Open Access

AAL applications are designed for elderly people and collecting personally identifiable information (PII), e.g. health data. During normal operations, these data should be kept private. But during emergency situations, the information is critical for helpers and emergency doctors. This paper discusses the results of a survey conducted for PII in AAL and proofs the requirement of special access control rules for systems in situations of emergency.

Today, in an increasingly digitalized world, the Internet and social media allow for connection on a global scale. Companies utilize social media for their business-to consumer and business-to-business marketing activities. This paper focuses on establishing a LinkedIn strategy development process in business to-business social media marketing for the AMOS Sport Business School in Strasbourg, which is seeking new partnerships with partners from the German sport industry, who will bring added value to the school. To answer the research questions, interviews were conducted with six experts who either came from the business-to business marketing sector or worked at or on behalf of LinkedIn. Based on the interviews, the focus was on determining key components for a LinkedIn strategy. The results highlighted four reasons for choosing LinkedIn: the presence of a national and global target group, the seriousness of the content and users, the importance of LinkedIn presence for company marketing, and LinkedIn’s use as a recruitment tool. Seven key components of a LinkedIn strategy were identified: “definition of goals,” “target group identification,” “adaptability and agility,” “content creation approach,” “employees’ integration,” “LinkedIn monitoring,” and “LinkedIn algorithm.” Special attention must be paid to the fourth, fifth, and seventh components, which can influence each other. The research made it possible to determine how to develop the strategy successfully by paying particular attention to LinkedIn’s algorithm, which can be “artificially” influenced by employees’ LinkedIn engagement activities, thereby resulting in a more successful strategy. Such a chain reaction can be initiated at the content creation stage by observing the eight elements of “content creation approach”: “generation of a high level of engagement with published content,” “language,” “relevant and authentic message,” “up-to-date content,” “hashtags,” “time and frequency,” “selection of the appropriate type of content,” and “content distribution plan.” An AMOS Strasbourg LinkedIn strategy was developed, along with recommendations for action for each component. Investment in the sales navigator was highlighted, as it facilitates target group identification and therefore provides a higher guarantee of success for the LinkedIn strategy when used in conjunction with the other key components. The strategy’s organization and implementation was accompanied by a content guideline and content distribution plan so that AMOS Strasbourg’s strategy can achieve positive results.

Digitalization is currently taking place in all areas of the business environment. This thesis aims to provide an overview of digitalization in the field of controlling, specifically focusing on the use business intelligence (BI) dashboards. Embracing digitalization by implementing BI enables companies to transform the way in which data and information relevant for decision making is procured and managed. The utilization of a BI solution to conduct complex analyses is exemplified by the conceptualization and development of a BI dashboard for assessing the consolidation effect at Bosch Rexroth AG. The importance of designing an effective dashboard according to its purpose in a simple, clear and intuitive way as a front-end application of a BI solution is emphasized. Furthermore, five different potential roles for the controller that arise as digitization progresses are identified, all of which require an expansion of the controller's IT capabilities.

The shortage of skilled workers is an increasingly common problem in the German labor market, affecting many companies. To counter the problem of the labor shortage, one of the measures to be taken is to actively recruit skilled workers from abroad. The resulting cultural diversity in companies must be coordinated and managed. Diversity management is a tool that companies can use to manage diversity in their workforce. The aim of this paper is to determine in which respect diversity management can counteract the shortage of skilled labor by recruiting foreign professionals. To this end, the following research question is posed: To what extent can diversity management in companies, in the sense of targeted recruitment and employment of foreign skilled workers, contribute to effectively countering the steadily increasing labor shortage in Germany? A qualitative study supports the answer to the research question by providing insights into the practical application and significance of diversity management in a number of sample companies. From the study, it became apparent that the shortage of skilled workers and the employee recruitment are important reasons for introducing diversity management into companies. It also showed that there can be other benefits to a culturally diverse company beyond attracting new skilled workers. However, there is some discrepancy between the aforementioned aspect of attracting employees through diversity management and the confirmation that diversity management has helped to give greater consideration to foreign professionals when filling vacancies.

This thesis deals with the CO2 footprint of the Porsche Taycan. Porsche aims to become a carbon neutral company by 2030 and is therefore looking for potentials of improvement. This thesis intends to find solutions to reduce the carbon footprint of the Porsche Taycan over its entire life cycle. First, the thesis deals with the theoretical framework of conducting a Life Cycle Assessment based on the DIN EN ISO 14040 and DIN EN ISO 14044 standards. Then, the Porsche Taycan and its battery system are introduced. A CO2 hotspot analysis is carried out for the entire life cycle of the battery of the Porsche Taycan Turbo S and thus potential for improvement is identified. The main CO2 hotspots are… [DELTED FOR CONFIDENTIALITY REASONS]. Furthermore, an Excel tool is built to model the entire life cycle of the Taycan. This tool is used to carry out a sensitivity analysis for selected parameters. The analysis shows how sensitive the carbon footprint reacts to changes and thus helps making decisions upon where improvements can be made. Based on the two analyses it is, among other things, recommended that Porsche… [DELTED FOR CONFIDENTIALITY REASONS].

The sale of insurance policies through the payment of commissions to intermediaries, such as agents, is a common practice in the insurance sector. As a consequence of this compensation method, intermediaries must weigh-off between increasing their commission-based income and offering clients suitable low-priced policies. A novel business model seeks to address this issue by substituting this commission-fee-based approach with a subscription-based approach. Although a company already applies this business model with a minor customer base, there is a lack of information about whether and under which circumstances it can be financially profitable. To obtain transparency about the financial prospects of this business model, a corporate financial model was created, through which seven scenarios were modeled and financial key figures compared. Three scenarios simulate distribution via a direct sales channel through the company workforce, and four scenarios via an indirect sales channel consisting of external intermediaries. The comparison of the scenarios indicates that this commission- free business model can be profitable in the long term regardless of the sales channel selection. Yet the results show that distribution via the indirect channel can be perceived as more profitable. By optimizing processes in both channels and by adjusting the remuneration for intermediaries in the indirect channel, the financial prospects for all scenarios can be further increased.

Der Begriff Greenwashing bezeichnet den Versuch von Firmen oder Organisationen ihr eigenes Image, ihre Produkte oder auch Dienstleistungen als besonders gut für die Umwelt anzuwerben, ohne dass dies der Wahrheit entspricht. Das Ziel in der vorliegenden Arbeit ist es zu beantworten, welchen Einfluss Greenwashing auf die Generation Z hat. Denn zumindest auf den ersten Blick scheint die Generation Z, welcher u.a. auch die wohl berühmteste Klimaaktivistin Greta Thunberg angehört und auf welche die Fridays for Future Bewegung zurückgeht, im Vergleich zu anderen Generationen ein besonderes Umweltbewusstsein entwickelt zu haben. Um die Forschungsfrage zu beantworten, wurde eine quantitative Studie in Form einer Online-Umfrage mit Teilnehmenden aus vier verschiedenen Generationen durchgeführt. Die quantitative Studie zeigte, dass kein Unterschied bezüglich der Ausprägung des Umweltumweltbewusstseins zwischen den verschiedenen Generationen bestand. Ebenso konnte nicht bewiesen werden, dass es einen Zusammenhang zwischen der Ausprägung des Umweltbewusstseins einer Generation und der Ausprägung der Skepsis gegenüber der Umweltfreundlichkeit grüner Produkte gibt. Auch konnte nicht bestätigt werden, dass die Generation Z eine höhere Skepsis aufweist als andere Generationen. Dies zeigt, dass der Einsatz von Greenwashing größtenteils unentdeckt bleibt.