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- Verbraucherverhalten (1)
- Videospiele (1)
- Virtual patients (1)
- Virtual reality (1)
- Virtual team (1)
- Virtual teamwork (1)
- Visual detection (1)
- Vital signs monitoring (1)
- Volatilität (1)
- Voltage measurement (1)
- WHO declarations (1)
- Waschmittelmarkt (1)
- Wearable device (1)
- Wearables (1)
- Website visibility (1)
- Websites (1)
- Wechselrichter-Topologien (1)
- Weight loss (1)
- Wellness (1)
- Wettbewerbsanalyse (1)
- Wheel wear (1)
- Whole cell biotransformation (1)
- Wissensbausteine (1)
- Wissensmanagement (1)
- Work environment (1)
- Workplace design (1)
- Workplace health promotion (1)
- Wound area (1)
- Wound healing assay (1)
- Wound modelling (1)
- Wounding technique (1)
- X-ray guidance (1)
- Young consumers (1)
- Zuliefermarkt KFZ (1)
- cp-Ti (1)
- e-health (1)
- eCommerce (1)
- eLearning (1)
- eSports industry (1)
Course of studies
- IBW - Internationale Betriebswirtschaft (73)
- IBM - International Business Management (39)
- IMM - International Management (6)
- INM - Informatik (1)
- MBA - International Business Management (1)
- MIB - Medieninformatik (1)
- SEM - Sales & Service Engineering (1)
- WPI - Wirtschaftingenieurwesen - Product Innovation (1)
Die vorliegende Bachelorarbeit beschäftigt sich mit jungen Tech-Unternehmen in der Finanzbranche, sogenannten Fintechs und ihrer Auswirkung auf das Firmenkundengeschäft der Banken in Deutschland. Mittlerweile sind Fintechs in unterschiedlichsten Bereichen von Accounting Lösungen über Kreditvergabe bis zum Zahlungsverkehr zu finden. Ebenso vielseitig sind die Meinungen darüber, wie die Beziehung zwischen Banken und Fintechs beschrieben werden soll. Im Rahmen dieser Arbeit wird geklärt, ob sich die Zusammenarbeit von Banken und Fintechs als Coopetition beschreiben lässt. Zudem wird den Fragen nachgegangen, warum es überhaupt zur Zusammenarbeit zwischen den beiden Parteien kommt und welche Herausforderungen bestehen. In diesem Sinne werden Studien ausgewertet und Experteninterviews mit Bankenvertretern geführt. Die Resultate belegen, dass die Zusammenarbeit durch kooperative sowie konkurrierende Aspekte geprägt ist. Gründe, um mit Fintechs zusammenzuarbeiten, liegen aus Sicht der Banken darin, die Innovationen und die Digitalisierung weiterzutreiben. Herausforderungen sind in den unterschiedlichen Unternehmenskulturen zu sehen.
Zum Kaufen verführt
(2019)
A study by the Bertelsmann Stiftung concludes that companies invested around €11.1 billion in training their employees in 2015. This is due to our evolution into a knowledge society, where knowledge represents the competitive advantage for companies. However, in order to be able to benefit from these training investments, a learning transfer must take place on the part of the employees. Constructivist learning theory aims to counteract the lack of learning transfer. Thus, constructivist design principles in the learning environment can make it possible to foster learning transfer. The latest developments in e-learning, such as the use of Web 2.0 instruments or mobile learning, increase the potential to support constructivist design principles and consequently learning transfer. Using qualitative data from 11 semi-structured interviews with professionals in the field of e-learning, this study explores the role of e-learning in transfer of training. The results indicated that e-learning plays an important role in supporting three of the five constructivist principles and this technological support is likely to become even more important in the future. However, regarding the two other constructivist principles, which both concern the social exchange, the results show that employees still prefer a personal instead of virtual exchange for learning purposes.
Auf die Frage, was die Wissenschaft der Physiotherapie ist, gibt es derzeit keine zufriedenstellende Antwort. Das weist einleitend bereits auf das kritische Fazit des Beitrags hin. Eine wissenschaftliche Disziplin ist in der Lage, eine Antwort darauf zu geben, welches ihr Gegenstand, ihre Methoden des Erkenntnisgewinns und ihr Geltungsbereich sind. Grundsätzlich ist es sinnvoll, sich zunächst mit wissenschaftstheoretischen Grundannahmen zur Formierung wissenschaftlicher Disziplinen und deren Bezügen zu einer beruflichen Praxis sowie deren eingebunden Sein in eine gesellschaftliche Realität auseinanderzusetzen. Ziel ist es, sich Bedarfen einer physiotherapeutischen Disziplinbildung zuzuwenden und diese darauffolgend an der Realität zu prüfen. Dieser Dreischritt (Klärung wissenschaftstheoretischer Grundannahmen, definieren der Ziele von Theorienentwicklung und ihre empirische Überprüfung) soll im Folgenden mittels einer kritischen Position in Form zweier Thesen, die zur Diskussion gestellt werden, skizziert werden. Was ist eine Physiotherapiewissenschaft und wie steht sie zur Praxis der Physiotherapie?
