Refine
Year of publication
Document type
- Bachelor Thesis (346)
- Master's Thesis (2)
Is part of the Bibliography
- No (348)
Keywords
- Marketing (9)
- Digitalization (7)
- Social media (7)
- Sustainability (7)
- China (6)
- Germany (6)
- Leadership (6)
- Artificial intelligence (5)
- Willingness to pay (5)
- Agility (4)
- Finance (4)
- Neuromarketing (4)
- Automotive industry (3)
- Banking (3)
- Change Management (3)
- Change management (3)
- Climate change (3)
- Consumer behavior (3)
- Consumer behaviour (3)
- Culture (3)
- HR (3)
- Innovation (3)
- Investments (3)
- Recruitment (3)
- Social media marketing (3)
- Artificial Intelligence (2)
- Automotive (2)
- Bitcoin (2)
- Blockchain (2)
- Brand image (2)
- Branding (2)
- Business model (2)
- COVID-19 (2)
- Carbon footprint (2)
- Communication (2)
- Corporate Culture (2)
- Covid-19 pandemic (2)
- Crowdfunding (2)
- Digital transformation (2)
- Efficient market hypothesis (2)
- Electric vehicles (2)
- Employer branding (2)
- Event study (2)
- Frugal innovation (2)
- Generation Y (2)
- Generation Z (2)
- Global virtual teams (2)
- Globalization (2)
- Green bonds (2)
- Human Resource Management (2)
- Human resource management (2)
- Industry 4.0 (2)
- International students (2)
- Logistics (2)
- Luxury goods (2)
- Marketing strategy (2)
- Onboarding (2)
- Open innovation (2)
- Project Management (2)
- Project management (2)
- Promotional framing (2)
- Recruiting (2)
- Remote work (2)
- Sales (2)
- Scrum (2)
- Sharing economy (2)
- Socially responsible investing (2)
- Start-up (2)
- Sustainable finance (2)
- Value perception (2)
- Workplace (2)
- negotiation (2)
- online marketing (2)
- sales (2)
- supply chain (2)
- 2D/3D Planning (1)
- AI credit risk management systems (1)
- AI powered indexes (1)
- Abnormal return (1)
- Abnormal returns (1)
- Academia (1)
- Acceptance Evaluation (1)
- Accountability systems (1)
- Ad-hoc announcements (1)
- Advanced enhanced learning (1)
- Advertising in cross-cultural context (1)
- Aesthetic (1)
- Affiliate marketing (1)
- Agency costs (1)
- Agil (1)
- Agile (1)
- Agile Methods (1)
- Agricultural policies (1)
- Airline industry (1)
- Apprenticeship Program (1)
- Arab female leadership (1)
- Asia (1)
- Assortment (1)
- Atypical employment (1)
- Audio branding (1)
- Auditing (1)
- Augmented reality (1)
- Automated Advisory Services (1)
- Automated ERP process (1)
- Automated supply chain management (1)
- Automation (1)
- Automotive Aftermarket (1)
- Automotive Industry (1)
- Autoregressive moving average model (1)
- Aviation industry (1)
- Awareness (1)
- B2B (1)
- B2B business (1)
- BEPS Action Plan 7 (1)
- Baby boomers, Generation X, Generation Y (1)
- Baby-boomer generation (1)
- Babysitting strategy (1)
- Balanced Scorecard (1)
- Banking business (1)
- Banking system (1)
- Banking, Retail Banking, (1)
- Banks (1)
- Battery (1)
- Behavioral finance (1)
- Behavioural economics (1)
- Beverage industry (1)
- Bias (1)
- Biases (1)
- Bike sharing (1)
- Black-Litterman Model (1)
- Blue ocean shift (1)
- Brand (1)
- Brand Building (1)
- Brand Positioning (1)
- Brand ambassador (1)
- Brand equity (1)
- Brand identity (1)
- Brand identity manifestations (1)
- Brand knowledge (1)
- Brand management (1)
- Brand personality (1)
- Brand positioning elements (1)
- Brand value (1)
- Branding tool (1)
- Bretton Woods System (1)
- Budgeting methods (1)
- Bulgaria (1)
- Business Management (1)
- Business strategy (1)
- Business students (1)
- CDO (1)
- CEO celebrity (1)
- CSR (1)
- Cameroon (1)
- Campus recruitment (1)
- Canvas (1)
