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Course of studies
- IBM - International Business Management (337)
- IBW - Internationale Betriebswirtschaft (255)
- IMM - International Management (78)
- MBA - International Business Management (54)
- BMP - Business Management and Psychology (47)
- EMBA - Executive Master of International Business Management (14)
- MZT - Mikromedizintechnik (9)
- APE - Advanced Precision Engineering (2)
- IEB - International Engineering (2)
- IRCD - International Relations and Cultural Diplomacy (2)
Exploring Employer Attractiveness: A Qualitative Study of Generation Z Business Students in Germany
(2024)
Employers are facing difficulties in attracting and recruiting employees due to the demographic change in Germany, the resulting retirement of Baby Boomers and the labor force shortage. The focus currently lies on Generation Z which is about to enter the labor market and which’s values, requirements and needs differ significantly from those of previous generations. This thesis aims to identify the requirements Generation Z has of employers by answering the research question: “What are the specific requirements that employers must meet in order to be considered attractive by Generation Z?”. The extensive literature review on employer attractiveness and the relevant generations, especially Generation Z, builds the foundation for the empirical research: qualitative interviews with business students of Generation Z in their final semester. This provides an in-depth insight on their current requirements and perspectives of attractive employers and therefore serves as a basis for the recommendations for companies. The findings revealed that a positive working climate, workplace proximity, above-average remuneration and transparent communication are essential requirements to be fulfilled. Above all, however, employers should focus on supporting the reconciliation of work and private life through offering working from home and flexible working hours.
Artificial intelligence is a disruptive technology, offering increasingly more opportunities to companies. However, the low digital maturity of the private banking sector, makes it hard for private banks to take advantage of this opportunity. Simultaneously, customers are expecting more digital solutions, forcing companies to adapt their services.
The aim of this paper is to provide an overview, drawing conclusions about whether the implementation of AI technologies is profitable in the private banking sector.
This thesis is based on recent research about current possible applications and the respective benefits, risks and costs. Two use cases will be thoroughly analysed: the application of automated credit risk management systems and AI powered indexes. In the first case, the software NOLA 2.0 will be evaluated and used as a benchmark to highlight the positive and negative aspects deriving from AI credit risk management software. In the second case, the AI powered index AiPEXAR will be presented and compared to the most common ETF S&P 500, analysing the differences in their computation and their performance over time.
The analysis concluded that, even though the benefits substantially depend on the individual company, AI chatbots, customers' engagement, credit risk management software and banking apps are advantageous for private banks. Yet, the implementation of AI powered indexes may be precocious and therefore not yet profitable. It can also be concluded that for private banks, whose core competitive advantage lies in the expertise of the relationship managers, the digitalization of advisory may lead to unsatisfied customers.
Sustainable sourcing strategies to prevent environmental and human rights risks
along the supply chain have become increasingly relevant for global operating
companies. The aim of this thesis is to provide the theoretical framework and
practical implementation of a sustainable sourcing risk management system
anchored in the German supply chain law and based on defined criteria. These
criteria include requirements in the area of Natural Capital and Materials that are important for the company Kendrion N.V. In total, three research questions have been defined: What are the required criteria of Natural Capital and Materials the suppliers should comply with? How should these be implemented for Kendrion and its supply chain? And what are the remaining challenges?
In detail, the requirement criteria contain the topics of renewable energy, energy efficiency, greenhouse gas emissions, waste management, reuse and recycling, as well as current regulations of the European Union.
The practical implementation demonstrates the implementation at Kendrion N.V. To assess risks along the supply chain, a questionnaire is developed that serves as a basis for the evaluation process. In addition, this thesis includes the concept creation of a Power BI report that can be used as a methodology for the risk management analysis. The Power BI system presented at the end of this thesis will be used as a template for Kendrion to evaluate the results of the supplier questionnaire as part of the risk management system. However, some challenges need to be addressed: The proportion of suppliers who have signed the Code of Conduct, the reliability of the supplier data provided, and the verification of supplier contacts.
Influencer marketing has become one of the most popular marketing strategies in today’s ever changing digital scene. Despite being a popular technique of engaging customers, influencer marketing is still difficult for marketers and brands to understand the meaning behind of it and how to take advantage of influencer marketing. The research delves into the multifaceted landscape of influencer marketing. The research questions revolved around three key aspects of influencer marketing. Firstly, a profound exploration of influencer marketing was undertaken, delving into its evolution, benefits and underlying principles of influencer marketing was important to fully understand its dynamic role in modern marketing. Beyond this, an in-depth analysis scrutinized the impact of influencer marketing on consumer purchase behavior, peeling back layers to reveal the nuanced interplay of trust, and authenticity. To answer these questions a thorough analysis of influencer content and consumer interactions was done. To extract meaningful insights, to provide a holistic understanding of the symbiotic relationship between influencers and consumers. Trust emerged as a linchpin in the effectiveness of influencer marketing, profoundly influencing consumer perceptions and behaviors. Conclusively, the study highlights the indispensability of trust and authenticity in influencer marketing. Brands seeking success in influencer-driven consumer engagement must prioritize and harness these factors to navigate the complexities of contemporary marketing landscapes successfully.
BUSINESS PROCESS AUTOMATION: ENHANCING EFFICIENCY AND COMPETITIVENESS IN MODERN ORGANIZATIONS
(2024)
The first section of the thesis provides a historical overview of automation, spanning from the first industrial revolution to the current era of highly advanced AI-driven technologies. It emphasizes how important Business Process Automation (BPA) is in today's hectic corporate climate when productivity and competitiveness are key factors. The main focus is on Robotic Process Automation (RPA), which is especially useful in situations with legacy systems since it effectively automates repetitive processes. This study explores the differences between terms and concepts related to automation, including business process automation (BPA), robotic process automation (RPA), artificial intelligence (AI), machine learning (ML), and business process management (BPM). Companies looking to optimize their processes face a changing landscape due to the involvement of various technologies. Using real-world case studies and industry best practices, the thesis provides a thorough examination of the effects of BPA, emphasizing the primary drivers, challenges, and benefits of BPA adoption. A mixed-methods approach integrating quantitative and qualitative research was used as the methodology. Surveys, case studies, and documentation from different organizations are included in the study, based on those who have implemented RPA at their work. This method enables a thorough analysis of BPA's effects on efficacy, productivity, and affordability. Case studies from prominent firms like Capgemini Consulting, PwC, and Deloitte are reviewed to gain insights regarding their BPA journey. Significant gains in customer satisfaction, cost savings, error avoidance, and operational efficiency are shown by this research. They also draw attention to difficulties like opposition from employees, problems with integration, and the requirement for upskilling. The thesis indicates that although big firms have similar motives for adopting BPA, the process of adopting BPA varies depending on the specific circumstances of each firm. Stakeholder engagement and change management are critical components of successful BPA programs, according to key results. The study highlights a balanced, strategic, and context-sensitive approach, offering a useful insight for companies in establishing their BPA strategy. It provides a comprehensive examination of the role that business process automation plays in modern companies, highlighting the ways in which it can radically alter corporate strategy and operations in the digital age. It gives a thorough examination of the challenges involved in putting BPA into practice and offers tactical advice to businesses hoping to use these tools to boost productivity and competitiveness.
Total Hip Arthroplasty is a highly effective procedure. Precise preoperative planning is crucial for a positive patient outcome. One approach to improve patient outcomes is preoperative planning of hip implants, which could replace the currently dominant 2D planning and improve processes in dealer markets by enabling more efficient delivery. The objective of this study is to survey and measure dealers’ acceptance of a patient-specific delivery and operating room setting. The evaluation is based on the Technology Acceptance Model. A recommendation for action will be derived from the evaluation.
This study examines the acceptance of new technologies through a systematic literature review utilizing the Technology Acceptance Model. Additionally, it presents the current state of 2D and 3D planning for hip implants and analyzes the Italian and Brazilian dealer markets. The target group was surveyed quantitatively, and their acceptance was analyzed and interpreted using descriptive statistical evaluation.
The two markets share similarities in their current requirements and conditions. In Italy and Brazil, planning is done intraoperatively by surgeons, which has been identified as an obstacle on several occasions. Acceptance of the new process is therefore mixed and requires supportive measures.
The similarities between the two markets allow for uniform comparability and interpretation. However, the acceptance can be traced back to the lack of preoperative planning among surgeons. It is clear that both markets are rather critical of a switch to preoperative planning, especially 3D planning. Therefore, some measures and further research on surgeons must first be taken before a successful implementation is possible.
Even though the idea of nearshoring is not new, it has attracted a lot of attention lately. This strategy entails moving corporate activities, such as IT services or manufacturing, to nearby countries in order to take advantage of a variety of competitive benefits. Nearshoring is a phenomenon that is intimately related to trade wars, regional trade agreements, and changing global economic dynamics. The objective of this research is to investigate the development of nearshoring, the forces that drive it, and the effects it has on various industries, economies, and geopolitical ties. The study is specifically focused on the automotive and semiconductor sectors. The study takes a broad approach, including case studies, economic strategies, and historical patterns. It examines the growth of nearshoring in different areas, such as the USA and Europe, and analyses its effects on global trade and economic stability. In accordance to the study, nearshoring has a number of advantages, including lower costs, less risk, and easier access to trained labour. But it also brings with it difficulties like disparities in culture and regulations as well as worries about data security. Nearshoring trends have had a substantial impact on the automotive and semiconductor sectors, leading to notable changes in supply chain strategy and production processes. In response to the requirement for operational flexibility and the pressures in the global economy, nearshoring has become a popular option for these two industries. The approach emphasizes the necessity for flexible and resilient company strategies in a constantly shifting economic environment and helps to reshape the dynamics of global commerce.
This master thesis explores the divergent consumer preferences within e-commerce sales funnels in China and Germany, two of the world's leading e-commerce markets. This comparative study explores the complexities of website design preferences, the influence of cultural elements on consumer decision-making, and the drivers of consumer loyalty and repeat purchases, with China's rapid adoption of digital technology and innovative marketing strategies set against Germany's mature market and consumer trust.
A mixed-methods approach is used in the research, combining quantitative and qualitative analysis. Insights into consumer behaviors and preferences influenced by cultural, economic, and technical aspects are provided by a thorough analysis of scholarly literature, case studies, and consumer surveys from both nations. The report highlights the distinctive features of each market by examining important elements such as digital innovation, sustainability, social integration, data protection, and mobile commerce in e-commerce practices.
Remarkably, the thesis seeks to provide practical insights to German e-commerce practitioners. German businesses can learn more about properly aligning their marketing and operational goals with consumer expectations by studying the successful techniques employed in China. This research contributes to academic understanding while also having implications for marketers and e-commerce platforms looking to improve user engagement, conversion rates, and the overall online shopping experience in the dynamic global e-commerce world.
This thesis investigates the integration of Artificial Intelligence (AI) in the recruitment processes of Small and Medium Enterprises (SMEs), highlighting both the opportunities and challenges of such technologies. It examines the potential benefits of AI in recruitment, including increased efficiency and unbiased decision-making, as well as challenges such as data privacy concerns. Through qualitative research and interviews with HR professionals, the study not only explores the current landscape of AI in recruitment but also proposes a comprehensive implementation plan for SMEs. This plan is designed to help SMEs navigate the complexities of adopting AI technologies, ensuring they can effectively leverage AI tools to enhance their recruitment outcomes and overcome the barriers to implementation.
