Refine
Year of publication
- 2020 (525) (remove)
Document type
- Bachelor Thesis (132)
- Article (peer-reviewed) (124)
- Other (69)
- Conference Proceeding (66)
- Contribution to a Periodical (41)
- Report (31)
- Part of a Book (23)
- Master's Thesis (17)
- Book (9)
- Doctoral Thesis (8)
Language
- English (318)
- German (204)
- Multiple languages (3)
Keywords
- Online-Ressource (27)
- Fernsehbeitrag (13)
- Tageszeitung (10)
- Industry 4.0 (8)
- Interview (8)
- Electrical impedance tomography (7)
- Exercise (6)
- Machine learning (6)
- China (5)
- Grinding (5)
Course of studies
The goal of this thesis is to evaluate the impact the choice of registered cooperatives as legal form for start-ups can have on the success of crowdfunding campaigns regarding information asymmetry and agency costs. The theoretical analysis argues that due to the reduction of information asymmetry between founders and contributors, agency costs should be reduced,and success of their crowdfunding campaigns should be more likely. This result is confirmed with some caveats with the help of expert interviews. In conclusion, only companies that aim for additional benefits of registered cooperatives are eligible to be founded as registered cooperatives in order to decrease information asymmetry and increase chances of success in crowdfunding.
Throughout the paper, the different concepts are applied to the practical example of the founding process of a social start-up, the Zeitcafé Freiburg, which results in the recommendation of registered cooperatives as legal form and crowdfunding as one source of capital.
“Without data, you're just another person with an opinion.” (W. Edwards Deming)
The main objective of this thesis is to establish whether or not a quantitative forecasting method can be utilized by WAFIOS AG for the prediction of future revenues. If so, a data foundation for the forecasting calculations will be defined.
I conducted expert interviews with selected employees in the WAFIOS sales department and performed calculations to analyze the possible methods and indicators that WAFIOS might be able to use in their forecasting process.
The result of this work shows that forecasting the WAFIOS revenue, using a multiple regression analysis and indicators suggested by the sales department of WAFIOS, is not possible. However, during my research and analysis, other potential methods were discovered that might prove useful to WAFIOS and should therefore be examined more closely at a later time.
Diese Bachelorarbeit handelt von einem kollegialen Wissenstransfer-Programm, in welchem ein künftiger Expatriate sowie ein Repatriate ihr Wissen austauschen. Das zugrundeliegende Interesse dieser Bachelorarbeit liegt darin, zu erforschen, welche Elemente dieses neuartige Konzept beinhaltet und wie es in Unternehmen eingeführt werden kann. In der Unternehmenspraxis angewandt, stellt sich für die Unternehmensberatung Deloitte die Frage, ob die Rahmenbedingungen gegeben sind, ein solches Programm zu implementieren und welche Maßnahmen ergriffen werden müssen, um eine Integration in den Unternehmensalltag zu ermöglichen.
Durch eine Analyse der aktuellen Situation der Ex- und Repatriation wird der kollegiale Wissenstransfer mit dem Entsendungsprozess verknüpft. Anhand einer Literaturrecherche werden bestehende Methoden betrachtet und bewertet, sowie ausgewählt, welche für diesen neuartigen Ansatz am zielführendsten sind. Mithilfe von Experteninterviews mit der Global Mobility, Talent Mobility und Knowledge Management Abteilung sowie einem Expatriate des Beratungsunternehmens und zwei Haufe Akademie Mitarbeitern wird der erarbeitete Soll-Zustand der Rahmenbedingungen mit dem Ist-Zustand von Deloitte abgeglichen.
Das Ergebnis dieser Arbeit ist die Gestaltung eines ganzheitlichen, innerbetrieblichen und kollegialen Wissenstransfer-Programmes zwischen Repatriates und künftigen Expatriates durch die Auswahl der Begrifflichkeit und die Definition grundlegender Methoden, Zuständigkeiten, Phasen sowie Rahmenbedingungen. Das Resultat der Analyse zur Integration in dem Beratungsunternehmen lautet, dass vor einer Einführung des konzipierten Programmes zuvor Maßnahmen ergriffen werden müssen, um die Rahmenbedingungen zu optimieren oder das Konzept angepasst werden muss. Bei einem Fortbestehen des Status quo scheitert das Programm sowohl an institutionellen als auch individuellen Faktoren.
Vor dem Hintergrund der voranschreitenden Digitalisierung sind die Mitarbeitenden und ihr Wissen integral für die erfolgreiche Umsetzung einer digitalen Strategie in einem Unternehmen. Erschwerend kommt hinzu, dass im Zuge des Fachkräftemangels es insbesondere regionalen und ländlichen Unternehmen schwerfällt, talentierte Mitarbeitende einzustellen und langfristig zu binden. Die vorliegende Bachelorarbeit befasst sich mit dem ersten Schritt der Kompetenzbildung im Rahmen einer Führungskräfteentwicklung in der Firma Dunkermotoren GmbH: der Identifikation von Talenten. Ziel der Arbeit ist es, ein gesamtheitliches Konzept zur objektiven Talentidentifikation zu entwerfen, um die richtigen Talente anschließend in Entwicklungsprogrammen und Talentpools weiterzuführen. Hierzu wurden verschiedene Instrumente der Talentidentifikation analysiert und auf ihre Umsetzbarkeit in der Dunkermotoren GmbH geprüft. Basis der Analyse bildeten qualitative Interviews mit Führungskräften verschiedener Fachbereiche der Dunkermotoren GmbH sowie des Mutterkonzerns AMETEK, Inc.
Iraq offers the two extremes: It is extremely rich on everything from history, people, water, culture and natural resources, and it is extremely instable. Both factors offer the perfect working atmosphere for someone loving risk, challenging danger and wanting to change something on big scale. Having the comfort of living in Germany and writing my Thesis, it allowed me to analyze the following research question: “Is working in Iraq, despite the circumstances, possible?” The answer to this question cannot be black and white. It needs a 360 degree analysis including the political situation, the legal situation, the security situation and many other factors that influence “working in Iraq”.
This Bachelor Thesis therefore moves from broad to specific. First, Iraq is being split up and the specific parts are being described. This serves the intention to clarify how difficult the situation in Iraq is. Then, an outlook on the coming months is given according to my own opinion. Going from Iraq to Italy and back intensifies the view on what was done elsewhere to overcome the “postwar status” and tries to find parallels. Going from broad to specific, the example of a planned German Bakery Shop in Nasiriya allows measuring the ability to work in Iraq on a real example. Therefore, the a Business Plan was conducted. In order to understand if such Business Plan can be applied, interviews were conducted. The interviewees are Samer and Hadeel, a restaurant owner in Nasiriya and a lawyer in Baghdad and Amman (Jordan). 19 questions were asked, summing up the issues discussed in the Bachelor Thesis and giving a clear picture what someone has to deal with when working in Iraq. The result is that working in Iraq as a German graduate is possible.
Concluding, working anywhere around the world is possible as long as someone prepares sufficiently. Personally I decided against opening a German Bakery Shop in Iraq because of several reasons which have nothing to do with the possibility of working in Iraq or not.
The following bachelor thesis with the title “Accounting of financial instruments according to IFRS 9 with an analysis of first time adoption effects for companies at the DAX, MDAX and SDAX stock exchanges” is focusing on the theoretical basics of accounting for financial instruments according to the newly implemented IFRS 9 and delivers a comprehensive analysis of first time adoption effects for companies who are listed at the three major stock exchanges in Germany. Therefore, the first part of the thesis contains the theoretical guidelines around all IFRS and IAS standards which are connected to financial instruments as well as deep dive in the new accounting rules according to IFRS 9. The second part of the thesis comprises an empirical research with a defined analysis area of changes in equity, financial assets and KPI`s. The research took place for a sample of 92 companies and is based on the annual reports for the fiscal year 2018.
In general, the empirical research shows neither on index nor on field level a material impact on the analysed areas.
Die tiefgreifende digitale Transformation von Wirtschaft und Gesellschaft stellt Unternehmen und insbesondere deren Controlling vor Herausforderungen. Als Teillösung für den Umgang mit diesen Veränderungen wird in dieser Bachelorarbeit eine Anwendung von Predictive Analytics im Controlling untersucht. Die Anwendung wird geprüft, um zu bestimmen, in welchen Bereichen und unter welchen Bedingungen es durchführbar ist, um anschließend beurteilen zu können, ob das Verfahren praktisch anwendbar erscheint. Das Vorgehen beruht auf einer deduktiven Methode und soll durch logische Verknüpfung Rückschlüsse auf die gewünschten Elemente ermöglichen. Als Ergebnis dieser Arbeit wurde eindeutig festgestellt, dass das Verfahren im Controlling anwendbar ist und in den unter-suchten Bereichen deutlich effektivere Prozesse ermöglicht.
Nowadays, almost every country in the world classifies cannabis as illegal, nevertheless it is still the most consumed illicit substance in the world. Up until 2019, only two countries worldwide have legalized cannabis completely at national level. In more than 25 countries, cannabis has a partial legal and social accepted status.
While medicinal cannabis was legalized in Germany in 2017, recreational cannabis remains illegal in Germany as per today. The very conservative estimated market value for the German illegal cannabis market is approx. 2.3 billion Euros. Assuming that legalization of recreational cannabis will capitalize the entire or even a major part of the black market of cannabis, the German government would benefit from significant additional tax revenue.
From a political point of view, today there is still a vehement controversy about the legalization of cannabis in Germany. However, experts predict legalization of recreational cannabis in several European countries within the next three to ten years.
Under the assumption that cannabis will be legalized in Germany, sustainable business models were defined within the context of this assignment. As part of this exploratory study, two experts of the cannabis industry were interviewed. On the base of a qualitative content analysis as well as extensive research sustainable business models were defined and evaluated. As a result of the study, a comprehensive recommendation of action was developed.
