Refine
Year of publication
- 2016 (527) (remove)
Document type
- Bachelor Thesis (127)
- Conference Proceeding (112)
- Article (peer-reviewed) (106)
- Contribution to a Periodical (67)
- Part of a Book (39)
- Master's Thesis (36)
- Book (17)
- Other (7)
- Report (6)
- Doctoral Thesis (4)
Keywords
- Astronomie (10)
- Electrical impedance tomography (10)
- Security (8)
- Patent (7)
- E-Learning (6)
- Cloud computing (5)
- EIT (5)
- Marktanalyse (5)
- Cystic fibrosis (4)
- Mechanical ventilation (4)
- Parameter identification (4)
- Ventilation (4)
- AOP (3)
- Audit (3)
- Breakpoint detection (3)
- Change Management (3)
- Crowdfunding (3)
- Digital evidence (3)
- Finite element method (3)
- First order model (3)
- Innovation (3)
- Lung segmentation (3)
- Nachhaltigkeit (3)
- Pulmonary modelling (3)
- Smartphone (3)
- 1,2,4-triazinone (2)
- 172 nm (2)
- Acute respiratory distress syndrome (2)
- Agilität (2)
- Automotive (2)
- Autoregressive models (2)
- Benzoimidazole (2)
- Big Data (2)
- COPD (2)
- Carbohydrates (2)
- China (2)
- Computed tomography (2)
- Crystal structure (2)
- Cylindrical grinding (2)
- Encapsulation (2)
- Excilamp (2)
- Expatriation (2)
- Federated cloud (2)
- Glycoconjugates (2)
- Imaging (2)
- International Assignment (2)
- Internet of things (2)
- Java framework (2)
- Lung imaging (2)
- Marketing (2)
- Marketing Strategy (2)
- Metabolic syndrome (2)
- Mobile Learning (2)
- Neuromarketing (2)
- Obesity (2)
- Object oriented modeling (2)
- P2P (2)
- PEST Analysis (2)
- Patient simulator (2)
- Physolator (2)
- Plethysmography (2)
- Poster (2)
- Pulmonary perfusion (2)
- Pyridine (2)
- Recruiting (2)
- Regional lung function (2)
- Resistance exercise (2)
- Rhodamine B (2)
- Risikomanagement (2)
- Running (2)
- Service (2)
- Simulation (2)
- Social Media (2)
- Social Media Marketing (2)
- Spectral graph wavelet (2)
- Surface roughness (2)
- Sustainability (2)
- Tablet-PC (2)
- Testing (2)
- Touchpad (2)
- Whole-body electromyostimulation (2)
- Wissensmanagement (2)
- Xenon-excimer lamp (2)
- 2,4,6-trichlorophenyl (1)
- 2D airway segmentation (1)
- 2d airway segmentation (1)
- AAL-Systeme (1)
- Abdominal fat (1)
- Abrichtstäbchen (1)
- Abrichtwerkzeug (1)
- Absolute mapping (1)
- Academic careers (1)
- Accountability (1)
- Acculturation (1)
- Acetabular position (1)
- Acoustics (1)
- Active Sourcing (1)
- Active-site dynamics (1)
- Adoption of physical activity (1)
- Aid to the blind (1)
- Air surveillance systems (1)
- Airway resistance (1)
- Albumin dialysis (1)
- Albumin-binding capacity (1)
- Alternating direction method of multipliers (1)
- Alternative Anlageklassen (1)
- Ambient assisted living (1)
- Ambulante Diagnosen (1)
- American Fashion Brands (1)
- Android (1)
- Anwenderwissen (1)
- Aortic regurgitation (1)
- Aortic valve calcification (1)
- Applications of similarity (1)
- Apprenticeship Program (1)
- Arbeitsbelastung (1)
- Arbeitsleistung (1)
- Arginine (1)
- Assistenzsysteme (1)
- Assortative Mating (1)
- Astrofotografie (1)
- Astronomie, Astrofotografie (1)
- Atrium (1)
- Aufwertung (1)
- Augmented Reality (1)
- Ausbildung (1)
- Authentication technologies (1)
- Automated Advisory Services (1)
- Automatisierung (1)
- Automobil (1)
- Automobilwirtschaft (1)
- Automotive Aftermarket (1)
- Automotive Industry (1)
- Autonome Systeme (1)
- Autonomous odor detection device (1)
- Autoregressive modelling (1)
- Autostereoscopic display (1)
- Axis2 (1)
- B-to-B-Kommunikation (1)
- BCR signalling (1)
- Baby-boomer generation (1)
- Bank Performance (1)
- Banking sector (1)
- Bayesian Networks (1)
- Bayesian modeling (1)
- Beatmungstherapie (1)
- Befristete Arbeitsverhältnisse (1)
- Behavioral Finance (1)
- Behavioral interface specification language (1)
- Behinderteneinrichtung (1)
- Best Practice Austausch (1)
- Betreuer (1)
- Betriebswirtschaftliches Studium (1)
- Big data (1)
- Bildverarbeitung (1)
- Bile acid (1)
- Bimodal imaging (1)
- Bio-impedance (1)
- Biocompatible and reprocessable (1)
- Biomarker panels (1)
- Biomechanische Phänomene (1)
- Biometrics (1)
- Bioreactors (1)
- Black-Litterman Model (1)
- Bladder volume (1)
- Blinde und Sehbehinderte (1)
- Blue Ocean Strategy (1)
- Body fat (1)
- Bond Markt (1)
- Bone mineral density (1)
- Boxenlagerung (1)
- Brainperception (1)
- Branding (1)
- Budgeting (1)
- Business games (1)
- Business model (1)
- Business partner (1)
- Business studies (1)
- CBN-grinding wheel (1)
- CD-ROM (1)
- CEP (1)
- CFR PEEK (1)
- CLL (1)
- CO2-Emission (1)
- CSR (1)
- CXF (1)
- Cardio-metabolic risk (1)
- Cardiovascular (1)
- Category Management (1)
- Cell tests (1)
- Chemokines (1)
- Chemoresistance (1)
- Chemoselectivity (1)
- China Marketing Strategy (1)
- Chronic kidney disease (1)
- Click chemistry (1)
- Cloud forensic challenges (1)
- Cloud forensic solutions (1)
- Co-Innovation (1)
- Co-creation (1)
- Cochrane Review Map (1)
- Cognition (1)
- Collaborative Information Behavior (1)
- Collision avoidance (1)
- Commercial Entrepreneurship (1)
- Commitment (1)
- Community of Practices (1)
- Community-dwelling older people (1)
- Competitive advantage (1)
- Complex eventpProcessing (1)
- Computer architecture (1)
- Computer assisted surgery (1)
- Computing Market (1)
- Conformational entropy (1)
- Container (1)
- Continuous authentication (1)
- Corporate Social Responsibility (1)
- Corporate social responsibility (1)
- Cross Selling (1)
- Cross Selling Coordinators (1)
- Crowdfunder (1)
- Crowdlending (1)
- Crowdsourcing (1)
- Cultural Differences (1)
- Current pattern (1)
- Customer Experience (1)
- Customer Relationship Management CRM (1)
- Cutting forces (1)
- DEAP (1)
- DLC PECVD (1)
- Damenmode (1)
- Data privacy (1)
- Data quality (1)
- Decision Making (1)
- Decision support (1)
- Demographischer Wandel (1)
- Denial of service (1)
- Design by contract (1)
- Diamond grinding wheel (1)
- Diaphragm (1)
- Dielectric electroactive polymer (1)
- Dielectric strength (1)
- Difluorophenyl (1)
- Digital forensics (1)
- Digitale Einkaufsliste (1)
- Digitale Medien (1)
- Digitalisation (1)
- Direct bonding (1)
- Diskriminierung (1)
- Disruptive Innovation (1)
- Distortion (1)
- Distributed OSGi (1)
- DoS (1)
- Docker (1)
- Dressing of grinding wheels (1)
- Drivers of Innovation (1)
- Dry grinding (1)
- Dual Career Couples (1)
- Dynamic Pricing (1)
- E-collaboration (1)
- EPN (1)
- Early diagnosis (1)
- Economic History (1)
- Economy (1)
- Education (1)
- Elastance (1)
- Electrical bioimpedance (1)
- Electrical stimulation (1)
- Electrochemical etching (1)
- Electroencephalography (1)
- Elicitation study (1)
- Emotional rewards (1)
- Endoskopische Sichtprüfung (1)
- Energiemanagement (1)
- Energiewende (1)
- Energy (1)
- Energy engineering (1)
- Engineering Industry (1)
- Enterprise 2.0 (1)
- Entrepreneurial Opportunity Process (1)
- Entrepreneurship (1)
- Erneuerbare Energien (1)
- Escherichia coli (1)
- Eudaimonia (1)
- European Countries (1)
- Event processing (1)
- Event processing networks (1)
- Evidenz-Mapping (1)
- Evidenzbasierte Gesundheitsversorgung (1)
- Exercise frequency (1)
- Exercise protocol (1)
- Exercise testing (1)
- Exercise training (1)
- Experienced space (1)
- Exploit (1)
- Extracorporeal liver support (1)
- FDT (1)
- FIFA Football World Cup 2006 (1)
- FOM (1)
- Fall prevention (1)
- Family-owned businesses (1)
- Farb- und Formerkennung (1)
- Fashion Industry (1)
- Fat mass (1)
- Feedback in Organisationen (1)
- Fehleranalyse Methoden (1)
- Female scientists (1)
- Ferrocene (1)
- Field Device Tool (1)
- Finance (1)
- Financial Intermediaries (1)
- Finanzierung (1)
- Finite-Elemente-Methode (1)
- Flow limitation (1)
- Fluid simulation (1)
- Fluorescence (1)
- Focus groups (1)
- Fondsgebundene Lebensversicherung (1)
- Food security (1)
- ForcePad (1)
- Forecasting (1)
- Forensic acquisition (1)
- Forensic analysis (1)
- Formation (1)
- Frequency domain filtering (1)
- Fulfillment of outcome expectancies (1)
- GKV- Routinedaten (1)
- Galvanische Bindung (1)
- Gamification (1)
- Gaming (1)
- Gamma distribution (1)
- Gas sensor (1)
- Gaze tracking (1)
- Gender equality (1)
- Gender-Marketing (1)
- German Economy (1)
- German Labor Market (1)
- German autos (1)
- Germany (1)
- Geschlecht (1)
- Geschäftsentwicklung (1)
- Gewährleistungsabwicklung (1)
- Giant (1)
- Global Mobility (1)
- Global climate change (1)
- Gluteus medius (1)