Steuerliche Gestaltungsmöglichkeiten von privaten Vermögensgegenständen über einen Familienpool
(2024)
The following paper deals with the topic of which tax structuring options are possible for the transfer of private assets via a family pool under German tax law. The research question examined here is whether it is worthwhile from a tax perspective to transfer private assets to a family pool and which legal form is most suitable for this. In particular, the difference in terms of inheritance tax between a transfer through a family pool and an inheritance upon the death of the testator is examined. In order to answer the research question, a detailed literature review was first carried out on the special tax circumstances of the legal forms suitable for a family pool. Subsequently, the topics brought to light by the research were introduced into three case studies for better comprehensibility in order to demonstrate the tax advantages of a family pool.The tax burden calculations show that a family pool can be worthwhile for tax and administrative reasons if set up early on
Employee engagement is crucial for companies because of its positive influence on performance, retention, and profitability. However, the rising appearance of hybrid workplaces and generational changes have presented challenges in maintaining employee engagement. Leadership has been shown to play an important role in developing engaged employees. This paper examines the relationship between transformational leadership and employee engagement and whether gender, presented as male, diverse and female, impacts this relationship.
A sample of 118 respondents, that have worked for over one year under a leader, has been analyzed through simple and multiple regressions. The relationship between transformational leadership and employee engagement proved significantly positive, highlighting the key role leadership plays when fostering engaged employees. However, the moderating relationship of all three genders was not significant. These results suggest that companies should focus on training transformational leaders and engaging employees regardless of the employee's gender.
Industry 5.0 is a new age of production that combines human-machine cooperation with cutting-edge technologies. Despite all of Industry 5.0's advantages, there are new cybersecurity threats that need to be considered in order to maintain the stability and security of networked systems. In the first section of the thesis, Industry 5.0 is introduced, along with its benefits and features. Cyber threats posed by automation, robotics, the Internet of Things, artificial intelligence, and networked systems are also noted.
The thesis delves deeply into the vulnerabilities and possible attack paths that hackers can use in Industry 5.0 settings. It looks at vulnerabilities in IoT devices, human mistakes, unprotected communication protocols, and supply chain vulnerabilities, giving a thorough grasp of the hazards involved. Case examples from the real world illustrate how cyberattacks affect Industry 5.0 systems, highlighting the necessity of strong defenses.
In order to develop recommendations for Industry 5.0 security, the thesis examines a number of cybersecurity best practices and standards, including the NIST Cybersecurity Framework and ISO 27001. It highlights how crucial it is to carry out thorough risk assessments and apply efficient risk management strategies in Industry 5.0 settings. The thesis recommends staff awareness and training, incident response strategies, and technology controls as ways to lessen cyber dangers.
The thesis also looks at innovative ways to improve Industry 5.0 cybersecurity, including secure communication protocols, blockchain for supply chain security, artificial intelligence (AI) for attack detection and response, and safe IoT device design. It also takes into account the legal and regulatory sides of cybersecurity, evaluating how well they work to handle privacy and ethical issues as well as lessen cyber threats.
To improve Industry 5.0 cybersecurity, the thesis also looks at cutting-edge technologies including blockchain for supply chain security, AI for threat detection and response, secure communication protocols, and safe IoT device design. It evaluates the efficacy of legal and regulatory measures in mitigating cyber dangers and resolving privacy and ethical issues while taking cybersecurity into account.
The thesis highlights the need of industry cooperation and information exchange in addressing Industry 5.0 cyber threats. It assesses initiatives, partnerships, and networks that support the sharing of best practices, information, and threat intelligence. In the conclusion, the thesis explores Industry 5.0's future orientations and offers academics, policymakers, and business experts’ advice on how to proactively mitigate new risks and guarantee the security of Industry 5.0 ecosystems.
Overall, the thesis contributes to a better knowledge of Industry 5.0 cyber dangers and provides practical solutions through the use of multidisciplinary research, real-world case studies, and examples. Its purpose is to encourage the secure and successful use of Industry 5.0 technology.
This thesis begins a theoretical investigation into leadership and organizational power by briefly examining the relevant academic literature. It then examines Robert House’s Path-Goal Theory, Bertram French, and John Raven’s Bases of Power frameworks. This study investigates the correlation between directive, supportive, participative, and achievement-oriented leadership behaviors and reward, coercive, legitimate, expert, and referent power within organizational set-tings by combining theoretical knowledge with empirical data gathered through questionnaires conducted with leaders and employees in the hotel sector. It also investigates how they impact the achievement of hotel goals.
Contributing to existing knowledge on leadership and power dynamics in the hotel industry, this research rigorously analyzes the compatibility and effectiveness of leadership behaviors with various power sources. The empirical backbone of this study comprises questionnaires conduct-ed across sixteen Southeast Asian hotels, yielding insights grounded in real-world organization-al settings. Based on 167 responses, this comprehensive investigation offers valuable implica-tions for practitioners and scholars, elucidating the intricate relationship between leadership be-havior and power sources. It underscores the strategic importance of aligning behavior with power sources to enhance leadership effectiveness and foster organizational success.
The Bachelor Thesis examines the effects of the integration of environmental, social and governmental (ESG) criteria in equity funds on performance compared to conventional equity funds. For this purpose, a quantitative analysis is carried out which includes a detailed examination of 769 equity funds. The equity funds are divided into two different groups - ESG equity funds and conventional equity funds - and are analyzed for various financial ratios. The goal of the study is to illustrate the financial performance differences between ESG-focused equity funds and conventional equity funds and thus provide a scientific contribution to the academic debate on sustainable investments. Initially, the thesis delves into the central concepts of ESG, the historical development of investment funds, theoretical frameworks, and existing studies. The following analysis provides an insight into the relationship between ESG criteria and the performance of equity funds. It not only draws on two different ESG rating systems, but also provides a geographical breakdown. Although the work as a whole helps to develop a deeper understanding of sustainable investment and highlights potential implications for investors and the financial sector, the results of the analysis show that more research is needed in this area.
The financial markets are currently facing uncertain circumstances, which is increasing their tail risk. A recent study was conducted to measure the tail connectedness between North America, Latin America, Europe, Asia, and Oceania. The study looked at 18 stock market indices using a neural network quantile regression approach from January 4, 2012, to May 5, 2022. The study found that the North American, European, and Latin American stock markets had the highest exposure to tail risk, while Asia and Oceania showed no significant risk compared to the rest of the world indices and were independent. The study also identified the Global Financial Crisis and the COVID-19 pandemic as intense events that yielded high tail risk. The Systematic Fragility Index ranked the pre-COVID period stock market and the Nasdaq during the COVID sample as the most susceptible markets. On the other hand, the Systematic Hazard Index identified the S&P as the chief risk contributor in the system.
The following thesis analyzes what a new sustainable pension reform for Germany could look like and which aspects can be adopted from other countries. It is shown that the German pension system needs a reform because it lacks sustainability due to the demographic change taking place and the associated poverty in old age. Another factor is the lack of state subsidies. To this
end, five different countries were analyzed, a survey and a utility analysis were conducted in order to compare the countries according to certain criteria and to draw conclusions as to which pension system or which aspects could be copied and implemented in Germany. The results show that Sweden and Norway have a sophisticated pension system with many aspects that could be adopted. Austria also provides some good ideas. The existing plans of the German government and other experts show that Germany is on the right track, but needs to be reformed
as soon as possible in order to achieve a positive result immediately.
The primary purpose of this thesis is to examine if the implementation of process mining significantly impacts a company’s competitive advantage, what challenges organizations face during that process and while using the tool as well as to identify drivers for business value generation and for which purposes and in which areas process mining is applied along the value chain. Therefore, an exploratory case study was conducted based on ten in-depth expert interviews containing representatives of various industries.
Today’s business environment of uncertainty and increasing volatility demands for organizational resilience and adaptability. Businesses recognize the importance of effective process execution and management based on the necessity of process optimization in order to sustain competitive. Due to its universality of application and its ability to deliver ubiquitous value in ways that never have been possible before, process mining is gaining vast popularity across various domains.
Findings appear to show that process mining is seen as modern, innovative, and supportive means to gain transparency over processes’ complexity by facilitating the ease of identifying improvement areas on a holistic end-to-end perspective of a company’s value chain.
Thus, businesses use process mining to yield the creation of monetary and non-monetary values by deploying an iterative cycle of continuous improvement. Hence, value potentials are realized by transforming actionable insights obtained into suitable actions serving as enablement for value capture. Despite that, process mining impacts organizations on different levels, whereas such impacts potentially affect a company’s competitive advantage through several paths. The study further explores a variety of success factors consisting of antecedents for effective usage and drivers for consistent value creation of process mining. The analysis depicts moderating effects of success factors on several challenges, whereas organizational challenges clearly overweight technical’s. Ultimately, implications for further research and managerial actions are presented focusing on the organizational perspective of process mining.
Hybrid work is an increasingly common model of work applied around the globe and is expected to be continuously gaining importance. This thesis is aimed at identifying what impacts hybrid work has on international companies. A literature review was conducted to provide findings of recent research to identify possible positive as well as negative impacts. Furthermore, a survey was distributed to 150 employees with leading positions in international companies, resulting in 16 responses, which were analysed using metrics of multiple regression. The qualitative part of the survey was assessed as well. The small sample size only allows for an indication that hybrid work might impact sick days of the workforce in a negative way and that less business trips are taken due to hybrid work. The other impacts that were identified through the survey suggest impacts on a larger scale than simply human resources, indicating that hybrid work can impact the entire profitability of a company and should therefore be properly assessed and managed with a broad view on all possible impacts on different levels in mind.
When discussing the current textile and apparel industries’ status quo, at some point attention will most likely shift towards the challenges fast fashion companies have to encounter due to the increased interest in sustainability practices. This bachelor dissertation examines the sustainability reports of three major fashion brands – Adidas, H&M, and Inditex, with the aim to gain insights of the current situation of non-financial reporting.
The study examines how companies address various aspects of Environmental, Social, and Governance (ESG) factors within their sustainability reports. It also investigates whether these companies prioritize different topics in their practices. Furthermore, the research evaluates how extensively fashion companies incorporate industry-standard KPIs to measure and compare their
sustainability performances.
The results show that the three companies focus on ESG factors differently, with environmental issues being consistently addressed, although the degrees of emphasis vary. Inditex emerges as a leader in fulfilling ESG criteria, with Adidas and H&M closely behind. Analyzing a company’s KPIs reveals a range of diverse approaches, complicating comparisons with competitors. However, following set standards such as the GRI Standards enhances credibility, even though transparency improvements are possible. With the EU’s CSRD regulation on the horizon, companies are encouraged to improve data accuracy and transparency, which may lead to changes in strategic directions.
This study emphasizes the importance of fair reporting, clear communication, and standardized frameworks to promote sustainability. With the insights provided by the research, this work is aimed at researchers, shareholders, and stakeholders interested in understanding, or implementing sustainability practices within the fashion industry.
The objective of this work is to determine which strategic management model is the most suitable for developing a strategy framework for an international, decentralised organisation to ensure sustainable e-business growth. To achieve this, primary and secondary data are analysed, using a combination of comparative and qualitative approaches. Three strategic management models are presented. The Balanced Scorecard and the Objectives and Key Results are selected for a deeper literature review to assess their applicability according to criteria considered critical in a decentralised e-business context. Based on the literature, a hypothesis is formulated suggesting that Objectives and Key Results is the most suitable model for this purpose. Using a concrete case study, -the e-business project Vision 30 of the Würth Group-, both models are developed. The results and development processes are compared and evaluated, showing that although the Objectives and Key Results has significant advantages, it cannot serve as a universally applicable framework. The Balanced Scorecard‘s strategy map uses predefined perspectives, allowing for customisation and individual adaptations for companies. Therefore, the hypothesis was rejected. This demonstrates that the strategy map provides the necessary flexibility while maintaining alignment, which is crucial for success in today’s decentralised business landscape. Further research in the field of strategic management models could investigate the effectiveness of combining both models.
The covid-19 pandemic has significantly impacted economies all over the world, posing as a difficulty for companies all across the globe. The Micro, Small, and Medium Enterprises (MSMEs) in India were one of the most affected. These Enterprises make a substantial contribution to India's economic output.