The current master thesis makes an effort to investigate relationships between perceived service quality, membership satisfaction, and membership loyalty at “Gesellschaft für technische Kommunikation – tekom Deutschland e.V.”, applying adjusted SERVQUAL model. To attain the formulated objectives in scope of the current research, the “Satisfaction – Profit Chain” model is applied, consisting of “Attribute Performance”, represented by SERVQUAL service quality dimensions supposed to serve as antecedent of the second component of the chain “Membership Satisfaction”, and “Membership Loyalty” in order to investigate relations between these three. The findings of the study are supposed to serve as a basis for altering the existing CRM Strategy in order to eliminate current issues within the association, develop strategic marketing capabilities, and create value for members’ attraction and retention.
The signs of global warming are everywhere, ranging from highest record temperatures in cities to mega wildfires in the amazon. Heat is melting ice glaciers, contributing to floods and rising sea levels.
Transportation is one of the largest carbon-emitting sectors and it is difficult to meet the carbon reduction goals without a significant improvement in the change from Internal Combustion Engine (ICE) vehicles to Electric Vehicles (EVs). EVs are capable of reducing transport related emissions. However, the problem is that EVs on their own haven’t convinced consumers to make the switch and there is a role for policy makers to play.
This study seeks to provide recommendations to support policy makers to come up with measures that if adopted, could increase EV uptake in Singapore. A survey questionnaire has been conducted to discover and understand the factors which affects EV buying decision in Singapore in addition to literature review from past studies.
The main concerns of Singapore car drivers of EVs are that they are too expensive, lack of availability of public charging stations and long charging duration. An experimental component in the survey found that providing information on EVs could increase willingness to purchase an EV.
Analysis from other countries shows that successful governmental policies includes first and foremost, financial incentives to make the prices of EVs as competitive as similar ICE models. Other soft incentives were also implemented which acts as a complement at a later stage of adoption.
Recommendations for policy makers includes actions under the following: National goals/legislation/infrastructure, sales support and availability and quality of information which Singapore policy makers can consider to move towards a renewable and sustainable future.
In 2018 the EU General Data Protection Regulation came into effect. Personal data has been protected in the European Union than nowhere else in the world. At the same time, China has become the largest e-commerce market in the world, overtaking the US. Moreover, the Chinese e-Commerce market still has growth potential since only 60% of the country´s population has internet access.
The purpose of this thesis is to research the question of whether electronic commerce is powerful in China due to low levels of data protection. First of all, this thesis is examining the main principles of Chinese data protection in comparison to Germany as a country with high data protection standards. Secondly, this work investigates the importance of personal data in electronic commerce. Thirdly, it intends to explain the development of Chinese online business. In the end, the key learnings will be presented.
This research uses statistical evaluation, literature, and legislative review to get a theoretical understanding of the matter. It uses various forms of market insights to understand the industry, the consumer, and the role of the Chinese regime.
The findings indicate that there is a correlation between the degree of data regulation and the quality of promotion. Personal data are not the only one critical success factor for the establishment of e-commerce.
Dem Informationsaustausch zwischen verschiedenen Abteilungen, den Kunden und den Lieferanten sämtlicher Unternehmungen, ob gewerblicher oder gemeinnütziger Art, kommt heutzutage in Anbetracht der ständig fortschreitenden Digitalisierung der Industrie eine zentrale Rolle in der strategischen Planung der Unternehmensentwicklung zu. Es besteht ein wachsender Bedarf an nachvollziehbaren und transparenten Informationsprozessen, sodass vor allem im Projektmanagement eine Grundlage für die Planung, Umsetzung und Kontrolle der Projekte gegeben ist. In Anbetracht dieser Entwicklungen befasst sich diese Bachelor-Thesis mit der Prozessanalyse im Projektmanagement hinsichtlich der Optimierung der Abläufe durch den Einsatz entsprechender Informationssysteme. Nach einer detaillierten Analyse des IST-Zustands der Prozesse im Projektmanagement der betrachteten gemeinnützigen Stiftung ist es das Ziel dieser Abschlussarbeit, einen SOLL-Zustand der Prozesse zu entwerfen und darzustellen. Auf der Basis dieser Analyse wird mithilfe definierter Anforderungen erörtert, ob und in wie fern zwei betrachtete, auf dem Markt etablierte Produkte die Bedürfnisse der Stiftung erfüllen oder ob es sinnvoller ist eine selbst entwickelte Lösung für die Zielerreichung einzusetzen. Die Ergebnisse dieser Erörterungen ergaben, dass die Anforderungen der Stiftung fast vollständig durch die Anwendung PROGRANTA erfüllt werden können, wobei der Bedarf an spezifischen Programmierungen und zusätzlichen Konfigurationen den Ausgangspunkt zur Diskussion liefert, ob nicht doch eine In-House-Lösung der Medialine Enterprise IT Solutions GmbH vorzuziehen wäre.
The study investigated what is the generalist education in nursing, how Keppler-Stiftung Haus Raphael, Senior Citizens’ Centre will start the implementation of this training and how people can be well informed using social media to convince them for a career path in nursing. The study examined if the use of social media will increase the turnout of people for this education. This thesis also researched, if the use of this promotional medium can help change people’s negative impression about old people’s home, especially for its funny smells and that, senior citizens are not well taken care of there as expected. From the starting theoretical background consisting generalist education in nursing and the trends of social media were discussed in details. Based on the theoretical issued examined, the empirical research is established, collecting data from staff of old people’s homes in five provinces in Baden-Württemberg, Germany. Correlational analysis was used to test the sample on the two hypotheses. The positive correlation between social media campaign and the turnout for the generalist education in nursing was identified. The alternative hypothesis was supported because there was a significant relationship of independent variables to turnout of youths for generalist education in nursing
This bachelor thesis with the title Chatbots, Video Recruiting and Mobile Communication Channels: Würth Industrie Service in the field of tension between digital acquisition channels and the company philosophy ‘People are the center of attention’ deals with the implementation of digital personnel acquisition channels as well as with the conflict between digitalization and the focus on people. In particular, the communication between applicants and personnel acquisition is addressed.
Digitalization has been developing at a high speed and influences the entire working and living environment. This increasing process of change is also related to the job market and the communication process. Communication has changed in recent years and still does. Instead of the previous, purely functional exchange of information in text form, visual language is becoming increasingly important. Furthermore, the younger generation is used to speed and a quick reaction to messages through social media.
In addition to the change of traditional communication and the trend towards visual language, it must be concerned that human resources is still a people business. Digital processes can cause the actual focus on people to be lost.
Based on a qualitative research approach and the expert interview, three employees of Würth Industrie Service GmbH & Co KG and a service provider are interviewed about digital instruments and the risk of losing the focus on people through digital processes in personnel acquisition. With the help of the qualitative content analysis according to Mayring, it clearly shows how important personal contact with the applicant is in the selection process. Moreover, the personal fit of the candidate with the position and with the company can only be checked in a personal interview by HR Business Partner. Nevertheless, the introduction of a digital tool in the selection process for a pre-selection at Würth Industrie Service GmbH & Co. KG is important in order to relieve the HR Business Partners now and in the future when the number of incoming applications and hiring figures are increasing.
The recommendation to introduce video interviews rather than implementing WhatsApp and Chatbots at Würth Industrie Service GmbH at this point is based on the theoretical principles and the expert interviews.
Personal and professional development is a great incentive for many employees to apply for a job with a company. If this is lacking, however, it can also be a reason to look for a new employer. Now it can be assumed that personnel development looks different in every company. Given this diversity, how can you choose a company if you want to continue your education? How should one know how the personnel development in a company is regulated? One can divide company structure and culture into hierarchical, traditional, or agile, known as dynamic and adapting. Are there differences in their ways to develop their employees that could help applicants to know how their development will be in a company? The paper deals with the theoretical investigation of possible differences between the human resource development in agile and in hierarchical organisations, followed by partly-structured expert interviews with experts out of eight companies about how they manage their employee development and exchange of knowledge. They were categorized in agile and hierarchical according to some structural and cultural questions at the beginning.
The question of this paper is, if there are tendencies of the same kind of organization in terms of structure and culture, to also have the same approach of Human resource development. Further the study is conducted to find out if there are differences in the tendencies between hierarchical and agile organizations, as well as where they lie.
The results suggest that there are tendencies of the same kind of organization to have a similar approach to their human resource development. Differences could be found in terms of distribution of responsibility, frequency and content of feedback meetings and used methods for training and knowledge exchange. This is important for companies who want to compare and improve their approach and for people who want to apply to companies but want to know beforehand their responsibility for their training and how the process is going to be.
This thesis deals with the marketing of today and its benefits for companies and universities. The focus is on the recruitment of students at universities through the business platform LinkedIn. The tools offered by LinkedIn will be presented and the purpose for which they are beneficial will be determined. Surveys are used to clarify questions about the use of social networks for different activities. In addition, it will be worked out why students choose a university and how LinkedIn fosters this. These findings are then translated into marketing measures for the HFU Business School in Villingen-Schwenningen.
"Die Welt von morgen ändert sich [...]. Am Ende ist der persönliche, menschliche Kontakt entscheidend für ein internationales Geschäft.“-R. Metze
In einer von Krisen und Konflikten geprägten Welt, in der sich das Handlungsumfeld eines Unternehmens ständig verändert, steht gerade im Dienstleistungssektor nach wie vor der Mensch im Fokus. Zwischenmenschliche Kontakte und Humanressourcen stellen somit eine wichtige Grundlage für internationale Vorhaben dar. Diese sind jedoch nicht alleiniger Bestandteil einer erfolgreichen Internationalisierungsstrategie. Um darzustellen, welche weiteren Punkte in der Planung einer Internationalisierung berücksichtigt werden müssen, gibt die vorliegende Arbeit eine Übersicht über relevante strategische Vorgehensweisen in Bezug auf Internationalisierung und formuliert anschließend darauf aufbauende Handlungsempfehlungen für eine in der Zukunft liegende geographische Expansion für die Communardo Software GmbH. Daraus ergibt sich folgende dieser Arbeit zugrundeliegende dreiteilige Fragestellung: Welche strategischen Ansätze zur Umsetzung einer Internationalisierung gibt es, wie werden diese in der IT-Dienstleistungsbranche erfolgreich umgesetzt und welche Handlungsoptionen lassen sich daraus für die Communardo Software GmbH ableiten?