- Gradient Projection for Sparse Reconstruction (1)
- Gradient based method (1)
- Grinding tools (1)
- HFU (Hochschule Furtwangen/ Furtwangen University) (1)
- HPC (1)
- HVPC (1)
- Happiness (1)
- Haptic feedback (1)
- Hardware (1)
- Hedonia (1)
- Hidden Champions (1)
- Hierarchical approach (1)
- High efficiency deep grinding (1)
- High voltage insulation layers (1)
- Higher Education Exports (1)
- Hip abductor (1)
- Hip arthroplasty (1)
- Holistic Innovation Process (1)
- Homographie (1)
- Hotplate (1)
- Human Resource Management (1)
- Human Resources (1)
- Human Resources Management (1)
- Hypoxic effects (1)
- Händlerzufriedenheit (1)
- INKA 4 (1)
- Identifikation (1)
- IgD (1)
- IgM (1)
- Image fusion (1)
- Image quality (1)
- Image reconstruction (1)
- Impact of display operating parameters (1)
- Implant (1)
- Indiegogo (1)
- Industrial research (1)
- Industrie 4.0 (1)
- Infiltration (1)
- Influencing Programs (1)
- Information Systems (1)
- Informationssicherheit (1)
- Initiative "FRAUEN unternehmen" (1)
- Inkjet-printed p-type semiconducting metal oxide (1)
- Innovations (1)
- Inspiratory muscle loading (1)
- Institutional Investors (1)
- Insulation (1)
- Integration (1)
- Intelligente Vernetzung (1)
- Intercultural Differences (1)
- Interdisciplinary health team (1)
- International Assignments (1)
- International Education Management (1)
- International Management (1)
- International Trade (1)
- International business study (1)
- International cooperation (1)
- Internationaler Vertrieb (1)
- Interne Validierung (1)
- Interprofessional relations (1)
- Invarianztransformation (1)
- Inverse problem (1)
- Investitionen (1)
- Investitionsgütermarketing (1)
- Investitionsrechnung (1)
- Investment (1)
- Investment Vehicle (1)
- JSGF Grammar (1)
- Java Programmierung (1)
- Java modeling language (1)
- Kamera (1)
- Kickstarter (1)
- Klimaschutz (1)
- Kollaborationsplattform (1)
- Kollaboratives Schreiben (1)
- Kommissioniersysteme (1)
- Kommunikationscontrolling (1)
- Kompetenz (1)
- Kompetenzentwicklung (1)
- Kompetenzmanagement und Innovation (1)
- Konkurrenzanalyse (1)
- Konsumentenverhalten (1)
- Kopfverletzungen (1)
- Kulturdimensionen (1)
- Kundenumfrage (1)
- LEAD-Navigator Hettl (1)
- LLLT (1)
- Lagersysteme (1)
- Laser-conditioning (1)
- Latin America (1)
- Layers (1)
- Lean body mass (1)
- Left (1)
- Lenses (1)
- Lifelogging (1)
- Ligation (1)
- Lineare Separierbarkeit von Textklassen (1)
- Liver failure (1)
- Load Balancing (1)
- Local backside contacts (1)
- Low-cost (1)
- Lung function testing (1)
- Lung mechanics (1)
- Lung-protective ventilation (1)
- M-Learning (1)
- MEMS (1)
- Macroeconomic Conditions (1)
- Macroeconomics (1)
- Maintenance of physical activity (1)
- Marke (1)
- Markenimage (1)
- Market Analysis (1)
- Market Entry Modes (1)
- Market Research (1)
- Market Segmentation (1)
- Marketing Trend (1)
- Marketing- Mix (1)
- Marketingkonzept (1)
- Marktforschung (1)
- Mathematical modelling (1)
- Mechanical strain (1)
- Medical devices (1)
- Medical engineering (1)
- Mehrkörpersimulation (1)
- Membranes (1)
- Meta-analysis (1)
- Metabolic risk (1)
- Metal coating (1)
- Metal-bond (1)
- Metastasis (1)
- Micro electrochemical machining (1)
- Microelectronics (1)
- Mindestkurs (1)
- Minimal invasive surgery (1)
- Minimum effective dose (1)
- Mitarbeiterbefragung (1)
- Mitarbeiterführung (1)
- Mitral (1)
- Mobile Assistenzsysteme (1)
- Mobile work (1)
- Mobility (1)
- Modeindustrie (1)
- Model based optimization (1)
- Model-based decision support (1)
- Modellhierarchie (1)
- Modelling (1)
- Monetary Policy (1)
- Motion pictures (1)
- Mouse model (1)
- Mucus plugging (1)
- Multi-omics (1)
- Multi-scales wavelet transform (1)
- Multiculturalism (1)
- Munkres (1)
- Muscle activation (1)
- Muscle strength (1)
- NMR spectroscopy (1)
- NPWT (1)
- Nachhaltigkeitsberichterstattung (1)
- Naturdiamant (1)
- Navigation aid (1)
- Net Interest Income (1)
- Neue Arbeitswelt (1)
- New Product Development (NPD) (1)
- New Work (1)
- Non-linear autoregressive model (1)
- Non-linear modelling (1)
- Nonprofit Organizations (1)
- Nonprofit-Organisationen (1)
- Normalismus (1)
- Nuance NDEV (1)
- Nucleoside monophosphate kinase (1)
- OER (1)
- OPC (1)
- OPC UA (1)
- OPC Unified Architecture (1)
- OSGi Service Architecture (1)
- Objekterkennung (1)
- Observers (1)
- Obstructive lung disease (1)
- Obstructive lung disease (1)
- Oligosaccharides (1)
- Online-Shops (1)
- Onpage (1)
- Onset (1)
- Open Innovation (1)
- Open Platform Communications (1)
- Open-source software (1)
- OpenEars (1)
- Operando spectroscopy (1)
- Operator training simulators (1)
- Optoelectronics (1)
- Orientation scheme (1)
- Orthotop (1)
- Osseointegration (1)
- Outsourcing (1)
- Overinflated (1)
- Oximes (1)
- PVD (1)
- PaaS Management (1)
- Participation rate (1)
- Particle modeling (1)
- Partnership Model (1)
- Parylene (1)
- Parylene C (1)
- Passive touch (1)
- Patientensimulator (1)
- Peer-to-Peer (1)
- Performance evaluation (1)
- Personalarbeit (1)
- Personalbeurteilung (1)
- Personalbeurteilungssystem (1)
- Pharmaceutical Industry (1)
- Photovoltaik Branche (1)
- Physical activity (1)
- Physical fitness (1)
- Physical simulation (1)
- Physiological model (1)
- Physiological modeling (1)
- Physiological modelling (1)
- Physiologische Modellbildung (1)
- Physiology (1)
- Physiotherapie (1)
- Picosecond laser (1)
- Plaque (1)
- Plasma (1)
- Plastic electrode-tool (1)
- Pleasantness (1)
- Pocketsphinx (1)
- Point of Sale (1)
- Point of Service (1)
- Polymer concrete (1)
- Porous silicon (1)
- Porter's Five Forces (1)
- Portfolio Theory (1)
- Positionierung (1)
- Positioning (1)
- Posterpräsentation (1)
- Postmenopausal women (1)
- Postrheumatic (1)
- Power systems (1)
- Precision/Recall-Breakeven-Point (1)
- Predictive preventive personalized medicine (1)
- Premium car segment (1)
- Prior information (1)
- Privacy (1)
- Private Altersvorsorge (1)
- Private Equity (1)
- Process engineering (1)
- Produktlösungen (1)
- Produktmarketing (1)
- Professional role (1)
- Profiling (1)
- Prototyp (1)
- Prozessauswahl (1)
- Pulmonary elastance (1)
- Pulmonary function testing (1)
- Pursed lip breathing (1)
- Qt (1)
- Quality evaluation (1)
- Qualitätssicherung (1)
- Quantified Self (1)
- Quantitative Easing (1)
- RPG (1)
- Rare diseases (1)
- Raspberry Pi (1)
- Re-identification (1)
- Re-recognition (1)
- Real-time imaging (1)
- Recruitment/derecruitment (1)
- Reentry (1)
- Refugee Entrepreneurship (1)
- Refugees Crisis in Germany 2015 (1)
- Regenwassernutzung (1)
- Regional Marketing (1)
- Regurgitation (1)
- Rekonstruktion (1)
- Repatriation (1)
- Respiratory inductance plethysmography (1)
- Respiratory mechanics (1)
- Respiratory system (1)
- Retail Industry (1)
- Return on Assets (1)
- Revenue Maximization (1)
- Reverse culture shock (1)
- Risk analysis (1)
- Robo-Advisor (1)
- Roboterschwärme (1)
- Rollenspiele (1)
- SAP BPC (1)
- SEO (1)
- SOA (1)
- SOAP (1)
- SPECT (1)
- SVM (1)
- SWOT Analysis (1)
- SaaS (1)
- Sales Concepts (1)
- Sarcopenia (1)
- Sarcopenic obesity (1)
- Sarcophenia (1)
- Scenario planning (1)
- Schlaganfall (1)
- Schreibrollenspiele (1)
- Schweizer Franken (1)
- Second Screen (1)
- Secondary current distribution (1)
- Sekundärdaten (1)
- Selbstoptimierung (1)
- Self-Tracking (1)
- Sensor based (1)
- Service Engineering (1)
- Service Innovation (1)
- Service Parameters (1)
- Service Prototyping (1)
- Shared Service Center (1)
- Shared Services (1)
- Shopper Marketing (1)
- Signal pre-processing (1)
- Sigreturn Oriented Programming (1)
- Silicon (1)
- Silicon anodization (1)
- Similarity measure (1)
- Single-grain scratch (1)
- Skeletal muscle mass (1)
- Skin Microbiota (1)
- Small and Medium Enterprises (SME) (1)
- Small cell lung cancer (1)
- Small-business marketing (1)
- Smallholders (1)
- Smart Home (1)
- Smart Social eLearning (1)
- Smart city (1)
- Smart home (1)
- Smart mobility in Germany (1)
- SnO2 (1)
- Social Entrepreneurship (1)
- Social Influence (1)
- Social Learning (1)
- Social Software (1)
- Social entrepreneurship (1)
- Social media (1)
- Software oriented architecture (1)
- Softwareentwicklung (1)
- Solid lubricant (1)
- South Korea (1)
- Soziale Medien (1)
- Sparse recovery (1)
- Speech API (1)
- Speech Recognition (1)
- Spinal cages (1)
- Spiral free surface (1)
- Spirometry (1)
- Sporting Goods Retail (1)
- Stability (1)