- Car manufacturer (1)
- Car ownership (1)
- Car sharing (1)
- Carbon Footprint (1)
- Carbon added tax (1)
- Carbon dioxide equivalent (1)
- Career incentives (1)
- Cashless economy (1)
- Category Management (1)
- Celebrity-endorsed advertisement (1)
- Certification labels (1)
- Change Communication (1)
- Chatbots (1)
- Chief digital officer (1)
- Chile GDP (1)
- China Europe (1)
- Choice architecture (1)
- Circular economy (1)
- Climate label (1)
- Co-Innovation (1)
- Co-creation (1)
- Cognitive biases (1)
- Cold water strategy (1)
- Collaboration (1)
- Collaborative Information Behavior (1)
- Color association theory (1)
- Commercial agriculture (1)
- Commercial banks (1)
- Commercial vehicles (1)
- Communication chain (1)
- Competences (1)
- Competitive Advantage (1)
- Competitive advantage (1)
- Compromise effect (1)
- Computing Market (1)
- Consumer Electronics (1)
- Consumer Ethnocentrism (1)
- Consumer buying behaviour (1)
- Consumer consent (1)
- Consumer electronics (1)
- Consumer loans (1)
- Consumer perception (1)
- Consumer perceptions (1)
- Consumer perspective (1)
- Consumer types (1)
- Contactless (1)
- Content Analysis (1)
- Content analysis (1)
- Context effect (1)
- Control Self Assessment (1)
- Controlling (1)
- Core competence (1)
- Corona (1)
- Corporate Development (1)
- Corporate architecture (1)
- Corporate citizenship (1)
- Corporate culture (1)
- Corporate labour market (1)
- Corporate social responsibility (1)
- Corporate volunteering (1)
- Cosmopolitanism (1)
- Cost-benefit analysis (1)
- Country Image (1)
- Country of Manufacture (1)
- Country of Origin (1)
- Country of origin (1)
- Covid-19 (1)
- Cross Selling (1)
- Cross Selling Coordinators (1)
- Cross-cultural Communication (1)
- Cross-cultural research (1)
- Cross-straits relations (1)
- Crowdfunder (1)
- Crowdsourcing (1)
- Cryptocurrency (1)
- Cultural appropriation (1)
- Cultural dimensions (1)
- Culture change (1)
- Customer management (1)
- Customer satisfaction (1)
- Customer service (1)
- Cyclically adjusted price-earnings ratio (1)
- DACH region (1)
- DAX40 (1)
- DCF (1)
- DEL Deutsche Eishockey Liga (1)
- Data privacy (1)
- Dealership (1)
- Decisions (1)
- Demographics (1)
- Depletion (1)
- Design thinking (1)
- Developing countries (1)
- Development (1)
- Digital Marketing (1)
- Digital leadership (1)
- Digital payment (1)
- Digital platform (1)
- Digital platforms (1)
- Digital sales (1)
- Digital storytelling (1)
- Digital technology (1)
- Digital tool (1)
- Digitalisation (1)
- Display rules (1)
- Disruptive Innovation (1)
- Diversity (1)
- Dogecoin (1)
- Drug advertising (1)
- Drugstores (1)
- Dynamic pricing (1)
- E-Learning (1)
- E-collaboration (1)
- E-commerce (1)
- E-commerce industry (1)
- E-learning (1)
- ESG investing (1)
- ESG scores (1)
- EU taxonomy (1)
- Eastern European (1)
- Ecolabel (1)
- Econometrics (1)
- Economic Valuation (1)
- Economic policy (1)
- Economical impact (1)
- Economy (1)
- Einkaufserlebnis (1)
- Electric vehicle (1)
- Emerging markets (1)
- Emisisons (1)
- Emissions (1)
- Emissions reduction (1)
- Emotional branding (1)
- Emotional systems (1)
- Employee Engagement (1)
- Employee empowerment (1)
- Employee referral (1)
- Employee retention (1)
- Employee satisfaction (1)
- Employer Attractiveness (1)
- Employer Branding (1)
- Endowment effect (1)
- Enterprise resource planning system (ERP) (1)
- Entrepreneur (1)
- Entrepreneurship (1)
- Environment policy (1)
- Environmental aspects (1)
- Environmental change (1)
- Environmentally friendly behavior (1)
- Erlebnis (1)
- Ethereum (1)