Die Beantwortung dieser Frage erfolgt mithilfe von acht qualitativen Experteninterviews, einer induktiv-qualitativen Inhaltsanalyse und einer Literaturrecherche. So können relevante Informationen zusammengetragen und sinnvolle, erfolgsversprechende Handlungsoptionen formuliert werden. Aufgrund der Dynamik des Handlungsfeldes und der Notwendigkeit einer intensiven Unternehmens- und Umweltanalyse, werden diese Handlungsoptionen in Form von drei Planungsschritten, innerhalb eines strategischen Vorbereitungsprozesses ausgearbeitet. So kann aufbauend auf diesen Planungsschritten unter Einbezug unternehmens- und situationsspezifischer Faktoren eine auf das Unternehmen angepasste Internationalisierungsstrategie konzipiert werden.
The challenges of telework for employees in German companies
Due to the development of modern technology and new communication devices, the world of working as it has been known in the past, has changed already during the last decade. Working remotely is a well-known strategy in order to create a more flexible and less time-consuming way of work. In the year of 2020 the business industry world-wide had to face a whole new challenge with the outbreak of the coronavirus. Within a short period of time, companies had to create a work environment that either guaran-teed a healthy and secure workspace within the company's premises or enabled the employees to work remotely. As of this change, the author of this thesis was wondering if, with all the positive aspects that this new form of work could grant, there would also be disadvantages or in this paper called, challenges that employees face in their new work environment.
In order to receive answers to this question, a theoretical literature research to gain a substantial background knowledge was done. As the given situation was a new experience, with no comparable situations like this before, the author decided to create a survey which should be distributed to employees in Germany in which the participants are able to rate their recent experiences when it comes to working from home or remotely.
The results of the survey have shown that there are some challenges which have to be kept in mind in order to create a fair and safe environment for every person who is working from home. The most outstanding negative aspect of telework, following the results of the survey, is the missing personal contact to co-workers and managers but also customers when working from home. Another important aspect is the lack of opportunities, to create a proper workspace at home which can guarantee a decent work atmosphere.
Another result of this survey was that more than half of the participants can imagine working remotely a lot more than in the past. The results of the survey have shown, that despite of technical difficulties and other challenges faced by the people when they work remotely, most people wish to integrate this form of work a lot more in their daily life in the future. The positive aspects of telework are more valuable for most of the participants than the negative aspects.
Aufgrund des Wandels der Automobilindustrie ist in der Zukunft mit einem erheblich geringeren Personalbedarf zu rechnen.
Daher ist es das Ziel dieser Arbeit, die Forschungsfragen zu beantworten, welche Personalfreisetzungsmaßnahmen es gibt und wie diese bereits von der AUDI AG Neckarsulm genutzt werden. Anhand dieser Maßnahmen wird aufgezeigt, welche der Optionen sich tatsächlich für einen langfristigen Personalabbau eignen.
Zudem wird im Rahmen des Vorruhestandsprogramms der AUDI AG eine empirische Studie durchgeführt. Diese erforscht die Beweggründe der Mitarbeiter, das Programm abzulehnen oder anzunehmen.
Zuletzt wird thematisiert, welche wertschätzenden Maßnahmen Audi bereits umsetzt und welche in der Zukunft noch implementiert werden könnten.
Vor dem Hintergrund, dass es für Unternehmen immer schwieriger wird, junge und qualifizierte Arbeitskräfte zu finden, setzte sich diese Arbeit das Ziel, eine externe Employer Branding Strategie für den Küchen- und Grillgeräte-Hersteller RÖSLE GmbH & Co. KG in Marktoberdorf zu entwickeln. Durch konkrete Handlungsempfehlungen soll die Arbeitgeberattraktivität bei der Generation Z im Allgäu erhöht werden. Mithilfe einer Online- Befragung wurde die Zielgruppe im Allgäu zu ihren Vorstellungen und Erwartungen an einen Arbeitgeber befragt. Es hat sich gezeigt, dass vor allem sozialen Aspekten wie Sicherheit sowie Familie und Freunden eine große Bedeutung zukommen. Im Gegensatz zu der digitalen Versiertheit der Generation Z präferiert sie persönliche Kontakte gegenüber Internetrecherchen zur Arbeitgeberwahl. Ausgehend von diesen Erkenntnissen und einer Unternehmens- und Wettbewerbsanalyse konnte ein Arbeitgeberversprechen sowie Empfehlungen für die Umsetzung und Kommunikation abgeleitet werden.
Die OKR Zielsetzungsmethode wurde von Andy Grove als Weiterentwicklung der Methode „Management by Objectives“ von Peter Drucker entwickelt mit dem Ziel ein System zu schaffen, welches Outputs wertschätzt und hervorhebt. Mit der OKR Methode sollen klare, ambitionierte und transparente Ziele formuliert und erreicht werden.
In dieser Bachelorarbeit soll untersucht werden, ob die OKR Zielsetzungsmethode, wenn sie gezielt eingesetzt wird, als Garantie für Unternehmenserfolg gesehen werden kann. Dafür wird zunächst die OKR Methode genauer betrachtet sowie eine Analyse durchgeführt, um die Faktoren herausarbeiten, welche zu Unternehmenserfolg führen. In einer finalen kritischen Betrachtung sollen dann diese beiden Teile zusammengeführt werden um zu einer abschließenden Beantwortung der Forschungsfrage „Verhilft die OKR Methode einem Unternehmen zu größerem Erfolg?“ zu führen.
Job contentment, interpersonal relationships at work, quality of life – for a long time, these aspects were not given importance in an organizational context. Companies were considered rational units, and emotional aspects were neglected. Where people are recognized as an increasingly important resource in a company, emotions play a significant role. In the course of this, the interest in emotional intelligence in the workplace emerged. Especially in the field of leadership, emotional intelligence is now being given more and more attention and has proven to be a cause for numerous positive effects. Due to the limited research on this relation, this thesis aims to find out if and how emotional intelligence in leadership influences employee job satisfaction, specifically in a Danish organization. After outlining the foundations of emotional intelligence in leadership, job satisfaction, and Danish business culture, the empirical research focuses on employee interviews and an evaluation of the emotional intelligence of two managers. Specific focus is put on the employees' perception of their job satisfaction and their assessment of the importance of emotionally intelligent leadership. The results show the importance of emotionally intelligent behavior, and recommendations regarding the implementation of emotional intelligence to overcome workplace challenges are given.
Digital Transformation is gradually changing the ways of operating the business. With the advancements and innovations in technology and changing customer preferences, it is essential to adapt to these changes. Digital transformation has the capability to impact nearly every line of business but one of the most significant impact is on Customer Experience. Embracing new technology and processes provides opportunity to create better experience for customers by focussing on automation, self-service, value, quality, customer expectations etc. Advanced systems or solutions that fulfil these requirements can be incorporated in the technology and process landscape of an organization who is supporting customers. This thesis aims at conceptually integrating the Customer Service and Retail Store Support processes at HUGO BOSS into the new Enterprise Service Management (ESM) tool which will in turn drive the digital transformation at HUGO BOSS. Moreover, the purpose of the study is to provide a recommendation if the new ESM tool can replace the existing Retail & Customer Care ticketing tool, thus enabling the Retail & Customer Care team and their respective processes to be fully onboarded and implemented in future into the new tool. This thesis is a qualitative research. At first, qualitative data about the existing ticketing tools used to provide customer service and retail store support is gathered through secondary data collection methods. Secondly, in-depth semi structured interviews with nine respondents from Retail & Customer Care team and IT Support teams were conducted to collect their feedback and analyse the benefits and drawbacks of these tools. Next, the thesis introduces the new ESM tool followed by its evaluation using Fit-Gap Analysis method. Further, the thesis includes the concept of ideal customer service and retail store support processes to be supported by the new tool using process flowcharts. In conclusion, the results of the thesis are presented based on which a future recommendation is provided.
During the last years, an increasing number of organisations has tended to favour the utilisation of collaboration software to support organisational processes and their employees in their daily work. Even though most of the software products are sold in a standardised manner, they offer a great variety in terms of their functionalities. Consequently, a company is likely to find a software solution which suits its distinct requirements which themselves originate from technological, market and social changes and prevailing VUCA conditions. Hence, a company is forced to regularly adapt its internal processes and structures to maintain competitive in the business as well as the labour market.
Utilising a collaboration software represents a promising opportunity for a company to introduce solutions for real time communication, social networks or shared information bases which are already used commonly in people’s private lives to the professional environment as well. Thereby they allow associates to transcend geographical and temporal distances while facilitating fast interaction, increasing productivity and providing for new opportunities for collaboration in both, regular work routines and exceptional situations.
The corporate implementation of such a software can be realised by building on formal project planning principles. This project management-driven approach tends to concentrate on preparing the steps required to ensure a successful deployment from a technical perspective. The effectiveness of the implementation, however, is mainly determined by employees’ reaction to the new software: Their level of acceptance and the incorporation of the software’s functionalities into their daily business routines finally influences to which degree an organisation can exploit and experience the desired benefits.
Aiming towards positively shaping users’ perceptions and the software’s usage, the critical success factors for software implementations are reviewed. Given that most of them are directly related to the people affected by the implementation, underlines the importance of interpreting the implementation of a collaboration software as an organisational change. By analysing the change process in theory and considering the employees’ behaviours for the subsequent conceptualisation of an implementation strategy, a user-centred approach can be further promoted.
