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Low organizational commitment of employees is a well-known challenge for organizations nowadays. In order to actively manage and promote organizational commitment, organizations need to be aware of its most important influencing factors. This thesis focuses on the exploration of the potential of human resource development to improve employee commitment. An empirical study has been conducted at the shop floor area of the project partner thyssenkrupp Aufzugsweke GmbH in order to investigate the negative influences on organizational commitment, identify the potential positive impacts of human resources development practices and provide the organization with a recommendation about suitable measures to retain and develop organizational commitment.
In dieser Bachelorarbeit wird die Bedrohungslage durch den Einsatz von frei erhältlichen Drohnen zur Beeinträchtigung der Informationssicherheit von Organisationen umfassend untersucht. Unter Verwendung einer Kombination aus Literaturanalyse, Experteninterviews und Fallstudie wird die Vielfalt der Bedrohungen und die Machbarkeit von Drohnenunterstützte Angriffen auf die Informationssicherheit detailliert beleuchtet. Dabei zeigt sich, dass Drohnen eine reale und vielschichtige Gefahr darstellen. Die Einschätzung der Eintrittswahrscheinlichkeit solcher Angriffe ist aufgrund der dynamischen Entwicklung der Drohnentechnologie und der Vielfalt der Anwendungsmöglichkeiten komplex. Diese Arbeit betont die Notwendigkeit für Organisationen, effektive Abwehrstrategien zu entwickeln, und weist auf die Wichtigkeit weiterer Forschung in diesem Bereich hin, um den Herausforderungen der technologischen Entwicklungen und der sich ständig ändernden Bedrohungslandschaft gerecht zu werden.
This bachelor thesis deals with the topic of how companies can develop a successful marketing strategy in influencer marketing. Influencer marketing is coming under increasing criticism due to negative headlines from influencers. In the theoretical part of the paper, influencer marketing as well as marketing with opinion leaders is presented. Subsequently, the structure of an influencer marketing strategy is presented. In addition, the cooperation between the influencer Pamela Reif and the sports brand Puma is considered, as well as the cooperation between the influencer Anne Wünsche and the sports brand Oceans Apart. Due to the topicality of this subject, the work is particularly interesting for companies to develop an optimal marketing strategy and to achieve its marketing goals optimally.
Challenges and opportunities in building an Eastern European Brand: the Polish fashion market
(2015)
An insight on how domestic eastern European brands can go global The aim of the thesis is to find out how local eastern European brands can grow into international brands. There are already many global brands existing in the current world market. Most of these global brands are from developed countries. There are, however, brands from other countries which have great products. Eastern Europe, for example, has many products that are interesting, are of high quality but unknown to the world. For this reason the author would like to take Polish alcohol industry as an example. He will then look into the challenges and possible solutions of a domestic eastern European brand going global. The thesis first examines 4 big Polish liquor companies that start off unknown to the world. Through the implementation of a series of marketing and brand strategies they are able to become global players. Their product positioning are being looked into, and their marketing campaigns are being analyzed. The challenges that these brands faced before are summarized and possible strategies in coping with them are being suggested.
The primary aim of this paper is to measure how happy students are at Furtwangen University by using an online questionnaire. To create the questionnaire, seven dimensions that influence the happiness of students, were identified. Those are: Life Satisfaction, Study, Social Relationships, Leisure Time, Financial Situation, Health and Housing Situation. The development of the questionnaire is based on a preliminary theory section that answers what concepts exist for measuring happiness and how the measurement is done. In addition, interviews with students were conducted, and existing studies from the literature were used to develop the questionnaire. The results showed that students at Furtwangen University tend to be rather happy in total. Students are least satisfied with their health and most satisfied with their social relationships and housing situation. Finally, based on the results, a recommendation for action was formulated, that describes how the results of the empirical study can be used for Furtwangen University to increase the happiness and well-being of its students. Here, aspects such as the improvement of the university's health care system or an increased focus on better advertising of the university's leisure activities and events were recommended.
The department Tachographs, Telematis and Sevices belongs to the Business Unit Commercial vehicles and after market. CVAM is part of the Interior division from Continental and belongs to the Automotive Group.