- Ethical labels (1)
- Europe (1)
- European green bond standard (1)
- European monetary union (1)
- Events industry (1)
- Excess volatility (1)
- Executive Compensation (1)
- Expatriate experience (1)
- Experience (1)
- Experiential retailing (1)
- Exploring business opportunity (1)
- Extremeness aversion (1)
- F2F events (1)
- FCMG (1)
- FINTECH (1)
- FMCG (1)
- Facebook (1)
- Fachkarriere (1)
- Fair-trade (1)
- Fashion (1)
- Fashion Industry (1)
- Fashion products (1)
- Fashion retail (1)
- Finance approach (1)
- Financial market (1)
- Financial performance (1)
- Financial reports plan (1)
- Financial statement analysis (1)
- Financial system (1)
- Financing (1)
- Fintech (1)
- Five forces model (1)
- Food & beverages (1)
- Food and drinks industry (1)
- Food consumption (1)
- Food delivery industry (1)
- Food industry (1)
- Food retail market (1)
- Fossil fuel industry (1)
- France (1)
- Free-floating bike sharing system (1)
- French (1)
- French and France (1)
- Fruits and vegetables (1)
- Future operational value drivers (1)
- Future workforce (1)
- GRI (1)
- GVCs (1)
- GVT (1)
- Game theory (1)
- Gaming (1)
- Gender (1)
- Gender differences (1)
- Generalist nursing education (1)
- Generational Differences (1)
- Generational differences (1)
- Generations (1)
- German airline industry (1)
- German and Germany (1)
- German autos (1)
- German banking industry (1)
- German financial market (1)
- German high-tech products (1)
- German legal entities (1)
- German magazine market (1)
- German millennials (1)
- Germany migration (1)
- Germany wealth and income (1)
- Global Job Catalogue (1)
- Global climate change (1)
- Global crises (1)
- Global marketing (1)
- Global mobility (1)
- Global projects (1)
- Global remote teams (1)
- Global virtual team (1)
- Gold standard (1)
- Google (1)
- Green Logistics (1)
- Green bond (1)
- Growth (1)
- Guideline (1)
- HR China (1)
- HR Germany (1)
- HR strategy (1)
- HRIS (1)
- Heuristics (1)
- High-quality (1)
- High-tech (1)
- Holiday destinations (1)
- Hotel industry (1)
- Human Resources (1)
- Human Resources Management (1)
- Human development index (1)
- Humanity (1)
- Hungary (1)
- Hybrid work (1)
- IT Services (1)
- Identificative integration (1)
- Impact factors (1)
- Implicit biases (1)
- In-store (1)
- Incentives (1)
- Inclusion (1)
- Income (1)
- Incremental budgeting (1)
- India (1)
- Indiegogo (1)
- Industrial production (1)
- Industrialized economy (1)
- Inflation (1)
- Influence Marketing (1)
- Influencer Marketing (1)
- Influencer marketing (1)
- Influencing Programs (1)
- Influencing factors (1)
- Information asymmetry (1)
- Information security (1)
- Information technology (1)
- Infrastructure investments (1)
- Innovation mediators (1)
- Innovation process (1)
- Integration (1)
- Intercultural (1)
- Intercultural Collaboration (1)
- Intercultural Management (1)
- Intercultural communication (1)
- Intercultural project management (1)
- Intercultural relationship (1)
- Internal Audit (1)
- Internal analysis (1)
- Internal reference price (1)
- International companies (1)
- International digital currency (1)
- International market selection (1)
- International marketing strategy (1)
- International trade (1)
- Internationalization to emerging market (1)
- Internationals (1)
- Interview (1)
- Interviews (1)
- Investor sentiment (1)
- Investors (1)
- Japanese-German relations (1)
- Job interview (1)
- Job sharing (1)
- Kaufentscheidung (1)
- Key accounts (1)
- Kickstarter (1)
- Knowledge sharing (1)
- Knowlegde management (1)
- Korea (1)
- Labour market integration (1)