Der Massentourismus in Venedig hat sich in den letzten Jahren immer mehr verschärft. Tausende von Touristen kommen jährlich in die Stadt, um das einzigartige UNESCO-Weltkulturerbe Venedig und seine Lagune zu entdecken. Obwohl dieser Titel die Bekanntheit der Stadt steigert und die wirtschaftliche Lage durch Einnahmen der Touristen profitiert, wachsen die Probleme und die Auswirkungen des Massentourismus in Venedig. Diese Thesis konzentriert sich auf die ökologischen, sozialen und ökonomischen Auswirkungen und deren Herausforderungen. Zwei Interviews unterstreichen jeweils die Sichtweise eines Venezianers und einer AIDA Mitarbeiterin. Im zweiten Schritt folgt die Vorstellung eines Maßnahmenkatalogs. Zu den implementierten Maßnahmen gehören Verbote und Empfehlungen. Die Sensibilisierungskampagne #EnjoyRespectVenezia versucht den Touristen ein nachhaltiges Handeln nahezubringen. Des Weiteren gibt es Vorschläge, die erst noch im Detail ausgearbeitet werden müssen. Dazu gehören die Lösungsansätze der Kreuzfahrtproblematik. Anhand von aktuellen Vorkommnissen der Kreuzfahrtschiffe sieht man die Notwendigkeit einer Lösungsfindung. Zusätzlich will man in baldiger Zukunft ein Eintrittsgeld und die Beschränkung der de Anzahl der Touristen einführen. Die Auswirkungen sind schon so fortgeschritten, dass bei nicht Eingreifen des Vertragsstaats Venedig, die UNESCO mit dem Entzug des Titels Weltkulturerbe droht.
Obwohl es die Volatilität als Anlagemittel schon seit kurz nach der Jahrtausendwende
gibt, so ist diese für viele institutionelle Anleger immer noch ein Mysterium und beinhaltet
viele Ungewissheiten. Ziel der Bachelorarbeit war es, am Markt häufig verwendete
Volatilitätsstrategien auf ihre historische Performance zu untersuchen und diese bei
gegebener Eignung dem bestehenden Investment Portfolio der EnBW Energie BadenWürttemberg AG zuzufügen. Dazu wurden fünf verschiedene Volatilitätsstrategien,
welche durch qualitative Interviews ausfindig gemacht wurden, über mehrere Zeiträume
auf deren Verhalten untersucht. Zu den Beobachtungszeiträumen gehörten sowohl ein
Zeitraum einer ruhigen Marktphase, sowie ein Zeitraum einer Finanzkrise. Durch die
Untersuchungen konnte herausgefunden werden, dass Volatilitätsstrategien die
Merkmale einer eigenen Anlageklasse aufgrund ihres Diversifikationspotenzials erfüllen.
Des Weiteren konnte mit Hilfe der Ergebnisse festgestellt werden, dass mit
Volatilitätsstrategien Renditen im zweistelligen Bereich erzielt werden können, bei einer
geringen Volatilität im einstelligen Prozentbereich. Das zeigt, dass eine Investition in
bestimmte Strategien zur Einnahme der Volatilitätsrisikoprämie rentabel für Investoren
sein können.
In der vorliegenden Masterarbeit wurden verschiedene Ansteuerungsstrategien für den Betrieb von dreiphasigen Active-Neutral-Point-Clamped- (ANPC) Mittelspannungs-Netzumrichtern mit Siliziumkarbid (SiC) Halbleiterschaltelementen untersucht. Durch die Vielzahl an aktiven Schaltelementen können bei der ANPC-Topologie zur Modellierung des gewünschten Ausgangssignals zahlreiche unterschiedliche Ansteuerungsstrategien eingesetzt werden. Je nach gewählter Ansteuerungsstrategie können so unter anderem die Faktoren Schalt- und Durchlassverluste, Wirkungsgrad, Verlustverteilung, Schalter- und Ausgangsschaltfrequenz, der Oberschwingungsanteil des Ausgangssignals, sowie die maximale Spannungsbelastung der Halbleiter beeinflusst werden.
Neben der elektrotechnischen Beschreibung der aktuell eingesetzten Umrichter-Technologien wurden in dieser Arbeit primär aus aktuellen Veröffentlichungen und Dissertationen verschiedene Möglichkeiten für die Ansteuerung von ANPC-Umrichter zusammengetragen und insgesamt sieben Sinus-Pulsweiten-Modulationsstrategien (S-PWM) im Detail untersucht. Hierbei wurde für jede vorgestellte Modulationsstrategie das Grundfunktionsprinzip aufgezeigt und analysiert, sowie die sich daraus ergebenden Vor- und Nachteile herausgearbeitet.
Anschließend wurden alle vorgestellten S-PWM-Strategien in der Schaltungssimulationssoftware PLECS implementiert und diese in verschiedenen Betriebszuständen simuliert. Die Simulation ergab, dass sich bei der ANPC-ALD-Strategie eine bestmögliche Verlustverteilung zwischen den Halbleiterelementen einstellt, bei der ANPC-OOZS-Strategie die geringsten Durchlassverluste entstehen und bei den Strategien ANPC-DF, -12, -R2:1 und -SSLD im Bereich der Nulldurchgänge des Ausgangssignals an den inneren Halbleitern kurzzeitige kritische Überspannungen auftreten. Bei den Strategien ANPC-11-Sync, -ALD und -OOZS treten dagegen keine Überspannungen an den Halbleitern auf.