- Stages of behavior (1)
- Start-up (1)
- Stationäre Behindertenhilfe (1)
- Steel inserts (1)
- Stenosis (1)
- Stereo Vision (1)
- Stereo image processing (1)
- Strategic responses, (1)
- Strategy (1)
- Structuring (1)
- Structuring of grinding wheels (1)
- Submerse cultivation (1)
- Suchmaschinen-Optimierung (1)
- Superposition principle (1)
- Supply Chain (1)
- Support vector machine (1)
- Survey (1)
- Sustainable agriculture (1)
- Syrian Refugees (1)
- TAVI (1)
- TOPSIM General Management II (1)
- TVAL3 (1)
- Tactile actuator (1)
- Tactile display (1)
- Tactile maps (1)
- Tactile stimulation (1)
- Teams (1)
- Technology Acceptance (1)
- Technology Acceptance Model (1)
- Technology teaching project (1)
- Text Kategorisierung (1)
- Text-to-Speech (TTS) (1)
- Thailand (1)
- Three-dimensional electrical impedance tomography (1)
- Threshold loading (1)
- Thrift (1)
- Total variation (1)
- Tourismus (1)
- Training Simulators (1)
- Transaction Cost (1)
- Transparent authentication (1)
- Trapped Air (1)
- Triazoles (1)
- Turkey (1)
- Twitch transdiaphragmatic pressure (1)
- UTAUT2 (1)
- UV/vis (1)
- Umweltbranche (1)
- Unternehmensplanspiele (1)
- Unternehmensstrategie (1)
- Unternehmerinnen (1)
- Urinary dysfunction (1)
- Usability (1)
- User authentication (1)
- VUCA (1)
- Valve (1)
- Variable splitting (1)
- Velcro principle (1)
- Ventilation distribution (1)
- Ventilation inhomogeneity (1)
- Ventilation monitoring (1)
- Ventilator induced lung injury (1)
- Ventilator-induced lung injury (1)
- Vermarktungsstrategie (1)
- Vertebral fracture (1)
- Verteilte Systeme (1)
- Video impression (1)
- Virtual Reality (1)
- Virtualization (1)
- Viscoelastic model (1)
- Visualization (1)
- Visually impaired (1)
- Vitrified bonded grinding wheels (1)
- Vortrag (1)
- WB-EMS (1)
- WS-Attacker (1)
- Warehouse Management (1)
- Web service (1)
- Webdesign (1)
- Werkstatt (1)
- Wheel loading (1)
- Wheel topography (1)
- Wireless connectivity (1)
- Wolframkarbid (1)
- Women professionals (1)
- Workshops (1)
- Wound healing (1)
- WriRo (1)
- XBee (1)
- algorithm-based portfolio construction (1)
- business models, marketing, communication, pricing (1)
- business process management (1)
- cBN grinding wheel (1)
- communication strategies (1)
- crowdfunding (1)
- deutscher Einzelhandel (1)
- e-Commerce (1)
- eLearning (1)
- economic shocks (1)
- evolution of music distribution (1)
- face-to-face interaction (1)
- global economics (1)
- iOS (1)
- industrial symbiosis (1)
- innovation (1)
- key performance indicator (1)
- lean management (1)
- merchant (1)
- mobile Zahlungssysteme (1)
- mobile payments (1)
- music streaming (1)
- organizational change management (1)
- performance management (1)
- qualitative data evaluation (1)
- reputation (1)
- retail industry (1)
- stakeholder analysis (1)
- successful implementation (1)
- technology (1)
- technology adoption (1)
- the Great Depression (1)
- van der Waals force (1)
- war (1)
- waste management (1)
- work-life (1)
Course of studies
- IBW - Internationale Betriebswirtschaft (80)
- IBM - International Business Management (46)
- IMM - International Management (15)
- MBA - International Business Management (13)
- EMBA - Executive Master of International Business Management (7)
- OMB - OnlineMedien (2)
- WIB - Wirtschaftsinformatik (2)
- SSM - Security & Safety Engineering (1)
In this master thesis a marketing strategy of a launch and expansion on the global medical devices market of a new product (AED NG) by a German middle-size enterprise Metrax GmbH is developed. In order to exploit growth opportunities three levels are investigated – internal situation of the manufacturer, competitive landscape and global AEDs market. Analyses of the company and its competitors reveal current market situation and position of the company on it. Various methods of used strategic analyses (PEST, Porter’s Five Forves, SWOT, interviews conduction with competitors, distributors, and employees of Metrax etc.) enable to create a strategy canvas of AEDs market in accordance to “Blue Ocean Strategy” framework and to formulate main propositions of the strategy concerning product. Research of special features of regional markets enables to define the most lucrative and perspective markets to expand for Metrax. After defining and proving growth opportunities assessment of risks and requirements necessary for implementation is made. Finally, an outline of strategic propositions and main milestones for their implementation are summarized into the concluding part.
Current work aimed to conduct the market research for premium surgical power systems market segment in China. Qualitative and quantitative primary and secondary researches were completed in order to set the right strategical direction for service, weight the opportunities in the market, set the right models and methods for service. Research results are describing the demand on service, mechanics of the business and the benchmark of the segment. Customer's profile, sales channels, service portfolio and 5 Ps for the service of surgical power systems were completed.
FEM Based Modeling of Cylindrical Grinding Process Incorporating Wheel Topography Measurement
(2016)
Die Zielsetzung dieser Bachelorarbeit ist es, die Grundlagen der Globalisierung und Internationalisierung und dessen Bedeutung für Unternehmen zu beleuchten. Nach dem die Internationalisierungsstrategien bspw. Strategien der Markterschließung und Markeintrittsformen mit ihren jeweiligen Vor- und Nachteilen vorgestellt wurden, soll anhand einer PEST- Analyse das Land Russland als potenzielles Land für den Markteintritt analysiert werden. Des Weiteren sollen relevante Informationen über den russischen Markt, im allgemein sowie im Bereich der Medizintechnik, gesammelt werden. Zusätzlich sollen die Ergebnisse des Experteninterviews, nach der Analyse und Bewertung, in die Marktanalyse mit einfließen, um in der Folge eine erfolgreiche Markteintrittsstrategieempfehlung für iSYS Medizintechnik GmbH zu entwickeln.
Assessment of Lung Recruitment by Electrical Impedance Tomography and Oxygenation in ARDS Patients
(2016)
Due to the increasing internationalisation and globalisation of competition, companies become more and more international. The commercialisation of products and services in different countries means, that companies are often confronted with cultural differences. By reason of these cultural differences it can happen, that the advertising remains inefficient, because the target group can’t understand the message. The most failures in international marketing happen because of the neglect of cultural differences. Therefore every international company should carefully think about a differentiation or standardisation of their products and advertising in other countries. The aim of this work is to identify the cultural differences in communication and advertising and therefore show the difficulties which can be connected with international products and advertisement. Furthermore this work should demonstrate how culture can affect advertisement and explore if there is a potential for standardisation in international marketing. The focus of this work is on cultural diversity and the impact on international marketing. To find out more about the perception of international advertisement an online questionnaire was created. Therefore it was possible to gain important information. This questionnaire and the literature research lead to the conclusion of this work. The questionnaires as well as the literature research are showing that it is very difficult to achieve a total standardisation in international marketing. Although people are using worldwide almost identical products, the cultural differences are still too great for a global market. Advertisement which is created for a specific market seems more often reliable and comprehensible. However for some parts of the marketingmix a standardisation is definitely possible. Therefore the best strategy for companies is to use a mix between differentiation and standardisation. Cultural differences will still remain in the future. The consideration of cultural differences in the future will therefore lead to a competitive advantage. Companies should pay attention to culture diversity, although it can lead to higher costs, to achieve the best results in international markets.
