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As waste generation increases, so are initiatives to recover products and recycling. A particular waste that has continuously grown is plastics. Since its introduction, it has provided practical implications to different industries; however, it has also negatively affected the environment by its disposal. The recycling of plastic has offered opportunities to conserve non-renewable fossil fuels, reduce energy consumption, and avoid waste. Many countries seek for a sustainable system to recover plastics such as PET bottles. Mexico’s high soft-drinks consumption had consequently increased the disposal of PET bottles. Mexico has developed a recycling industry of PET bottles by following a Shared Responsibility between government, industry and society. However, a lack of awareness and knowledge among the society about the importance to collect the bottles and to recycle them makes it imperative for the introduction of a system that could create a society that recycles more. Providing a description of the opportunities and challenges for a collection system in Mexico simplifies future chances of comprehending the direction and actions needed for increasing recycling activities in the country.