Refine
Year of publication
- 2020 (230) (remove)
Document type
- Bachelor Thesis (73)
- Conference Proceeding (56)
- Article (peer-reviewed) (44)
- Other (22)
- Master's Thesis (11)
- Doctoral Thesis (8)
- Part of a Book (6)
- Contribution to a Periodical (4)
- Book (3)
- Report (2)
Language
- English (230) (remove)
Has full text
- No (230) (remove)
Keywords
- Online-Ressource (18)
- Industry 4.0 (7)
- Machine learning (5)
- China (3)
- Digital transformation (3)
- Poster (3)
- Self-perceptions of ageing (3)
- Social media (3)
- Software Package (3)
- Subjective ageing (3)
- Sustainability (3)
- Willingness to pay (3)
- Additive manufacturing (2)
- Age stereotypes (2)
- Amides (2)
- Assembly line (2)
- Blockchain (2)
- Business model (2)
- Classification (2)
- Consumer behavior (2)
- Cytotoxicity (2)
- Electrical impedance tomography (2)
- Emotional intelligence (2)
- Exercise (2)
- Force amplification mechanisms (2)
- Gas sensor (2)
- Grinding (2)
- Human factors (2)
- Human-robot collaboration (2)
- Intensive care (2)
- Kernel density (2)
- Manufacturing (2)
- Marketing (2)
- Piezoelectric actuator (2)
- Predictive maintenance (2)
- Recruiting (2)
- Reference model (2)
- Selective laser melting (2)
- Sepsis (2)
- Si3N4 (2)
- Smart contracts (2)
- Social media marketing (2)
- Surface quality (2)
- Views on ageing (2)
- Virtual reality (2)
- 2D (1)
- 3D (1)
- 3D free-forms (1)
- 45-degree head-up tilt (1)
- ABE (1)
- ADAS (1)
- AR work instruction (1)
- ARIMA (1)
- Abdominal surgery (1)
- Ablation depth (1)
- Abnormal uterine bleeding (1)
- Acceptance (1)
- Accessibility (1)
- Acute respiratory distress syndrome (1)
- Adhesion measurement (1)
- Affective forecasting (1)
- Aftercare (1)
- Ageing cognitions (1)
- Agency costs (1)
- Agility (1)
- Aging (1)
- Air trapping (1)
- Amperometric sensor (1)
- AnaCredit (1)
- Anomalieerkennung (1)
- Anomalous behaviour (1)
- Anomaly detection (1)
- Anti-incentives (1)
- Antibody response (1)
- Artificial Intelligence (1)
- Artificial intelligence (1)
- Arts/Fiction based research (1)
- Assessment (1)
- Asset value (1)
- Asthma (1)
- Atmospheric measurements (1)
- Atomic layer deposition (1)
- Atomic layer deposition (ALD) (1)
- Attitude toward own ageing (1)
- Attribute-based encryption (1)
- Audio branding (1)
- Augmentation (1)
- Augmented reality (1)
- Automotive industry (1)
- Automotive industry China (1)
- Autoregressive moving average model (1)
- B2B business (1)
- BPM body of knowledge (1)
- Bakery shop (1)
- Bangladesh (1)
- Banking (1)
- Banking business (1)
- Banking system (1)
- Basel III (1)
- Bedside-Methode (1)
- Behavioral economics (1)
- Bellow (1)
- Belts (1)
- Betulinic acid (1)
- Bioassay (1)
- Biodegradable cutlery (1)
- Biodegradable tableware (1)
- Biomedical modeling and simulation (1)
- Bioprocess (1)
- Bipolar radiofrequency endometrial ablation (1)
- Bond type (1)
- Bone (1)
- Bone QCT (1)
- Brand (1)
- Brand ambassador (1)
- Brand image (1)
- Brand perception (1)
- Breast cancer (1)
- Broadcasting (1)
- Business plan (1)
- Business process management (1)
- CEO celebrity (1)
- COVID-19 (1)
- COVID-19 pneumonia (1)
- Cancer (1)
- Cannabis (1)
- Carbon emissions (1)
- Cardiorespiratory fitness (1)
- Care sector (1)
- Celebrity-endorsed advertisement (1)
- Ceramic (1)
- Cervical spine (1)
- Change management (1)
- Characters (1)
- Cheerleader effect (1)
- Chemoresistive sensor (1)
- Chile GDP (1)
- Chinese tool industry (1)
- Chronic obstructive pulmonary disease (1)
- Chronic pain (1)
- Chronicle mining (1)
- Circular groove (1)
- Climate change (1)
- Cloud computing environment (1)
- Cognitive disabilities (1)
- Cognitive dissonance (1)
- Coils (1)
- Collaboration software (1)
- Computer vision (1)
- Constitutional undercooling (1)
- Consumer behaviour (1)
- Consumer loans (1)
- Consumer perception (1)
- Consumer psychology (1)
- Container (1)
- Container virtualization (1)
- Context-Awareness (1)
- Control strategies (1)
- Convolutional generative adversarial network (1)
- Convolutional neural network (1)
- Cooling jet (1)
- Copper electrodeposition (1)
- Corporate Valuation (1)
- Corporate vision (1)
- Corrosion (1)
- Cost structure (1)
- Coulometric sensor (1)
- Crosswalk detection (1)
- Crowdfunding (1)
- Cryogenic cooling (1)
- Cultural appropriation (1)
- Cultural frameworks (1)
- Cultural intelligence (1)
- Culture (1)
- Cultured meat (1)
- Current measurement (1)
- Current transformers (1)
- Customer experience (1)
- Customer service (1)
- DHT (1)
- Data quality management (1)
- Data science (1)
- Dataset (1)
- Debt overhang (1)
- Default mode network (1)
- Developmental science (1)
- Diagnostic pathway (1)
- Digital divide (1)
- Digital platform (1)
- Digital twin (1)
- Digitaler Zwilling (1)
- Digitized agreements (1)
- Direct writing laser (1)
- Distractor (1)
- Distributed data validation network (1)
- Docker (1)
- Driver assistance (1)
- Drug advertising (1)
- EBM (1)
- Economic development (1)
- Economical impact (1)
- Education technology (1)
- Elastography (1)
- Electric vehicle (1)
- Electrostatic actuator (1)
- Electrostatic inchworm (1)
- Emerging markets (1)
- Emotional branding (1)
- Empathy (1)
- Employee retention (1)
- Employee turnover (1)
- Employer branding (1)
- Empowerment of women (1)
- Encapsulation (1)
- End-expiratory flow (1)
- End-expiratory lung (1)
- Endoscopic video (1)
- Engineering asset management (1)
- English Premier League (1)
- Enterprise service management (1)
- Environmental awareness (1)
- Enzyme-linked immunosorbent assay (1)
- Equine-facilitated trainings (1)
- Equities (1)
- Ermüdungsbruch (1)
- Event detection (1)
- Evidential clustering (1)
- Exploratory approach (1)
- External quality assurance (1)
- F2F events (1)
- Facial attractiveness (1)
- Fashion industry (1)
- Feature extraction (1)
- Feedback (1)
- Feedback context (1)
- Feedback source (1)
- Finance (1)
- Financial Markets (1)
- Financial market (1)
- Financial system (1)
- Financialisation (1)
- Financing (1)
- Finite difference method (1)
- Finite difference time domain (FDTD) (1)
- First impressions (1)
- Flexible microelectrode arrays (Flex-MEAs) (1)
- Fluoride (1)
- Food wasting (1)
- Forecasting (1)
- Formative measurement model (1)
- Frugal innovation (1)
- Gabor-Granger pricing method (1)
- Gamification motivation (1)
- Gamification user performance (1)
- Gender differences (1)
- Gender equality (1)
- Generalist nursing education (1)
- German tool industry (1)
- Germany (1)
- Germany wealth and income (1)
- Global Mobility (1)
- Global virtual teams (1)
- Gray scale technology (1)
- Grayscale lithography (1)
- Green bonds (1)
- Green marketing (1)
- HFU Business School (1)
- HR China (1)
- HR Germany (1)
- Health care (1)
- Heart failure (1)
- Heat transfer (1)
- High-flow nasal cannula (1)
- Hochschulmarketing (1)
- Household debt (1)
- Huang-Hilbert transform (1)
- Hufschmied Zerspanungssysteme GmbH (1)
- Image classification (1)
- Immersive technologies (1)
- Immunassay (1)
- Immunity (1)
- Impedance (1)
- Inchworm motor (1)
- Income (1)
- Influencer marketing (1)
- Information asymmetry (1)
- Infrastructure investments (1)
- Innovation (1)
- Innovation process (1)
- Intellectual disabilities (1)
- Intercultural Management (1)
- Intercultural interactions (1)
- Intercultural relationship (1)
- Intercultural studies (1)
- Interest coverage ratio (1)
- Interest rate (1)
- Interference (1)