Maßnahme einer Social Media Marketing Strategie des Schwarzwälder Freilichtmuseums Vogtsbauernhof
(2016)
Nowadays, in times of saturated markets, there may be observed an intensified competition among companies, while at the same time needs and demand of the customers are increasing as well. To counteract this growth of competition, companies need to continuously implement new and innovative strategies, if they don’t want to lose any market share among their market competitors. Under such conditions, innovated business modules and new market technologies have to be developed through the usage of Digitalization and the Internet and, especially the usage of Social Media; creating a new Touchpoint to deal with the customers, where companies can better get to know their requirements, enabling them better to serve the market and satisfy customer needs. Keeping this in mind, many large international companies already recognized the importance of Social Media within their business model, but until now they don’t have any real strategic plan yet in place to backup, utilize and exploit the situation over longer periods of time. The Schwarzwälder Freilichtmuseum Vogtsbauernhof, also recognized this important aspect and is already using Social Media, but until now, without any Strategic Plan or Model too. Beyond this the objective of this Bachelor Thesis is to create a complete a Strategic Model as well as some further strategic actions for the Schwarzwälder Freilichtmuseum Vogtsbauernhof, to adapt to changing market conditions and not to fall behind the competition but to excel above them. To achieve this objective, a Company and Competitor Analysis has to be carried out as an answer, if such a strategic implementation in Social Media might be useful for the business model of the Schwarzwälder Freilichtmuseum Vogtsbauernhof or not. Verifying this analysis, some Strategic Models from the literature will be presented, and applied as a combination at the business model of the company. As a different point of view, an empirical study will be used to apply the created Strategic Model in a suited way into practice. Due to this application, as well as due to some further Strategic Actions, there will be improved some already existing Social Media channels. Furthermore there will be established one completely new Social Media channel. To prove the success of the Strategic Model and its additional actions, a second empirical study and some Monitoring tools will be used as a measurement at the end of the Thesis. The results of the Company Analysis could be interpreted as first evidence, that a general strategic implementation of Social Media for the business model of the Schwarzwälder Freilichtmuseum Vogtsbauernhof might be useful. Additionally both methods of measuring results and performance show a partial success of the implemented Strategic Model which could be interpreted as a competitive advantage at least in the short run. This Thesis is especially written for the Online Marketing department of the Schwarzwälder Freilichtmuseum Vogtsbauernhof, but it doesn’t mean that for any other person, which isn’t part of the company, it might be completely useless. The Thesis is also directed to all the people, which already had recognized that classical Marketing methods won’t work any longer, and because of this, are looking for some digital alternatives. Because of this the results might be used as an inspiration or as a special kind of guide to establish a strategic presentation within Social Media.
Hochleistungsschleifen - Herausforderungen und Lösungen aus der Sicht eines Werkzeugherstellers
(2016)
Die Anwendung der funktionalen Sicherheit innerhalb des Explosionsschutzes z.B. in Form diskreter Level (SIL, PL) für MSR-Einrichtungen, sowie deren formalen und rechnerischen Nachweisen wird seit einiger Zeit diskutiert. Art und Weise, sowie der Inhalt der Diskussionen zeigen, dass hierbei einige Unsicherheiten bezüglich der Einordnung, Anwendung und Zweckmäßigkeit der Übertragung der funktionalen Sicherheit in den Explosionsschutz bestehen. Der folgende Artikel soll zur Klärung beitragen.
Ausgehend von einer grundlegenden Darstellung der Prinzipien der technischen Zuverlässigkeit wird deren Anwendung in der funktionalen Sicherheit sowie innerhalb des Explosionsschutzes beschrieben. Im Ergebnis soll ein Verständnis dafür geschaffen werden, welche Prinzipien der technischen Zuverlässigkeit in der funktionalen Sicherheit und im bewährten Explosionsschutz (sowohl hinsichtlich der Gerätetechnik, als auch der Betriebsanforderungen) Anwendung finden. Darauf Aufbauend wird der Stand der Diskussion hinsichtlich der Anwendung von MSR-Technik im betrieblichen Explosionsschutz und als Ergänzung \ Überwachung von Sicherheits-, Kontroll- und Regelvorrichtung im Sinne der RL 94/9/EU bzw. RL2014/34/EU dargestellt. Im 2. Teil des Artikels wird die, bis dahin neu in Kraft getretene, „TRGS 725- Gefährliche explosionsfähige Atmosphäre – Mess-, Steuer- und Regel-einrichtungen im Rahmen von Explosionsschutzmaßnahmen“ vorgestellt und diskutiert.
Im Januar 2016 ist der Entwurf der TRGS 725 - Gefährliche explosionsfähige Atmosphäre – Mess-, Steuer- und Regeleinrichtungen im Rahmen von Explosionsschutzmaßnahmen (im folgenden TRGS 725) durch die BAuA veröffentlicht worden. Das bewährte Vorgehen im Explosionsschutz, welches in den TRGS/TRBS dargestellt ist, soll damit durch eine weitere vermutungsauslösende Technische Regel (TRGS 725) um Vorgaben zur MSR-Technik ergänzt und vervollständigt werden. Ausgehend von bestimmten Anwendungsfällen befasst diese TRGS sich mit der MSR-Technik im Explosionsschutz und demzufolge mit der Vermeidung systematischer und zufälliger Fehler. Mithin besteht eine Verknüpfung zu den Anforderungen der technischen Zuverlässigkeit bzw. der funktionalen Sicherheit. Basierend auf der Darstellung des bisherigen Stands der Technik (1. Teil dieses Artikels), werden die Ansätze der TRGS 725 (Entwurf) vorgestellt und erörtern.
Wie werden wir besser
(2016)
In the 21 century, global companies are spreading all over the world for the sake of chasing profits. Driving by the desire of new market & profitability, they struggle in the business world by competition, merge, innovation and utilize all the resources that available. Among them, hidden champions are winners in this period. However, it also needs to be asked for the hidden champions, will they been succeed in a totally different market? The answers came with new market in China, which will verify their belief. Coming into China, into different markets, is an inevitable step for most hidden champions, for development and defend themselves as champions.
This thesis mainly gives the hidden champions that working on Chinese market or going to this market a brief intro about the local situations, competition existed, entry & marketing strategy, and hidden champion real cases. In the following chapters, you could found: The definitions & characteristics of hidden champions, learning that what build the family business into the most successful business in niche industries;
The Chinese business historical moments, what makes the Chinese business culture today, and today’s business situations in China.
The entry strategies for foreign companies getting into China, discussing the different forms from licensing business to the wholly-owned subsidiary and their pros & cons.
The marketing strategies typically for hidden champion companies in China, applying the classic marketing management theories & localization situations in China.
Real hidden champion company case in hidden champion cluster in China, the current situation and value chain analysis.
New trend marketing risks & chances in China for 21 century, digitalization & cyber – physical system development.
The continuous growth of e-commerce combined with new developments in mobile technology make it vital for sporting goods retailers to look for strategies to increase their online competitiveness. Dynamic pricing is a powerful strategy to increase revenue and at the same time ensure price competitiveness. With this in mind, the aim of this thesis is to explore revenue maximization in e-commerce sporting goods retail through dynamic pricing of product inventories. To do so, a multi-method approach was performed using three parts, namely a literature review on e-commerce sporting goods retail and various dynamic pricing strategies, an analysis of empirical sales data, and an interview segment amongst experts from e-commerce sporting goods retail.
The research in this thesis has produced two key findings. In theory, inventory and demand-based dynamic pricing is the optimal choice for revenue maximization of product inventories in e-commerce sporting goods retail. In practice, inventory and demand-based dynamic pricing can only be used for revenue maximization of clearance inventories. The reason for this is because the multichannel pricing strategies used by sporting goods retailers prohibit inventory and demand-based pricing of all product inventories in e-commerce.
Future research should seek to combine multichannel pricing strategies with dynamic pricing, and doing so would enable e-commerce sporting goods retailers to exploit the full potential of revenue maximization through dynamic pricing of product inventories.
The present study was conducted in the International Purchasing Department at the Lidl Stiftung & Co. KG which is the headquarters of the international grocery retail discounter Lidl. The subject was defined by the author in cooperation with Mr. Robert Maier, executive manager for non-food and brand, and Ms. Silvia Carazo Soto, manager for the product range development in the Lidl non-food sector. The present study has two major purposes: Firstly, to investigate how customers perceive the non-food products and sector at Lidl and secondly, to identify what characteristics they value and would like to see improved in the Lidl stores.
The goal of this present study is to determine various proposals to optimize the non-food sector of Lidl stores in order to increase customer satisfaction and sales. Data and information material for this research were gathered through the author’s mentors, colleagues, meetings, an empirical survey, internal company presentations, the company homepage, the university’s EBSCO online research database, various business press as well as scientific publications.
In the first part, a theoretical background on the subject as well as company insights into the non-food division is provided. These show that the spending power of consumers has increased, consumers are becoming progressively demanding and that Lidl is faced by strong competitors on the food retail market.
The thesis then presents the empirical study conducted by the author from 30 November 2015 until 12 December 2015. Three hundred customers in ten different Lidl stores in four German federal states were interviewed face-to-face. The survey included fifteen questions regarding the customer’s shopping behavior at Lidl, the customer’s satisfaction with regards to a non-food purchase as well as customer expectations, experience and improvement proposals of the non-food sector.
The survey results show that 77% of all participants had bought non-food products at Lidl during the six months before the survey date. Of all these participants, 75% were either very satisfied or satisfied with their non-food purchase. Furthermore, it was concluded that Lidl lives from its price-performance ratio and promotion via the Lidl leaflet in-store or distributed to home. Inferential, the survey results suggest that the product presentation and the store atmosphere need to be optimized as well as the product availability. Moreover, the results indicated that customers think that up-to-date Lidl leaflets, information boards, product brochures and a mirror need to be available at the non-food sector.