In this thesis a PEST analysis looks at the factors that influence the fleet management market. Furthermore a SWOT analysis to explore internal and external factors influencing the telematic services at continental. In the theory part an overview is given, about the best already proven methods and measures to implement in finding the customer needs implement them in an early stage of the development process.
Possible solutions were found by conducting interviews with the sales force and development team inside of the company to get their feedbacks and ideas.
Climate change, commodity price volatility and scarcity of natural resources are some of the clear signals that indicate the unsustainability of the traditional linear economy.
Manufacturing companies in the European Union are becoming aware of playing a key role at the heart of these problems, as they are responsible of determining the impact that products have on the environment and on the economy, during their first lifecycle and after. Manufacturers therefore started to acknowledge the possibility of adapting their business model to circular strategies. The main objective of circular economy is the decoupling of economic growth from natural resources while providing economic and environmental prosperity. This study aims to determine whether circular economy can represent a viable alternative to the current linear economic system in the context of European manufacturing sector. To answer this question, a literature review was conducted to gather qualitative existing data that has been selected according to relevance and analyzed.
The results showed that circular economy has the potential to be successfully applied to the European manufacturing sector, representing a prosperous alternative to the traditional linear economy.
Currently, a digital transformation is taking place in logistics and manufacturing environments of the Robert Bosch GmbH. This digital transformation consists of several central initiatives, resulting in big impacts on the organizations of the business units. This paper aims to provide an overview of these organizational changes with regard to the role of change management. After identifying the organizational setting at Bosch, the ongoing digital transformation at the business unit Powertrain Solutions is analyzed by focusing on the future collaboration strategy between logistics and manufacturing as well as the organizational transformation along the Value Stream Integrated Processes and IT program. The complexity of the ongoing transformation is narrowed down to the changes in processes and IT-landscapes before elaborating the future interaction between the landscape documentation tools “scout.it” and “Lean IX”. The readiness of plants in preparation for the Bosch Manufacturing and Logistics Platform is determined by creating a dashboard using Microsoft Power BI.
Ahead of the analytical work, the paper considers theoretical insights about the current state of research in terms of the digital development and change management to ensure successful planning, implementation and preservation of future organizational changes at Bosch.
In der vorliegenden Bachelor Thesis werden Erfolgsfaktoren von Instagram als Kommunikationskanal für Luxusmarken im Bereich Mode identifiziert. Dabei werden zum besseren Verständnis des Themas die essentiellen Begriffe zu Beginn detailliert erläutert. Die darauf aufbauende Literaturrecherche befasst sich mit den Aspekten von Instagram. Dazu gehören, unter anderem, kostenpflichtige Werbeanzeigen, das Influencer-Marketing und die Erfolgsmessung. Einzelne Zusammenhänge werden durch Praxisbeispiele beleuchtet. Zudem behandelt die Arbeit die Notwendigkeit einer strukturierten Strategie und geht detailliert auf diverse Implementationstechniken ein.
Letztendlich werden mithilfe sechs durchgeführter Experteninterviews die gewonnenen Aussagen belegt.
Mittlerweile gibt es eine Menge empirische Forschungen zu Social Media, ein Großteil dieser Literatur ist allerdings auf Facebook oder Twitter beschränkt. Durch die spezifische Orientierung an Luxusmarken im Bereich Mode, ist eine fachliche Spezialisierung dieser Arbeit gegeben.
Aufgrund dessen wird mit dieser Bachelor Thesis eine Forschungslücke geschlossen.
“Without data, you're just another person with an opinion.” (W. Edwards Deming)
The main objective of this thesis is to establish whether or not a quantitative forecasting method can be utilized by WAFIOS AG for the prediction of future revenues. If so, a data foundation for the forecasting calculations will be defined.
I conducted expert interviews with selected employees in the WAFIOS sales department and performed calculations to analyze the possible methods and indicators that WAFIOS might be able to use in their forecasting process.
The result of this work shows that forecasting the WAFIOS revenue, using a multiple regression analysis and indicators suggested by the sales department of WAFIOS, is not possible. However, during my research and analysis, other potential methods were discovered that might prove useful to WAFIOS and should therefore be examined more closely at a later time.