Umsetzung von HPC unberücksichtigt geblieben sind und Widerstandsfaktoren auftreten, gestaltet sich der Transfer von HPC in den Arbeitsalltag als schwierig. Infolgedessen werden Handlungsempfehlungen für die Förderung von HPC aufgeführt.
This bachelor thesis explores the opportunities of Talent Scouting at ZF Friedrichshafen AG in terms of a cross-divisional internal talent management measure in line with future requirements and the frame of a CoE function. It deals with the definition of talent within the scope of Talent Scouting, ZF specific demands with regard to matching internal talents with key positions and the general framework that must exist in order for Talent Scouting to be successful.
The thesis is supported with primary and secondary research data. A theoretical framework is set up through a comprehensive literature review and used as a foundation for a qualitative data research approach. The literature review comprises the talent definition within the business scope, the frameworks of TM and a first look at Talent Scouting. Furthermore, relevant internal TM measures at ZF are examined. The research includes expert interviews conducted with ZF internal employees. The gained insights are then discussed and concluded into recommended actions for a Talent Scouting process at ZF.
Major findings include a new understanding of talent and the need for a transparent process to encourage and enforce internal mobility division-wide. Additionally, the requirement for an overall coherent TM strategy is accentuated. This is emphasized with demands for a cultural and organizational mindset change. Additionally, a talent life cycle is established and the concept of a Talent Conference is considered. Further topics discussed include the use of big data, staffing rules in placement processes and possibilities on increasing visibility of talents.
Finally, the thesis provides a brief outlook on the potential of people analytics and system-aided processes for HRM in the future.
This thesis analyzes reverse logistics exemplified by Kärcher, a manufacturer of cleaning devices, and elaborates a conceptual framework for developing a business model for reverse logistics. A literature review is undertaken for theoretical infor-mation; expert interviews and a quantitative study are carried out. The aim of the lit-erature research is to investigate the importance of reverse logistics and its future viability. Reverse logistics can be divided into two parts, the entry channel and the value-adding part, whereas this thesis focuses on the value adding part. Previous studies mention that reverse logistics is ignored and underestimated by companies; nevertheless it is important for a functioning returns process as return quantities are increasing in the future inter alia because of online retailing. Furthermore, the re-verse logistics process of Kärcher is compared to the industry-wide standards. For understanding the process at Kärcher, exploratory interviews with several SDCs and a census are conducted. To compare the Kärcher reverse logistics process with the industry, a benchmark is performed. The benchmark is carried out with competitors based on short expert interviews and two international companies are analyzed from the literature. The outcome of the benchmark is that until now, there are no industry-wide standards to be found and therefore Kärcher cannot adhere to standards. Last-ly the business model concept Canvas is investigated in theory and applied to the reverse logistics process at Kärcher with the objective to explore, to what extent Canvas can be implemented. In addition, the Canvas is used to define a conceptual framework for further elaboration with the aim to possibly regain value from returns in the future. Finally a recommended course of action for Kärcher concerning reverse logistics is derived.
The present work illustrates the challenges non-profit organizations are facing, especially in regard to marketing measures. Rapid technical advancements and the continuous development of digital assets opens new creative possibilities, which organizations must recognize in order to operate successfully.
Future philanthropists’ charitable contributions are shaped by generational characteristics. The new generation forces organizations to implement new strategies and to revise its approach in order to address given needs and to satisfy all participants. Social platforms, permanent internet access and specifically mobile phones influence promotional activities which emphasizes the great importance of a digital marketing concept. Furthermore, charity organizations need to adapt new ways of engaging with their donor base in order to build a sustainable and lasting relationship.
This paper aims to reveal generational impacts on charitable contributions. It focuses mainly on marketing measures and the upcoming challenges and specifically aims to examine existing evidence for the effectiveness of Video Marketing. Hence, the key question to be answered is if video illustrates the new sales tool to approach future philanthropists. Therefore, an interview with the expert Dennis van Dijk, the COO of MSSG B.V., is being conducted to support the possible result.
Johannes Mohr, the owner of the start up company KARMA foods, has made it his life's mission to do something good for humanity. His idea is to make the world a better place by selling organically and sustainably produced products from Sri Lanka. Therefore, the company is also one of the so-called social entrepreneurs. Social Entrepreneurs are companies for which social thinking has the highest priority while doing business. KARMA foods thus supports social projects in Sri Lanka as well as animal welfare in Germany with every product sold. This is done by injecting a certain amount of money per product sold into the projects.
The social trend has changed significantly in recent years. As a result, businesses today are forced to adapt to the increasing health and environmental concerns in order to come up to the consumers' needs in the future. This growing health trend, especially with regard to healthy nutrition, also brought many superfood products to the market. Also the products of KARMA foods. The product range includes four products, the Moringa leaf powder, the Moringa capsules, the virgin coconut oil and the organic monkey mousse.
The aim of this bachelor thesis is to show the company different online marketing models, which are suitable for the marketing of superfood products. These are especially important in making KARMA foods better known to its target audience and gaining reach. On the other hand, they are more cost-saving than conventional marketing models. This is especially important for start ups with low budgets.
Another part of the work is to create a business plan for KARMA foods in order to give the company a structure and a guideline for orientation. This structure is a great help not only for the company itself, as all important business processes have been written down, but also a helpful document when borrowing money. Because potential lenders want to know who they are dealing with and whether they can trust the company or not. The work thus provides the company with important tips on how to make the KARMA foods brand and its products more widely known to consumers, as well as providing guidance on where the company currently stands and what it can achieve in the future.
Through the worldwide changing world where the availability and accessibility of data becomes more and more important, companies have to take advantage of these new trends and embrace the change. The thesis aims to explore the evolution of the human resources department in organizations especially focusing on people analytics.
The objective of the presented study is to analyze the development of the human resources organization towards a more data-driven function. In addition to that, a practical study in cooperation with the corporate people analytics team at Nestlé was conducted. As the HR function of Nestlé goes through its global transformation between 2018 and 2020, one result is the changing role of the HR business partner. In the future, they will have to apply analytical skills such as sourcing data and analyzing data, and generating people and organization insights to enable high quality decision making. In order develop and train the HR business partner in these additional competencies, a training program on people analytics has been elaborated through this study. The research concludes with strategic recommendations how to incorporate the training within Nestlé.