In conclusion, on the basis of the results of this research, the author recommends optimizing the non-food sector in the Lidl stores by means of five different proposals. First of all, to improve the customer experience in a Lidl store by providing a “five senses experience” and secondly to optimize in-store promotion by integrating speed-bumps and optimizing the creation and presentation of product posters, banners and product paper models. Thirdly, the author recommends introducing a digital terminal as an operation tool to order and purchase non-food products that are sold out or not available in a Lidl store with the possibility to choose a home or store delivery, to search products on the Lidl homepage and to watch non-food product videos. Furthermore, the terminal includes a built-in shelf to collect paper product brochures. Fourthly, in order to optimize the product presentation of non-food products, two proposals for a sample product presentation are made. Primarily by means of a non-food module which is attachable to a non-food table in order to present a sample either on a coat hanger or a built-in shelf or by means of a hallstand with an integrated mirror. In addition, the author presents the option of a digital mirror. The fifth proposal is a category management LED lighting module installed above the non-food tables to facilitate the customer orientation in the non-food sector. In addition, the author presents three further proposals including executing customer satisfaction survey periodically, optimizing employee training and improving the Online Shop.
In conclusion, the thesis argues that Lidl is prepared to optimize the non-food sector in the interest of increasing customer satisfaction, attracting new customers, staying competitive and trendy and increasing sales. The author recommends focusing on providing an optimized customer experience in the Lidl stores, thereby primarily focusing on the most important sense, sight. For this, an optimized sample product presentation is primarily of highest interest followed by a better in-store promotion. The present thesis hopes to offer the Lidl Stiftung & Co. KG useful ideas on how to optimize the non-food sector and thus contribute to Lidl’s company success.
Ziel der vorliegenden Bachelor Thesis war es, festzustellen, ob die derzeitige strategische Ausrichtung der vollautomatischen Preisauszeichnungssysteme der Firma Bizerba GmbH & Co. KG im Fresh Food Markt weiterverfolgt werden kann oder diese durch Veränderungen entsprechend angepasst werden muss. Die Marktanalyse stellt statistisch belegtes Basiswissen aus verschiedenen Aspekten des Marktes bereit, um zukünftig als Hilfsmittel bei der strategischen Entscheidungsfindung zu dienen.
Im ersten Schritt wurde eine Analyse des Fresh Food Marktes und der darin enthaltenen Lebensmittel vorgenommen. Dabei wurden die einzelnen Lebensmittelsparten im Detail aus verschiedenen Blickwinkeln betrachtet und daraus Prognosen des zukünftigen Potenzials der Preisauszeichnungssysteme hergeleitet.
Außerdem wurde eine Analyse der stärksten Wettbewerber im Profil angefertigt und parallel dazu eine SWOT Analyse der Firma Bizerba GmbH & Co. KG erstellt. Anschließend wurde aus den Ergebnissen eine mögliche Strategie hergeleitet.
Der letzte Schritt der Marktanalyse befasst sich mit der Erstellung, Durchführung und Auswertung einer Kundenumfrage. Es konnten bestehende Erwartungen und Anforderungen an die Preisauszeichnungssysteme seitens der Kunden erörtert und zukünftige Optimierungsmöglichkeiten und Trends in Bezug auf die Geräte ermittelt werden.
Das Ergebnis der gesamten Marktanalyse zu Preisauszeichnungssystemen im Fresh Food Markt bietet sowohl einen aktuellen Überblick als auch einen umfassenden Ausblick auf Trends der Fresh Food Branche, das zukünftige Verkaufspotenzial und die möglichen Optimierungsmöglichkeiten der Preisauszeichnungssysteme der Firma Bizerba GmbH & Co. KG.
International higher education has growing precedence in a global society where the world’s most pressing challenges are increasingly interlinked across borders. Thus, strategic initiatives are necessary to further open the industry in order to achieve its purpose of integrating an international,intercultural, or global dimension into the purpose, function, and delivery of education programs. The purpose of this project is therefore to apply the tools and frameworks of Blue Ocean Strategy to the international higher education industry to determine how and in what directions the industry can improve its value proposition to customers and further expand the market. The macro environmental factors surrounding the international higher education industry indicate that it has high potential for continued growth. Political evidences of this include the governments of importing countries instigating programs to send students abroad. Exporting countries with political environment in support of a unified national strategy are at an advantage to capitalize on these opportunities. Economic trends indicate that the global education market is expanding, and that there is increasing demand combined with financial capability for importers as their economies continue to develop and emphasize further investment in socio economic growth through education. Furthermore, the economics of education in the United States indicate a growing imperative to increase foreign enrollment as education costs spiral and financial support from the government declines. Technological innovations are also helping to open up cross-border educational opportunities. The social platforms of Web 2.0 are allowing greater collaboration with open source information, effectively flattening the playing field and opening international higher education to the masses. Despite these opportunities, a micro environmental analysis indicates the industry is currently trapped in a quagmire of hypercompetition. Industry rivalry is high and concentrated, and the United States is overall losing market share to other exporting countries. Individual institutions face high threats from new entrants as the majority of incumbents are not reaching their export potential and have few barriers to entering the market more fully. However, as start-up enterprises face high barriers, to market entry, innovation will likely come from the incumbents within the industry. As competition intensifies in the face of a growing education bubble, the United States higher education industry is poised for disruption. A new educational model that starts at the bottom of the pyramid and moves upmarket can decidedly disrupt the status quo in order to create an improved, efficient global educational system; one that will help the industry break out of the state of hypercompetition and elevate it to fulfill the values and needs of society. Blue Ocean Strategy provides the solution to this problem as it analyses an industry not by looking at its current state in comparison with its competitors, but rather what the industry can become by looking beyond the competition to unknown market space. Successful implementation of Blue Ocean Strategy can bring the high financial impact needed to save the higher education industry from collapse. Frameworks guiding value innovation can simultaneously pursue low costs while increasing value for a large volume of customers. The strategy canvas and four actions framework of Blue Ocean Strategy provide effective analytical tools that help to clarify the process of strategy development, and empower visionary educational leaders to focus one what factors need to be eliminated, reduced, raised, and created in order to achieve a leap in value for buyers within and beyond the boundaries of the higher education export market.
The main purpose of this qualitative study is to investigate the customers’ motivation to participate in SAP‘s Influencing Programs and to subsequently generate suggestions for possible improvements.
The framework for the domains of interview design, analysis of conducted interviews, as well as the analysis of secondary sources is presented by theoretical analysis of both the involvement of business-to-business customers in the innovation process as well as the nature of motivation.
Empirical findings show that customers’ motivation to participate in SAP IPs consists of, in descending order of importance, the following motives: Influencing functionality, understanding functionality, learning about future functionality, contact to SAP, and contact to other companies. The design of SAP’s Influencing Programs is generally in line with the motivation of participating customers. Still, improvements could be realized in terms of customer involvement during the selection process, internal alignment between different Influencing Program teams, and mandatory training of Influencing Program moderators.
The field of entrepreneurship and its framework, the entrepreneurial opportunity process, are still young and maturing research areas that receive increasing attention from numerous authors in their academic reviews. While some researchers focus on the generic entrepreneurial opportunity process in order to gain additional insights into the phenomenon, others examine one of the entrepreneurial directions, such as social entrepreneurship or commercial entrepreneurship more closely. So far, a dichotomous approach towards the two types of entrepreneurship has been postulated by contemporary researchers that distinguishes them as two varying approaches.
This master thesis comprises both entrepreneurial directions and investigates their course throughout the entrepreneurial opportunity process, including the nature of the opportunities, their discovery and the decision to exploit an opportunity. The aim is to get a broader picture of the phenomenon of social and commercial entrepreneurship, its differences and similarities throughout the process and thus, examine the dominant dichotomous approach.
Primary and secondary data is gathered from case studies and interviews with entrepreneurs and derived from the information obtained, as well as from existing literature. Seven propositions are postulated that indicate possible differences and similarities regarding the two entrepreneurial approaches. Based on the findings from the testing of the propositions, this research paper concludes that the concepts of social and commercial entrepreneurship hold certain differences, Nevertheless, similarities are prevailing so that a dichotomous approach cannot be supported. The entrepreneurial directions can be displayed on a continuum rather than on extreme ends.
Finally, in order to provide possible future research objectives, an outlook section, containing a critical view on the tie between the entrepreneur and the opportunity is enclosed. It is suggested that the entrepreneur-opportunity nexus is much stronger in the social entrepreneurial context than in the commercial entrepreneurial context.
The thesis provides analysis if the traditional automotive distribution model, defining the position of automotive dealers in the distribution channel. Their business model is analyzed from the perspective of value-adding activities performed at each stage of the distribution process and from the perspective of the profit centers existing generally in the business model at present. The research further turns to the automotive distribution in Belarus. The analysis of the Belarusian automotive market cannot be thoroughly accomplished without analysis of the Russian market, since the two countries belong to the common free economic area. The current condition of the Belarusian automotive dealers is considered in context of the macroeconomic downturn and obscure prospects, which is certainly one of the major challenges the industry is facing. The decreasing purchasing power of the population, high interest rates and exacerbating competition negatively influence the performance measures of the automotive dealers and their growth potential. Apart from the currently unfavorable macroeconomic situation, which is generally considered as temporary, the analysis takes into consideration basic transformation trends observed in social and technological spheres. The developments in the technological sphere also bear conflicting implications for the Belarusian automotive dealers and should be therefore thoroughly analized. In order to understand the potential of the Belarusian automotive dealers to introduce the necessary changes to the existing business model the balance of power analysis will be carried out according to Porter’s Five Forces methodology. The analysis is important from the point of view of the extent of the changes, which dealers are able to accomplish with a reasonable level of risks. The SWOT analysis will be further carried out to highlight the existing advantages and disadvantages of the Belarusian automotive dealers combined with external factors, which might influence positively or negatively their position. This chapter deals with the actual implications of the trends highlighted previously for the automotive dealers and provides the basis of the analysis of a sample strategy, currently implemented by the leading Belarusian automotive dealer, which is elaborated on in the last chapter.
