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Die vorliegende Bachelorarbeit gibt einen Überblick darüber, wie Unternehmen ihre Treibhausgasemissionen managen können. Dazu wird die Deutsche Post AG als Beispiel herangezogen. Im ersten Teil werden relevante theoretische Grundlagen behandelt. Es wird gezeigt, dass der Transport eine der Hauptquellen ist, die am meisten Emissionen produzieren. Um dem entgegenzuwirken, will die Logistikbranche grüne und umweltfreundlichere Lösungen anbieten. Für eine erfolgreiche Darstellung und Messung der Treibhausgase greifen Unternehmen auf das Controlling Instrument, das Carbon Accounting genannt wird, zurück. Mit Hilfe des Carbon Accountings ist es möglich ein regelmäßiges Reporting über den Verbrauch von Energie und Kraftstoffen zu erstellen. Im zweiten Teil, werden die Emissionswerte der Deutschen Post dargestellt. Es wird zudem gezeigt, dass ein konzernweites Effizienzmanagement mit Hilfe des Carbon Accounting angewendet wird und dass das Unternehmen somit in 10 Jahren ihre CO2-Effizienz erfolgreich um 30% verbessern konnte.
A growing population, climate change, animal welfare and health concerns are issues with increasing relevance. They draw attention to new technologies that focus on more sustainable and healthier solutions. This thesis analyses the market of meat substitutes with the aim of getting a deeper understanding of the market drivers, what contributes to consumer acceptance and a successful market positioning. The focus lies on the factors that make meat substitutes successful alternatives in Germany.
The research includes previous literature, expert interviews and a marketing mix analysis. The secondary literature is used to introduce the topic, to analyse the market drivers and to gain insights into consumer food choice behaviour, whereas the expert interviews focus on market assessment and effective company positioning. The marketing-mix analysis is conducted on the basis of purchased meat substitute products which are compared to regular meat products. The researcher included a place analysis that takes the entire German market into account, as well as a promotional analysis that highlights effective marketing strategies.
Based on the findings of the thesis, it can be concluded that animal welfare, sustainability and health trends are major drivers of meat substitutes. The market is expanding and has great future potential. However, large scale consumer acceptance is highly dependent on the preferred sensory properties such as authentic taste and texture, as well as a product variety that meets German consumer preferences. All in all, the promotion of meat replacement products should focus on a combination of benefits that include both functional and emotional aspects.
Key factors sustainability and digitalization – an analysis of countries performance and actions
(2022)
Climate change is an extremely relevant topic nowadays in everyday life, politics and even economy. Therefore, it is important to understand the dimension of this topic and be conscious about how it is affecting everyone’s life. Many people’s base of living is fading through for example crop failure or natural disasters. Next, businesses must also adapt since many governments have implemented emission caps which force organizations to restructure business processes to meet those goals. Adapting to new circumstances or ways of working is crucial to fight back menacing environmental changes and without coherent enforcement, the goal of combating global warming and tackling climate change can’t be achieved.
But how can these challenges be fought against in a meaningful way and matter in a long-term perspective? There were already some attempts made like setting a maximum for global warming worldwide. On the other hand, there is no country which can meet those in the required period of time. Next to battle the problem of global warming every country in the world has to take part and work together, or else the goals can’t be fulfilled, which can occur to be difficult and hard to execute in reality. If there is no coherency in enforcement the aim of fighting the global warming and climate change can’t be attained.
The essential query I want to obtain with this thesis is what the possibilities for countries through sustainability and digitalization to live and operate in a more renewable way are. Part of this work will be assessing Sweden’s progress and development in this field since they are pioneers in both key areas. Afterwards there will be a comparison to Morocco and Singapore which at first glance differ completely from each other to work out differences and common ground.
In the end contrasting key factors like climate and geography, politics or economy etc. will give insights about opportunities and unused potential in making the world more sustainable with the help of digitalization.
The technique of acquiring the data is mainly focused on news articles, tech, and business publications as well as governmental proclamation and reporting of environmental portals. The reasoning for this is that the topic is very up to date and the source of information needs to be as recent as possible.
The intention of the project is to generate understanding and awareness about how sustainability and digitalization can be drivers and work together in a complex sphere like environmental change.