The theoretical insights obtained from the scientific research on collaboration software implementations and the related organisational change process are then applied to a business case which deals with the implementation of the collaboration software product Office 365 at TTS Tooltechnic Systems AG & Co. KG.
After presenting the derived implementation structure, it can be concluded that so far, the identified critical success factors were verified by the case study. Moreover, the user-centred approach which focusses on guiding employees through the change process and ensuring a smooth transition in general produced positive results.
Nevertheless, it can be observed that an adequate project planning and timing remains indispensable. The final evaluation of the implementation’s success cannot be performed yet, since the implementation at the company has just recently started, but it becomes clear that it will likely be influenced much by the ongoing required cultural change within the company.
This thesis examines the culture concerning the Celebrity-Endorsed Advertisements in Luxury Brands. Culture and its value have an impact on the effectiveness of the advertisement. Culture can also impact celebrity endorsement as a celebrity can be seen differently according to the cultural pattern. Luxury is also seen differently according to the cultural values, and brand can have an impact on the value of the luxury. Since the advertisement is a very crucial tool for marketing strategies, commercials should be made according to the values of the culture to increase its effectiveness. Culture is a group phenomenon, and it influences the behavior of an individual which impacts the brand and product. Culture creates a lifestyle and new markets; it also allows market adaptation according to the local taste. Culture helps us to understand the changing attitude of the market towards a product or service. Culture plays a role in the perception of the product and advertisement as people from a different country will perceive and interpret things differently according to their culture and experience.
This thesis addresses various diverse questions related to the culture regarding celebrity-endorsed advertisements in luxury brands. The foremost question which addressed is; the culture impact on the customer's perception of the brand image for celebrity-endorsed advertisements as to luxury brands. This thesis is based on the Qualitative research method, including descriptive case study-based research with observations, following an inductive approach to generate a theory, model, and explanation by analyzing the data to finding patterns. This thesis follows the research task based on theory and applying research models to new situations, explaining phenomena, and analyzing the relationships. The information and data for the research are taken from the online & social media platforms YouTube, Facebook, Instagram, and Twitter are used for TV commercials. The data is analyzed through observation by checking the advertisement like and dislike on the online platform. How often they are comment and what kinds of statements are used for an advertisement. Afterwards, the data is analyzed according to the culture models. The findings of this thesis answer and highlight the challenges along with the research questions. The study helps us to understand what culture is and how to target the market more effectively. It explains the importance of the brand and the value of the luxury associated with it. This thesis helps us to understand the impact of the celebrity in the advertainments and how to use them effectively. It also helps us to understand consumer behavior and the perception of the product value. This thesis highlights the fact that what can be seen offensive in the advertisement by a different culture and its impacts on the brand image.
This bachelor thesis is written in cooperation with the ZF Friedrichshafen AG, a global player in the automotive supplier industry. It deals with the change in live-communication that will occur during the next years and therefore especially with the change in trade fairs and events as this are the two most important live-communication formats. In live-communication there are major trends which will become more important in the future. This thesis will not only look at the trend of the digitalization but also in particular on the trend of sustainability in live-communication. To take a deeper look on the changes a short survey was conducted to see how companies in the trade fair sector implement sustainability and how relevant digital livecommunication formats are or will become. It is important to know which measures need to be considered when talking about sustainability in live-communication and whether digital formats have the potential to replace the traditional ones in the future. Therefore, you need to look on the pros and cons of a digital event in comparison to a classical real one.
Veränderungen sind in Projekten allgegenwärtig. Kaum ein Projekt erreicht seine Ziele ohne zwischenzeitliche Anpassungen. Durch die Globalisierung sind Projektteams heutzutage zunehmend interkulturell aufgestellt. Aus diesem Grund ist es das Ziel dieser Abschlussarbeit Maßnahmen aufzuzeigen, durch die die Kommunikation von Veränderungen in einem Projekt mit interkulturellem Projekthintergrund der DB Energie GmbH optimiert werden kann. Dazu wurden die folgenden Forschungsfragen gestellt: Inwieweit haben kulturelle Unterschiede innerhalb eines Projektteams Einfluss auf die Veränderungskommunikation? und Welche Kommunikationskanäle und Maßnahmen können dazu beitragen die Kommunikation im Change Management Prozess zu verbessern? Um die Forschungsfragen zu beantworten, sind Interviews geführt und eine Online-Umfrage im Projekt durchgeführt worden, die sich an die Mitarbeiter in dem betrachteten Projekt der DB Energie GmbH richtete. Die Ergebnisse der Interviews haben gezeigt, dass der kulturelle Hintergrund von Projektmitarbeitern kaum einen Einfluss auf die Wahrnehmung sowie das Verständnis von kommunizierten Veränderungen hat, da die Experten sich der deutschen Kultur angepasst haben. Es ist also nicht notwendig, in Bezug auf die Kommunikation im Hinblick auf den kulturellen Hintergrund unterschiedlich zu verfahren. Die Antworten auf dem Fragebogen zeigen, dass die Sprache keinen Einfluss auf das Verständnis der Veränderung hat, dennoch sollte darüber nachgedacht werden, zweisprachig zu kommunizieren. Bezogen auf den Kommunikationskanal eigenen sich besonders E-Mails oder auch E-Mails in Verbindung mit dem einmal monatlich stattfindenden Floorbriefings. Wer die Veränderung kommuniziert ist zweitrangig. Zudem wird deutlich, dass Diskussionen und Nachfragen des Kommunikators bezogen auf das Verständnis der kommunizierten Veränderungen helfen.
Global warming threatens our climate. The planet we know today will deteriorate seriously if nothing changes. The massive consumption of textiles makes the fashion industry as the second leading global polluter after the oil industry. The rise in population increases demand and therefore, also production, which in turn leads to harmful environmental impacts. The global consumers have become increasingly concerned and aware of the importance of sustainability. Due to rising awareness of customers regarding the environment, green marketing strategies have become an important topic. Therefore, a huge number of companies are “greening” their marketing mix. Environmental concern and knowledge of consumers are growing but there is still contradicting behavior of consumers regarding environmentally friendly products. The purpose of this study is to examine the influence of green marketing practices and environmental behavior factors on consumer buying behavior taking the fashion industry as an example. This thesis depends on theoretical findings of green marketing and environmental behavior factors in general and on the fashion industry. The practical part consists of a self-conducted survey were the impact of the above-mentioned determinants were examined on the example of eco-friendly fashion. Conclusions that can be drawn from the study were that even though consumers know about the negative impact of the fashion industry and they are concerned about the environment it does not translate into their behavior, since there are other factors which influence consumers decision more heavily when purchasing fashion items.
Die Volkshochschulen befinden sich im Zentrum des Weiterbildungslandschafts und sind fast in jedem kleinen Ort zu finden. Sie verfügen über ein reiches Angebot und erfüllen den politischen Auftrag des Staats. Der Lockdown im März-Mai 2020 hat die Arbeit der Volkshochschulen in vielen Aspekten beeinflusst. Die totale Schulschließung wegen der Corona-Epidemie hat aktuelle Probleme der VHS hervorgehoben. Dazu fehlende Analyse der Zufriedenheit und Wahrnehmung der Teilnehmer über die VHS-Angebote, Schwierigkeiten bei der Digitalisierung des Lernprozesses, mangelhafte Medienkompetenzen von einigen Dozenten und Kursteilnehmern usw.
In der vorliegenden Arbeit wird das VHS-Portfolio, Teilnehmerbereitschaft zum Online Learning, Teilnehmerzufriedenheit und Bewusstsein über die VHS-Angebote vor dem Hintergrund der Corona-Epidemie kritisch untersucht. Die Arbeit enthält auch eine SWOT-Analyse und die Analyse einiger VHS-Wettbewerber. Ein dreiwöchiges Experiment mit der Lerngruppe und seine Ergebnisse wurden beschrieben und interpretiert.
Despite the fact, that women’s underrepresentation in finance is tried to be encountered by legal regulations, little research has been conducted on why most women still decide to not pursue a career in finance. Thus, finance currently remains to be a male-dominating sector. However, which potential consequences homogeneous versus heterogenous groups in finance have on the success of financial decision-making results in companies in the long term is still little studied. According to this research gap, this thesis sets out to research the cause of gender imbalance as well as the impact of the perception of gender differences in finance from a neuroscientific perspective.
First, it is examined whether distinct biological factors in men and women lead to different interests, skills, and abilities that explain a superior natural suitability to perform in finance. Further, it is discussed how the brain processes financial decisions and which internal- as well as external factors impact decision-making. This will be set in context with major findings from psychologist Iain McGilchrist and his hemispheres-approach, and Daniel Kahnemann and his dual-process theory. Further, it is investigated how particularly women respond to stereotype-threat, applying the latest theories by neuroscientist Gina Rippon, and how this influences women’s ability to perform in the financial sector. According to this, it is explained how deep-rooted gender roles, stereotyping and unconscious biases lead to self-fulfilling prophecies in performance, and thus, restrain the advancement of gender diversity in finance. Finally, it is researched in what way homogenous groups in finance are susceptible to overconfidence and groupthink and to what extend enhancing gender diversity can improve financial decision-making. According to this, neuroscientific strategies that counteract unconscious biases and irrational decision-making in finance are discussed.
Transforming a face-to-face (F2F) medical congress into a virtual experience without losing the added value of the offline event is the challenge many associations and event organizers face in 2020.
Background: The unexpected COVID-19 outbreak has made face-to-face congresses impossible in Q2 of 2020. In order to continue medical education, virtual congresses are organized.
Objectives: The aim of this thesis is to determine the advantages of a virtual congress format and illustrate a way to effectively organize a virtual congress. Moreover, the thesis aims to analyze the performance of the digital experience platform (DXP) created by MCI the Netherlands, taking into consideration different stakeholders’ needs and its future opportunities.