Open Educational Resources (OER) in der Hochschullehre - Anwendungsfall Informationssicherheit
(2016)
Das Ziel dieser Arbeit ist es, die Chancen von Open Educational Resources (OER) im Bereich Informationssicherheit festzustellen und zu fördern. Dabei liegt der Hauptfokus auf Bildungsmaterialien für die Hochschullehre. Um dieses Ziel zu erreichen, wird eine analytische Bestandsaufnahme der aktuellen Quellenlage von Materialien der Informationssicherheit durchgeführt. Die Ergebnisse werden in einer Datenbank festgehalten und theoretisch ausgewertet. Dies zeigt, dass aktuell nur wenige OER im Bereich Informationssicherheit verfügbar sind. Es stehen jedoch vielseitige Ausgangsmaterialien zur Verfügung. Um diese verarbeiten zu können, wird ein Handbuch für OER-Ersteller erarbeitet. Dieses bietet didaktische und lizenzrechtliche Hinweise für die OER-Erstellung. Als Beispiel zur Umsetzung dient das erstellte OER "Risikomanagement in der Informationssicherheit - Risikoidentifikation". Abschließend evaluiert diese Arbeit in theoretischer Form eine Möglichkeit, studentische Arbeiten unter einer freien Lizenz zu veröffentlichen.
Below expectations
(2016)
Digitalisation has great impact on employee-employer relationships. With Web 2.0 modern features like flexibility and mobility influence the organisational structure. Crowdsourcing is a new form of remote employment which will be analysed in this work. This system consists of several anonymous freelancers taking part in task collaboration via the internet. It is a process of connecting with a large group of unknown people in order to find solutions for a certain problem. This phenomenon describes several possibilities and challenges for Human Resources Management.
Based on the main literature two hypotheses were stated: The first one assumed that this certain success is dependent on participation and the second hypothesis proposes the dependence of the digital community itself. This bachelor thesis tries to investigate the influential factors contributing to a successful crowdsourcing initiative in the context of HR. The essence of this lies in motivational aspects therefore first crucial features were determined that lead to and result from motivation. Next, desirable characteristics of the crowd itself were identified such as diversity and autonomy. This all was concluded with the assumption that HR’s responsibility is developing novel possible practices in order to cope with the new challenges crowdsourcing presents. How those mentioned processes and suggestions might be put into practice maintains a suspect matter which requires more investigation in the future.
In den letzten Jahren gab es innerhalb der Arbeitswelt einen deutlich spürbaren Wandel. Die Organisationsformen verschieben sich zu flachen Hierarchien und mehr demokratischen Strukturen entstehen. Der Eintritt von Millennials ins Arbeitsleben rückt die individuellen Wünsche und Meinungen des Individuums in den Vordergrund. Neue Kommunikationstechnologien bewirken die Entstehung horizontaler Netzwerke sowie neuer Kooperationsformen und bieten Arbeitnehmern mehr Handlungsspielräume. Dieser Wandel der Arbeitswelt vollzieht sich rasant, und um weiterhin wettbewerbsfähig zu sein, müssen Unternehmen nicht nur ihre Geschäftsmodelle, sondern vielmehr auch ihre Personalprozesse und -instrumente anpassen. Diese Bachelorthesis thematisiert die Problematik des Wandels bezugnehmend auf das Personalinstrument Mitarbeiterbefragung. In der vorliegenden Arbeit werden in einem ersten Schritt spezifische Charakteristika und Eigenschaften der klassischen Mitarbeiterbefragung analysiert. Ferner werden die veränderten Rahmenbedingungen der modernen Arbeitswelt anhand von bestehenden Literaturquellen zu den Themengebieten Generation Y, Digitalisierung und agilen Organisationsformen beleuchtet und anschließend in Relation zur klassischen Mitarbeiterbefragung gesetzt. Das Ziel dieser Arbeit besteht zum einen darin, die Sinnhaftigkeit der aktuellen Art und Durchführung im agilen Kontext zu prüfen und zum anderen alternative Gestaltungsmöglichkeiten einer Mitarbeiterbefragung zu erarbeiten, die besser zu den veränderten Anforderungen der modernen Arbeitswelt passen. Aus der Literaturanalyse werden im Zuge der Arbeit drei Hypothesen entwickelt, welche die Zukunft der Mitarbeiterbefragung als Personalinstrument, unter Einbezug der sich wandelnden Rahmenbedingungen der modernen Arbeitswelt, aufzeigen.
Highlighted as a promising field that targets cost related problems and high research costs, the concept of Lean Management is applied in the biotechnology sector. Specifically, the thesis aims to develop and test a Lean Management implementation model suitable for biotechnological research laboratories. Using multiple mixed methods, a deductive case study approach is taken to investigate requirements for an improvement model. The use of observations and interviews deliver findings which enable the comprehension of the implementation environment. The review of academic literature provided the basis to conceptualize, develop and test a new model, called Biotechnological Laboratory Implementation Model or BLIM. Overall, the results of the implementation can be described as successful since the BLIM meets all requirements fully or with minor restrictions. Effects of the Lean Management implementation are positive and promise to deal with the mentioned cost related problems and high research costs. The findings of this thesis challenge preexisting views on the argument that the success of Lean Management models is subject to the individual characteristics of the organization. As the newly developed BLIM is separated into structured and agile implementation phases, this joint characteristic represents a contribution to research in the field of Lean Management implementations as such and proposes further areas to be researched on.
The aim of this bachelor thesis is to research a way to implement mobile work successfully into the department of IDS Sales Service at Roche Diabetes Care Germany GmbH. To achieve this objective, a literature review was done that identifies the most expected threats and determines strategies to overcome them. In the practical part, the tasks in the department in question are categorized and it is analyzed which threats are most significant in this case. Further, using the outcomes of a department survey and pilot days, policies are formulated to reduce these probable threats and to define the terms and conditions of the arrangement. Due to the findings in this thesis, mobile work was successfully implemented into the department of IDS Sales Service.
This paper was written for the Häfele GmbH & Co KG during the period from October 2015 to February 2016. In 2016 the Häfele group wants to start business activities in the Spanish project business. The market entry should be carried out by the Spanish subsidiary Häfele Herrajes S.L. For that reason, the purpose of this bachelor thesis is to realize a market analysis and to develop suitable strategies for the Spanish market. Through the application of analytical tools of strategic management the business environment and the company have been analyzed.
After an introduction a PEST-Analysis has been carried out to assess the macroenvironment of the company. Additionally, an industry structure analysis should give an overview of the characteristics of the project business and the actual situation of the Spanish construction sector. A more detailed analysis including a potential sales volume calculation has been carried out of the hotel construction segment due to the reason that the Häfele group has already established business relations in this segment through operations in other markets. Furthermore, a competition analysis has been realized which focuses on the three most important competitors of the market. In this context the largest competitor is compared with the Häfele Herrajes S.L. The comparison is based on the key success factors of the industry which have been determined beforehand with experts of the Häfele group. A SWOT-Analysis is used to elaborate strategic actions by summarizing the results of the previous insights. The main conclusions of the thesis for the Häfele Herrajes S.L. are that the subsidiary should focus on the hotel construction market in the regions of Madrid, Barcelona and the Balearic Islands. Moreover, the subsidiary should concentrate on the construction of hotels in four and five star segment. Besides that, the company wide corporation and the use of established business relations will be necessary to establish the Häfele Herrajes S.L. in the long term on the Spanish project market.
Die vorliegende Arbeit gibt industriellen Entscheidern, Softwareentwicklern, Geräteherstellern und Standardisierungsgremien einen Überblick über die Problematiken bei der Entwicklung plattformübergreifender Anwendungen zum Abruf, zur Visualisierung und zur Modifizierung heterogener Informationen von unterschiedlichen Geräten über standardisierte Kommunikationstechnologien unter mit Einbezug etablierter Geräteintegrationstechnologien. Zum Aufzeigen der Problematiken wurden exemplarisch die Technologien Open Platform Communications Unified Architecture für den standardisierten Kommunikationsaustausch und Field Device Tool als etablierte Geräteintegrationstechnologie zur Umsetzung der prototypischen Implementierung verwendet. Die wichtigsten Erkenntnisse dieser Arbeit sind neben der Notwendigkeit eines auf plattformübergreifenden Plattformen lauffähigen Toolkits, die Erfordernis zur dynamischen Visualisierung der Daten asymmetrischen Typs, die aufgrund der Informationstypenvielfalt des Open Platform Communications Unified Architecture Standards bestehen. Weiterhin zeigen die Ergebnisse dieser Arbeit die Möglichkeit zur Integration etablierter Geräteintegrationsstandards, sofern diese Integration von den Standardisierungsgremien der etablierten Technologien korrekt realisiert wurde.
Aufgrund von wirtschaftlichen, technischen und gesellschaftspolitischen Entwicklungen kommt es zu einer Zunahme von flexiblen Beschäftigungsverhältnissen. Bedingt durch die Globalisierung und dem daraus resultierenden hohen Anpassungs- und Wettbewerbsdruck, versuchen Unternehmen durch befristete Arbeitsverträge eine optimale Personalauslastung zu erreichen, um dadurch Kosten zu sparen und saisonale Schwankungen ausgleichen zu können. Angesichts neuer Beschäftigungsregelungen kommt es ebenfalls zu einer Veränderung der Beschäftigungsbeziehung. Basierend auf theoretisch und empirisch fundierten Studien, wurden in dieser Arbeit die Hypothesen aufgestellt, dass atypische Beschäftigungsverhältnisse sich negativ auf die Arbeitsleistung ausüben, sowie eine Abnahme des Commitments und der Identifikation hervorrufen. Vor diesem Hintergrund wurde eine Fallstudie im Bereich Kabine der Deutschen Lufthansa AG durchgeführt, um die Hypothesen zu überprüfen. Diese Untersuchung wurde mittels einer Onlinebefragung beim Kabinenpersonal getätigt, in der befristete wie auch unbefristete Flugbegleiter befragt wurden. Die Ergebnisse dieser Studie ließen jedoch im Betrachtungszeitraum keine signifikanten Zusammenhänge bezüglich negativer Auswirkungen von befristeten Arbeitsverhältnissen erkennen. Da es in der Airline Industrie noch wenig veröffentlichte Studien zu dieser Thematik gibt, soll diese wissenschaftliche Arbeit dazu anregen, weitere zukunftsorientierte Forschungen in diesem Bereich zu betreiben.