Ausgehend von diesen Simulationsergebnissen wurden die Strategien ANPC-DF, -ALD und -OOZS für den potentiellen Einsatz in Mittelspannungsumrichtern ausgewählt, auf einem FPGA-Board implementiert und damit eine geeignete Niederspannungstestplattform in Betrieb genommen. Durch praktische Messungen auf dieser Testplattform konnten die Simulationsergebnisse in einem ersten Schritt verifiziert werden. Sowohl das erstellte Simulationsmodell als auch die in Betrieb genommene Testplattform können somit zukünftig für weitere Untersuchungen im Bereich der ANPC-Umrichter-Ansteuerungsstrategien eingesetzt werden.
Lean Management wird heutzutage von vielen Unternehmen in verschiedensten Sektoren angewendet und entwickelt sich stetig weiter. Doch neben wirtschaftlichen Aspekten gewinnt das Thema Nachhaltigkeit immer mehr an Relevanz. Durch den wachsenden Druck der Gesellschaft und der Regierungen, sind Unternehmen mehr und mehr dazu geneigt, Nachhaltigkeit in das Management zu integrieren. So entstand der Bedarf für Green Management.
In dieser Arbeit wird die Beziehung zwischen Lean Management und Green Management analysiert und überprüft, ob beide Konzepte in einem Unternehmen gleichzeitig angewendet werden können. Dazu werden zunächst die theoretischen Grundlagen der beiden Managementsysteme durch die Analyse verschiedener Fachliteratur erörtert. Anschließend wird auf Gemeinsamkeiten und Unterschiede hinsichtlich ihrer Ursprünge, Fokusse, Prinzipien und Methoden, sowie die Rolle der Führungsebene, Mitarbeiter und Lieferanten untersucht. Des Weiteren werden anhand des Unternehmens BMW besagte Aspekte der beiden Konzepte hinsichtlich ihrer praktischen Vereinbarkeit analysiert. Obwohl Unterschiede in verschiedenen Bereichen festgestellt werden können, zeigt sich, dass BMW die Umsetzung beider Managementsysteme gelingt. Das lässt sich durch die gleiche Gewichtung der Kundenorientierung des Lean Managements und der Umweltorientierung des Green Managements begründen.
Despite the growing interest of the media, businesses and consumers in recent years, cryptocurrencies have not reached widespread adoption to date. Research on the factors that induce consumers to use this new technology or that prevent them from using it is scarce. Therefore, this thesis aims at identifying factors that influence consumer adoption of cryptocurrencies. First, a research model based on the Technology Acceptance Model (TAM) was developed and extended by the factors perceived risk and perceived trust. Then, primary data was collected by conducting a survey on consumers’ perception of cryptocurrencies. The hypotheses were tested through a multiple regression analysis and perceived usefulness was found to have the strongest impact on consumers’ intention to use cryptocurrencies, followed by perceived trust. Furthermore, gender has proven to have an effect on the intention to use cryptocurrencies, with male consumers being more likely to use cryptocurrencies.
With the fourth industrial revolution, advanced technological products play a key role in the development of all countries around the world. In recent years, there has been a drastic increase in the demand for high-tech merchandises in ASEAN nations. The purpose of this thesis is to identify the trends, opportunities and challenges that German high-tech producers may come across when they want to enter ASEAN markets. In addition to that recommendations on some strategies that could be used by German enterprise (SMEs) to ease entry into this market shall be discussed. The research analysis secondary data from TrendEconomy to determine the trade trends of German high-tech goods in ASEAN area, and then to implement SWOT and five Porter’s force analysis to identify the potential ASEAN markets. The result of this research is that Vietnam is seen as an attractive market for German high-tech products such as aerospace, computer-office machine, pharmaceuticals, scientific instruments and chemistry. Furthermore, Philippines is a potential place for German computer-office machine and electronics-telecommunications, Singapore is a good destination for scientific instruments and armament. In addition to that, Thailand and Malaysia are ideal nations for pharmaceuticals and machinery, respectively.
Time – Made in Germany
(2019)
The growth of Islamic banking is evident from its presence in over 60 countries and the establishment of Islamic branches by major conventional banks. Despite its small share in global financial assets, there is extensive literature examining the performance of Islamic banks. Some researchers claim that Islamic finance is imitating conventional banks and it has therefore become necessary to understand the business model of Islamic banks. This bachelor thesis reviews theoretical and empirical literature to identify differences between Islamic and conventional banks. The objective is to examine the stability of Islamic banking by comparing performance indicators on capitalization, stability, profitability and efficiency. The results indicate that competitive pressure leads Islamic banks to deviate from their principles which promote profit and loss sharing (PLS). The preference for PLS lies within the fact that profit is earned on actual performance. Deposits in Islamic banking may also be structured according to PLS and it is observed that Islamic banks distribute profits even if they earned a loss to prevent withdrawal. Although Islamic banks tend to be better capitalized and more profitable than conventional banks, the data on their stability and liquidity are inconclusive. Data gathered on efficiency indicate that Islamic banks are more profit efficient while conventional banks are more cost efficient. Islamic banks seem to spend more on remuneration and training which positively impacts managerial competence. The limitation of this paper is that the reviewed empirical studies are based on different sample sets. In addition, Islamic banks might not pursue the same practice everywhere as Shariah law is based on interpretation. This leads to differences in what is considered Shariah-compliant and therefore reduces the comparison’s reliability.