Methods: This bachelor thesis is based on the available literature as well as data from the company MCI the Netherlands and quality interviews were conducted with
10 industry experts.
Results: The digital experience platform can increase registration numbers and share the content with more people worldwide like never before. With the easy accessibility, the DXP offers the possibility to increase audience reach. By offering a long-term learning opportunity the platform enhances the user experience of the delegates. Valuable data insight can be retrieved through the platform and shared with various stakeholders. Evaluating the advantages of virtual congresses, it can be said that virtual congresses will be the future of the event industry, however they will not replace face-to-face congresses but can be seen as an additional learning possibility.
Conclusion: With the digital experience platform MCI the Netherlands was able to successfully transform their internal digital capabilities into a future-proof innovative client solution. MCI is the first company in the European market who offered a virtual experience for more than 10.000 participants and strengthened their position as one of the market leaders.
The management of the company Brasch Feinkost is striving for a digital process, which is particularly necessary and examined in incoming goods.
The change from analog to digital processes cannot be implemented without further planning in advance, which is why a concept must be developed that includes different steps. The introduction of warehouse management software in particular requires basic steps that are part of a clear concept. The representation of the actual processes in the incoming goods department at Brasch Feinkost are not only necessary for a specification sheet, but should also show comparisons between analog and digital processes by creating the target processes. With the identified weaknesses and approaches for improvement, the necessity of the digital way of working is shown by means of different analyzes and external benchmarking. The market research is ultimately intended to find a suitable provider of digitally supporting software based on the specified optional and mandatory requirements.
Many companies, especially in the United States, use share buybacks as part of their distribution policy to increase shareholder value. Even though share buybacks send a positive signal to the capital market participants often leading to higher stock prices, they are not always advantageous for investors. Little is known about share buybacks in the covid-19 pandemic 2020. This scientific paper aims to critically examine share buybacks concerning the current crisis by applying a benchmarking process to the performance of companies with huge share buyback programs. Moreover, experts in the field of study analyze the reasons for the performance and give an outlook as part of two further research questions. Using the S&P 500 as a benchmark, the analysis shows that these companies significantly underperformed during the crisis. According to the experts, capital-intensive, cyclical value stocks with low multiples and high debt have repurchased massive amounts in the past, leading to failure in investing in the business model's future viability and thus of the company. The crisis highlighted the weaknesses of share buybacks, which could lead to fundamental changes in the future. This research's findings are useful for investors who want to make more rational and differentiated investment decisions concerning share buybacks, as part of their due diligence process, during the next crisis.
Das Ziel der Bachelorarbeit ist es, den Prozess der Liquiditätsplanung in dem Unternehmen Audi Brussels S.A./N.V. zu verbessern. Dabei soll eine transparentere, genauere, automatisierte und flexiblerer Planung entstehen. Zunächst wurde der aktuelle Planungsprozess genau untersucht und auf Schwachstellen und Problemfelder analysiert. Daraus wurden Handlungsoptionen für Audi Brüssel abgeleitet. Diese wurden in lang-, mittel- und kurzfristige Lösungen eingeteilt. Die langfristigen Verbesserungenmöglichkeiten beschäftigen sich mit der Einführung von voll integrierten Software-Lösungen in Form von Datenanalyse-Plattformen. Die mittelfristigen Handlungsalternativen umfassen speziell angefertigte SAP-Berichte, durch die mehr Zahlungsströme frühzeitig erfasst werden können. Die kurzfristigen Optionen beinhalten die Überarbeitung der Excel-Grundlage der Planung. Wichtiger Bestandteil ist dabei die Erstellung eines Excel-Tools, das eine Übersicht über die verschiedenen Planungsebenen und deren Verlinkungen bietet und dazu eine flexiblere sowie schnellere Erstellung der Planung ermöglicht. Zudem wird eine rollierende Monatsplanung eingeführt.
This paper includes a brief summary of the theoretical background on onboarding and links the findings to modern trends. To answer the questions about expectations and needs of young employees survey results of a study conducted with over 400 participants between the ages of 18 and 27 will be evaluated. The results show that onboarding practices are highly expected by young adults and that integration is of very high importance for the age group. According to the survey results, onboarding programs can also help organizations improve their attractiveness as an employer. Furthermore, the open-ended questions of the survey provide detailed information on which specific measures should be included in an onboarding process. With the use of theoretical knowledge, the findings from the survey and results of a survey with department heads of the company, an onboarding process for Bürstner GmbH & Co.KG was developed. The plan includes specific steps from before the first working day, to the first weeks in the company until the end of the probationary period. Measures include a new employee profile, an initial training plan, a learning management system based online course and more. Through a transferability check of the process, it is concluded that many aspects can be transferred to other organizations; subject to adaptions. In the future further studies and employee feedback examining the onboarding measures, will have to be carried out to evaluate the effectiveness of the developed onboarding process and provide more insight into current trends.
Adding evidence of the effects of treatments into relevant Wikipedia pages: a randomised trial
(2020)
Requirements of Health Data Management Systems for Biomedical Care and Research: Scoping Review
(2020)
Funding is the key to success for a start-up. Since start-ups are often operating in innovative industries, they rarely receive loans from traditional debt lenders such as banks. However, start-ups do have the option of acquiring money for company growth through equity financing. One possibility for this is venture capital. In this scope, Germany is significantly behind the United States of America due to various aspects. This problem shows the relevance of the topic and justifies the critical examination of this subject. This work aims to analyze the German venture capital market, its development over the last 20 years, its advantages on the one hand and its disadvantages on the other hand as well as its future perspectives. Beyond that, the differences between the German and the American venture capital market and its success factors are presented. To answer all research questions, a broad literature review in combi-nation with several conducted expert interviews, which are evaluated on the principle of the qualitative content analysis according to Mayring, is applied. The results of the analysis indicate that there are mainly three fields that are crucial for a successful venture capital market: Political actions, attitudes of the society, and the economic situation. Within these fields, some aspects of Germany are considered worse than in the U.S. In the United States of America politics often intervenes to create better conditions for investments via venture capital. Besides, the risk affinity of society in the U.S. is a major advantage compared to the risk-averse society in Germany. This is complemented by a pronounced start-up mentality in the U.S. and the positive attitude of society towards the failure of a new start-up. In Germany, the opposite can be found in both aspects. Nevertheless, the German venture capital market has developed positively in recent years and has some advantages, such as a wide range of government grants for start-ups and the opportunity for investors to earn high returns on the initial investment. All experts that were interviewed are very confident that venture capital in Germany will continue to develop positively. They identified the reasons for this evolution in an increasing number of start-ups and better skills among the founders, which increases a start-ups' chances of success. For this reason, the experts forecast rising yield expectations, as well as an increasing number of venture capital providers, and venture capital takers. This research also indicates that the volumes of venture capital funds will rise, and the COVID-19-pandemic will accelerate the development of venture capital in Germany. The results of the research clearly show that despite some weaknesses, the German venture capital market has been on a good path for several years, and that there is a high probability that the growth will continue in the future.
Microfinance and The Empowerment of Women "A self-sustainable approach towards gender equality"
(2020)
Women have always been a victim of injustice, inequality, and the domination of men all over the world and still today, women are being deprived of developmental, financial or educational opportunities.
The empowerment of women is one of the most challenging goals the world is trying to achieve in terms of development.
The goal of this thesis is to give an overview of the role of microfinance in the empowerment of women, discover whether microfinance is a self-sustainable approach towards gender equality and examine how microfinance institutions are able to provide financial services to people, who are defined as unbankable by commercial banks.
Therefore, the business concepts of microfinance institutions, as well as their impacts on borrowers, especially women, are analyzed by taking a qualitative secondary data approach.
The results show that MFIs can successfully substitute financially valuable collateral by issuing loans to interdependent borrowing groups.
Furthermore, microfinance shows significant positive impacts on the financial and non-financial empowerment of women, although they are facing tough challenges to get access to women in patriarchal structures, targeting the poorest of the poor and still remain self-sustainable.
Successful examples, such as the Grameen Bank in Bangladesh show the possibilities of microfinance.
However, further research has to be conducted regarding the customer base of successful MFIs, that do not have to rely on external financial aid.
Analyzing the customer base can verify that those MFIs are not just successful because their target group shifted to wealthier borrowers, demanding higher loan amounts. Though customer data is confidential and therefore challenging to access.
The object of the present master thesis is to understand the environment of the sales channel of Global Projects, its opportunities and challenges for Hansgrohe SE in order to clearly formulate a practicable, medium-term strategy for the period of 2020-2023 for the referred sales channel. A mixed method approach was used in this thesis, using both quantitative and qualitative methods. Raw data such as the channel’s net sales during 2016-2019 were observed from the internal sales system in order to understand the relevance in the past of the different business segments within the sales channel of Global Projects. Also, different external sources such as databases and reports from different consulting firms and international institutions were analyzed in order to determine the sales potential of the different business segments for the period of 2020-2023. A PEST analysis was conducted in order to identify the changes and effects of the external macroenvironment on the company’s strategic position. And finally, a competitor analysis was also conducted in order to identify the strengths and weaknesses of the company’s main competitors and the areas where the company should aim to improve. All previous research and analysis was complemented with expert interviews that were conducted with experts from ten different subsidiaries of the company who are in charge or involved in the sales channel of Global Projects in their respective regions, who helped defining the sales potential of the existing business segments and relevance of new segments that should be considered in order to develop the channel’s strategy. The result of the study suggested that the residential segment will represent the biggest sales potential for the channel followed by the hospitality segment. While there are other segments such as marine, retirement homes and bathroom pods & modular buildings which are expected to gain relevance in the future in some specific regions. As result of all research and analysis conducted throughout this thesis, the strategy and plan for the sales channel of Global Projects for the period of 2020-2023 was designed in line with the company’s strategic position.