- International career (1)
- International experiences (1)
- Intrinsic positive end-expiratory pressure (1)
- Investing (1)
- IoT (1)
- Iraq (1)
- Isoquinoline (1)
- Job satisfaction (1)
- Knowledge improvement (1)
- LSI (1)
- LSTM (1)
- Labels (1)
- Lane detection (1)
- Laser (1)
- Laser focus point (1)
- Latex (1)
- Leadership (1)
- Leadership training (1)
- Learning styles (1)
- Legalization (1)
- Levonorgestrel intrauterine system (1)
- Life insurance (1)
- Lifespan development (1)
- LinkedIn (1)
- Lithium market (1)
- Long-distance trade (1)
- Long-term assignments (1)
- Long-term care (1)
- Loyalty (1)
- Lung mechanics (1)
- Lung nodule (1)
- Luxury brand (1)
- Macroprudential measures (1)
- Maintenance (1)
- Manufacturing process (1)
- Market analysis (1)
- Marketingstrategie (1)
- Maschinelles Lernen (1)
- Mass spectrometry (1)
- Meat substitutes (1)
- Mechanical ventilation (1)
- Medical devices (1)
- Medication (1)
- Membership (1)
- Mental health (1)
- Mental simulation (1)
- Mental workload (1)
- Meta-analysis (1)
- Methoxyflurane (1)
- Micro milling (1)
- Micro-grinding (1)
- Microfinance (1)
- Microstructure (1)
- Microwave imaging (1)
- Migrant voting rights (1)
- Migration (1)
- Misclassification bias (1)
- Mixed-methods (1)
- Model (1)
- Model-based methods (1)
- Momentum strategies (1)
- Monitoring (1)
- Mouse (1)
- Multiple degree of freedom actuator (1)
- Muscle tension (1)
- Myocardial Infarction (1)
- Myocardial infarction (1)
- N-oxide (1)
- NGO trust (1)
- NILM (1)
- Narrative Non-Fiction (1)
- Narrative öffentliche Soziologie (1)
- Narrativität (1)
- Negative interest rate (1)
- Neural network (1)
- NeuroPricing (1)
- Neurofinance (1)
- Neuromarketing (1)
- Neuronale Netze (1)
- Nonintrusive load monitoring (1)
- Nonprofit organizations (1)
- NovaSure endometrial ablation (1)
- Nudging (1)
- Numerical modeling (1)
- OTA (1)
- Occupational exposure (1)
- Occupational risk (1)
- Oleanolic acid (1)
- Onboarding (1)
- Online business (1)
- Ontologies (1)
- Operator training simulator (1)
- Optical fiber sensors (1)
- Optical fibers (1)
- Optical sensors (1)
- Organizational structure (1)
- Osteoporosis (1)
- P2P (1)
- P2P communication (1)
- Participative change management (1)
- Particle measurements (1)
- Passivation (1)
- Patent (1)
- Pay-to-quit incentives (1)
- Pension planning (1)
- People analytics (1)
- Performance appraisal systems (1)
- Performance evaluation (1)
- Personal branding (1)
- Personal marketing strategy (1)
- Personalised care (1)
- Phantoms (1)
- Pharmaceutical industry (1)
- Pharmacotherapy (1)
- Picosecond laser single point ablation (1)
- Platanic acid (1)
- Polyether ether ketone (PEEK) (1)
- Polyimide (1)
- Polyimides (1)
- Polyisoprene (1)
- Porter five forces (1)
- Postmenopausal (1)
- Potentiodynamic polarization (1)
- Power engineering (1)
- Prediction (1)
- Presence (1)
- Pressure (1)
- Pressure-controlled ventilation (1)
- Privacy preserving communication (1)
- Privacy protection (1)
- Process re-engineering (1)
- Product branding (1)
- Product design (1)
- Product development (1)
- Prospect theory (1)
- Quality control (1)
- Quantitative & qualitative methods (1)
- Quantitative forecasting methods (1)
- Reactive ion etching (1)
- Recession (1)
- Recruitment maneuvers (1)
- Registered cooperatives (1)
- Regression forecasting (1)
- Regulatory requirements (1)
- Requirements (1)
- Requirements engineering (1)
- Research design (1)
- Research discourses (1)
- Resource Discovery (1)
- Respiratory mechanics (1)
- Responsibilites (1)
- Retail store support (1)
- Retailer format (1)
- Revenue forecasting (1)
- Road segmentation (1)
- Robot recruiting (1)
- Roles (1)
- SERVQUAL (1)
- SWRL rules (1)
- Sarcopenia (1)
- Satisfaction (1)
- Scratch test (1)
- Second screen marketing (1)
- Secondary prevention (1)
- Securities market (1)
- Security monitoring (1)
- Seedless electroplating (1)
- Self-disclosure (1)
- Self-efficacy (1)
- Self-marketing (1)
- Self-promotion (1)
- Selling price (1)
- Semantics (1)
- Sensor fusion (1)
- Sepsis score (1)
- Serum fluoride (1)
- Service design (1)
- Service prototyping (1)
- Service technician (1)
- Shear modulus (1)
- Shear-wave elastography (1)
- Signal analysis (1)
- Silicon (1)
- Silicon plating (1)
- Simulation (1)
- Smart grid (1)
- Smart meter (1)
- Smart mobility (1)
- Smartwatch (1)
- SnO2 (1)
- Social cognitive theory (1)
- Social identity (1)
- Social identity theory (1)
- Social intelligence (1)
- Social media campaign (1)
- Social mobile banking (1)
- Social networks (1)
- Social perception (1)
- Social value (1)
- Socially responsible investing (1)
- Socio-technical environments (1)
- Socio-technical systems (1)
- Sociotechnical system (1)
- Software (1)
- Software Companies (1)
- Software engineering (1)
- Software implementation (1)
- Spain (1)
- Specific cutting energy (1)
- Spending behavior (1)
- Spirometry (1)
- Spontaneous breathing (1)
- Standardization (1)
- Steel surface damage (1)
- Stick slip motor (1)
- Stock exchange (1)
- Stock market (1)
- Storytelling (1)
- Stress (1)
- Stress am Arbeitsplatz (1)
- Subjective age (1)
- Substrates (1)
- Surface treatment (1)
- Surgical tool detection (1)
- Sustainable business models (1)
- Sustainable consumption (1)
- Sustainable development (1)
- Sustainable finance (1)
- Sustainable management (1)
- Sustainable migration (1)
- Sustainable migration policy (1)
- System call tracing (1)
- Tech industry (1)
- Technical communication (1)
- Technology adption (1)
- Technology services (1)
- Temperature (1)
- Thai-German team (1)
- Thermodynamics (1)
- Thorax (1)
- Tidal breathing (1)
- Tidal volume measurement (1)
- Time constant (1)
- Time series analysis (1)
- Titanium alloys (1)
- Tool loading (1)
- Tool microtopography (1)
- Tool specification (1)
- Touch user interface (1)
- Touchless user interface (1)
- Training (1)
- Trait judgements (1)
- Transportation (1)
- Travel Agencies (1)
- Travel and tourism industry (1)
- Trend analysis (1)
- Ultra-wideband (UWB) (1)
- Ultrasound (1)
- Ultrasound shear wave elastography (1)
- Uncanny valley (1)
- Under-water laser-machining (1)
- Ursolic acid (1)
- User experience (1)
- Validierung Medizinprodukte (1)
- Virtual congresses (1)
- Virtual patients (1)
- Vision statements (1)
- Visionary leadership (1)
- Visually impaired (1)
- Voice user interface (1)
- Vortrag (1)
- Water vapor (1)
- Wealth (1)
- Wearable (1)
- Wearables (1)
- Working environment (1)
- Working out loud (1)
- Workplace stress (1)
- Young professional (1)
- Zombie (1)
- eCommerce (1)
- mHealth (1)
- van Westendorp PSM (1)
Oxygen Therapy Delivery and Body Position Effects Measured With Electrical Impedance Tomography
(2020)
Iraq offers the two extremes: It is extremely rich on everything from history, people, water, culture and natural resources, and it is extremely instable. Both factors offer the perfect working atmosphere for someone loving risk, challenging danger and wanting to change something on big scale. Having the comfort of living in Germany and writing my Thesis, it allowed me to analyze the following research question: “Is working in Iraq, despite the circumstances, possible?” The answer to this question cannot be black and white. It needs a 360 degree analysis including the political situation, the legal situation, the security situation and many other factors that influence “working in Iraq”.