The aim of this paper is to explore factors driving and affecting motivation of workers for participating in Crowdsourcing platforms and propose adequate incentive mechanisms. A general definition what mainly motivates crowd workers, poses a difficult task, as it depends on a diversity of opportunities and challenges, which entail Crowdsourcing systems. Although they represent a common notion for the majority of crowd workers, these opportunities and challenges do not have the same effect on their motivation, as crowd workers are in different situations and differ in their influenceability. Thus, creating incentive mechanisms for such a heterogeneous pool of people with different backgrounds, holding different reasons and motivations concerning their participation at Crowdsourcing platforms represents a major challenge. In any case, incentives should meet the needs of the increasing number of remote workers in order to motivate them participating in Crowdsourcing platforms and contribute with quality work. This in return will ensure the sustainability of the Crowdsourcing system.
The present bachelor dissertation deals with the increasing popularity and attractiveness of fitness studios in the German market, the resulting competition and the possibility to differentiate oneself by adapting various marketing measures. The classical marketing mix and its existing instruments are explained in detail, and the possibility to use them in the area of sport and explicit fitness is reviewed. The effectiveness and application of the instruments are then explained using the example of McFIT, which has become the current market leader through their successful use. A competition analysis comparing McFIT and two competitors in the German market helps to identify existing strengths and weaknesses and compare the companies.
Sales promotional tools are of significant importance in attracting potential customers and retaining current customers. We can already have access to many studies in examining and comparing the causes and effects that different sales promotional strategies could bring to various aspects, such as, sales, brand name and brand loyalty. Several researches have also explained the irrational buying decisions and behaviors consumers have when they are given framed promotional message. Researches have shown that, in many cases, consumers tend to go for a free offer (bonus pack) instead of a discount offer although the economic value is equal. It is also shown by previous studies from students of Hochschule Furtwangen University have concluded that in Germany, for non-durable goods, consumer’s willingness to pay is higher with BOGOF offer then that of discount’s. They have also conclude that the effects that promotional tools could bring are long term by designing the survey with situation that the promotion has expired. It is known that BOGOF is preferred over discount, but how good is BOGOF compared to when there is no promotion given? And are there any changes in consumer’s perception towards product’s quality with different promotion applied? This study will be focusing on two promotional strategies: discount and BOGOF in the non-durable goods industry in Europe and in China. There will be a Baseline Test and an A/B survey. A total of 1061 participants were randomly selected to participate in an online survey. The questions of the Baseline Test are under a situation with no promotion, while A survey’s questions are under a situation of ended discount and B surveys are under a finished BOGOF offer. The survey results indicated that, both in Europe and China, the willingness to pay for non-durable products in BOGOF offer is higher than that of the discounts, while the baselines are close with the result of discounts. This study has the potential to contribute to academics and marketers in the non-durable goods industry as it consolidates previous findings and provides insights of the relationship between baseline and promotional tools.
Promotional offers play a significant role in order to obtain and retain new and existing customers. There are already many researches comparing the performance and effectiveness of sales strategies during the promotional period. Results reveal that the framing of the saving message influences consumers’ perception of the price which in turn leads to an uncommon purchase decision. Even though the offers are mostly economically equivalent, people have preferences depending on the pricing practice. Data from previous researches shows that in many cases bonus packs are generally more preferred than a discount. Most commonly applied in-store strategies in Germany are price discount and buy one get one free. Will the value perception for BOGOF still be higher than price discount after the promotion expires? This study will specifically focus on BOGOF and price discount in the consumer nondurable goods industry. A total of 450 randomly selected people participated in the A/B survey. The A survey focusses on questions relating to price discount whereas the B survey includes questions regarding BOGOF. In both surveys, the promotion is no longer valid. The survey data reveals that the willingness to pay for consumer nondurable goods during the post-promotion phase is higher when promoting with BOGOF rather than with price discount. This research has the potential to form a crucial answer for academics and marketers in the consumer nondurable goods industry as it provides insight of the long-term influence of promotion on consumer psychology.
How value is perceived has a large influence on the purchase decisions of customers. Previous studies have focused mainly on the value perception of customers, but which role does the value perception of a seller play and what impact does it have on a sales conversation? Is the value of a product or service perceived equally by the seller and the customer or is there a significant difference?
In this research we will specifically focus on the tourism industry and find out how sellers and customers perceive the value of a package holiday. A total of 50 sellers and 100 customers participated in our survey and the results show, that there is a significant difference in the perceived value of the offered package holiday between sellers and customers. The sellers tend to perceive value lower than the customers and in addition, the sellers’ value perception is characterized by a lower variability. Furthermore, when it comes to estimating how the other side perceives value, our results show the opposite of what the respondents expected.