Despite their significance, these enterprises had faced immense challenges during the pandemic, such as disrupted supply chains, financial needs, loss of customer interest, and administrative problems as well.
This paper, has the intention of studying the aftermath of the COVID-19 pandemic on the MSMEs of India and is focusing on the Volatility, Uncertainty, Complexities, and Ambiguity (VUCA) challenged encountered by them, the strategies that these businesses put into place to keep the organizations afloat, is also studied.
This paper includes a study spanning various fields, exploring the adaptive mechanisms, and strategies incorporated by MSMEs to manage and navigate through the turbulent business environment, sustaining operations and managing risks.
Furthermore, the thesis throws some light on the role of digital transformation in MSME resilience during the crisis, noting its effectiveness and potential barriers. The study aims to give insights and suggestions to better prepare MSMEs versatility against future disruptions, while also looking at government aid or help during the pandemic.
At last, this thesis adds to the understanding of challenges faced by MSMEs during the Covid-19 pandemic, while trying to offer valuable insights for the future.
Sustainability is a megatrend and has been a topic of great interest for decades. Even though, industrialization came forth with genius and profitable businesses it almost never took into consideration the value of natural capital and sustainability. According to a 2017 report by the UN, there are more than 51 trillion microplastic particles in the sea, more than 500 times the number of stars in the Milky Way. With the depletion of natural resources, increasing consumer education and the need for a better future the world has been prompted to take solid steps to control the menace that could be climate change and unsustainability. This paper makes an effort to understand the effect that sustainable marketing practices have on the profitability of an organization. The case studies of the three famous athleisure brands provides an insight into how sustainability can help companies drive towards a profitable and a circular future.
The dynamic and constantly changing global competitive environment requires the development of advanced technologies and new operating procedures for a company´s internal processes. Human Resource Management bears the responsibility of assisting the organization in overcoming these challenges and effectively reshaping its procedures. This bachelor's thesis investigates the detailed process of implementing a Global Job Catalogue (GJC) at a company. The purpose and goal of this study is to evaluate whether the implementation of a GJC offers advantages, using an automotive company as an example. It analyses the practical application of a GJC and its integration into the Human Resources Department. Furthermore, a focus on the challenges and benefits of the implementation and integration process will be provided, including the use of innovative technologies such as Artificial Intelligence (AI) and Skills Management. To achieve the stated goal, semi-structured interviews with HR personnel from the automotive company have been carried out. The results of the study identify the benefits of a comprehensive GJC for each stakeholder, such as increased transparency, efficiency, and consistency across the organization. However, it also highlights the challenges associated with the implementation process, including the strict timeframe and the simultaneous pursuance of multiple relevant project components. Based on these findings, recommendations for the use case are derived, and a thorough conclusion is provided.
This thesis embarks on a comprehensive exploration of the Bosch Car Service (BCS) and Bosch Automotive Workshop Services (BAWS) concepts within the global automotive service industry, underpinned by the esteemed Bosch brand. Through a meticulous comparative analysis, enriched by insights from expert interviews, this study unveils the operational frameworks, strategic orientations, and value propositions that distinguish BCS and BAWS, highlighting the unique challenges and opportunities each model presents. The research identifies key market segments addressed by BCS and BAWS, emphasizing BCS's focus on connectivity and efficiency versus BAWS's standardized franchise operations. It further delves into the complexities of managing a centralized system like BAWS, the challenge of leveraging Bosch's extensive portfolio, and the role of digital tools in enhancing operational efficiency and customer engagement. This thesis proposes a strategic blueprint for innovation, brand management, and customer-centric services, aiming to guide BCS and BAWS towards sustained growth and competitiveness in the evolving automotive service sector. Through integrating theoretical analysis with practical insights, the study makes a significant contribution to the academic and practical understanding of automotive service franchise models, shaping future strategies for Bosch's continued success and leadership in the industry.
The aim of this study is to investigate how cultural diversity is implemented and promoted in German startups and what best practices can be derived from these insights. The research question is: How is cultural diversity being implemented and promoted in German startups? Challenges and best practices.
As an empirical method to address the research question, expert interviews were conducted to gain precise insight into the strategies and initiatives of startups related to cultural diversity.
The results of the research have shown that cultural diversity has a significant impact on fostering innovation and creativity in startups. It also became clear that leadership within the company plays a crucial role in implementing cultural diversity and creating an inclusive environment. Research also showed that the implementation of formal initiatives in startups is limited due to company size and resource constraints.
Overall, the study has demonstrated that cultural diversity plays an important role in startups that should not be overlooked. Based on theoretical insights as well as findings from the study, best practices have been derived to serve as guidelines for startups aiming to efficiently and resourcefully implement cultural diversity.
This thesis investigates the persuasiveness of triathlon celebrities on consumer purchase intention, employing a quantitative research methodology grounded in the Source Credibility Model and the Match-up hypothesis. Through a survey-based approach, data was collected to analyse how consumers perceive characteristics of triathlon sports celebrities and how the match-up between triathlon celebrities and product types as well as the perceived characteristics affect consumer purchase intention. Running shoes and winter boots were selected as the two product types.
The study population consisted of a total sample size of 204 respondents. Descriptive statistics and multiple linear regression analyses were conducted to explore the relationships between triathlon sports celebrities' attributes, product-endorser matchup, and consumer purchase intention. Findings revealed significant positive relationships between perceived expertise and purchase intention for both running shoes and winter boots. Moreover, a positive relationship was observed between perceived physical attractiveness of triathlon celebrities and purchase intention for both products. While perceived trustworthiness did not significantly impact purchase intention, the study demonstrated a positive relationship between perceived product-endorser match-up and purchase intention for both products. Practical implications stemming from these findings emphasize the importance of strategic sport celebrity selection and product-endorser fit in endorsement campaigns. This research contributes to the academic field by focusing specifically on triathlon celebrities’ and their persuasive impact towards consumers.
This thesis examines Life Cycle Costing through a literature review and a fictional case study. It explores key challenges faced in implementing and utilizing Life Cycle Costing, proposes strategies for overcoming these challenges, and evaluates the potential impact of early integration of this technique on decision-making processes. Additionally, by use of the case study, the thesis exemplifies how Life Cycle Costing identifies trade-offs that would otherwise have remained unnoticed. The case study highlights how the implementation of the technique unveils that the option initially expected to be more costly turns out to be more economical. The findings underscore the superiority of the Life Cycle Costing methodology, questioning the narrow focus on immediate costs in traditional cost accounting, opening the door to a business model where long-term cost savings are recognized and valued.
The goal of this study is to answer if the corona pandemic changed the risk aversiveness and risk tolerance of young German adults and how it changed their decisions when investing in shares, by using the behavioral finance approach.
To answer this question, a literature recherche and a quantitative study were done. The quantitative study consists of a questionnaire, which was answered by 216 German adults with ages ranging from 18 to 35.
This research examines the impact of social media on consumer behavior, focusing on how consumer behavior and habits change after the use of social media by German and Chinese young consumers. A comparison of the differences between the two groups is also conducted. The study was conducted based on theoretical background and terminology, followed by six hypotheses. Then this research determined the scope, target population, and sample size before using focus groups and online questionnaires as survey methods. While analyzing the questionnaire data, the research tested the hypotheses and demonstrated the effects between the variables. The results indicated partial agreement with existing studies. Browsing time positively correlates with the purchase journey. The duration of online discounts negatively correlates with transaction speed. Young consumers' demand increases with the amount of time they spend browsing product advertisements. However, some findings ran counter to previous investigations. The impact of SMM on young consumers has no adverse effect on the time spent browsing products. Moreover, only in some cases, young consumers' purchase intentions are positively correlated with demand.
Keywords: Young consumers, Social media marketing, Consumer behavior, Purchase journey, Purchase intention, Online time-limited discounts, Demand
The aim of this research is to investigate the unique factors that affect the
adoption of green supply chain management (GSCM) practices in Greek
companies, with a specific focus on how they align with the overall business
strategy and performance. To achieve this objective, a "bottom-up" approach
is utilized, which involves conducting case studies to assess the status of
GSCM implementation in Greece. Additionally, the research seeks to identify
the key barriers that must be overcome for successful integration of GSCM in
Greek businesses.
A primary purpose of the study is to advance the field of Green Supply Chain
Management (GSCM) research by providing new and valuable insights on
the implementation of GSCM in a context that has received relatively minor
or even no attention in previous studies. The findings of this study have
practical implications for businesses operating in Greece and beyond, as
they offer recommendations, solutions and strategies for companies seeking
to implement GSCM practices. Eventually, this research aims to contribute to
the overall development and understanding of GSCM, as well as to promote
sustainable business practices in the region.
Keywords: Green supply chain management, Greece, business strategy,
implementation, barriers, case studies, bottom-up approach
With the increasing popularity of the home office model and the limited exploration of associated stressors necessitate a comprehensive investigation of potential drawbacks. This thesis embarks on an investigation of how the home office paradigm can be leveraged to alleviate distress, nurture mental well-being. Specifically, it delves into an analysis of five prominent stressors inherent in the home office context, identifying effective strategies for mitigating each one adeptly. The data and research in this thesis are drawn from existing literature on the work concept. The findings underscore the substantial influence of these stressors on employees’ mental health and productivity. However, specific measures to mitigate these challenges are identified and thoroughly expounded upon. This research provides valuable insights into optimizing the home office environment and promoting the holistic well-being of employees.
Greenwashing in the clothing industry and its impact on the corporate image of consumers in Germany
(2023)
With issues like climate change and the pollution of our planet, more and more clothing companies are following the trend of a sustainable marketing strategy. Greenwashing is often associated with that, as not all companies are honest about their statements. This study examines how greenwashing by a company in the clothing industry impacts the corporate image of 18 to 30-year-old adults in Germany. Studies regarding sustainability, consumer behaviour towards sustainable products, the behaviour in case of greenwashing incidents, and the identification of greenwashing are investigated. For the analysis, online survey data of 244 Hochschule Furtwangen University study participants are examined. The descriptive study provides information about the behaviour of consumers regarding sustainable clothing and their behaviour when it comes to greenwashing. It was found that consumers tend not to consider sustainability when buying clothes. Very few inform themselves about sustainability, and sustainable labels do not seem to influence their shopping decisions. The image of the consumer about the company involved in greenwashing appears to deteriorate. In addition, the willingness to keep buying from the company seems to be stopped or reduced for the majority. A weak positive correlation was found between consumer behaviour concerning the topics of sustainability and greenwashing. It can be summarised that the dishonest behaviour of clothing companies can harm their consumers' corporate image and brand loyalty.
In today's fast-paced business environment, customers expect more than just high-quality products or services. They also demand excellent customer support that is both efficient and personalized. With the growth of businesses and the increasing complexity of products and services, providing efficient customer support has become a critical component of any successful business strategy to fulfill customers and user’s expectations. The present study investigates the need for a technical support helpdesk solution within the business unit Industrial Hydraulics of Bosch Rexroth, a global leader in drive and control technology. The primary objective of this thesis is to assess the current state of the support processes, identify areas of weakness, and leverage these insights to optimize and enhance them. The focus will be on finding a way to enhance transparency of customer data.
Based on the theory to process optimization, a current state analysis was conducted, and expert interviews were carried out to identify weaknesses and potential solutions for improving customer support. The research question "How can the Industrial Hydraulics Services of Bosch Rexroth deliver more effective and efficient customer support?" is addressed through the findings that a central platform is necessary to handle customer inquiries more efficiently, given the diverse communication channels and varying modes of operation within the business unit. The use of the existing SAP CRM ticketing system Robin is suggested as an efficient solution path, which should be optimized for future use based on the identified optimization approaches. The results underscore the importance of a unified approach to working, which is vital for the success of the business unit, resulting in increased efficiency, quality, collaboration, scalability, and customer orientation.