- Leadership Style (1)
- Leadership competencies (1)
- Lean administration (1)
- License management (1)
- Life Cycle Costing (1)
- Life cycle assessment (1)
- Life cycle plan (1)
- Limbic® (1)
- Litecoin (1)
- Lithium market (1)
- Long-distance trade (1)
- Low-cost carrier (1)
- Low-cost long-haul (1)
- Luxury (1)
- Luxury brand (1)
- Luxury goods industry (1)
- M&As (1)
- MENA Region (1)
- MENA countries (1)
- Macroeconomic indicators (1)
- Manufacturing industry (1)
- Manufacturing small medium enterprises (SMEs) (1)
- Market Analysis (1)
- Market Research (1)
- Market Segmentation (1)
- Market analysis (1)
- Market development (1)
- Market expansion (1)
- Market launch (1)
- Marketing Goals (1)
- Marketing Strategy (1)
- Marketing communication (1)
- Marketing mix (1)
- Marketing strategies (1)
- Mate preferences (1)
- Matrix Organisation (1)
- Measurement (1)
- Medication (1)
- Mergers and Acquisitions (1)
- Mexican market (1)
- Microfinance (1)
- Migration (1)
- Millennials (1)
- Mobile (1)
- Mobile work (1)
- Modular design (1)
- Monetary system (1)
- Motivation (1)
- Motorcycles (1)
- Multicultural teams (1)
- Multicultural virtual teams (1)
- Multigenerational (1)
- Multinational Companies (1)
- Multinational company (1)
- Multiple Generations (1)
- Multiple linear regression (1)
- Music festivals (1)
- Music industry (1)
- NFC (1)
- Nation Equity (1)
- Natural cosmetics (1)
- Negotiation (1)
- Negotiations (1)
- Network Development (1)
- Neurofinance (1)
- Neuroscience (1)
- New Product Development (NPD) (1)
- New York Stock Exchange (1)
- Nigeria (1)
- Nintendo (1)
- ONLINE Marketing (1)
- Omni-channel management (1)
- On-demand interviews (1)
- Online banking (1)
- Online lectures (1)
- Online marketing (1)
- Open Innovation (1)
- Open plan design (1)
- Organic farming (1)
- Organizational culture (1)
- Organizational hehavior (1)
- Organizational structure (1)
- Outsourcing criteria (1)
- PEST Analysis (1)
- PEST analysis (1)
- PMBOK (1)
- PMBOK guide (1)
- POS layout (1)
- Packaging (1)
- Packaging Design (1)
- Packaging design (1)
- Packaging machine industry (1)
- Panel data (1)
- Paris agreement (1)
- Partner Selection Tool (1)
- Partnering (1)
- Pay Performance (1)
- Payment (1)
- Pension (1)
- Perceived product value (1)
- Performance Management (1)
- Performance appraisal (1)
- Performance appraisal systems (1)
- Performance factors (1)
- Performance indicators (1)
- Personal branding (1)
- Personal marketing strategy (1)
- Peruvian Agroindustry (1)
- Pharmaceutical industry (1)
- Plastic (1)
- Plastic packaging (1)
- Platform economy (1)
- Point of Sale (1)
- Porter's five forces (1)
- Portfolio Theory (1)
- Possible implementation strategies (1)
- Power platform (1)
- Powered two-wheelers (1)
- Premium car segment (1)
- Price perceptions (1)
- Price promotion (1)
- Pricing (1)
- Print media (1)
- Privacy concerns (1)
- Private Banking sector (1)
- Private equity (1)
- Process Management (1)
- Process mining (1)
- Product branding (1)
- Product design (1)
- Product life cycle (1)
- Product platforms (1)
- Product testing (1)
- Programmatic (1)
- Progressive and regressive taxes (1)
- Projektmanagement (1)
- Prosecution procedures (1)
- Proximity (1)
- Psychological ownership (1)
- Purchase decision (1)
- Purchase intentions (1)
- Purchasing behavior (1)
- Qualification (1)
- Quality perception (1)
- Quality perceptions (1)
- Quality-labels (1)
- Quantitative forecasting methods (1)
- RETAIL BANKING (1)
- Recommended course of action (1)
- Recruitment interviews (1)
- Recycling (1)