This research has the potential to provide an insight into the mind of the sales person and lead to a better understanding of sales psychology.
Based on the history of office design, the changing technological environment and current business challenges, the physical workplace is an important aspect of the employee experience. The aesthetics of the work environment are one aspect that influences well-being and satisfaction on many different levels. This thesis provides a holistic and comprehensive perspective on the topic, including important influential factors from several scientific disciplines.
Two main dimensions of influence on the employee experience are considered. The direct- affective dimension deals with findings mostly from environmental psychology and neuroscience, which includes the impact of internal environmental quality and other psychological effects. Despite not always being consciously recognized, aesthetics and sensual perception have strong implications for the psychological well-being of organizational members.
The indirect-cognitive dimension deals with the work environment as an expression of organizational culture and the resulting implications of aesthetic considerations and the related symbolic and functional dimensions of the physical work environment. Common organizational artifacts and themes are explored as examples of the influence of aesthetic considerations for workplace design.
Next to the employee perspective, the managerial perspective and important implications, restrictions and issues for organizations in the creation and operation of workspaces are also considered.
Empirical research has been conducted to evaluate the application of aesthetic considerations and related issues in practice. Four expert interviews provide insight into the perspective of workplace design professionals on the aesthetics and related aspects of design, implementation processes and employee experience.
The aesthetic dimension of workplace design is often not actively considered by organizational members and management, but the research conducted in this work provides far-reaching evidence for the potential benefits of more considerate design choices for the aesthetics and beauty in the workplace. Using measures on both the direct and indirect levels of influence, the well-being and satisfaction of employees can be increased, and the attitudes and feelings held towards the organization can be improved. The importance of the interrelated fields of organizational culture and cultural change is explored. In addition, practical recommendations for the optimization of the aesthetical dimension of workplace design are offered at the conclusion of this work.
Digital transformation and globalization have become so prominent in today's life, that companies have to innovate in order to stay on the markets continuously. Thousands of new digital solutions are developed and launched daily, making it hard for the big slow corporation to catch up. In order to gain a competitive advantage, many corporates opened up to external sources of innovation such as suppliers, consumers, and startups.
This research focuses on showing how corporates and startups can mutually benefit from collaboration and particularly in the DACH region of Germany, Austria, and Switzerland. To highlight the importance of the strategic partnership, the research also includes a short analysis of the main cultural differences between startups and corporates, an economic overview of the region and the characteristics of a collaboration between startups and corporates.
To investigate the topic, qualitative research based on published secondary data has been carried out.
The impact of Social Media Marketing on consumer decision-making process in the tourism industry
(2019)
Decisions are defining our daily lives. Consumers are making decisions frequently. Since new technologies appeared, and globalization is rising, people are facing new challenges and are confronted with more decisions to make than it was two decades earlier.
Decisions are made in every industry. Likewise, it is in tourism.
The tourism industry is booming, and the necessity of the internet required more than ever. Simultaneously tourism industry is faced with a new consumer who is creating, commenting, sharing, liking and posting content. Hence, it is more complex to analyze and understand this form of consumer. Changing position from an offline to an online member of the internet have had a huge impact on consumers’ behavior. Adaptation of Social Media Marketing to the new consumers tend to be more difficult than it was earlier. Consumers are getting more communicative dispose of a wider range of information, as the internet became a tool to interact and communicate. It is now more important that the tourism industry acts in a successful and sustainable way to improve its Social Media performance and adapt communication processes to be able to influence decisionmaking and direct consumer to their touristic supply.
At this academic work, firstly, it is identified the term “tourism” to analyze the decisionmaking process adapted to the tourism industry. Moreover, critical phases, which can be strongly influenced by Social Media Marketing are defined, based on theoretical research.
Moreover, a model is going to be designed, which describes adequate Social Media applications which are influencing consumers’ decision-making process. This is based on a quantitative research in form of a questionnaire. The resulting model is proved and discussed later approached by a qualitative research, which will be designed as an expert discussion.
With the rise of the “Quiet Revolution” in the past years, introversion has gained significant importance on an international scale. Especially in individualistic cultures being an introvert does not fit the “Extrovert Ideal” and can lead to unpleasant situations in daily life. Introversion is a personality trait that can mainly be defined by the way a person gains its energy. While introverts gain energy in more quiet environments, the opposite is the case for extraverts. This bachelor thesis intends not only to capture the perception of introversion in the German speaking world, but the main focus is on the impact of introversion in the application process, specifically the reaction of introverts to certain personal characteristics mentioned in job advertisements. As the collected data of an online survey shows, introverts react differently to job advertisements that require characteristics involving a high degree of social interaction. While many introverts know that characteristics like the ability to communicate or work in a team appear in a high number of job advertisements for a variety of different jobs, they would apply to these positions, but given other options, they would rather choose less socially engaging positions. When communication skills are required, slightly more than half of the participants would not apply to the position. Lastly, the perception of introversion from an introvert’s view is mixed. While roughly 75% of the participants feel like introverts are more likely to be disadvantaged in the application process and slightly more than 50% replied that they would prefer to be extraverted, the other half responded that they prefer to stay the way they are, some people mentioning that they wish their skills would be appreciated more.