This thesis examines causes and effects of El Salvador’s transition to official dollarization conducted in 2001. The document analyzes preliminary and final impacts in the real, financial, fiscal, and external sectors of the country, and it also provides an economic and social perspective on how these effects have caused little effect on Salvadoran society. Several authors remark official dollarization might have positive effects on countries with macroeconomic disorders such as high inflation rates and drastic exchange rate variations. After more than 20 years of adoption of the U.S. dollar, official dollarization does not appear to have affected positively life of Salvadoran citizens but rather has prevented governments from using monetary policy to apply irresponsible economic policies and has also helped to prevent high inflation rates. To take advantage of the benefits official dollarization can offer, it is highly recommendable for El Salvador to implement transformative social and economic investments and policies that boost human development and economic competitiveness.
In the contemporary business landscape characterized by global economic uncertainty and rapid technological advancements, companies face increasing complexity in meeting their innovation targets. To address this challenge, established firms are engaging in collaborative partnerships with external entities, particularly startups, to leverage their knowledge and capabilities to gain a competitive advantage. Despite the growing popularity of corporate-startup collaboration (CSC), there remains a noticeable gap in the literature regarding the analysis of the dynamics and key success factors that are relevant to enhancing the collaborative process between these asymmetric entities. This study aims to fill this research space by investigating the dynamics, motives, objectives, and challenges of CSC, with a specific focus on identifying the success factors crucial for achieving favorable outcomes. Drawing upon insights from eight expert managers using a mixed-method approach, the study highlights the significance of addressing internal barriers and prioritizing key success factors to ensure successful outcomes in CSC. The research methodology involves a literature review, a pre-stage questionnaire, and semi-structured interviews to gather comprehensive data. The researchers have synthesized the findings to enhance an existing Co-Canvas model in a way that it is specifically tailored for CSC, thereby offering managers a practical framework to effectively navigate the complexities of CSC. The findings of this research hold implications for scholars, corporate leaders, and entrepreneurs, enabling them to evaluate past collaboration initiatives, identify potential sources of errors, and devise strategies to enhance their collaboration performance. By shedding light on the dynamics and success factors of CSC, this study contributes to the existing body of knowledge and offers valuable insights for strategically enhancing collaboration performance. However, the study refrains from making broad generalizations of the model due to the small sample size of experts.
This thesis examines the potential for small and medium-sized enterprises (SMEs) in the German apparel industry to enhance circular capabilities. Given the urgency of environmental issues in garment production, the thesis delves into the broader context of the textile and apparel industry, circularity principles, circular product design, as well as business and regulatory framework conditions. However, this transformation necessitates substantial innovation, which can be challenging, especially for SMEs facing resource constraints. A utility analysis-based tool to support SMEs' circularity journeys is introduced, by systematically evaluating textile fibers. This approach assists SMEs in optimizing material choices and complying with sustainability standards and reporting. To demonstrate its effectiveness, the tool is applied for HAKRO GmbH, a SME in the German apparel industry. The assessment results indicate prioritization of specific fiber choices, emphasize knowledge gaps, and spotlight opportunities for innovation and circularity. The tool's systematic approach enables SMEs like HAKRO GmbH to strategically select material options, streamline innovation efforts, and align with CE principles. Ultimately, this research contributes to advancing CE transitions within the apparel industry by offering insights into enhancing circular capabilities for SMEs and facilitating informed decision-making through a utility analysis-based approach.
This Bachelor's thesis explores the impact of the EU Taxonomy on the Automobile in- dustry, focusing on, Mercedes Benz Group AG, BMW Group AG, Volkswagen AG, Por- sche AG, and Audi AG.
In the first part, relevant theoretical background information will be given to get an un- derstanding of the EU Taxonomy framework. It will explain the purpose of the EU Tax- onomy, relevant keywords, and the reporting obligations of companies including an ex- planation of the role of IFRS.
The second part will analyze the annual reports to evaluate the feasibility of the imple- mentation of the EU Taxonomy framework. This includes the analysis of the companies reporting as well as the comparison of the economic activities of the companies. There were discrepancies observed among the reporting practices of Mercedes Benz, BMW, Volkswagen, Porsche, and Audi. It has been determined, that all car manufacturers listed a varying number of economic activities that contributed to their eligible and aligned KPIs. The disclosure of the key performance indicators turnover, capital expenditure, and operational expenditure of the five companies was examined. All manufacturers classi- fied their entire vehicle portfolios, regardless of emission output, as eligible under the EU Taxonomy, leading to challenges in accurately assessing their environmental impact. Lastly, to determine the greenest company of the five car manufacturers the Taxonomy- aligned key performance indicators within the automobile industry were analyzed. How- ever, the determination of the greenest company proved inconclusive due to conflicting results from the analyzed KPIs.
In conclusion, the implementation of the EU Taxonomy in the automobile industry is found to be partially feasible, primarily due to inconsistencies in its application among the manufacturers.
After-sales services play a crucial role in companies’ profit. Their importance is expected to increase given the intensifying leveling of product competition and a shift toward a buyer’s market. Ticketing systems are increasingly integrated into these services because of their ability to bundle multiple support channels, enhance the support’s knowledge base, and cut costs.
This thesis aims to create a comparative overview of ticketing systems, which evaluates eight selected market alternatives and one tentative in-house solution according to their compliance with the requirements of the focus company. This comparison is made by exploring the literature concerning build-or-buy, software evaluation and selection, and analyzing several guided interviews.
The results seek to aid the company in deciding on a ticketing system that meets its requirements, as well as to act as a blueprint for other SMEs. The findings include two recommended alternatives in conjunction with further strategic and decision-making considerations. The study ends with an outlook for academia and businesses.
Reviewing Expats' perceptions on global leadership competencies: the case of multinationals in Asia
(2023)
In an era of increasing globalization, companies struggling with a leadership gap in Asia feel compelled to equip their leaders with global leadership competencies that meet international standards. Therefore, this paper clearly defines the role of the worldwide standard of global competencies and how it contributes to a company's human resource development program. We use a multinational company as a case study. Qualitative interviews were conducted to explore how expats perceive global leadership competencies in relation to global standards and the personnel development program. By reflecting on the staff development program concerning the standardized global leadership competencies, the case study can be beneficial for the company as opportunities for improvement of the development program were found, and approaches were presented on this basis.
The representation of female leaders in the STEM-field, especially the telecommunication industry, is rising in the 21st century. In contrast to men in leadership positions, there still exists an incongruity for female leaders, as the stereotypes associated with a leader correspond to those of a man. Therefore, women in leadership positions must decide between fulfilling their social role as being caring and warm, or to fulfil the leadership stereotype of being competent and dominant. To date, they cannot display their female side when in leadership positions, as the expectations one has about the ideal leader do not align with the emotional side of a woman.
The qualitative study is based on the classification of women and leaders in the Stereotype Content Model. The research is conducted in a telecommunication company. Therefor, employees of female leaders are interviewed about their perception of their leader. The findings of the research prove, that female leaders in the telecommunication industry are perceived against the female stereotypes. The findings show the female leaders are perceived rather male, meaning they are more competent than warm.
It is shown that female leaders must act against their social role, which has negative consequences for them. Consequences can be the avoidance of attempting to compete for certain roles, lower performance or social or economic punishment.
This thesis explores the impact of culture and diversity on multicultural teams and the potential benefits of adopting a transcultural approach to enhance team collaboration and effectiveness. The study highlights that cultural differences can present challenges to team collaboration and communication, but a transcultural approach can promote appreciation and understanding of these differences, leading to stronger relationships and greater success in a global business environment.
Intercultural competences, such as an open mind and flexibility, are essential for overcoming challenges arising from cultural differences in teams, and experience and training are recommended to develop these competences. Effective diversity management and developing intercultural competences are essential to thrive in a multicultural environment. Transcultural learning provides a valuable framework for understanding cultural diversity and fostering mutual understanding and respect between cultures. Adopting a transcultural approach can create commonalities and value in terms of global unity and understanding, making it an essential component of international business in today's globalized society.
Abstract
In the last decade, green bonds have become one of the most prominent and popular
financing instruments for mitigating climate change. The purpose of this paper is to analyze the impacts of green bonds with regard to climate neutrality and compare their performance with conventional bonds. Therefore, the following research questions were answered: What are the latest developments in the green bond market? What is the present state of standardized regulations? How do green bonds perform compared to their conventional counterparts? How transparent and "green" is the current green bond market? The paper is based on a literature review in the theoretical part and a practical part illustrating an insight into the current green bond market through three case studies.
In the green bond market, which has been growing steadily since 2015, Europe's increasingly strong and prominent position is evident. With a global market volume of over $500 billion in 2021, there has been a substantial increase in market growth during the past few years. A large body of literature shows that green bonds do not exhibit significant differences in performance compared to their conventional counterparts. As the green bond market matures, the phenomenon of a green bond premium is slowly disappearing. Which is in line with the results of the case studies. The green bonds outperform the conventional bonds and achieve a higher return. Further, a lack of standardized regulations can be observed. There are not one but many voluntary standards and regulations. As a result, the actual sustainability and impact of green bonds are difficult to measure.
Heart leadership is a leadership style which focuses on finding purpose and
passion in one’s life and job. The generation Y (Millennials), as a rather
technophile generation entered companies around of the turn of the
millennium. On the one hand, nowadays generation Z with new values, ideas
and requests to their work environment enters companies, and on the other
hand companies need to be attractive for skilled personnel. The heart
leadership concept addresses these requirements. This concept refers to the
ability to use one’s awareness and heart energy to create a culture focused on
exceptional relations, trust, care, spirituality, compassion, positivity, and
development.
The aim of this thesis is to answer the question of how heart leadership impacts
a business in the long run. To answer the research question “How can doing
things in a heart way impact the future of modern businesses?”, a literature
review was conducted.
The beginning of this work provides an explanation of what leadership means,
followed by explaining different leadership styles based on the Full Range of
Leadership Model with a concrete explanation of transformational leadership.
By defining the context of heart leadership with the meaning of the heart, what
aspects this kind of leadership includes, and the definition of human potential,
eleven heart factors that influence a business were derived through repeated
and overlapping attributes which a heart-led leader should have. These factors
show that heart leadership has a positive long-term impact on several areas of
a business, including the increase of overall work performance, mental health,
commitment, engagement, employee retention, resilience, profit and more.
The outcome of this thesis recommends integrating heart leadership in actual
leadership principles in companies. Heart leadership is an extension of
transformational leadership that meets the needs of a new generation,
positively changes the work environment, and enables employees’ full potential
in order to survive as a company in a competitive market and the race for
qualified employees.
The German financial market is being disrupted by financial technology and the progression of AI.
This thesis will look at Sparkasse Deutschland as an industry leading firm in the German financial market and analyse the effect of there currently relevant disruptive technologies employed by FinTech companies on their business model. Following a qualitative, exploratory research approach, utilizing comparative analysis, literature review and exploratory interviews, disruptive effects and managerial implications are outlined.
Research showed that Sparkasse Deutschland is currently confronted with different, digitally operating, disruptive FinTech business models attacking different parts of the three main areas of Sparkasse’s value proposition. Besides through cheaper and technologically superior product solutions FinTechs employ the characteristics speed, specialized solutions and platforms, transparency, flexibility and connectivity, user experience, simplicity, interactive and intelligent systems and reliability and security to disrupt the Sparkasse business model.
While currently hedged by their wholistic business model and experience in navigating the German regulatory financial system, Sparkasse is challenged with developing along the by FinTech introduced characteristics to stay competitive in the digital banking industry. Challenged by the transformation to a more digital business model, Sparkasse is tasked with simultaneously retaining existing customers and investing into their digital future.