The goal of this bachelor thesis is to investigate the role of self-disclosure in a Thai-German team. In-depth interviews with Thai employees and former German interns of a German automotive supplier based in Bangkok were conducted. To link the phenomenon of self-disclosure with intercultural management, German and Thai culture standards represent the base to discuss tendencies in the behavior of Germans and Thais.
The results demonstrate that general topics predominated over private subjects at the early stage of the relationship between the interviewees and their team members. Throughout the relationship, topical depth and breadth increased although the share
of positive topics outweighed. Both the Thais and Germans displayed a great willingness to share general and personal aspects which has led to the deepening of the relationship and the building of trust. The in-group/out-group effect was recognized as the interviewees preferred an in-group recipient for specific issues to be talked about.
Communicating in English did not significantly impact the amount of information revealed. The study emphasizes the role of self-disclosure for initiating, sustaining and enhancing a relationship between Thai and German co-workers.
All the companies need to plan and budget for future. For planning they need sale forecasting so that accordingly they can manage their supply chain efficiently. Companies do have historical data which can be used for forecasting sale. However, the accuracy of the predictive model depends on the quality of data which is being fed to the model. Poor data quality may result in poor forecasting. Hence, there is need to work on data quality management and to formulate some generic approach for ensuring data quality. Besides, it is also required to detect abnormal sale from the past data, get the reason for those abnormal sale records and remove them from the data. Subsequently, cleaned data can be used to work on predictive modelling which will forecast sales with the most likelihood of near to accurate results. These historical data can be analyzed as a time series data by using as simple time series analysis as ARIMA or by using complicated neural network. Evaluation of these predictive models will help in making a decision of selecting a best fitted model for future forecasting. The thesis aims to work on data quality management of raw data and then analyze time series data to determine predictive model for forecasting. Besides, thesis also aims to understand how data is collected and how organization performs sales processes. This would not only facilitate in finding and bridging the gaps in the business processes but also in preparing the organization for the state-of-the-art technologies to enhance their business for future.
Life insurance penetration rate in Malaysia has been stagnant in the past few years although a few InsurTech companies set up in Malaysia recently. Prior researches on InsurTech fail to clarify the gap of the target customers’ and the insurance experts’ opinions on how to enhance the customer experience in online life insurance with the help of Artificial Intelligence (AI). To address this, a model is recommended based on the literature review on similar articles and survey results conducted on both target customers and insurance experts. The recommended model has four main components: official website by InsurTech companies collaborated with traditional life insurers, customer support, customer service and customer engagement.
Since its foundation in 1992, the English Premier League has been characterized by huge inflationary leaps in broadcasting rights fees and a steady increase in transfer expenditures of the twenty member clubs of the league.
By becoming a global brand with billions of people watching the live matches on TV, the Premier League has proven its status as the most successful sports league worldwide.
However, after analyzing the new broadcasting deal which will last until the year 2022 and the transfer fees spent during the last three seasons, the domestic TV market growth, as well as the increase in the average transfer fee spent by the Premier League clubs are very likely to reach their saturation level fairly soon.
While the new domestic TV deal results in less revenue for the clubs compared to the previous deal from 2016-2019, the value for the Premier League´s overseas broadcasting rights for 2019-2022 has risen by 35% given an increase in the number of games being sold for broadcast (Wigmore 2019).
In order words, the overseas broadcasting rights revenues will be the driving force in the future of the Premier League, as there is still a huge potential for the league to gain more money and therefore balance the loss from its saturated domestic TV market (Robinson und Clegg 2019).
Despite the good prospects of increasing international revenues, there is some criticism regarding the new business model. The new overseas-rights formula includes higher revenues for the Big Six of the Premier League, leading to an even greater injustice among the twenty member clubs.
It remains interesting to follow, if the Premier League will become an even stronger and more successful entity by the increase in international rights fees or if the increasing injustice will lead to a breakaway of the Big Six clubs from the poorer, smaller and less popular teams comparable to the situation in 1992, before the foundation of the Premier League.
The sustainability consciousness of the German population has been continuously increasing throughout the past years. After the financial crisis in 2008/9 the establishment of social banks has brought a new alternative to conventional banks: While conventional banks exclusively focus on financing profit-maximizing projects, social banks set a focus on the sustainability of their projects. As the number of German households owning one or more smartphones, a prerequisite for using mobile banking options, has also increased over the past years, these developments made it possible for social mobile banks to appear in the banking sector and offer an alternative to conventional banks. This bachelor thesis intends to capture the knowledge and acceptance of social mobile banking among students enrolled in German universities. Through an online survey, relevant data was collected and offers an insight into the topic. While social mobile banking is unknown to most of the participants, the acceptance of this way of banking, nevertheless, is moderate to high, with 62.6% of the participants showing a high acceptance level for social mobile banking.
The present thesis attempts to answer the question “What makes a bond green?” by analysing the current status of the green bond market with regards to its regulation and evaluating the need for harmonizing green bond standards.
A green bond, which is characterized by allocating its proceeds exclusively to climate-related or environmental projects, is a relatively novel sustainable financing instrument that has recorded exponential growth since the first issuance in 2007. The green bond market has developed as a privately regulated market leading to a range of different green bond standards and other market mechanisms used for verifying green bonds, of which some have developed into best practice followed by most issuers. This fragmented regulation and the lack of a globally accepted green bond standard leads to the difficulty in clearly identifying what makes a bond green.
By analysing the current best practice and comparing green bond standards this paper identifies the differences between existing standards and suggests the further harmonization of standards as an important prerequisite for the further growth of the green bond market. Consequently, the challenges related to the private nature of green bond regulation is reviewed, leading to the conclusion that the intervention of the government and establishment of public regulation for green bonds could be considered. With regards to the further expansion of the green bond market the EU Green Bond Standard that is currently under development by the European Commission is critically analysed.
Analyse der Einflussfaktoren auf die Zulassungen von privaten Personenkraftwagen in Deutschland
(2020)
Emissionen sind zu einem kontroversen Thema im Straßenverkehr avanciert, wodurch die Zulassungen von privaten Personenkraftwagen beeinflusst werden. Neben Emissionen beeinflussen weitere Faktoren die Zulassungen, wie Urbanisierung und Car-Sharing- Angebote. Die vorliegende Bachelorarbeit untersucht, wie sich aktuelle Einflussfaktoren auf die Zulassungen privater Personenkraftwagen in Deutschland auswirken. Des Weiteren wird untersucht, welche Auswirkungen Restriktionen infolge von Emissionszielen auf herkömmliche Personenkraftwagen mit Verbrennungsmotoren haben. Restriktionen in Kombination mit industriellen Innovationen, gaben den Anstoß für die Einführung von Elektromotoren. Ziel ist es, den Stellenwert des Personenkraftwagens in Deutschland zu bewerten und Einflussfaktoren auf die Zulassungen nach Motorart zu analysieren. Aktuelle verkehrsbezogene Trends wurden recherchiert und mit Hilfe von aktuellen quantitativen sowie qualitativen Studien evaluiert. Die Ergebnisse geben Auskunft darüber, welche Faktoren die Zulassungen insgesamt und von Elektroautos beeinflussen und welche dieser Faktoren eine Auswirkung die nachhaltige Entwicklung des Personenverkehrs haben.
The impact of human trust on business performance by the example of non-governmental organizations
(2020)
How important, scalable and influenceable is the factor trust for charities? This thesis deals with this question regarding social media appearances of three NGOs. Furthermore, it aims to capture the general state of trust of millennials in non-governmental organizations.
This work is predicated on extensive literature research, an online survey, a group discussion with millennials and an application of the HuTrust Model by mext consulting.
Findings indicate that the level of trust matters in different areas such as social media engagement rate and the willingness to donate money to an NGO
„We are not thinking machines that feel, we are feeling machines that think.” (A.R. Damasio). This quote from famous neuroscientist Antonio R. Damasio illustrates the significant role emotions play in human perception, behavior and decision making. Marketers in Business-to-Consumer and Business-to-Business sectors increasingly realize that establishing an emotional connection with the company’s or brand’s target group is crucial to aid differentiation, competitiveness and awareness. Especially in highly competitive environments it is important to find ways to connect more closely with the target groups. KLS Martin Group, a medical technology company based in Tuttlingen, Germany, strives to strengthen its brand awareness through Audio Branding and Influencer Marketing and thereby adding an emotional value to the brand. Hence, this bachelor thesis investigates how these two concepts can contribute to this ambition. An empirical qualitative study has been conducted with eight cases to examine the concept of Audio Branding and nine cases regarding the topic of Influencer Marketing as tools to emotionalize the brand and to find out how they can support awareness-raising endeavors. This thesis reveals and illustrates frameworks, emphasizing the dimensions of acceptance, identifiability, continuity and adaptability for Audio Branding and the 4-C framework including the elements credibility, content communication, closeness and control. Further, practical approaches regarding the implementation of Audio Branding and Influencer Marketing in the context of emotions at KLS Martin Group are expounded.
The Belt and Road Initiative topic will be discussed further with the support of evidence of statistical data, qualitative information and decisions between both countries through the following chapters. Chapter 1 will present and discuss the history of the Belt and Road Initiative. Chapter 2 will speak about the influence of the new competition on the German industry. Competition can play a role through the cost and quality of the products which can be produced or manufactured by China. In addition, we will see Germany’s reaction to China’s competitive advantage and entrance to the German market. Chapter 3 includes research and discussion on the impacts on china’s port, the possibility of the expansion of the maritime roads by China and whether the expansion in the arctic will give china more authority in the Belt and Road Initiative project. Chapter 4 will argue the choices for Germany as there is now two corridors alliances who are computing over ports development for faster and reachable products through Pakistan-china or India -Iran. Chapter 5 will discuss the effect of the Hamburg port.