This essay takes a fresh look at the interactions between Germany and its halal food market by evoking the facts, challenges, and opportunities of a norm that sets the limit between lawful and unlawful. Moreover, following the steps of various conducted research papers that analyzed the halal food market in different ethnic societies, this study aims to find out some of the significant success factors within the halal supply chain management in a German business context.
The effective, long-term management of natural resource wealth represents a big challenge for extractive countries like the Republic of Chile. The blessing of commodity abundance is accompanied by a phenomenon referred to as the resource curse. The implied limited economic growth and the general tendency towards opaque, exclusive and corrupt dynamics present in the extractive business foster the necessity for a strong transparency framework.
The Extractive Industries Transparency Initiative (EITI) has dedicated its efforts to this problem and has established an international standard for data availability and civil society participation along the extractive value chain. Analyzing the effectiveness and suitability of this approach for the achievement of greater transparency in the Chilean mineral resource management, it will be found that the EITI represents the appropriate basis for enhancing commodity governance. However, it will turn out that Chile’s individual motivation and consistency are vital for the initiative’s success.
This thesis provides a general assessment of the subject. Further research would be required in order to provide a precise evaluation.
Due to changes in the labour market, the share of atypical employment in Germany has risen substantially. This has implications on the old-age provision of the persons concerned, since the German pension framework has been primarily developed for persons under standard employment. The analysis shows that the statutory pension insurance discriminates against the self employed, since their entry into the system is only provided in an atypical manner. Marginally and part time employed often fail to accumulate entitlements and thus their risk of old-age poverty is high. Moreover, the quantitative assessment of the statutory pension framework unveils that independent retirement planning is in conflict with the statutory basic income provision as it undermines individual efforts. In the light of a changing work environment and the rise of the digital economy, future trends are posing challenge on the German system. Those require reforms, in order to ensure a higher accessibility of more flexible employment forms into the statutory pension insurance as well as other types of state-subsidised retirement plans.
Global warming provokes our climate and the world how we know it today to change severely. The production of food together with its consumption is responsible for 19-29% of world’s greenhouse gas emissions caused by human activities and further rises are
expected. As a response to this phenomenon, the assessment of a product’s carbon footprint has awaken huge interest with the purpose of controlling food’s environmental impact during its life-cycle. In order to involve individuals in the target of reducing harmful emissions, besides governmental and business efforts, CO2 labels have been developed to communicate a product’s carbon footprint and enabling consumers to make more climate-friendly purchase decisions. However, it has been shown that a successful
implementation of CO2 labels on grocery products still confronts barriers from the consumer side.
For a better understanding of the meaning of mentioned labels, this thesis deepens the theoretical backgrounds of greenhouse gas emissions and the carbon footprint related to the food industry. In a second step, the acceptance and effectiveness of carbon labels on
groceries will be analysed critically by using contextual literature reviews and a case study on German purchase behaviour.
Digitalization is one of the major challenges for companies today. Well-established “traditional” companies have to adapt and develop new business models to stay competitive. Digitalization, connected services and alternative drive technologies are identified as key trends in the automotive industry. New competitors from different industry segments, e.g. IT industry, enter the automotive industry. Therefore, the automotive industry faces new challenges due to digitalization. These challenges are identified in the scope of this thesis. One major is a transformation of the classic sales process of a vehicle. Mercedes-Benz Special Trucks developed a new certified partner program. Bodybuilders, who are working with the model series Econic, can apply for the partner status.
Furthermore, Mercedes-Benz Special Trucks will launch a product information platform. Bodybuilders have the opportunity to market themselves and their products on the platform. Therefore, this thesis aims to identify the theoretical factors of the success of a digital platform and to transfer these factors to the automotive industry. Qualitative research methods were conducted to examine the practical relevance of these factors. By analyzing already existing platforms in the automotive industry, it turned out that many industry-specific success factors are already implemented. Thereby a series of recommendations for actions, regarding the design and optimization of the EconicPartner Portal, were derived.
Many articles claim that the successful management of organizational change is from utmost importance to ensure the survival and prosperity of the company in the fast moving and ever-changing business environment. There are various techniques, models and theories that were created to help companies to cope with organizational change.
This thesis aims to conduct secondary research to answer the following research questions:
1. Are change management models still relevant in the 21st century concerning their applicability and expected outcome?
2. How can the Change Management models be compared?
3. What role does leadership play in organizational change management?
Therefore, the following eight change management models are considered:
• Lewin’s Change Model
• ADKAR Model
• Kotter’s 8-Step Model
• Kübler-Ross Change Curve
• McKinsey’s 7s Model
• Nudge Theory
• Bridges Transition Model
• The Satir change management model
It can be concluded that the eight change management models are still relevant in the 21st century but the implementation must be well planned and precisely organized and implemented in a faster pace than in the past. The models can be divided into two categories - organizational and individual change management theories. Through an analysis of the findings it can be stated that good leadership of the ongoing organizational change is indispensable. There is no doubt in the fact that change management needs to be well managed but in order to be well comprehended by the employees and sustained, effective leadership is necessary. It can be summarized that effective leadership of organizational
3
change needs to combine the intellectual, spiritual, emotional and behavioral dimension with a strong focus on vision, values, corporate culture, strategy, empowerment of the employees, motivation as well as inspiration.