Further research could be conducted regarding a strategical implementation for Sparkasse Deutschland navigating the outlined challenges and planning action towards increasing competitive strength pertaining the digitally product environment.
As a leading medical technology company, KARL STORZ SE & Co. KG continuously wants to bring innovations and applications into the market and expand its existing product portfolio. As strategic initiatives, the company has set priorities and goals to ensure its sustained success. One of those strategic initiatives is to start developing new products in the field of robotic surgery and compete in this segment. To achieve these ambitions, the company decided to spin off its robotic solutions department and establish a new business called KARL STORZ VentureONE Pte. Ltd. With a smaller and more agile structure, the new venture seeks to implement new ways of working and promote innovation.
This new-born company is playing in a fast-growing market that one single competitor has traditionally dominated. However, robotic surgery still has much potential, and existing suppliers have not yet reached different market segments. One segment that has called the attention of the spin-off is the ambulatory surgery centers in the US.
These surgical institutions are growing and gaining relevance in the American surgery landscape. Hence, the company is particularly interested in developing a robotic solution for this segment. Before introducing a product, the company must understand the target customer intended to address. Management at the new venture is also convinced that new business models can be successfully implemented in this segment. Thus, this academic work aims to evaluate the ambulatory surgery center market in the US and propose a suitable business model for this target customer.
For this purpose, this thesis was divided into two main parts. The first aimed to conduct market research on the ambulatory surgery centers in the US by collecting secondary data from articles, reports, and governmental publications. The second part focused on proposing a business model for the ambulatory surgery center segment. To do so, primary data was obtained by interviewing experts in this market.
The research found that the ambulatory surgery centers segment is a growing market where robotic surgery has not yet been fully implemented due to its high cost and reduced reimbursement rates for outpatient procedures. Another barrier to robotic surgery in surgery centers is the high upfront investment needed to buy the technology. Based on these insights, different business models, such as leasing, renting, pay-per-use, and subscription, were assessed. A subscription model was selected and further developed by presenting the most advantages. Using the “Business Model Navigator” methodology, this work defined and documented the target customer, the value proposition, the value chain, and the profit mechanism.
Abstract
In today's business world, it is evident how, thanks to digital transformation, new business models have emerged, especially in the retail industry. Changes in customer preferences have been one of the main reasons why the vast majority of companies within the retail industry have accelerated their digital transformation processes. Evidence has also been found that this change in consumer thinking is related to one of the side effects left by the Covid-19 pandemic, where digital channels gained more strength due to the limitations of physical contact between product providers and their customers. Therefore, changes in consumer thinking and the use of new digital platforms have brought new challenges for companies transforming their businesses from offline to online. The biggest challenges for those companies are not only related to implementing new business models such as online sales or so-called E-commerce platforms but also attributed to the creation of unique and invaluable experiences for the customer, allowing the companies to retain their consumers and create loyalty.
Creating an outstanding customer experience is not an easy task on these platforms since the reach of digital channels is almost infinite, which makes the new entrepreneurs in this industry rethink over and over again the best strategy to approach their customers so that they feel delighted in their customer journey. The present work seeks to provide a solution to the challenge evidenced in the E-commerce platforms, where the main objective is to recognize, through the customer journey, all the critical touchpoints and elements to add value to the shopping experience and to raise levels of customer satisfaction. With the help of tools that measure the levels of customer satisfaction and dissatisfaction, such as the Kano model, and through a recommendation system, the current paper provides com- panies that trade their products online with a detail of what services should be improved in the shopping experience to be highly attractive. In addition, a guide is provided where its application in each company will show in a quantitative way what the customer satis- faction levels are like. This work, through exhaustive research in academia, concludes that the factors that most stimulate customer satisfaction are those related to e-services quality and highlights the importance of “Personalized information”, “Online sales agent”, and “Website reviews and rating” services to add value to customers in one of the most competitive markets, such as E-commerce.
The purpose of this study is to explain the concept of heart work and to demonstrate that long-term excellence can be achieved through it. The study examines the implementation of corporate values at METRO Markets from 2020 to 2022 and investigates the extent to which the implementation of company values, the perception of autonomy and championing, and the quality of the relationship with managers are linked to the level of heart work. The hypotheses suggest that better implementation of values and the greater feelings of autonomy and championing, and better relationships with managers are associated with higher levels of heart work. Employee data from METRO Markets measuring employee engagement over two years is analysed using exploratory data analysis and quantitative regression analysis to test the hypotheses. The study shows that a value-oriented work environment and self-leadership skills are linked to higher levels of heart work. No conclusive statement could be made about heart work and the relationship with managers due to unmet assumptions in the regression analysis, indicating the need for further research. The conclusion highlights the importance of personal responsibility, mindfulness and self-leadership in achieving and maintaining healthy levels of performance.
This study investigates the interrelationship between Knowledge Management (KM) and employee satisfaction and proposes strategic implementation steps for the further development and acceptance improvement of a new Operational Framework (Blueprint) at Robert Bosch GmbH, Power Electronics. Two primary research questions are addressed: (1) whether KM offers insights into and explanations for employee satisfaction issues, and (2) what strategic implementation steps can be derived for the development and acceptance of the Blueprint. The research commenced with an analysis of existing employee satisfaction surveys, supplemented by in-depth interviews, to understand the current state of employee satisfaction in the business unit undergoing transformation. The literature review was then conducted to ascertain the connection between KM and employee satisfaction. Subsequently, the study engaged in multiple interviews with top management in the Power Electronics business unit to identify implementation measures and best practices across various industries. A comprehensive set of practices was established and subsequently evaluated in a workshop involving line employees from the business unit, integrating theoretical findings with practical experiences. The final recommendations were grouped into three categories: Meeting Structure, Culture and Leadership, and Knowledge Management Guidance. The findings underscore the significance of KM in promoting employee satisfaction and suggest that the proposed strategic steps can foster the further development and acceptance of the Blueprint at Robert Bosch GmbH, Power Electronics.
The common occurrence of impulsive buying is present in our everyday lives, but what is behind this occurrence? Impulse buying behaviour is described as a sudden, spontaneous, and compelling phenomenon that accounts for a great part of regular shopping. However, shopping should not only be considered in physical stores but also on online websites and social commerce platforms. With the advancement of technology, the number of social media users is also increasing and with it the importance of online purchases. In order for businesses, marketers or e-retailers to capitalize on this surge, it is necessary to understand what factors drive impulse buying behaviour, and particularly what the key driving factors of online impulse purchases are. Therefore, this paper address impulse buying behaviour and its general influences as well as social media marketing and online stimuli. Moreover, it aimed to examine the relationship between online impulse buying behaviour and social media marketing. To identify the relevant insights on the topic, a systematic literature review was conducted by using databases and literature search engines such as Emerald, Google Scholar, EBSCO, and ResearchGate. After the selection process, 39 articles were further reviewed for this study. The main findings that emerge from the paper are hedonic motivation, price promotions, payment facility, website quality and content, and trust beliefs on online websites are the key driving factors of online impulse buying behaviour. Furthermore, certain literature indicates that social media marketing influences impulsive purchases through so-called influencers and adapts influencing factors of online impulse buying to their social network sites.
Advantest Company ("the company") is the world’s leading manufacturer of automatic test and measurement equipment used in the design and manufacturing of semiconductors. Because of the complexity of technologies and the supply chain of the semiconductor business segment, the company depends on both internal and external suppliers to manage some aspects of the supply chain of its main product, the System on Chip (“SoC”) test system. As a result, it is of ongoing interest to the company to have tools to continually strive for increased quality, reliability, capacity, and speed. Above all, these tools must enhance the relationships with the suppliers, and ensure the profitability and the company's position in the future.
The goal of this thesis is to understand the supply chain procedure at Advantest Company’s current state from the data-driven perspective by using the process mining technique. This technique is an emerging discipline, providing a comprehensive set of tools to provide fact-based insights and support process improvement. This new discipline is built on process model-driven approaches and data mining.
In this thesis, we discuss opportunities for process mining with an approach to analyse the process and how it can help the company enhance the procedure. This approach, which consists of data extraction from both third-party and internal software solutions, provides better visibility and faster disruptive event notification of the supply chain at the company.
The COVID-19 pandemic has caused considerable developments in the business environment, especially in terms of work from home, which are likely to play a role in the future. Since employee motivation is a decisive factor for the profitability of a company, it is important to take appropriate measures to maintain and increase it in times of work from home. The aim of this work is to identify the factors influencing employee motivation during work from home, to derive possible explanations as to why these factors influence motivation, and to derive proposed solutions for managers in order to be able to ensure optimal employee motivation. The following research question is to be answered: “To what extent does work from home influence the work motivation of employees in Germany?”. For this purpose, a quantitative online survey was conducted. Based on the literature review and survey results, the finding is that sufficient and functioning work equipment, social interaction with colleagues, an undisturbed work environment, and flexible working hours help to maintain motivation whereas independence as well as tangible benefits can increase motivation when working from home. However, motivation is a highly subjective matter, which can have different causes and characteristics for each individual, so the impact of work from home on work motivation cannot be generalized in principle.
Platforms are increasingly playing a more critical role in companies’ activities. The intense competition in the market and the global economic situation have promoted the transformation of traditional business models, making enterprises adopt digital transformation solutions (Ot, 2022).
Nowadays, there is an increasing amount of data generated on the internet and mobile apps, which have allowed the exponential growth of platforms, allowing value cocreation and enabling an ecosystem composition that has transformed the linear value chain into a platform business model (Şimşek, Öner, Kunday, & Olcayc, 2022).
The healthcare industry has experienced significant changes in recent years, driven by technological advances, increasing focus on cost-effectiveness and quality of healthcare services.
The use of technology and digital platforms to offer care and enhance patient experience is one of the main areas on which healthcare organizations focus. There is a high potential for telemedicine and remote patient monitoring to revolutionize healthcare services (Sjöström, Lars, & Eva, 2017).
The creation of integrated care models, which combine various health providers to give patients a better treatment and service, is another important topic of interest for healthcare organizations. Integrated care models can enhance patient outcomes, save healthcare costs, and boost patient satisfaction. Integrated healthcare models can also help in reducing healthcare system division and enhancing the coordination of care services for patients (Kodner & Spreeuwenberg, 2002).
Other digital initiatives such as data analytics and artificial intelligence are also emerging as a promising approach to improve healthcare services' quality and support decision-making in healthcare. These technologies can provide more accurate and timely information to healthcare providers and enable more effective and efficient care delivery. Medical service transformation is a cross-departmental and cross-level collaboration that demands the participation of the government, firms, consumers, and other participants (Hughes, Shaw, & Greenhalgh, 2020). The Healthcare system has shifted its service from supply management to value cocreation, rebuilding the social framework through technological change. This new business model approach gives openings to different members to cocreate and add value to current products and services (Leone, Schiavone, Appio, & Chiao, 2021).
Despite the benefits of introducing digitalization and a multi-level business model to the healthcare system, its application has needed to be faster because of multiple factors, such as information integration and the application of connectivity technologies and the telematic infrastructure. Additionally, the healthcare system represents a complex structure regulated by the government and dynamized by the interaction of individuals and service providers. Therefore, some other challenges represent the governmental laws and regulations, patient information privacy concerns, and stakeholders’ willingness to adopt the business model. (Viswanadham, 2021).
Therefore, this study aims to research the Status Quo of the Health Care Industry and to explore the opportunities and challenges of platform business models in the healthcare industry.
The results of this study can provide insights into the critical success factors that can help to drive the adoption and implementation of multilevel business models. It also can inform the decision-making strategies and healthcare initiatives adopted by different countries due to digitalization.