This research study will analyze the flourish and outcomes of the sharing economy nowadays. The sharing economy has raised controversy in our society, rising significant importance on ecological and economic matters, thus it is imperative to evaluate its total effects. It is intended to discover the issues of the sharing economy model and its impacts towards sustainability and economic development. Who is being benefited by the sharing economy? A broad and deep analysis and breakdown of the structure involved by the sharing economy was made in order to clarify the overall positive and negative effects of such a model. Upon the examination of the influences and drivers of the sharing economy concerning the economy, society and ecology, awareness and insights of sustainable and economic enhancements are built. A distinctive perspective of the sharing economy is obtained based on evaluations of the relevant evidence collected.
Sustainability is a megatrend and has been a topic of great interest for decades. Even though, industrialization came forth with genius and profitable businesses it almost never took into consideration the value of natural capital and sustainability. According to a 2017 report by the UN, there are more than 51 trillion microplastic particles in the sea, more than 500 times the number of stars in the Milky Way. With the depletion of natural resources, increasing consumer education and the need for a better future the world has been prompted to take solid steps to control the menace that could be climate change and unsustainability. This paper makes an effort to understand the effect that sustainable marketing practices have on the profitability of an organization. The case studies of the three famous athleisure brands provides an insight into how sustainability can help companies drive towards a profitable and a circular future.
The Sustainable Development Goals (SDGs) of the United Nations focus on key issues for the transformation of our world towards sustainability. We argue for stronger integration of the SDGs into requirements and software engineering and for the creation of methods and tools that support the analysis of potential effects of software systems on sustainability in general and on SDGs in particular. To demonstrate one way of undertaking this integration, we report on how the Sustainability Awareness Framework (SusAF -- a tool developed by the authors of this paper) can be mapped to the SDGs, allowing the identification of potential effects of software systems on sustainability and on the SDGs. This mapping exercise demonstrates that it is possible for requirements engineers working on a specific system to consider that system's impact with respect to SDGs.
Software engineering, as a central practice of digitalization, needs to become accountable for sustainability. In light of the ecological crises and the tremendous impact of digital systems on reshaping economic and social arrangements - often with negative side-effects - we need a sustainability transformation of the digital transformation. However, this is a complex and long-term task. In this article we combine an analysis of accountability arrangements in software engineering and a model of sustainability transformations to trace how certain dynamics are starting to make software engineering accountable for sustainability in the technological, cultural, economic and governance domains. The article discusses existing approaches for sustainable software engineering and software engineering for sustainability, traces emerging discourses that connect digitalization and sustainability, highlights new digital business models that may support sustainability and shows governance efforts to highlight “green and digital” policy problems. Yet, we argue that these are so far niche dynamics and that a sustainability transformation requires a collective and long-lasting effort to engender systemic changes. The goal should be to create varied accountability arrangements for sustainability in software engineering which is embedded in complex ways in society and economy.
This thesis addresses the relationship between sustainability action and firm competitiveness. Through the analysis of literature and by conducting a survey on consumer demands and preferences, the question whether sustainability action can help companies in the consumer electronics sector gain a competitive advantage is answered.
This thesis comes to the conclusion, that sustainability action can yield many advantages for companies, when executed properly. In general, companies with a strong sustainability performance reduce their production cost, have easier access to capital and labor, show financial and stock performance on the same level or higher than less sustainable companies, reduce stakeholder risk and gain consumer goodwill which can materialize into a competitive advantage. Regarding the consumer electronics sector,
this thesis shows that most consumers would prefer more sustainable products over less sustainable ones and would be willing to pay a price premium. What seems to be a big issue in the consumer electronics market is, that even though companies like Apple already act on the issue of sustainability, they are either doing a bad job or having a hard
time communicating their sustainability initiatives to consumers.
Over many decades, greenhouse gas emissions caused by human activity have been increasing and negatively impacting the environment and promoting climate change. One sector that contributes heavily to these emissions is the food industry.
With the aim of reducing these environmental impacts, climate labeling has been introduced as one possible approach to target emissions related to consumer purchasing behavior. This thesis investigates consumer responses to the possible introduction of climate labeling of food products. Moreover, necessary criteria for such an implementation and the potential consequences in terms of increasing sustainability in the food industry are evaluated.
Findings indicate that a label can be effective and change consumer behavior if food labels meet specific label criteria such as an attractive design and little but comprehensible information. Moreover, other factors such as pricing of products can influence the success of food labels.
Regarding the overall food industry, a label could have positive effects but is dependent on changes on both consumer and producer sides following the label introduction. However, it is difficult to exactly evaluate the impact of a label on an entire industry, as green-house gas reductions caused by a label would be hard to measure specifically. Due to the lack of data, it is impossible to predict the actual impact of a climate label on the food industry, but it is possible to assume a positive tendency towards more sustainability.