We are constantly surrounded by internationalization in both our professional and private lives. It is assumed that recent graduates, especially from international study programs, have a broad horizon regarding our world and that they put a lot of emphasis on living and working internationally. Besides a review of relevant literature, the author conducted qualitative interviews with international graduates to research if that assumption was true. He focused on global mobility, which was perceived to play a vital role when linking internationalization and the attractiveness of an employer. The findings from the interviews showed that aspects of internationalization such as the opportunity to work abroad or in an international environment were arguably the most important to them.
The purpose of this thesis is to give readers an understanding about internationalization and its relevant factors, the role of global mobility and how it can be used to increase a company’s attractiveness as an employer.
The Bill, Please! Households' Real Returns on Financial Assets Since the Introduction of the Euro
(2019)
Rapid changes and advancement in technology are characterized in today’s economy, which has especially changed the nature of customer service. Customers are expecting more convenience and faster service while companies cope with this demand by increasingly utilizing automation processes, such as chatbots or social bots. While chatbots and social bots have great potential to be utilized in customer service, there has been little research that describes the possible applications, customer expectations and key challenges in their implementation. This study aimed to narrow this research gap by conducting a case study at the Daimler AG in Germany. Six expert interviews were conducted at the Daimler AG and a customer survey with 46 respondents was executed to explore the applications of social bots and chatbots as well as key challenges in the implementation of chatbots. Potential applications of social bots and two utilization types of chatbots were identified. In addition, a total of 14 key challenges were explored. These challenges can be combated with 19 optimization proposals, which help ensure a successful implementation of chatbots in customer service. This thesis ends with four recommendations that can be used by future managers of bot projects. These are: Transfer information about bots to all involved parties, enhance the conversational aspect, optimize the content development and expand the bot’s abilities.
Resulting from the rapid technological advancement in the field of artificial intelligence and its implementation in the business world, intelligent systems are gradually adopted in recruitment. As this development is fast evolving and recent, there is comparatively little research about artificial intelligence in conjunction with recruitment. Hence, this thesis aims at exploring the effects of intelligent algorithms on the recruitment process and the biases involved.To investigate the topic, existing literature was analysed and primary research in form of expert interviews was conducted.The thesis describes the current state of implementation, effects on recruiters and bias as well as potential drawbacks. Overall, it was identified that artificial intelligence cannot prevent bias in personnel selection.The findings imply the need to further research the topic, particularly the implications of algorithmic bias.
Due to an increasing talent shortage, many organizations have started professionalizing their corporate approach on talent in recent years, as the contribution of talent to future corporate success is considered to be critical (cf. Michaels, Handfield-Jones & Axelrod 2001).
This thesis will explicitly address and discuss questions and problems regarding talent identification. The identification of talent in a corporate environment is of strategic significance in order to function as a solid foundation regarding matters such as succession planning and strategic staffing as well as talent and competency development as part of a strategy-driven approach on talent management.
By conducting numerous interviews regarding the current talent review process at KARL STORZ SE & Co. KG with key stakeholders, central problems have been identified and will be discussed throughout this thesis in a constructive and problem-oriented manner. Furthermore, results and findings of active participation in talent reviews as well as analysis of talent review-related data will be used as a basis for potential solution approaches.
The main findings include a lack of strategic alignment of the process with the corporate strategy, insufficient feedback and process-related transparency from the process owner as well as an imbalance of the cost-benefit ratio.
Nachhaltigkeit ist für die Gesellschaften unseres Planeten von grundlegender Bedeutung, ebenso wie Software Systeme immer mehr Teil der heutigen Gesellschaften werden. Daher gewinnt Nachhaltigkeit auch immer mehr an Relevanz im Software Engineering und es wurden erste Ansätze entwickelt, um Nachhaltigkeit bei dem Software System Design zu berücksichtigen. Dennoch bleibt es schwer die erst später eintreffenden Auswirkungen von Entscheidungen, die beim System Design getroffen werden, zu erkennen und zu bewerten. Um diese schwierige Aufgabe zu unterstützen, wird in der Keynote die Metapher „Sustainability Debt“ vorgestellt. Die Metapher hilft bei der Identifikation, Dokumentation und Kommunikation von Nachhaltigkeitsfragen im Software Engineering. Sie baut auf der bestehenden Metapher des „Technical Debt“ auf und erweitert diese um vier weitere Dimensionen der Nachhaltigkeit (individuell, sozial, ökologisch, ökonomisch). Neben der Bedeutung der Metapher Sustainability Debt und ihrer Verwendung im Software Engineering wird im Rahmen der Keynote auch darauf eingegangen wie im Software Engineering Entscheidungen getroffen werden. Da Entscheidungen im Rahmen des Sustainability Debts immer bedeuten einen Kompromiss zu schließen zwischen zeitnahen und entfernten Ergebnissen. Bei solchen intertemporalen Entscheidungen werden entfernte Ergebnisse oft als weniger bedeutsam bewertet als zeitnahe, was berücksichtigt werden muss, um eine entsprechende Entscheidungsunterstützung zur Verringerung des Sustainability Debts zu liefern.