The topic of the thesis is ‘‘Identification of success patterns of the most successful SAP SFSF VARs as a base to recruit new high-potential partners. A way to achieve time to revenue efficiency for new partners joining the SAP ecosystem.’’. The whole approach is based on SAP SE, an international company providing enterprise application software with a focus on cloud solutions. The objective of the thesis is to help SAP SE to expand their cloud partner ecosystem and achieve time to revenue efficiency for new partners joining SAP ecosystem. The research question explores what are the success patterns of SAP TOP 20 SuccessFactors (SFSF) value-added resellers (VARs). The aim is to use the insights as a template to recruit new partners who show high potential for future success in reselling SAP SFSF (cloud) solutions. Currently, SAP is facing a challenge to recruit partners who are successful as VARs for cloud solutions in the small and medium size enterprises (SME) market. So far, SAP focused on increasing its market coverage by continuously expanding its Ecosystem, while the quality of the recruited partners was neglected. As a result, SAP invested a lot of resources in terms of time and money trying to onboard partners who could not deliver the expected impact. Recruiting partners who have the right patterns will decrease the resources that SAP spends on onboarding and training process while at the same time the partners will generate the revenue faster. However, SAP needs to have a clear view what a high-potential partner looks like. Therefore, it could be said, that the topic of the thesis is crucial for SAP further channel development and expansion, invested resources and indirect revenue. In order to answer the research question, the whole study is divided into seven chapters. The theoretical framework provides a general idea about the importance of partners for reselling cloud services to SMEs and what are the factors and practices that make partners successful. The empirical research explores the common success patterns of the Top 20 most successful SAP SuccessFactors value-added resellers. The author came to the conclusion that in order to be achieved time to revenue efficiency, the company should recruit only those partners who are representing the following set of success patterns: international presence, quality webpage, human capital management as a core line of business, strong digital and event marketing.
Das Ziel der vorliegenden Bachelorarbeit ist es, innerhalb des Innovationsprozesses der Robert Bosch GmbH die Kundenanforderungen an eine zu entwickelnde hochautomatisierte Parkfunktion für PKW zu identifizieren. Zur Erreichung des nächsten Innovation Gates ist ebenfalls vorgesehen, einen wertbasierten Preis zu ermitteln. Der Forschungsbedarf geht dabei auf Studien mit einem Entwicklungsmuster zurück, die gezeigt haben, dass sich Kunden selbst in kritischen Situationen nicht mehr in der Verantwortung der Fahrzeugführung sehen und sich auf das System verlassen. Die empirische Datenerhebung erfolgt mittels qualitativer Interviews, zum Teil mit einem Prototyp, deren Ergebnisse in einer breit angelegten Online-Studie quantifiziert werden sollen. Zur Strukturierung der Anforderungen wird das Kano-Modell angewandt, während zur Bestimmung der Preisbereitschaft das Van-Westendorp-Modell angewandt wird. Aus den Erkenntnissen werden Handlungsempfehlungen abgeleitet, denen es in der späteren Entwicklung und Vermarktung zu begegnen gilt.
Die Verlagerung ihres Absatzschwerpunktes in die Volksrepublik China und die Internationalisierung der dortigen Finanzmärkte sind Anlass für die Volkswagen AG den lokalen Markt vermehrt auch für Finanzierungszwecke zu erschließen. Diese Arbeit ermittelt das zu einem gegebenen Zeitpunkt optimale Finanzierungsinstrument für eine Investitionsfinanzierung der Volkswagen AG in der Volksrepublik China und prüft so, inwiefern die theoretischen Vorteile internationaler Finanzierung am chinesischen Bondmarkt realisiert werden können. In einer fiktiven Fallstudie der Konzerngesellschaft Volkswagen Automatic Transmission Tianjin kam eine gewichtete Nutzwertanalyse zum Einsatz, um die relative Vorteilhaftigkeit einer Finanzierung lokaler Investitionen mit Offshore RMB Bonds (DimSum Bonds) gegenüber einer Finanzierung mit Onshore RMB Bonds (Pandabonds), bzw. einer klassischen Eurobondfinanzierung mit Währungsswap zu bewerten. Als Ergebnis lässt sich sagen, dass für die Volkswagen AG unter den am 1. September 2015 herrschenden Marktbedingungen die Emission eines Eurobonds gegenüber der Begebung eines DimSum Bonds bzw. eines Pandabonds relativ vorteilhaft für eine Finanzierung der Konzerngesellschaft ist. Der Vorteil gegenüber dem DimSum Bond rührt i.W. von der Markt- und Preislage auf dem Offshore RMB Markt zum Emissionszeitpunkt her; gegenüber dem Pandabond ist die Vorteilhaftigkeit i.W. in der Ineffizienz begründet, die durch den dokumentarischen Aufwand beim Pandabond auftritt.
Dennoch herrscht am chinesischen Bondmarkt Potential, um bei einer Emission durch Hedging, Arbitrage von Zinsdifferentialen und Nutzung von Marktasymmetrien von den Vorteilen einer internationalen Außenfinanzierung zu profitieren. Die Vorteile gelten für den Onshore RMB Markt und den Offshore RMB Markt dabei jedoch in unterschiedlich starkem Ausmaß.
The economic impacts of tourism on regional, sustainable development - The case of the Swabian Alb
(2016)
The goal of the work was to determine the economic impacts of tourism on a region. Several models are described and the tourism value chain was chosen and employed for determining the economic effects tourism spending has on a region. The region chosen was the Swabian Alb which is located in the South of Germany. Many complex tools such as Input Output approaches or Tourism Satellite Accounts exist in tourism economic impact studies but for a small region such as the Swabian Alb those are too time-consuming. The value chain has proven to be an easy and effective tool in improving the positive economic effects of tourism such as multipliers and reducing negative effects such as leakages. The findings showed that the Swabian Alb is a sustainable region and does also research on economic impacts. However, there are gaps in this research and for a small region like the Swabian Alb is it is hard to measure indirect effects of tourism as those effects are not easy to capture especially in numerical terms. Therefore the value chain was developed and along the value chain potential sources of leakages and linkages can be found and ways to improve the sustainability can be formulated.
Innerhalb des Marktsegments der nachhaltigen Geldanlagen ergibt sich durch den fehlenden Schutz des Begriffs „nachhaltig“ eine gewisse Problematik. Von Vornherein ist somit oftmals nicht ersichtlich, ob die tatsächliche Nachhaltigkeitsperformance eines Unternehmens mit deren Angaben übereinstimmt. Für potenzielle Investoren, welche der Diversität dieses Marktes ausgesetzt sind, ist es daher elementar zwischen den verschiedenen Anbietern und deren Anlageprodukten differenzieren zu können.
Am Beispiel des deutschsprachigen sowie US-amerikanischen Marktes stellt sich in der vorliegenden Arbeit aus den genannten Gegebenheiten die Frage, inwieweit sich die Interessengruppen auf die Bezeichnung „nachhaltig“ verlassen können und wodurch sich eine glaubwürdige Nachhaltigkeitsberichterstattung seitens der Unternehmen auszeichnet. Des Weiteren zielt die Arbeit darauf ab, dem Interessenten Aufschluss darüber zu geben, ob nachhaltige Investitionen eine geeignete Alternative zu konventionellen Anlageformen darstellen oder ob sie lediglich im Universum der Nischenprodukte anzusiedeln sind.
Diese Bachelorthesis setzt sich mit dem Thema Sozialmarketing und der dessen Anwendung im Bereich der öffentlichen Gesundheitsförderung auseinander. Zu Beginn werden die Entstehung vom Sozialmarketing und der Bezug zum kommerziellen Marketing erklärt. Es wird die Beziehung zwischen dem Sozialmarketing und der dem Verhaltensänderung erklärt, wonach die Erstellung einer Sozialmarketingstrategie anhand des 10-Punkte Programms von Kotler und Lee (2010) dargestellt wird. Des Weiteren wird sich mit der öffentliche Gesundheitslage, sowie der demographische Entwicklung auseinandergesetzt, bevor der Einfluss dieser Faktoren auf die Ernährungssituation in Deutschland und Großbritannien angewendet wird. Anknüpfend daran werden aktuelle deutsche und britische Ernährungskampagnen dargestellt. Die britischen Ernährungsexperten sind dabei mit ihren Kampagnen meistens erfolgreich, da sie die Sozialmarketinginstrumente für die Planung und Umsetzung der Kampagnen benutzen, wobei bei den deutschen Kampagnen kein spezifischer Ansatz verwendet wird, sondern die Strategie meistens für das Projekt neu gestaltet wird. Mit der Auswertung einer Fallstudie aus England unter der Verwendung von Sozialmarketingwerkzeugen werden Handlungsempfehlungen für den deutschen Bereich der Gesundheitsförderung entwickeln. Mit der Verwendung dieser Handlungsempfehlungen soll die Effektivität der deutschen Gesundheitsförderungskampagnen gesteigert werden.
2016 marks the 56th anniversary of the oil cartel: OPEC. It managed to increase prices in 1972. In doing so, it behaved in a manner consistent with a cartel, bringing about a wave of studies on it. This study provides an overview of Organization of Oil Exporting Countries (OPEC)’s cartel behavior form 1980 to 2014/5, from five different perspectives. These perspectives, although have been studies individually, but never holistically.