- Registered cooperatives (1)
- Regression forecasting (1)
- Remote Work (1)
- Remote leadership (1)
- Renewable energy sources (1)
- Reporting (1)
- Reporting frameworks (1)
- Repurchase motivations (1)
- Research (1)
- Resource efficiency (1)
- Resources (1)
- Responsibilites (1)
- Retail Industry (1)
- Retail sector (1)
- Returns (1)
- Revenue forecasting (1)
- Reverse Mentoring (1)
- Reverse logistics (1)
- Risk analysis (1)
- Risk aversiveness (1)
- Risk tolerance (1)
- Robo-Advisor (1)
- Robot recruiting (1)
- Roles (1)
- Russian invasion (1)
- Ryanair (1)
- SEO (1)
- SME (1)
- SMEs European Union (1)
- SWOT Analysis (1)
- Sales Concepts (1)
- Sales and marketing alignment (1)
- Sales cost analysis (1)
- Sales promotion (1)
- Sales strategy (1)
- Search engine (1)
- Second-generation migrants (1)
- Securities market (1)
- Segmentation (1)
- Self-Assessment Manikin (1)
- Self-disclosure (1)
- Self-efficacy (1)
- Self-employed (1)
- Self-marketing (1)
- Self-organizing agile teams (1)
- Self-promotion (1)
- Semi-strong form (1)
- Semi-strong form market efficiency (1)
- Semiconductor (1)
- Service quality (1)
- Share repurchases (1)
- Share-repurchase (1)
- Shared economy (1)
- Shopper Marketing (1)
- Shopping experience (1)
- Shortage (1)
- Showpad (1)
- Signaling hypothesis (1)
- Skills Management (1)
- Small-business marketing (1)
- Social Media (1)
- Social bots (1)
- Social cognitive theory (1)
- Social media campaign (1)
- Social mobile banking (1)
- Social networks (1)
- Social responsibility (1)
- Social value (1)
- Software (1)
- Software System (1)
- Software industry (1)
- South Africa (1)
- South Asia (1)
- Sovereign bond spread (1)
- Sovereign credit rating (1)
- Sovereign risk (1)
- Soviet Union migrants (1)
- Spaniards (1)
- Sparkasse Deutschland (1)
- Spatial middle option (1)
- Spine (1)
- Sports industry (1)
- Stakeholder theory (1)
- Standardisation vs. adaptation (1)
- Standards (1)
- Startup collaboration (1)
- Startups (1)
- Statutory pension insurance (1)
- Stimulus-response model (1)
- Stock exchange (1)
- Stock split announcements (1)
- Storytelling advertising (1)
- Stranded assets (1)
- Strategic Alliances (1)
- Strategic Marketing (1)
- Strategic planning (1)
- Strategic responses, (1)
- Strategic social media (1)
- Strategy (1)
- Supply chain finance (1)
- Supply chain management (1)
- Surge pricing (1)
- Survey (1)
- Sustainability reporting (1)
- Sustainable Management (1)
- Sustainable business model (1)
- Sustainable mobility (1)
- Swiss Principal company (1)
- Synchronous and asynchronous interviews (1)
- Taiwan stock market (1)
- Talent acquisition (1)
- Talentmanagement (1)
- Target costing (1)
- Target group (1)
- Teamwork (1)
- Tech industry (1)
- Technology Acceptance (1)
- Technology Acceptance Model (1)
- Telecommuting (1)
- Teleworking (1)
- Thai consumers (1)
- Thai-German team (1)
- Thailand (1)
- Third-party risk management (1)
- TikTok (1)
- Tire manufacturing industry (1)
- Total Hip Arthroplasty (1)
- Tourism (1)
- Trade (1)
- Trade show (1)
- Traditional Cost Accounting (1)
- Traineeprogramm (1)
- Trait characteristics (1)
- Transcultural approach (1)
- Transformational Leadership (1)
- Truck Container Transportation (1)
- US Market (1)
- USA (1)
- UTAUT2 (1)
- Ukraine (1)
- University recruitment (1)
- University-industry collaboration (1)
- Usability testing (1)
- User experience (1)
- User input mechanisms (1)
- Vaccine (1)
- Value added (1)
- Value-added services (1)
- Variant indicator analysis (1)
- Venture Capital (1)
- Verbraucherverhalten (1)
- Video banking (1)
