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As market dynamics move at an ever-faster pace, innovation and business partnerships become crucial for every organization. Companies form partnerships to combine and share resources in order to adapt to high technological change rates and short innovation life cycles. Build with the best is SAP’s slogan to master these challenges together with its partners in driving success for their customers, while helping its partners to innovate and monetize their apps, extensions and solutions. Putting partner innovation at the heart of SAP’s product strategy will create a thriving partner ecosystem, support joint innovation, and better address their customers' problems.
The aim of this thesis, under consideration of the theoretical requirements and the requirements by SAP, is to identify relevant key performance indicators for steering the Partner Innovation Business of SAP. This paper's compilation is primarily based on meetings with employees and managers across different departments like Finance & Controlling, Development, HR and Operations. According to the Balanced Scorecard, the identified indicators are categorized into four different perspectives: financial, partner, process and learning & growth. The findings suggest having a mix of KPIs from different business perspectives as well as leading, lagging, quantitative and qualitative indicators for steering the Partner Innovation Business of SAP. Concerning the early stage of the project, the identified key performance indicators can be taken as a guidepost to develop dynamic and interactive dashboards.
This study has two major purposes: (1) to investigate the effects of the introduction of energy labels on the consumers’ purchase decision when buying an extractor hood and (2) to identify which other criteria have an impact on this decision. The research is conducted with particular reference to Miele & Cie. KG with the aim of adjusting its product management in accordance with consumers’ demands. During the last years the European Union has revised the energy labels for domestic appliances which had been introduced in 1992 and has established additional labels concerning a wider range of goods. Since 01 January 2015 this energy label is also mandatory for extractor hoods. Thus Miele & Cie. KG - as a manufacturer of hoods - is highly interested in doing research on the development of consumers’ preferences regarding the purchase of an extractor hood. In a first step the thesis provides an overview of its purpose and background before establishing the basis for the research in a second step. This includes basic principles of market research as well as the characteristics of the market for hoods and the concept of energy labels. In the following the thesis describes the product area of hoods and the implementation of the regulations concerning the energy label at Miele & Cie KG. A detailed central section explains the research which has been conducted in the context of this thesis. The empirical part of this study draws on a research carried out in Germany in November and December 2014. Data for this research were collected among twenty consumers and six dealers selling household appliances from Miele. The author of the thesis conducted face-to-face interviews on the basis of an interview guide which was developed beforehand. Finally the results of these interviews are presented, compared and summarized to enable the development of a recommended course of action for the product management of hoods at Miele & Cie. KG. The results of the research reveal that the most important purchase criteria regarding an extractor hood are an attractive visual appearance of the hood, the performance of the fan, the quality of the active charcoal and grease filters, the acoustic power level, a satisfactory lighting and a simple cleaning of the appliance. This study indicates that the energy label is of secondary importance regarding the purchase decision of a hood. The average energy consumption of a hood is relatively low in comparison to other household appliances. Therefore the energy saving potential for consumers is limited in this area. As a consequence the performance of a hood is a lot more important to consumers than its energy efficiency expressed by the label. Based on the results of this research, it can be concluded that the necessary modifications in the product development by virtue of the establishment of energy labels for hoods are quite small. Taken as a whole, the objectives of the product development of hoods at Miele & Cie. KG correspond to the consumers’ demands.
This bachelor thesis is dedicated to the topic of insurance in the outdoor sports sector. The range of services offered by personal liability insurances, business liability insurances, association liability insurances and accident insurances were examined. For this purpose, all insurance terms and conditions available or obtainable in spring 2021 by companies organized in the German Insurance Association
(Gesamtverband der Deutschen Versicherungswirtschaft e.V.) were compiled and examined for commonalities and differences. Exclusions, inclusions, and special features by the insurance companies were also considered. The results are presented in a tabular overview. As a result, it was possible to determine that in the case of personal liability insurances, coverage for all types of sports is basically provided by all insurance companies without distinction. Deviations can only be found in the areas of horses/riding, water sports and air sports. Only in this spectrum personal liability insurers each make their own offer, which can clearly distinguish them from their competitors. In the case of business liability, no generalized regulations could be identified, except that the respective business purpose is insured.
Thus, specialized outdoor sports companies or outdoor events of other companies are insured. In conclusion, competition among insurance companies is likely to be most pronounced in business liability insurances. Association liability insurances lag behind these major liability areas because sports associations can obtain coverage from a major insurer. The offers by the insurance companies focus on the purpose of the association and are evaluated individually. With the exception of air sports activities, accident insurances indiscriminately insure all bodily injuries that occur as a result of an accident in a private context in outdoor sports. In general, outdoor sports activities of all kinds are always insured or can be insured through appropriate rate or contract negotiations.