Currently, inflation is rising again at a pace not observed since the decade of high inflation in the 1970s, and consumer sentiment is falling to record lows. This work seeks to understand the extent and potential differences of how inflation impacts consumer behavior in these two inflation periods. To this end, we employ an adaptive theory of consumer behavior using a variant of a stimuli-response model.
We analyze stimuli of behavioral changes along two dimensions. We describe consumers’ ability to buy by external factors and their willingness to buy by internal influences. Relevant quantities for each are determined, and their time series are investigated. We investigate responses to the stimuli in two categories. We assess adaptions in behavioral patterns by reviewing research studies and surveys. We analyze salient responses via times series.
The results of this work reveal that inflation does have a significant impact on consumer behavior. Many effects of inflation on consumer behavior are similar for both inflation periods. External and internal factors are needed to explain behavioral changes. This work also finds different responses for the two inflation periods, although internal influences are very similar. Qualitatively, we can explain these different responses by external factors that differ between the two time periods. For more quantitative conclusions, one would have to consider additional internal factors. Further longitudinal studies to identify internal stimuli and consumer responses would also be of great value.
The bachelor thesis investigates the development and impact of electronic payment methods, specifically concerning the COVID-19 pandemic, consumer preferences, and the future of such methods. The primary objective of this study was to examine the effect of the pandemic and security concerns on consumer behaviour towards electronic payments. That was achieved through a literature review and a survey of 605 participants. The survey results indicate an increasing trend among consumers towards cashless payments due to their numerous advantages over cash transactions, including enhanced hygiene, quicker processing times, and improved security. As such, users exhibit a high level of comfort and convenience with electronic payment methods and are generally rarely worried about the security of their data. The study further reveals that electronic payment methods are gaining popularity worldwide, particularly mobile payments. The pandemic and improved security measures have led to a notable increase in their use, which is expected to continue to rise. Based on these findings, the study suggests that digital payments are the way forward and that these methods will be further developed to improve user-friendliness and security.
This bachelor thesis examines the topic of global collaboration. The work was done in cooperation with the Marquardt Group, to work on an internal analysis within their Factory Planning department. The goal is to define recommendations for the improvement of the governance structure within this department. This thesis answers the following two main questions: Why does the Factory Planning need improvement in their governance structure? How can they improve their collaboration on a global level? In order to answer these questions, the following work looks at different factors within the department. The work starts with a theoretical overview about the topics of collaboration, communication and corporate governance. After learning more about these topics, the next part explains the analysis of the current state within the department. For this, the usage of two different types of models happens. First, the usage of a Target Operating Model to gain an overview about the internal state within the headquarter. The second analysis is a survey, in the form of a questionnaire that addresses three different groups globally. Therefore, the generation of three different views happens. Based on these analyses, the thesis states the gaps in the global collaboration. Following is the definition of recommendations to try to improve the structure. With the help of this thesis the company can than work on the gaps, to move toward their desired state of collaboration.
This thesis examines the existence and magnitude of the Dividend Month Premium in the German stock market over the period 1999 to 2021. The findings indicate that there appear to be significant positive abnormal returns in the lead-up to the ex-dividend date, which are reversed thereafter. This mispricing around a predictable event arises as a contradiction of the efficient market hypothesis and is driven by price pressure from dividend-seeking investors who are not exposed to additional risk compared to non-dividend periods. The asset pricing anomaly intensifies in times of economic uncertainty and is related to the level of dividend yield and liquidity. However, if firms decide to omit their dividend payments, the return premium disappears.
This thesis examines the impact of the war in Ukraine on grain supply and food security in MENA countries, specifically Tunisia and Yemen. The war has resulted in a significant disruption to the global grain market, with Ukraine being a major exporter of wheat and maize prior to the Russian invasion. The blockade of Ukrainian exports has led to rising food prices and increased food insecurity in developing and emerging nations, which rely
heavily on imported grain. The study focuses on analyzing the structure of grain exports from Ukraine, the responses of international organizations such as the World Food Programme, and the long-lasting effects of the conflict on the global food market. The findings of this study may contribute to understanding the dynamics of the grain market and inform policies that address global hunger and food security issues.
Building and further strengthening customer relationships is of vital significance for organizations per diem, as maintaining an existing customer base is proven to be less costly than acquiring new customers. Therefore, customer loyalty programs serve as the ideal foundation to enhance customer-centric businesses in the long-run and reward continuous engaging customer behavior. The B2B automotive aftermarket industry with respect to loyalty programs is a general under-researched area. Thus, this study aims to close the gap.
The objective of this research study was to create a suitable loyalty program for the automotive aftermarket on the example of Parts Trading at Mercedes-Benz AG. In order to achieve that, literature concerning individual factors that compose a loyalty program were reviewed as well as twelve qualitative expert interviews in the German market conducted. The experts provide specific, deep-rooted practical knowledge in the automotive aftersales field and assist in gathering valuable information in terms of desired aspects, challenges and experiences regarding loyalty programs. The results were assigned to six categories which were further used to provide recommended action for a loyalty program in Parts Trading and the general automotive aftermarket.
The results of this study display that an automotive aftermarket loyalty program is associated with a great deal of effort, as various challenges have to be overcome. These include the issue of data management, specialized rewards that provide high-perceived value that need to be offered in an easy-to-understand scheme, the signif-icant topic of support and accessibility from the company that needs to be ensured before implementing a loyalty program and lastly, the subject of profitability for the organization. Consequently, it is suggested to derive further international studies where quantitative research with a greater sample size is conducted to review whether the results are in alignment along with a long-term study in which the impact on customer buying behavior and profitability of the program with the same experts is evaluated. However, these findings serve as the ideal starting point for Parts Trading with a lot of possibilities to further develop the loyalty program.
The business environment has changed within the past few decades. Growing global competition and the trend of shortening product life-cycle have reshaped the market, coercing companies into reconsidering their business strategies and product development. Higher quality, better time-to-delivery, and cost optimization are crucial factors for firms to compete in this tumultuous market. Therefore, companies are adopting a New Product Development (NPD), which is agile and customer-centric. The path toward change, however, is not identical for every enterprise since companies have their own unique organizational architecture and culture, demanding a thorough consideration of various facets of change, which is the focus of this study. EKU Power Drives, the company case study for this research, is actively involved in innovating electrification solutions and embedded software control for mobile power generation in the oil and gas industry upstream segment. The firm is considering transforming to an agile-based framework to fulfill its vision, which is becoming the most preferred partner for the key players in the target markets. This study aims to investigate the optimal Agile methodology and framework for the case study according to its business context, identify the challenges and how to address them, and outline an implementation procedure.
The initial situation of this Bachelor's thesis is the so-called "War for Talents" and the shortage of skilled workers in Germany. This leads to a changed situation in the labour market, where Generation Z is currently represented. By growing up under particular conditions, Generation Z is attributed specific characteristics and values. As a result, Generation Z's expectations and requirements of employers are changing. Companies should be aware of these requirements and react to them. Employer branding in companies is responsible for the employer image and the formation of a strong employer brand. Accordingly, the employer branding of a company is of great importance in order to convince young talents. This requires a target group-specific approach. Due to the change in media usage behaviour, this is done via social media. Therefore, the social media platform TikTok gives various opportunities.This offers enormous potential for advertising companies. Influencer marketing developed from social media, which offers numerous possibilities through the reach of the influencer and the trust of his/her community. In cooperation with a company, the influencer acts as the sender of an advertising message.
The question: "Is an influencer campaign on TikTok suitable for addressing Generation Z in a target group-specific way for employer branding?" is clarified on the basis of the German-wide influencer campaign on TikTok carried out by Mercedes-Benz Group AG. The aim of the influencer campaign is to draw the attention of pupils to an apprenticeship or dual studies at Mercedes-Benz Group AG and to lead interested candidates to the career website. The impact analysis carried out provided valuable insights: The previously forecasted KPIs of the influencer campaign were exceeded. In addition, there was a significant increase in the number of visitors to the career website. Thus, the TikTok platform is suitable for employer branding to address 18-24 year-olds. Influencer marketing is also valuable for employer branding. This is a very effective and authentic form of marketing.
Mercedes-Benz Trucks, one of the largest commercial vehicle manufacturers in Europe, will launch the eActros LongHaul, a zero-emission battery-electric commercial vehicle in 2024. As battery-electric commercial vehicles have not been on the market for long, manufacturers face many new challenges when launching new products. Therefore, this thesis investigates which factors influence the product introduction of the eActros LongHaul and how to address them. To this end, the following research questions were posed to evaluate which external factors influence the product introduction of the eActros LongHaul and what difficulties and challenges can be expected during the market launch of the Actros LongHaul and what measures could Daimler Truck take to circumvent these difficulties. Therefore, the external factors that have a potential influence on the market launch of the product were considered. For this purpose, current studies and legal requirements were analyzed. Furthermore, qualitative interviews were conducted with experts from Mercedes-Benz Trucks who are involved in the product launch.The factors that could hinder a successful market launch of the eActros LongHaul were analyzed and evaluated. In addition, measures were proposed to reduce the influence of
these factors.
This research examines the role of self-actualization at work. Following the theory of Maslow’s hierarchy of needs, self-actualization is a goal that all human beings strive to achieve. Through the work field of VIŠE, which proves to be profound and consequently wants to build on current findings, self-actualization is an integral part of the company’s operations. For this reason, it is researched how self-actualization can be made tangible to employees using the reward system. In developing a method that uses the hierarchy of needs as a proceeding, reward types were assigned to each pyramid stage. The research was conducted both quantitative and qualitatively through a cross-industry questionnaire. The results present reward elements that make employees feel supported in their self- actualization at work. The quantitative results show a preference for extrinsic rewards, whereas the qualitative results present a great desire for intrinsic rewards. A balance can be achieved by involving each employee's perception, which has proven to be very important. Respectively, the inclusion of different rewards, both extrinsic and intrinsic, transmits important values into employees' lives and facilitates self-actualization at work.
This literature-based bachelor thesis analyzes the MoonSwatch project developed by Swatch X Omega with empirical findings. This bachelor thesis asks, "How does the MoonSwatch launch affect the watch industry, and will this impact affect Omegas luxury brand value through the cooperation with Swatch?" The goal is to determine the effects of luxury and non-luxury collaboration in the watch industry, analyzing the competitors and development in secondary markets.
The MoonSwatch is a co-branding strategy of two completely different positioned brands regarding price ranges and customer groups. The MoonSwatch currently targets the younger and price-sensitive customer group with a retail price of € 250 (~ CHF 248.24).
They created a watch collection that resembles the moon landing of Omega back in 1969. Since then, Omega has been the official watch for the NASA space program and is praised for its high quality, timeless design, accuracy and precision. The prices for Omega watches can range between € 6.000 to € 25.000 (~ CHF 5.957 – CHF 24.823).
On the other hand, Swatch was made for the mainstream customer with affordable prices between € 60 to € 200 (~ CHF 59:58 – CHF 198.59). Swatch is famous for its colorful, joyful and unique designs.
Both brands belong to the Swiss Swatch Group, which owns eighteen brands in total. Both are icons in their expressions. Omega wrote history for the first watch being on the moon. Swatch is an innovator that saved the Swiss watch industry during the economic crisis in the 1980s.
The brands created the MoonSwatch collection, consisting of eleven models inspired by the moon landing and the space planets. Each watch is designed in a specific color to the planet it represents. The project was released on the 26th of March 2022 and has caused a global sensation. The product creates a natural limitation. In contrast, demand far exceeds supply leading to exorbitant prices in the secondary markets.
This bachelor thesis uses English numerical notation.