- Video conferencing (1)
- Video interviewing (1)
- Viral Advertising (1)
- Virtual congresses (1)
- Virtual reality (1)
- Virtual team (1)
- Virtual teamwork (1)
- Visual and verbal information (1)
- Warehousing (1)
- Wasserfall (1)
- Wealth (1)
- Web 2.0 (1)
- Website visibility (1)
- Well-being (1)
- Wine industry (1)
- Work Life Balance (1)
- Work environment (1)
- Working mobiblity (1)
- Working out loud (1)
- Workshops (1)
- World happiness report (1)
- XRP (1)
- Youth in agriculture (1)
- Zero-Based budgeting (1)
- algorithm-based portfolio construction (1)
- appraisal (1)
- battery-electric commercial vehicle (1)
- brain imaging (1)
- brand loyalty (1)
- business models, marketing, communication, pricing (1)
- business process management (1)
- case Daimler/Chrysler (1)
- case Exxon/Mobil (1)
- challenges (1)
- communication (1)
- communication strategies (1)
- competitive advantage (1)
- consumer neuroscience, (1)
- cooperation (1)
- country image and consumer behaviour (1)
- crowdfunding (1)
- cultural diversity (1)
- cultural diversity in teams (1)
- domestic market (1)
- e-commerce (1)
- eCommerce (1)
- economic shocks (1)
- energy sector (1)
- ethics (1)
- evolution of music distribution (1)
- fMRI (1)
- face-to-face interaction (1)
- flexible Arbeit (1)
- foreign labour markets (1)
- future developments (1)
- global economics (1)
- global sourcing (1)
- grain supply (1)
- industrial symbiosis (1)
- innovation (1)
- intercultural competence (1)
- international business (1)
- international recruiting (1)
- internet (1)
- key performance indicator (1)
- kulturelle Vielfalt (1)
- leadership trends (1)
- lean management (1)
- luxury brands (1)
- market research (1)
- marketing (1)
- marketing mix (1)
- media usage (1)
- merchant (1)
- mobile payments (1)
- music streaming (1)
- neuromarketing (1)
- operational (1)
- organizational change management (1)
- performance (1)
- performance management (1)
- performance measure (1)
- planning (1)
- platform (1)
- process mining (1)
- product introduction (1)
- project management (1)
- psychology (1)
- purchasing (1)
- pyramid stage (1)
- qualitative data evaluation (1)
- relocation (1)
- renewables (1)
- reputation (1)
- retail industry (1)
- reward system (1)
- self-actualization (1)
- semi conductor (1)
- skilled labour shortage (1)
- stakeholder analysis (1)
- startups (1)
- strategy (1)
- successful implementation (1)
- techniques (1)
- technology (1)
- technology adoption (1)
- the Great Depression (1)
- tools for M&A (1)
- upgrading (1)
- war (1)
- waste management (1)
- whisky (1)
- work-life (1)
Course of studies
- IBM - International Business Management (348) (remove)
This thesis examines Life Cycle Costing through a literature review and a fictional case study. It explores key challenges faced in implementing and utilizing Life Cycle Costing, proposes strategies for overcoming these challenges, and evaluates the potential impact of early integration of this technique on decision-making processes. Additionally, by use of the case study, the thesis exemplifies how Life Cycle Costing identifies trade-offs that would otherwise have remained unnoticed. The case study highlights how the implementation of the technique unveils that the option initially expected to be more costly turns out to be more economical. The findings underscore the superiority of the Life Cycle Costing methodology, questioning the narrow focus on immediate costs in traditional cost accounting, opening the door to a business model where long-term cost savings are recognized and valued.