This Bachelor Thesis therefore moves from broad to specific. First, Iraq is being split up and the specific parts are being described. This serves the intention to clarify how difficult the situation in Iraq is. Then, an outlook on the coming months is given according to my own opinion. Going from Iraq to Italy and back intensifies the view on what was done elsewhere to overcome the “postwar status” and tries to find parallels. Going from broad to specific, the example of a planned German Bakery Shop in Nasiriya allows measuring the ability to work in Iraq on a real example. Therefore, the a Business Plan was conducted. In order to understand if such Business Plan can be applied, interviews were conducted. The interviewees are Samer and Hadeel, a restaurant owner in Nasiriya and a lawyer in Baghdad and Amman (Jordan). 19 questions were asked, summing up the issues discussed in the Bachelor Thesis and giving a clear picture what someone has to deal with when working in Iraq. The result is that working in Iraq as a German graduate is possible.
Concluding, working anywhere around the world is possible as long as someone prepares sufficiently. Personally I decided against opening a German Bakery Shop in Iraq because of several reasons which have nothing to do with the possibility of working in Iraq or not.
Passivated electrode side walls by atomic layer deposition on flexible polyimide based samples
(2020)
Notions of "coronavirus" from the perspective of a clinical immunologist and medical historian
(2020)
The understanding of what lies behind actions and how our mind functions is the basic requirement for effective and successful intercultural teamwork, management and leadership.
While the literature acknowledges the importance of cultural differences in influencing teamwork and management, it ignores differences in cognitive processes, that can influence how attitudes are developed and behaviors are manifested in local environments.
With this in mind, this paper examines the different learning styles, which are the foundation of thinking patterns, problem-solving methods and working styles of Chinese and German employees at IMS Gear. To get a better understanding of how the members of each culture approach a project, a project planning observation is conducted and the findings are compared.
Based on the results, different leadership styles are suggested.
The digital transformation of companies is expected to increase the digital interconnection between different companies to develop optimized, customized, hybrid business models. These cross-company business models require secure, reliable, and traceable logging and monitoring of contractually agreed information sharing between machine tools, operators, and service providers. This paper discusses how the major requirements for building hybrid business models can be tackled by the blockchain for building a chain of trust and smart contracts for digitized contracts. A machine maintenance use case is used to discuss the readiness of smart contracts for the automation of workflows defined in contracts. Furthermore, it is shown that the number of failures is significantly improved by using these contracts and a blockchain.
Machine learning applications, like machine condition monitoring, predictive maintenance, and others, become a state of the art in Industry 4.0. One of many machine learning algorithms are decision trees for the decision-making process. A new approach for creating distributed decision trees, called node based parallelization, is presented. It allows data to be classified through a network of industrial devices. Each industrial device is responsible for a single classification rule. Also, nodes that react incorrectly, for example, due to an attack, are taken into account using a variety of methods to remain the decision-making process correct and robust.
This thesis explores the emerging phenomenon of second screen marketing, by providing a holistic view on this topic. The first part presents an extensive literature review, approaching second screen marketing from an advertiser’s view. Second screening and user groups are defined and common second screen measures are presented and evaluated.
The second part examines the consumer’s perception of a brand using second screen marketing, comparing two age groups (18 to 30 years and 50 to 62 years). Brand perception is measured following suggestions from Low and Lamb Jr. (2000), using a three-dimensional construct consisting of brand attitude, brand image and perceived quality. Main findings entail, that younger audiences perceive a brand using second screen marketing significantly more positive than the older generation. While perceived quality for both age groups is evaluated neutrally, brand image and brand attitude scores show more extreme values. This is relevant for advertisers, as indications about potential target groups, content creation and success of marketing campaigns can be derived: Especially younger consumers are potential target groups and perceive second screen marketing as modern and innovative, but dishonest. Concerning content, strong implications about quality, an uniform brand image and the communication of trustworthiness should be a focus to marketers.
Digital Transformation is gradually changing the ways of operating the business. With the advancements and innovations in technology and changing customer preferences, it is essential to adapt to these changes. Digital transformation has the capability to impact nearly every line of business but one of the most significant impact is on Customer Experience. Embracing new technology and processes provides opportunity to create better experience for customers by focussing on automation, self-service, value, quality, customer expectations etc. Advanced systems or solutions that fulfil these requirements can be incorporated in the technology and process landscape of an organization who is supporting customers. This thesis aims at conceptually integrating the Customer Service and Retail Store Support processes at HUGO BOSS into the new Enterprise Service Management (ESM) tool which will in turn drive the digital transformation at HUGO BOSS. Moreover, the purpose of the study is to provide a recommendation if the new ESM tool can replace the existing Retail & Customer Care ticketing tool, thus enabling the Retail & Customer Care team and their respective processes to be fully onboarded and implemented in future into the new tool. This thesis is a qualitative research. At first, qualitative data about the existing ticketing tools used to provide customer service and retail store support is gathered through secondary data collection methods. Secondly, in-depth semi structured interviews with nine respondents from Retail & Customer Care team and IT Support teams were conducted to collect their feedback and analyse the benefits and drawbacks of these tools. Next, the thesis introduces the new ESM tool followed by its evaluation using Fit-Gap Analysis method. Further, the thesis includes the concept of ideal customer service and retail store support processes to be supported by the new tool using process flowcharts. In conclusion, the results of the thesis are presented based on which a future recommendation is provided.
Successful employee retention remains one of the most critical issues in human resource management. Various retention strategies have been proposed, examined, and empirically tested for centuries to retain valued employees. This research proposes a psychological explanation on the effectiveness of so-called pay-to-quit incentives and hypothesizes that such anti-incentives might be more beneficial than traditional incentives with regards to employee retention. Cognitive Dissonance Theory, Prospect Theory, and Social Identity Theory help to illustrate the underlying psychological mechanisms of pay-to-quit incentives and their impact on choice, attitudes, cognitions, and behavior.
Artificial Intelligence (AI) is often said to increase efficiency which is why it is especially interesting to companies seeking possibilities to improve existing processes. Consequently, this thesis, written in cooperation with the Corporate Communications and Marketing / Public Affairs department at Marquardt GmbH, explores opportunities in this field by determining prerequisites that should be met when considering working with AI as well as risks that should be taken care of. In order to determine the department’s level and progress in the field of AI, the employees involved in the existing tasks and processes completed a questionnaire, resulting in the department being at the lowest level. Moreover, providers of tools within the fields of social bots, document classification, content marketing, media planning and sentiment analysis are compared with the help of utility analyses, allowing for a recommendation regarding what the next steps of the department should be. The fields were chosen premised on the emplyoees’ current tasks while information required for the analyses was obtained by contacting the providers as well as their websites. Based on findings of the thesis, the department is recommended not to follow the trend of AI immediately as the effort required would be disproportionate to the return.
A response to the Global Financial Crisis was the introduction of the Basel III regulatory requirements. The newly adapted Basel accord should incorporate lessons learned such as the need for counteracting the procyclicality of the previous Basel II regulation and the missing liquidity and leverage standards. Spain, however, had already implemented a countercyclical macroprudential instrument as well as granular credit register, for monitoring unfavourable credit developments before this regulation and was still not able to mitigate the double-tip recession that started in 2008.
Therefore, this thesis discusses the financial stability protection potential of macroprudential instruments like the ones implemented with Basel III and macroprudential statistic such as the new credit register AnaCredit. Spain has been taken as an empirical example for examining the instruments’ efficiency due to the pioneering steps towards macroprudential measures.
The results show that Spain had already implemented very useful measures which definitely have the potential of contributing to financial soundness. The amendment to the efficiency of these measures is the prerequisite of continuous improvement and complementary policy actions. Otherwise excessive credit growth developments, which can initiate financial instability, cannot be detected or controlled sufficiently as it was the case in Spain.
The limitation to this analysis is the need for further observation of the developments in the Euro system. This is important especially for the Liquidity and Leverage components of Basel III, as there have not been similar measures implemented in Spain. In the future it has to be monitored if the Basel III instruments and AnaCredit actually detect the vulnerabilities before a systemic collapse or whether the financial development of the countries remains similar to the Spanish development.