Search engines such as Google are an important information platform for international society. By actively applying Search Engine Optimization (SEO), website operators can influence their positioning in search engines and thus increase the visibility of their website. This thesis deals with search engine optimization in the context of digital marketing. The result of this work is the structural development of a search engine optimization strategy for international websites. This strategy is not limited to specific markets or industries, but its validity is tested by applying it to the practice-oriented case study of the Spanish website of sevDesk.
First of all, an overview of the search engine as a digital channel First of all, an overview is given and its functionality and significance for digital marketing is explained. The needs of search engine users are identified by analyzing the characteristics of search queries and search intentions and then classified according to the AIDA formula into different phases of the modelled purchasing process.
In addition to the analysis of the search engine users, a closer look is taken at the specific ranking algorithm of the search engine Google, a second important component of search engine optimization. Various studies are compared in order to work out influencing factors of the ranking algorithm. These are explained in more detail in the context of the disciplines of search engine optimization. The next step is a closer look at the international context and technical and cultural peculiarities of the optimization of international websites.
In the following, strategic process flows from the existing technical literature are considered and extended to the international market under appreciation and critical consideration of the literature search. The developed strategy will be implemented using the case study of a Spanish website. The data will be collected and first results will be presented and evaluated.
The bachelor thesis 'Strategic Positioning and German market entry of ... ' deals with the development of a market entry strategy for a small start-up company in the wellness segment.....is a small but fastgrowing company that provides wood-fired wellness products for private customers.
Expansion policies and growth are important to survive in a changing competitive environment, so this work focusses on analysing the german hottub market and choosing an appropriate strategy.
The goal was to derive a good strategic position for the german market entry. Therefore the company was analysed internally and externally to find out the drivers of the industry, and which factors are critical for succeeding in the market. Different strategic approaches were compared to find out, which is the most appropritate for the company. All analysing led to a marketing mix and a milestoneplan how to implement the strategies for the german market entry. That means a well-grounded recommendation for a strategic concept can be communicated.
Die vorliegende Arbeit befasst sich mit der Steigerung der Markenbekanntheit im Körperpflegemarkt. Verschiedene Problemfaktoren erschweren kleinen Marken mit einem begrenzten Budget eine erfolgreiche Positionierung zur Steigerung der Bekanntheit in den Bereichen der Distribution und Kommunikation. Deshalb werden in dieser Arbeit verschiedene Marketingmaßnahmen, die den Erfolg einer bekannten Marke beeinflussen, aufgezeigt. Den Rahmen der Arbeit stellt die Zusammenarbeit mit dem Unternehmen MANN UND SCHRÖDER COSMETICS und der Marke VANDINI. Die Analyse der aktuellen Literatur und die Abgrenzung der zentralen Begriffe bilden die theoretische Basis der Arbeit. Bezugnehmend auf das Modell des Marketing-Mixes werden anhand der Bereiche Distribution und Kommunikation Möglichkeiten zur Steigerung der Markenbekanntheit im Körperpflegemarkt untersucht. Anwendungsbeispiele des Wettbewerbs und die empirische Erhebung Qualitativer Daten durch Experteninterviews, dienen der Erörterung spezifischer Erfolgsindikatoren zur Steigerung der Markenbekanntheit. Hierbei wird vorwiegend ein explorativer Forschungsansatz verfolgt.
Das Ergebnis sind Handlungsempfehlungen für die Marke VANDINI. Diese umfassen ausschließlich die Bereiche Distribution und Kommunikation. Eine flächendeckende Drogeriemarktdistribution und die Priorisierung von digitalen Kommunikationsmaßnahmen sind von besonderer Relevanz zur Steigerung der Bekanntheit der Marke VANDINI und stellen die Grundlage weiterer operativer Planungsprozesse des Unternehmens dar.
Entrepreneurship is being characterized by innovation and change. An entrepreneurial mindset possesses the ability to simplify business operation processes and consumer products as well as improving service features. Furthermore, entrepreneurship does not only result in economic growth and prosperity, it also accelerates and promotes research and development.
The economy as well as individuals benefit from such innovative inventiveness. Many governmental departments recognize the positive and advantageous effects and therefore want to support and stimulate entrepreneurial activities right from the outset. Therefore, governmental authorities introduced a numerous of different funding pro-grams in recent years, specifically designed for young entrepreneurs.
To enhance start-up activities and to increase the overall entrepreneurial spirit in Ger-many, universities need to expand their educational framework by one component, namely the Third Mission. Hence, universities are not only responsible to promote ed-ucation and research, but also to create an entrepreneurial culture as well as anchoring it in the educational system. The objective is to support and expedite entrepreneurship from its very beginning.
This paper aims to analyze current entrepreneurial business activities, specifically at German universities. Moreover, key success factors, for instance, state subsidy pro-grams as well as business cooperation’s will be presented and analyzed. Hence, the essential objective of this paper is to find appropriate and successful entrepreneurial approaches which are feasible at the Hochschule Furtwangen University.