The dynamic and constantly changing global competitive environment requires the development of advanced technologies and new operating procedures for a company´s internal processes. Human Resource Management bears the responsibility of assisting the organization in overcoming these challenges and effectively reshaping its procedures. This bachelor's thesis investigates the detailed process of implementing a Global Job Catalogue (GJC) at a company. The purpose and goal of this study is to evaluate whether the implementation of a GJC offers advantages, using an automotive company as an example. It analyses the practical application of a GJC and its integration into the Human Resources Department. Furthermore, a focus on the challenges and benefits of the implementation and integration process will be provided, including the use of innovative technologies such as Artificial Intelligence (AI) and Skills Management. To achieve the stated goal, semi-structured interviews with HR personnel from the automotive company have been carried out. The results of the study identify the benefits of a comprehensive GJC for each stakeholder, such as increased transparency, efficiency, and consistency across the organization. However, it also highlights the challenges associated with the implementation process, including the strict timeframe and the simultaneous pursuance of multiple relevant project components. Based on these findings, recommendations for the use case are derived, and a thorough conclusion is provided.
The aim of this study is to investigate how cultural diversity is implemented and promoted in German startups and what best practices can be derived from these insights. The research question is: How is cultural diversity being implemented and promoted in German startups? Challenges and best practices.
As an empirical method to address the research question, expert interviews were conducted to gain precise insight into the strategies and initiatives of startups related to cultural diversity.
The results of the research have shown that cultural diversity has a significant impact on fostering innovation and creativity in startups. It also became clear that leadership within the company plays a crucial role in implementing cultural diversity and creating an inclusive environment. Research also showed that the implementation of formal initiatives in startups is limited due to company size and resource constraints.
Overall, the study has demonstrated that cultural diversity plays an important role in startups that should not be overlooked. Based on theoretical insights as well as findings from the study, best practices have been derived to serve as guidelines for startups aiming to efficiently and resourcefully implement cultural diversity.
Hybrid work is an increasingly common model of work applied around the globe and is expected to be continuously gaining importance. This thesis is aimed at identifying what impacts hybrid work has on international companies. A literature review was conducted to provide findings of recent research to identify possible positive as well as negative impacts. Furthermore, a survey was distributed to 150 employees with leading positions in international companies, resulting in 16 responses, which were analysed using metrics of multiple regression. The qualitative part of the survey was assessed as well. The small sample size only allows for an indication that hybrid work might impact sick days of the workforce in a negative way and that less business trips are taken due to hybrid work. The other impacts that were identified through the survey suggest impacts on a larger scale than simply human resources, indicating that hybrid work can impact the entire profitability of a company and should therefore be properly assessed and managed with a broad view on all possible impacts on different levels in mind.
AI in recruiting is used more and more in recruiting and for the evaluation of job interviews. Research has focused mainly on companies' side of AI implementation in recruiting. However, changes in demographics also make it important to look at it from the viewpoint of candidates. This thesis aims to explain how the perception of AI-evaluated job interviews influences the intention to apply. A survey is used as a data collection method with a sample of 105 participants. The results revealed that the perception of AI-evaluated job interviews positively influences the intention to apply in terms of organizational attractiveness, while anxiety negatively influences the intention to apply. However, in general, the positive effect is stronger. Other factors such as trust, fairness, intrinsic motivation, and novelty have no significant effect on the intention to apply.
Employee engagement is crucial for companies because of its positive influence on performance, retention, and profitability. However, the rising appearance of hybrid workplaces and generational changes have presented challenges in maintaining employee engagement. Leadership has been shown to play an important role in developing engaged employees. This paper examines the relationship between transformational leadership and employee engagement and whether gender, presented as male, diverse and female, impacts this relationship.
A sample of 118 respondents, that have worked for over one year under a leader, has been analyzed through simple and multiple regressions. The relationship between transformational leadership and employee engagement proved significantly positive, highlighting the key role leadership plays when fostering engaged employees. However, the moderating relationship of all three genders was not significant. These results suggest that companies should focus on training transformational leaders and engaging employees regardless of the employee's gender.
Total Hip Arthroplasty is a highly effective procedure. Precise preoperative planning is crucial for a positive patient outcome. One approach to improve patient outcomes is preoperative planning of hip implants, which could replace the currently dominant 2D planning and improve processes in dealer markets by enabling more efficient delivery. The objective of this study is to survey and measure dealers’ acceptance of a patient-specific delivery and operating room setting. The evaluation is based on the Technology Acceptance Model. A recommendation for action will be derived from the evaluation.