Vision statements are one powerful tool in visionary leadership that have to be communicated regularly in order to create purpose for employees. In the past decades, it was underestimated to achieve a greater understanding for a collective sense of purpose that is equally understood by many employees to increase organizational performance and especially coordination of work. To examine the role of values and mental imagery within vision statements, the concepts are more closely elaborated to develop more certainty in creating the right vision. Additionally, an archival study from the medical sector is portrayed which included vision statements and other performance relevant data of 151 hospitals in the US. The researchers found evidence for a strong interaction and imagery effect when four or fewer values were used within vision statements. The interaction resulted in a higher performance and work coordination of the organization and therefore functions as evidence for a shared sense of purpose. Besides, many leaders rather provide conceptual visions and communicate several values that distort the effect of vision imagery and decrease a collective sense of purpose.
Games are characterized above all by the fact that players naturally show a very high willingness to play. By using Gamification, one attempts to transfer this high motivational potential to other contexts by integrating elements of a game in a non-playing situation.
This bachelor thesis deals with the research question of how Gamification can influence the motivation and performance of users. It discusses how a gamified system must be designed in order to get the best possible benefit. Furthermore, the risks of Gamification are named and measures to reduce these risks are mentioned.
The methodology used is a literature search in which Gamification and its components are first defined, followed by a definition of motivation and performance. Furthermore, typically used game elements are presented and their effects are explained. Gamification is categorized according to two different approaches, differentiating between various types of Gamification. In order to explain the motivational effect, various psychological motivation theories are presented. The focus is on the self-determination theory according to Deci and Ryan, where the fulfilment of the needs of competence, autonomy and social relatedness are crucial for the emergence and maintenance of motivation. This theory is also used to understand performance improvements.
By presenting practical experiments in which Gamification systems have been developed, it becomes apparent that Gamification can have positive effects on the motivation and performance of users, provided that the basic psychological needs mentioned above are addressed. However, negative effects and various risks that Gamification can entail were also identified. For example, the ability to work in a team, the self confidence of the users, and the quality of the work can suffer if Gamification is implemented incorrectly.
For future research, it is essential to focus more on the interaction of different game elements, to differentiate between the quantity and quality of the achieved results, and to observe the long-term effects of a gamified system.
Since the introduction of the concept of Emotional intelligence (EI), there has been affective turbulence in the past decades in the scientific community. The interest in the concept has been growing since the popularization of it in 1995 by Goleman (Goleman, 1995). It has been claimed to be a new way to success, as it was being linked to performance, job satisfaction, many other work-related constructs (Wong & Law, 2002; Bozionelos & Singh 2017; Miao et al., 2018; Prentice, 2016) and even health-related benefits (Goleman, 2020).
On the other side, the concept of Social Intelligence (SI), which was first introduced and used by Thorndike in 1920, has been around in the scientific community for quite some time as well. It is known for reducing conflict, creating collaborations and mobilizing people towards a common goal (Albrecht, 2005).
There has been a perplexing use of them in the field of research. Therefore, the purpose of this thesis is to examine conceptual issues as the similarities and differences between the two constructs and drawing a clear line between the two. A theoretical review has been conducted for independently understanding each concept. Different conceptual models have been analyzed for differences and similarities, in terms of definition, use, skill, problem-solving area, depth of the construct and aim of reasoning. The conceptual analysis shows there are some distinct differences. In addition to that, the results indicate that both concepts are multidimensional, overlapping and interdependent.
The interest in topics such as understanding the communication between product design and customer has increased dramatically in recent years. Researchers have been dedicated to understanding more of product design, its dimensions and the consumer perception of it.
The spirits industry competition is dominating in the alcoholic beverages, and the second largest spirit which has a highly competitive market, is vodka. Companies are struggling to stand out from the competition and grab the consumer attention. The following study will explore the aesthetic and symbolic dimensions of a product design and it will show how the design of the vodka bottles is communicating with the consumer. The research questions that are going to be explored are: Which parts of the aesthetic dimension are positively influencing the consumer and how does the consumer perceive the bottle shape when there is no brand influence?
In answering these questions, a secondary data has been reviewed and a questionnaire has been developed where participants will be answering attitudinal questions, open-ended questions and picture choice questions. The questionnaire has been completed from a random sample group of 92 participants of whom mostly are students.
The findings of the questionnaire indicate that angular shape and thin body of a vodka bottle are most positively appraised by the customer. In combination with a bright colour, the bottle express feelings of excitement and elegance. However, the questionnaire has been conducted with no brand logos, shapes or descriptions, and consumers still have found similarities in the shapes because of the strong influence of some world-famous brands.
This research shows that consumers are affected of how a product is designed and, that certain shapes and colours do not seem to be an option for a vodka bottle. The findings in this study are important, because a better understanding of colour-shape composition could potentially improve vodka company’s marketing strategy.
A growing population, climate change, animal welfare and health concerns are issues with increasing relevance. They draw attention to new technologies that focus on more sustainable and healthier solutions. This thesis analyses the market of meat substitutes with the aim of getting a deeper understanding of the market drivers, what contributes to consumer acceptance and a successful market positioning. The focus lies on the factors that make meat substitutes successful alternatives in Germany.
The research includes previous literature, expert interviews and a marketing mix analysis. The secondary literature is used to introduce the topic, to analyse the market drivers and to gain insights into consumer food choice behaviour, whereas the expert interviews focus on market assessment and effective company positioning. The marketing-mix analysis is conducted on the basis of purchased meat substitute products which are compared to regular meat products. The researcher included a place analysis that takes the entire German market into account, as well as a promotional analysis that highlights effective marketing strategies.
Based on the findings of the thesis, it can be concluded that animal welfare, sustainability and health trends are major drivers of meat substitutes. The market is expanding and has great future potential. However, large scale consumer acceptance is highly dependent on the preferred sensory properties such as authentic taste and texture, as well as a product variety that meets German consumer preferences. All in all, the promotion of meat replacement products should focus on a combination of benefits that include both functional and emotional aspects.
Digital innovations and the opportunity to create new service-oriented business models are shaping the German power tools industry. Companies, such as Robert Bosch Power Tools GmbH strive for further differentiation and competitive advantage, as from a product-perspective the market seems to be saturated. The digital ecosystem Bosch PRO360, launched in May 2020, has high growth potential and should provide a solid basis for further digital offerings to professional craftsmen in the industry. A significant number of innovative product and service ideas, which can be integrated into PRO360 are present. Specifically, the selection of promising ideas represents a considerable challenge for innovators, thus, requires appropriate idea evaluation tools and techniques.
The aim of this thesis is to create a criteria catalogue with weighted criteria and the allocation of corresponding scale values serving as a supportive tool regarding idea evaluation procedures. To this end, a detailed literature review and analysis was executed. To gain validated conclusions of the catalogue, its application in practice was tested during five semi-structured interviews with customers of Robert Bosch Power Tools GmbH.
Results demonstrate that a standardised evaluation framework is beneficial to evaluators and, thus, should be retained for future reference. The developed framework provides clarity, transparency and security not only regarding the idea selection and decision-making process but also beyond, as it allows post-decision reviews, continuous improvement and adaption. Concerning the early stage of the project, this framework can be taken as a guidepost and support to taking the first steps towards the creation of new business models.
In recent years, the topics of new work and agile practices have received growing at-tention. The concept and mindset Working Out Loud are embedded in this field. It is described by five practices and attitudes being visible work, relationships, leading with generosity, purposeful discovery, and having a growth mindset.
The present study attempts to evaluate whether it holds that this concept is predomi-nantly adopted by employees in hierarchical companies. The underlying assumption is that employees in hierarchical settings are deprived of a sense of self-efficacy which they gain by applying Working Out Loud. The results and conclusions are based on a combination of the findings of existing academic literature and the outcomes of con-ducted interviews with Working Out Loud promoters. As the concept Working Out Loud is not yet scientifically proven, the interviews are particularly important to draw relevant conclusions. For this purpose, employees were asked questions aiming at de-fining the present organizational structure in their companies and the underlying rea-sons for them engaging in Working Out Loud practices.
The conducted interviews and analyses yielded the result that employees tend to adopt Working Out Loud practices due to an underlying missing sense of self-efficacy, among other reasons. It could be shown that although not previously selected, the in-terview sample of Working Out Loud promoters appeared to be predominantly posi-tioned in hierarchical structures. Whether this proves the hypothesis right or whether the benefit and visible change in a hierarchical context is higher than in an agile one, needs to be further analyzed in future research.