In the field of change management, this thesis focuses on the factor human. The
comparison of different change management concepts by Lewin, Sinek, Krüger, and
Kotter builds the basis for the subsequent work. The theory of psychological contracting
becomes evident in the human factor analysis. For the realization of the goal of customer
centricity, a new framework and within this framework a new role structure, called
Business Framework Ambassador (BFA), is created at SICK AG. To establish this new
role at SICK AG, a change management concept for the official announcement of the
role structure BFA is created in the Service department. Hereby, the focus lies on the
derivation of measures to empower the employees who took on the new role in the
organization, namely the BFAs of the Service department. In this thesis, quantitative and
qualitative methods of research are used to analyze the work environment and to realize
a successful change management campaign. The implementation of the derived
measures leads to a strengthening of the community between the employees. In
addition, the specific results of the change project BFA lead to the assumption that a
feeling of empowerment is linked to employee engagement as well as management
support. The four motives of employee engagement introduced in the theoretical part of
this paper represent an appropriate tool for the participation of employees in this change
management project. The results of this work conclude with an outlook on how further
groups of BFAs can be launched at SICK AG.
River Warriors 2023
(2023)
The platform business model replaces the traditional linear value chain model, demonstrating how value can be created differently. The emergence of new platforms in various industries during the last decade has made it difficult to imagine a business without naming at least a handful of active platforms. The platform business model has been proven to revolutionize industries, and this study investigates the possibility of launching a platform business model in unprecedented arenas which still use conventional pipeline business models.
The study explores the process of generating ideas for a new opportunity in the platform business model. After generating 11 ideas, screening and evaluating methods were studied.
This thesis will examine the impact of cashless payments on E-commerce industry in India. In November 2016 Indian government banned the use of 500 INR (Indian rupee note) and 1000 INR note. Since November 2016 Indian government is encouraging cashless transaction or digital payments. There are several modes of online payments. This study will put some light on the basics and facts to understand what demonetization is and on how it increases popularity of cashless payments, the benefits, and challenges it imposes. In the end this study answers the question that if digital transactions will keep growing in India and it effects on e-commerce industry
Automated ERP process for the provision of materials and semi-finished goods between two companies
(2023)
Competitive pricing policies in the industry are causing a surge of companies to explore ways to improve the efficiency of various processes. With the implementation of automated procurement and production processes in an enterprise resource planning system, a company could save cost and diminish time-consuming processes and therefore gain a competitive advantage. Data management is a key factor to be considered and analyzed before an implementation can be initiated.
In this thesis, current literature and concepts are used to create an automated procurement and production process between two companies which can be implemented in an enterprise resource planning system. These automated processes have been developed specifically for a medium-sized company operating in the insole and shoe care industry.
The impact of store atmosphere elements on the purchase behaviour and emotions of customers has an important significance in modern marketing. How to design and conceptualize a store atmosphere in such a way that it provides an unforgettable experience for the customer and entices him or her to arouse an interest in the store environment is one of the most fundamental concerns merchants and marketers must ask and think through these days – likewise, the role of culture in connection with store atmosphere is necessary to understand. The goal of this paper is to answer the question on how behavioural and emotional responses to store atmospheric elements such as visual, aural, olfactory, tactile, social, exterior design, interior design and layout & design differ across individualist and collectivist cultures. A cross-cultural analysis between Germans and non-Germans is made in respect to the posed question. A quantitative online survey was conducted, in which a total of 99 valid participants took part, of which 57 were Germans and 42 were non-Germans. This research extended the study of Barros et al. (2019) and added two more separate store atmospheric elements which are the general exterior design and the general interior design. The data was then analyzed, and the findings were ultimately presented. The findings showed that overall store atmosphere elements have similar emotional and behavioural effects on individualist and collectivist cultures with the exception of the general exterior design element, where a significant difference was found. This paper gives a comprehensive overview on the importance of store atmospheric elements in retail and the comparison between Germany which acts as a country that scored relatively high on the Individualism dimension of Hofstede’s national culture model and the countries Turkey, Russia, Portugal, Albania, Bosnia, Romania, Kazakhstan, Vietnam, Sri Lanka and Iraq which serve as a union of cultures that performed high on the Collectivism dimension. Additional research on the topic needs to be done on how culture affects shopper’s emotional and behavioural responses.
The German labour market today is shaped by demographic change and talent shortage. With the rise in competition, more attention has been brought to employer branding, which can help companies gain a competitive advantage by being perceived as a more attractive employer among employees and potential candidates.
Alongside demographic change, studies simultaneously reveal a shift in values. This shift is leading to a change in perceptions of work and organisational culture. These changes show particular evidence of an increased demand for work-life balance and flexibility. Additionally, it has been proven that the COVID-19 pandemic has put further emphasis on options for working from home. Hence, remote work becomes increasingly relevant for a candidate’s decision process when choosing an employer. Therefore, this thesis intends to conduct research aimed to yield clarity on how firms currently communicate working from home or working remotely as part of their employer branding strategy. Based on the findings of the study the thesis seeks to include recommendations for companies on how to approach communication of this matter. The research consists of a content analysis of career websites by companies listed in the DAX and MDAX. The results prove that the majority of DAX and MDAX companies have indeed reacted to the increased demand for working from home. In the study, four communication strategy types are identified, which help to understand how firms approach communicating their remote work options. Each communication strategy type shows a different degree of importance in communicating remote work options. The study further detects relationships between these communication strategy types and a company’s overall projected employer image. Based on this relationship, a recommendation is given. The recommendation seeks to assist companies in deciding how to incorporate the subject of working from home into their employer branding communication.
This study explores the complex dynamics influencing the establishment of secondary
vocational exchange programs, with an emphasis on identifying the barriers and
facilitators in this process. Adopting a qualitative research approach, the study seeks to
capture the rich, nuanced experiences of stakeholders and provide context-specific
insights. Semi-structured interviews were conducted with professionals, administrators,
and officials associated with German and United States Vocational Education. Employing
a two-tiered participant selection strategy, a range of perspectives were captured. The
data were analyzed using an inductive approach to thematic analysis, aiming to identify
underlying patterns and themes. Preliminary findings indicate that funding, policy and
governance challenges, educational structures, administrative elements, corporate
attitudes, and socio-cultural influences play significant roles in the establishment of these
exchange programs. The research also underscores the importance of participant
preparedness, program structure, stakeholder interest and engagement, diversity and
inclusion, and innovative program approaches as vital facilitators. These insights can
influence the development of policies and practices for future secondary vocational
exchange programs, thus contributing meaningfully to the larger conversation
surrounding vocational exchange programs and international educational partnerships.
In recent years, an increasingly technological and digital world, with new opportunities
and communication channels, has seen a power shift between brands and their consumers
in favor of the latter (Hansen et al., 2018). This bachelor's thesis examines the question
of whether there are models that can help companies and their brands to counteract the
change in the power balance while responding to changing consumer behavior.
Method: To answer this question, two models, crowdsourcing, and influencer marketing
were presented, that can also be used in the context of brand management. These were
analyzed from a brand perspective in terms of their possibilities and benefits. In addition,
both were analyzed from the consumer's point of view in terms of their correspondence
with the customers' requirements.
Results: The results show that both crowdsourcing and influencer marketing are suitable
in principle, because they address parts of the new consumer requirements, while at the
same time enabling the brand to act in a more self-determined manner. For a successful
implementation of the models, however, it is essential that there is a strong brand
community that wants to interact with the brand and its partners.
Significance of the results: The results provide some good initial insights into solving the
problem presented, but also clearly point out, that further research is required to better
address the issue of the shifted balance of power between consumers and brands.
Hansgrohe SE will increasingly feel the consequences of the considerable decrease in the German labour force in the coming years. The company has therefore decided to approach the measure of recruiting labour from foreign countries to counteract the consequences already today. As a basis, information about the current situation in the German labour market and at Hansgrohe is provided. Moreover, this thesis proposes a way to analyse the potential of
highly skilled professionals in foreign labour markets and evaluate whether markets offer qualified professionals for specific occupations. The topic was initially approached by carrying out qualitative research within the company. By developing a funnel model that focuses on gathering an overview of a country’s stability and demographic patterns and analysing economic and educational variables, the groundwork for Hansgrohe in order to approach the process of international recruiting is established. The thesis outlines how an
assessment of foreign countries in terms of their availability of highly skilled professionals can happen by means of an example. The research results are used to derive recommendations for action, and an outlook on the future can act as a guide as the company continues to engage in this subject.
This paper aims to emphasize the significance of an effective break design in an
occupational context, with a specific focus on the implementation of phone-free work breaks. Through an experimental investigation, the potential impact of a mobile phone lockbox, intended to facilitate phone abstention during breaks, was examined. It is proposed that external control, imposed by the use of a lockbox, negatively influences performance due to a reduced sense of perceived control. Considering this, the experimental design sought to identify differences between three groups exposed to varying levels of external control during a work break. These differences were quantified using a memory recall assignment, which measured the performance change of each participant after the break. The results indicate that principles extending theories of perceived control must be considered. Contrary to the theory of perceived control, the group subjected to the highest degree of external control via a mobile phone lockbox exhibited the greatest performance improvement. Despite refraining from phone usage, the group allowed to keep the phone on the table but instructed not to use it demonstrated lower performance improvement, even compared to the group that used the phone during the break. The results indicate that further research on self-control as a limited resource is required.
This paper examines the effect of ownership on strategic reasoning in the classical p-beauty contest game. While much literature focused on cognitive ability as the foundation for higher-order strategic play, we investigate whether a more motivational perspective can serve as a foundation for strategic reasoning as well. This is to be induced via the endowment effect by combining two market simulations with a p-beauty contest game in three experimental sessions. We conclude that while an endowment effect does not have a significant influence on first-round behavior, there are indications that it can influence the learning of endowed players as early as round two of a repeated p-beauty contest game. We find that possible differences in the degree of commitment substantially affect strategic behavior. The analyses ultimately suggest that strategic behavior possibly could occur not only on a cognitive level but also on a motivational level, provided that the motivation is powerful enough.
This thesis examines the relationship between environmental, social and governance (ESG) scores and portfolio returns using ordinary least squares (OLS) regressions and statistical tests. ESG scores were collected from Refinitiv Datastream between January 2007 and February 2023 and consist primarily of companies listed in the Standard & Poor's 500 (S&P 500) Index. The risk factors were calculated using data from Kenneth R. French’s data library. OLS regressions are used to estimate abnormal returns. The portfolios are created by dividing stocks into five equal quantiles and allocating them to five portfolios according to their ESG scores. The portfolios were then reconstructed each year based on the company's ESG rating. This analysis concludes that there is no significant evidence of abnormal returns for high-rated ESG portfolios. Instead, it shows that the portfolio with the lowest 20% ESG ratings outperformed all other portfolios, including the sample market, over the indicated period.
This thesis focuses on what factors make a food- or restaurant franchise successful in general and what factors make a food-or restaurant franchise in Freiburg im Breisgau, Germany, successful. A literature research was conducted to combine these factors into a framework for food- and restaurant-franchises and potential entrants in Freiburg im Breisgau. Furthermore, a PEST- and location analysis for Freiburg im Breisgau for food- and restaurant franchises was performed. Results show that success factors break down into two main topics namely the franchisor-franchisee relationship and food- and restaurant-franchise key performance indices. Belonging to the franchisor-franchisee relationship, extensive communication and cooperation lays at the core of each successful franchise. Average check, revenue per available seat per hour, and meal duration feature important key performance indices which contribute to the franchise ́s success. Menu analysis, the nine segment matrix and good quality of food and service ensure a competitive advantage if reviewed regularly and lay the foundation of a regular customer basis. Food- or restaurant-franchises in Freiburg im Breisgau include the following success factors: offering vegetarian and vegan options, operating out of the city district of Altstadt-Mitte, and orienting prices to the industry standard although respecting locally produced ingredients. This work gives a first orientation framework for the success of franchises as well as concrete success factors for Freiburg im Breisgau, which could be tested and optimized by further research.