This study examines the acceptance of new technologies through a systematic literature review utilizing the Technology Acceptance Model. Additionally, it presents the current state of 2D and 3D planning for hip implants and analyzes the Italian and Brazilian dealer markets. The target group was surveyed quantitatively, and their acceptance was analyzed and interpreted using descriptive statistical evaluation.
The two markets share similarities in their current requirements and conditions. In Italy and Brazil, planning is done intraoperatively by surgeons, which has been identified as an obstacle on several occasions. Acceptance of the new process is therefore mixed and requires supportive measures.
The similarities between the two markets allow for uniform comparability and interpretation. However, the acceptance can be traced back to the lack of preoperative planning among surgeons. It is clear that both markets are rather critical of a switch to preoperative planning, especially 3D planning. Therefore, some measures and further research on surgeons must first be taken before a successful implementation is possible.
Influencer marketing has become one of the most popular marketing strategies in today’s ever changing digital scene. Despite being a popular technique of engaging customers, influencer marketing is still difficult for marketers and brands to understand the meaning behind of it and how to take advantage of influencer marketing. The research delves into the multifaceted landscape of influencer marketing. The research questions revolved around three key aspects of influencer marketing. Firstly, a profound exploration of influencer marketing was undertaken, delving into its evolution, benefits and underlying principles of influencer marketing was important to fully understand its dynamic role in modern marketing. Beyond this, an in-depth analysis scrutinized the impact of influencer marketing on consumer purchase behavior, peeling back layers to reveal the nuanced interplay of trust, and authenticity. To answer these questions a thorough analysis of influencer content and consumer interactions was done. To extract meaningful insights, to provide a holistic understanding of the symbiotic relationship between influencers and consumers. Trust emerged as a linchpin in the effectiveness of influencer marketing, profoundly influencing consumer perceptions and behaviors. Conclusively, the study highlights the indispensability of trust and authenticity in influencer marketing. Brands seeking success in influencer-driven consumer engagement must prioritize and harness these factors to navigate the complexities of contemporary marketing landscapes successfully.
Artificial intelligence is a disruptive technology, offering increasingly more opportunities to companies. However, the low digital maturity of the private banking sector, makes it hard for private banks to take advantage of this opportunity. Simultaneously, customers are expecting more digital solutions, forcing companies to adapt their services.
The aim of this paper is to provide an overview, drawing conclusions about whether the implementation of AI technologies is profitable in the private banking sector.
This thesis is based on recent research about current possible applications and the respective benefits, risks and costs. Two use cases will be thoroughly analysed: the application of automated credit risk management systems and AI powered indexes. In the first case, the software NOLA 2.0 will be evaluated and used as a benchmark to highlight the positive and negative aspects deriving from AI credit risk management software. In the second case, the AI powered index AiPEXAR will be presented and compared to the most common ETF S&P 500, analysing the differences in their computation and their performance over time.
The analysis concluded that, even though the benefits substantially depend on the individual company, AI chatbots, customers' engagement, credit risk management software and banking apps are advantageous for private banks. Yet, the implementation of AI powered indexes may be precocious and therefore not yet profitable. It can also be concluded that for private banks, whose core competitive advantage lies in the expertise of the relationship managers, the digitalization of advisory may lead to unsatisfied customers.
Exploring Employer Attractiveness: A Qualitative Study of Generation Z Business Students in Germany
(2024)
Employers are facing difficulties in attracting and recruiting employees due to the demographic change in Germany, the resulting retirement of Baby Boomers and the labor force shortage. The focus currently lies on Generation Z which is about to enter the labor market and which’s values, requirements and needs differ significantly from those of previous generations. This thesis aims to identify the requirements Generation Z has of employers by answering the research question: “What are the specific requirements that employers must meet in order to be considered attractive by Generation Z?”. The extensive literature review on employer attractiveness and the relevant generations, especially Generation Z, builds the foundation for the empirical research: qualitative interviews with business students of Generation Z in their final semester. This provides an in-depth insight on their current requirements and perspectives of attractive employers and therefore serves as a basis for the recommendations for companies. The findings revealed that a positive working climate, workplace proximity, above-average remuneration and transparent communication are essential requirements to be fulfilled. Above all, however, employers should focus on supporting the reconciliation of work and private life through offering working from home and flexible working hours.