In recent decades, the topic of increasing wealth and income inequalities has received growing attention in research. The focus was frequently placed on examining past developments and influencing factors, which might have produced the present distributions.
This thesis attempts to summarize the effects of past developments and tendencies on the distribution of income and wealth of households based on the findings of existing academic literature. An understanding of the underlying forces is particularly important to respond correctly and effectively to rising inequality. In addition, this thesis aims at presenting the distribution of income and wealth in the euro area with respect to similarities and differences across euro area countries. For this purpose, data provided through the Household Finance and Consumption Survey has been used. Furthermore, the observations have been compared to corresponding data on income and wealth distributions in the United States, allowing for a better assessment of the circumstances in the euro area. The Federal Reserve Board and the U.S. Census Bureau published data on household wealth and income in the United States, which has been utilized in this thesis. The observed points in time are 2010 and 2014.
The conducted investigations and analyses yielded the result that relevant developments have been the process of globalization, the technological advancement, the evolution of labour markets, the growing importance of capital, the changes in governmental policies and societal developments. Furthermore, it could be shown that both income and wealth tend to be unequally distributed within and between euro area countries. In fact, wealth appeared to be much more concentrated than income. Large heterogeneity across countries was detected. Nevertheless, the degree of inequality is less severe than the one observed in the United States.
The rapid development of digital technologies has stimulated the shift from real life interaction to online communication. Internet audience is rapidly growing every day, while cost of reaching it is remains affordable.
Transformational changes in business environments, skills and cultures have led to the shift from product-based to knowledge-based economies.
New models of employment are getting more and more common, non-standardized employment has risen. The work lifecycle is changing. Instead of linear pattern— education, work, and retirement— there is a move to “cyclic life plans,” with periods of education, work and recreation overlapped and interspersed across a lifetime. This trend challenges standardized career paths, development programs and incentive systems. “Employee consumerism” is rising, especially for those with in-demand skills and experience.
All the above trends in global economy bring a new challenge for the individuals who want to succeed in their careers and personal development. This challenge is decent self-promotion on a labor market, which can be achieved by using efficient self-marketing channels and tools, in particular online.
The goal of this thesis is to evaluate the impact the choice of registered cooperatives as legal form for start-ups can have on the success of crowdfunding campaigns regarding information asymmetry and agency costs. The theoretical analysis argues that due to the reduction of information asymmetry between founders and contributors, agency costs should be reduced,and success of their crowdfunding campaigns should be more likely. This result is confirmed with some caveats with the help of expert interviews. In conclusion, only companies that aim for additional benefits of registered cooperatives are eligible to be founded as registered cooperatives in order to decrease information asymmetry and increase chances of success in crowdfunding.
Throughout the paper, the different concepts are applied to the practical example of the founding process of a social start-up, the Zeitcafé Freiburg, which results in the recommendation of registered cooperatives as legal form and crowdfunding as one source of capital.
In the past years, the German pension system has been experiencing severe pressure. Demographic changes and the resulting implications for the German labor market have forced various pension reforms and reduced overall pension benefits.
In recent years, researchers have developed various approaches to improve retirement schemes around the world. Apart from pension reforms, many of those approaches are based on recent findings within behavioral science – namely the nudge theory, which briefly stated holds that behavior of individuals can be influenced in a positive way without restricting freedom of choice. Within this thesis, findings and approaches have been applied to various parts of the German pension system, giving suggestions on how to overcome issues of insufficient participation and savings and unfavorable investments.
Next to the hypothetical benefit of applying nudging to the German pension system, the approaches are discussed with perspective to their controversy. In the context of cultural research, theoretical and practical approaches are assessed for applicability in Germany. Although they might provide a foundation for improvement, the approaches are critically examined regarding their acceptance and effectiveness within the German culture.
Despite the fact, that women’s underrepresentation in finance is tried to be encountered by legal regulations, little research has been conducted on why most women still decide to not pursue a career in finance. Thus, finance currently remains to be a male-dominating sector. However, which potential consequences homogeneous versus heterogenous groups in finance have on the success of financial decision-making results in companies in the long term is still little studied. According to this research gap, this thesis sets out to research the cause of gender imbalance as well as the impact of the perception of gender differences in finance from a neuroscientific perspective.
First, it is examined whether distinct biological factors in men and women lead to different interests, skills, and abilities that explain a superior natural suitability to perform in finance. Further, it is discussed how the brain processes financial decisions and which internal- as well as external factors impact decision-making. This will be set in context with major findings from psychologist Iain McGilchrist and his hemispheres-approach, and Daniel Kahnemann and his dual-process theory. Further, it is investigated how particularly women respond to stereotype-threat, applying the latest theories by neuroscientist Gina Rippon, and how this influences women’s ability to perform in the financial sector. According to this, it is explained how deep-rooted gender roles, stereotyping and unconscious biases lead to self-fulfilling prophecies in performance, and thus, restrain the advancement of gender diversity in finance. Finally, it is researched in what way homogenous groups in finance are susceptible to overconfidence and groupthink and to what extend enhancing gender diversity can improve financial decision-making. According to this, neuroscientific strategies that counteract unconscious biases and irrational decision-making in finance are discussed.
This thesis deals with the marketing of today and its benefits for companies and universities. The focus is on the recruitment of students at universities through the business platform LinkedIn. The tools offered by LinkedIn will be presented and the purpose for which they are beneficial will be determined. Surveys are used to clarify questions about the use of social networks for different activities. In addition, it will be worked out why students choose a university and how LinkedIn fosters this. These findings are then translated into marketing measures for the HFU Business School in Villingen-Schwenningen.
While corporate valuation is among the most applied tools in today's corporate finance, there are several approaches and methods to valuation, which differ regarding structure, value drivers and their need for supplementing data. In this paper, four valuation methods for public-traded companies are examined. The aim is to determine, if it is possible to achieve superior valuation results when the choice of the valuation method is based on recommendations made in literature and the analysis of the target companies characteristics, profile and fundamentals. For a selected set of six public-traded German software companies the four valuation methods are applied in order to test the assumptions. Based on the analysis, the results suggest that superior valuation outcomes can be obtained by choosing the valuation method in accordance with the recommendations made in literature and the target company's profile and financials. Furthermore, implied multiples and DCF stand out as valuation methods that worked best for the majority of the six German software companies.
„We are not thinking machines that feel, we are feeling machines that think.” (A.R. Damasio). This quote from famous neuroscientist Antonio R. Damasio illustrates the significant role emotions play in human perception, behavior and decision making. Marketers in Business-to-Consumer and Business-to-Business sectors increasingly realize that establishing an emotional connection with the company’s or brand’s target group is crucial to aid differentiation, competitiveness and awareness. Especially in highly competitive environments it is important to find ways to connect more closely with the target groups. KLS Martin Group, a medical technology company based in Tuttlingen, Germany, strives to strengthen its brand awareness through Audio Branding and Influencer Marketing and thereby adding an emotional value to the brand. Hence, this bachelor thesis investigates how these two concepts can contribute to this ambition. An empirical qualitative study has been conducted with eight cases to examine the concept of Audio Branding and nine cases regarding the topic of Influencer Marketing as tools to emotionalize the brand and to find out how they can support awareness-raising endeavors. This thesis reveals and illustrates frameworks, emphasizing the dimensions of acceptance, identifiability, continuity and adaptability for Audio Branding and the 4-C framework including the elements credibility, content communication, closeness and control. Further, practical approaches regarding the implementation of Audio Branding and Influencer Marketing in the context of emotions at KLS Martin Group are expounded.
The thesis emphasizes on the scale of production and waste of plastics, market share of single use plastics and attempts to find alternatives to one of the most problematic single use plastic marine litter items – single use plastic tableware and cutlery. The thesis is further narrowed to one of the Biodegradable tableware and cutlery BIOTREM from Poland that produces single use or disposable tableware and cutlery with the raw materials wheat bran and bioplastics PLA.
A study involved in the internationalization of BIOTREM is carried out based on the guidelines and principles of Global Marketing by Hollensen (2014). The study includes the important steps in internationalization process such as decision whether to internationalize, factors affecting internationalization, internationalization models suitable for BIOTREM.
Germany is considered as a hypothetical target market for the expansion of BIOTREM and the challenges for internationalization to Germany is analyzed with the help of Porter’s Five Force framework and SWOT Analysis. Further, various types of entry modes and factors that would influence the strategy for BIOTREM’s entry into German Market are studied and the suitable options are recommended.