While ESG investing has presented an impressive growth history within institutional investing in the past, this thesis aims to investigate whether impact investing could potentially mirror the ESG investing success story going forward. For that reason, the thesis analyses the past success of ESG investing and compares this to the less established investing practice of impact investing in order to find necessary requirements for the volume of impact investing to grow. After comparing the characteristics of ESG investing and impact investing and after analysing suitable asset classes and potential investors for both investment trends, four key success factors for the progress of institutional impact investing have been identified. These are (1) a general interest in society and the investment community for more direct social and environmental impact, (2) the existence of suitable investment products, (3) a regulatory framework that allows and incentivizes institutional investors to purchase impact investment products and (4) a mechanism with which impact investments products can be objectively classified and their impact can be objectively measured. While the first three success factors should not hinder the future growth of impact investing, the problem of objectively classifying and measuring an impact investment seems difficult to overcome in the near future.
The emergence of cryptocurrencies has sparked significant debate regarding their role in modern financial systems. This thesis addresses two main aspects of cryptocurrencies: their viability as an investment asset and their potential to replace conventional fiat money. It especially focuses on Bitcoin and digs into the multidimensional nature of cryptocurrencies. This study clarifies the conflict between the perceived potential of cryptocurrencies as a respectable form of investment and their perceived speculative nature, as seen by their relationship with gambling-like behavior, through a thorough investigation.
Examining Bitcoin's price volatility, market acceptance, and correlation with conventional financial assets are all important parts of the inquiry into the investment possibilities of this digital currency. The magic triangle of investing will be used as an approach to analyze the returns, liquidity and risks and compare Bitcoin with other investing assets.
Furthermore, this study examines the viability of Bitcoin, as a replacement for fiat money by reconstructing Friedrich August von Hayek's monetary theory. The analysis covers the underlying technologies of cryptocurrencies, the idea of decentralized ledger systems, and the possibility of creating a reliable and effective means of exchange. This study evaluates whether cryptocurrencies could overcome the constraints and difficulties of conventional fiat currencies by contrasting Hayek's theories with the distinctive characteristics of cryptocurrencies.
As the next generation, Generation Z, enters the workforce, companies face a new set of challenges. Companies will now be composed of four distinct generations, each with different beliefs, values, and ambitions. It is critical for companies to understand the motivations and aspirations of Generation Z in order to effectively attract and retain them as a workforce. This study focuses on exploring the career incentives and priorities of female Generation Z business students to gain unique insights into their goals and preferred incentives. First, an understanding of generational cohorts, specifically Generation Z, is established. A literature review is then conducted to provide an overview of existing research on Generation Z's popular career incentives. Using a qualitative research design, the study is designed and performed.
Through qualitative research, including interviews, key findings emerged. A competitive salary, career development, and growth opportunities are crucial. Meaningful work, workplace culture, and teamwork opportunities are of extremely high importance in the decision-making process. Additional financial benefits, retirement plans, and social and environmental responsibility are somewhat important; health and wellness, paid time off, and more vacation days are not considered decision-relevant. while other incentives in between.
This study has important implications for employers seeking to create a work environment that meets the dynamic career goals of Generation Z female business students. With this research contribution, companies can more effectively attract and keep the talent of this part of Generation Z.
This bachelor thesis deals with the topic of how companies can develop a successful marketing strategy in influencer marketing. Influencer marketing is coming under increasing criticism due to negative headlines from influencers. In the theoretical part of the paper, influencer marketing as well as marketing with opinion leaders is presented. Subsequently, the structure of an influencer marketing strategy is presented. In addition, the cooperation between the influencer Pamela Reif and the sports brand Puma is considered, as well as the cooperation between the influencer Anne Wünsche and the sports brand Oceans Apart. Due to the topicality of this subject, the work is particularly interesting for companies to develop an optimal marketing strategy and to achieve its marketing goals optimally.
In recent years, several studies have reported inadequate financial capability. Studies in Germany have shown similar results. While there was no statewide initiative, learning offers were available. However, the financial capability level did not increase over time. As a possible reason, the Dunning-Kruger Effect was hypothesised. According to the Dunning-Kruger Effect, participants with low ability would simply lack the ability to realise their lack of ability. This study investigated the investment capability of participants in Germany and tested for a possible Dunning-Kruger Effect. The results have shown no evidence for a Dunning-Kruger Effect. The study’s results were supportive of literature critical on the Dunning-Kruger Effect.
This bachelor thesis examines the emerging concept of re-commerce in the fashion industry with a particular focus on the factors influencing its adoption in the German market. In the context of changing economic dynamics and the increasing importance of sustainability, the thesis analyzes the basic principles of the circular economy in relation to the fashion industry and discusses the role of re-commerce initiatives in promoting resource conservation.
The study uses a comprehensive PEST analysis of the German market to uncover political, economic, sociocultural, and technological factors influencing the adoption of re- commerce. In addition, a detailed market analysis reveals the current state and growth prospects of re-commerce in Germany. This includes an examination of trends, target groups, demand for sustainable fashion and the acceptance of second-hand goods.
Using the case study of the fashion brand Levi's, which has successfully integrated a re- commerce platform, the study shows how established companies can achieve their sustainability goals and discover new business opportunities.
Finally, the paper concludes by summarizing the identified factors and the opportunities and challenges for companies looking to enter the German re-commerce market. The assessment of the potential benefits and risks associated with launching re-commerce initiatives in Germany provides a comprehensive basis for future decision-making. All in all, the German fashion resale market offers promising prospects. The current expansion and future potential of this sector are strongly influenced by consumer behavior and driven by extrinsic factors.
Thus, this work contributes to a deeper understanding of the relevance of re-commerce practices in the fashion industry and provides valuable insights for companies in the German fashion market aiming at sustainable business strategies.
Cost Optimization is a persistent discipline to adjust expenses and reduce costs while maximizing business value, and it has proven to be one of the most influential strategies to generate profits and stay competitive in the market. In this study, technical and strategic solutions that can lead to manufacturing cost optimization were considered. For this purpose, a test environment was created according to the DFMA methodology using the DFMA Concurrent Costing V4.1 software developed by Boothroyd Dewhurst Inc. and the production expenses of a JED029M3 aluminum bushing product from WABCO Group were analyzed.
Results revealed that these charges can be assigned to five main cost drivers Material, Machine Setup, Process, Scrap and Tools, of which Tooling was the most influential driver at lower volumes, while Material and Process remained two of the considerably substantial drivers across all ranges of volumes produced. Furthermore, among the optimization alternatives, the right choice for machine and raw material shape demonstrated to have a relative effects of less than 5% in reduction of manufacturing cost for 1,000 pieces, while outsourcing to China and transitioning toward economies of scale lowered could impact the total costs by -40% and -70%, respectively.
In the Job Satisfaction- Performance literature largely, job satisfaction is portrayed and
discussed positively as a performance driver for organizations that embark on the journey
of progress. This research asks whether job satisfaction inevitably leads to negative
implementation outcomes and how. This research focuses on factors other than job
satisfaction that can be used to drive better performance of employees and how
satisfaction could also lead to negative outcomes. In an attempt to answer this question,
the research undertakes three key tasks. First, it contextualizes how job satisfaction has
minor affects on performance. Second, it outlines the factors that can increase
performance. Third, it discusses crisply the adverse affects on job satisfaction through
empirical evidence to provide focus and 'evidential grounding' for the research.
Essentially, the research contends that for institutions that are unable to manage and lead
productivity from employees, this research serves a powerful purpose ensuring the multi-dimensional approach to view employee performance and modelled to take account of
the people on whom it may impact as well as the overall value it may deliver.
This thesis explores the dynamics of digital marketing, brand positioning, and
branding strategies within the agri-food sector, and delves into the current efforts of Finca San Antonio, a Peruvian cacao farm that manufactures their own products. The rapid growth of digitalization in Peru, emphasize the changing landscape of consumer behavior and media channels. This creates a need for companies to enter the digital era and update their traditional marketing efforts, in order to cater to the new arisen needs.
The study further delves into the dimensions and strategies for brand positioning
in the agri-food industry, shedding light on the relevance of product differentiation
and market segmentation. The case of Finca San Antonio exemplifies the
incorporation of sustainability and eco-branding in building brand identity and value proposition, which is instrumental to establishing brand loyalty. Overall, this research serves as a comprehensive overview of the interplay between digital marketing and brand positioning, especially in the agri-food sector.
This thesis analyzes the effects that product label certification of Fairtrade products and the retail format where they are bought by consumers (Supermarkets vs. Discounters) have on the Willingness-to-Pay (WTP) of common grocery store goods. The thesis builds on data obtained from an online-conducted survey where participants had to respond if a determined price point was deemed as cheap or expensive to them and based on the average reaction times of their answers we determined the individual WTP. Two-way ANOVA analysis were performed with this data and some interesting findings were discovered: while a difference can be observed in consumers WTP for goods depending on the retail environment where they are acquired, there is no evidence of multiplicative effect of product labeling and retail format.
The cheerleader effect describes the phenomenon, where pictures of faces are rated to be more attractive when presented as part of a group, than when presented in isolation. This study employs electroencephalography (EEG) and event-related potentials (ERP) to explore the origins of the cheerleader effect. We found significant ERP differences which suggest that the cheerleader effect is not caused by perceptual differences, but instead through social cues which distort the decision-making process that gives rise to subjects’ trait judgments.
This Thesis analyses the difference in the impact of the issuance of a green bond on the stock prices of the issuing entity by country, using an event study approach of 135 green bonds, by comparing the actual daily returns of the event window with the expected returns calculated from the estimation window. With only a slight influence of the country found, further factors effecting the impact are considered. While we conclude that German issuers tend to see a stronger impact than most issuers from other European countries, factors such as the risk of greenwashing, time of issuance, industry, and firm fundamentals appear to skew this impact so that it is not possible to make a definitive statement about the impact of the country of origin on the effectiveness of green bond issuances at providing excess stock returns.
XAutoML : A Visual Analytics Tool for Understanding and Validating Automated Machine Learning
(2023)
Increasing Resilience of Production Systems by Dynamic Context Modelling and Process Adaption
(2023)
Gamification has become an innovative marketing tool in the tourism industry. It can potentially increase engagement and brand awareness and enhance overall tourist experiences. This thesis presents the theory behind gamification and its application in travel marketing. It discusses extrinsic and intrinsic motivational factors, fundamental concepts, practical examples, and the role of mobile applications in driving these strategies forward. By understanding how gamification can amplify tourist engagement, marketers could take advantage of this strategy and create campaigns that leave a long-lasting and positive impression. In addition, real-world examples demonstrate that tourism marketing can benefit from this innovative technique. Based on the literature's most critical findings, a model for implementing gamified marketing strategies to potentially increase tourist numbers during off-season traveling in less popular destinations is proposed.
Phenomena like talent shortage, war for talents, and demographic change – Organizations are facing many challenges and changes these days. To compete in a contested market space the issue of employer attractiveness is becoming increasingly important. It seems that prioritizing the provision of attractive working conditions becomes prominent, while the importance of locus of control is underestimated. The research question addressed in this study is: What are the effects of working conditions and locus of control on performance? For this
investigation, a quasi-experiment with a 2x2 factorial design was conducted. Participants were assigned to either an attractive or unattractive working condition while simultaneously experiencing internal or external locus of control. Subjects were asked to perform cognitive tasks and performance was measured by the total number of points reached.
The results of the study did not yield statistical significance. However, it was observed that the group experiencing unattractive working conditions and internal locus of control had the highest performance. When also considering relevant research literature that highlights the psychological importance of control, it is suggested to conduct further research in this area of
interest to gain a deeper understanding of the effects of control and their impact on various job outcomes like performance.