This study grounds the research questions into the structure-conduct-performance paradigm for each of the five perspectives of cartel behavior. Each perspective is also backed by a theory of its own. The first perspective is that of the neo-classical theory of the firm, in that OPEC is deemed to be created for the purpose of creating profits for its members. The second perspective looks at whether or not OPEC is internally and externally stable by looking at economic and non-economic influences on the organization. The third perspective makes use of the theory of market contestability, in oder to determine which member in the cartel has had and still holds most influence within the cartel. The fourth perspective looks at entry and exit trends from OPEC, to determine what impact it has on the incumbent profits and that of the defectors. The fifth perspective uses the concept of black swan from the strategic management literature to discuss whether or not OPEC will dissolve in the next fifty years and whether this will bring about a golden or a black swan.
The methodology prevalent throughout the study is a case study analysis of the OPEC cartel behavior, however, two of the chapters also run a regression analysis (chapters 3 and 4), using variables identified from the structure-conduct-performance paradigm. The second and the third provide a descriptive overview via line graphs, while the last uses the methodology of observation.
It has been found that OPEC has earned abnormal profits which steadily increased, Saudi Arabia has been instrumental in managing quotas, and importance of each country is determined by the output it produced from one year to the next. In addition, economic influences are more important than the non-economic influences for OPEC's viability as a cartel, exit from OPEC is not advisable for the defector nor the incumbent firms and the cartel is not internally stable as barriers to entry are low and members can easily defect and can rejoin the cartel. Lastly, OPEC’s influence in the oil market is waning fast, which might lead to a black swan event.
Kostenloses Essen für Arme?
(2016)
The purpose of this study was to work out structured ways to lead GVTs. The Model of Team Leadership, which has been worked on in chapter 5, has shown that a mental model that can be used by people leading a team is helpful also when applied for GVTs. This model for virtual leadership offers the possibility to locate possible issues and address upcoming problems that might hinder the project to succeed early enough, but with prior monitoring, surveying and examination. This model, which is based on the assumption that leaderships is being shared in teams and also multiple team members can execute leadership actions, can be applied in GVTs as a basic mental model by all team members. This helps creating a common understanding of team leadership and the areas where issues, misunderstandings and conflicts can stem from.
Secondly, this work showed that there is not one single form of GVT existing – as it is often the case in research work – and requires consequently different focus of leadership actions. The GVT Matrix is a first step, which tries to differentiate leadership challenges along the defined GVT types. This point can be addressed in future research to find respective data that are increasing the scientific relevance on the differences of leadership in GVTs that can then be applied in the model used in chapter 6.
This point is also the limitation of this research. As many data is available for general leadership of GVT, data on leadership issues relating special types of GVTs is relatively rare. The assumptions and validated findings that have been used to fill the GVT Matrix are not as fully scientifically reliable as it could have been. Future research can address this issue if new data is available which are examining the differences of GVTs.
Automated Advisory Services. An investigation of Efficiency on Using the Black-Litterman Model
(2016)
This thesis seeks to investigate efficiency of current portfolio theory, using the Black-Litterman Model, for creating portfolio recommendations as offered by Automated Advisory Services. These services have recently appeared, offering wealth management through a digital store front. As the human component has been removed from the equation, algorithms based on portfolio theory provide portfolio recommendations upon profiling the user of such services. Tests on parameters of the Black-Litterman Model will be run between September 2007 and December 2009, the financial crisis. The aim is to understand how efficient the parameters are able to steer the model to reflect the investor preferences, and how Black Litterman portfolios would have performed during turbulent economic times to test the efficiency claim by providers of automated advisory services.
Bericht über die Dikussion
(2016)
The marketing strategies concerning the establishment of a brand originally come from the business sector. Because of the differences between non-profit organizations (NPOs) and companies they are not equally applicable to the non-profit sector. This thesis examines the applicability of these strategies and also looks at their possibilities of adaptation to fit the characteristics of the NPOs. Apart from that it shows the operationalisation by means of the communication. In the practical part of the thesis the findings are applied to the example of the Spanish NPO Iniciativa Internacional Jóven. Starting with the organization’s mission and vision it is explained how the organization’s purpose, values and principles, and the view of the future evolve during the phase of foundation and which requirements have to be met. Subsequently the development of marketing objectives is shown. The following chapter of the marketing strategy is divided into four parts: segmentation and target groups, differentiation, brand identity and image and lastly positioning. Concerning the segmentation and target group this task is more complicated for NPOs because NPOs have to pay attention to the three different target groups of the users, volunteers and donors. However, the definition of target groups can support the efficient use of resources because of the focus on narrowly defined groups of persons. With regard to the differentiation the competitive advantages are examined. Those result from the combination of core competencies and their respective contribution to the value for the target groups. That way NPOs can discover where to focus their resources and an additional connection to the target groups can be established. The brand identity corresponds to the self-image of an organization. By investigating this self-image in a structured way and elaborating an extensive and at the same time consistent brand identity the basis for a favourable brand image can be created. The brand image is equivalent to the brand perception on the side of the stakeholders. The link between the brand identity and image is the positioning. Within the positioning strategy the various characteristics of the identity are transformed into a few positioning features, depending on their relevance for the target groups and the prevailing market conditions. The marketing strategy lays the foundation for the strategy of communication. Within the scope of this strategy those communication instruments are selected which best contribute to the achievement of the communication goals, which for their part allow the marketing objective achievement. In addition the communication message can be developed so that it can be perceived, remembered and associated with the organization the best way possible. The application of the findings leads to the impetus to two communication campaigns for the non-profit organization Iniciativa Internacional Jóven.
The aim of this thesis is to gain an understanding of why and how electronic word of mouth (eWOM) is influencing consumers buying decisions, and to furthermore describe the opportunities and limitations, which using electronic word of mouth on YouTube as marketing tool represent. This thesis is a compilation of the most important studies and finding conducted in this field. It discusses the concept of word of mouth and some dimensions in which eWOM differs from its traditional counterpart and describes the most important criteria related to the influence of eWOM on consumers buying behaviours. It provides an overview of relevant studies regarding the impact of eWOM on the buying behaviour and discusses YouTube as a marketing platform. Finally, it identifies opportunities and limitations based on the previous findings related to using eWOM on YouTube as part of the marketing mix. The findings suggest that eWOM differs from its traditional counterpart mainly due to its wide and fast spread and is therefore perceived as more influential. Its influence was furthermore found to depend on factors related to the eWOM valence, the product or service addressed, the eWOM source and sender, as well as the platform used. Further, using eWOM shared on YouTube as marketing tool was identified to offer companies the opportunity to reach a wide and also usually hard-to-reach audience, increase awareness, interest and influence on consumers buying behaviour. Limitations were identified to be the uncontrollable spread, the target audience, the constant availability and uncertain credibility, risking authenticity as well as the interdependent influence.
Mit der hier vorliegenden Bachelorarbeit sollte herausgefunden werden, ob der deutsche Leuchtenmarkt ein potenzieller Markt für den Einsatz von Kleb- und Dichtstoffen ist. Ziel war es, der Sika Deutschland GmbH, nach durchgeführter Forschungsarbeit eine klare Empfehlung für oder gegen einen Einstieg am deutschen Leuchtenmarkt aussprechen zu können. Um diese Aussage zu tätigen, wurden zahlreiche Informationen über die Leuchtenindustrie gesammelt. Diese Informationen wurden durch Analysen und Expertengespräche beschafft. Anschließend wurde die Sika Deutschland GmbH über verschiedene Analysen genauer betrachtet. Im Anschluss wurden die gewonnen Informationen, über das Unternehmen und über die Leuchtenindustrie, miteinander abgestimmt.
Today’s era is marked by high volatility, uncertainty, complexity and ambiguity – VUCA. As the global reach of businesses increases, the need for competent managers to take on cross-border assignments grows. Even though the results can be key to organizational effectiveness, global mobility remains a low priority on the list of strategic imperatives. This thesis will explain why and how companies should consider a strategic approach to global mobility in a VUCA environment discussing links between today’s turbulent times and global mobility. It will combine theory with practice, point out the key factors global mobility strategies must focus on in today’s VUCA environment and use these findings to develop a set of assignment types beneficial in the VUCA era. The study is based on qualitative research methodology using primary and secondary data. A literature review was used to gather theoretical information comparing various sources from academic journals and books on relevant topics. Case studies featuring Budenheim and Hewlett Packard shall give an insight into which methods companies are using in order to survive in this chaos and relate discussed theories to practical situations. It has been revealed that the three main factors responsible managers must focus on strategically when sending employees abroad are developmental value, cost effectiveness, and flexibility of cross-border assignments. The need for developmental value of assignments stems from an increased involvement of employees in their own development as well as the need for competent global managers. The need for cost effectiveness results from fierce global competition, and flexibility is highly important due to all of the VUCA forces creating turbulence around the globe. Based on these results the most advantageous assignment types are found to be developmental assignments, extended business travels and project assignments.
Der Erhalt von Wissen gewinnt in der heutigen Zeit kontinuierlich an Bedeutung. Durch die Entwicklung neuer Informations- und Kommunikationstechnologien steigen die Komplexität der Aufgaben und die Anforderungen an die Mitarbeiter. Arbeit ist nicht mehr orts- und zeitgebunden und Informationen werden global geteilt. Der Wissensaustausch findet dezentralisiert über Netzwerke und Social Software statt. Die vorliegende Arbeit analysiert in einem ersten Schritt, welche Unternehmenskulturen das interne Wissensmanagement begünstigen und wodurch die Motivation des Mitarbeiters zum Teilen von Wissen gesteigert werden kann. Anschließend werden Einsatzmöglichkeiten und Erfolgsfaktoren von Social Software im Unternehmenskontext erörtert. Das Ziel der Bachelor-Thesis ist es, im Rahmen dieser Erkenntnisse eine mögliche Basis für ein strukturiertes und funktionales Wissensmanagement unter Einbeziehung von Social Software zu erstellen.