A few recommendations w.r.t elements of marketing mix – product, place and promotions are suggested and also included are the general recommendations regarding company’s website contents. A recommendation is made on new form of crowd funding option – Security Token Offerings (STO’s) for BIOTREM expansion plan.
Finally, it is concluded with enlisting the answers found for the research questions and the message on taking responsibility for single use plastic pollution problem.
In the past decade the world saw an unprecedented economic boom followed by a similar bust. Most economies are still recovering and some experiencing sluggish growth. Various reasons have surfaced as to the cause of this economic boom. However, this paper explores the build-up of excessive debt as a result of financial development in spurring up the economy. This paper identified that the financial deepening coupled with other macro-economic factors have expanded credit in the economy. All sectors accumulated high levels of debt. As part of this study, an analysis of household debt was carried out, using a dataset of 30 European countries in order to ascertain determinants of debt. The results showed that household debt has a statistically significant positive correlation with Gross Domestic Production per capita and Life Expectancy at Birth. Additionally, Gross Savings and Gross Domestic Savings also had a positive correlation. This paper concludes by submitting that financial development should be reset to what it was best at doing in the first place, that is intermediation of finance so that efficiency of investment can be improved. Hence economic development.
Sustainable product offerings in food retailing have been increasing in the last years, making their way from specialized stores to mainstream food retail stores. It is the case of Germany in which sustainable food products are found in many retailing channels, even discounters. Many pieces of research have been focusing on the bio- and fair-trade labels effect on consumers' behavior, and increased interest has been put in the effect it has regarding WTP towards food products. These studies tend to conclude in a higher WTP towards sustainable labeled food products. However, the studies focus only on the valuation of the product qualities and leave the retailer format aside, which is the location where the product and the labels are being displayed and evaluated by the customer. This research will focus on assessing if the retailer format influences consumers WTP towards bio and fair-trade labels in the German food retail market. In total, 400 randomly selected participants answered one of four surveys regarding WTP towards food products in different retailer formats. Two retailer formats are considered discounters and supermarkets. This research analyses if the labels are performing adequately throughout all food retailing formats in order to provide valuable information for the future of sustainable consumption and regulation. In the end, we cannot conclude a statistically significant difference through the analysis of variance of the means of the label performance in both retailer formats.
The research analyses current literature and available data on the lithium market, an analysis of the environment, particularly the surge in demand for the metal for the production of lithium-ion batteries, evaluates the potential for a significant rise in production for the metal throughout years 2020 to 2030 among many competing countries. The focus of the research is set on predicting the contributions to the GDP of Chile derived from future lithium compound exports in the timespan between years 2020 to 2030 via multiple linear regression. The results of the study estimate contribution values to increase by 291% by 2030 and find a high degree of statistical relevance for lithium prices and battery electric vehicles in use in the production of lithium.
The following thesis examines the role of drug advertising in the United States. It takes a theoretical approach to explore the relationship between drug sales and the corresponding advertising and their perception, effects and implications on the public by focusing on the opioid crisis in the United States. In order to assess the effectiveness of drug advertising, the theoretical hierarchical framework by Robert J. Lavidge and A Steiner was utilized as it provides a straight-forward and frequently applied model to examine the workings of advertising in general.
The thesis’s conclusions give a synopsis of the results both for drug advertising and its effects on sales, as well as the implications drug advertising can entail as demonstrated in the case of the opioid crisis.
Common problems that urbanized areas have to face are an increase in accidents, air and noise pollution, traffic jams, lower road security and reduced available space. The increased amount of carbon emissions (CO2) is creating severe consequences that can be observed in climate change. Smart Mobility can help to put under control and lower the CO2 emissions derived from the transport sector. Thus, the paper investigates the benefits and challenges of Smart Mobility. Then, through a confrontation of two benchmark areas which are successfully adopting Smart Mobility techniques, and the utilization of SWOT and data analysis, it shows that Smart Mobility can effectively lower CO2 emissions from transport. Ultimately, the NEXT-Future Transportation project is proposed as an innovative solution that addresses most of the mobility challenges and incorporates the needs for future transportation.
The field of Global Mobility is becoming more varied and complex than in past years. More and more companies operating at an international level, are realizing that the handling of international assignments cannot remain the same as it was handled at its origin. Many corporations that have already recognized this, have implemented Global Mobility Departments or at least GM representatives within their organizational structure. However, there are also enterprises that due to different reasons for example, the absence of the required resources, are not able to do so. These companies tend to handle international assignments on a case by case basis, which can lead to a handful of obstacles, especially when dealing with long-term assignments.
In recent years the field of International Human Resource Management has been experiencing a shift, from the long-term assignments to a short-term assignment variety. Nevertheless, there are various reasons why some companies can still not completely replace this kind of assignments. For this reason, it is vital for companies that do not have either the necessary requirements or demand for introducing a GM department, to manage these more efficiently.
This thesis examines the use of checklists as a viable method for managing long-term assignments. The findings were applied to the current case of Liebherr Aerospace Lindenberg, regarding their strategy for traditional assignments. Results show that implementing a tool, like a simple checklist, can help to ease many challenges of managing traditional assignments. Companies that share similarities with Liebherr could apply this method and adjust it to its own situation, goals and resources.
During the last years, an increasing number of organisations has tended to favour the utilisation of collaboration software to support organisational processes and their employees in their daily work. Even though most of the software products are sold in a standardised manner, they offer a great variety in terms of their functionalities. Consequently, a company is likely to find a software solution which suits its distinct requirements which themselves originate from technological, market and social changes and prevailing VUCA conditions. Hence, a company is forced to regularly adapt its internal processes and structures to maintain competitive in the business as well as the labour market.
Utilising a collaboration software represents a promising opportunity for a company to introduce solutions for real time communication, social networks or shared information bases which are already used commonly in people’s private lives to the professional environment as well. Thereby they allow associates to transcend geographical and temporal distances while facilitating fast interaction, increasing productivity and providing for new opportunities for collaboration in both, regular work routines and exceptional situations.
The corporate implementation of such a software can be realised by building on formal project planning principles. This project management-driven approach tends to concentrate on preparing the steps required to ensure a successful deployment from a technical perspective. The effectiveness of the implementation, however, is mainly determined by employees’ reaction to the new software: Their level of acceptance and the incorporation of the software’s functionalities into their daily business routines finally influences to which degree an organisation can exploit and experience the desired benefits.
Aiming towards positively shaping users’ perceptions and the software’s usage, the critical success factors for software implementations are reviewed. Given that most of them are directly related to the people affected by the implementation, underlines the importance of interpreting the implementation of a collaboration software as an organisational change. By analysing the change process in theory and considering the employees’ behaviours for the subsequent conceptualisation of an implementation strategy, a user-centred approach can be further promoted.
The theoretical insights obtained from the scientific research on collaboration software implementations and the related organisational change process are then applied to a business case which deals with the implementation of the collaboration software product Office 365 at TTS Tooltechnic Systems AG & Co. KG.
After presenting the derived implementation structure, it can be concluded that so far, the identified critical success factors were verified by the case study. Moreover, the user-centred approach which focusses on guiding employees through the change process and ensuring a smooth transition in general produced positive results.
Nevertheless, it can be observed that an adequate project planning and timing remains indispensable. The final evaluation of the implementation’s success cannot be performed yet, since the implementation at the company has just recently started, but it becomes clear that it will likely be influenced much by the ongoing required cultural change within the company.
This study aims to deliver a strategic and systematic analysis about the consumer loans banking business with the integration of industry 4.0. Industry 4.0 itself comprise of a lot of things in regards of advance technology being used in order to create more value to the company. The purpose of this study also determine which components of industry 4.0 are suitable and applicable in the consumer loans banking business. This thesis uses secondary data as a primary resource to provide research objective. The secondary data collected through the use of published journal literature as well as the academic literatures. The research starts by providing the general information and literature about the consumer loans banking business and the industry 4.0 as well. Following by the reason why the consumer loans banking business need the technological advancement of industry 4.0. Next, this thesis also gathers the quantitative data related to financial measurement to provide more understanding the consumer loans banking business. The analysis is carry out by using the three level of environmental analysist segmentation in which commonly use for the industry analysis. The first factor is the PEST analysis, it resembling the external factor of the industry, second is the Porter’s five forces to explaining the operating forces within the industry, the third is the value chain analysis. The findings of this thesis pose important implication for bank consumer loans business stakeholders with the purpose to integrate or related to industry 4.0 technological advancement, providing enough information about the keys factor and analysis behind the industry.