The field of Global Mobility is becoming more varied and complex than in past years. More and more companies operating at an international level, are realizing that the handling of international assignments cannot remain the same as it was handled at its origin. Many corporations that have already recognized this, have implemented Global Mobility Departments or at least GM representatives within their organizational structure. However, there are also enterprises that due to different reasons for example, the absence of the required resources, are not able to do so. These companies tend to handle international assignments on a case by case basis, which can lead to a handful of obstacles, especially when dealing with long-term assignments.
In recent years the field of International Human Resource Management has been experiencing a shift, from the long-term assignments to a short-term assignment variety. Nevertheless, there are various reasons why some companies can still not completely replace this kind of assignments. For this reason, it is vital for companies that do not have either the necessary requirements or demand for introducing a GM department, to manage these more efficiently.
This thesis examines the use of checklists as a viable method for managing long-term assignments. The findings were applied to the current case of Liebherr Aerospace Lindenberg, regarding their strategy for traditional assignments. Results show that implementing a tool, like a simple checklist, can help to ease many challenges of managing traditional assignments. Companies that share similarities with Liebherr could apply this method and adjust it to its own situation, goals and resources.
The People’s Republic of China has now been a popular target of foreign investments for years as its continuous economic growth makes it one of the most promising markets of the future. While during the last decades, international corporations held a dominant position over native firms, in recent years operating on eye level has increased in importance due to China’s growing economic power. Because of the tradition loaded past of the country and the fundamental differences compared to most western cultures, frequently even multinational companies struggle to cope with the diverse cultural influences. Amongst those various cultural concepts, the term guanxi in particular attracts the attention of the western business world. While guanxi constitutes a fundamental part of Chinese everyday life, in the western world it is often associated with corruption and unethical business practices. This work aims to reduce cultural misunderstandings on the side of western firms and help create a deeper understanding for fundamental principles of Chinese networks. The question on which this paper is based on was which role guanxi plays in modern Chinese society and how western companies may capitalize on this concept. After examining the relevant literature as well as conducting two expert interviews, it shows how guanxi has been influencing the Chinese way of life for centuries and is still relevant in today’s Chinese business world. Form Human Resource Management to mobilizing financial resources, the success of a business in China is often closely linked to a company’s ability to manage guanxi. Therefore it is recommended for western firms to not only gain a deeper understanding of the concept of guanxi and its underlaying principles, but also actively invest in their own guanxi-network.
This thesis deals with the determination of decision criteria for the development of a fixed-floating mix for non-financial firms and applies them to the example of Heineken.
Existing literature fails to offer a clear guidance on how to approach the fixed-floating decision. Managerial incentives, leverage, the availability of natural hedges, firm liquidity and the shape of the yield curve are frequently mentioned as factors influencing the fixed-floating mix of non-financial firms. I analyse a theoretical approach to constructing the fixed-floating mix and depict the difficulties that such a model based on historical data has in the current interest rate environment.
Conducting a peer group analysis, I study the trends in interest rate risk management in the brewery and alcoholic beverages industry. A clear tendency of the firms in the sample to maintain a high percentage of debt with fixed interest rates is visible. Furthermore, I analyse the risk-return trade-off and conclude that the importance of the fixed-floating split decision for the individual firm depends mainly on leverage and the firm’s capability to absorb volatility in interest expenses, measured by interest coverage.
Additionally, I determine leverage, the level of interest rates, the shape of the yield curve and the comparison to a core peer group as decision criteria Heineken should apply when reconsidering its fixed-floating mix in place. The analysis of these criteria leads to the conclusion that the current interest rate environment, financial metrics of Heineken and the comparison to a core peer group justify having a high percentage of debt with fixed interest rates and can even trigger Heineken to further increase the fixed portion of its debt.
The aim of this paper is to show different possible solutions by using a practical example, which lead to cost reduction in the logistics area. The thesis was examined whether a consolidation of external warehouses would lead to synergy effects which would result in cost reduction. For this purpose, target sizes were identified from the historical data of the company MS Powertrain Technologie GmbH and a growth forecast and a warehousing concept was developed on the basis of these target sizes.
The thesis was confirmed in the course of the work and different variants for cost reduction could be developed. After evaluating the possible solutions, a recommendation for action was drawn up for MS Powertrain Technolgie GmbH. This can be divided into operational interim solutions and a strategic concept.
This thesis assesses whether a momentum strategy, which buys past winner and sells past loser stocks, implemented in the German stock market yields positive returns. Additionally, it provides an evaluation of potential sources and implications to stock market efficiency. The findings indicate that momentum profits are on average positive and significant in a time period between 1999 and 2018 and that these profits, in general, seem to contradict the efficient market theory. Hence, after a review of behavioral finance models, these profits seem to be due to inefficient price reactions to new firm-specific news. Despite their strong positive average returns, momentum strategies yield significant negative returns which occur in times of market reversal after panic states and crashes.
Online Controlled Experiment at Euranka Sàrl: Improvement of a/b testing by increasing sensitivity
(2020)
Web-facing companies and online businesses generate more revenue than before, and the internet is growing exponentially. Conversion rate optimization has become a hot topic among online marketers and online businesses. Giant data-driven companies like Google, Microsoft, or Bing are pioneers in this field and use their big data to optimize their websites and services with online controlled experiments, but still, facing pitfalls. For companies with smaller user numbers, running experiments with reliable and conclusive results is even a greater challenge. As it is a critical success factor for online businesses, the thesis deals with ways to improve online experimentation for companies with smaller user numbers by increasing the sensitivity of experiments based on information provided in whitepapers and conference findings of pioneers in the field. These methods and guidelines are applied to a practical case at Euranka Sàrl, an online affiliate marketer based in Lausanne, Switzerland.
Brand ambassadors have the power to have a positive influence on how consumers feel and their relationship with the brand. Despite the popularity of brand ambassadors and their effectiveness, a company's employees as brand ambassadors have an ideal and credible impact on consumers and how the brand is perceived.
This bachelor thesis reviews the literature of theoretical and empirical nature to identify how business leaders strengthen the image of their corporate brands the objective is to examine and compare the case of Microsoft Bill Gates and Apples Steve Jobs illustrate how they strengthen their respective brand image.
The results indicate that even though the risk of having CEO’s as ambassadors may tarnish the image of the company in case of unethical behaviors, celebrity CEOs such as Steve Jobs and Bill Gates have a positive impact on their respective companies and strengthen the brand image.
This thesis examines the added value of modern approaches of balance sheet analysis for the external analyst. When talking about modern approaches of balance sheet analysis, scoring models, qualitative analysis, discriminant analysis and artificial neural networks are meant. On the basis of an extensive literature research, it is examined to what extent these approaches can overcome the weaknesses of the traditional balance sheet analysis.
Global agierende Unternehmen entsenden ihre Arbeitnehmer zur Weiterqualifizierung und Ausübung ihrer Tätigkeiten ins Ausland. Um die Arbeitnehmer zu schützen sowie die Dienstleistungsfreiheit weiter zu fördern wurde 2018 die Richtlinie 96/71/EG über die Entsendung von Arbeitnehmern im Rahmen der Erbringung von Dienstleistungen reformiert. In Deutschland wurde sie 2020 in das Arbeitnehmerentsendegesetz über-führt. Das Ziel dieser Arbeit ist es, die allgemeinen Auswirkungen der Reform zu analy-sieren und Umsetzungsmöglichkeiten für die AUDI AG zu erarbeiten. Dazu werden fundierte Kenntnisse über die Richtlinien bezüglich Entsendungen in der Europäischen Union, insbesondere in Deutschland aufgebaut. Die Ergebnisse deuten darauf hin, dass die Entsendungen innerhalb des europäischen Wirtschaftsraumes aufgrund strengerer Regelungen und der Komplexität der Umsetzungsmaßnahmen abnehmen könnten.
The rapid development of digital technologies has stimulated the shift from real life interaction to online communication. Internet audience is rapidly growing every day, while cost of reaching it is remains affordable.
Transformational changes in business environments, skills and cultures have led to the shift from product-based to knowledge-based economies.
New models of employment are getting more and more common, non-standardized employment has risen. The work lifecycle is changing. Instead of linear pattern— education, work, and retirement— there is a move to “cyclic life plans,” with periods of education, work and recreation overlapped and interspersed across a lifetime. This trend challenges standardized career paths, development programs and incentive systems. “Employee consumerism” is rising, especially for those with in-demand skills and experience.
All the above trends in global economy bring a new challenge for the individuals who want to succeed in their careers and personal development. This challenge is decent self-promotion on a labor market, which can be achieved by using efficient self-marketing channels and tools, in particular online.
The topic of this bachelor’s thesis is the connection between culture and social media marketing for environmental nonprofit organizations. It focuses on the question whether culture does have an impact on the performance of social media marketing for environmental nonprofit organizations. Based on this, the hypothesis is made that culture does have an influence on the intercultural performance of an environmental nonprofit organizations’ social media marketing. To provide an answer, the characteristics of environmental nonprofit organizations and social media marketing are analyzed by the use of cultural frameworks. Furthermore, a closer look towards the connection between culture and social media marketing for environmental nonprofit organizations is provided. As a result, this paper supports the hypothesis that culture does have an impact on the performance of social media marketing for environmental nonprofit organizations. The analysis shows that social media marketing and environmental nonprofit organizations both have characteristics that can be impacted by culture. This can lead to an effect on the performance of the environmental nonprofit organizations’ social media marketing caused by different cultural perceptions and aspects.