Since its foundation in 1992, the English Premier League has been characterized by huge inflationary leaps in broadcasting rights fees and a steady increase in transfer expenditures of the twenty member clubs of the league.
By becoming a global brand with billions of people watching the live matches on TV, the Premier League has proven its status as the most successful sports league worldwide.
However, after analyzing the new broadcasting deal which will last until the year 2022 and the transfer fees spent during the last three seasons, the domestic TV market growth, as well as the increase in the average transfer fee spent by the Premier League clubs are very likely to reach their saturation level fairly soon.
While the new domestic TV deal results in less revenue for the clubs compared to the previous deal from 2016-2019, the value for the Premier League´s overseas broadcasting rights for 2019-2022 has risen by 35% given an increase in the number of games being sold for broadcast (Wigmore 2019).
In order words, the overseas broadcasting rights revenues will be the driving force in the future of the Premier League, as there is still a huge potential for the league to gain more money and therefore balance the loss from its saturated domestic TV market (Robinson und Clegg 2019).
Despite the good prospects of increasing international revenues, there is some criticism regarding the new business model. The new overseas-rights formula includes higher revenues for the Big Six of the Premier League, leading to an even greater injustice among the twenty member clubs.
It remains interesting to follow, if the Premier League will become an even stronger and more successful entity by the increase in international rights fees or if the increasing injustice will lead to a breakaway of the Big Six clubs from the poorer, smaller and less popular teams comparable to the situation in 1992, before the foundation of the Premier League.
With the increasing popularity of online learning, many education providers increase their portfolio of educational courses. This analysis looks at existing literature and conducts two studies regarding the willingness to pay (WTP) for online and offline courses.
The first study consists of a van Westendorp price sensitivity meter (PSM) and a Gabor-Granger pricing method. The surveys are conducted to find differences in consumers´ WTP for online and offline courses and potential causes for the differences. The second study consist of short analogue case studies of services in the online and offline environment and factors that influence consumers´ WTP, supported by a literature review in the front of this analysis.
The results are that the WTP for offline courses slightly exceeds the WTP for online courses and that a multitude of factors, with positive, negative, neutral or ambiguous effects, play a role in consumers´ WTP for online and offline services.
The results and implications from this analysis are useful for service providers, that look to adapt their prices to the consumers´ WTP for services in online and offline environments. In particular for educational service providers and service providers that are unsure how to price online services in comparison to offline services.
Over the past few decades, global economic circumstances lead to difficulties when attracting, retaining, and motivating staff. In these dynamic markets, HR departments are struggling with how to navigate among new techniques and generations. However, in recent years neuromarketing has gained popularity among managers due to resourceful insights applicable to various business areas. Drawing on an investigation, this study examines how the implications gained from neuromarketing can be used to conduct an employer branding strategy and if neuromarketing methods can be a useful tool for the HR department. Analyzing distinct advantages of neuroscience by applying techniques that allow examining essential elements of the employer branding, leads to the detection of challenges and limits within the employer branding management and suggest a new perspective. Considering the literature gap, the methodology to assess whether there are implications of neuromarketing on employer branding will be derived from product branding. This study will first investigate the comparability of product and employer branding and then examine the extent to which neuromarketing methods can complement supplant the employer branding strategies. Finally, the results show the moderate relevance of neuromarketing on employer branding.
Corrosion is a process that needs to be viewed carefully in context with the examined metals or alloys as well as the ambient conditions (e.g. electrolyte composition). Additive manufacturing processes with their formation a of microscale melt and rapid solidification of that melt can lead to microstructures that can differ extremely from conventional manufacturing processes in terms of their homogeneity and distribution of (alloying) elements. Therefore, process–related local inclusions can be formed with higher amounts of certain alloying elements than their surroundings which result in different chemical potentials. Corrosion experiments performed with additive manufactured parts (e.g. made of pure titanium or titanium alloys) show the release of potentially unwanted alloy constituents, which in turn can affect the long–term behavior of the part negatively. As part of the investigations it is shown what kind of influence the additive manufacturing process can have on such built parts and how subsequently applied treatments like machining or heat treatment can alter the properties of the material and produced component. Different methods like metallography or potentiodynamic polarization with subsequent mass spectrometric analyses were eventually performed to investigate the mentioned material properties and behaviour.
Investigation of Long-Term Stability of Hybrid Systems-in-Foil (HySiF) for Biomedical Applications
(2020)
This literature review-based study reveals that there are reasons for the acceptance of the effectiveness of equine-supported leadership trainings. Results show that people are able to transfer knowledge to a situation which is different from the learning situation (Baldwin & Ford, 1988). Additionally, this research deals with the assumption that empathy can be raised through the equine-facilitated trainings. This hypothesis is proven by the results of empathy improvement in autistic people during equine-assisted activities (Malcolm, Ecks and Pickersgill, 2018).
Brand ambassadors have the power to have a positive influence on how consumers feel and their relationship with the brand. Despite the popularity of brand ambassadors and their effectiveness, a company's employees as brand ambassadors have an ideal and credible impact on consumers and how the brand is perceived.
This bachelor thesis reviews the literature of theoretical and empirical nature to identify how business leaders strengthen the image of their corporate brands the objective is to examine and compare the case of Microsoft Bill Gates and Apples Steve Jobs illustrate how they strengthen their respective brand image.
The results indicate that even though the risk of having CEO’s as ambassadors may tarnish the image of the company in case of unethical behaviors, celebrity CEOs such as Steve Jobs and Bill Gates have a positive impact on their respective companies and strengthen the brand image.
For thousands of years cash has been the only common payment method worldwide. From the markets of Ancient Rome to the itinerant tradesman of the Middle ages cash was indispensable. It was safe, easily transportable, and durable. Today, cash is considered a phase-out model. Newer, faster, more practical and, above all, more secure payment methods have long been available. Banks and governments in particular would like to abandon cash, as it is much easier to monitor electronic payment transactions than cash transactions. This results in concerns for many citizens, as they, especially the older generation, are still very attached to cash and still have difficulty using alternative payment methods.
However, the rise of electronic payment methods is unstoppable, all experts agree. This matter of fact and its input is an interesting and relevant topic for consumer research. This thesis examines the purchasing behavior of consumers using electronic payment cards. The cards do not differ in their external appearance, the difference lies in the components of the card and ensures that there are two types of cards of different weight. Cards which have the normal weight of this type of card and cards which are slightly heavier than the normal (standard) cards. The reason for the different weight of the cards is that objects of different weights are perceived differently by people. It is generally believed that heavier items are more valuable than light ones, probably due to the heaviness of metals such as gold and silver, which we humans generally consider as very valuable. The aim of this work is to find out if the weight of the cards which are intended for everyday use has an impact on the buying behavior of the consumers. This will be investigated scientifically with an empirical data analysis.
The signs of global warming are everywhere, ranging from highest record temperatures in cities to mega wildfires in the amazon. Heat is melting ice glaciers, contributing to floods and rising sea levels.
Transportation is one of the largest carbon-emitting sectors and it is difficult to meet the carbon reduction goals without a significant improvement in the change from Internal Combustion Engine (ICE) vehicles to Electric Vehicles (EVs). EVs are capable of reducing transport related emissions. However, the problem is that EVs on their own haven’t convinced consumers to make the switch and there is a role for policy makers to play.
This study seeks to provide recommendations to support policy makers to come up with measures that if adopted, could increase EV uptake in Singapore. A survey questionnaire has been conducted to discover and understand the factors which affects EV buying decision in Singapore in addition to literature review from past studies.
The main concerns of Singapore car drivers of EVs are that they are too expensive, lack of availability of public charging stations and long charging duration. An experimental component in the survey found that providing information on EVs could increase willingness to purchase an EV.
Analysis from other countries shows that successful governmental policies includes first and foremost, financial incentives to make the prices of EVs as competitive as similar ICE models. Other soft incentives were also implemented which acts as a complement at a later stage of adoption.
Recommendations for policy makers includes actions under the following: National goals/legislation/infrastructure, sales support and availability and quality of information which Singapore policy makers can consider to move towards a renewable and sustainable future.
NeuroPricing für Events
(2020)
Additive Manufacturing is a highly innovative and pioneering process that offers among others a high degree of flexibility and complexity in terms of the part design or the possibility to integrate various functions in a single part. Therefore, it possesses great chances to establish itself as a significant method within the entire field of manufacturing processes in the near future. The used materials and their thermodynamic behavior determine the resulting properties of parts built in this way, but also by the generated microstructure. Regarding the whole process with its formation of a microscale melt and ongoing rapid solidification a variety of different microstructures can be created, which in turn can affect the mechanical as well as chemical properties and the long–term behavior to a great extent. Furthermore, it can be seen that different metals and alloys in combination with the process conditions can result in different and/or fluctuating qualities of the manufactured components. Nonetheless, additive manufacturing can lead to a noticeably enhancement of materials or products that were manufactured and processed with traditional methods so far and open new possibilities and perspectives in the research and development sector. However, this means that it is crucial to adapt currently used tests and methods to the new properties and manufacturing process.
Prediction of lung mechanics throughout recruitment maneuvers in pressure-controlled ventilation
(2020)
All the companies need to plan and budget for future. For planning they need sale forecasting so that accordingly they can manage their supply chain efficiently. Companies do have historical data which can be used for forecasting sale. However, the accuracy of the predictive model depends on the quality of data which is being fed to the model. Poor data quality may result in poor forecasting. Hence, there is need to work on data quality management and to formulate some generic approach for ensuring data quality. Besides, it is also required to detect abnormal sale from the past data, get the reason for those abnormal sale records and remove them from the data. Subsequently, cleaned data can be used to work on predictive modelling which will forecast sales with the most likelihood of near to accurate results. These historical data can be analyzed as a time series data by using as simple time series analysis as ARIMA or by using complicated neural network. Evaluation of these predictive models will help in making a decision of selecting a best fitted model for future forecasting. The thesis aims to work on data quality management of raw data and then analyze time series data to determine predictive model for forecasting. Besides, thesis also aims to understand how data is collected and how organization performs sales processes. This would not only facilitate in finding and bridging the gaps in the business processes but also in preparing the organization for the state-of-the-art technologies to enhance their business for future.
The topic of this bachelor’s thesis is the connection between culture and social media marketing for environmental nonprofit organizations. It focuses on the question whether culture does have an impact on the performance of social media marketing for environmental nonprofit organizations. Based on this, the hypothesis is made that culture does have an influence on the intercultural performance of an environmental nonprofit organizations’ social media marketing. To provide an answer, the characteristics of environmental nonprofit organizations and social media marketing are analyzed by the use of cultural frameworks. Furthermore, a closer look towards the connection between culture and social media marketing for environmental nonprofit organizations is provided. As a result, this paper supports the hypothesis that culture does have an impact on the performance of social media marketing for environmental nonprofit organizations. The analysis shows that social media marketing and environmental nonprofit organizations both have characteristics that can be impacted by culture. This can lead to an effect on the performance of the environmental nonprofit organizations’ social media marketing caused by different cultural perceptions and aspects.
The present thesis attempts to answer the question “What makes a bond green?” by analysing the current status of the green bond market with regards to its regulation and evaluating the need for harmonizing green bond standards.
A green bond, which is characterized by allocating its proceeds exclusively to climate-related or environmental projects, is a relatively novel sustainable financing instrument that has recorded exponential growth since the first issuance in 2007. The green bond market has developed as a privately regulated market leading to a range of different green bond standards and other market mechanisms used for verifying green bonds, of which some have developed into best practice followed by most issuers. This fragmented regulation and the lack of a globally accepted green bond standard leads to the difficulty in clearly identifying what makes a bond green.
By analysing the current best practice and comparing green bond standards this paper identifies the differences between existing standards and suggests the further harmonization of standards as an important prerequisite for the further growth of the green bond market. Consequently, the challenges related to the private nature of green bond regulation is reviewed, leading to the conclusion that the intervention of the government and establishment of public regulation for green bonds could be considered. With regards to the further expansion of the green bond market the EU Green Bond Standard that is currently under development by the European Commission is critically analysed.
Emerging markets are at the core of developing frugal innovations that create value in society. This research paper's overall purpose is to showcase how the emerging market of Zimbabwe has created frugal products through the company Econet Wireless Limited; that have brought a significant turnaround in the economy and, in doing so, have positively impacted the society. Additionally, the research problems of the company’s precise frugal innovations, how they create social value, and to what extent were investigated. The case study method was utilized, and data was collected using existing and or secondary data. Of the frugal innovations by Econet Wireless Limited, Ecocash, a mobile money service, provided a financial system for the unbanked and exbanked solving the money or coin shortage problem. Econet Solar, Econet’s brand for solar products, presented an alternative source to the country's lack of electricity. However, beneficial both products were discovered to have shortcomings that can be improved upon or corrected.
Thermofluorimetric, magnetic and lateral flow aptamer based assays for point of care applications
(2020)
“Without data, you're just another person with an opinion.” (W. Edwards Deming)
The main objective of this thesis is to establish whether or not a quantitative forecasting method can be utilized by WAFIOS AG for the prediction of future revenues. If so, a data foundation for the forecasting calculations will be defined.
I conducted expert interviews with selected employees in the WAFIOS sales department and performed calculations to analyze the possible methods and indicators that WAFIOS might be able to use in their forecasting process.
The result of this work shows that forecasting the WAFIOS revenue, using a multiple regression analysis and indicators suggested by the sales department of WAFIOS, is not possible. However, during my research and analysis, other potential methods were discovered that might prove useful to WAFIOS and should therefore be examined more closely at a later time.
The goal of this bachelor thesis is to investigate the role of self-disclosure in a Thai-German team. In-depth interviews with Thai employees and former German interns of a German automotive supplier based in Bangkok were conducted. To link the phenomenon of self-disclosure with intercultural management, German and Thai culture standards represent the base to discuss tendencies in the behavior of Germans and Thais.
The results demonstrate that general topics predominated over private subjects at the early stage of the relationship between the interviewees and their team members. Throughout the relationship, topical depth and breadth increased although the share
of positive topics outweighed. Both the Thais and Germans displayed a great willingness to share general and personal aspects which has led to the deepening of the relationship and the building of trust. The in-group/out-group effect was recognized as the interviewees preferred an in-group recipient for specific issues to be talked about.
Communicating in English did not significantly impact the amount of information revealed. The study emphasizes the role of self-disclosure for initiating, sustaining and enhancing a relationship between Thai and German co-workers.
Microfinance and The Empowerment of Women "A self-sustainable approach towards gender equality"
(2020)
Women have always been a victim of injustice, inequality, and the domination of men all over the world and still today, women are being deprived of developmental, financial or educational opportunities.
The empowerment of women is one of the most challenging goals the world is trying to achieve in terms of development.
The goal of this thesis is to give an overview of the role of microfinance in the empowerment of women, discover whether microfinance is a self-sustainable approach towards gender equality and examine how microfinance institutions are able to provide financial services to people, who are defined as unbankable by commercial banks.
Therefore, the business concepts of microfinance institutions, as well as their impacts on borrowers, especially women, are analyzed by taking a qualitative secondary data approach.
The results show that MFIs can successfully substitute financially valuable collateral by issuing loans to interdependent borrowing groups.
Furthermore, microfinance shows significant positive impacts on the financial and non-financial empowerment of women, although they are facing tough challenges to get access to women in patriarchal structures, targeting the poorest of the poor and still remain self-sustainable.
Successful examples, such as the Grameen Bank in Bangladesh show the possibilities of microfinance.
However, further research has to be conducted regarding the customer base of successful MFIs, that do not have to rely on external financial aid.
Analyzing the customer base can verify that those MFIs are not just successful because their target group shifted to wealthier borrowers, demanding higher loan amounts. Though customer data is confidential and therefore challenging to access.
Germany
(2020)
The well-substantiated “cheerleader effect” proposes that individuals in groups are perceived to be more attractive compared to when they are presented in isolation. With the aim of finding out whether this effect is applicable to additional dimensions of social perception, we investigated attractiveness, salary, vanity and intelligence judgements in two methodologically distinct experiments. We could not detect differences in ratings between the isolated and group presentations of individuals in a between-subjects design but found evidence supporting the existence of the cheerleader and the “banker effect” in the within-subjects design. Besides an increase in attractiveness, replicating the cheerleader effect, individuals were as well perceived to be earning higher salaries when surrounded by others, thus establishing the banker effect and further emphasising the actual impact of group context on trait judgements. The supplementary finding that both effects do not occur simultaneously within the same person creates new pathways for identifying their underlying causes and deriving possible explanations.