Die vorliegende Bachelorarbeit befasst sich mit der Evaluierung der Unternehmensflexibilität bei Entsendungsleistungen. Dynamische Unternehmensumwelten fordern Organisationen im Wettbewerb sowie bei der Personal- und Talentgewinnung heraus und wirken auf eine strategische Ausrichtung im Bereich der Mitarbeiterentsendung. Unter Berücksichtigung von kulturellen Komponenten gilt es für Unternehmen, flexible Entsendungsmodule zu gestalten. Eine Literaturanalyse sowie die Abgrenzung zentraler Begrifflichkeiten bilden die Basis für die empirische Forschung. Mithilfe von qualitativen leitfadengestützten Experteninterviews mit Expatriates und Führungskräften werden Tendenzaussagen getroffen, inwieweit Unternehmen bereits eine Flexibilität bei Entsendungsleistungen nutzen und welche Handlungsanforderungen gegenüber flexibilisierten Entsendungsleistungen vorherrschen. Es wird analysiert, in welchem Ausmaß flexibilisierte Entsendungsleistungen zu einer Bedürfniserfüllung von Expatriates beitragen und ob sich eine Annahmeveränderung gegenüber standardisierten Entsendungskomponenten ableiten lässt. Das Resultat der Ergebnisdiskussion ist eine Handlungsempfehlung, welche die Erfüllung der individuellen Bedürfnisse des Expats im Einklang mit der vorherrschenden Unternehmenskultur berücksichtigt. Im Rahmen eines flexibilisierten Standardprozesses ist ein modularer Aufbau der Entsendungsleistungen mit vordefiniertem Kostenrahmen abbildbar.
The aim of this bachelor thesis was to determine the factors in work environment that contribute to the employee’s motivation and satisfaction. Moreover it was possible to prove the effects of executives’ behaviour on employee motivation. To this end, 103 workers were interviewed in an empirical study. The results confirm that salary has only a small influence on employee motivation. It was also found that good leadership has a correspondingly positive effect on motivation.
Ziel dieser Arbeit ist es, Lösungsansätze für eine kurz- und langfristige Implementierung einer Nachkalkulation herauszuarbeiten, um eine Kontrollfunktion der vorangegangenen Plankalkulation einzurichten. Diese Kontrollfunktion ist von großer Bedeutung, da sie Gewissheit über die Profitabilität einzelner Projekte und im weiteren Sinne der gesamten Unternehmung schaffen soll. Das Fehlen dieser Gewissheit lässt folglich nur eine Schätzung der Profitabilität zu.
Geeignete Lösungsansätze werden im Verlauf dieser Arbeit auf Basis des Abgleichs der Ist- Ausgangslage in den Werken St. Egidien, Sachsen und Kecskemét, Ungarn der ACPS Automotive GmbH mit den theoretischen Grundlagen der Literatur unter Berücksichtigung der verfügbaren Ressourcen erarbeitet. Eine sogenannte Soll-Ist-Analyse soll demnach Klarheit über die Abweichungen zwischen Plankosten und den tatsächlich angefallenen Ist-Kosten geben um korrektive Maßnahmen zu ergreifen.
Innovative and successful food waste management solutions often happened to have either an economic, ecological, or social positive impact. There are different types of food waste that are wasted at different stages of the supply chain and sustainable management treat this issue in its entirety.
A resource-efficiency handling of food creates and saves value in the food industry, helps reduce climate change and brings food security. Quantitative evidence from financial and nonfinancial benefits from business cases of countries such as the United Kingdom, proved that avoiding food wasting build a win-win situation for companies and consumers. Processes will be exposed to accelerate the implementation of food waste reduction policies at every stage of the supply chain and at every organization level.
This paper is aimed to measure the global degree of food waste and loss with trustworthy instruments and to provide a range of the most efficient and adapted ways to prevent it.
Some focus will be made in certain parts of the world because of the data’s availability and reliability. It also interests us to know what percentage of waste occurs, at which stage of the supply chain, what are the current existing solutions to avoid food waste and
loss and how is sustainable management playing the most efficient role.
Food wasting will be distinguished into two categories: organizations of entities (as countries, governments, cities, and companies) and individuals. Providing guidelines to be able to manage a sustainable production up till consumption will be the core concern of this paper.
Global key account management is the use of the key account management system aimed at global accounts; these global accounts can also be known as multinational companies. These types of companies are key players for business-to-business model companies as they might account for as much as 80% of all sales. At this level of importance, to lose a customer like that could be a death sentence for the business. Adopting a global key account management to keep these essential types of customers is a good strategy, knowing the tremendous value they provide. The company MinebeaMitsumi, being aware of this, brings up the case study for the initiation of a global key account management system, that will bring a best in class service to the key accounts of MinebeaMitsumi in the automotive market. To start this project, it is needed an assessment of the current situation in which MinebeaMitsumi operates to its key accounts. At the same time, it is intended to upgrade the digital infrastructure MinebeaMitsumi uses for its operations. The case study is presented as an exploration and analysis of MinebeaMitsumi and how should this new system be implemented in an early stage. This way, preparing the ground for a larger project at the time of full implementation.
When scaling, startups face managerial challenges and a downfall in innovation. A growing team and the resulting increased communication and organizational complexity bring issues previously not existing. Accountability Systems can assist startups overcome the mentioned issues and maintain their essence of innovation, vital for their success.
This paper discusses the relevance and benefits of implementing formal managerial systems in a growing startup. By mapping out the interdependence of culture, innovation and growth, it is demonstrated how Accountability Systems can support the preservation of an innovative culture when scaling a startup.
In a time when innovation is often disregarded due to a focus on process efficiency, Accountability Systems can provide a valuable tool for managing transition. This thesis serves as a general evaluation of Accountability Systems and their benefits. It is important to note that this paper is not intended to serve as a directly adaptable guide for startups.
This thesis talks about the relation between investor sentiment, stock return and trading volume in the German stock market. Six Granger causality tests were performed in order to determine, whether one of the above mentioned factors is indicative of the others. The results imply that investor sentiment is indicative of both, stock return and trading volume in the specified time period. However, there is no further significant evidence for other relations among the variables. The results are mostly in line with the literature available on this topic and back up the importance of the concept of investor sentiment as investor sentiment delivers an attempt to explain why investors behave irrationally on the stock market. Hence, the factors influencing investor sentiment should be subject to further research in order to gain a broader understanding of the topic.
Given the increasing diversity in today’s business environment and workforce, having the right skills and abilities to manage intercultural interactions become increasingly important. Universities and business schools try to equip their students with the right capabilities by sending them abroad for a study semester or internship.
Within this thesis, the multidimensional construct of Cultural Intelligence, which is defined as being effective in intercultural interactions will be introduced and how students’ international experiences are influencing it.
Using quantitative data from a self-conducted survey which includes the widely used and validated Cultural Intelligence Scale is going to demonstrate if both a study semester and an internship abroad influence Cultural Intelligence more than just one kind of international student experience. The study also tries to find out if previous international experience and Cultural Distance have a significant impact on Cultural Intelligence.
The results indicate that both kinds of international student experiences are not enhancing Cultural Intelligence more than just one type of student experience abroad. There is also no significant influence to be found from prior international experience and Cultural Distance. Although the survey results are not going to provide significant findings, internal and external factors which are enhancing this intelligence are going to be identified theoretically, as well as the positive effects of Cultural Intelligence on the business environment.
Artificial Intelligence (AI) is often said to increase efficiency which is why it is especially interesting to companies seeking possibilities to improve existing processes. Consequently, this thesis, written in cooperation with the Corporate Communications and Marketing / Public Affairs department at Marquardt GmbH, explores opportunities in this field by determining prerequisites that should be met when considering working with AI as well as risks that should be taken care of. In order to determine the department’s level and progress in the field of AI, the employees involved in the existing tasks and processes completed a questionnaire, resulting in the department being at the lowest level. Moreover, providers of tools within the fields of social bots, document classification, content marketing, media planning and sentiment analysis are compared with the help of utility analyses, allowing for a recommendation regarding what the next steps of the department should be. The fields were chosen premised on the emplyoees’ current tasks while information required for the analyses was obtained by contacting the providers as well as their websites. Based on findings of the thesis, the department is recommended not to follow the trend of AI immediately as the effort required would be disproportionate to the return.
In the past years, the German pension system has been experiencing severe pressure. Demographic changes and the resulting implications for the German labor market have forced various pension reforms and reduced overall pension benefits.
In recent years, researchers have developed various approaches to improve retirement schemes around the world. Apart from pension reforms, many of those approaches are based on recent findings within behavioral science – namely the nudge theory, which briefly stated holds that behavior of individuals can be influenced in a positive way without restricting freedom of choice. Within this thesis, findings and approaches have been applied to various parts of the German pension system, giving suggestions on how to overcome issues of insufficient participation and savings and unfavorable investments.
Next to the hypothetical benefit of applying nudging to the German pension system, the approaches are discussed with perspective to their controversy. In the context of cultural research, theoretical and practical approaches are assessed for applicability in Germany. Although they might provide a foundation for improvement, the approaches are critically examined regarding their acceptance and effectiveness within the German culture.
This Thesis is aimed at showing the extent to which the efficient functioning of a country’s financial system is important for the development of its economy. One of the main determinants of economic development is economic growth. The research focuses on the functions of the main actors of the financial system, and how these functions impact on the GDP which in turn impacts on economic growth.
Data from Books, Articles, and the Internet which show historical evidence of a positive correlation that exists between “the development and stability of a country’s financial system” and “the development of its economy” has been gathered to come up with an answer to this research question.
The German economy is used as a case study to establish this evidence. In the course of this research, data showing the development of the German financial markets and Banking sector from the period - pre and post 2008 financial crisis was gathered. As well, data showing the growth of its GDP through the same time span was gathered.
Following these data showing evidence of a positive correlation between the state of Germany’s Financial System and the state of its economy, it can be concluded that the efficient functioning of a country’s Financial System is to a greater extent, very important for the development of its Economy.
Die vorliegende Bachelorarbeit befasst sich mit der Thematik der ausbreitenden Digitalisierung und deren Einfluss auf den stationären Bekleidungshandel. Hinsichtlich dessen wirft die momentane Situation die Frage auf, ob der Einzelhandel in dieser Branche weiterhin ein zukunftsfähiger Absatzkanal ist, oder durch den Onlinehandel komplett verdrängt wird.